Design Your Presentation With Pantone’s Color Of The Year 2023
It seems that there is no return to our old ways of living. The past years have shown us that we need to change and adapt, that we need to act more carefully and invest time in what really matters for each of us, individually.
Displaying a carefree confidence and a daring curiosity that animates our creative spirit, inquisitive and intriguing PANTONE 17-3938 Very Peri helps us to embrace this altered landscape of possibilities, opening us up to a new vision as we rewrite our lives. Rekindling gratitude for some of the qualities that blue represents complemented by a new perspective that resonates today, PANTONE 17-3938 Very Peri places the future ahead in a new light.
Very Peri is a color meant to inspire versability and transformative times, it places future times in good light. Reminding us of Ultra Violet, also a color that pointed us toward the future, the 2023 color illustrates especially the dynamic between physical and digital lives
Everyone who wants to keep up with the color institute will use this color in their materials.
To help you figure out how to apply this color to your upcoming projects and presentations, we’ve rounded up some practical uses of Pantone’s 2023 color, from templates and graphics to helpful tips on how to choose the suitable color scheme. 1. Select your color scheme based on the Color of the Year
If you are not using your brand/your client’s colors, the second option can be using Very Peri. After setting the presentation’s main color, you need to find the color scheme to go with that. An easy-to-use tool for this is the Color Wheel, there you can choose the color combination you like: complementary, monochromatic, analogous, triadic, or tetradic.
Regardless if you’re aiming for balanced and visually pleasing or for high-contrast and striking color combinations, your color scheme will need to be split into one dominant color — dominant either because of how much it appears in the design, or because of how it stands out in comparison with other colors — and one or more accent colors.
Use tools like Adobe’s Color Wheel or this Color Calculator to see all the color schemes that you can build using Very Peri as the main color.
Pantone also provided a few color palettes that you can explore on their website.
How to use it on a presentation slide:
How to use it on a presentation slide:
The Star of the Show
How to use it on a presentation slide:
Amusements 2. Make it part of your background
Very Peri is a very pleasant color to have in a presentation. Don’t be afraid to just use it at maximum.
The easiest and most straightforward way is to use it for a solid colored background. All you have to do is just:
Add Custom Color with the RGB Code: 102-103-171
This one allows you to present your content and data in a clean and straightforward manner. 3. Presentation styles with Very Peri
There are so many good examples and we love, as Pantone said, that Very Peri “illustrates the fusion of modern life and how color trends in the digital world are being manifested in the physical world and vice versa.”
Play with colors, use your creativity, and let the joyous and spritely attitude of Very Peri take over.
Now that you have seen our use of Color of the Year 2023 in presentations, show us how you use it.
But you can always get our free editable by subscribing to our newsletter.
Stay close for Pantone 2023 Color of the Year.
According to Gartner, half of the businesses do not define metrics to track the success of their digital transformation. Companies need pre-determined metrics (KPIs) to track whether or not best practices are being implemented and the digital transformation process is creating the intended value.
In this article, we present the top 6 KPIs that can make it easier for you to track the success of your digital transformation journey. 1. Cost benefit analysis of digital adoption
Digital adoption means leveraging digital tools to their fullest capability for the desired goal. For example, suppose your organization started using chatbots to improve customer service. What are the outcomes/benefits you achieved with this digital technology? For instance, what percentage of consumer compliance is solved by using a chatbot? How is the customer satisfaction rate affected by this implementation? By automating customer service, how much money does the company save? For more on benefits, you can check our article on the top 14 benefits of chatbots.
Also, companies should consider the cost of digital transformation for instance cost of chatbots development and deployment (including training data preparation, data annotation model building, testing, data versioning, and monitoring) 2. ROI of digital transformations
You should measure the ROI of new technologies that you integrate into your business processes on your overall organizational strategy. Not every digital transformation investment may yield the desired outcomes for the organization, and not every positive outcome is equally impactful. The benefits of the technologies you incorporate into your organization must outweigh the cost of resource use such as time and investment spent.
You can evaluate the return on ROI of your digital investment by tracking how the digital tools you include in your business process improve your strategy goals, whether it is cost savings or customer experience improvements. For example, is there an increase in the number of customers, or is there an improvement in the customer experience? 3. User engagement numbers
User engagement means how many customers interact with your products or services. Good engagement gives information about whether your customers are adopting your technology. There are three user engagement metrics to measure the number of users who engage with your service or product:
Daily active users: DAU measures the total number of people that log in and engage with a specific product or app in a given day.
Weekly active users: WAU is the number of people who interact with an app or platform in a week.
Monthly active users: MAU is the number of people who visit or interact with a product in a month.
The number of customer compliance per month: If your company has less compliance without a decrease in the number of monthly active users, it means that customer satisfaction is increasing. 4. Digital capabilities
Organizations’ IT infrastructure and employee skill levels are important factors affecting the digital transformation processes. The success of the integration of new technologies into organizations is directly proportional to organizations’ digital maturity level. Technologies that are already in use and digital skills (skill level of the employees who will use new tools) are among the factors that affect the digital maturity level of the organization. 5. Evaluate reliability of digital transformation
Switching from operational workflows that rely on manual processes to a digital business model may cause security issues for organizations. You must evaluate your organization’s availability (customers’ ability to access products or services when they need them), security (customers’ belief that their data will be handled securely by the organization), and system performance to notice potential reliability issues. Some of the most common metrics that provide insight to evaluate the performance are:
Mean Time to Failure (MTTF): Average time to the first failure of the system. It is a statistical parameter that shows the reliability of the system. It is used for non-repairable system failure, after a failure occurs the relevant component of the system should be changed.
Mean Time to Resolve (MTTR): Metric that measures the average time it takes to identify and correct the cause of the failure after it has occurred.
Mean Time Before Failure (MTBF): The average time between two failures. Unlike MTTF, the component can be repaired when a failure occurs. 6. Employee productivity
Employee productivity refers to output per each employee in the organization in a given amount of time. After a successful digital transformation, the amount of work done by employees is expected to increase. By tracking employees’ productivity (improvement in time to complete work by a worker), you can measure the efficiency of your digital transformation process. For example, when more basic tasks are automated such as document capture automation, employees can focus on more productive tasks. Further Readings
You can also check our other articles on digital transformation:
Also, don’t forget to check out our sortable/filterable list of digital transformation consultants.
If you have questions, we would like to help:
Gülbahar is an AIMultiple industry analyst focused on web data collections and applications of web data.
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Digital technology is becoming an integral part of today’s business environment at a staggering pace. Among other things, this means that companies that don’t keep up will be confined to the bottom tier or, in the worst-case scenario, expose customers to major risks.
In a setting where the customer success journey is the main asset to compete for, living up to the expectations of your audience should be considered the guiding principle of digital transformation. The Customer is Key
Focusing your business strategy on customers is certainly not a new idea. There is no shortage of companies whose rise to prominence can be traced to a customer-centric approach, with names like Amazon, Zappos, and Apple coming to mind.
However, in the digital age, the importance of customer success has reached unprecedented levels. While it is tempting to dismiss this notion as a hyped-up buzzword, there are actually good reasons to take it seriously. The Rules Are Changing
The first factor is a game-changing shift in the supply-demand dynamics. It has been going on for a while now, with its roots reaching as far back as the industrial revolution and similar milestones in economic growth. Other possible culprits are:
Rise of digital assets that essentially have an infinite supply
This last bit is what interests us the most. Digital goods and services, which occupy an increasingly large portion of the economy, do not fit into the classical supply-demand model.
Simply put, once something can be multiplied to produce an infinite number of copies, the deficit is not a concern anymore. In such an environment, customers become the main asset that drives the industry.
Interestingly, this outcome of digital transformation was actually viewed as one of the major digital transformation risks due to the proliferation of unlicensed copying.
Also read: iPhone 14 Pro Max Is Apple’s New iPhone To Be Launched In September (Know The Release Date, Specification, Rumour & More) Customer Experience Isn’t Optional
The second is the fact that digital transformation is a cornucopia of tools and solutions for improving customer experience. Some of these, like gathering feedback, are tried and true marketing methods brought to the next level by the capabilities of technology.
Others are completely new domains that harness the power of computing, with things like neural networks and AI coming to mind. Here’s a brief rundown:
Engagement and Interaction: If you could describe everything related to customer loyalty in one word, that word will probably be “engagement.” The emergence of the social media space backed by analytics has created an unprecedented opportunity to build a digital presence and strengthen the connection with the customer base at little to no expense.
With so many ways to enhance user experience available for everyone, there is really no way to opt out.
A service that does not offer a tailored approach or skips on social media presence will appear irresponsible, and rightfully so.
Also read: Top 9 WordPress Lead Generation Plugins in 2023 Knowing Your Risks
What’s more, while some of the digital transformation risks, such as resource allocation, are familiar problems with known solutions, others are unique threats that require unique approaches (think data privacy and cybercrime).
Luckily, the growing understanding and awareness give birth to new dimensions of risk mitigation services, such as digital transformation consulting.
Digital risk roadmaps and frameworks are becoming an essential part of long-term business planning, with top digital transformation consulting firms offering comprehensive solutions that meet a broad range of objectives. Wrapping Up
The adoption of digital technology has reached a level where it cannot be left to chance. While its potential value for customer experience has grown enormously, so did the risks it poses to businesses.
In a contemporary business environment, where customer success has become the main resource to compete for, recognizing digital transformation risks is a requirement for those who intend to reap its benefits. Sophie
She also includes the characteristics of her log in a fun way so readers will know what to expect from her work.
Three essential steps to kickstart Digital Transformation
In recent months, several companies have mentioned to me that their CEO is committed to digital, but they’re having challenges at middle management levels, where it’s harder to gain commitment. This can be easier if there is a clear plan shared with all. You can, as many do, call this your digital roadmap, it describes where the business is now and where they’re going.
There are several models available, for example, Dave Chaffey recommends the Carnegie Mellon Capability Maturity Model (CMM) in his post ‘Using capability maturity models to review effectiveness and set targets for Digital Transformation’. Interestingly, he describes the early internet age which is less than twenty years ago, when many companies had claimed their domain name yet the website was ‘under construction’. At that time many CEOs I was working with could not see why they needed a website when they had fantastic brochures, sales teams on the road, and great PR contacts!
Today, if a business doesn’t have a good quality, branded website, you assume something is wrong. It’s suspicious, not quaint. Your online presence is part of your authenticity, it is inconceivable to imagine a Fortune 500 or FTSE100 company without at least one website. In the same vein, in five years’ time, we may consider companies without a digital strategy, or an integrated marketing strategy to be in the same time warp. Step 1. Gain evidence before you get started with digital transformation
Before starting on a new journey, it’s essential to gain some evidence. It’s unlikely you’d plan a holiday without first checking weather reports, currency details, travel times, and hotel reviews. Yet in business, we frequently start on a project without evidence.
To ensure your digital transformation journey works, start with an audit to identify the ‘where are you now?’ question. This gives you benchmark information that can be used at a later stage. Within this I typically would review:
What are your digital strengths and weaknesses? Use the TOWs matrix to make this more useful.
What are your key competitors, or similar organizations doing?
What’s around the corner? This information is often not available online as it’s often ‘work in progress’. I recently attended the Academy of Marketing conference to explore what’s new in marketing education, it was really useful and revealed the latest marketing thinking in research and education. Look at relevant events where you can meet other businesses in a similar situation.
Trying to work out where to get started? We recommend the ‘digital strategy success factors’ module in our Digital Transformation Learning Path to kick-start your planning. This strategic training module contains examples and templates designed to support you in building your digital transformation strategy. By the end of the module you’ll be able to:
Summarize six pillars of success that should be included in your digital marketing strategy.
Explain how digital plans relate to other plans
Compare three complementary frameworks for structuring a digital strategy.
Lay out a one-page summary of your digital strategy.
Find out more about this module plus our whole suite of digital transformation resources including planning templates, case studies, reports, and our popular Digital Transformation Playbook.
Digital strategy success factors
Part of the Digital marketing strategy and planning Toolkit
Learn how to define a structure and scope for your omnichannel marketing strategy
Learn More Your customers’ omnichannel experiences
When auditing your digital marketing strategy, don’t forget to ask yourself, what do your customers want? Customers often find the path to the new product offer way before organizations do. Taking holidays as an example, consumers can spend hours, days and weeks to identify their ideal holiday (how long did it take you to plan your holiday this year?).
Yet, how many destinations, hotels, and attractions still produce masses of brochures? TripAdvisor conducts in-depth research each year and its latest report noted that
“When researching places to stay on TripAdvisor, 80 percent of respondents read at least six to 12 reviews before making their decision, and they’re most interested in recent reviews that will give them the freshest feedback.
More than half of respondents (53%) will not book a hotel that does not have reviews.”
Yet at the same time, many hotels and restaurants ignore the reviews and worst still, some argue with the customer! If you’re in the hospitality sector, and if you ignore reviews online and your bookings are down, there is a reason. Is it time to ditch the brochures and focus on the reviews?
Keeping track of a constantly evolving marketing strategy can be tough if you’re not tracking your omnichannel marketing channels and platforms in a consistent way. That’s why digital transformation is so important for businesses of all shapes and sizes to manage their customers’ experiences of their companies.
Our RACE Framework helps digital transformation leaders plan, manage, and optimize their marketing strategies across the customer lifecycle of reach, act, convert, and engage. Step 2. Create clear objectives about where the business is going
Once the audit stage is completed, it’s useful to understand what does your organization want to achieve? Are there specific objectives? Is there a future milestone that’s driving practice within the business? Or has your business started to notice that it’s being left behind?
To move to the next step, use a model or roadmap. I’d recommend the 5S marketing goals as a tool to develop business objectives. This is because many objectives focus on the numbers, which is essential, but it leaves out other factors. The 5Ss which was originally designed as a website review tool (and still works for this purpose) is an easy-to-use ‘objective generator’. It’s worth working on the objectives with a team so you get some early buy-in.
Looking to take the next step to digital transformation? Our dedicated marketing strategy solutions support Business Professional Members and their teams manage the key aspects of digital transformation for their businesses.
Set vision for digital transformation
Part of the Managing digital marketing transformation Toolkit
Learn how to explain the future opportunities of digital marketing to your colleagues or your clients in a compelling way
Learn More Examples of transformation timescales
Even so, it’s important to understand that the process doesn’t happen overnight, it can take some time. Dell is a good example of a company that’s constantly adapted to customer and market needs, from 1996 when chúng tôi launched, generating $1 million in sales per day just six months after the site went live, to 1999 when they blazed a trail and took technical support online, when others said it couldn’t be done. Dell shares its story and we’ve included it previously as a great example of how a company has managed its transformation.
In an article from Cap Gemini, they highlighted Starbucks who adapted their business to embrace digital, after a series of disappointing results. From free WiFi to adding mobile payments, they have created a difference in today’s ever-crowded coffee shop market.
In the past the idea of a start-up gaining more web visitors than the best known political paper was unthinkable. Yet the Huffington Post has a higher web rank both in the US and globally. What’s needed for digital transformation to work?
The UK government and indeed the US government is embarking on programs of digital transformation. This seems to be driven by customer need (I want to pay bills online, so send me an email with a link) and cost-saving, reducing the amount of paper issued, documents printed and postage every year.
The UK government’s vision is ‘Digital by Default’. I’ve used this transformation dashboard on several training courses as it sums up the vision succinctly. There is a supporting paragraph for anyone needing more detail and one of the reasons it will work is that they’ve started to classify where each department is on its roadmap.
As would be expected within major institutions such as government services, the steps to digital transformation start with discovery, what are the users’ needs, and will it work? Stage two is alpha where the objective is to build a working prototype to be used by stakeholders to gain a greater understanding of a service.
What’s interesting is that this stage is time-bound to take no more than eight weeks. I wonder if that always happens? Stage three is beta, where the service is tested and improved until it reaches stage four, live.
Our ‘define digital value proposition’ module, in the Digital Transformation Learning Path, is packed with strategic marketing tools and templates for Business Professional Members to review the strength of their digital value proposition and benchmark digital value propositions and brand propositions.
Define Digital Value Proposition
Part of the Digital marketing strategy and planning Toolkit
Learn how to craft a powerful Digital Value Proposition (DVP) and how this differs from a brand proposition
Learn More Digital transformation roadmap
In the USA, President Obama launched his digital strategy with the question “I want us to ask ourselves every day, how are we using technology to make a real difference in people’s lives?” This evolved into their vision “Information and services anywhere, anytime, on any device”.
Unfortunately, this transformation dashboard is no longer published, but in 2023, the Government digital service shared this useful 7 Lenses Maturity matrix which we recommend for reviewing the capacity of a business to transform and to identify what the barriers are. It combines both vision and implementation, as a sort of roadmap. Step 3. Defining the process to launch the digital transformation strategy
In all these examples, there are three common factors which you need to adopt to get started with your digital transformation. This is the first step in your digital roadmap.
A clear vision
A digital team A clear vision
In the past companies had ‘mission statements’ that were so long, they were printed onto the back of business cards as an aide-memoire! Today your vision has to be clear, memorable, and succinct. A digital team
Teams are formed to transfer knowledge, provide support and enable existing staff and departments to adopt digital. Teams may be formed as a working party within your organization and supplemented with digital training.
It’s a new year, and as such, I wanted a fresh start. Over the past few months I had become increasingly frustrated with the sluggishness of my MacBook Pro. My laziness over the summer left me behind on OS X Yosemite betas – and the smoothness and flow of the SSD on my work machine was absolutely in terror.
I took this weekend to wipe the slate clean on my MacBook Pro, and it was such a liberating feeling. Not only did I rid of files and applications that I absolutely never used or would need again, but I brought back the speed my Mac once had. As such, I challenge you to take back your Mac this weekend.
It’s actually easy to do. If you’re like me you’ll get anxiety about losing files, but don’t worry. I left my external hard drive in my dorm room back at college with my Mac Mini, so I had to resort to some crafty measures.
I’m not a subscriber to Carbonite (I will be now), an online service that will allow you to backup all of your files to the cloud for $10/month. So for this little project, I signed up for a free no-commitment trial to backup all of my files. The trial won’t allow you to backup music and movie files, but I use Spotify so that didn’t really matter.
I downloaded the Carbonite Mac app, and backed up all the important stuff like my documents and what was left on my desktop. Now that everything is in order, it’s time to erase your hard drive and start fresh with a clean install of Yosemite. Don’t come back mad at me if you lose an important file. Please make sure everything is backed up somewhere, maybe multiple places for the important stuff.
That being said, pull up the following directions on your iPhone and shut ‘er down.
Make sure you’re Mac is connected to the Internet. Since modern Macs don’t have a disc drive, OS X will pull the files from the magical cloud.
Turn your Mac back on while holding down the Command and R keys.
For some reason I had to install OS X Mountain Lion first – that’s what Apple decided to pull down from the Internet for me – and then install OS X Yosemite from the App Store through Mountain Lion. The Yosemite install was seamless – Apple’s really gotten this down.
You’ll then want to go back to Carbonite’s website, where you don’t even have to install the Carbonite app back on your Mac to grab your files. Carbonite simply puts them in a .zip folder, where you can then drag them into the correct folder – nice and organized.
Now wasn’t that easy? Now you have a fresh install of Yosemite, with updated apps, and your important files.
My goal this year is to keep my software updated and not have to run into this problem anytime soon.
Do this on your lazy Sunday. You’ll thank me later.
Looking for a a quick way to get up to speed on all of OS X Yosemite’s most outstanding features? Our OS X Yosemite Interactive Starter Guide is a visual tool to help you become quickly acclimated with some of Yosemite’s most notable new additions, improvements, and changes.
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