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Did you come across a green arrow on your Snapchat story recently?
If you did, you might be wondering what the green arrow means, and why you got it.
However, a green arrow has suddenly appeared beside a viewer’s username some time after.
But why does the green arrow appear on one person but not the others?
In this article, you’ll learn the meaning of the green arrows on Snapchat and why you got them.Table of Contents What does the green arrow mean on Snapchat?
There are 2 different types of green arrows on Snapchat.
Green double arrow on your story: Someone has taken a screenshot/screen recording of your story.
Green arrow in chat (no longer available): The person has viewed and received cash from you via Snapcash.
The most common type of green arrow is a double green arrow beside a person’s username in your story viewers’ list.
This indicates that the person has either taken a screenshot or a screen recording of your story.
The second type of green arrow is Snapcash, but it’s no longer available in the present.
When you see a green arrow beside someone’s username on your Snapchat story, it means that the person has either taken a screenshot or a screen recording of it.
The green arrow on Snapchat is also commonly known as the two green arrows, double green arrow, or two overlapping arrows.
It means that Snapchat has detected that the user has taken a screenshot of your story.
The green arrow also appears when someone took a screen recording of your story.
Unfortunately, there isn’t another arrow that differentiates a screen recording against a screenshot—it’s both indicated by a green arrow.
So, if you want to know whether the person screenshotted or screen recorded your story, you have to ask them yourself.
But in most cases, the person must have taken a screenshot instead of a screen recording as it is the most common way of saving someone’s story (unless it’s a video).
The green arrow will then appear beside the person’s username on your story views.
Hence, the next time you see a green arrow beside someone’s username on your story views, it means that they’ve either taken a screenshot or a screen recording of it.How do I know if someone screenshots My Snapchat story?
If someone screenshots your Snapchat story, there will be a green arrow beside their username on your story views.
You’ll know when someone screenshots your Snapchat story if there’s a green double arrow beside their username on your viewers’ list.
If there isn’t a green arrow beside someone’s username, that means that they didn’t screenshot or screen record your story.
That’s when you’ll know that the person has saved your story via a screenshot.
To know whether an individual person has taken a screenshot of your story, check your story viewers.
Then, scroll down the list and find whether the person has viewed your story.
If they did, check if there’s a green arrow beside their username.
If there’s a green arrow beside the person’s username, that means that they’ve taken a screenshot of your story.
On the other hand, if there isn’t a green arrow beside the person’s username, that means that they didn’t take a screenshot of your story.
Do note that some people might screenshot your story without you knowing.
They accomplish this by turning on airplane mode before taking a screenshot of your story.
When they enable airplane mode on their device, Snapchat will not be able to detect if they took a screenshot.What does the green arrow mean on your Snapchat story?
As mentioned in the previous sections, the green arrow on your story indicates that the person has either taken a screenshot or a screen recording of your story.
The green arrow on your Snapchat story means that the person has taken a screenshot/screen recording of your story.
Snapchat is able to detect a screenshot as well as a screen recording of a story.
That being said, if someone were to take a screenshot of your story, you will be notified of it via a double green arrow.
The green arrow will be displayed beside the person’s username when you check your viewers’ list.
That’s when you’ll know that the person has saved your story via a screenshot/screen recording.
Unfortunately, there is no way to stop someone from screenshotting or screen recording your story unless you blocked them.
So you have to be wary of what you post on Snapchat as others will be able to save them without your consent.What does the green arrow on Snapchat mean on your chat?
The green arrow on your chat on Snapchat means that the user has viewed and received cash from your via Snapcash.
The green arrow on your chat means that the user has viewed and received cash from you via Snapcash.
However, Snapcash is no longer available as of 30 August 2023, so you won’t be able to see that green arrow anymore.
However, the arrow no longer exists in the present as Snapcash has been removed from the app.
Snapchat has partnered with Square to launch Snapcash back in 2014.
The feature allowed users to send quick payments to one another in a fun way.
However, Snapcash was shut down on 30 August 2023, nearly 4 years after its launch.
Snapchat didn’t state a reason for their decision to shut down Snapcash, but it’s most likely due to the rapid growth of the peer-to-peer payment platform, Venmo.
Here’s how Snapcash used to work:
Enter your payment information into Square.
Specify the amount of money that you’d like to send to someone via chat.
Tap the button to complete the payment.
A green arrow will be shown to indicate that the payment was sent successfully.
Users who’ve received cash via Snapcash before it was shut down will still be deposited in their accounts.
If you’ve used Snapcash back in 2014, you will no longer see the green Snapcash arrow after 30 August 2023.Conclusion
The symbols on Snapchat can be quite confusing because of the sheer number of it.
If you’re new to Snapchat, symbols like the gray, blue, and green arrows might overwhelm you.
As for the green arrows, only the only one that you’ll need to look out for is the one in your stories.
In a nutshell, if you happen to see a double green arrow beside someone’s username in your story viewers’ list, that means they’ve either screenshotted/screen recorded your story.Further Reading
How to Increase Your Snapchat Score: New Step-by-Step Guide
Does Snapchat Notify When You Look at Someone’s Location?
How to Fix “Comment failed to post” on YouTube
Author: Lim How Wei is the founder of Followchain. Feel free to follow him on Instagram.
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Often in one’s influencer narrative, numbers are an important facet that changes the game. The followership, engagement, reach, page visits and other such numbers act as important data that play a role in how one creates one’s content. Different social media platforms, especially Facebook, Twitter and Instagram provide such metrics in detailed monthly/yearly reports to make sure the data is available to you.
Snapchat also allows for access to such metrics, including something that’s super exclusive to the app, the Snapchat Score or the Snapchat number. What does this number mean and how does it work? Here’s everything you need to know.
Related: How to create your Public Profile on Snapchat
What does the number on your Snapchat profile mean?
The number on your Snapchat profile is called your Snapchat Score. It acts as a metric that you can use to measure your Snapchat engagement in one concise number that Snapchat calculates for you. Snapchat has not specified exactly how this score helps the individual user, nor can we be certain about how the Score is perceived or adds to a user’s credibility on the Snapchat App.
From the looks of it, the score is meant to give you an idea of how much you as a user consume and engage with content on Snapchat. Even other users can check out your Snapchat score to gauge how much you engage on Snapchat and vice versa.
Related: How To Show Subscriber Count on Snapchat
What is a Snapchat Score?
Basically, the Snapchat score is calculated as per your usage of Snapchat and all its features. When you tap the score itself, you will be able to see the number of snaps you’ve sent and received in the form of two separate numbers. However, if you do try to add these numbers, they won’t equal your final Snapchat score that is visible under your profile.
This is because Snapchat also takes into account other things like how many stories you post, how many users you interact with and even the interaction of other users with your content. The higher the Snapchat score, the more indicative it is of your own engagement levels on Snapchat.
Related: How To Leave A Private Story On Snapchat In 2023
How to find out your Snapchat Score
Your Snapchat Score is located on your profile page and fairly simple to locate. Here’s what you need to do.
In the first portion where your profile photo appears, you will be able to locate your Snapchat score which is present right under your profile picture, next to the username.
Related: How to request location on Snapchat in 2023
How to find the number of snaps you’ve sent and received
Tap the number that represents your Snapchat Score.
The number will now split into two parts. Both numbers represent different Snapchat metrics.
The first figure in the set represents the number of Snaps you’ve sent in your entire Snapchat history.
The second figure in the set represents the number of Snaps you’ve received in your entire Snapchat history.
Related: How to save Snapchat Messages for 24 hours
How does the Snapchat Score go up?
So there is no doubt that the Snapchat Score can be increased by performing these kinds of activities. Here’s everything you need to do in order to increase your Snapchat Score.
Take as many snaps as possible and share it with as many friends as you can.
The more stories you share, and the more you interact with the app, the higher the chances of your Snapchat Score going up.
Try creating as much unique content as possible. Constantly repeating the same snap will not help your chances.
Engage with famous people on Snapchat.
Avoid too much interaction is Snapchat Groups. There is little to no effect on your Snapscore for group interactions. Keep things as unique as you possibly can.
Related: How To Make a Private Story on Snapchat and How To Let Anyone Join
How does your Snapchat Score affect your Snapchat profile?
Your Snapchat Score is not just purely ornamental despite the lack of usability you get out of it in terms of metrics. However, one major benefit of having a high Snapchat score is that you get to earn Snapchat Trophies. These Trophies are basically special emojis that can only be acquired once you reach a Snapscore milestone.
A low score, while it may not cause any issues, indicates a lack of interaction from the user. This can create an impression of a fake account or unproductive user. So if you are an influencer looking for good engagement on Snapchat, you will be able to. Ironically, low scores aren’t as bad as having tremendously high scores.
Of course, while these are popular concerns, it’s best to judge a user based on their overall profile and not just their Snapchat score. Explore the user’s likes and interests and make sure to verify that the account can be followed reliably. You may discover cool and interesting people even in the high Snapscore category.
Related: How to see if someone is active on Snapchat
How to find your friend’s Snapchat score
Your friend’s Snapchat score is also available on their profile page. Follow these steps to find out your friend’s Snapchat score.
Open the Snapchat app on your phone and tap the chat icon that is present at the bottom of the page.
Once you’re in the chat section, tap the profile picture of the friend whose Snapchat score you want to check.
If the user is not present on your chat, then tap the Search icon on top.
Their Snapscore will be available on their profile.
How to find a stranger’s Snapchat score
The Snapchat score is a very private number. You can only see the Snapchat score of someone who is your friend on Snapchat. Access to any user’s Snapchat score will only be possible after they have been added to your Snapchat account as a friend. So there is no way to find a stranger’s Snapchat score.
Related: How To Fix ‘Random People Adding Me On Snapchat’ Problem
Can you hide your Snapchat score?
Unfortunately, there is no provision or Setting available to help hide your Snapchat score. The only roundabout method that you can do is block/unfriend the other party. According to Snapchat, your Snapchat score is fundamental information that must be freely available to your friends. So there is no way to hide this particular information from them short of blocking them/removing them from your friend list.
What is the highest Snapchat score?
In 2023, Snapchat user cris_thisguy recorded the highest Snapscore at upwards of 50,000,000. The user averaged a Snapchat score of 1,000,000 per day and has a Snapchat Score that is only growing. This is not an aspirational Snapscore unless you’re hoping to become a Snapchat influencer.
Even if that is the case, a lesser score that ranges in the thousands is pretty doable. At the end of the day, it’s important to remember that a high Snap score does not guarantee influencership, good content plays a very major role too. So make sure that you proceed accordingly.
Did you recently viewed someone’s profile and got the “User not found error” on Instagram?
Maybe you’ve direct messaged someone recently but when you visit their profile, you get the error message.
Or maybe you searched for someone on Instagram but their user is not found.
Either way, there are multiple causes for the error, and it doesn’t always mean that you’re blocked.
In this article, you’ll learn 5 different reasons why you got the “User not found error” on Instagram.
By the end of the article, you should have a clear understanding of why you saw the error.Table of Contents What Does “User not found” Mean on Instagram?
The “User Not Found” error on Instagram either means that the user has changed their username, blocked you, deleted their account, their account is suspended, or their account is disabled.
If the user blocked you, the “User Not Found” error will show up when you try to visit their profile.
Similarly, if a user changed their username, deleted their account, or if their account is suspended/disabled, their profile will no longer exist on Instagram.
Below are the 5 reasons why you got the error message on Instagram.1. Username has changed
The first reason why Instagram says “User not found” is because the user has changed their username.
When someone changes their username, you will be unable to find them using their old username.
Visiting someone’s profile using their previous handle may result in the “User not found” error.
This is because their old username is no longer in use.
So, you need to search for the person’s new username if you want to find them on Instagram.
If you search for their old username, you’ll not be able to find them on Instagram.
But if you happen to find them on the search results using their old username, visiting their profile may result to a “User not found” error.
In order to find the person on Instagram again, you may need to get in touch with them.
Ask them for their new username, and search it on Instagram.
Once you do, you should be able to visit their profile without receiving the error message.2. You’re blocked
Next, if you receive the “User not found” error when you’re visiting someone’s profile, there’s a high chance that you’re blocked.
This is one of the most common reasons why you received the error.
The most common reason for the “User not found” error on Instagram is because the person has blocked you.
If someone blocks you on Instagram, you will receive the “User not found” error if you’re still able to visit their profile.
When someone blocks you on Instagram, you won’t be able to find them on Instagram.
This means that if you search for their username, their profile won’t show up on the search results.
However, this is an exception if you have direct messaged them before, or if their profile is in your recents.
For example, if the person just blocked you while you’re direct messaging them, their profile is still visible from your direct messages.
But when you visit their profile from your direct messages, you’ll receive the “User not found” error.
Additionally, if their profile is in your recent search results, you’ll still be able to visit their profile.
Similar to visiting their profile from your direct messages, visiting their profile from your recents will result in the “User not found” error as well.
All in all, there’s a high chance that the person has blocked you if you got the “User not found” error when you visit their profile.3. Account is deleted
Thirdly, the account might be deleted by the user.
Whenever someone deletes their account, their profile will be gone, along with all of their posts.
When you visit the profile of someone who recently deleted their account, you’ll see a “User not found” error.
This means that their username no longer exists on Instagram.
So, if you were to visit their profile, you will receive the “User not found” error if they deleted their account.
If an account is deleted, it can no longer be found on Instagram.
However, if you happened to have direct messaged them before, or you have their profile in your recents, you’ll still be able to visit their profile.
But if you do visit their profile, it’ll show the “User not found” error.4. Account is suspended
Fourthly, the account that you’re searching for might be suspended/disabled.
In other words, the account is permanently banned by Instagram.
When an account is suspended, their profile will no longer exist on Instagram.
When an account is suspended, its profile will no longer exist on Instagram.
The most common reason why an account is suspended by Instagram is that they have violated one or more of Instagram’s guidelines.
If an account gets multiple reports for violating Instagram guidelines, or the AI detects it, the account will be suspended.
If that’s the case, visiting someone’s profile that was recently suspended will show the “User not found” error.5. Disabled account
The final reason why you got the “User not found” error when visiting a profile is that the person has disabled their Instagram account.
Disabling an account is temporary; unlike deleting it.
If someone disabled their account, their account will be hidden from Instagram until they re-enabled it.
When someone disabled their account, their profile along with their interaction with posts will be hidden.
This means that their profile will be hidden from Instagram until they re-activate it.
So, when you visit someone’s profile that just got disabled, you will see the “User not found” error.How can you tell if you have been blocked on Instagram?
If you have been blocked on Instagram, you will not be able to search for their profile.
However, you can still visit their profile if you’ve direct messaged them before or if they’re in your recents.
If you’ve direct messaged them before, you can still visit their profile from your direct message list.
But you’ll receive the “User not found” if you are blocked by them.
In addition, you can still visit their profile if they happen to be in your recents (in Instagram search).
Similarly, you’ll receive the error if you are blocked.Why can’t I find an Instagram user?
You can’t find an Instagram user because they might have blocked you.
To confirm that you’re blocked on Instagram, you can utilize an alternate account.
Firstly, go to your main account and search for their username.
If you’re blocked, their account will be hidden from you.
Then, use an alternate account to find the person’s profile.
If you’re able to find it, then your main account is blocked.Why can’t I find someone on Instagram if I’m not blocked?
If you’re not blocked, you can’t find someone on Instagram because of 4 reasons.
The user might have either changed their username or deleted their account.
Otherwise, their account might have been suspended or disabled.Conclusion
The “User not found” error is quite common on Instagram.
In this article, you’ve learned 5 different reasons why you got the error.
To summarize, here are the reasons:
The user has changed their username.
You’ve been blocked.
Their account is deleted.
Their account is suspended by Instagram.
The user has disabled their account.
Don’t jump into conclusions and verify the correct reason with the person first.Further Reading
How to Introduce Your Business on Instagram: A Step-by-Step Guide
Why Am I Getting no Likes From Hashtags on Instagram?
Your Post Goes Against Our Community Guidelines Instagram (How to Fix)
Author: Lim How Wei is the founder of Followchain. Feel free to follow him on Instagram.
Consider purchasing a piece of digital artwork digitally and receiving a distinct coin/token that certifies your ownership of the article. Isn’t that surreal? With NFTs around, that’s possible now.
Non-fungible tokens (NFTs) are blockchain-based cryptographic assets. They carry globally unique identification codes and store specific information. They cannot be transferred or swapped like cryptocurrencies. It contrasts with fungible tokens, such as cryptocurrencies, which are equivalent to one another. Thus, making it easy to be used as a medium for economic transactions.
Non-fungible tokens (NFTs) or non-fungible tokens are built using the same coding for digital currency like bitcoin or Ethereum. In other words, they are made on the blockchain network.
An NFT is a unique virtual article that symbolizes stuff such as artifacts, audio, or movies. They are purchased and traded digitally, usually using cryptocurrency. They are typically encoded using the same software as bitcoin or Ethereum.NFTs are also often limited-edition, with unique identification codes
It contradicts the majority of digital inventions, which are virtually invariably endless in quantity. Slowing g down supply should theoretically increase the value of a particular asset, given people have the need/want for it.
Photos or perhaps the entire collection of photos can be seen online free of cost by anybody. So, why are millions of dollars being used on something that can be readily accessed?
NFT enables the purchaser to retain ownership of the actual product. Furthermore, it includes built-in verification, which acts as a documentation of ownership. Buyers appreciate the pride that comes with owning a unique digital article.What Is the distinction between an NFT and Cryptocurrency?
NFT is an abbreviation for non-fungible tokens. It’s constructed using the same code as Bitcoin or Ethereum.
Paper currency and crypto assets are “fungible,” which means they may be swapped or traded for one another. They’re also worth the same amount—one rupee is always worth one rupee and one. The fungibility of crypto assets makes it an appropriate means of undertaking blockchain exchanges.
NFTs are distinct. Each contains a unique identifier that prevents NFTs from being swapped for or equivalent to one another (hence, non-fungible). Because they’re both NFTs, one cricket shot clip isn’t the same as the other. (One cricket shot video isn’t necessarily comparable to another cricket shot video.)NFTs in the Physical and digital world
NFTs can help equalize investing. A digital real estate asset is easier to split among several owners than a tangible counterpart. That tokenization approach does not have to be limited to just estates. It may apply to other assets, such as literature or artefacts. As a result, any article does not necessarily have singular ownership.
The new-age markets and the latest investing methods are the most intriguing opportunities for NFTs. Consider a bungalow divided into many parts, each with its own features and property classifications. One section may be like a cafe, another like an entertainment zone. Each section is distinct, valued individually, and represented by an NFT based on its qualities. The incorporation of necessary metadata into each NFT can simplify transactions, which in other ways, is a complicated business.How Does an NFT Function?
NFTs reside on a blockchain, a decentralized public database that includes detailed transactions. Blockchain is the fundamental technology that allows cryptocurrencies to exist. NFTs are kept on the Ethereum network and can be held on other blockchains.
An NFT is “minted” using virtual articles that represent both physical and virtual stuff, such as:
Sports-related audio and videos
Limited edition shoes
NFTs are digital versions of tangible collector artifacts. Instead of a physical vase on the table, the customer receives a digital version.
They will also have sole ownership rights. That’s correct: NFTs can only have one proprietor at a point. The unique data of NFTs makes it simple to validate ownership and exchange units between proprietors. They can also be used to hold relevant data by the creator.What Are Some Non-Fungible Token Examples?
Non-fungible tokens can be used to symbolize any property electronically. In-game objects such as characters, digital and non-digital collectibles, domain registrations, and concert tickets are types of items that NFTs can represent.How Can I Purchase NFTs?
Many NFTs can only be purchased using Ethereum. So, having some of this in a digital wallet is the key. You may buy NFTs from online NFT marketplaces, such as Rarible, or superrare. You may purchase cryptocurrency with a credit card on platforms such as Coinbase, Kraken and Robinhood. You will be able to transfer it from the marketplace to your purse.
As you look for alternatives, keep added costs in consideration. When you acquire cryptocurrency, they take a portion of your purchase.Why are NFTs relevant? Conclusion
Non-fungible tokens (NFTs) appear to have jumped onto the mainstream. From artifacts and musicals to pizzas and event tickets, they are the talk of the town and fetch millions.
However, are they worth the expense? Some analysts believe they are a bubble that will burst, similar to the dotcom mania or Beanie Babies. Others feel that NFTs are here to stay and will permanently revolutionize investment.
Emojis are a great way to communicate your thoughts and feelings to another person without using words. Plus, they save you a great deal of effort and time. These days, if you send someone a message with plain text, they might think you’re upset or angry at them. Especially if it’s a close friend.
You’ve probably used emojis before, in text messages or in one of the social media apps. When you can’t quite seem to put your thoughts into words or just to brighten up someone’s mood. But Snapchat emojis are a different story. If you’re new to the app, you might find them rather confusing. They’re more multi-purpose than on other platforms and are used for more than just expressing your emotions in texts.
Table of Contents
For example, you can tell how close you’re with a user by looking at the Snapchat emoji and you can even create your own emoji (or bitmoji) on the app.
Let’s have a look at what Snapchat emojis mean and how you can better understand and use them.What Do Snapchat Emojis Mean?
So what’s so different about Snapchat emojis? The main thing is, you don’t just use them in text, but instead you can read them to understand your relationships with your Snapchat friends.
The emojis on the app are used to track activity of both you and your friends. They can be set both manually and automatically. When Snapchat assigns your chat an emoji, the metrics they look at include the amount of snaps you send to one another, and how often you reply to each other’s messages.
Let’s see what you can learn from simply looking at your assigned Snapchat emoji. To see the emoji, open your Snapchat profile and go to the Friends section.Baby Emoji
The baby face is a pretty straightforward emoji. It means that this user and you just recently became friends on the app.Birthday Cake
Birthday cake is also easy to read. It means today is your friend’s birthday. Note that it won’t appear unless they included their birthdate on their profile.
Not everybody likes to share that sort of information on social networks. We recommend learning the privacy tips for Snapchat before you start using the app.#1 Best Friends Emoji
Now let’s look at all the different heart emojis on the app. First one is a simple yellow heart. If you see that next to your friend’s name, it means that you’re each other’s Best Friends on Snapchat. Meaning you’re on top of each other’s contact lists. That’s the person you send and receive the most Snaps from.BFF Emoji
If you see that yellow heart next to your friend’s name turn red, that means you two have reached a new level of your Snapchat communication. The red heart emoji indicates that user has been your Best Friend on the platform for over two weeks.Super BFF Emoji
Yes, there’s an upgrade even for the BFF status. You can become Super BFFs on Snapchat if you and your friend keep your BFF status (the red heart) for longer than two months. Then you’ll see a couple of pink hearts next to that contact’s username.Best Friends Emoji
There are different smiley face Snapchat emojis. All of them are used to identify your relationships with the users you’re closest to on the app.
The simple smiley face means that you and the user are each other’s Best Friends. You both send a lot of snaps to one another. This emoji also means that while you’re not at the top of your friend’s contact list, you are in their top eight.Mutual Best Friends Emoji
So this is when it’s starting to get tricky. The smiley face with sunglasses on shows you that someone from your Best Friends list is also on the user’s Best Friends list. Basically, you have a mutual user that you send a lot of Snaps to.Smirk Emoji
The emoji that has a smirk rather than a smile on it appears when you’re on the user’s Best Friends list while they aren’t on yours. It happens when a user sends you more and more frequent Snaps than you send them.Grimace Emoji
This awkward smile emoji is there to tell you that your #1 Best Friend on Snapchat is also the user’s #1 Best Friend. You both have a strong connection with the same person.Snapstreak Emojis
When you exchange Snaps with another user for several days in a row, you’ll see a fire emoji next to this friend’s name. It’s called Snapstreak. If you want to continue the Snapstreak, you’ll need to communicate with Snaps only. Messages don’t count.
The longer you go, the more fire emojis you’ll see next to your friend’s name, each indicating one say of the streak. When you reach 100 days’ Snapstreak, you’ll see it change to the 100 emoji.
The hourglass Snapchat emoji shows that you need to send a Snap to this person as soon as possible if you want the Snapstreak to continue.Sparkles Emoji
Sparkles indicate that you and the user are sharing a Snapchat group chat together.Golden Star Emoji
Pay attention to the users that have the golden star emoji next to their username. It means that someone replied to their Snap within 24 hours, so they might have something interesting to share.How To Use Emojis On Snapchat
All of the above-mentioned Snapchat emojis are the default options assigned to all the contacts on your friends list. You can also set your own unique emojis to certain users. It’s only possible with the friends that already have Friend Emojis assigned to them by Snapchat.
To customize your friend emojis, follow these steps:
That way, you can turn your best friend emoji into a pizza slice. Perfect for that special pizza buddy of yours.
Whether you use Snapchat to connect with friends or to spy on your children’s internet use, it’s good to be aware of what each of the Snapchat emojis stand for. It’s a good way to keep track of your connections on the app and see if you’ve maybe neglected some users and started to become overbearing for others.
We’ve all been there.
A client, or boss, presents a problem with the website: “Rankings are down despite all this work we have done on the site.”
You scratch your head looking at the pages you updated with internal linking, meta tag updates, and perhaps some small text on the page that mentions the focus keywords.
You’re not spamming, at least you don’t feel you did enough to alert Google that you’re spamming.
The pages are showing up in search results, but the rankings aren’t what you predicted, and they aren’t consistent across the pages you edited.
So you make those changes. And the rankings change again – but not for the better.
It’s as if the pages are all ranking randomly, and each change is making it worse.
Every SEO professional at some point has experienced this rank transition, whether you realize it or not.What Is Rank Transition?
Rank transition is Google’s way of confusing spammers as they adjust for rankings and continually readjust in an attempt to obtain a good position for one or more documents within a website.
It’s Google’s way of identifying specific techniques and formulating an algorithmic rule that appears to randomize rankings.
Google’s Ranking Documents patent was approved in 2012. The SEO industry covered it extensively, including Bill Slawski at SEO by the Sea and myself as I was experiencing the effects of the patent.
In 2014, the U.S. Patent office approved a similar updated patent, Changing a rank of a document by applying a rank transition function.
Both patents are fairly specific about what Google considers spamming, and the timing is quickly mentioned.
However, the wording leaves it somewhat open-ended which I believe could be used for most changes for SEO as well as the timing.What Appears to Be Random Isn’t Actually Random
Computers and programs can’t function in a random way.
Therefore, the ranking documents patent contains 29 claims detailing a set of rules in which the pages (or documents) that are affected by the patent are set up in a way that rankings appear to be random during the established transition period.
The patent’s abstract describes:
“A system determines a first rank associated with a document and determines a second rank associated with the document, where the second rank is different from the first rank. The system also changes, during a transition period that occurs during a transition from the first rank to the second rank, a transition rank associated with the document based on a rank transition function that varies the transition rank over time without any change in ranking factors associated with the document.”
Upon a change to a set of pages on a website, the new ranking position is determined.
However, it is not set for an amount of time. Instead, each page is assigned a position based on the algorithms defined in the patent.
The positions will appear to be random until that determined amount of time is complete and no further work or adjustments to those pages were made.
Figure 1 from the Patent:
Google looks at the page that is now changed (or optimized), determining the old rank and then the new rank based on the changes.
The rank transition is set and published.
If there are no further changes during the transition period then the target rank is set. However, the transition period is reset if more changes are made.
The patent talks about spamming techniques in detail:
“Various techniques exist, such as keyword stuffing, invisible text, tiny text, page redirects, META tags stuffing, and link-based manipulation.”
Keyword stuffing: Repeatedly using a keyword within a page to make the page appear to be more relevant to the keyword being searched.
Invisible text: Including a set of words on a page in which the text is the same color as the background.
Tiny text: Using keywords in small text within a page in an attempt to make a page appear relevant for a wide range of search queries, even though the page may not be relevant.
Meta tags stuffing: Using a large set of keywords in the meta tags in which the keywords do not relate to the content on the page.
Link-based manipulation: This may include the creation or manipulation of a first document or a set of first documents to include a link, or several links, to a second document attempting to increase rankings for the second document.
While these spamming techniques are mentioned in the document, many more could be included that trigger rank transition – even just simply making changes to a specific set of pages.How Long Does This Ranking Transition Last?
The patent mentions:
“After a period of time, the document’s rank might rise to its new steady state (target) value. Like FIG. 6, the time line shown in FIG. 7 may be represented in days in one implementation consistent with the principles of the invention. In other words, the document’s rank may decrease for a period of approximately 20 days before settling in on its new steady state (target) value (e.g., 1.0 in FIG. 7) in approximately 70 days after a positive change in its link-based information.”
When the patent was approved in August 2012, Google was pushing Panda updates and refreshes and my team launched a major project that cleaned up many issues.
Three months (to the day) after launching the updates we saw a significant increase in traffic and improvements in rankings for the series of pages.
Ranking transition is triggered when changes are made to a set of pages on a website.
Those pages begin with a first rank for the page (or document) with a second rank then set.
During the transition period, a transition rank is set based on the rank transition function that varies the transition rank over time without any change in the first or second ranking factors for the page.
This year, I worked with a property management company. I helped redesign and optimize their website.
The site was completely overhauled. The roughly 100 URLs and content stayed the same with a design refresh after completing an SEO audit and market research.
I cleaned up some internal linking that appeared spammy and made some usability improvements.
The site added 500+ new pages of content optimized following today’s best SEO practices.
Using the Keylime Toolbox tool, I monitored the rankings in Google over time from Day 0 (before launch) to Day 90, and 10 days past.
At Day 90 the site saw a stable average ranking position and seemed to hold with minimal fluctuation. The 90 days appears to be the transition rank with a few volatile bumps.Summary
The massive efforts in 2011 and 2012 to fight spamming has left us SEO professionals often wondering what is going on with our results.
Never fear, though.
It could be that your changes are in the ranking transition period and simply waiting to show their permanent place.
I have often sent the articles written about the patent, and even sent the link to the patent itself, to help make my case to clients and bosses that we simply need to wait it out and see how we did in a few months.
All screenshots taken by author, February 2023
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