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Tim Cook recently sat down with ABC News’ Diane Sawyer to discuss Apple’s commitment to privacy, digital wellbeing, and more. The talk about the iOS Screen Time functionality comes as Apple faces backlash from some third-party developers for removing certain parental control applications from the App Store.
Speaking to ABC News, Cook reiterated that Apple doesn’t want customers overusing their iPhones. Instead, it wants iPhone usage to “enrich” lives and empower people to do things they previously couldn’t do:
“We make money if we can convince you to buy an iPhone… but I don’t want you using the product a lot,” Cook said. “What we want to build are products … to enrich your life. … Do something you couldn’t do without it. … That’s what gets us excited.”
Cook said he was surprised at how much even he picked up his phone – “around 200” times a day. “I would have guessed less than half” of that amount, he said.
Building on that, Cook explained that with the Screen Time feature in iOS 12, Apple is trying to “give the parent the controls” when it comes to managing device usage by kids. The Apple CEO noted there are many different parenting styles out there, and there’s not a universal fix for overusing a device.
Cook also said that he gets emails “from parents all the time” and that there will be more things that Apple does to help parents in this area:
“What we’re trying to do is give the parent the controls,” he said. “There’s no standard for parenting, as we both know. People have different views about what should be allowed and not,” he said. “A fix is defined differently for you and I and everyone. … You know, what might be reasonable for me might be totally unreasonable for my neighbor.”
“I get notes from parents all the time,” he said. “They have great ideas. And I’m sure there will be more things that we will do.”
Also during the interview, Cook touched on Apple’s stance on privacy. He explained that companies who “track you on the internet” know a lot more about you than the classic “Peeping Tom” concern. Cook reiterated that users are not Apple’s “product” and that the company “treasure[s] your data.”
The Apple executive said that while growing up, “one of the worst things, other than… something like hurting somebody or something, was the Peeping Tom. You know, somebody looking in the window. The people who track on the internet know a lot more about you than if somebody’s looking in your window. A lot more,” he said.
Tim Cook’s interview with ABC News comes as Apple faces backlash from certain developers for removing third-party parental control applications from the App Store. Apple claims that the removal of those apps is out of privacy concerns due to their use of MDM systems, but some developers have disputed that stance.
Cook’s full interview aired on ABC last night, and you can watch it here.
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You're reading Tim Cook Talks Screen Time, Privacy, And More In Abc News Interview
Cook opened the interview by talking about how Apple perceives the people who claim the company is “doomed” or that its best days are behind it. Cook explained that Apple looks to the future rather the long-term, focusing primarily on whether or not customers are happy with products and services:
“It’s absurd. It’s people just not understanding the company.
I strongly believe that if users are happy then things will take care of themselves over the long-term. We don’t really look at the stock, because we’re focused on the long-term.”
Tim Cook also talked up the importance of the iPhone, and just how integral it has become to users. The Apple CEO called the iPhone the “best consumer product ever” and pointed to examples such as Health and Apple Pay as to how people can’t live without iPhone:
“iPhone is best consumer product ever. It’s become so integrated and integral into our lives, your health data is there, you’re paying with it from an Apple Pay point of view, you’re messaging your friends. I don’t know if there’s such a consumer product that’s made such a profound change in people’s lives.”
During yesterday’s earnings call, Tim Cook blamed some of the slowing iPhone sales on the increasing number of reports related to the upcoming iPhone 8. He reiterated that again during today’s interview, explaining that the articles tend to push people to delay their purchase, especially in China where people “have a tendency to buy the latest”
From there, the interview shifted towards Services and what Apple could potentially add to make it an even bigger chunk of business. Cook explained that video has hit an “air pocket” where cord cutting is starting to accelerate and people want different ways to consumer TV. He also noted that consumers want to something that’s “more than just linear TV.
“We see that the video has hit an air pocket. While cord cutting has been happening on some kind of basis, we think it’s accelerating. It’s clear what the end story looks like here and we’d like to play in this. We think the best experience for a customer is to view things how they want.”
Cook also talked about Apple’s original content efforts, essentially saying this is the company’s way of testing the waters and that it will see where these initial efforts end up.
President Trump was also a point of discussion, with Cook saying that in these types of relationships, there are things you’ll agree upon and things you won’t. He stated that there’s no reason to let the things you don’t agree on mean you have zero interface. Cook also reiterated his calls for tax reform and the outrageous process that is bringing money back into the United States.
Finally, in typical Tim Cook fashion, he teased the pipeline that Apple is currently working on. Noting on artificial intelligence, augmented reality, and Apple Watch.
We always are working on an incredible number of things. The watch has been an incredible move into health, especially in the wellness and fitness piece. I’ve lost 30 pounds thanks to Apple chúng tôi is huge, we use it in so much of what we do today. We’re going to be able to use it more in the future thanks to processor and GPU improvements.
As I’ve said before, AR is something we’re really excited about.
View clips of Tim Cook’s interview below and watch the full video here.
EXCLUSIVE: Apple CEO Tim Cook discusses the iPhone, China & more with @JimCramer.
— CNBC (@CNBC) May 3, 2023
Below is Cook’s 2024 interview on the show:
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Fortune Magazine has Tim Cook on the cover of the June 11 issue with Editor-at-large Adam Lashinsky’s feature under the headline How Tim Cook is Changing Apple.
Not only does the cover photo look fabulous, the story itself offers previously unknown details behind Steve Jobs’ successor.
One of my favorite highlights: Cook often sits with random employees at lunch.
So, what’s Cook been up to, how about the driving force behind his management style and just how effective he’s been at replacing a legend…
According to an excerpt over at Fortune, Cook is determined to put his own stamp at Apple rather than be content living under the shadow of his predecessor, the late co-founder and CEO Steve Jobs.
Some of his moves “will court controversy with the Apple faithful”, Lashinsky writes, because “he doesn’t apologize for charting a new course”.
Cook asked employees in a speech at a special ceremony in Cupertino dedicated to honoring the life of Steve Jobs that they honor one of Jobs’ dying requests, “that Apple’s management not ask “What would Steve do?” and instead do what’s best for Apple”.
Be that as it may, Apple’s inevitably changing from a Steve Jobs-focused company to a more regular corporation abiding to some of the rules of business world that Jobs just loved to break.
For example, acting under tremendous pressure from the investment community, Cook and the Apple board greenlighted a dividend and share repurchase program.
The deal would have hardly went through under Jobs’s watch as Apple had not been paying a cash dividend since 1995.
Some other signs that Apple is becoming a more normal company.
When Adrian Perica, a former Goldman Sachs banker, joined Apple several years ago, he was the only executive whose sole remit was dealmaking. Steve Jobs basically ran mergers and acquisitions for Apple.
Here’s the cover of the June 11, 2012 issue.
You gotta love the Photoshop job…
In what some might deem a worrying sign, Lashinsky cites a former employee who observes that “Apple is becoming “far more traditional”, meaning more MBAs, more process, and more structure.
Max Paley, a former engineering vice president who worked at Apple for 14 years until late 2011, is also quoted:
It looks like it has become a more conservative execution engine rather than a pushing-the-envelope engineering engine. I’ve been told that any meeting of significance is now always populated by project management and global-supply management.
When I was there, engineering decided what we wanted, and it was the job of product management and supply management to go get it. It shows a shift in priority.
This was to be expected.
Some other highlights:
• during a meeting with large investors at Apple’s Town Hall conference room, one of the investors said Cook “was in complete control and knew exactly who he was and where he wanted to go, he answered every question head-on and didn’t skirt any issue”
During his tenure as Apple’s operations chief, Cook was largely attributed with running the trains on time while reducing Apple’s inventory from weeks and months to days.
“Inventory is fundamentally evil”, he used to say.
And it’s exactly these traits that Apple needs at this critical juncture in its history.
But even though it’s still business as usual at Apple, I think we can all agree the company is in fact changing and becoming more of a ‘normal’ American corporation.
Let’s just hope that Cook knows what he’s doing and that all those new managers and hire-ups and corporate structure won’t kill the creativity process and turn Apple into yet another committee-driven gadget maker.
The big question remains unanswered: how will fans respond to this new, more normal Apple?
Motorola talks Android, Wearables & Nest: The SlashGear Interview
It’s fair to say Motorola had a big 2013, and SlashGear sat down with Steve Horowitz, senior VP of software engineering, and Steve Sinclair, VP of product marketing, at CES last week to talk wearables, contextual ecosystems, and the Internet of Things. The Google-owned company kicked off a new smartphone strategy, epitomized by the always-listening Moto X and the shockingly-affordable Moto G, arguably just as notable for what it left out of its products as what it chose to include. Meanwhile – and topical, given Google has just acquired Nest – we also talked about Motorola’s place in the smart home, and where former Android project lead Horowitz sees the smartphone fitting in. Read on for the full interview.SlashGear: 2013 was an important year for Motorola. What do you see as the highlights?Steve Horowitz: “We’ve been very pleased [with 2013], it’s been a very busy year for us. We’ve been basically reinventing a brand; re-establishing a brand, and a company, and in the process trying to get products out. We’ve been very pleased with Moto X in terms of showcasing what can be done if you take a few things and focus on them and do them right. And if you take what is effectively a great core Android experience, and you enhance it rather than modify or compete with it, that’s really been our focus on the software side, frankly start over from scratch.”
“By doing that we think we’ve been able to show again what, in a phone that maybe isn’t the highest spec ever, by focusing on the entirety of the experience, and dedicated processors, and very tightly integrated software and hardware, we can deliver a phone that we think has a great experience in the Moto X, and then the Moto G we’re very pleased with the response we’ve seen from that device, where by taking a clean approach we’ve been able to build a device where we think it has every ability to keep up with the big boys in terms of performance because we just do less and frankly get out of the way with most things.”
SlashGear: Is there going to be a tension between a compact range that’s easier for you to manage, and the differentiated demands of an audience that is ever-more demanding?Steve Sinclair: “That challenge is what’s fun; trying to figure out how to unlock that so we can give people the choice that they want. And it’s going to take time to get there, but certainly you can see hints of that in the things we’re doing today and the things we’re talking about doing in the future, that we want to get to that point where we can offer them variety without compromising on things like the software experience and fragmenting our own capabilities and resources so that we can’t, you know, update all of our products when it’s appropriate to do that.”Steve Horowitz: “I think you’ll find us continuing, much like you see with X and G, to push the limits of what can fundamentally be done with a smartphone. The idea of a phone that can listen to you at all times, and the screen’s always on, that just didn’t exist. Until we started doing that with X. So we’re going to continue to push those limits, but at the same time there are economic realities to the accessibility of that kind of device.”
“Just like in automobiles, so Mercedes or BMW, they’ll always have a high-end showcase, and they’ll have a product that is more affordable and accessible to a broader population. So even on the higher end we’re still going to be focusing on value, but we’re always going to be innovating continually at various tiers of the market.”
SlashGear: Android phones went through an arms race of hardware, but we got to a point where, perhaps, phones were “fast enough”; the differentiator becomes the software. Yet there’s an interest among certainly the tech-aware audience that they’d like to be as close to pure Android as possible, something Motorola has moved toward.Steve Horowitz: “We are showing, and demonstrating, at Motorola that not only will we update our devices to Android releases quicker than anybody else, but we will continue to enhance our experiences – I mean, we’ve done 26 updates to our experiences just in the last month or two – so we will continue to move really quickly.”
“So I would say that, if people are looking for a device, they’re not going to buy a device for any one particular feature or set of features, but they’re going to buy a device that is just going to get better over time and that is responsive to them as a consumer. Because, if there are issues we can fix them quickly, and if we’re going to add things, we’re going to do it at a pace that nobody else is doing it.”
SlashGear: How does being a Google company help with that, or does it?Steve Horowitz: “The way that I view it is, our strategy is not only pure Android but to embrace Google and its services. So if you think about the entirety of what Google offers, whether it’s Google Now, or Hangouts, or Google+, these are Google properties that we don’t have to do anything. By featuring those, and integrating well with them, and putting them at the forefront, our phone just gets better more quickly because those are the services we rely on. So we really are the best at Google, and a showcase for Android.”Steve Sinclair: “Steve’s team has created a huge challenge for me on the marketing side, the fact that we are so fast and furiously updating our experiences and capabilities. It used to be, you had to wait until the next big maintenance release or the next big product launch to happen, and you bundled all these new capabilities into that announcement, and tell the world about it. It made it relatively easy to communicate the value proposition of this product with all these capabilities.”
“Now it’s like, every week, I’m getting the “okay, we just added capabilities to touchless-control, we need to let everybody know about it,” – okay! “Oh, we just added iOS calendar and contact migration to Moto Migrate,” – okay! “Hey, we just fixed that bug that came out on KitKat, a week after KitKat was launched, and we need to let customers know that we squashed it, we didn’t have to do anything else but update that one app it was affecting.” It’s both a nightmare and it’s awesome.”
SlashGear: You’re competing for eyeballs at point-of-sale. Does that rapid pace of change present a problem because you’re trying to keep both consumers and sales associates up to date?Steve Sinclair: “First of all, if you’re talking about retail and POS, it’s about keeping them up to date: they’re our best avenue for making sure people understand those things. At the end of the day, we do step back, we up-level it to “your device is always going to get the latest and greatest; we’re not going to abandon it on day one.” So it isn’t any one feature that’s important, it’s the fact that you can guarantee from us that you’re always going to get the latest OS updates, not only fast, but continually over the life of the phone. You will keep getting new experiences.”
“So that’s the reputation we want: we don’t need to focus on any one thing. It’s just great to know that “I’m going to buy this Motorola device and, not only does it look great, but it’s only going to keep getting better from a software perspective, and it’s not going to backslide when the next version of the OS comes out because it’s laden with all these other things people have put on other phones.””
Steve Horowitz: “No consumer products in history have ever done that: where you buy it and it just gets better. Unless you’re a real geek and you take the time to go looking for, say, a firmware update on your audio receiver at home, your product isn’t getting better. So it really is an important element of why people would buy a phone, and we think that we can do as good a job as anybody, at Motorola, of doing that.”SlashGear: We used to see a fairly broad range of smartphone form-factors – clamshells, QWERTY keyboards, sliders, etc – but the segment has effectively coalesced on the monoblock. Do you think that’s all we’re going to get from now on?Steve Sinclair: “I can’t predict the future. There are certainly going to be opportunities for different things, but at the same time we’re going to be focused on delivering the best experience, and I don’t think going out and doing something crazy is where we’d want to put our resources.”
Steve Horowitz: “I think that, certainly this idea of – I’ll broaden wearables to the Internet of Things – that really is where things are headed. I’m not going to say there’ll be no innovation in form factors, because there will be, I mean even tablets – that was an innovation in form factor that enabled a different time of engagement with information than a phone does.”
“But I think that the more interesting dynamic to me is this idea of interacting not just with wearables that you have, but even the dynamics of a home that has an alarm system that’s on the web, and if you look at Nest, and thermostats, and now smoke detectors, right, and the ability for your phone to be the hub of all the things that are relevant to you in your life. That is where I think you’re going to see a ton of innovation; how do phones fit into that broader ecosystem.”
Steve Sinclair: “It’s an interaction model thing, which we obviously embraced fully with things like touchless-control: use your voice fully without having the phone in your hand, or anywhere nearby for that matter. I think that’s where a lot of the fun stuff is happening right now.”SlashGear: Right now there isn’t one solid leader in the smart home space. Nest does, say, the thermostat, while Philips does the light bulbs, and Yale does the automatic bolts…Steve Horowitz: “The commonality is the app. Yes, there’s no protocol or one leader that offers everything; I think that’s frankly healthy. I think innovation comes from competition, so the fact that there are multiple companies that are all out there, providing different solutions, the commonality being that they’re connected to the internet. So IP is the connectivity; it’s not that there’s one interface or protocol that everyone is going to get behind. It’s just the fact that they’re all connected is going to open up possibilities that are pretty amazing.”
“So if you think about contextually-aware phones, the fact that you have an app or even an interface, through an IP layer, means that at some point … I know Nest, you can go to the app, and you can dial up the temperature if you’re coming home early. Well, why can’t your phone automatically know where you are – which it does – and be able to talk to, I mean this doesn’t happen yet, but automatically configure your temperature for you without you having to do a thing. So I think that’s kind of where we’re headed, where your phone, because it’s the thing that’s always with you, it’s going to be the center of all this stuff.”
SlashGear: Does there need to be some greater communication between Motorola and, say, the Nests and the Philips, so that your devices are better integrated in all that?Steve Horowitz: “I don’t think you’ll see us be huge movers in a much broader home automation system ecosystem. I think, really, the value is in people doing things they’re good at, and really focusing on that area. So we’re not going to go and try to create a Nest thermostat, or a thermostat competitor.”
“But we will continue to embrace the fact that we’re not the only device in a consumer’s world, and so we’re very open to ensuring that a phone can be a central control point, but without us having to control everything else.”
Looking for more CES 2014 coverage? Check out our show hub for all the key news!
Several users have reported that they are unable to use Screen Time properly on their iPhone, iPad, or Mac.
“You’ve reached your limit on Chrome.”
Users have reported the following problems with Screen Time:
App and content restrictions and limits are not working in Screen Time. For example, Screen Time does not limit Safari, Facetime, Facebook, or Chrome.
Users are unable to add or modify limits, restrictions, or settings.
Screen Time reports regarding how you (or your kids) use your device are not accurate. (See also: What Do Grey Bars Mean In Screen Time Reports?)
Parental controls are not working, meaning users are unable to manage a child’s device.
Screen Time won’t turn on, the button is grayed out.
Some users have said that they have begun experiencing this problem after updating their devices.
You can use Screen Time on your iPhone, iPad, iPod touch, or Mac to set screen time limits for yourself or your child. For example, you can block Chrome easily via Screen Time to prevent your child from accessing the Internet.
Are you having this problem too? Are you having trouble getting Screen Time to work? In this article, we explain how you can troubleshoot your problems if Screen Time is not working on your iPhone, iPad, or Mac.
If you forgot your Screen Time password, you can reset it.
1. Check Apple’s system status page
Apple has a special webpage that lets users monitor whether different Apple services are running, currently down, or experiencing issues. This page also details. This means that if you are having Screen Time problems, it could be because of an outage. In other words, it is possible that your device may not be reaching Apple’s Screen Time service.
Here is how you can do this:
Open a web browser and visit the system status page (direct link).
Find Screen Time.
If you spot a red, yellow, or orange dot next to Screen Time, this means that Screen Time is experiencing problems. Meaning it is not working and Apple is aware of the problem, what you can do is to wait. If Screen Time has a green dot, that means that there is no problem and you should try the next tip below.
2. Update everything
Update your device(s). If there is more than one device (e.g., your child’s iPhone or iPad), update all devices. Here is how:
Then, if you are having issues with third-party apps (FaceBook, Youtube, Twitter, Games, Social Media, etc), make sure that you have the latest version of those apps as well. You can update it by going to the App Store on your Mac, iOS, and iPadOS device. The update process may be different for the apps that you have installed outside of the Mac App Store. Some apps may or may not update themselves automatically. But ensure that you are using the latest version of the app. For example, you can also update Chrome on your Mac by following the steps below:
3. Turn off, restart and turn on Screen Time
Try these three steps in this order:
If the steps above do not work, then try these similar steps, if you have a family member like your child:
4. Check the date and time
Please ensure that the date and time on your iPhone, iPad, or Mac are set correctly for your time zone. You may want to turn on the “Set Automatically” option. Here is how you can do this:
This screen will show the date and time. If they are incorrect, correct them and turn on Set Automatically. You can fix it if Set Automatically is grayed out.
If your device could not determine your location, ensure that Location Services is enabled.
If you think Location Services is not working, you can also fix that too.
We all know that too much screen time is not good. However, we do not realize how much time we are spending in front of our mobile phone screens. Using too much of mobile screen can affect both mind and health of people. It is, therefore, of utmost importance to keep an eye on our screen time. In our earlier article, we have explained how to control screen time on iPhones using the default function in iOS. In this article, we will explain how to manage screen time in Android smartphones.Why Should You Manage Screen Time?
Besides affecting own health there are many other reasons to manage screen time in Android smartphones.
Nowadays, kids are obsessed with mobile phones. Learning from home has brought a phone or tablet to most of the kids. Therefore, Parents must keep an eye on the screen time of their kids.
Additionally, it is also essential to see how many apps they are accessing. Parents or guardians should be able to allow or disallow the kids from accessing an app. It should also be possible to set a specific period for a kid to access an app.
If you are interested in learning all of these things on Android, continue reading this article.Manage Screen Time in Android
Android provides handy monitoring tools to keep a check on your screen time. You can also find the time spent on each individual app on your phone. The following steps will explain the different features of digital wellbeing in Android.
Open ‘Settings’ and select ‘Digital Wellbeing & parental controls’ option.
Choose ‘Your Digital Wellbeing tools’ on the next screen.
You can find the total screen time spent for that day. The circular scale will display the fractions of the time along with app names. This is a brief report.
If you want to see the detailed screen time, tap the circular chart or ‘Dashboard.’
The next screen will display a detailed view of your screen time. You will find a list of apps along with watch times.
Tap the drop-down list at the top of the ‘Dashboard.’ You can see ‘Notification received’ or ‘Times opened’ statistics. “Notification received’ tells how many notifications you have received as a whole and from each app. ‘Times opened’ tells how many times you have opened apps.
Scroll down the list to see all the apps.Restrict Individual App’s Screen Time
Digital Wellbeing AndroidParenting Controls in Android
If your kid has an Android phone or tablet, you can use parental control and set all of the above settings for them. You can view all the statistics and their locations on your phone. Make sure you have set up a Gmail address for your kid as a parent and connect it to your Gmail account. Use the Gmail address of your kid to set up their Android phone or tablet. Next, follow the below steps to watch their activities or see their locations.
Open ‘Settings’ and select ‘Digital Wellbeing & parental controls’.
Scroll down and look for ‘Parental controls.’
You will see the email address of your kid below. If you have set up multiple email addresses, all of them will show up here.
Tap the email address of your kid to open ‘Google Family Link’ if it is installed on your phone. Otherwise, ‘Google Play’ will open so that you can install it on your phone.
Under ‘Google Family Link’, you can set screen time limits, allow or block apps, see the location of your child’s device, etc.
Open ‘Settings’ and set the controls.
Parental Controls Android
Related: How to record your phone screen in Android?Manage Screen Time in Android with 3rd Party app ‘Screen Time’
Although Android provides enough features and tools for your digital wellbeing and parental control, you can also use 3rd party apps for extra comfort and flexibility. ‘Screen Time’ is a simple to use app which provides screen usage time for all the apps you use on your phone. You can also set time limits for the apps to restrict the usage.
Install the ‘Screen Time’ app from Google Play.
Install Screen Time on Google Play
Run the app once the installation is completed and accept the ‘Data collection and use disclosure’ to continue.
Give ‘Usage access’ to ‘Screen Time’ app on the next screen. You can find ‘Screen Time’ app in the list and enable ‘Permit usage access’.
The next screen will show your total screen time for today. You can see the breakdown of the screen time into different app’s times. Tap ‘Last 7 days’ to see the statistics of the last week.
Tap the app icon to see the detail of the screen time of that app.Limiting Individual App
If you are using a particular app for longer time, it’s a good idea to limit the usage of that app. In this way, you can restrict the most used apps one by one and reduce the overall time spent on the screen.
Screen Time App for AndroidIgnoring Screen Time After Limiting
Now you may have a question that how to ignore the screen time set and continue using the app for emergency need. Default Android Screen Time setup will make the app icon grey. When you tap on it, it displays a message that your daily time limit has ended. The only option is going to settings and change the time limit you have setup previously.
Ignore Screen Time Limit in Android
However, the Screen Time app will show a “Ignore Limit” message after reaching the time limit. You can tap on that link and choose to ignore the limit for only 15 minutes or for the entire day.
Ignore Limits on Screen Time App
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