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The 2023 Land Rover Defender is pitch-perfect

Nobody was surprised that the 2023 Land Rover Defender returning the classic nameplate stateside drew praises. Realists were overjoyed by how the new Defender managed to pay homage to its original styling without ruining the boxy, go-anywhere attitude of the original. On the other hand, there are of course the purists who prefer simple mechanicals, crude yet dependable suspension and drivetrain components, and an earthquake-proof body-on-frame chassis, the latter of which is also generally responsible for a bone-shaking and teeth-chattering ride.

The new Defender still does the things purists were hoping it would do, but if you’re a realist, it’s essentially the same Defender, albeit in a lighter, more modern, and more capable package. We’ll get to the engineering part in a bit, but first I’d want to first discuss some of the key design elements.

Depending on who you ask, the new Defender’s appearance is either incredible or a travesty. Personally, after seeing it in the metal, I think both of the 90 and the 120 are designed to fit the build for mass appeal over time. You have to admit, you’re probably still wishing for the squared-off cues of the original, and that I understand, but I assure you, there’s an immediate sensation of familiarity. It’s like seeing a blood relative or childhood friend for the first time in ages. And for me, that’s a good thing.

I’m just as delighted that the design team took absolutely nothing from the existing product lines such as the Evoque or Velar. “It’s a simple, simple shape that a child can draw it,” said Prof. Gerry McGovern, design director for Jaguar Land Rover. “But from a design and engineering point of view, it was important that we acknowledge the old Defender, but we could not be restricted by it because the new model has to be designed for a world that has changed massively from when the original Defender was created.”

It means a silhouette that’s unmistakable, whether you’re looking at the Defender 90 with its 101.9-inch wheelbase (and which will arrive later next year) or the Defender 110 with its 119-inch wheelbase – longer than a Land Rover Discovery – and four proper doors. The proportions are not only optimized to achieve a well-balanced design, but the shape has something to do with the Defender’s all-terrain capabilities.

“The new Defender is an excellent example of reconciling design and engineering,” added McGovern. Both the front and rear wheels are stretched further towards each side to give the new Defender extremely short overhangs. And while that’s a famous strategy in coupes and convertibles for injecting a dose of sportiness, it also means better interior room, more efficient cargo space, and unparalleled all-terrain capabilities. In fact, the Defender 110’s impressive approach, break-over, and departure angles allow it to conquer virtually any type of terrain. If the wheels can dig in, the new Defender can probably go over it.

Don’t let the new aluminum body-on-frame architecture leave you thinking this is anything akin to a compact crossover. The new SUV is built on a new architecture that’s three times more rigid than the conventional body-on-frame design underpinning previous generations of the Defender. “The mission was to engineer an authentic Defender for the modern world,” said Mark Wilkinson, lead manufacturing engineering specialist at Jaguar Land Rover. “We were given a clean sheet brief: just make it the best. We created a new and more challenging test regime that is unique to the new Defender, to develop the toughest, most durable, and capable Land Rover ever.”

It starts with the aforementioned D7x aluminum unibody platform – the stiffest Land Rover has ever developed – coupled with permanent all-wheel-drive, front and rear fully-independent suspension, and a twin-speed transfer box. This makes the Defender an incredibly capable off-road vehicle. “But what you might not expect is the new Defender is equally capable on the road,” added Wilkinson. And for me, this makes a lot of sense. Unlike hardcore SUVs of former times, modern SUV owners do most of their driving around town and in open highways, which the old Defender tends to hop, skip, and jump hard enough to give passengers soreness all over. “That same aluminum architecture gives it precise and immediate dynamic response along with the comfort required to make it an everyday car,” concluded Wilkinson.

The new Defender will be available in two configurations: P300 and P400. The former is equipped with a 2.0-liter turbocharged inline-four that’s good for 296 hp, while the latter is a virtual tech-fest of modern go-fast parts. Not only is the P400 equipped with a 3.0-liter turbocharged inline-six, but it also has an electric supercharger powered by a 48-volt mild-hybrid system, which also harvests braking energy to feed a small lithium-ion battery pack for stop-start capabilities. Combining all these elements provides 395 hp and 406 lb-ft of torque, enough to launch the Defender P400 from 0 to 60 mph in 5.8 seconds. Also new is a brake-by-wire system to produce more precise and linear braking pressure, for superior dynamics with less body pitch.

Curating for potential buyers who might not be able to decide for themselves, Land Rover packaged four distinct accessory packs to assist in the decision process: namely the Explorer Pack (roof rack, spare wheel cover, wheel arch protection); Adventure Pack (portable rinse system, pressurized water reservoir, integrated air compressor); Country Pack (scuff plates, load space partitions); and Urban Pack (front under-shield, scuff plates, etc.). Considering the long list of options, having a shortcut seems like a great idea to me.

Younger and more tech-savvy buyers should appreciate the new electrical architecture that carries double the amount of data using a centralized computer with three domain controls to handle the infotainment, drive systems, and connectivity. This new computer is continually connected to the cloud and is protected by a multi-layer cybersecurity system. “This system has been tested by a number of publications and is yet to be defeated,” Wilkinson boasted. The operating system has a smartphone-like user interface with a flat menu structure and fast reaction time. “We’ve been obsessed with how to reduce cognitive workload. Ninety percent of your tasks can be accessed directly with one touch.”

For a vehicle so associated with the UK, I couldn’t help but notice how Land Rover paid close attention to American car culture when outfitting the new Defender. Perhaps one of the biggest nods to Americanism is the bench-type front seat which, according to Director of Product Planning, JLR North America Rob Filipovic, is definitely coming stateside.

“Almost every full-size pickup in the US market come standard with a front bench,” he said. “For many people its an unexpected novelty because it’s not typical of an SUV, right. But there’s a massive precedent that existed in the original Defender.” It’s a brilliant balance between form and function: fold down the seat rest, and it transforms into a center console with cup holders; fold it up, and you’ve room for another passenger.

You also can’t help but notice that the interior materials are bordering on the practical side, rather than plush leather and carpeting you’d find in a Range Rover. That strikes me as sensible, given the new Defender really is targeting people who actually utilize their SUVs to the core. Still, if you’re going to spend most of your time on the road, you can specify leather seats, wood veneers, and literally the whole shebang to make it your ultimate luxury off-roader. Not bad at all for a base price of around $49,999.

“At its core, we needed to make sure that it was capable of just about anything – being able to deliver that diversity instead of it just being tailored to one type of person,” Land Rover’s Filipovic concludes. “With the Defender, we’ve got something that can be like the roughest and tumble or just beat the hell out of it inside and outside, up to making it a nice, luxurious ultimate off-roader.”

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Black Friday Kirby And The Forgotten Land Deals 2023

Black Friday Kirby and the Forgotten Land Deals 2023

Take control of the loveable pink blob in Kirby and the Forgotten Land this Black Friday

Black Friday 2023 is on the horizon with some awesome deals including Kirby and the Forgotten Land.

Kirby and the Forgotten Land is another installment in a series that started back in 1992.

READ NOW: Black Friday Video Game Deals

The game is a 3D platforming game starring Kirby, a lovable pink character.

Check out these awesome deals on games and more.

Top Kirby and the Forgotten Land Black Friday Deals

Black Friday is a great time to purchase a lot of games at a low price. The event features tons of sales including games like Kirby and the Forgotten Land.

Fear not, because we have a list of awesome gaming deals so you do not have to look for them anymore, just enjoy!

Check Out These Great Gaming Deals:

Kirby and the Forgotten Land Nintendo Switch Black Friday Deals

Kirby and the Forgotten Land is only available on Nintendo Switch, so if you do not have the console yet we prepared some special Black Friday deals for you.

You might also find some bundles containing both the console and the game. If there is anything noteworthy, we got it here.

Where to Find the Best Kirby and the Forgotten Land Black Friday Deals

Kirby and the Forgotten Land deals can be found all around the internet as well as in local gaming stores. The best place to start is to go to the official digital Nintendo Store via the website or the store app directly on Nintendo Switch.

In addition to that, you can also look for physical copies of the game. To make that easier for you, we prepared a list of some of the biggest and best places that will feature tons of Black Friday deals.

Kirby and the Forgotten Land Black Friday Sales Shortlist

Why Buy Kirby and the Forgotten Land This Black Friday?

Kirby and the Forgotten Land is a 3D platforming action game. You play as Kirby who wakes up on a beach in an unknown world full of vegetation and ruins of some civilization of the past.

The game is very charming and dynamic. There are a lot of hostile creatures, and the game allows you to chill out while still keeping you engaged in the gameplay.

When Will Kirby and the Forgotten Land Black Friday Sales Start?

This year, Black Friday will be on 25 November 2023, bringing us armfuls of new gaming deals and bundles, both physical and digital to purchase.

Black Friday became a worldwide phenomenon and some companies want to get a head start. They start their sales in early November to capitalize on being first.

Make sure to be watchful and on guard for some of the best deals on the horizon.

Other Black Friday Video Game Deals in 2023

But enough about Kirby and the Forgotten Land. What about other games? Well, I am glad you asked. We have a lot of other promos on various games from every genre possible. Check these games out:

Kirby and the Forgotten Land Black Friday Deals FAQs

Will Kirby and the Forgotten Land Have a Black Friday Sale?

Yeah, Kirby and the Forgotten Land will make an appearance during this year’s Black Friday.

Are Kirby and the Forgotten Land Deals Any Good?

Yes. It is one of the best platforming games on Nintendo Switch released in 2023.

Related Black Friday Game Pages

If you are still hungry for even more deals this Black Friday, make sure to check our top pages filled with awesome discounts for some of the greatest titles out there:

Is Microsoft Defender Slowing Down Your Pc? Here’s The Answer

In a recent study by AV-Test, Microsoft Defender was found to have a significant impact on the performance of a computer. The study found that Microsoft Defender increased the CPU usage of a computer by an average of 10%. This can lead to a noticeable slowdown in the performance of a computer, especially on older or less powerful machines.

Microsoft Defender: A Pain in the Performance of a Computer

Microsoft Defender also had a negative impact on the battery life of a computer. The study found that Microsoft Defender reduced the battery life of a computer by an average of 15%. This can be a major problem for users who rely on their laptops for work or school.

The performance impact of Microsoft Defender is due to the way that it scans files. Microsoft Defender scans all files that are opened or executed on a computer. This can be a time-consuming process, especially on large files. The scanning process can also use up a significant amount of CPU and battery power.

There are a few things that you can do to reduce the performance impact of Microsoft Defender. One thing that you can do is to disable real-time scanning. Real-time scanning scans all files as they are opened or executed. Disabling real-time scanning will reduce the performance impact of Microsoft Defender, but it will also reduce the level of protection that you have against malware.

Overall, you can also use a different antivirus program. There are a number of free and paid antivirus programs that are available that do not have the same performance impact as Microsoft software.

Is Microsoft Defender Good Enough?

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Despite its performance impact, Microsoft Defender is still a good antivirus program. It is effective at detecting and blocking malware, and it is free to use. However, if you are concerned about the performance impact of Microsoft Defender, you should consider using another antivirus program.

Here are some of the pros and cons of Microsoft Defender:



Effective at detecting and blocking malware

Easy to use

Integrated with Windows


Can have a negative impact on the performance of a computer

Not as customizable as some other antivirus programs

Does not have as many features as some other antivirus programs

Overall, Microsoft Defender is a good antivirus program. It is free, effective, and easy to use. However, if you are concerned about the performance impact of Microsoft Defender, you should consider using a different antivirus program.

The best Windows security program

The best Windows security programs are those that offer comprehensive protection against a wide range of threats, including viruses, malware, ransomware, and other malicious software. They should also be easy to use and have a low impact on system performance.

In a recent test by AV-Test, a leading independent security testing lab, a total of 14 Windows security programs were evaluated. The results showed that the following 6 programs earned the maximum score of 18 points:






Trend Micro

These programs all offer excellent protection against a wide range of threats. They are also easy to use and have a low impact on system performance.

In addition to the 6 programs that earned the maximum score, 8 other programs received an excellent score of 17.5 points. These programs are:




K7 Computing




These programs also offer excellent protection against a wide range of threats. They are easy to use and have a low impact on system performance.

The 3 programs that received a score of 17 points are:


Microsoft Defender


These programs offer good protection against a wide range of threats. However, they may not be as easy to use or have as low of an impact on system performance as the programs that received higher scores.

Overall, the best Windows security programs are those that offer comprehensive protection against a wide range of threats, are easy to use, and have a low impact on system performance. The programs listed above all meet these criteria and are excellent choices for protecting your Windows computer from malware and other threats.

Here are some additional factors to consider when choosing a Windows security program:

Price: Security software can range in price from free to hundreds of dollars per year. It is important to find a program that fits your budget.

Features: Some security programs offer more features than others. Consider which features are important to you, such as parental controls, a firewall, or a password manager.

User interface: The user interface of a security program should be easy to use and understand. You should be able to find the settings you need quickly and easily.

Support: Security software companies offer different levels of support. Some offer 24/7 support, while others only offer support during business hours. Choose a company that offers the level of support you need.

By considering these factors, you can choose the best Windows security program for your needs.

5 Client Pitch Tips That Score Contracts

My last article on How to Deliver the Perfect Client Pitch was very well received, and so I’ve decided to follow up with a post on other tactics I use to close sales.

1. Talk Like You Mean Business, Not an Amateur

Your client needs to know you’re an old hat at sales and that you know your product and service inside out. Prove this to them by:

Speaking slowly and be brief

Asking the right questions that identify the client’s needs

Listening more than you talk.

2. Don’t Act Like It’s an Audition – Act Like You’ve Inked the Deal

3. Identify What They Need to Know

You’ve got an arsenal of charts, stats, practiced responses to every objection a client can throw at you and more – Why would you spill the beans if you don’t need to? Don’t talk to your prospect about every client success, or the structure of your team, or even how you go about delivering the service if you don’t need to.

4. You’re Solving Not Selling

Everyone likes to buy but no one likes to be sold. As a consultant, aim to solve the client’s problems rather than selling them.

5. Listen, Learn and Revise

Proposals aren’t set in stone when you first pitch them to a client. Mine go through several revisions before one gets signed, not because of alterations to price, but rather due to changes in deliverables, goals, and campaign focus. It’s important to listen to what the client is exactly asking for, and answering them with a solution that fits both worlds.

Tip: Don’t budge on price without adjusting deliverables, as then you’re setting the precedent of discounting the value of your services.

Dev Basu is a regular contributor to Search Engine Journal. He owns Powered by Search, a full service internet marketing agency located in Toronto, Canada; and blogs about online marketing for small businesses, search marketing, and all matters in local seo and social media. Catch up with him at his blog, twitter, or connect on Linkedin.

The 10 Best Ways To Land A Social Media Internship

The problem with the rise of social media is the amount of competition you’ll face not only when applying for an internship, but also when searching for a job. To make sure that you’re prepared, and have an edge on everyone else, here are the ten best ways to land a social media internship.

1. Clean Up Your Social Media Accounts

When it comes to branding, social media has become the face of a brand. If that’s the case, why would a company hire someone who will not represent them professionally or positively? You can be certain that a company will search for you on various social media outlets (about 93 percent of recruiters will search social media during the interview process).

To avoid losing out on a golden opportunity, clean up all of your social media accounts. Remove any embarrassing Facebook pictures – you know, like that one of you passed out on the floor after a heavy night of partying. It might have been funny in college, but not when you are looking for an internship! If you’re having a bad day at work, avoid venting on Twitter or Tumblr. Do you remember that Red Cross situation from 2011? We’re pretty sure companies don’t want or need that kind of attention.

In short, use a little more common sense when posting new content or updating your social media accounts. And, keep them just a bit more professional. This way, companies can see you in a more responsible and favorable light.

2. Make an Impression

Since you’re going to be involved with social media, we’re certain someone is going to be searching for you online; which is why you cleaned up all of your accounts. But, there’s a little more to it just than coming across as a responsible adult. You can also use your social media accounts to make an impression and stand out from everyone applying for that coveted internship.

It could be something as simple as creating a unique and incredible online resume where a company can see your qualifications. You could already be following an influential person on Twitter or LinkedIn and have already introduced yourself. Or, you could go all out and do what Braden Young did when Krispy Kreme Donuts needed a Sales & Marketing Manager. He created a ‘Hire Me’ campaign and was contacted four hours after launching his campaign. And yes, he got the job.

When you put in the extra effort and do something creative or different, it not only makes you stand out – it also gives companies a better idea of the determination and talent you have.

3. Create a Portfolio

4. Network

Search for industry-related events in your area, such as PRSA, Social Media Club, Business Marketing Association. You don’t have to attend all of them, but make an appearance at a couple of them. Hopefully, you’ll strike up a conversation with a potential employer. Since you also (better have!) brought business cards and/or resumes, your foot is already in the door.

Of course, you can also gain the attention of a key contact through social media. Following employees or influencers on a platform like Twitter is a great way to not just network, but also gain insight. Don’t hesitate to start talking with them and asking about the company. Not only does this establish a relationship, it could give you a better understanding of what type of person the company is interested in and what you need to do to be that person.

5. Do Your Research

Find out everything you possibly can about the company. Who are their clients? What are some examples of their past work? How are they positioning themselves for the future? This shows that you have interest in the company and their work. It will also help create a list of potential questions and answers, which you can use to prepare for the interview.

6. Be on Time for the Interview and Dress to Impress

Another frequent mistake is how people dress for the interview. Now, you may be thinking that this is for an internship and not a job, but that’s a poor chúng tôi likely have just this one opportunity to make a first impression, which is a very big deal. And, guess what? The first judgment a prospective employer will make is based on your appearance. Make sure you’re groomed and appropriately dressed. Keep your wardrobe conservative. For example, men should wear a solid navy or grey suit, while women should wear a navy, black, or dark grey suit/blouse.

7. Cover Letter and Resume

Here is the chance for you to share your experience and qualifications. Of course, to make an impression you should have a solid cover letter that explains why you attached a resume, how you learned of the company and why you should intern with them. If you need inspiration, revisit Braden Young’s cover letter.

As for the resume, it should be clear, concise, honest, and professional. You want to highlight your personal and professional goals and include your education and qualifications. You also need to take the time to proofread both your resume and cover letter. And, just to be safe, ask someone else to proofread it as well. It never hurts to have a set of fresh eyes.

We mentioned this earlier, but it could be in your best interest to post your resume online. If you’ve networked correctly, someone may have already looked over the resume before the interview. Besides, it saves some trees.

8. Follow-Up

So, it’s been about a week since you sent out your application, and you’re kind of stressing out. Take a deep breath and make a phone call to the company. Ask if they’ve received your application. Don’t worry. It’s not nagging. It shows that you have a real interest in the internship and that you’re a keen and conscientious person. Hopefully, you’ll find out sooner than later if you got the internship.

But what if you didn’t?

Don’t give up. No one likes feeling rejected. But there are other opportunities to land another internship. In fact, during your follow-up, inquire on what you weren’t chosen. Don’t be defensive or come across as aggressive. It could be something as simple as they just preferred someone else because they were more qualified, and you can’t do anything about that. But, what if you made several mistakes on your application? Now you can go back and fix those errors. Just imagine if you weren’t aware of that information.

9. Apply Away

So, you’ve already Googled available and appropriate internships and created a list of potential employers. Next up, applying for that internship. Since you probably don’t have an extensive work history or even the qualifications, you should focus on your personal qualities, interests, and personality – which is what you’ll include in your cover letter and application.

When filling out the application, be sure to include how the internship will benefit you and your career. You also need to explain what qualities you will bring to the company. This is why you need to take the time and serious consideration when completing the application.

Also, don’t settle on just one internship. What if you only send out one application and you don’t get the internship? Have a back-up plan just in case your top landing spot becomes unavailable.

10. Learn The Responsibilities of a Social Media Intern

Being a social media intern is fun, exciting, and gives you a great opportunity to showcase your talents. But there’s a lot more to it than just updating a company’s Facebook status. Before applying for an internship, make sure that you understand at least some of the tasks that will be asked of – besides getting everyone coffee and donuts.

So, what kind of tasks are we talking about? For starters, you should understand all of the various social media outlets and how to create content for each one. For example, a six-second video clip was obviously created for Vine. But, what content will work for Facebook, Twitter, Google+ or Pinterest? You could also be asked to perform a competitive analysis or research which platforms your company’s audience frequents and prefers. You may even be able to participate in a working on a creative and engaging content.

Were you a social media intern? Do you have any tips to help a potential intern land a gig? Or, if you’re looking for a social media intern, what qualities and skills do you want them to bring to the table?

Nexus World’s Land Sale Is On Next Stage! What Are You Waiting For?

The more players participate in activities on your Land in the NEXUS World, the more rewards you earn

Real estate in the metaverse is an expensive business like the real world. When there is an increasing demand for a plot in the metaverse in a certain area, then the prices go high automatically. Real estate prices in some of the most popular metaverses have surged by as much as 400% to 500% in the last few months, reflecting just how frenzied the race for virtual land has become. But then how can someone buy metaverse land on affordable prices? Will you get an opportunity to claim plot in Metaverse? Well, the answer is definitely yes, Affyn is building a free-to-play, play-and-earn geolocation-based mobile game with real-world token utility. Our inaugural NFT collection, “Generation Zero Buddies” sold out in 100 seconds and is currently more than 30x in value on the secondary market. Land in NEXUS World is a digital representation of real estate in the virtual world that is mapped according to the real world. Each plot of Land in the NEXUS World is unique with its own special combination of Features and corresponding real-world geolocation.

According to the official announcement shared by Affyn’s NEXUS World team on is social media accounts and main blog, registration is open for one of the largest land sales in the history of NFTs, GameFi and metaverses. Within the upcoming round, people will be able to claim one of 100,000 land plots. First of all, to become an owner of land, a crypto holder should claim one of the flags: 48,482 flags will be available for just 1,995 FYN per item. One NEXUS World account (except for the users from the restricted territories) can purchase 55 flags maximum on a “first come, first served” basis. A whitelisting campaign will go live on October 7, 2023.

There are four categories of Land rarity: Common, Rare, Epic, and Mythical. The higher the rarity, the more features it has, the larger the population size limit of the Hometown, and most importantly, the higher the earning potential. Each category will require the above-mentioned number of Flags

Freehold property fans (aren’t we all) will be delighted to hear Freehold Land is the single most important digital asset in the NEXUS World as it is foundational and fundamental to its economy. Out of the approximately 9.8 billion Land hexagons, only an estimated 0.001% will be “Freehold Land”, that is available as NFTs to be owned. Freehold Land owners will also benefit as the NEXUS World economy prospers over time.

Advantages of Owning NEXUS World Land NFTs

Player Traffic Will Be Your Income: The more people participate in the events in your Land NFT in the NEXUS World, the more rewards you get. Organize amazing events by expressing your creativity.

Attractive Lands with Unique Features: Each land has its own geographical location and natural characteristics suitable for its location. These natural properties are permanent and cannot be changed. Also, high-rarity lands will have both rewards and returns.

City launch for NEXUS world supporters

It is in cards Each land plot represents a hometown with virtually unlimited potential for earning. The owners of this land will be able to host events, collect taxes, rent the land to other players and guilds and take part in limited events in the NEXUS World ecosystem. Fifty percent of the plots will be available before the launch of the game, while the remaining 50% will be distributed after its mainnet release. In December 2023, the team is going to unveil NEXUS’ first City.


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