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Raise your hand if you work on your WordPress website every day. 🙋♀️
Don’t worry; I’m guilty, too. Between my 9-to-5 gig and helping my freelance clients, ignoring my WordPress site has somehow become the norm.
But it doesn’t have to be.
Like doing taxes or crafting the perfect business plan, there are some things every small business owner should know how to do. And those must-have skills should extend to your WordPress website.
You don’t need to stress, though – I have you covered. In order to streamline your WordPress site (without ditching the stuff you actually need), I’ve rounded up my favorite SEO tips that pull double or even triple duty – meaning you can do more with less.
From choosing an SEO-friendly theme that’ll juice up multiple devices to one-and-done plugins, this checklist will have you upgrading your underperforming website for a sleek ROI-boosting website in no time.
Your current level of WordPress prowess doesn’t matter. By the time I’m through, you will be a boss at all the things that matter in 2023 and beyond.
And, in case you want to get a quick glimpse, here’s a checklist for you to use.3 Steps Before You Launch WordPress
To put it simply, I find maintaining my WordPress intimidating.
Now, I know it can’t be that difficult to do – the site wouldn’t have 70 million new posts each month, after all, if it were so impossible to figure out.
Despite the fact that so many people sing its praises, some things need to come as second nature for WordPress users and their SEO.
Over the last year or so, I started optimizing my client’s websites with better plugins, migrating to faster web hosting, and more.
That’s when I realized that WordPress is a goldmine for SEO:
No other platform has all the same capabilities.
You don’t have to code to get started.
But getting into the SEO groove and seeing ROI doesn’t just happen overnight. It requires getting started with the foundation of your website to learn how to navigate successfully the deepest, darkest, corners of WordPress.
Here’s what I learned (it’s a lot!), and consider this your beginner’s checklist to jumping (headfirst!) into the WordPress SEO action.1. Web Hosting
The first key to successfully navigating WordPress is setting up web hosting.
I’m all about handling my virtual private server (VPS) and backing up my data, but there are some cases you just don’t have time for – and ones you definitely should make time for.
So, when it comes to time, resources, anyone-can-set-it-up website, I’m all about spending the extra money on a hosting solution.
If I have a slow, unresponsive site, my bounce rate will increase, and users will drop off.
There’s a massive difference between a site that takes one second to load versus ten seconds, and if you’ve got the latter, you’re more likely to lose users.
The engineers at Google uncovered that a page load time of 0.4 milliseconds is long enough for users to search less.
Before you make the leap to a hosting service provider, ask yourself these questions:
Do they have support for plugins?
What type of backup support do they offer?
Is there a staging environment?
What is the volume of bandwidth?
Which operating system are they using? Linux? Windows?
What other sites are in your IP range?
For more information on choosing a web hosting provider, read this post.
Web hosting provider recommendations:
Increased website speed.2. CDN
For anyone who needs a little added boost of speed to its website knows the power of a CDN (Content Delivery Network).
Sound cool? It is. I love anything that makes it look like I put more effort into my site getting speedy than I did.
And after extensive road-testing, I’ve found that having a CDN is legitimately the easiest and fastest way to make your site speed look rad to the search engines.
Increased website speed.
Lower response time.3. SEO-Friendly Theme
Let’s face it: Most of us aren’t typically concerned with finding the most SEO-friendly WordPress theme.
It would be good, but in reality, it’s more likely you’ll spend your time just trying to figure out what theme looks the prettiest. Major kudos to the business owners who do make the effort to find an SEO-friendly theme.👏👏🏻👏🏽👏🏾👏🏿
Clean and fast code: With a clean code structure, you can decrease the load of time on pages and increase the crawlability of your pages.
Simple layout: A simple design will make it easy for users to navigate from page to page.
Responsive: As we know Google gives an edge to responsive sites in searches from mobile devices so choosing a WordPress theme that is responsive will give you an overall better user experience.
Schema Markups: Schema Markups tell search engines where the most relevant content is on your theme.
SEO-friendly WordPress recommendations:
Increased website speed.
More pages indexed.4 Steps When Getting Set Up on WordPress
Around this time of the process, you’ll want to start combing through the basics and digging through WordPress tutorials as we embark upon the basic SEO traditions of setting up your WordPress website.
Often you find old content to trash or plugins to deactivate, but sometimes you come across new treasures that are worth using.
Below I’m talking about the steps you just can’t overlook when launching a WordPress site.4. Cache Plugin
Unlike most plugins, a caching plugin is rarely considered an unnecessary download.
Instead, this plugin takes page load time to the next level, with amped-up website performance and changes dynamic content to static.
It may sound like a whole lot to embrace (especially if you’re a non-plugin type of site), but this is one of those things you need to adapt your style for.
Cache plugin recommendations:
Remember, once you activate the plugin, head over to the settings to enable your cache for mobile devices.
Increased website speed.
Increased site performance.5. Categories
The last time I took over a client’s website, they had a category called “Travel” and a tag called “Travel” which created duplicate content and duplicate titles.
I ended up noindexing the Tags and started to manually clean the Tags up (this was one big headache).
If your pages are of no use to searchers (e.g., archived pages), then noindex it.
Within WordPress, your categories are broad topics of your blog posts – whether you’re writing about food, travel, fashion, whatever.
Think of categories as your table of contents. And, on WordPress, you must categorize your post otherwise, you’ll end up in the “uncategorized” section which is of no help to anyone.
Stick to generic topics. Personally, I pick five generic items that will have fresh content monthly.
Keep each post to 1 to 2 categories max.
Remember to add content to taxonomy and archive pages.
All categories should represent a keyword that a user would search for.
Improved user experience.
Provides easy access to pages to get indexed.6. Tags
Gone are the days when tagging your content in WordPress meant you were either keyword-obsessed, confused, or just enjoyed listing 20+ relevant words.
Whether you’re looking to know the basics or fix your current tag status, your WordPress tags need to experience a resurgence that goes way beyond keyword stuffing.
If you’re not already on board, keep reading; a client of mine gets 100,000 unique visitors per month. More than 3% of those are referred to by tags listed in the SERPs.
Limit your tagging to relevant topics you covered in the post.
Not every post needs to be tagged.
Keep tags short and sweet; no more than two words.
Delete overused and underused tags monthly.
Improved user experience.
Increased engagement.7. Permalinks
Permalinks on WordPress are great for lots of things – structuring your URLs with keywords, creating short links, increasing search rankings, and more.
Whether you just like to ogle SEO-friendly URL structures, are thinking of changing your URLs, or are looking to send a little nudge to your search rankings, there are endless options to update this on WordPress.
Example of an SEO friendly permalink:
Example of a not-so-SEO-friendly permalink:
The default WordPress plugin is not SEO-friendly according to Google, so update your settings.
Post name option is a safe choice because this makes URLs short.
If you’re a larger site, you may want to include dates or categories before the post name option.
Leave out “&,” “?,” “!” characters in the URL.
Use hyphens (-) instead of underscores (_).
Increased crawlability with search engines.
Better search rankings when keywords are used.8. Spam Comments
Disallow anonymous posting.
Use CAPTCHAs to prevent automated spamming.
Use the “nofollow” attribute.
Here’s a screenshot of what you get with the Askimet plugin:
Improved site credibility.7 Steps When Optimizing WordPress
It seems as though everything WordPress touches (or rather, creates) turns to gold.
From themes to plugins, the platform knows exactly what connected, business-minded customers want – and how to solve any website problems they may be facing.
And these features below optimize for SEO in every way.
For those who can’t seem to find the time to learn SEO from scratch (we’ve all been there), this section is for you.9. Meta Titles, Meta Descriptions, & More
Let us start by saying this: I love the Yoast SEO plugin.
I like the meta titles, meta descriptions, the well-organized placement of XML sitemaps, and let’s not forget the bulk editor – all of it.
Meta titles and descriptions have proven to increase traffic and engagement, and they deserve a spot in 2023.
Meta titles and descriptions recommendations:
Download the Yoast SEO plugin.
Optimize your Content Type settings.
SEO benefits:10. XML Sitemaps
As mentioned above, the Yoast SEO plugin offers a sitemap feature, and you need to know how to use it.
Having a sitemap is a necessary evil when it comes to SEO. A sitemap contains all your posts and pages in a list that the search engines can easily read.
XMP Sitemap recommendations:
In the Yoast SEO plugin tab, go to General, then Features.
Swipe to turn on the XML sitemap.
Head over to Google Search Console, under Crawl, then Sitemaps.
Faster crawlability.11. Internal Linking
Between internal, external, and my favorite posts, I never stop to think “Hm, if only I could link to the best content possible on my site.“
But the Yoast SEO plugin will provide examples of how to do just the way to do that. And I’m loving it.
Rather than randomly linking to posts, this plugin allows me to create a smooth site architecture and send link love to the appropriate pages on my site.
Internal linking recommendations:
Link to pages deep on your website.
Link as naturally as possible for the reader.
Use a reasonable amount of links (i.e., 100 internal links for a 1,000-word blog is not reasonable).
Creates a clean site architecture.
Distributes page authority throughout the site.12. Image Alt Tags
Image alt tag recommendations:
Name your image file name a natural keyword-rich phrase. I always include my brand name.
Write a descriptive image alt tag description.
Complete the image alt attribution description with your brand name.
Better user experience.
Higher chances to show up in image search.13. Header Tags
Not that I have anything against long-form articles without breaks, but when it comes to my articles, I want things to feel a little more engaging.
Sorry, minimalists, but my philosophy is that more is more. I never tire of seeing articles filled with H1, H2, and H3 tags from beginning to end.
Header tag recommendations:
Name your image file name a natural keyword-rich phrase.
Write a descriptive image alt tag description.
Complete the image alt attribution description with your brand name.
More readable, easy-to-digest content for readers.
Increased user engagement.14. The rel=”canonical” Tag
Nobody likes having their content stolen (or, at least, I sure don’t). And, I don’t know about you, but I always worry about my content being stolen by one of those scrapers.
To help combat this, I’ve enabled the rel=”canonical” tag for pages on my client’s websites. It tells the search engines where the source URLs of content exist on their site. This eliminates duplicate content issues.
rel=”canonical” tag recommendations:
If your content is being published on another website, then use the Yoast SEO plugin to add the rel=”canonical” tag.
Eliminate duplicate content issues.15. Robots.txt
If we had a dollar for all the chúng tôi I’ve had to fix that were blocking the search engines from quality content, I’d be making it rain money right now. 💸
For those of you who are unfamiliar with the term, chúng tôi is essentially a file that tells the search engines what to look at and what not to look at on your site.
On search engines like Bing and Google, where websites run rampant, this method of guiding the SERPs can save you a lot of time and money.
Disallow wp-admin in your chúng tôi file.
Allow all other quality content to be indexed in the chúng tôi file.
Add your sitemap to the bottom of your chúng tôi file.
Eliminate duplicate content issues.2 Ongoing Steps to Maintaining WordPress
When business owners expand into new WordPress territories, it’s typically in the form of content upgrades and lead generation forms. This helps boost higher price tags and content more sophisticated than we’re used to seeing.
But let’s not forget the basics that got us here.
Between backing up your website, optimizing your headlines, and cleaning up meta titles and descriptions that would make, maintaining your WordPress site can be draining.
Below discover some of the biggest – and easiest – ways to secure your WordPress site.16. Broken Links
No matter how my broken links go down – ending with a shiny server error or the requisite semi-awkward not found – the broken link rite of passage will always live fresh in my mind (and cringe-worthy Integrity report): the 504, the 404, and, most importantly, the soft 404.
So, I got to thinking about what I’d do differently.
Nowadays, running a report on Integrity (team Mac) or Xenu (team PC) will pull all the nostalgic-inducing links you may need to fix.
Broken links recommendations:
Download Integrity or Xenu and fix whatever external links are popping up.
Use Yoast SEO’s Redirection to fix your 404 errors listed in Google Search Console’s crawl errors.
Better user experience.17. Backup Your Site
Being good at backing up your website doesn’t necessarily mean you’re enhancing your online presence. It means you’re saving all your SEO efforts.
When you choose to backup your site – daily, weekly, monthly – everyone wins.
Backup your website using the cPanel if you’re feeling tech-savvy.
If the cPanel sounds like something out of Short Circuit, then opt for a plugin like Backup Buddy.
Peace of mind.
Keeping up with the pace of WordPress technology is rough. Even those of us who are tuned into the newest plugins and software can find it overwhelming. (Sucuri? Come on; I just figured out Wordfence!)
So it’s no wonder that small business owners may stumble a bit as they navigate the increasingly connected WordPress world. Sometimes even the most well-meaning and tech-savvy entrepreneurs can slip up.
You're reading WordPress Checklist: 17 Steps To Launching Your Site
Why Emoji Reactions is Better Option?
Emoji reactions can help to overcome all these problems:
No need of personal details.
Site owner do not need to respond.How Emoji Reactions Look Like?
Adding reactions is something similar to Facebook reactions showing below each post. However, the style and appearance could be different depending upon the setting. Here is an example of emoji reactions which we use it in one of our sites. The page has simple article with less than 300 words. However, it received more than 900 total responses in reactions as you can see.
Example Emoji ReactionsAdd Emoji Reactions in WordPress
There are two ways to add reactions to your site. You can either use a plugin with your current theme or use a theme which offers this feature.
1. Using WP Reactions Plugin
WP Reactions Lite is a free plugin which you can use to add emoji reactions. The free version offers simple wizard to setup and customize the animated lottie emojis to appear on the reactions panel. In addition to emoji list, you can also show the social sharing icons allowing users to share your content easily on social platforms.
Install and activate WP Reactions Lite plugin. Learn more on how to install a plugin in WordPress site.
Install WP Reactions Lite Plugin
Simply turn on the switch against “Reactions” to activate the setup and you should see a notification mentioning “Your Reactions are Live”.
Enable Reactions Globally On Site
WP Reactions Setup Wizard
On the next “Setup” tab, customize the animation, size, placement, display and alignment options. Here, you can choose whether you want to show the reactions panel in posts, pages, on both or using manual mode. Make sure to select manual mode option if you want to globally disable the reactions and enable only on particular post or page.
Setup Reactions for Display
The next step allows you to change the text showing above the panel. By default, it will show “What’s your Reaction?” and you can change to any custom text in the box. In addition, you can customize the text styles and add background/borders.
Style Reactions Panel
Social Icons Setup in WP Reactions
WP Reactions Lite Final Output
If you have selected “Manual Mode” of placement, then you can enable the reactions when editing the post or page. The plugin adds a meta box in editor like below allowing you to enable reactions only on that post or page. You can view the overall statistics and add fake count for each reaction if required.
Reactions for Individual Post
If you like the plugin, you can go for the premium subscription to get additional layouts and uploading your custom emoji in the reactions list. The premium version will cost $29 for single domain license and $39 with uploader add-on allowing custom emoji upload.2. Using Emoji Reactions with Theme
Purchase Pixwell theme from Envato marketplace, upload and activate it on your site.
Select “Post Reactions” and turn on “Reaction Section” option.
This will instantly start showing the reactions site wide below all posts.
Emoji Reactions with Social Buttons in Pixwell ThemeNote on Database Usage
Since the responses are to be recorded and fetched on each page load, both the plugin and theme will store the reactions in database. WP Reactions Lite uses a separate table called “wp_wpreactions_reacted_users” while Pixwell theme uses “rb_reaction_data” meta_key in wp_postmeta table. When changing your theme or deleting the plugin, make sure to clean up these database entries. From site speed perspective, we do not see this will have any noticeable impact.Final Words
Adding emoji reactions in your WordPress site is a cool option especially when you have viral content. It is also a good idea to use this on kids related and fun websites. You can either purchase a theme which offers emoji reactions feature or use separate plugin that works independent of your theme. However, if you do not receive good response even on your popular articles, then this may not be a suitable option for your content.
If you own a WordPress website, bet you are already familiar with Search Engine Optimization (SEO). Generally, the goal of any SEO strategy is to make your site’s content easily visible to search engines to generate more organic traffic. It revolves around organizing and showing your content and site structure to search engines such as Google, Bing and Yahoo among others, for easy indexing. For your site content to show in search engine results, you need to use various SEO techniques and tools. One of the most effective SEO tools is XML Sitemap.What are XML Sitemaps and Why are they Necessary?
Simply put, Sitemaps are files that show a list of webpages, the content and structure of the site to search engines. Web crawler robots then read these files and inform the search engines about your content to display it in the search results. An XML Sitemap is a tool for site owners to inform Google and other search engines about all the pages in their websites. Additionally, XML Sitemaps for a WordPress site tell search engines which links are more important than others, as well as how often you update your pages.
While XML Sitemaps may not directly boost your SERP ranking, they help the search engine bots to crawl your website more effectively. You need XML Sitemaps to:
Help web crawlers find important information like page updates and new content.
Enable search engine to index all your pages even without interlinking within the content.
Guarantees search engine visibility when you don’t have any external linking to your site.
Learn WordPress: Check out 500+ free WordPress tutorials.Creating an XML Sitemap for WordPress
Just like for many other functions, there are several plugins for generating XML Sitemaps for WordPress sites. In this post, we will focus on how to generate an XML Sitemap for your website with Google XML Sitemaps plugin.Install and Activate Google XML Sitemaps Plugin
Google XML Sitemaps is a free WP plugin for generating XML Sitemap to enable popular search engines such as Google, Yahoo, Bing and chúng tôi to find and index faster and effectively. The plugin supports all types of posts and pages as well as custom URLs. Further, it allows you to exclude a portion of your site from the Sitemap, as well as define priority and frequency for re-indexing.
Install Google XML SitemapsHow to Use Google XML Sitemaps?
XML SitemapGoogle XML Sitemaps Settings
From the XML-Sitemap page, you can modify the Sitemap options and settings.
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Basic Options Settings
Basic OptionsAdding Custom Pages to the Sitemap
Add PagesXML Post/ Page Priority Settings
Scroll down to the bottom of the options and customize the priorities for various pages and posts.
Customize PrioritySitemap Content Settings and Change Frequency
Change Frequency informs the search engines how frequent they can re-index different pages and post.
On the other hand, you can include or exclude certain sections of your content in/ from your XML Sitemap.
Sitemap ContentManually Creating Sitemap
If you don’t want to use Google XML Sitemaps plugin then you have many other options:Other Plugin Options
For a dynamic website, it is not possible to maintain the Sitemap manually. If you don’t like Google XML Sitemaps plugin then there are other popular options available for you. Alternatively, you can also submit the blog feed or RSS feed to Google instead of generating XML Sitemap.Yoast XML Sitemap
Yoast XML Sitemap
You can customize which post type to be included or excluded to control the Sitemap index file.Jetpack XML Sitemap
Jetpack XML SitemapConclusion
WordPress XML Sitemap helps you to show the structure and content of your site to search engine for easier indexing. This enables search engine bots to crawl your site faster, enabling the search engines to display your content on the SERPs. Google XML Sitemaps plugin can help you to generate an XML Sitemap for WordPress to enable Google and other search engines to find and index your content. The plugin is free, user-friendly and automatically notifies search engines about any updates on your website. You can also follow other methods outlined in the article for submitting your content to search engines with or without XML Sitemap.
Amazing, isn’t it? In spite of being pronounced dead more than once, email continues to drive the biggest growth for online stores and businesses alike.
Heck, it actually seems to be performing better and better every year.
The latest data published here on Smart Insights at the start of January proves that currently, email delivers approx. 30 times higher ROI than other channels. Plus, a staggering 95% of people rate it “important” or even “very important” to their organization.
Download Premium Resource – Email Marketing Audit
Benchmark to identify areas to improve in your email marketing.
Access the Email marketing audit
The catch? To generate similar results, you need to build a strong and vibrant list first.
And the problem isn’t how to capture those more emails.
It’s how to do it with so many visitors landing and exiting the site through different pages. And what goes with it, exhibiting a variety of intents for their visit.
In this post, I’ll show you how to overcome this. You’ll learn how to collect email addresses on different sections of your site:
Sitewide calls to action.
Intrigued? Let’s begin.
1. The Homepage
A blog aims to attract and convert potential customers who are early in the customer’s journey. Product pages focus on communicating the value of what you sell.
The homepage, however, has to do it all and more.
For one, it introduces visitors to your brand, positions you as an authority too, and finally, entices them to engage with you.
How to convert visitors on the home page?
Use a dedicated call to action, embedded on the page itself.
A dedicated call-to-action that takes the user to a dedicated sign-up page.
An entire form embedded within the homepage
Why embedded Call-to-actions works so well on the homepage?
For one, because it doesn’t interrupt the first-time visitor’s experience. The call to action doesn’t jump out at them or cut into their flow through the page.
Instead, it lets them go through the page naturally, at their page, and discover your offer as an integral section of the experience.
2. The About Page
It’s hard to imagine that the inconspicuous about page could actually be of any significance, isn’t it?
And yet, once landed on a company’s website, as many as 52% of visitors want to see its about page.
Now, I admit, just over half of visitors might not seem that impressive. However, I think we can safely assume that most of those people aren’t your current customers or casual browsers. In fact, they mostly comprise of people considering doing business with your company.
That’s exactly the reason why they turned to that page – to learn more about you and your brand.
And what goes with it, they present a great opportunity to convert to your email list.
Lead generation on the about page requires subtlety. Remember, your main goal for this page is to develop a personal connection with visitors, confirm your authority and convince them that you can help.
And needless to say, any aggressive lead generation strategy might overshadow those objectives.
Therefore, your best option is to use either a sidebar banner or a small popup showing in a less strategic location on the screen, – at the bottom or on a side.
Let’s go through them in more detail.1. Sidebar banner
As the name suggests, this call to action resides in the sidebar column of the page, and typically contains a visual or contrasting color to attract a person’s attention.
Here’s one example of an About Page displaying sidebar banner. In this case, using a free course to entice more signups.
Luckily, the other call to action helps overcome this challenge perfectly.2. Email Popup
I admit that popups have caused a bit of a stir among marketers. Some openly discount them while others praise their effectiveness.
Nonetheless, the fact remains that email popups are the highest converting call to action, ever.
For example, our customers typically collect 270% more emails with popups, and their average conversion rate exceeds 5%.
Exit popups, another email popup type, we’ll discuss later often convert at 7% or more.
In contrast, sidebar banners generate roughly 0.5% 1.5% conversion rate. Sliders and bars attract about 1% of signups.
Here are some examples of popups on the About page:
Why popups work so well?
For one, because they give you full control over when and for whom they display.
Most popup platforms allow you to specify timing and choose specific visitor-types to display the most relevant offer to them.
For example, you could show a more generic offer to first-time visitors, since you don’t know anything about their preferences yet.
At the same time, people who have seen your website before could see highly-relevant offer – a discount code or a specific lead magnet, greatly increasing their chances for conversion.
The blog is the foundation of the entire inbound methodology.
Every post you publish aims to attract relevant visitors that you could, in turn, convert into subscribers, and later, customers.
Couple that with the fact that between all your articles, blog receives the greatest number of visits, and you know why you should focus list building efforts on it.
To capture email signups from the blog, use the following calls to action:1. Under the Post Banners
Have you noticed that most blog posts end with an offer, prompting you to sign up with your email to retrieve it?
Offers like these, for example:
Why under-the-post calls to action work?
Because they place your offer as a natural extension of the value your content has already provided.
A person who has just finished reading an insightful and helpful content from you might be naturally inclined to want more information. A banner, strategically placed at the end of the information provides them with an opportunity to get it.2. Exit Popups
We’ve talked about email popups already. And this call to action is their variation that uses an exit-intent technology to identify when a person aims to leave the site and trigger a popup at that moment.
Here’s how this process works in practice:
The purpose of this popup type is to deter or prevent a person from leaving the site without engaging with your brand.
Exit popups typically feature relevant copy, targeting the person’s intent to leave. For example:
Why do exit popups work?
The main reason is relevancy. By targeting a specific behavior, you can present exiting visitors with an enticing offer that engages them with your brand.3. Inline content upgrade
Finally, you can also place calls to action inside your blog posts. In this case, these call-to-actions offer a specific lead magnet called a content upgrade.
Here’s how they look:
Why inline links to content upgrades work?
Inline links’ main power lies in the information they offer. The idea behind content upgrades is that they provide additional and exclusive material for the content a person is already reading.
Assuming it provides them with value, there’s huge chance that they’ll also want the additional information.4. Sitewide
We’ve discussed converting visitors on every major section of a website. But what about converting all visitors, regardless of the page they’re on? Luckily there are calls to action that help with collecting emails site wide. And the most effective of them include popups, slide-ins, and bars.1. Email Popups
We’ve talked about email popups already. And just like they help to convert visitors on the About page, you could also use them sitewide.
However, I always recommend that you use more than one popup to target different visitors with offers that are relevant to them.2. Bars
Bars are permanent calls to action that reside either at the top or bottom of the screen, separately from the website. This means that they remain visible regardless of a page a person’s viewing.
For example, when viewing this site, you see this bar:3. Slide-ins
Finally, slide-ins are similar to popups. The major difference between them is how they appear. And as the name suggests, they simply slide out from the side of the screen, presenting the marketing message in full. For example:Why these calls to action work so well on the site?
To understand their effectiveness, we need to look at their common characteristic – each of those call-to-actions resides outside of the site and show up depending on a person’s behavior or interaction with the content.
As a result, they can deliver the most targeted message when visitors are the most susceptible to it.
Email continues to drive the biggest growth for online stores and businesses alike. However, to fully avail of its potential, you first need to ensure you’ve optimized every section of the site to collect the most email addresses.
Hopefully, after reading this guide, you have a good idea what calls to action to use and where.
Download our new Business Member Resource –Email Marketing and Marketing Automation Buyers Guide
This guide is for senior marketing managers and email marketing managers who are using, selecting or reviewing email marketing service providers and marketing automation platforms.
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Let’s take a look at one of the easiest ways to clean up and optimize your WordPress database.
1. Although there are quite a few plugins available for this, we’re going to use the WP Clean Up plugin. From your blog dashboard, go to “Add New Plugin” and search for WP Clean Up.
2. After you’ve installed and activated the plugin, you’ll find it’s settings under your Settings menu.
4. Go through each one and delete the items that you want to get rid of. Alternately, you can just use the “Delete All” button.
6. Once completed, if there was any optimization that could be done then you’ll know from the total KB number – it will be smaller.
You’ve just cleaned and optimized your WordPress database. Wasn’t that easy?
Charnita has been a Freelance Writer & Professional Blogger since 2008. As an early adopter she loves trying out new apps and services. As a Windows, Mac, Linux and iOS user, she has a great love for bleeding edge technology. You can connect with her on Facebook, Twitter, Google+, and LinkedIn.
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Just when you think you’re on top of your SEO strategy, Google comes along with a new update to mess it all up again.
Enter SEO hygiene.
Taking proactive steps to keep your site clean and running smoothly can help buffer against external factors, supporting your long-term goals for your site and marketing strategy.
So what is SEO hygiene all about? In this column, you’ll learn what it is, why it’s so important, and SEO hygiene best practices you can put to work right away to help improve your rankings and drive more revenue.
Let’s get to it.What Is SEO Hygiene?
If you’ve never heard this term before, don’t worry; it will make a lot of sense here shortly.
Every day, people perform tasks for their own health and hygiene to make sure that they look and feel their best.
SEO hygiene is similar. You’ll be conducting routine checks on your own website or your client’s website and setting it up for long-term success.
The benefits of good SEO hygiene include:
Establishing yourself as an authority.
Building credibility and trust.
As sites or organizations grow in size, the concept of good SEO hygiene is increasingly important.How Does Bad Hygiene Affect Your Site?
Driving organic search traffic to a site helps generate revenue, increase interest, and boost brand awareness.
When you don’t have a plan in place for your site’s hygiene or have not followed the procedures you do have in place, it can lead to major issues including:
Loss of revenue.
Lower search visibility.
Reduced search traffic.
Potential site penalties.
Anyone that has been in the field for any length of time has likely experienced traffic highs and lows. Updates, even if you’re not impacted in the long term, can cause wild fluctuations in rankings.
While some elements of SEO are completely out of your control, there are also those you have 100% control over.
Initiating proper practices and protocols can lower the risk of bad hygiene affecting your site.Best Practices for Good SEO Hygiene
If you are reading this article, we’re going to assume that you have a good base knowledge of SEO and how it works. You should already be taking care of SEO best practices.
A few of the base items that you’ll want to keep track of are:
Headers and subheaders.
Internal and external link building, etc.
But from a higher-level perspective, there are many things that you might be overlooking that can have a drastic impact on your site’s SEO.
The most important SEO hygiene considerations to have on your list are:1. Clean Code
Code is the backbone of every website, and while an SEO manager may not know the ins and outs of all coding, you should be looking over the code that the end user (and search bots) will be experiencing.
Remember, Googlebot is no dummy; it will scrutinize the information and coding on your site.
Run your code through search engine inspection tools and spider simulators.
If a block of code isn’t being displayed or there are issues rendering a page, your site’s traffic can plummet.
A quick Technical SEO Audit of what search engines see when accessing your pages should be done for any coding change.2. Content and Ownership
Website content can grow quickly, especially if you are doing Enterprise SEO.
And when more employees and shareholders are involved, various teams may be formed to generate more content. Certain sections of sites may be handled by different teams who do not communicate or collaborate.
When this happens – especially on the enterprise level – teams may start competing for the same keywords across multiple pages and even end up creating duplicate content.
Proper SEO hygiene means putting systems in place that help teams understand their roles and even communicate key content changes to pages.
You may want to go a step further by having one team manage all of the content and ownership from a higher level to reduce the risk of conflicts and wasted resources. This is also a part of SEO governance in a large organization or with larger teams.
At the very least, all new content should be looked over and analyzed to avoid conflicts.3. Mobile-friendly Design
Site visitors need to have a smooth, streamline experience when visiting your mobile site. When new features or functions are added to a site, it’s important to have these features tested using mobile devices or simulators.
You’ll need to ensure that whether you use responsive, dynamic, or separate sites for mobile users, all changes are verified to work on mobile.4. Redirects
Redirect loops are easy to create, especially if multiple stakeholders are updating a site.
An SEO manager may add a redirect to a .htaccess file, while a developer adds their redirect as a header in the coding, and the server administrator handles them at a router level.
When this happens, one redirect may conflict with another, leading to poor user and bot experience. This puts unnecessary stress and load times on your servers.
All redirects should be tested and logged to ensure there’s less risk of redirect loops or issues existing in the future.
Running ScreamingFrog or something similar to scan for redirect issues will help you avoid potential issues.5. SEO Quality Assurance (QA)
Quality assurance should be a routine part of every SEO manager’s job. When small changes are made to a site’s code, they can go undetected for weeks until the SEO owner finds that the small change led to a negative impact on the site’s traffic.
Procedures and logs, such as describing any changes to coding on a site using some form of a central database or management system, can help boost quality assurance.
The SEO owner can check off each new code integration to verify that there are no conflicting issues that may negatively impact a site’s performance.6. Website Architecture
A website’s architecture matters a lot, and it goes without saying that you need to monitor changes to architecture closely.
You’ll want to keep navigations as easy as possible, but you’ll also want cohesion across your site. It’s important to monitor:
Headers and footers.
If architecture issues go unfixed for a time, they can lead to poor user experience and also make it more difficult for search bots to find key pages on your site. It could also impact your crawl budget.Wrapping Up
When you have SEO hygiene best practices as an integral part of your operation, you’ll be focusing on the key most important part of your success: users.
Focusing on your site’s health and function is always what’s best for users and for any business – big or small.
As an ongoing process, add guidelines for your team to follow and review periodically. SEO hygiene is a long-term, continual part of your site’s success, so be sure to dedicate time and resources to it as your site continues to grow and evolve.
Your bottom line and traffic will thank you for spending the time to create a solid foundation from which your site can grow.
Featured image created by author, May 2023
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