Trending February 2024 # Why Consistent Customer Service Matters And How To Achieve It # Suggested March 2024 # Top 2 Popular

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Good service once earns one happy customer. Consistently good service builds a satisfied, loyal customer base.

Unfortunately, unless you’re a sole proprietor doing everything in your business, you can’t control how your customer service teams work at every moment. How do you make sure customers get a consistent, positive experience every time they interact with you?

Customer service needs to be at the heart of your business. It’s not something that’s limited only to the customer service team. Your company culture and the heart of everything you do need to revolve around serving your customers as well as possible.

This blog post explores 2 case studies – which highlight the dos and don’ts of customer service in 2023. But first, how can you lay the groundwork that makes it simple and rewarding for your employees to provide good service every time?

Building strong customer relationships

Before you can develop a framework for how you provide service, you need to understand what makes service good in the first place. What makes one customer walk away satisfied while another goes on to write a bad review about you?

The elements of good customer service are as follows:

Focusing on customer value

Making the experience hassle-free

Meeting or exceeding customer expectations

Download our Individual Member Resource – Customer persona guide and template

Access the Customer persona guide and template

Customer value

At the heart of good customer service is a strong focus on the value you’re providing the person you’re serving. This is the first element you need to embed into your customer service team and other business teams. Your business exists to give your customers what they need and to help them gain value from it. If they’re not getting value from you, they won’t return to or recommend you.

Customer service revolves around value provision because this team has the unique responsibility of helping people make use of what they have. Often, customers initiate contact with your employees only when they have questions, concerns, or problems that they can’t sort out on their own. In order to foster a strong relationship with every customer, you need to build your team that always operates with customer value in mind.

From the first interaction to aftersales service, customers should always be receiving service that’s valuable in that time and that specific situation. If they’re asking about how a product you offer would fit into their need, value to them is giving them honest feedback from a place of product knowledge. If they have a problem, value to that customer is a knowledgeable employee walking them through the steps to solve their problem and continue using the product to the fullest.

Although the specific value you provide at a certain moment will vary, everyone interacting with customers should understand the basics of how to identify the value they need and provide it.

Hassle-free experience

Valuable service means little when the method of receiving service is inconvenient for the customer. If, for example, a customer must wait on hold for 30 minutes just to speak with a customer service agent on the phone, they’ll be far less satisfied with the experience even if they get the resolution they were seeking.

Customers that are passed around to multiple different people, who have to wait a long time for service, or who have to contact your company multiple times for an answer are less satisfied. Do whatever you can in your power to make it as simple as possible for customers to get in touch and reach a resolution.

Some of this is related to the knowledge and understanding of the employees providing service. If your company keeps information segregated by departments, it will naturally take longer for a customer to reach a resolution if they bring their issue to the wrong person. All employees should have a base level of product or service knowledge, with continuous learning.

Technology has made it simpler to reduce hassle today. For phone service, you can create a single queue system that updates people on their position in the queue. Or, even better is to give customers an option to hang up and get placed in a call-back queue, relieving them of the burden of sitting on the phone waiting. Properly utilized CRM systems also make it easier to access specific customer information to get up to speed when someone brings up an issue.

Meeting or exceeding expectations

Every time someone contacts you, your team needs to provide over and above what they expect. The bare minimum should be a satisfactory experience where all the customer’s needs are met. A gold standard for your team would be to exceed customer expectations by providing them better service than they expected to receive.

This means different things for different companies and industries. Your job is to identify the expectations of the customer and then do your best to fulfill them.

Case study: Amazon customer service

Amazon is one of the few companies in the world that’s known specifically for their excellent customer service. They’ve managed to achieve this by being what they refer to as “customer-obsessed”. From the top-down, the whole company operates with a customer-centric mentality.

If you contact Amazon customer service, you can expect to get excellent service. There are far more compliments than complaints. Many times, the company goes beyond expectations to replace, refund, or otherwise compensate customers when mistakes occur, even if it’s not the company’s fault.

Amazon has only managed to achieve this level of consistently excellent service because they place a high value on providing incredible service. Because of their core belief in customer value, they have built a whole company culture around the idea that their customers deserve the best in everything, including customer service. The result? An army of loyal Amazon customers who order again and again.

Case study: Comcast customer service

On the opposite end of the spectrum sits Comcast. This company regularly makes it into lists of the worst companies for customer service in the US, usually topping it. Year after year they’ve failed to improve their service, continually providing a dissatisfactory experience. There are a number of complaints made about Comcast customer service itself, rather than the telecom services provided.

After pledging $300million to improve its customer service, the company has seen some improvements. While it’s no longer featured on the lists of worst companies in the US, there’s a lot more room for improvement if they want long-term, loyal customers.

Building consistency

How do you build a system that makes sure your business is more like Amazon and less like Comcast? Good customer service and consistency are teachable. Develop a system that makes it simple for employees to provide good service and easy to monitor how well service is being done.

You will build consistency by developing a customer service system that makes it excessively simple for your employees to provide excellent service. This can be accomplished with a few essential steps.

1. Identifying central needs

How can your employees meet the needs of customers if they don’t know what your customers need? You can’t predict what every customer needs before they reach out, but you can understand generally what they expect and prepare your employees for all those situations ahead of time.

Surveys and rating systems are useful in tracking this or learning about customer expectations. By asking people who contact you online or over the phone what their purpose or general need is, you can get an idea over time about what people tend to contact you for.

It takes time to dig up customer needs. Sometimes the obvious answers are not the right answers. Even the customers themselves don’t always know the exact need they have when they make contact. But, when you take the time to study customer needs, you’ll be able to uncover the real motives that drove the person to reach out and seek help from your company.

This is a job that can be outsourced to a professional third-party consultancy if you’re looking for unbiased results or if you don’t have the resources to dedicate to it yourself.

2. Setting up a process

After you’ve determined the central needs of your customers, you need to create a customer service process that helps them sort out their needs as efficiently as possible. From the customer’s perspective, inefficient customer service is poor service, no matter how much money or time it saves your budget.

Your process should be multi-faceted, encompassing all the different methods of service, including:

Phone service

Email service

Live chat

Front-line service

Point of sale service

Personal contact service

However you interact with customers and provide service, the best practices for doing so should be included in your process. No one should fall through the gaps because of poor planning.

In your process, you should lay out the steps that an employee needs to follow to provide the customer service experience you’re trying to give. This will likely look different for each company, as your customer needs, company culture, and service vision will be unique.

Your process should be thorough, but teachable. You shouldn’t dictate everything your employees say or do with a script, but you need to establish guidelines that anyone can learn to follow. Whether that means a step by step method for addressing each customer or a loose guideline for interactions, the process should make it possible for customers to get a similar experience from any customer service agent.

3. Implementation

Once a process is established, it’s time to train your employees and get them up to speed on your new way of approaching customer service. Implementation should be a long, thoughtful process. No matter how good the process is, poor implementation can ruin your good intentions.

Each employee should be evaluated to uncover their strengths and weaknesses. Some employees may already be providing a high level of service while others may not be. You don’t want to accidentally reduce the quality of service from your strong employees; all you want is to re-direct them to make sure they’re following the expected guidelines.

Some employees are better at certain aspects of service than others. For example, while one may be very friendly and empathetic, another could be a great problem solver or salesperson. Nurture these strengths and help each employee apply them to your new process, sharing their skills with others whenever possible. Wherever they’re weaker at providing service, help to compensate with extra training and direction.

Training is surprisingly effective for customer service. The more your employees at all levels understand your company, your products/services, and the value they’re providing to a customer, the better they can serve that customer. By taking the time to train employees and give them the right tools to deliver quality service, you’re investing in better service standards and stronger long-term customer relationships.

4. Regular evaluation & re-training

Employees who are trained once are not done being trained forever. Re-training helps to keep employees in the loop as to what the priorities of the company are, any new updates to products/services offered, and how to properly approach customers in a service role. Simple refresher courses are useful for keeping every employee at a consistent level of service without overburdening them.

Additionally, studies show that within one hour, people tend to forget 50% of the information they were presented, and up to 90% within a week. Retraining is necessary to reinforce anything that may have been forgotten in previous training sessions.

The goal of re-training is to make it second-nature to provide great customer service. Each employee should be so familiar with the customer service process and the preferred experience that they do it naturally without having to reference the written guidelines.

To make sure your employees are reaching the standard you desire in the first place, you need to set up a system to help evaluate your staff. Evaluations can be done at regular intervals or consistently throughout the year. Evaluations should look at how an employee performs over a period of time to develop a realistic picture of their skill, rather than watching closely on a single day. Based on evaluations, re-training can be targeted to improve specific areas where an employee is lagging behind.

Consistent customer service

There is no cut-and-paste formula for developing consistency in your customer service. However, these strategies and pointers should help you to understand what you need to do and the path forward. The actual service you provide will be unique to you, but the steps to formulate and develop that service can be borrowed from other companies before you.

For consistency of service to last, you have to build up the right way. Whether you’re a small or large company, start at the beginning with understanding what good service looks like in your context and how your customers want to be served. As long as you’re addressing these core concerns in every interaction, you’ll be on the right track.

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Why Instagram Alt Text Matters (And How To Use It)

Learn how to add Instagram alt text to your posts, plus best practices to keep your content accessible and searchable.

Are you using Instagram alt text? If not, you should be.

Alt text, or “alternative text” on Instagram, is an important tool for increasing accessibility and improving user experience. And it’s especially important when it comes to reaching new audiences. It’s also important for Instagram’s own algorithm, which uses alt text to understand what a post is about.

In this article, we’ll explain why Instagram alt text matters, how you can use it effectively, and what you need to know to get started.

Bonus: Download a free checklist that reveals the exact steps a fitness influencer used to grow from 0 to 600,000+ followers on Instagram with no budget and no expensive gear.

What is Instagram alt text?

Instagram alt text is a short description used to explain the content of an Instagram post. This could be a photo, video, carousel post, or Instagram Story. It’s often referred to as “alternative text.” It’s displayed when an image is slow or fails to load, or is read by screen readers.

Although Instagram creates automatic alt text for posts, the generated text is not always reflective of the image. That’s why it’s important to add your own Instagram alt text.

Why is Instagram alt text important?

Instagram alt text is important because it improves accessibility on the platform.

Instagram users with visual impairments or other disabilities may use screen readers that read aloud text descriptions of on-screen images. Providing alt text for Instagram posts ensures that your content is accessible to these users and also makes sure that their experience isn’t compromised.

According to the WHO, there are 1 billion people worldwide who have moderate to severe visual impairments. So, it’s safe to assume people in your audience benefit from Instagram alt text.

Aside from boosting accessibility, adding Instagram alt text can also help improve the performance of your Instagram posts through SEO.

Instagram’s algorithm takes into account the words you use in your posts when deciding which ones to show in people’s feeds. Including keywords related to your post in a descriptive Instagram alt text can help Instagram’s algorithm recognize your post as relevant. Then, your post will likely be served to more relevant users.

Learn more about Instagram SEO here.

How to add alt text to your Instagram posts

If you want to add Instagram alt text to your posts, either new or old, follow these steps.

How to add Instagram alt text to new posts

To add Instagram alt text to new Instagram posts, start by launching the Instagram app on your phone. Follow your usual process for selecting and editing your photo, but pause before you publish.

On the next page, tap Write Alt Text.

You’ll now be able to write your Instagram alt text.

If you’re uploading your image on a desktop, simply move through the post-creation process, and choose Accessibility on the last screen.

How to add Instagram alt text to existing posts

To do this, find the Instagram post and tap the three dots in the top-right corner of your screen.

Select Edit from the pop-up menu.

At the bottom of your Instagram post, there’ll be an Edit Alt Text link.

If you’re using a desktop computer, follow the same steps, but choose Accessibility on the final screen.

How to write great alt text for Instagram

If you’re new to writing Instagram alt text, or just want to make sure you’re doing it right, here are the best practices to follow. We’ll also include some alt text on Instagram examples to help you get started.

Be clear but descriptive

The purpose of Instagram alt text is to accurately describe the image you are posting. Make sure that the alt text you write provides enough detail to help the user understand what’s in your Instagram post.

For example, alt text that simply says “a photo of a dog” doesn’t give much information. It’s better to provide more detail, such as “black labrador guide dog with orange harness sitting in front of orange tree in fall.”

Similarly, this image could read “women on surfboard.” But, a more accurate description would be “woman in orange bathing suit crouches down on surfboard as she rides a wave.”

Remember, Instagram alt text is primarily used for accessibility. Think about how someone who can’t see the image would experience it, and use that as a guide when writing your own alt text. Add detail about any important features or context in the photo to provide an accurate description of the image.

Be concise

The best alt text for Instagram accurately describes the image you’re posting, without being too long or cluttered.

Instagram allows for up to 100 characters of alt text. And some screen readers also cut off the content at 125 characters. So make sure your text is concise, as well as descriptive.

For example, when writing alt text for illustrations or art, it’s tempting to include a lot of detail. But, try to break down the most important elements into shorter phrases and words. That way Instagram users can still get the gist of what’s in the image if they are using a screen reader.

In this image, in-concise alt text would read “illustration of earth deity casting spells with crystal ball while orange and black butterflies fly around it. on its head is a tv with a wolf’s face and a dessert in the background.” While this alt text is descriptive, it is too long and bulky. It also makes assumptions about the art, which could cause confusion for the viewer.

A better version would include only the most necessary elements to accurately capture the essence of the image such as “Earth deity with crystal ball and TV on head showing wolf face.”

If you do feel you need more room to describe the image, consider adding a photo ID in the caption. More on this below.

Keep your alt text relevant

This one should be obvious, but unfortunately, Instagram alt text is often filled with random hashtags or irrelevant jokes. Relevance matters here and writing an irrelevant Instagram alt text can be quite confusing for the platform and could eventually backfire on you.

Be sure to write Instagram alt text that is authentic and relevant to the image or video being shown. For example, this is an image of a pug with a basketball. It is not NBA legend Stephen Curry.

Accurate Instagram alt text here could read: “fawn colored pug holding orange basketball with one paw”.

Use photo IDs

Some Instagram users choose to use photo IDs, as well as Instagram alt text, to offer a more complete description of their posts.

Instagram photo IDs are shorter descriptions placed at the end of Instagram captions. They provide an additional layer of information for screen-reading programs to identify an Instagram post.

Note: Instagram alt text and Instagram photo IDs are two separate forms of alternative text. They should be used in conjunction with each other as much as possible.

The benefit of Instagram photo IDs is that you have more room to include additional details that Instagram alt text cannot accommodate.

Feel free to get creative here. Instagram photo IDs can include:

Additional context to the Instagram post

Descriptive details of the image

A more creative story-telling approach (optional)

If you’re using a carousel, be sure to provide an ID for each individual post.

Note: Image IDs and alt text should be distinct. Do not copy and paste the same text for both.

Describe text in images

If your Instagram post includes text as part of an image, be sure to include it in your Instagram alt text. Words in an image cannot be read by screen readers and other assistive technologies, so it needs to be included in an alternative way.

Alt text for this image could read: “tweet showing @hootsuite account asking “Am I testing new Instagram features or are they testing me?”

Avoid filler words

The best alt text for Instagram posts will provide useful information without being too wordy.

If a description is too long, uses difficult vocabulary, or has irrelevant information, it will be hard to follow for screen readers. Search engines will also have trouble determining what it is about.

Similarly, avoid phrases like “picture of”, “video of”, or “photo of” and instead focus on describing the scene. Users already know Instagram is a visual platform, so there’s no need to reiterate.

For example, alt text like”photo of mountains at sunset” for this picture doesn’t offer valuable context. “Snow-topped craggy mountains splashed with orange light at sunset” is better.

Your audience likely knows that your Instagram post is either a photo or a video. So don’t waste their time with filler words that don’t describe the content itself.

Include keywords (sparingly)

Keywords can be an effective way to boost your Instagram SEO, but excessive use of keywords can be detrimental. Instagram alt text like “Instagram mountains photo Instagram sunset picture Instagram” is not only disjointed and impractical, but it’s also a sign of keyword stuffing.

Instead, use keywords only when they fit naturally into your alt text. For example, beauty blogger @haircarewithsmoya focuses on posts about hair care, fashion, and beauty. While those keywords might not fit into every post she makes, there may be creative ways to include them, even if partially.

In this post, alt text could read: “somya sits on white carved char in the sunset, her healthy long hair flows behind her.”

In this post, the alt text might read: “somya strikes a fashion pose in a long leopard print dress.”

Don’t be repetitive

Finally, be sure to avoid repeating information that is already explicitly stated in the Instagram post. Captions are always read aloud by screen readers, so there isn’t any benefit to including the same phrasing in your alt text.

For example, if the Instagram post includes a caption describing what is pictured, there’s no need to use that description verbatim as alt text. Instead, try to be creative and come up with an alternate description of what is being shown in the image or video.

Frequently asked questions about Instagram alt text What is alt text on Instagram?

Instagram alt text is the written description of an Instagram post’s images or videos. It helps screen readers and search engines identify the content of your Instagram posts. It is also known as alternative text. By adding Instagram alt text, Instagram users can make their content more accessible and searchable.

How to see alt text on Instagram? Can you add alt text to an Instagram story?

No, there is currently no way to add Instagram alt text to Instagram stories. You can, however, make Instagram content more accessible by adding captions to your stories. Or, try adding transcripts for longer videos. Turn on Instagram captions using the Captions sticker function, or use apps like Cliptomatic and Caption This.

How does alt text work on Instagram?

Alt text on Instagram is an accessibility feature that makes Instagram content accessible to those who are visually impaired. Instagram alt text is added to each post and describes the content in a way that can be read out loud by a screen reader.

How to use alt text on Instagram?

You can add alt text to Instagram posts through the Instagram app:

Open up Instagram and select your post from either Instagram Feed or Instagram Story.

Select the Edit option at the top of your screen and then select Alt Text. Here you can enter a description of your Instagram content that will be read out loud by a screen reader.

You can also add alt text to new Instagram posts by selecting the Advanced Settings option when you create a new Instagram post.

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Financial Independence : How To Achieve It?

I have tried to do my best to keep the lectures short and give you complete knowledge about Financial Independence. Financial Independence is a dream of everyone, if we want to live happily then it is a must. We can’t even think to live a life king/queen size if we don’t have passive sources of income or Financial Independence. We are providing business opportunities to you, only if you want to join. These will lead your path towards Financial Freedom. If you want to be Free then First, you have to be busy.

Are you ready to be busy for some time? Work with our community and I can assure you that this will be a great step in your life. Often girls are suppressed in every field, so if you are a girl then you are most welcome. We are working in the field of women empowerment also. We see most of the girls are married without their consent and with whom they don’t love, they are pressurized to eat what their family say, to wear what their parents prefer, to go and study where their parents want. In some cases, parents are also not responsible for this because they are worried about the future of their daughter and also afraid of the crimes happening all around the world against women. So, we will provide work from home opportunity, if you want to join our businesses. It only depends on you what you want in your life.

I saw that some of us waste our money for becoming rich in a day or night, so I dedicate this course to the persons who don’t want to be rich in a day or night but some day. If you want to be rich in a day or night then, this course is definitely not for you. 

But if you are planning to gain Financial Freedom as soon as possible then I am always with you. You can’t get Financial Freedom in a day, but you will gain someday. 

“Poverty is the worst form of violence-Mahatma Gandhi”. If you want to be wealthy then you are welcomed in our community but you should have patience, hard work, trust, and action taker(mandatory skills).

You should never expect anything in return for free. If you’re getting something for free, then this will have no value in your life. So, try to pay for what you get. That is why I am keeping the price of this course as minimum as I can so that you can buy and pay the minimum amount.


This course will lead you to the basics of financial education, a part of education which is not taught in the schools.

In this course you will get to know about how you can achieve financial independence with some basic stuffs.

In this course, I have tried to make a clear understanding about money generating. This will teach you how the money is generated in the market.

There are only one method of money generating which is hidden in every platform but we think that there are several methods. There can be several platforms of money making but the method is always same.


You should have patience.

You should be an action taker.

Able to follow the concepts.

No skills required to be wealthy but hard work, patience, risk taking abilities should be within you.

Ability to carefully listen and execute the tasks with full potential

Case Study: Tackling Customer Service

A few years ago, good customer service meant someone to answer the phone 40 hours a week. And as long as you replied to messages or faxes within 48 hours, nobody got too upset.

Those days are gone. That’s why small and mid-sized firms are looking at Customer Relationship Management (CRM) software as a way to improve responsiveness and increase sales.

“If customer support isn’t handled properly, repeat and referral business dry up, which can mean death to any business,” said Steven A. Brown, director of global support for Financial Technology International (FTI) of New York City, a provider of financial enterprise software with 17 of the top 20 global financial service institutions as long-term clients. “CRM is essential today because service is no longer an afterthought, but is actually a key part of product positioning and the customer lifecycle.”

Not all CRM packages are the same, however. Some business executives are attracted to the high-end process management and analytic options offered by the leading CRM vendors. Unfortunately, such suites can come with a hefty price tag (up to $10 million with ongoing programming and consulting services) or long deployment times (sometimes a year or more to install).

“A CRM implementation is often a perilous journey,” said Gerhard Waterkamp, an executive consultant at IBM’s Siebel Practice. “Studies show that about 55% of CRM projects can be regarded as failures because the projects did not achieve the desired return on investment (ROI).”

At the other end of the CRM spectrum, generalized hosting services such as chúng tôi offer ease of deployment and maintenance, but may lack the customization that some require. Sales quote integration, customer support workflow and asset tracking, as well as marketing campaign analysis and reporting are sometimes missing, for example.

Similarly, stand-alone contact management systems such as ACT or Goldmine, while fine for their purpose, aren’t typically flexible or robust enough for deal-based businesses, which may design, manufacture, and support products themselves.

What the market has been missing is an integrated CRM that is flexible enough for big business processes, yet affordable by small and mid-sized companies and perhaps most importantly, rapidly deployable. One attempt to fill that gap is TechExcel CRM by Lafayette, CA-based TechExcel.

Searching for CRM

Unsatisfied with its previous customer support tracking system, FTI needed to streamline internal business processes and offer clients an increased ability to service themselves. The company reassessed its support requirements and embarked upon a two-pronged strategy to attain its objectives: streamlining of internal business processes and the adoption of CRM techniques.

FTI laid out the requirements for it CRM system: it had to keep installation simple without expensive, high maintenance customization; and it must offer real-time data for offices and clients. Furthermore, the data had to be reliably centralized, not scattered throughout the organization in multiple formats from different sources.

Brown selected TechExcel CRM to manage customer service, as well as every phase of product lifecycle from acquisition through customer purchase, field service, and returns. FTI went live with the application within a month and the company is pleased with the results.

“Everyone, including clients, can access key info on a real time basis,” said Brown. “Call up an incident number and all the relevant information is there, centrally located, with no missing data or communication.”

Support staff can now bring up client account information and resolve issues at the time of the call, instead of having to return calls after research is done. All email related to support tickets with attachments, for example, and all communication to and from clients is immediately to hand. Further, an expanded knowledge base also allows clients to self-service many issues.

The new CRM system also helped FTI to maintain a more structured customer database. Support staff, for example, knows immediately which software version a customer is running, so they can better manage the customer’s production environment. When a customer service agreement is expiring, FTI staff is notified so they can take action with regard to contract renewal.

As a result of keeping support staff, management, and customers informed, the system acts as watchdog to ensure that everything works as it should. The system standardizes the support process at each level of the organization and streamlines the process to minimize turnaround time.

Finding the Right Balance

When it comes to the selection of CRM, many variables come into play such as organizational size, complexity and costs. A small organization or one with relatively simple processes will probably do fine with a contact management system. A large company with complex processes, on the other hand, may well need Siebel, PeopleSoft or another higher-end system.

With the enormous expense involved, however, there is clearly a middle ground in the CRM arena. In the mid-market, or in small companies that utilize involved processes, technology selection should take into account ease of use more so than width of functionality. A limited, but simple tool is probably going to have higher ROI than a leading edge application that takes months to master.

“Companies need to ensure they are investing their dollars wisely,” said Rod Johnson, service director, customer management strategies practice of Boston-based AMR Research. “To avoid overbuying and mismatched vendor selection, determine your organizations best fit by focusing on usability over functionality.”

How To Use A Knowledge Management System To Improve Customer Service

A knowledge management system (KM) could be defined as any system that identifies, organizes, stores, and disseminates information within an organization to make it easily accessible and usable. Whether a single, purpose-designed tool or a collection of integrated systems, a knowledge management system can provide value to an organization in a wide variety of ways.

One common business use is to improve customer service. In this context, a knowledge management system makes it easy to provide relevant and personalized information to customers and the staff who support them. This article looks at specific ways a business can use knowledge management systems to improve their customer service.

A knowledge management system can help a business break down information silos that prevent different parts of the organization from having access to relevant information or being able to see more holistic views of customers and their interactions.

For example, information in the customer database is not available to the analytics system, or management collects sales data that is not made available to front line workers that spend their days contacting customers.

A knowledge management system implemented in a call center or customer service setting can eliminate these information silos using the following best practices:

Consolidate knowledge repositories. Implementing systems that make it possible to unify knowledge repositories and databases will help keep all relevant information in a single system accessible by all.

Adopt federated search. Consolidating data and providing federated search tools make it possible for front-line staff to search all data sources based on one query.

Design systems from the point of service backwards. A customer-first approach will help ensure all customer data is available at each stage of their interaction with the company.

The easier it is for staff to find customer information, the easier it will be for them to provide high quality call responses and overall customer service.

Call centers can no longer rely on a phone line for customer service. In this multi-channel world, customers looking for support expect online knowledge bases, social media access, chat tools, and more. This can pose challenges for organizations looking to provide consistent information that is optimized for viewing across all channels.

Businesses looking to implement knowledge management across multiple channels should:

Deliver consistent multi-channel data. Users don’t want to have to repeat themselves by reentering data or explaining their issue multiple times at each stage of their interaction with customer service.

Optimize content so it is viewable on any channel. Information might look different on a smartphone than on a web browser, and graphics-intensive sites might provide lousy user experience for low-bandwidth customers.

Integrate all channels. Customer service agents should be able to seamlessly move among the different channels to provide a more seamless, unified customer response.

Some people prefer to call, some want to email, others would rather chat or post on social media. A knowledge management system can make it easier to accommodate all customers, regardless of their preference.

Customer service often depends upon a rapid, user-friendly response. Knowledge management systems can facilitate this by making data available rapidly, on a single screen if possible, with drill-down features that make further information available when necessary.

Businesses looking to speed up customer response with knowledge management should:

Design systems to answer queries fast. Impatient customers won’t be forgiving of underpowered hardware or glitchy software.

Provide a single dashboard or screen. Identify the key information to help serve customers quickly and summarize key customer data on a single, easy-to-read dashboard for customer service representatives.

Include comprehensive drill-down features. When a representative needs more information about a customer or transaction, they should be able to get to it from the main screen without going into another system or location.

Prevent unnecessary delays. Any additional steps or unnecessary information can result in customer frustration, dropped calls, and customer churn.

Callers expect quick answers based on the correct data. Doing everything possible to provide them with those answers is essential.

Online knowledge bases may be giving way to artificial intelligence (AI) and chatbots in some cases, but they are not going away—and many of them are poorly designed or outdated. A knowledge management system can be used to help overhaul a business’s online knowledge base with the following steps:

Enhance online search. Making it easy for users to find information quickly, without wading through endless documentation, will improve user experience and customer satisfaction.

Devise good systems of taxonomy. Identify the information customers want and how they search for it, and then make it easy for those keywords and search terms to provide relevant results.

Customers are comfortable and familiar with online searches, and delivering bite-sized answers in an easy format can help improve their experience.

When designing or implementing a knowledge management system for the specific use of customer service, there are a few things to consider that will help ensure a better result.

Organizations often focus their knowledge management efforts on the customer, but it must be a resource employees can use to better serve customers. When designing the system, incorporate training modules, use the knowledge base as a training aid during calls, and make it easy for representatives to find the data they need.

Without well-trained agents, any knowledge management system will flounder. Ensure the system serves both customers and agents, especially those learning the trade. Knowledgeable agents provide the best service.

One of the flaws of software design is that programmers don’t always understand or take the time to discover the needs of system users. When designing or implementing a knowledge management system, make sure that the system meets the needs of those front-line workers who will use it. Gain their input, let them try out the system at various stages in the build, and find metrics that align with their duties.

Knowledge management, Customer Relationship Management (CRM), contact center and key sales or management systems should not be separate islands within the enterprise. Avoid systems that are difficult or costly to integrate in favor of platforms that can easily fit into existing infrastructure. A centralized knowledge hub should align fully and integrate well with all other key customer facing systems.

Some call centers use automated voice response systems to reduce call volume, but automation can also be used to deliver better customer service. Implementing response chat systems that provide easy call turnovers to customer representatives can prevent long wait times and boost caller satisfaction. Implement chat systems that provide useful answers rapidly, ensure the system knows when to refer the customer to an agent, and provide a call-back option within a specified time.

AI systems like ChatGPT can be introduced into customer service to forward the mission of enhancing overall customer experience. For example, Natural Language Processing (NLP) AI can help interpret user intent rather than expecting users to know the right keywords to get the answer they need. NLP even takes into account industry-specific terminology, different languages, and special content like product names. Self-learning search engines continuously learn from every interaction to deliver increasingly accurate and targeted results.

The modern customer is far different from those of even a decade ago. Knowledge management systems must be adjusted to cope with current needs by providing integrated, multi-channel systems that serve data in the format needed by agents and customers. Considering both customer and customer service representative needs when designing and implementing a system can help improve customer service and customer satisfaction while making staff more efficient and more effective.

How To Achieve Perfect Eyebrows?

Having well-groomed brows can improve your appearance as a whole and give you self-assurance. It takes time, experience, and the appropriate equipment to get the ideal brows. There are several ways and materials available to assist you attain your preferred look, whether you want a bold or natural appearance. In this post, we’ll offer pointers and suggestions for getting the ideal brows.

Tips For Achieving the Perfect Eyebrows

Here are some tips for perfect eyebrows −

Refrain from Over-Plucking

It’s crucial to refrain from over-plucking in order to have the ideal brows. Tweezers can be helpful for plucking off stray hairs, but they shouldn’t be used for shaping. The hairs that are out of position or too far from the brow line should only be plucked with tweezers held away from the eyebrow. Using tweezers carefully is vital since over-plucking is a common error.

Use Proper Eyebrow Product

To have the ideal brows, you must choose the proper eyebrow cosmetics. Choose goods based on the style of brows you want. Use a brow powder and an angled brush to define and fill in sparse areas. Go for a thin brow gel if you want to style and comb your hair. To find the ideal mixture for your needs, you can also experiment with other goods. Keep in mind that there is no right or wrong answer; instead, concentrate on what suits you.

Try Threading

The best technique for improving and defining your natural brow contour is threading. Threading is incredibly precise, in contrast to waxing, which is appropriate for larger skin areas. A twisted thread is used to delicately remove hairs from the follicle, including those that are too short or fine to be waxed, according to specialists. Moreover, threading applies pressure to the skin, allowing even the hairs underneath the surface to be removed. Even though threading takes ability, it’s recommended to see a professional before trying to do it yourself.

Use Eyebrow Stencil

Using an eyebrow stencil can be useful if you find it difficult to sculpt your eyebrows by hand. Whether applying powders, pencils, or gels to your brows, you can avoid going beyond of their natural boundaries by using an eyebrow stencil, which is a miniature template that you place on top of your brows. Even if you lack confidence in your freehand abilities, this technique can help you create a brow shape that is more consistent and exact.

Don’t Fill Eyebrow in Single Stroke Avoid overextending

It’s important to avoid overextending the tail of your brows because doing so might provide a droopy effect that makes you look depressed. Your eyebrows should end at a certain point in order to retain a raised and natural appearance. By placing a brow pencil diagonally at your nostril and aligning it with the side of your eye, you may determine where the tail of your brow should terminate. Your eyebrow should terminate there or can be extended to that point without seeming false, depending on where the pencil rests on your brow bone. With the aid of this method, you can obtain a raised, well-proportioned brow shape that enhances your facial characteristics.

Create Rational Arch

Overly pointed arches can give off the impression that you are bewildered, angry, or surprised. Start by positioning a brow pencil on your nostril and aligning it diagonally with the middle of your eye if you want to create a delicate arch. Any arch should naturally end here. Then, comb the hairs on your brows downward with a spoolie brush. Use your favourite brow product lightly to alter the curve of your brows, forming a modest peak where your natural arch resides. In order to ensure that your brow hairs fall naturally and that the arch is subtle and attractive, use the spoolie to fluff them back into position. To get the finest effects, keep your touch light and avoid overdoing it with your product.

Map Out with a Spoolie

Using a spoolie to blend out any harsh lines is key to achieving a natural-looking brow. It helps to soften the edges of the product and blend it seamlessly into your natural brow hairs. This technique also ensures that the product is evenly distributed throughout your brows, giving you a more polished and defined look without looking overdone or fake.

Fix a Shape for Your Eyebrows

Large, well-groomed brows are in, but unshaped brow hairs can look messy and unorganized. Start by determining the contour of your natural brows and tweezing any stray hairs that fall outside of that shape to obtain a more finished appearance without the help of a professional. Without overusing the tweezers, this will give your brows a more defined arch and a structured appearance.

Moisturize Highlight

A common method to improve the form and add dimension to your brows is to highlight the brow bone. To avoid going overboard, it’s crucial to use it carefully. It’s best to start with a matte highlighter that is somewhat lighter than your skin tone because it can add a gentle glow without standing out too much. Use a fine powder eyeshadow in its place if you can’t find the proper highlighter. A little goes a long way, so use sparingly and blend it thoroughly for a finish that looks natural.

Maintain Diet

It’s crucial to pay attention to your nutrition if you want to grow beautiful brows. Biotin and keratin are two nutrients necessary for healthy hair growth. When feasible, add foods high in biotin in your diet, like eggs, seafood, veggies, and avocados. Moreover, keratin production—which is crucial for the preservation and renewal of hair follicles—must be supported by a diet high in protein.


It takes a combination of methods and practices to get excellent brows. Understanding your natural brow form and working with it are crucial for attaining the appropriate shape, grooming, and precise filling in of the hairs.

Furthermore, eating a balanced diet full of minerals like keratin and biotin helps promote healthy hair development. Always start with a clean base by wiping away any product residue on the brow area and avoid over-grooming. Everyone can perfect the art of beautiful brows and give their whole appearance a distinguishing touch with a little bit of time and care.

With the appropriate methods and equipment, having the ideal brows is achievable. You can shape your brows to improve your overall appearance and boost your confidence by using the ideas and guidance in this article. As they say, practice makes perfect, so don’t be hesitant to try different things until you find the method that works best for your particular brow shape and preferences.

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