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Twitter CEO vows to tackle the Trolls

For all the amazing things the internet has to offer, there is one pervasive and extremely pesky problem that millions of internet users have to deal with on a daily basis, namely Trolls! Often taking the liberty of free speech to the extreme, these individuals are a continual hassle all over the internet – especially on social media sites like Twitter. There have been numerous reports of harassment and abuse on Twitter over the years, but now their CEO has admitted that these Trolls are driving away users, and that Twitter sucks at dealing with such abuse. He has now sworn to take more drastic actions to make the Twitter experience more enjoyable in the future.

Such an admittance from the CEO carries a lot of weight for the company, and came as a response to a recent case involving Lindy West, who is an American writer for GQ, an editor, and performer. She is also the founder of a popular Blog for teens called: It’s Not Your Fault. Due to her online persona, she became a target for some pervasive Twitter trolls, who in their enmity, created an account using her recently deceased father’s name, to torment her. Free speech or not, that’s just unnecessarily cruel!

Even though Twitter already has some security and blocking features, many people feel this is not enough. This recent case helped to spark a debate about a company’s responsibilities to their users, and what these companies can do to protect people from this kind of abuse in the future. Responding to some people’s questions whether anything could be done, Dick Costolo, the current CEO of Twitter had this to say:

“On Tue, Feb 3, 2024 at 12:45 PM, Dick Costolo wrote:

Let me be very very clear about my response here. I take PERSONAL responsibility for our failure to deal with this as a company. I thought i did that in my note, so let me reiterate what I said, which is that I take personal responsibility for this. I specifically said “It’s nobody’s fault but mine”

We HAVE to be able to tell each other the truth, and the truth that everybody in the world knows is that we have not effectively dealt with this problem even remotely to the degree we should have by now, and that’s on me and nobody else. So now we’re going to fix it, and I’m going to take full responsibility for making sure that the people working night and day on this have the resources they need to address the issue, that there are clear lines of responsibility and accountability, and that we don’t equivocate in our decisions and choices.”

Trolling is certainly a problem all over the net, that nobody is safe from. Famous people such as movie stars or millionaires aren’t any safer than the average person from unsolicited attacks on twitter or other social media sites. Remember the disturbing images Zelda Williams was sent last year, just after her iconic father’s death? Does that speak volumes about the company’s service, or about the inherent lack of empathy in some people’s minds? Is it really the company’s responsibility to make your online experience safe from harassment by other people? Is it even possible to provide a completely safe social media experience?

Well, Mr. Costolo certainly seems to think so and will undoubtedly push for more security tools to become available for the 232 Million users worldwide. Let’s hope he is successful in this endeavour, and that other social media sites will follow suit to Tackle the Trolls.


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Review: Tweeki 2 Brings The Best Of Twitter To Pokki

Tweeki is one of the best Twitter clients around, offering for free what many others want you to pay for.

I’m always on the hunt for truly great Twitter clients for the PC desktop, and one of my finds from last year was Tweeki. Despite some drawbacks, I was impressed with Tweeki’s mobile-like interface, and deemed it an excellent client for anyone with one Twitter user. Shortly after, Tweeki, which ran on the Pokki platform, shut down due to Twitter API changes, and has re-emerged as Tweeki 2, a whole new iteration of the Pokki Twitter app.

Tweeki shows one column at a time on a simple mobile-like interface.

The change becomes apparent before you even log in. Tweeki 2 is based on a new partnership with Intel, which means you must create an Intel Services Identity before you can start using Tweeki. Once you do, you can use this single log in to bring up all your Twitter users on any PC, including unread counts for timeline, mentions, and DMs. This feature works surprisingly well, but it’s important to note than when logged in on two PCs at once, actions you perform on one PC, such as switching between users, will also affect Tweeki on the other PC.

Once logged in, you’ll become acquainted with the new Tweeki interface. In a strictly sized window (you cannot change the size), you’ll find six different columns: timeline, mentions, DMs, lists, profile, and search. In addition, a compose button opens up a compose bar which you can hide when not using it, and another button on the left opens up the users and settings menu. For here you can add users, switch between users, sign out of the current user, and access the notification settings.

Just like the old version of Tweeki, here too you can choose between badge and banner notifications, but Tweeki 2 makes them available for lists as well. Speaking of notifications, these will only pop up or show for the user you’re currently on, which makes it much easier to manage multiple accounts than the older version. General unread counts for all your accounts are available on the profile menu as well.

View images and watch videos inside Tweeki while reading your feed.

Things have changed in the reading front too. Whereas before your own tweets and mentions were marked in green and orange on your timeline, these are now highlighted by a color bar to the left of the tweet, and while they’re somewhat less obvious, they’re definitely colorblind friendly.  Your own username, when mentioned, appears in a different color too. Images and videos are now available to view inline, providing a self contained and enjoyable reading environment.

The new compose window is much less obtrusive, and includes a spell checker to avoid those embarrassing typos. The first iteration of Tweeki had some problems with link shortening, and I’m sad to say that the situation is now worse. There is no built-in way to shorten links in Tweeki, and any links used stay in their long form, using up most of your character allowance. If you have an easily available way to shorten links this won’t be a problem, but if you don’t, this could turn the Tweeki experience into a pretty uncomfortable one.

Tweeki 2 can perform almost any Twitter action you can think of. This includes browsing profiles, following and unfollowing, creating, editing and deleting lists, and performing various searches. The Live Stream search option lets you view search results as they’re published without lifting a finger. It’s easy to save searches to reuse later, as well as to browse some world trends.

Profile view is a great addition, and the only place where links get (unnecessarily) shortened.

The old Tweeki had some connection problems—as many Twitter clients do—and this one suffers the same problems. From time to time I had to sit and stare at revolving circles while my tweets were trying to load, but most of the time things worked beautifully. All in all, Tweeki 2 is a great addition to the Pokki family, a platform which many use as a Start-menu replacement for Windows 8, and will appeal to anyone on the hunt for a simple, beautiful and free Twitter client.

Hp Will Do The Smartphone Thing Again, Ceo Says

You gotta feel for poor ol’ computer maker Hewlett-Packard. The troubled computer maker is struggling due to slow sales growth, razor thin margins and a serious management crisis that saw the company fire a few CEOs before settling with former eBay exec Meg Whitman. That’s only the tip of the iceberg.

HP’s $1.2 billion acquisition of Palm in 2010 was to breathe new life into the company and provide a lucrative new revenue stream.

It instead turned into an expensive fiasco that cost HP ton of credibility and contributed greatly to a loss of direction. So, what’s HP gonna do? Try the smartphone thing again…

Arik Hesseldahl, reporting for the AllThingsD blog.

We have to ultimately offer a smartphone because in many countries of the world that is your first computing device. You know, there will be countries around the world where people may never own a tablet, or a PC or a desktop.

But Meg, didn’t you do smartphones and failed?

We did take a detour into smartphones, and we’ve got to get it right this time. My mantra to the team is: ‘Better right than faster than we should be there.’

So we’re working to make sure that when we do this, it will be the right thing for Hewlett-Packard, and we will be successful.

In my opinion, she’s just saying what investors want to hear. Sure, HP has the reach, supply chain expertise and powerful distribution to compete with anyone, Apple included.

But in order to make a dent in the crowded smartphone market, HP needs to think big and make something new, something special, something outside the home screen approach of iOS and Android, or Microsoft’s informative tiles in Windows Phone.

Unfortunately, it is hard to take on Apple and Google when your company is in a design crisis. This is an all-in-one desktop computer HP introduced just recently.

Here’s a real-life image.

In case you were wondering, this ain’t Apple’s wireless keyboard and Magic Mouse. Image via 

In case you were wondering, this ain’t Apple’s wireless keyboard and Magic Mouse. Image via Engadget

And here’s Apple’s iMac.

One would expect this kind of blatant copying from Samsung, not HP.

The Next Web‘s headline sums it up best: “HP introduces new Apple iMac”.

You gotta feel for HP.

The company had to report one of the worst quarterly losses last month amid declining computer and printer sales. Much of the decline in HP’s fortunes has been linked directly to Apple’s iPad.

The writing is already on the wall: chip giant Advanced Micro Devices (AMD) is also struggling in the post-PC world. Citigroup analyst Glen Yeung has downgraded his ratings on Intel, AMD and Nvidia over fear that post-PC devices (and by that he is really thinking Apple devices) is affecting these incumbents.

The analyst fears that the upcoming launch of Window 8 won’t be enough to revitalize the PC industry. Apple’s share of the U.S. notebook market is now 27 percent and the Mac growth has been outpacing the PC industry for six years straight.



Interesting enough, HP allegedly was testing its failed webOS mobile operating system as a web app on the iPad. The Palo Alto-headquartered printer maker, however, has even bigger worries on its mind.

If you throw tablets in the picture, HP is no longer the world’s leading computer vendor – Apple is.

Source: NPD DisplaySearch Q2’12

Count tablets as PCs and Apple beats HP.Source: NPD DisplaySearch Q2’12 Quarterly Mobile PC Shipment and Forecast Report

Shipping seven out of each ten tablets sold in the second quarter of 2012 for a 68 percent share and adding nearly five million Macs the company sells each quarter easily propels Cupertino ahead of every other computer vendor.

Again, provided you count tablets as PCs.

The original Palo Alto garage where Bill Hewlett and Dave Packard in 1939 established the now legendary Hewlett-Packard partnership.

The original Palo Alto garage where Bill Hewlett and Dave Packard in 1939 established the now legendary Hewlett-Packard partnership.

I like Tim Cook’s view of the post-PC world that Apple is spearheading:

When we’re talking about the post-PC world, we’re talking about a world where the PC is no longer the center of your digital world, but rather just the device.

We’re talking about a world where your new device, the devices you use the most, need to be more portable, more personal, and dramatically easier to use than any PC has ever been.

It’s an extension of Jobs’s “PCs will be like trucks” analogy.

Technology alone is not enough.

Contrast this to Microsoft’s PC-plus approach:

We actually believe Windows 8 is the new era for the PC plus. We believe with a single push of a button you can move seamlessly in and out of both worlds. We believe you can have touch, a pen, a mouse, and a keyboard. The reimagined Windows is a game changer. 

Notably, Jobs had accurately pinpointed the source of HP’s ongoing woes, telling his biographer Walter Isaacson:

While some Apple board members were happy that Hewlett-Packard gave up trying to compete with Apple’s iPad, Jobs did not think it was cause for celebration.

“Hewlett and Packard built a great company, and they thought they had left it in good hands,” Jobs told Isaacson. “But now it’s being dismembered and destroyed.”

“I hope I’ve left a stronger legacy so that will never happen at Apple,” he added.

What’s especially noteworthy is that a 13-year-old Jobs called up Hewlett and Packard – his idols at the time – to ask for some spare parts for a frequency counter he had been building at the time. In addition to parts, Bill Hewlett gave Jobs something far more valuable – a summer job that would suck up Jobs completely into the world of technology.

The rest, as they say, is history.

Anyways, does HP deserve a smartphone do over, what do you think?

Box Ceo: Ipo, Beefed Up Collaboration Features On The Horizon

Box, the red-hot provider of the eponymous cloud storage and file-sharing service, will boost the collaboration capabilities of its product in the next 18 months, and could become a publicly traded company next year or in 2024.

Box, which has raised more than $300 million in funding since its founding in 2005 from investors like Draper Fisher Jurvetson and Andreessen Horowitz, now has a roster of more than 150,000 customers with more than 15 million end users.

Customers include more than 90 percent of the Fortune 500, and revenue grew almost 150 percent last year, as demand soared for its service, which lets employees do document-centric collaboration with each other and with outside parties like customers and partners.

“I wouldn’t expect us to go public this year, but it’s something we’re certainly thinking about and talking about over the next couple of years,” said Aaron Levie, the company’s wunderkind co-founder and CEO, who is 28 years old.

“We don’t have a specific timeframe [for the IPO] because there’s so much we’re investing in from a growth standpoint, but it’s something we’re very aware of and sensitive to,” he added.

One area of growth the Los Altos, Calif., company is focusing on is its international expansion.

A little over a year ago, Box launched a formal push to boost its sales abroad with the opening of its European headquarters in London, and Levie said that the results have exceeded expectations. “The international opportunity is huge for us,” he said.

Having gained a solid footing in Europe, Box now has its sights set on Japan, and the goal is to push the company’s percentage of international revenue from below 20 percent of its total today to between 30 and 40 percent over the next few years.

Of course, rivals aren’t giving Box a clear path to the basket. The company faces a variety of competitors, including storage and file-sharing specialists like Egnyte, YouSendIt, and Dropbox, as well as cloud collaboration players with their own competing products like Microsoft with SkyDrive and Google with Drive.

The Box service, which can be accessed from computer browsers and mobile apps for all major platforms, is aimed at businesses of all sizes, and Box plans to deepen and broaden its collaboration features.

“We have a very long roadmap around collaboration and [file] sharing and how people can work with their data and content,” Levie said. “We’re very early on that roadmap. What you see today is not how the product will look in six or 18 months.”

Two recent acquisitions give an idea of what’s to come.

In May, Box bought an unreleased application called Folders. That application was designed to give iPhone and iPad users a mobile front-end interface for Box as well as for competitors Google Drive and Dropbox.

At the time, Box officials said that the Folders technology will be meshed with Box’s iOS application and upgraded later this year. Folders includes a PDF viewer, a music player, document, photo and video viewers, a photo and video recording tool and the capability to create and edit notes.

Also in May, Box acquired Crocodoc, whose HTML5 technology it will use to improve the way documents stored on its service are rendered for viewing, replacing its existing document preview feature.

“We’re making a significant push right now to ensure we have the absolute simplest experience around managing and consuming content,” Levie said.

He’s convinced that the attractiveness of the Box service will continue to rise along with the popularity of cloud-based business software, which is creating an ever-growing number of fragmented content and data silos across applications.

“Customers have gone from using a dozen or half a dozen [cloud] services or apps in their business, to using hundreds, so there is going to be even more demand for centralizing your business content at once within Box, and being able to extend that content to all of the apps you’re using,” Levie said.

To that end, Box established years ago and continues to enhance a developer platform for its service so that software vendors and enterprise developers can link the Box product with their tools, applications and systems.

“We want Box to be the underlying platform where that collaboration and content sharing happens, so we have to invest directly in apps that will drive that as well as in platform functionality that will create those experiences,” he added.

Lastpass Ceo Explains Possible Hack

The CEO of password management company LastPass says it’s highly unlikely hackers gained access to his millions of users’ data–but that he doesn’t want to take any chances.

Siegrist now says he may have been “too alarmist” in assuming the worst, but that–even if it ended up hurting his company’s image–he wanted to act quickly and make sure everyone was informed. Given the proximity of the event to Sony’s Playstation Network hack, after all, security was certainly high on many users’ minds.

I chatted with Siegrist for about half an hour Thursday afternoon. The following is an edited version of our conversation.

[Read: LastPass, Online Password Manager, May Have Been Hacked]

PCWorld: What exactly happened that made you think something was amiss?

Siegrist: We tend to look over traffic logs and look over what’s going on with the networks pretty regularly. Anytime we find any outlier, we want to know why. We try to figure out what’s pulling the data and moving the bits.

PCW: What do you know right now about what kind of data could have been taken or compromised?

We know the machines involved have the users’ encrypted blob data as well as the data for their usernames, their password hashes, and the salt for those hashes. Because of that and the size of the data, we don’t think more than a couple hundred blobs could have been taken.

We’re trying to look at what is the worst possible case and how we can mitigate any risks coming out of that. Could this be just some kind of weird glitch? It could. But we haven’t had any of those before, and we’ve been watching this a long time.

PCW: We’re talking about blobs, hashes, and salts–a lot of phrases folks aren’t used to hearing. What does all of this mean in terms of what was actually in that data and what someone could glean from it?

Siegrist: You can combine the user’s e-mail, a guess on their master password, and the salt and do various rounds of one-way mathematics against it. When you do all of that, what you’re potentially left with is the ability to see from that data whether a guess on a master password is correct without having to hit our servers directly through the website.

[Author’s note: The master password is the password used to protect a user’s LastPass account. With it, you would be able to sign into the account and then directly access all the passwords that user has stored on LastPass’s servers.]

PCW: So, to set the record straight: Is there any chance whatsoever that passwords users stored in their LastPass accounts could now be compromised?

Siegrist: We don’t think there’s much of any chance of that at this stage. If there was, it would be on the orders of tens of users out of millions that could be in that scenario, just because of the amount of data that we saw moved. But it’s hard for us to be 100 percent definitive without knowing everything.

PCW: If someone had what you’d consider a strong master password, then, would they have any reason to be worried at this point?

Siegrist: No. None.

PCW: What steps are you recommending users take now?

[Author’s note: LastPass is also requiring some users to change their master passwords with the service as a precaution.]

PCW: Some users have said they’ve been locked out of their accounts, or that their stored passwords are missing when they sign in. What’s going on in those instances and what do you suggest people do?

Siegrist: What we think is essentially that they’re using a new password but that there’s old data on their computer from before the password change. What we’re suggesting is that people re-login or clear their local cache, which can be done in the LastPass plugin. They can also always contact us and we can help them out.

Siegrist: When signing in, we’re forcing every user to prove to us that they’re coming from an IP that we’ve seen them come from before, or prove that they still have access to their e-mail. We think by taking those steps, we’re locking down any chance that somebody that guessed one of the master passwords would have any shot of getting in.

In retrospect, we probably overthought this a bit and we’re maybe too alarmist ourselves. The real message needs to be that if you have a strong master password, nothing that could have been done would have exposed your data. The only thing we’re worried about is people that have weak ones. That’s why we’re making all these moves.

A lot of the services on the servers that were involved have also been locked down as a precaution, and we’re still investigating on that end as well. We haven’t found anything unusual yet, but we’re still looking at it.

PCW: What would you say to someone who’s seen some of today’s coverage and is feeling apprehensive about continuing to store their passwords with LastPass?

Siegrist: I’d say that anytime you’re storing data centrally, you’re risking something. That said, if you handle things the right way by using a strong master password, you really do protect yourself. I think we’re in a better position than most, but that being said, we are relying on our users a bit and that is something we need to make easier.

We tried to handle this the way we’d want it to be handled if we were users. And that’s what we’re looking at. We’re trying our best to do what’s right.

Also of interest:

LastPass: Security Challenge–Test the Strength of Your Password

Best Password Managers: Top 4 Reviewed

Twitter Highlights 18 Of The Hottest Trending Topics Going Into 2023

Twitter has published a round-up of the fastest growing topics, which are expected to continue growing in 2023.

Twitter is releasing these insights in an effort to help brands be more culturally relevant – according to the company’s data, a brand’s cultural involvement makes up a full 25% of a consumer’s purchase decision.

“Today, we’re releasing hundreds of cultural insights from the conversation on Twitter, to inspire and empower brands to develop campaigns on the leading edge of shifts in consumer behavior and beliefs.”

The trending topics have been grouped into 6 overarching themes. The company says these reflect a fundamental shift in US culture and offer a look into what matters to consumers as a new decade approaches.

Here’s a look at the big 6 themes and the top conversations happening around each of them.


Conversations around body image, diet, and physical appearance are shifting to discussions around a healthy mind and whole-body wellness. Mind and mental health conversations are up 125%, while conversations around body and physical fitness are down 75%.

Trending topics in this area include:

1. Data-Driven Bodies

2. Holistic Health

3. Being Well Together

Everyday Wonder

People are developing a growing fascination in the universe – including planets, climate change, and extreme nature. Conversations around spiritual practices – like yoga, chakras, Zen, and mindfulness – are down 45%. Conversations around alternative spirituality – like healing, energy, and astrology – are up 168%.

Trending topics in this area include:

4. DIY Spirituality

5. In Awe of Nature

6. Cosmic Fascination

Creator Culture

The creative arena is alive and well on Twitter, which is full of conversations involving makers, builders, entrepreneurs, writers, and musicians. In particular, unsigned musicians hashtags have increased 113% as more artists join Twitter to spread awareness of their work.

Trending topics in this area include:

7. Creative Currency

8. Hustle Life

9. Connecting Through Video


People are sharing more about themselves, breaking stereotypes, and demanding more from society on issues related to gender and diversity. Representation of disabilities, both physical and mental, are up 133%.

Trending topics in this area include:

10. Fandom

11. Gender Redefined

12. Represent Me


People are becoming increasingly focused on the environmental costs of everyday life, and having discussions around taking action and finding solutions to create a more sustainable culture. In particular, The conversation around environmental veganism is up 235%.

Trending topics in this area include:

13. Ethical Self

14. Sustainable Steps

15. Clean Corporations

Tech Life

People are imagining the possibilities of a more connected, efficient, and expansive future. Conversations around a fourth industrial revolution are up 340%, especially when it comes to the effects of AI and blockchain on the workforce.

Trending topics in this area include:

16. Blended Realities

17. Future Tech

18. Tech Angst

More Insights

Twitter has launched a web page dedicated to these insights, where you can learn more about everything mentioned about. Marketers stay use this data to stay on top of what’s current in culture, and gain more understanding of what’s going to matter more to consumers in the year ahead.

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