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Internet marketing can offer businesses a cost-effective and targeted way to reach customers, irrespective of geographical location. It has a wide reach and is one of the key reasons that businesses are always on the lookout for candidates who know how to operate in niche markets and serve customers in remote areas. According to a Zippia report, the U.S. has more than 38,279 Internet marketing specialists, a clear indicator of the growing importance of this marketing strategy among businesses. The following blog takes a look at what is Internet marketing, its significance, benefits, and other details.

Zippia states that there are around 4.9 billion Internet users across the world. That’s enough motivation for organizations to leverage Internet marketing strategies and tools to boost business growth by reaching out to a vast pool of prospective customers.

The Importance of Internet Marketing

This mode of marketing allows businesses the opportunity to engage with customers in real time through channels such as social media, chatbots, and instant messaging. It helps them build strong relationships with customers and increase customer loyalty.

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Types of Internet Marketing

The question of what is Internet marketing requires a deeper understanding of its various types. Effective marketing strategies involve using a combination of techniques and strategies mentioned below.

Search Engine Optimization (SEO)

It is an optimization process that enables businesses to rank higher in Search Engine Results Pages (SERPs). The procedure includes on-page optimization—keyword optimization and meta tag creation—and off-page optimization, such as link-building strategies.

Social Media Marketing (SMM)

This involves using social media platforms, such as Instagram, TikTok, Twitter, and Facebook, to promote a product, service, or brand.

Email Marketing

It refers to using email to communicate directly with customers and prospects to promote a product, service, or brand. The strategies involve sending newsletters, promotional offers, and other targeted communications.

Content Marketing

This is the creation and distribution of valuable, relevant, and engaging content, such as blog posts, articles, infographics, etc, to attract and retain a clearly defined audience.

Influencer Marketing

Brands collaborate with influential individuals on social media platforms with a large following to promote their products or service.

Affiliate Marketing

This is a performance-based marketing model where businesses pay affiliates to promote their products or services. It also involves partnering with websites, bloggers, and other online platforms to promote the business.

Display Advertising Video Marketing

This refers to the creation and distribution of video content to promote a product, service, or brand on platforms such as YouTube, TikTok, and Vimeo.

Mobile Marketing Features of Internet Marketing

Targeted Audience Reach:

Internet marketing allows businesses to reach a larger and more targeted audience.

Cost-effective:

It is more cost-effective than traditional marketing methods.

Real-Time Data and Analytics:

Marketing campaigns can be monitored in real-time, allowing for adjustments to be made on the fly.

Personalization:

Internet marketing allows for a high degree of personalization, tailoring messages to specific target audiences.

Multichannel Marketing:

Internet marketing allows businesses to use multiple channels such as email, social media, and search engines to reach customers.

Measurable Results:

Internet marketing provides measurable results, allowing businesses to track the success of their campaigns and make data-driven decisions.

Global Reach:

The Internet has a global reach, enabling businesses to target customers worldwide.

Increased Engagement:

It provides opportunities for increased engagement with customers through interactive content, social media, and other channels.

Benefits of Internet Marketing

Internet marketing can offer several benefits, and the most significant ones include:

Inexpensive strategies

Convenient store hours

Effective online revenue growth through social media platforms

Increased client retention levels and relationships

Widened target markets

What is Internet Marketing Strategy All About?

An internet marketing strategy combines planned actions conducted online to accomplish specific business goals such as audience engagement, revenue generation, etc. An Internet marketing strategy can also lead to innovation and creativity in product design, creation, and development. There are multiple avenues involved in an Internet marketing strategy, which include influencer marketing, affiliate marketing, social media marketing, etc.

10 Pros And Cons Of Social Media Marketing In Mobile App Development

Social networks marketing has seen a sharp increase due to the many benefits it offers. Social media marketing is becoming a more important part of businesses’ marketing strategies. Those who have previously undertaken a social media project are now spending twice as much.

10 Pros and Cons of Social Media Marketing in Mobile App Development

There are two sides to every coin, including social media marketing. If done correctly and effectively, social network marketing can only be successful.

Social media marketing is just like any other industry. Failure to follow the rules can have devastating effects on your brand or service.

You might end up getting burned if you jump on the social media bandwagon.

Before you sign up for this marketing campaign, it is important to do proper research and to be fully informed.

Cons 1. Time-consuming

You need to spend as much time online updating your pages with content that will keep your audience engaged and interested.

This is essential for a successful marketing campaign. This usually requires extensive research, which can take a lot of time.

2. Long-term ROI

Social networks marketing can take up to a long time depending on your goals for mobile app development. It is important to understand that social media marketing is not something you can get your hands on instantly.

3. Negative promotion is dangerous

You need to understand that social media marketing is a new way to market your brand and business.

Unfavorable promotions can spread quickly and cause irreparable damage to your company’s credibility.

4. Loss of control

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5. Waters down brand voice

If you have more than one person managing social media interaction and posting information, this could sometimes lead to a mixture of voices. This is especially true if there is no perfect synchrony between them. This can confuse your audience and cause some to lose faith in your brand.

Pros 1. Low cost

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2. Big audience

Another benefit of social media marketing is this: You can reach a large number of people by promoting your mobile app development company, organization, or products via social media platforms.

Social networks marketing is not restricted by the traditional marketing approach, which targets a predetermined audience. It removes any group barriers, such as age, gender, and social status.

3. Fast

Social media marketing is the best way to reach your audience quickly with news and other information. Social media marketing is fast and can deliver results.

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4. Interaction

Every company needs trust. The more your clients trust your mobile app developer business, the more they will be able to purchase your products and services.

Social media marketing is built on communication. This is the hallmark of social networks. Social media marketing allows for greater interaction between consumers and companies, something that is often lacking in traditional marketing.

Pros And Cons Of Vps Hosting

A VPS, or virtual private server, is a cost-effective way to host websites, gaming servers, and other projects. These products, available from many cloud services providers, offer benefits for a variety of situations, including both professional and personal applications. If you’re looking for a way to move your hosting from personal hardware, a VPS is usually a good choice. Additionally, if you’re seeking a method for keeping your hosting costs down, you may also want to consider this product.

VPS technology is essentially a form of digital resource sharing, where a single server is divided into separated instances for hosting. In this article, we’ll review some of the main benefits of using a VPS and go over a few situations in which you may want to consider using a dedicated server instead. First, let’s go over the basics of using a virtual private server to uncover if this hosting solution is right for you.

What is a VPS?

A virtual private server is a partitioned portion of a server’s hardware and resources, with a specific memory, storage, and bandwidth capacity. An inexpensive VPS for hosting something like a gaming server or a personal website can cost as little as $6 per month. A VPS with the highest potential computing power for hosting often starts around $40, with a handful of options for upgrading.

The hardware that runs your virtual private server will play host to a handful of other customers’ VPS. However, the isolated, instanced nature of the VPS ensures that there’s no crossover. The hardware, including the SSD drive and processor, is usually top-of-the-line. However, with a VPS, you’re essentially only paying for a portion of that computer power. Most VPS operates on monthly plans, so you can cancel whenever. However, there may be startup fees associated with your product, depending on the cloud services provider you’re working with.

Marketing Automation: What You Need To Know

Marketing automation is quickly becoming crucial for businesses to be successful in their marketing efforts. So what is it?

Marketing automation is a subset of customer relationship management (CRM) and is designed to replace marketing tasks and processes that would otherwise be done manually. These are the tasks that, without automation, are time-consuming and prone to human error. This, of course, leaves customers or potential customers frustrated, and results in decreased conversion rates.

According to Aberdeen Group, “Marketing Lead Management Report” (2012), “companies using marketing automation see 53% higher conversion rates from initial response-to-MQL and a revenue growth rate that is 3.1% higher than non-users.”

So what are some of the biggest concerns and barriers for marketers and companies looking for a marketing automation platform? Marketing automation can be expensive, there are many options, and several of these automation tools offer the answer to one automation need such as email marketing, but don’t have an “all-in-one” solution.

Other issues that arise when companies are looking for a solution are budget constraints and ease of use. Let’s compare some of the tools and their offerings: Marketo, GetResponse, and HubSpot.

Price

When it comes to price, GetResponse offers competitive pricing and is much more affordable than Marketo or HubSpot. GetResponse’s prices range from $15 to $799 per month. The best part is that they don’t require contracts and allow users to cancel anytime. They price match the number of subscribers that a business has, allowing for businesses to scale, only increasing spend as their business grows.

HubSpot is also priced competitively, although it’s range is a bit higher than Get Response. However, HubSpot charges a one-time fee of $600, $3,000, or $5,000 (depending on the package you choose) for onboarding. After you pay the onboarding fee their cost ranges from $200 per month for the basic subscription to $2,400 per month for an enterprise package. They also match their pricing to the number of subscribers a business has, but their cost starts much higher. Hubspot’s major benefit is pre-built integrations with popular business apps and includes these custom integrations to their users as part of the service.

Marketo is the most expensive of the three. However, their system is broken into four offerings that can be purchased separately or combined. The four offerings are marketing automation, real-time personalization, marketing management, and consumer engagement. Utilizing these four services together is typically the most suitable for larger enterprises. In fact, their packages start at roughly $2,000 per month and get as high as $12,000 per month. Again, this is definitely a tool for a much larger organization. They also integrate with SalesForce, making it a better option for large businesses that are already using SalesForce CRM.

Ease of Use

A lot of companies looking into marketing automation lack the in-house talent to actually manage the automation. This is a major problem for businesses already trying to weigh the cost of marketing automation against the return.

GetResponse is built to be more user-friendly. It provides simplicity in customizing newsletters, landing pages, and autoresponders. The platform offers over 500 responsive web template designs, customizable landing page templates, and action-based autoresponders. With so many out of the box solutions, most important tasks can be done without the need for a MA software specialist. This is definitely the better option for businesses operating with less technological proficiency in the marketing team.

HubSpot is also an intuitive platform. They are not as simple as the drag-and-drop function that GetResponse has, but they are still simple to use. Where it may lack slightly in ease of use, it makes up for in tracking. HubSpot allows users to not only create email marketing campaigns, landing pages, and auto-responders, but they have easy to understand and manage analytics for each. HubSpot is the best for mid-size companies that may or may not have an analyst or IT department in-house, but still have a slightly larger budget for marketing automation.

Marketo is by far the more complex of the tools mentioned here, but is much more suitable when working with teams. It offers fully responsive landing pages and landing page editing tools that allow users to save and collaborate. This promotes ease of use when working with a team, but may not be as practical a smaller company. When it comes to automated responses, Marketo is much more complex, requiring a series of steps to create and save automated functions. Again, Marketo is ideal for larger teams working with a variety of marketing roles with varying expertise and responsibilities.

Overall, when choosing a marketing automation platform, it is important to honestly appraise your in-house resources. If you have a sophisticated and dynamic marketing team with a larger budget, Marketo may be right for you. If you are a smaller company that is trying to scale with a less developed marketing team, GetResponse is probably the choice for you. Whatever your situation is, don’t ignore marketing automation. It is important and available for companies of all sizes and marketing abilities.

Image Credits

All Screenshots by Cynthia Johnson. Taken August 2023.

Dumping Steve Ballmer: Microsoft’s Pros And Cons

At least one Microsoft investor isn’t happy with chief executive Steve Ballmer’s performance. David Einhorn, hedge fund manager for Greenlight Capital, called for the Microsoft chief to step down on Wednesday during a speech at an investor conference. Ballmer’s presence is the biggest drag on Microsoft’s stock, according to Einhorn. The high-profile investor also blamed Ballmer for wasting billions on research and referred to Bing as a “sinkhole,” according to The New York Times. Microsoft’s stock is widely considered undervalued at under 10 times its expected earnings, according to Reuters.

Calls to rid Ballmer from Microsoft’s helm are nothing new, and similar issues were raised as recently as late 2010 after Microsoft’s board reportedly penalized Ballmer by slashing his annual bonus by 50 percent. The board reportedly punished Ballmer in response to Microsoft’s shrinking smartphone market share and the Kin fiasco.

But is dumping Ballmer a good idea? Here’s a look at a few pros and cons.

Con: It Could Be Worse

Pro: Ballmer’s Solid

Despite the downward spiral of Microsoft’s stock, the company is still making money and producing some great products. The company reported a 31 percent jump in revenue for the quarter ending March 31. Kinect recently became the fastest-selling consumer electronics device of all time. Windows Phone 7, despite its lackluster popularity with users compared to Android and the iPhone, is still a solid platform that’s on the verge of getting a massive upgrade with Mango. Windows 7 sold 350 million licenses in a shorter time frame than Vista, and the hype around Windows 8 is getting bigger every day.

These are all strengths that don’t appear to be reflected in Microsoft’s stock price. Let’s not forget Einhorn is complaining mostly about the value of Microsoft as an investment. Problem is, stock prices are more about perception than balance sheets.

Con: Microsoft is Missing the Boat

Con: Jobs-itis

If Microsoft has a hard time finding a Ballmer alternative, the company might be tempted to look for a Steve Jobs-like figure to run the software giant. Jobs is seen as a visionary and a brilliant product guy, which is exactly what Microsoft needs to reinvigorate the company, right? Apple is often pointed to as the source of all the company’s woes with hot products such as the iPhone and iPad threatening Microsoft’s mobile and desktop computer businesses. Einhorn said during his talk that Ballmer failed to see Apple’s popular iOS devices as a threat to Microsoft. It might seem like the best strategy, then, to reach for a Steve Jobs clone.

Despite frequent comparisons between the two companies, however, what works for Apple is unlikely to work for Microsoft. But with so much adulation heaped on the chief executive of your historical rival, it would be hard not to try and seek out a Microsoftian equivalent.

Pro: No More Sweaty Steve

Can you tell the difference? I can tell the difference, can you tell the difference?

Con: No More Sweaty Steve

Will 2011 be Ballmer’s last stand? Maybe, but let’s not forget people were making similar arguments about Ballmer in 2006 and the world’s most excitable CEO is still standing.

Connect with Ian Paul (

@ianpaul

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Today@PCWorld

Buying A Refurbished Phone: The Pros And Cons

A quality smartphone can set you back a significant amount of money. Indeed, the latest phones regularly cost over £1000 if you’re buying a new device – and that’s before you factor in your contract or sim card costs. However, if you want a quality phone without paying such a high amount, you could consider buying a refurbished phone. Below, we explore the pros and cons.

What is A Refurbished Phone?

A refurbished phone isn’t just your normal second-hand phone. This is a handset that’s been sent to the manufacturer or to a second-hand seller to be repaired and cleaned, before being sold. Usually, someone will sell their phone here when they’re looking for an upgrade. As a result, when you buy a refurbished phone, there’ll be no trace of the previous user and you’ll receive your handset in a fresh box with a warranty. By searching for refurbished iPhones online, you can purchase a fully-functional iPhone for a much lower cost than the new retail price.

Pros

Cons

On the other hand, there are some downsides compared to a new phone. For a start, no matter how thorough the refurbishment job has been, there will likely be small scuff marks or grazes on the phone – it won’t be brand new. Beyond this, your warranty will also be shorter than that of a new phone. If you want a refurbished phone to last for a long time, then you’ll need to look after it. Buying a refurbished phone can bring you many benefits. You’ll be able to get some quality tech at a low price, all while doing your bit to become more sustainable.

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