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Email marketing has become one of the most important parts of any business, especially as so many of our shopping transactions move online. But how do you know which email marketing platform is best for your individual business? Well, hopefully this will help you decide.

1. Mailchimp

With around 12 million active customers, Mailchimp is easily one of the most popular email marketing systems out there. Mailchimp offers numerous pricing plans and can handle campaigns for nearly any size of business. The company boasts their “award-winning support” and hefty list of features helps them stand out from the crowd.

Mailchimp Features

Mailchimp doesn’t just offer email designs, though. You can create landing pages, custom forms, and even webpages. While these can all help businesses grow and expand their reach, Mailchimp’s simplistic system can limit your design capabilities.

Mailchimp gives users the option to send emails to their entire subscription list or to just specific audience segments. You can also program delivery times based on time zones or other options. Additionally, you can generate a campaign link to share your email campaign on your website, or link social media accounts to share emails out through Facebook, Instagram, or Twitter.

Finally, Mailchimp offers app integration with close to 30 different applications as well as some automation features with certain plans.


Mailchimp offers a free for life version or several paid subscription options depending on your business needs. However, the paid subscriptions include more options for custom branding, better analytics, A/B testing, and other features.

Plan options include:

Free ($0): Limited to 2000 contacts and only includes basic features

Essentials (starting at $11/month): More options, plus 24/7 tech support

Standard (starting at $17/month): Offers time optimization and behavior targeting

Premium (starting at $299/month): Features for enterprise users

Additionally, each plan has a base price based on a set number of contacts. However, you can pay an additional fee per month if you have more contacts than what’s included in the plan.


Although Mailchimp offers many great features, it does come with its fair share of limitations as well. For starters, their system doesn’t allow for as much in terms of formatting customization as some of the other email marketing services out there. While the company has expanded its automation options, they are still somewhat limited and require you to purchase one of their more expensive plans. Furthermore, many customers say the brand’s list segmentation process is complicated to figure out.

Constant Contact is one of the fastest growing email marketing services out there. This is likely because it’s easy to use and very beginner-friendly compared to other options on the market.

Constant Contact Features

Like Mailchimp, Constant Contact uses a drag and drop block builder for email design. Constant Contact offers a wide variety of pre-built templates plus several pre-designed layout options that you can further customize. Within the email designer, you can add blocks for text, images, videos, polls, products, and more. However, if you don’t see options you want, you can also use custom coding to design your email campaign.

Depending on the plan you choose, Constant Contact offers helpful features beyond design. In fact, you can set up email automations, A/B testing, drip campaigns, and more. You can also use list segmentation to distribute the best content to the right people. You can even use built-in reports to view individual campaign performances or scope out recent trends in your marketing efforts.


Constant Contact offers a 60-day free trial, then after that you have two plan options to choose from:

Core plan (starting at $10/month)

Email Plus plan (starting at $45 per month)

Each plan increases by $20 per month for each additional allotment of contacts you add.


The largest limitation with Constant Contact comes down to cost. The company does not offer a free option beyond the 60-day free trial. With that being said, the company does offer a discount for non-profit organizations, which may be helpful to some users.

Constant Contact also lacks in some more sophisticated automations, and some of the automations (like abandoned cart) limit you to using specific other tools (like Shopify).

3. Hubspot

Hubspot is a leader in CRM (customer relationship management). The company offers software products that can help businesses with sales, marketing, and customer service, including email marketing campaigns. However, this review will solely look at the email marketing service.

Hubspot Features

Like many of the other options on this list, Hubspot uses a standard drag-and-drop email builder that works with a row-based block system. However, Hubspot’s free version limits you to only a few pre-set templates to choose from and very limited options in terms of what you can add into the email. In fact, you can really only add images, text, videos, dividers, and buttons. With that being said, the system is easy to use and makes building an email quite simple.

Hubspot allows users to view how the email will look on both desktop and mobile before sending it out. Plus, it offers A/B testing as well. Furthermore, users can set up email automations based on certain “yes/no” criteria, which is less limiting than some other email marketing platforms.

Outside of email, Hubspot also offers the ability to build custom landing pages, schedule social media posts, and even work on SEO. However, not all of these features are available for free. Hubspot also offers lot in terms of integration. However, it primarily focuses on integrating with its own CRM so you’ll use Hubspot as an entire solution.


Like Mailchimp, Hubspot does offer a free-for-life, basic version of their email marketing system. The free version limits you to 2000 emails per month, but does include many great features like list segmentation, reporting, and more.

If you need more than what’s included for free, Hubspot offers three paid tiers:

Starter: begins pricing at $50/month for 1000 contacts

Professional: beginning at $890/month for 2000 contacts

Enterprise: beginning at $3,200/month for 10000 contacts


Although Hubspot offers many great features, there is a slight learning curve for those wanting to use some of its more involved features. Furthermore, there’s a steep jump in pricing between their three subscription tiers, which makes it one of the most expensive email marketing platforms on this list in terms of bang for your buck.

4. ConvertKit

ConvertKit brands itself as “the creator marketing platform.” With a quick glance, it’s easy to see why. In most cases, ConvertKit isn’t like many of the other email marketing platforms on this list, but rather something entirely different.

ConvertKit Features

Unlike most of the other email marketing systems on this list, ConvertKit does not use a drag and drop builder. Instead, you get a text-based builder with limited formatting options. With that being said, you can add images, links, and some minor formatting features — but it’s nothing like what you get with the drag and drop systems.

Finally, ConvertKit does offer the ability to create landing pages and forms in addition to marketing emails. However, like the email builder, these tools also offer limited features and mainly work off of templates which simply allow you to edi the text and change out images.


ConvertKit does offer a free for life plan, plus two other paid subscription levels. While the free plan does include some features, sequencing and many of the other stand-out features of ConvertKit require you to buy into at least the lower-level subscription, which starts at just $9 per month.

Free plan: $0/month

Creator plan: starting at $9/month

Creator Pro plan: starting at $25/month


ConvertKit is great for someone who needs lots of options in terms of list segmentation and email automations. However, the brand falls behind most of the competition in two main areas: design and integration.

In terms of design, ConvertKit’s text only email builder can feel very limiting to anyone who has used an email marketing platform with a drag and drop system in the past. Furthermore, it limits what you can really do in terms of customization and branding.

When it comes to integration, ConvertKit doesn’t offer a lot of options. In fact, the company doesn’t do any eCommerce integration whatsoever besides Shopify. Additionally, ConvertKit only integrates with Squarespace and Teachable, which aren’t useful to most folks.

5. Emma

Emma is another cloud-based email marketing platform that works for marketing teams of any size. Users can work with Emma on nearly all devices, including smartphones and tablets, which is great for marketing agents who are constantly on the go. As the company claims, Emma can help you do your best work as an email marketing specialist.

Emma Features

Emma offers a straightforward, drag and drop email builder that many people find to be user friendly. The block system works with predefined rows, but Emma gives users the option to turn these off for greater customization. There are also hundreds of pre-designed templates available for users who want to save time and energy.

Furthermore, Emma offers an option to toggle between mobile and desktop views, which is a great feature for anyone who wants their content to look great on a smartphone screen. Within the editor, there are even mobile optimizations that will help you make sure your email campaign looks great no matter where your subscribers open their mail.

Additionally, Emma offers app integration with nearly 100 of the most common applications that businesses use, plus several great automation options for emails. Of course, this email marketing service also includes options for list segmentation, A/B testing, and dynamic content, much like many of the other options on this list.


Unfortunately, Emma doesn’t offer any sort of free plan or even a free trial (although you can request a demo through their customer service team). They do, however, offer a total of three pricing tiers: Pro, Plus, and Emma HQ.

Pro starts at $99 per month

+Plus starts at $159 per month

Emma HQ starts at $299 per month

All plans include 10,000 contacts.


Beyond the fact that you can’t even test drive Emma for free, there are some other limitations that users should know about before considering this email marketing service.

For example, Emma doesn’t include landing page building in its lower level subscription, which is something many competitors do offer in their lowest plan options. Also, Emma does require an annual contract versus a month-by-month plan like many of its competitors, which may turn off businesses who aren’t certain that Emma will work for them.

6. MailerLite

MailerLite is not as well known as some of the larger email marketing platforms on this list, but don’t underestimate them before checking them out. In fact, MailerLite is a great option for someone looking for a stellar email marketing platform on a tight budget.

MailerLite Features

For email building, MailerLite offers three options: a drag and drop builder, a rich-text editor, and a custom HTML builder (with a paid subscription). MailerLite’s drag-and-drop editor is honestly much more sophisticated than many other email marketing systems use. It offers several categories of blocks you can include, and multiple iterations of each of those. Furthermore, you can choose from three different styles of block layouts, and further customize your email from there.

Outside of the builder, MailerLite offers a lot of integration options — 130 in total. They also offer a webpage builder, landing page builder, pop-up creation, embed forms, and even the ability to customize your unsubscribe page.

MailerLite also offers lots of options to help users maximize on their campaigns, especially in terms of optimization and personalization. In fact, MailerLite offers A/B split testing, auto resend for unopened messages, delivery settings by time zone, and RSS campaigns. Furthermore, you can use tags and segmentation to provide personalized email experiences for your subscribers and set up automations to delivery the right messages at the right time.


MailerLite currently offers a total of three pricing plans:

Free plan ($0/month): limited to 1000 subscribers

Growing Business plan (starting at $9/month): more options and higher email limits

Advanced plan (starting at $19/month): automations, integrations, and promotion pop-ups

Enterprise plan: custom pricing based on your requirements


Also, unlike many of the other options on this list, MailerLite requires users to undergo an approval process before they can start using the software. While this isn’t a huge deal, it may seem like a hassle.

7. SendGrid

If you’re looking for an outstanding WYSIWYG email campaign creator, look no further than SendGrid. With over a decade in the email industry, SendGrid boasts some big business users like Spotify and Airbnb.

SendGrid Features

Although they’re known primarily for their SMTP transactional email services, SendGrid offers a great marketing email creation system for people who like to pick their path in terms of visual editing versus coding. In other words, you can go back and forth between the drag-and-drop editor and the HTML editor. This is great for tech-savvy individuals who like having the ability to fully customize their marketing emails.

Also, SendGrid is hands down one of the best options on this list for anyone who needs to create automation sequences. You have the option to create things like automated recurring emails or set up time-based drip systems to maximize engagement. Given that some other email marketing programs don’t offer automations at all, the flexibility SendGrid offers is outstanding.

Furthermore, SendGrid offers lots of compatibility for app integration, and great analytics tools to help you measure your campaign’s success.


SendGrid’s pricing looks a little confusing at first because their Email API plans and Marketing Campaign plans are completely separate. With that being said, SendGrid offers a total of three tiers for marketing emails:

Free: $0 for 2000 contacts and up to 6000 emails per month

Basic: starting at $15 per month

Advanced: starting at $60 per month


The main limitations with SendGrid come with the lack of pre-made template options that other platforms like Mailchimp offer. Also, since SendGrid primarily focuses on transactional emails, it doesn’t offer anything like landing page design or signup forms. However, you can get around these issues by using additional tools.

Frequently Asked Questions Which email marketing platform will let me send the most emails for free?

With Mailchimp’s free account, you can send up to 10000 emails per month to up to 2000 contacts. Similarly, MailerLite lets you send 12000 emails per month to up to 1000 subscribers for free.

What’s the difference between Mailchimp/MailerLite and AWS SES/SendGrid?

Companies like Mailchimp and MailerLite are email marketing software options that help you build marketing emails through their system. However, these companies only allow you to send bulk emails, not individual (or transactional) emails to individual users.

Amazon’s Simple Email Service and SendGrid are actually SMTP service providers, meaning they allow you to send transactional and bulk emails. You will need to use your own email marketing software to make use of these services though.

Image credit: Mikael Blomkvist via Pexels

Megan Glosson

Megan Glosson is a freelance technology writer based in Nashville, TN. She has extensive experience working with everything from printers to smart home systems, and serves as the go-to “tech guru” for a small business that sells digital products. Megan has created thousands of articles for online publications and company blogs, including How-To Geek, Clean Email, and Review Geek.

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Which Digital Marketing Channel Has The Highest Roi For Websites?

In today’s digital world, it is unthinkable for brands to disregard the power of internet marketing.

Leveraging digital marketing is essential not just for ecommerce sites but also local businesses and especially large enterprises.

That said, it is necessary to target the digital marketing channel that can bring the highest returns to your business.

If you’re looking to turn your website into a sales-generating machine, concentrating on digital marketing channels such as email, organic search, paid search and social media can help you achieve that goal.

We got curious as to which particular channel brings in the highest returns for our Twitter community’s websites. Here’s what they had to say.

Which Digital Marketing Channel Has the Highest ROI for Your Website?

Here are the results from this #SEJSurveySays poll question.

According to SEJ’s Twitter audience:

Organic search is the digital marketing channel that brings in the highest ROI according to 49 percent of the respondents.

19 percent said that paid search efforts yield the biggest returns to their website.

Social media is considered the highest ROI-generating digital marketing channel by 18 percent of our Twitter respondents.

14 percent responded that email is what produces the highest ROI for their website.

While most of the respondents in our survey found success in using organic search to produce the highest ROI for their websites, that is not to say that you should discount all other digital marketing channels.

When looking for the best marketing channel to focus on, a variety of factors should be taken into account. It’s best to check out industry best practices and benchmarks, then craft and adjust your digital marketing strategy depending on your goals.

Of course, it is also important to set and track your marketing KPIs so you can evaluate the success of your digital campaigns.

More Insights on Digital Marketing Channels That Produce ROI

Still doubtful as to which online marketing channel you should focus on? Here are some helpful articles that might help you decide for yourself.

Have Your Say

Which digital marketing channel has the highest ROI for your website? Tag us on social media to let us know.

Be sure to have your say in the next survey – check out the #SEJSurveySays hashtag on Twitter for future polls and data.

Image Credit

Chart created by Shayne Zalameda

How Much Does Email Marketing Cost?

Today every business is using email marketing irrespective of their niche. The cost of email marketing does have some ups and downs in the process. Read on to know more about the same!

Now digital marketing is a huge concept with tons of processes and modules. But the one that strikes everyone’s mind after hearing about digital marketing is Email marketing. E-mail marketing is one of the main and most used modules of digital marketing.

From very small businesses to multinational giants, every company or even famous personalities use email marketing to grow their business and increase their user base. But still, many small businesses don’t know how much does email marketing costs, and due to no or less knowledge about pricing, they ignore it. This blog will discuss what e-mail marketing is and how much it costs.

What is Email Marketing?

So, a person can easily understand what e-mail marketing is by its name. It simply means marketing through E-mail. So, basically, E-mail acts as a marketing channel through which brand or business do their marketing campaigns. Now the reason why it is popular and effective is its user base.

Pricing of Email Marketing

E-mail marketing is a huge concept, or you can say it is a well-ordered process with proper planning. Now, there is nothing like email marketing cost; pricing is calculated for email marketing campaigns. And the cost of an email marketing campaign depends upon multiple factors. So, let’s see what factors does cost of e-mail marketing depends

E-Mail Service Provider or Tool

Well, you can’t do everything by yourself. Even if you are a small business owner with a tight budget, you must spend some money on E mail service provider or tool. Don’t confuse this with email marketing agency because it is different. An E-mail service provider is a tool or software which allows you to run your e-mail marketing campaigns. It is only limited to the delivery of your e-mails and reports or the performance of your campaigns. You have to do all other things on your own, which is why it is a cheap option compared to hiring an email marketing agency. Now, these tools or software have different plans, and the more the features more their pricing.

Size of Email Lists

Now, this is very important because if your email list is huge, you have to pay a lot. Doesn’t matter which software you use or even if you have hired an agency; pricing will increase with the size of e-mail lists. Both software and agencies offer some limits in their plans, and the costlier the plan is, the more limit they provide. Every business or brand wants to increase its email lists, so ultimately, your cost for email marketing will increase in the future. The would-be no chance that you cut down your costs once you start email marketing, and if you do so, it will negatively impact your business growth.

Volume of Email

This factor also directly impacts the cost of email marketing. Volume simply means how many emails you want to send your subscribers in a specific time frame. Now, this specific time frame is a part of your email marketing strategy, but for e-mail service providers and agencies, this time frame is one month. It means they set their pricing or plan every month, so you will get a specific number of emails in a month. Here also, the costlier the plan, the more volume you will get. So, it depends upon your strategy and other factors also. For example, some businesses must send mail daily to keep their customers updated, while sending mail in a month is sufficient for some.

How Much Does Email Marketing Cost

But the question of how much does email marketing costs still exists. By telling you the factors, we wanted to tell you the cost is not fixed; it depends upon your marketing goals, strategies, and business requirements. But to give you an idea for a small and new business, email marketing can cost between $25 to $300 per month. For medium businesses, it can cost between $500 to $1000, and for a well-established business, it can cost more than $1500 per month.

Wrapping up

Email marketing is undoubtedly one of the most effective marketing strategies, and it is also considered the cheapest one as compared to other techniques. After reading this blog, you will understand that e-mail marketing costs may vary from business to business because it depends on multiple factors. However, we have given some rough estimates to clear your doubts regarding how much does email marketing costs.

Intel Or Amd Ryzen: ​Which Cpu Is Best?

In 2023, AMD debuted the Ryzen 5000 desktop CPUs including the high-end Ryzen 9 processor. AMD’s latest line of processors are primed to compete against Intel’s current Core i3, i5, i7 and i9 offering.

Let’s take stock and see how the two silicon heavyweights compare.

Which CPU is best: Intel or AMD Ryzen?

In our opinion, many non-enthusiast PC builders will be better off buying a processor like the Intel Core i7-12700KF even if it costs a little bit more than its closest Ryzen counterpart. However, if you’re looking for more grunt or want to crank the settings menu in Cyberpunk 2077 all the way to ultra without breaking the bank, AMD’s higher-end Ryzen processors are the way to go. The first wave of AMD’s mainstream Ryzen chips was split across three families: Ryzen 7, Ryzen 5 and Ryzen 3. The higher the numeral, the higher the spec of the processor. Simple enough, right?

Then, in 2023, AMD introduced their second wave of Ryzen CPUs. Relying on a new 12nm manufacturing process and Zen+ architecture, this second series of Ryzen CPUs was broken out into four families. The Ryzen 3, Ryzen 5 and Ryzen 7 all returned. This reincarnated Ryzen family offered higher boosted clock speeds, reduced power consumption

AMD also topped out the range with a set of ultra-high-end CPUs called the Threadripper.

The extra processor cores offered by Ryzen compared to Intel’s Kaby and Coffee Lake CPUs meant that certain tasks ran MUCH faster. If you did a lot of 3D rendering/video encoding or any of your favourite games ran better on multiple cores (few do, but some popular titles like Battlefield 1 and Civ are included in the short-but-growing list) then the extra money was well worth paying. The extra cores could also help with video game streaming on services like Twitch.

In late 2023, AMD updated their Ryzen portfolio. However, they didn’t just upgrade the Ryzen 3, 5 and 7. They also introduced a new option to the range: the Ryzen 9.

If you’ve been noticing more fanfare around AMD in the last six months or so, the Ryzen 9 series is probably the reason why. In his review, Gordon Mah Ung called the chipset ‘historic’ for AMD and said that “With the 16-core Ryzen 9 3950X, AMD is essentially running down the field, spiking the ball, and doing what the NFL would probably fine for excessive end-zone celebrations these days.” Since then we’ve been introduced to the AMD Ryzen 9 5900X, which is much faster and offers even greater performance for gamers looking for an edge.

If you’re looking for a short and easy way to navigate AMD’s Ryzen family: here’s the most important thing you need to understand. Right now, every current AMD Ryzen CPU you can build a desktop PC around falls into one of the following five families:

Ryzen 3 (Starts at $263 on Amazon)

Ryzen 5 (Starts at $164 on Amazon)

Ryzen 7 (Starts at $321 on Amazon)

Ryzen 9 (Starts at $779 on Amazon)

Ryzen Threadripper (Currently unavailable on Amazon)

Intel Core – In a nutshell

As put by PCWorld’s Gordan Mah Ung, “If you’re buying a 16-core CPU solely to play games, you might want to consider an 8-core chip, or even a 6-core chip instead, because few games can use all of the cores. That’s the conventional wisdom, anyway. The problem is modern gaming isn’t about playing a game, winning, and going to sleep warm and happy. It’s about streaming it live, or recording it while adding LOL memes, sound effects, and all kinds of “gaming”-related tasks that didn’t exist a few years ago.”

So while i7s and i9s do offer higher performance than i3s or i5s, whether or not they’ll be better for you really does ultimately depend on what you’re using your PC for and how much you can afford to spend.

If you’re looking to build your next desktop PC around Intel’s latest (12th Generation) Core processors, here’s what to expect:


We see the same trend on the mobile front – Intel’s Core i3 CPUs emerge as winners if you’re looking at maximum clock rates. However, AMD’s mobile CPUs once again have higher base clock rates.


One area where they can fall short, however, is in memory expansion. Ryzen 5 CPUs support faster memory modules but they sometimes only support up to 64GB where Intel’s i5 chips are able to go up to 128GB.

On the mobile front, again, Ryzen excelled when it came to power efficiency and graphics rendering. However, it clearly lagged behind Intel when it came to both base and boosted clock speeds and cache size.


Though a few caveats apply, we found that the scales really begin to tip in favor of AMD here. Though they might not reach the same highs as Intel’s i7 10700 and i7 10700K, the Ryzen 7 3700X, 3800X and 3800XT all boast significantly higher base performance.

Things were a little closer when it came to Ryzen Mobile. The latest in Ryzen 7 mobile processors can’t match the thread and core count allowed for by Intel’s own Core i7 processors, nor can they keep up when it comes to clock speeds.

That being said, the Vega graphics processing grunt that comes integrated with Ryzen 7 easily eclipses what you’re going to get out of Intel’s own in-house GPU. If the laptop you’re looking at also features a dedicated graphics card, that’s not necessarily going to be a big deal but, if it doesn’t and you’re keen to squeeze in some gaming, then it’s going to probably be worth siding with AMD here.

If you’re the kind of high performance power user that AMD and Intel are looking to woo with the Threadripper and Core i9 respectively, your preference is ultimately going to come down to whether you think the higher clock speeds available with Intel are worth the higher the thread count, cache size and memory support you’ll get AMD.

Of course, it should also be noted that even the cheapest ThreadRipper consumes twice as much power as its i9 counterpart and that while the latter does include integrated graphics, they aren’t any better than what you’ll get out of the closest Intel Core i7 processor.

Even if it does fall short on clock speed and cache size, Ryzen offers significantly better on-board graphics plus reduced power chúng tôi can find it on Amazon here.

Again, the Ryzen counterparts to Intel’s i5 chips are almost half the price – so, even if they do fall short on certain fronts, there’s a lot of value here. You can find it on Amazon here.

As noted in our theoretical comparison, the latest in Ryzen 7 mobile processors simply can’t match the thread and core count allowed for by Intel’s own Core i7 processors, nor can they keep up when it comes to clock speeds. Depending on what you’re looking do with your PC, that might just be enough reasons to pay the premium here.

In contrast, AMD’s mighty Threadripper CPUs start at around $2399 and we’ve seen them go as high as $6262. They offer a level of performance that Intel’s i9 hardware can’t match, to be sure. However, no matter how you swing it, that’s higher pricing is a pretty bitter pill to swallow. You can find it on Amazon here.

Next Page: How do AMD Ryzen and Intel compare in practice?

The AMD AM4 Test Rig used the same Samsung 960 Pro NvME hard drive, Nvidia 1070 graphics card but opted for a Gigabyte Aorus GA-AX370-Gaming 5 motherboard (BIOS rev: 5b) and Corsair Vengeance 3000MHz LPX DDR4 RAM.

For example, Intel’s processors played nicely with the Gigabyte Z170X Designare motherboard’s built-in (and automatic) overclocking settings to allow us to easily increase the clock speed on our CPU. This feature isn’t available on Gigabyte’s AX370 mobo but same sort of overclocking can be achieved by launching the RyzenMaster Windows app and sliding the sliders to select the speed you want.

We only had access to a modest Noctua NH-U12S SE-AM4 air cooler which meant we couldn’t push the Ryzen 1800X CPU too hard. Ryzen’s built in heat management means it manages its own speed at high temperatures. This has the side effect of running faster when cooler. We found the 3.6GHz CPU crashed at 4.1GHz but would run stably at 4GHz.

The exception here was in the Cinebench 3D rendering test which pushes all cores to 100% usage. It quickly crashed at 4GHz and only worked sporadically at 3.8GHz. We strongly suspect that a better cooler will improve this performance but, unfortunately, we didn’t have access to one at the time of writing.

We found that switching from Balanced to High Performance yielded immediate results. Doing so raised Ryzen’s PC Mark score from 4171 to 4317 (this compares a Core i7 7700K’s Balanced Performance score of 4411).

Our AMD Ryzen test rig arrived with some unusual tweaks (AMD is adamant it shouldn’t have but it did) and when we reset the (rev. 3f) BIOS (and set up the RAM with XMP timings) it scored 3,944 in PC Mark.

Gigabyte provided us with the latest rev. 5b version and the score increased to 4,010. That’s still behind the Kaby Lake 7700K’s 4,448 and also behind Intel’s older 6th generation 4GHz Skylake Core i7 6600K score of 4,040.

When overclocked the Ryzen score only increased to 4,147 but the Intel 6700K pushed on to 4,355 and the 7700K pushed on to 4,477.

So in the general usage PC Mark test, Intel wins – which will be enough for most people.

We also ran the Creative 3.0 PC Mark test which focuses more on photo manipulation and video editing. In this case Intel scored 5,853 while Ryzen scored 5,861. That’s a slight win for Ryzen which, as we see below, will translate to potentially-dramatic time saving if you do extensive media encoding.

Both graphics tests were actually very similar: 37fps and 32.5fps which isn’t surprising due to both systems relying on the same Nvidia GTX 1070 graphics card. Still, 3D Mark appears to make good use of the extra cores on offer with Ryzen and it scored 26fps versus Intel’s 18.5fps.

While these are all airy fairy numbers it does tell us that when used as a general gaming system both platforms are comparable in performance. It also reflects the fact – regardless of what really goes into creating these scores – that if a game (or game benchmark) is optimised to use more than four cores, it will perform better with AMD Ryzen.

For that reason, it’s worth checking how your favourite game supports more-than-four cores. As far as we understand, the following games do: Battlefield 1, Battlefield V, Civilization 6, Ghost Recon: Wildlands, Rise of the Tomb Raider, DOOM, Lords of the Fallen, Wolfenstein: The New Colossus and Forza Horizon 3.

At stock speed it scored 1,604 compared to the 7700K’s 995. When overclocked to 3.8GHz the Ryzen managed 1637. This is almost double what Intel’s 7700K was able to offer.

This test which really shows how AMD’s platform excels. Usually, you’d use an Intel Core i7 6900K (which scored 1,560) to perform extensive rendering and encoding tasks but those cost $1500.

That AMD Ryzen can beat that performance when it costs less than half the price is truly outstanding.

Next Page: Which CPU should you buy right now?

Which CPU should you buy right now?

AMD deserves a great deal of credit for coming back from nowhere to match Intel and produce some interesting technology but its claims of matching Intel for dramatically less money are somewhat misguided. If we’re talking general day-to-day usage, Intel’s platform is often still faster and cheaper.

Most buyers will be better off buying a processor like the Intel Core i7-10700 (Amazon) even if it costs a little bit more than its closest Ryzen counterpart (Amazon) and, as far as most general-usage tasks go, it performs better. It also doesn’t require having your PC set up for Maximum Performance – which is not healthy for power bills.

However, the math here changes dramatically if you regularly need your PC to perform any of the following tasks:

3D Rendering or video encoding

Playing a game where performance is boosted by multiple cores

Enthusiast-grade overclocking

Streaming your games online without using a separate computer

In these instances, Ryzen will be worth paying the premium for as it won’t just enhance your enjoyment but save you a lot of time – and potentially money as well. You can find the full Ryzen range on Amazon here.

Email Marketing And Automation Online Training Course

Email Marketing and Automation Learning Path Improve your email communications and marketing automation using a strategic, data-driven approach and best practices How will this Learning Path help me and my business?

This structured e-learning activity will help you or your team learn how a strategic approach to email marketing communications and targeting can boost audience engagement and sales. You will also learn practical tips and view examples that will help you to optimize your emails to boost response.

What is a Learning Path?

Smart Insight’s Learning Paths are our unique interactive online training courses which explain concepts, give examples and test understanding.

Unlike many online e-learning courses, each module is self-contained, so you can quickly access guidance to help improve your marketing activities.

Common modules are shared between Learning Paths to avoid duplication of learning material. You can also complete the full Learning Path to earn a CPDSO certification.

We appreciate finding time for skills development is a challenge. Our Learning Paths enable training to be bite-sized, engaging and – crucially – results orientated. When combined with our suite of templates, you’ll soon be taking your marketing activities to the next level.

Accredited learning activities with the Continuing Professional Development Standards Office (CPDSO)

Each Smart Insights Learning Path has been independently assessed and accredited by the CPD Standards Office, so you can be confident that the quality of the learning and assessment experience has been audited and recognized for its quality.

Development Objective

Members who successfully complete this Learning Path have the ability to review the current contribution of email marketing and automation to their organization and then create a plan to improve subscriber engagement and value with activities to manage and optimize email sequences as part of the customer journey.

Once you have completed a Learning Path, send an email to [email protected] to request your CPD certificate.

Learning Objectives

Make a case for investment in email marketing and automation by reviewing opportunities and understanding marketing automation options.

Forecast email campaign response and programme improvement by defining goals and metrics as well as auditing current effectiveness against benchmark performance.

Review techniques to grow subscribers, increase subscriber engagement and improve email list quality.

Improve lead nurture, reactivation emails and integration of SMS marketing.

Review lifecycle automation options and the use of segmentation, targeting and creative optimization to improve the response of different email and newsletter formats.

Create and agree an email contact strategy and policy and improve pre-broadcast processes and checklists based on best times and frequency for broadcast.

How is the Learning Path structured?

The Learning Path is separated into these topics and modules:

Topic 1 – Discover email marketing and automation opportunities

Review opportunities for using email for acquisition and retention

Understand marketing automation opportunities

Audit email effectiveness

Topic 2 – Setting targets for email marketing

Goal setting for email

Review techniques to grow and improve email subscription lists

Benchmarking email performance

Topic 3 – Improving your use of email and SMS marketing

Review your use of different email types

Essential email design elements

Improve email copywriting

Create an effective e-newsletter

Test and optimize subject line effectiveness

Define data capture and profiling

Review and improve mobile email effectiveness

Integrated SMS marketing

Topic 4 – Segmentation and targeting for email

Segmentation and targeting

RFM analysis

Understand the principles of machine learning and AI

Topic 5 – Email frequency and contact strategy

Review email lifecycle automation options

Create an email contact strategy

Lead scoring and grading

Topic 6 – Improve email governance

Privacy law requirements for digital communications

Select an email supplier

Auditing and improving email deliverability

Roles who will find this Learning Path useful

Company owners and directors working for smaller businesses

Digital marketing managers, executives and specialists responsible for email marketing

Consultants or agency account managers

Is Facebook Worth Its Platform Hype?

In May, CEO Mark Zuckerberg announced the Facebook Platform, which allows third-party developers to build applications for the social utility’s users. The parade hasn’t stopped since.

Whether it happens on the Today Show or tech gossip blog Valleywag, coverage for Facebook since the platform launch has been nothing short of iPhone-esque in some circles.

But Facebook users aren’t so sure the platform is worth the hype.

“I’m not really into it,” Phillip Carkuff, a Facebook member going into his freshman year at the University of Dallas, told chúng tôi The mini-apps, he said, are nice. “But I’d rather stick to the basics.”

George Washington Law student Zach Williams, a Facebook member since 2004, was also unimpressed.

“The appeal of Facebook is how simple and organized it is,” Williams told chúng tôi “All those new applications just clutter up profiles and are largely ignored or forgotten by most users.”

Facebook spokeswoman Brandee Barker told chúng tôi different story, of course. To counter Williams and Carkfuff, she said more than 50 percent of Facebook users have added at least one application.

The most popular application is iLike, which allows members to add streaming music and music videos to their profiles. In addition to recommending new music and artists, iLike alerts users when their artists go on tour, as well who else plans to go to the concerts.

Numbers-wise, iLike is a hit. With more than 4.5 million Facebook users signed up, the application has more than doubled its user base since joining Facebook Platform, adding over 300,000 users a day.

But there’s a long list of also-ran apps on the platform, making the popularity of iLike seem an anomaly. The drop-off from the fourth most popular app, Super Wall, to the fifth most popular app, My Aquarium, is particularly steep, from 1.7 million subscribers to just 200,000.

With the disparity in these stats, can Facebook justify the hype, or is the social network in the middle of developing its own little platform bubble? That depends on whom you ask.

The platform’s architect

The first thing you’ll notice about Facebook CTO Adam D’Angelo is that he needs more sleep. Maintaining the site at all hours of the night doesn’t leave him and his developers time to create new Facebook features.

D’Angelo said that during the first few years of Facebook’s existence, many new features emerged only out of a series of all-nighters called “hackathons.”

Now that there’s a Facebook platform, third-party developers will do most of that work. “We don’t even create the features on Facebook. We just create the platform and then developers create the features and then users create the content,” D’Angelo said.

Of course, Facebook wouldn’t be able to outsource its workload to third-party developers without offering some incentive. Or at least promise of it. To help with that, D’Angelo was happy to play the prophet. He said they hope developers will make money with their apps.

The word has reached the masses.

Facebook’s Barker said that more 25,000 developers have already created more than 1,000 applications for Facebook in the month since the platform’s launch.

Among them is developer BJ Fogg who attended the Facebook platform launch rally in May. “I’m excited about Facebook; they’ve reached critical mass,” Fogg, founder and chairman of chúng tôi told chúng tôi adding that Facebook will provide his application the thing it needs most: users.

The Facebook platform, in the minds of converted developers like Fogg, will provide instant access to an audience that by May, according to ComScore, had grown 89 percent over the same period last year and 100 percent since September.

“Before we had to convince people to join a social network, and it’s gotten to the point where a lot of people are getting registration fatigue. Now they’re already there [on Facebook]. It’s perfect for our application.”

And every other developer’s too.

But the question remains, are those 25,000 developers Barker mentioned creating an economy on the Facebook platform or just a logjam? Remember, only the top four applications have more than a million users at this point.

The only way to know might just be for developers to keep building.

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