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Here we explain why the budget 7600X is one of the best CPUs for gaming. Especially if you’re on a budget.
AMD released its Ryzen 7000 series CPUs to the market on September 27th, 2023, and since it has taken the world by storm. We were eagerly waiting in anticipation for Zen 4 to release for what seemed like forever. And now that it has been released, we want to focus on one particular aspect of the 7600X, its blistering single-core performance. Here’s why you should buy the 7600X for gaming.
Now read: Ryzen 5 7600X review
LIVE NOW: Ryzen 7000 series CPUs are on sale worldwide!
The Ryzen 7 7600X performs almost as well as the bigger 7000 series CPUs on the single-core side of things, which is ideal for gaming. To understand why this is, let’s take a brief look at the specifications of the 7600X so we can better understand how and why it performs as well as it does.
AMD Ryzen 5 7600X specifications
Before we jump into the performance of the Ryzen 5 7600X, it’s vital to outline what sort of specifications we’re working with.
The specifications of the Ryzen 5 7600X are as follows.
Base clock speed: 4.7GHz
Boost clock speed: 5.3GHz
L2 Cache: 6MB
L3 Cache: 32MB
iGPU: RDNA 2 based Radeon Graphics
As you can see, even for a CPU considered to be in the “low end” of the Zen 4 generation, it still has a pretty impressive list of specifications. Some of which aren’t accurate, more on that later.
Ryzen 5 7600X single-core performance
The reason we think that the Ryzen 5 7600X is such a good choice for the hardcore gamers of the world, is because the Ryzen 5 7600X performs around about the same as the Ryzen 9 7900X.
Allow us to elaborate, we’re only talking about single-core performance here, obviously, the 7900X wipes the floor with the 7600X. But how is it that both CPUs perform the same as each other when they’re priced so differently?
As you can see the Ryzen 5 7600X performs practically the same in games where single-core performance matters. The only reason we see an increase at all is that the 7900X is clocked slightly higher on the boost frequencies than the 7600X.
In CGeekbench, the Ryzen 5 7600X scored 2,183, and the Ryzen 9 7900X, a CPU that costs $250 more than the 7600X, scored just 2,259 points.
The similarities don’t just end there, as you can see. In Cinebench R23 the 7600X scored 1,954 points, whereas the 7900X managed 2,022 points. It’s pretty much too close to call in both scenarios. Definitely not the performance uplift you would get for $250 extra dollars.
Why is the performance so similar?
Well, the real answer is that it isn’t really. The single-core benchmarks are close because it’s the same core and core architecture. But the 7900X undoubtedly wins on multicore performance as it has a whopping six extra cores to work with.
Both CPUs contain the same Zen 4 CPU core, running at very similar base and boost frequencies. This allows the CPUs to perform similarly in games when multiple cores aren’t taken into account, because games rarely use more than four CPU cores at a time, which the 7600X has.
If you’re in the market for a Ryzen 7000 series CPU, you’re probably in the market for an Exceptional CPU cooler. Here’s our recommendation.
Asus ROG RYUJIN II 360 CPU Cooler
CPU Block Dimensions
78.15 x 87.5 x 81 mm
Intel: LGA 1150, 1151, 1152, 1155, 1156, 1200, 1366, 2011, 2011-3, 2066 AMD: AM4, TR4*
3x Noctua NF-F12 InductrialPPC 2000 PWM Fans
3.5″ Full Color LCD Screen
The Ryujin ii is an amazing 360mm CPU cooler that manages to keep the 7000 series temperatures below the throttling threshold. This was at 100% CPU load over a full five minutes, seriously impressive considering the high TDP of the 7000 series.
Ryzen 5 7600X FAQs
Here are some of the commonly asked questions around the Ryzen 5 7600X
Should I buy a Ryzen 5 7600X for gaming?
Yes, the Ryzen 5 7600X’s single-core performance is resounding, it even stacks up against the 7900X. As we know, single-core performance is key when we’re speaking in terms of gaming performance. If you need something with a few more cores to do some heavy lifting, the Ryzen 7 7700X isn’t a bad way to go.
Why is the single-core performance of the 7600X similar to the 7900X?
Both CPUs contain the same Zen 4 CPU core, running at very similar base and boost frequencies. This allows the CPUs to perform similarly in games when multiple cores aren’t taken into account, because games rarely use more than four CPU cores at a time, which the 7600X has.
So if you’re just a gamer, who doesn’t stream or perform workstation heavy tasks, then the 7600X is the CPU for you. If you want a solid multi-core performance, this might not be the way to go thanks to it’s lesser number of CPU cores.
You save $250, and that’s cash you can splash on a CPU cooler to help keep this little beast cool. All of the Ryzen 7000 series CPUs run very hotly. There is a cooler for that, as we listed above.
You're reading Why You Should Buy The 7600X For Gaming
The result is a tidy, flexible workstation. However, not all USB-C monitors are the same. Some hardly qualify as a USB hub while others can replace a high-end USB-C dock. Here’s what to know before you buy, though if you don’t want to spend time researching all the relevant specs, our roundup of the best USB-C monitors can point you to the best options available with minimum fuss.
Our guides to the best PC monitors, best 4K monitors, and best gaming monitors can help you find the perfect fit for your needs.Why should you buy a USB-C hub monitor?
A USB-C hub monitor will remove numerous cords from your desk. Instead of connecting peripherals to your PC, you can connect them to the monitor, which then connects to your PC over USB-C.
Laptops that have USB-C benefit the most. The USB-C hub monitor can act as a video cable and power cable in one. You can leave the laptop’s power adapter in your backpack or luggage because you won’t need it at your desk.
Most people who own a USB-C compatible laptop will need a USB-C hub or dock, anyway. Bundling it with the monitor means you won’t have to find space for a separate hub or dock on your desk.
The best full-featured usb-c hub
Anker 7-in-1 USB-C Hub (A83460A2)
Best Prices Today:
The best USB-C hub monitors will include Ethernet, multiple USB-A ports, and support daisy-chain displays over DisplayPort. Dell’s P2723QE monitor is one example of a USB-C monitor that can handle numerous peripherals at once.
Want the ultimate clean setup? Buy a monitor arm with a laptop stand and use wire clips to router wires behind the monitor arm. This can remove nearly all wires from sight. You’ll only see the USB-C cord that connects the laptop to the monitor.USB-C hub is not a technical term, so be wary of imposters
The term “hub” is often used to describe devices that extend USB connectivity. This isn’t a technical term and has nothing to do with any specific standard. The decision to slap the term “hub” on any USB-C device, including a monitor, is at the whims of the maker’s marketing department.
A great USB-C monitor for content creators
Asus ProArt PA279CV
Best Prices Today:
I recommend you look for a USB-C hub monitor with at least four additional USB ports and a mix of USB-A and USB-C. I also recommend that you snag a monitor with an Ethernet port if your laptop lacks Ethernet built-in.DisplayPort Alternate Mode: Make sure your laptop has it!
No version of USB includes a video standard as part of the base specification. Instead, USB-C devices that handle video use an optional addition called DisplayPort Alternate Mode. USB-C monitors will list the version of DisplayPort supported by the USB-C port in the monitor’s specifications.
You don’t need to worry about the version of DisplayPort used by the monitor. A monitor that supports video over USB-C will use a DisplayPort version that is adequate to drive the monitor at its native resolution and refresh rate.
It’s important to check that a USB-C port with DisplayPort Alternate Mode is available on the PC you will connect to the monitor. This feature is not mandatory, and not all PCs that have a USB-C port support it.
The version of DisplayPort supported by your PC’s USB-C port usually isn’t important. USB-C devices with DisplayPort Alternate Mode will support at least DisplayPort 1.2, which can output 4K at 60Hz.
DisplayPort version will matter if you connect a high refresh display. You need USB-C with support for DisplayPort 1.4 to handle a high refresh 4K at 144Hz, for example. But very few USB-C monitors have a refresh rate above 60Hz, so this is rarely a issue.Power delivery: Check the wattage before you buy
Most USB-C devices support some USB Power Delivery, which is required to supply power over USB. However, the USB Power Delivery standard is extremely broad. The wattage available can vary from a few watts to 100W or more. You’ll need to check the USB-C monitor you want can provide enough power for any devices – in most cases, a laptop – it will power.
This killer USB-C hub monitor offers 90 watts of power delivery
Read our review
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There’s an easy way to do this. View the monitor’s specifications to find out how much power it can send over USB-C. Compare that to the rated wattage of your laptop’s power adapter. The monitor should support USB Power Delivery at least equal to wattage supplied by the laptop power adapter.
Power Delivery available from a monitor is currently limited to 100 watts at most. That means some high-performance gaming and workstation laptops can’t rely exclusively on USB-C for power even if the laptop has a USB-C port with Power Delivery.What about Thunderbolt hub monitors?
USB-C and Thunderbolt are similar, but there are some perks to Thunderbolt.
Thunderbolt has a higher minimum data rate than USB. Thunderbolt 3 and Thunderbolt 4 must support a data rate of 40Gbps, while USB 3.1 supports a minimum data rate of 10Gbps, and USB4 supports a minimum of 20Gbps. USB can achieve the same 40Gbps data rate as Thunderbolt, but it’s optional, so many devices (including USB-C hub monitors) do not offer it. Thunderbolt’s higher data rate could be important if you want to connect multiple high-speed storage devices or use external graphics.
A Ben Q USB-C hub monitor.
DisplayPort is default to the Thunderbolt standard, so you don’t need to check if it’s supported on both the monitor and the device you want to connect to it. Thunderbolt 3 supports DisplayPort 1.2 while Thunderbolt 4 supports DisplayPort 2.0.
Power Delivery remains variable, so you still need to check the power delivered by a Thunderbolt hub monitor is enough for the device you want to connect.
For now, BenQ’s newest PD-Series workstation monitors are the only monitors I would recommend as a Thunderbolt hub monitor. LG offers several Thunderbolt monitors, but they lack the breadth of ports needed to significantly expand the connectivity of your PC.What comes next: More power…sometimes.
USB4 is the latest USB standard. It will increase the minimum data rate for USB to 20Gbps and support a maximum of 40Gbps. I’d expect most devices will offer the minimum rather than the maximum. Still, it’s a nice upgrade over prior versions of USB. USB4 will be backwards compatible with USB 2.0 and newer as well as Thunderbolt 3.
The latest version of USB Power Delivery supports up to 240 watts of power, enough to handle all but the quickest laptops. That’s a big deal. It will allow easy, single-cable connections with laptops currently too powerful to embrace it.
Now the bad news: Compatible devices are rare. Only a few USB-C hubs or docks are available and none of the USB-C monitors shown at CES 2023 announced support for USB4 or the 240-watt Power Delivery standard.
USB4 makes inclusion of Power Delivery standard and has the option to support the latest up to 240 watts of power, but it doesn’t increase the required minimum wattage. You’ll still need to keep a close eye on exactly how much power a USB-C monitor provides.Conclusion
The best budget USB-C monitor
NZXT Canvas 27Q
Read our review
Best Prices Today:
Many might call Apple Watch an expensive accessory. And I won’t totally deny that, but add that it’s absolutely worth it. How? And why exactly should you buy an Apple Watch? Well, let me serve you with not just one but nine reasons to buy an Apple Watch.
1. It keeps with time
Well, that’s a given, right? Apple Watch helps you keep a watch over current time. And thanks to features like Always-On display (Series 5 and later) or Raise to Wake, you can observe the time and other complications without wasting time.
What’s great is that you get a variety of Apple Watch faces, everything from minimal, utilitarian infographics to portrait photos. Moreover, you can add complications that tell time, weather, or even the moon’s phases, basically customize these faces as per your taste and requirement.
And if that’s not incentive enough, you can also instruct the faces to automatically change based on time or location. So, you can have a workout-centric face for the gym, a focus-centric for the office, and a chill-toned-down version for home/vacation.Alarm, reminders, timers, and more
Apple Watch has almost every feature you’ll require from a time-piece. It can double as a stopwatch, kitchen or workout timer, birthday, anniversary, meeting reminder, etc. You also get a handwash timer to ensure you washed your hands for the appropriate time.
So, whether it’s 6 am or 9 pm, the Apple Watch is always helpful, from waking you up to reminding you to go to sleep.
2. It keeps you connected
Unless going through a digital, social, or communicative detox, we all like to stay updated. Yes, the frequency might differ from person to person, but we’ve gotten into checking our phones regularly.
And Apple Watch (especially the cellular version) gives you all the benefits of staying connected without the compulsion of lugging your phone all the time. I am not saying that you can lock your phone in a cupboard and go holidaying.
You can lock it in a gym or club’s locker and continue with your activities without missing anything urgent. And it’s not all just work. You can use Apple Watch to track your activities, listen to music, podcasts, or audiobooks, get directions and make or receive calls or texts.
And the connection isn’t limited to your circle of devices. Between Family Setup and Activity Sharing, you can stay connected with your friends and family (more on this later).
3. It keeps up with your healthMust know Apple Watch health features
Here, I demand your permission to look at these features from a bird’s eye view. Because if I dig deep, this would be an even longer (read: never-ending) article. You can check out Apple’s healthcare page or the detailed guide linked to the features to know more.Activity tracking and workout
Challenges and incentives encourage us to achieve our goals and test our limits. And Apple employs these tactics to push us towards our health goal with three Activity rings – Move, Excercise, and Stand.
Apple routinely introduces new challenges, limited edition achievement stickers to keep things interesting. And if you like competing with friends/family, the Activity Sharing feature lets you see others’ progress and show off yours.
The best part is that you don’t have to be a fitness fanatic to make the most of the Apple Watch. You do you boo, whether a walk, yoga, pilates, dance, swimming, core training, functional strength training, or tai chi, every small or big effort is accounted for and supported.Fitness +
Introduced in late 2023, Apple Fitness+ is a dedicated health-centric service. It gives you access to a catalog of workouts, including strength, cycling, meditations, treadmill, etc.
These live and recorded sessions are conducted by experts and incorporate their unique training style, personality, and taste in music.
The service also boasts a special feature, Time To Walk. It boasts curated stories and music by interesting people such as Emmy Award winner Uzo Aduba, NBA player Daymond Green, and more to keep you company during your daily stroll.
Note: You can get these benefits from the native apps and watchOS. A host of health and fitness Apple Watch apps chip in with more features and fun.
4. It keeps up with your work
Apple Watch can be a great companion whether your work incorporates commute, work from home, desk job, or anything.Stay in the loop
You’re not going to miss any important calls, messages, or notifications while the iPhone is kept in your pocket/bag or at a distance (another desk or room). You can:Focus modes for the win
While the Apple Watch understands your need to stay connected, it can also undertake the task of keeping distractions at a minimum. Features like Focus and Notification Summary help you stay in the moment, whether working or holidaying.
Source: AppleTake notes
I know the small screen of the Apple Watch isn’t note-taking friendly. But an idea doesn’t check whether you have iPhone/Mac or pencil and paper handy when it strikes. So, we make do with what we have on our hands.
And thanks to the native Voice Memos app and some amazing third-party note-taking apps, the task is not too difficult.
Note: If you’re a student or thinking of buying a watch for a student, here’s a glimpse of how the Apple Watch can help them.Siri
Apple’s voice assistant is pretty handy on the Apple Watch. You can ask Siri to
Answer some important or funny questions
Start a timer
Send a message
Find you a route or nearby services and direct you towards the destination
Set a Focus mode
Announce calls or notifications on supportive ear/headphones
Your schedule for the day and more.
Open a certain app
And this is just the tip of the iceberg. The Apple Watch also supports Siri Shortcuts, so you can even ask Siri to clear all notifications, change the watch face as per time/location, send default replies, and more.
5. It keeps up with your fun
The Apple Watch knows that all work and no fun can make its owner a dull one. So, it incorporates features that help you let your hair down.Music
Although not from its speakers, Apple Watch supports music listening via Bluetooth devices (earbuds, speakers, etc.). Moreover, you’re not limited to Apple Music; there are a host of third-party music apps that incorporates a companion Apple Watch app.
And not only music, but you can also play audiobooks, podcasts, and radio. Remarkably, the Apple Watch also offers Shazam support, i.e., you can also recognize the song playing in the background; just ask Siri which song is this.Games
Don’t rub your eyes; you’re not reading an anomaly. In fact, you can play a host of interesting and fun games on the Apple Watch. Agreed, they are not Apple Arcade standards; nonetheless, they can relax, distract, and pass your time.Apps galore
Apple Watch has an exhaustive array of apps in its App Store. You’ll find an app for almost anything you need, emails, weather, home automation, calculators, podcasts, expense managers, golf, etc.
Overall, you won’t get bored or left stranded if you have the Apple Watch and the right apps by your side.
6. It keeps up with your family and friends
It’s insane how much Apple Watch can do to keep you connected with your family and friends, especially now that we have Family Setup and Health Sharing.Family Setup
Pair more than one Apple Watch with your iPhone, and set up a watch for kids or older people. And while the Apple Watch will support all features, the parent/child will have control over certain features like:
Content and App Store restrictions
Apple Cash Family – Load money for Apple Pay
Emergency SOS Notification
Current location via Find My
Manage to call permission and set Schooltime schedule (only for kids)
View health-related informationHealth Sharing
We can’t be everywhere and monitor every little detail of our parents, partners, or kids’ life. However, thanks to Apple Watch, you can at least keep an eye out on their health stats. When enabled, you can view the health data of a fellow Apple Watch user.
Depending upon the permission given while setting up, you can get an overview of cardiac health (heart rate), sleep metrics, exercise minutes, etc. You can even view health trends they have established or broken recently.
Moreover, the setting alerts you if there’s an emergency, like when a fall is detected, or a metric is out of order.
7. It keeps up with the Apple ecosystem
Along with family/friends, Apple Watch is also a master at keeping you connected with your Apple devices. For instance, you can unlock your iPhone and Mac from your Apple Watch. Neat, right?
You can also ping the paired iPhone via Apple Watch to find its location and vice-a-versa. Plus, thanks to Handoff, you can switch Apple Watch tasks like typing messages, passwords, app names, etc., to iPhone.
Interestingly, the Apple Watch also boasts AirPlay compatibility. And albeit limited in its functionality because you can’t AirPlay from the watch, you can surely use it as an AirPlay remote for content streaming from the iPhone.
There’s more; Apple Watch can double as Apple TV remote, HomeKit remote, and iPhone Camera trigger; you can connect AirPods and switch between devices with ease. Overall, I could say that Apple Watch seamlessly closes the loop of Apple’s ecosystem.
8. It keeps up with your privacy
Apple keeps privacy at the core of every device, feature, and service it releases, and the Apple Watch is no different.
Whether it is App privacy labels, lock screen passwords, notification privacy, or clarity on data being shared via Activity Sharing or Health Sharing, everything is built with keeping the user’s privacy as a priority.
You can check out the detailed article on Apple Watch security features or trust Apple.
9. It keeps up with your lifestyle
First and foremost, it carries Apple’s signature sleek and minimal design philosophy. To put it simply, it looks rich and panache. Furthermore, you get endless options for Apple Watch accessories, from bands and cases to charging stands.
So, you can customize the looks to suit your style statement. Another interesting Apple Watch feature includes support for Apple Pay, hotel/home keys, transit cards, Covid-19 vaccination cards, etc., that’ll make your day-to-day tasks quicker.
Then there are accessibility features like VoiceOver, zoom, braille display, gestures/Assistive Touch, Accessibility Shortcuts, etc., to ensure that everyone can use the Apple Watch seamlessly.Things to consider before buying an Apple Watch
Do you have an iPhone?
While Apple Watch works fine independently, it still needs to be paired with an iPhone to function. And some features can only be managed and accessed through an iPhone. So, if you don’t have an iPhone, you can’t have an Apple Watch.
Would it affect your digital addiction?
It’s funny that the device we depend upon for digital minimalism is a digital device itself. Although I must say, Apple Watch has helped me and many others like me to minimize their daily device usage.
Instead of unlocking the iPhone and falling down the deep pit of scrolling, I now quickly and swiftly see my watch for updates, reply to that need attention, and move on with my workflow.
Is it worth the expense?
Yes, especially if you compare it with other smartwatches in the market. However, the price is somewhat worth it when considering seamless compatibility, accurate data metrics, and privacy-intensive features.
Thinking of buying an Apple Watch now, don’t miss on these resources:
A self-professed Geek who loves to explore all things Apple. I thoroughly enjoy discovering new hacks, troubleshooting issues, and finding and reviewing the best products and apps currently available. My expertise also includes curating opinionated and honest editorials. If not this, you might find me surfing the web or listening to audiobooks.
There you are, sitting on your office chair. Feeling comfortable and good about yourself. Let me tell you something. You are lost. You are a nobody. Why? Because you don’t have a mechanical keyboard in your life! Like some evangelical preacher, I have an idea I need to sell you. That is the glory of the mechanical keyboard. If you accept the mechanical keyboard into your life, you could be experiencing increased comfort, improved productivity, and glory! It will change the way you type forever! Don’t just ask me, there are plenty of fanatics that have forever converted from using cheap, rubber-dome keyboards to high-quality mechanicals. I have made a short list of five reasons why you should switch to a mechanical keyboard. I have faith that you will see the light.
The second reason why you need to switch to a mechanical keyboard is ergonomics. Mechanical keyboards generally have higher quality keycaps which are rounded to let your fingers rest on them more comfortably. Traditional laptop keys, with the exception of Lenovo’s, are flat. Flat keys are good for space-saving designs but you not only lose precision, but also comfort. I find flat keys uncomfortable to type on for long periods because I have to hit them “head on” in order not to make an error. Also, it is very easy to hit these keycaps on the corners which will cause your fingers to slip and mis-type. If you hit the corner of a keycap on a mechanical keyboard, you still have a good chance of registering the input. The longer “throw” of mechanical keyboards are also more comfortable for long typing sessions compared to the short engagement point of chicklet-style keyboards. For a long time, I thought the main attribute of an ergonomic keyboard is shape. After using the Microsoft Natural Ergonomic keyboard for 2-3 years and using my Leopold Tenkeyless for about 5 months, I realize that it’s not about the shape. The main reason mechanical keyboards are better is the key switches.
The third benefit is reduced strain. I realize this is closely related to comfort but I felt that this deserved its own section simply because of RSI(Repetitive Strain Injury). We use our computers for hours and some of us do not take RSI seriously. I take good care of my hands. And so should you. For most people, their hands are their livelihood. Hand health is very important if you are a musician, laborer, or athlete. One thing I’ve notice after spending a few months with my mechanical keyboard compared to keyboards of my past is finger pain. I use to get finger pain after prolonged typing on the rubber dome keys. They were all I knew so I didn’t question. It wasn’t until I was in the market for a better keyboard where I found out about mechanical key switches. Subsequently, it wasn’t until I was typing on them for hours until I realized my finger pain was mainly caused by the cheap rubber-dome keyboards. If you are on the computer for hours, or if your profession involves extensive amounts of typing, consider investing on a mechanical keyboard for this very reason. These key switches will reduce finger strain. Your hands will thank you.
The fourth benefit of using a mechanical keyboard is improved speed. A more precise, comfortable keyboard means improved typing speed. I was never a speed typist. Barely being able to type 25 WPM, after a few months of serious training, I can now type 60-70 WPM. Your mileage may vary but you will improve your speed. If not in burst typing, definitely in endurance typing. That’s typing long essays or reports. Wiki has the average typing speed rated at 33 WPM. If you are over this, you are doing very well.
The last and most important reason why you need a mechanical keyboard? They’re fun! That may sound silly to say but after getting one, I now enjoy typing. I like the sound of these Cherry MX browns. Some people like the blues. You can’t go wrong either way. They’re great to type on. Mechanical keyboards have their own unique personalities. From the simple Leopold Tenkeyless to the highly sought after HHKB Pro 2. Typing shouldn’t be a chore. Most people probably won’t be competing on typeracer for leisure, but mechanical keyboards will make you smile. It’s like buying a luxury car. Sure, you don’t NEED leather heated seat with power everything but if you can afford it, why not treat yourself? Especially a tool that you will spend years using. Once you punch the keys, you will see the light
Is the metaverse just a trending topic, or is it going to shape the future of social media marketing? Here’s everything you need to know.
If you have to ask what, exactly, the metaverse is — don’t feel bad.
The metaverse is hardly a brand-new concept, but the speed with which it recently began making headlines is impressive. And the meaning of “metaverse” seems to expand daily, as more and more recognizable brands and businesses begin to incorporate it into their long-term plans.
While everyone from celebrities to global brands like Nike have gotten involved, Facebook is responsible for setting the metaverse buzz in motion. The company, a pioneer in social media (in a sense the earliest version of the metaverse itself) recently went through a major rebrand. Facebook is now Meta, and the company has plans to make significant moves in the metaverse world in the years to come.
This all begs the question: what even is the metaverse? The answer is at once a little bit complicated… and something you already know without even realizing it. It’s social media, the internet, video games, and online shopping all rolled into one.
Keep reading to learn more about the metaverse and find out if you should get in on the craze.
Download the complete Digital 2023 report—which includes online behavior data from 220 countries—to learn where to focus your social marketing efforts and how to better target your audience.What is the metaverse?
The metaverse is a virtual world in which users, businesses, and digital platforms can exist and interact. It includes everything from virtual social and gaming platforms (e.g. Roblox) to NFTs, a.k.a. non-fungible tokens (more on those later).
Fancy an NFT with your Happy Meal? 🍟
McDonald’s is making its way into the metaverse by registering for 10 trademarks in the virtual space 🤯
Yes, really. @anulee95 reports ✍️
— Metro (@MetroUK) February 10, 2023
It might seem like a new concept, but the idea of a multi-platform digital world has existed for years. We’ve seen it take form in everything from video games to social media. From World of Warcraft and Runescape to MySpace, the early versions of the metaverse have been a part of our world for quite a while. The 2023s metaverse simply builds on these ideas and takes them to the next level.
In October of 2023, Mark Zuckerberg announced that social media titan Facebook would be rebranding to Meta.
— Meta (@Meta) October 28, 2023
To be clear, Facebook (the social platform) has remained Facebook. It’s the parent company (under which Facebook, WhatsApp, and Instagram, among others, are operated) changed its name to Meta.
The reason? It’s simple. According to Zuckerberg, “We’re basically moving from being Facebook first as a company to being metaverse first.”Is the metaverse the future of social media?
With all of the buzz surrounding recent metaverse developments and investments, you might be wondering if — and how — the concept will shape the future of social media (and social media marketing).
2023 saw a great deal of money and resources poured into the metaverse. With platforms like Meta and businesses like Nike (who recently partnered with sneaker-centric metaverse giant RTFKT Studios) investing massive amounts of money and resources into the metaverse, there are clearly people and businesses out there who do think it’s the future of social media.
But the answer is still a bit up in the air. This version of the metaverse is very young. While 2023 may have been a breakout year for it, it’s actually the next few years that will determine its staying power.What can you do in the metaverse?
With the high-level definitions out of the way, let’s take a look at some specific actions you can already perform in the metaverse.1. Network
It seems that Meta’s metaverse is going to be a social platform first and foremost. After all, it wouldn’t be much of a virtual “reality” if users didn’t get the chance to interact in some way or another.
Sure, this applies to crypto exchanges and NFT purchases too, but it also involves socializing in a more classic sense.
A great example of this is Roblox, a digital gaming platform. In 2023, over half of kids under the age of 16 in the United States played it. Roblox is a platform through which users can play through a library of video games – all of which are created by Roblox users. There are currently over 20 million games in its library, many of which can generate revenue for the designers.
Users on Roblox can socialize through gameplay as well as an avatar-based platform similar to the early social media phenomenon Habbo Hotel. What it’s ultimately provided is a network through which aspiring game designers can test their skills, meet other people looking to work in the field, and… party:
— Roblox Corp (@InsideRoblox) February 4, 2023
Roblox is just one example of networking in the metaverse. Social media has long served as a way for professionals to meet peers and clients alike. The metaverse is a natural extension of that, and it often provides new and exciting ways to do it.2. Invest and do business
Unless you’ve been living under a rock for the last year, you’ve probably heard the terms “NFT” and “cryptocurrency.” Both are important building blocks in the metaverse and great ways for users and businesses to invest in the platform.
Cryptocurrency is a term encompassing a number of digital currency platforms. The most famous of these are Bitcoin and Ethereum. Cryptocurrency is an unregulated digital currency run through a blockchain system. Its value is in a state of somewhat constant flux but longtime platforms (especially the aforementioned ones) have skyrocketed in value since their inception.
One of the big draws with cryptocurrency is the fact that it is not nationalized. As such, its value is the same in America as it is in Japan, Brazil, and any other nation. The metaverse is a global platform. As such, cryptocurrency is the preferred form of currency for many of its users. Investing in it now looks like it will pay off in the long run as its value continues to increase.
Speaking of investing, NFTs have become a cornerstone of the metaverse. The term stands for non-fungible token. This basically means that an NFT is a unique digital signature used as a sort of deed of ownership on digital goods. An NFT can be a piece of art, a photo, a song, or even a piece of digital real estate.
— ParisHilton (@ParisHilton) February 8, 2023
An NFT authenticates the ownership of whatever it’s attached to and certifies its value (which is unique to the item, hence the “non-fungible” part). It basically allows you to purchase the bricks that make up the world-wide web.
Right now, NFTs are a great investment. Like cryptocurrency, the overall value of NFTs is growing significantly. Some have already sold for millions of dollars. Others, like the famous “Bored Ape” series, have been purchased and shown off by notable celebrities including Justin Bieber (who’s actually built up quite the NFT portfolio recently) and Paris Hilton.
If you’re looking to get into the metaverse for the sake of investing, NFTs are a good place to start. The value of most NFTs right now is likely to keep going up as they grow in popularity.
It’s also a great time to mint some of your own. Almost any piece of digital media can be turned into an NFT. If you or the business you work with has a catalog of music, photography, or art, your potential NFT portfolio may already be bigger than you realize.3. Shop
These days you can use cryptocurrency to buy just about anything in real life. Heck, New York mayor Eric Adams even accepted his first paycheck in Bitcoin and Ethereum. In that sense, the shopping possibilities of that corner of the metaverse are endless.
At the same time, there’s a form of shopping that relates far more directly to the metaverse. Whether you’re building up your inventory of NFTs or building out your avatar’s world on a platform like Roblox, there’s plenty of shopping to do in this new virtual space.
Earlier we talked about “digital real estate.” It’s exactly what it sounds like – pieces of virtual land in online worlds like the one Roblox has built out. Digital real estate is just the first step in building an identity in the metaverse. Platforms like this are going to be big as the space develops. Meta’s plans currently include an endeavor called Horizon Worlds that has been described as “Minecraft meets Roblox.”
— Meta Horizon (@MetaHorizon) December 9, 2023
Users in spaces like these can shop for all kinds of upgrades for their avatar, from new outfits to sneakers to new ways to style their digital real estate. It’s a way to create an identity for yourself in the world of the metaverse the same way you would in a video game.
If you’re more into the metaverse for the gaming aspects platforms like Roblox provide, there’s still plenty of shopping to do. From buying games to buying upgrades on your library, it’s already a huge part of life in the metaverse.
— XRCentral (@XRCentral) February 3, 2023
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iPhone 12 Preorders: Why you should wait
Today the iPhone 12 and iPhone 12 Pro go on sale (on pre-order) with a release date of October 23, 2023. There are plenty of good reasons why you might want to purchase an iPhone 12 or 12 Pro today – maybe you’ve lost or broken your phone, maybe you’ve been saving up cash for a while, maybe your parents are ready to buy you your own first phone. But take a moment, right now, and ask yourself: Do I know the difference between an iPhone 12 and an iPhone 11, Xr, or SE (2nd Generation) device? Might it be better to buy something slightly less expensive?
For the vast majority of users, the differences between iPhones will boil down to factors like price, display size, and color. Apple’s presentation this year wasn’t exactly like it’s been in the past – this year they didn’t so much attempt to sell potential consumers on the various features in their phones, but on their phones being part of a generational divide.
SEE TOO: 5G in the USA made simple: Sub-6 vs mmWave
The new iPhone 12 collection looks different from past iPhone devices due to flat sides, new color tones, and a slightly modified display shape. If you’re using an iPhone that was purchased brand new one or two years ago, chances are this new iPhone isn’t going to deliver an altogether different experience for you.
This is part of the draw of sticking with a single operating system, living in a single ecosystem of devices. When you keep purchasing an iPhone every few years, you can expect a consistent bit of value – and a relatively painless transition from one phone to the next.
With iPhone 12, Apple made a decision that didn’t feel particularly matched with the attitude the company’s had with new technologies over the past decade. The simplest example of this is the iPhone 4 and 4G LTE. The iPhone 4 was released first with 3G because 4G LTE wasn’t built out and available at a level Apple was comfortable claiming would be a good user experience for the majority of new iPhone users.
Now, with 5G, there’s a similar situation going on with 5G, but Apple’s taken the other route. They’ve decided to release the iPhone 12 (all versions of which have 5G with sub-6 and mmWave 5G coverage), before 5G* is available to the majority of users across the United States.
ALSO NOTE: The iPhone 12 range doesn’t have a sweet spot
*When I say 5G, here, I mean 5G that’s considerably different from what was available with 4G LTE. Companies like T-Mobile USA have a WHOLE BUNCH of 5G coverage across the United States already, but they’re delivering sub-6 5G, not mmWave.
You might also want to consider delaying your purchase of any new iPhone for now since you’ll not be able to get a hands-on experience for quite some time to come. Even if you do live near a store location that normally has display units for testing, many stores (take the department store Target, for example), are continuing to keep demo phones locked up, thanks to COVID-19.
TO BE CLEAR: Since we’ve spoken with potential consumers about this for other, similar phones recently : There’s absolutely no reason to be afraid of any of the new technology present in the iPhone 12 (or 12 mini, Pro, or Pro Max). Nothing in the iPhone 12 is any more harmful or potentially harmful to you or anyone you know than any previous smartphone released by Apple or any other manufacturer.
I only mean to inform you to take consideration of factors like the lack of 5G connectivity in your area and a relative lack of hands-on support from 3rd-party vendors at this unfortunate time of global pandemic. Barring those bits, there’s little reason why someone who’s been waiting with money burning a hole in their pocket for this new wave of iPhone devices wouldn’t want to go ahead and take the plunge.
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