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Is tagging important for SEO? A lot of SEO professionals will respond with a tentative, “It depends.”

Make no mistake – done incorrectly, tagging can actually have counterproductive impacts on your SEO efforts.

In this article, we will explore examples of the many ways that tag pages can be beneficial for SEO. We will also explore the technical SEO considerations and automation.

What Is Tagging?

A tag is a keyword or term assigned to a piece of information to help describe what it is about and make it easy to locate.

Tagging is not a groundbreaking internet innovation, but an important concept of the modern web.

More and more people began to upload vast amounts of information to the internet. A solution was needed to keep it organized.

People could simply create “tags” to categorize their content using keywords. As a result, databases could be quickly searched for content using these tags.

Take hashtags as an example from Twitter, where tagging uses a “hash” symbol, making it easy to quickly categorize content for discovery by new audiences.

What Are Good Tagging Examples For SEO?

Some SEO pros argue that tagging can be good for UX but bad for SEO.

It’s important to highlight that some of the most visited websites on the internet use tagging. Take Tiktok’s “Discover” tag block on their homepage, for example.

Pinterest’s pins are another example. Pinterest users can categorize their pins with hashtags in the description.

Pinterest pins rank for 340k keywords on chúng tôi alone, never mind the entire international keyword footprint for their curated user-generated tag pages.

And despite being called pins, they are unique URLs with content on them. In the eyes of search engines, they are handled the same way.

Google’s John Mueller confirmed this by explaining that there is no difference between category and tag pages. Both are “…another page that we could index or that we could use to pick up links to your articles.”

Is There A Difference Between Tagging & Topics?

Twitter is probably the best example to explain that there is a difference between tagging and topics.

Twitter introduced its “topics” in 2023 as another way to help people discover content.

Simply put, topics are clusters of related tags.

Take the hashtag “Friends” as an example.

When we think of Friends, we think of the TV show. And as shown below, this is exactly how Twitter has grouped it.

Twitter has also clustered sitcoms under the umbrella topic of Entertainment.

And as shown below with Twitter’s topics picker, these can be highly personalized in the For You block.

The main difference between tagging and topics is that tagging is assigning a term to a piece of information.

However, topics are organizing those terms into their associated family, directly or indirectly.

What About Topics and Subtopics?

Topics can also have subtopics.

Subtopics are an expanded method of organizing sets of tags.

Take the LinkedIn homepage as an example.

We can see in the above image, there is an Arts and Entertainment topic.

And as a subtopic of entertainment, we also see TV and Radio:

Think of content tagging optimization as the category, sub-category optimization SEO tactic generally discussed in Ecommerce SEO.

Sticking with the entertainment niche to explain this concept further, the Netflix genre tagging is one of the best examples on the internet.

We will use familiar e-commerce SEO terminology to explain their movies genre set up for SEO.

Movies are the main category, kids movies are a subcategory of movies. Forgive the pun, but it’s a parent-child category relationship.

Whether these are defined as categories,  content hubs, genres, pins, or hashtags, they are all still forms of tagging.

And done right, tagging can help with SEO.

What Are The Benefits Of Tagging For SEO?

The benefit of tagging for SEO is search engine visibility. But tagging is not just for SEO.

Search Engine Visibility

Using the Netflix genre example, and passing it through a popular keyword visibility tool, we can see that tagging is beneficial for their keyword visibility on Google.

Their genre tagging as shown above allows them to rank on Google in the top 3 for their generics such as movies, comedy movies, and psychological thrillers.


When we think product-led SEO, Netflix genre tag pages ranking on search is great awareness for their products.

But driving conversions for their products from search is even better.

On each of Netflix’s genre tag pages, there is a call to action as shown below.

When designing tag detail pages or even a tagging infrastructure for a website, they don’t have to just be another page for Google to index and rank.

They can also be a great way to drive more customers from search to your product.


Tagging can feed personalization. YouTube is a great example of this.

Shown below are YouTube’s tags underneath their homepage search bar, personalized based on the user’s searches and video history.

Google Discover is another great example of tagging to feed personalization.

Google Discover uses the topic layer to understand relationships between people places and things, as well as facts about them.

“The Topic Layer is built by analyzing all the content that exists on the web for a given topic and develops hundreds and thousands of subtopics.

For these subtopics, we can identify the most relevant articles and videos—the ones that have shown themselves to be evergreen and continually useful, as well as fresh content on the topic.

We then look at patterns to understand how these subtopics relate to each other, so we can more intelligently surface the type of content you might want to explore next.”



Tagging can also be helpful for understanding patterns within a data set. Take the example of tagging news articles. Audience analytics tools such as Chartbeat, chúng tôi or Google’s News Consumer Insights may show you the most engaging articles.

But so what? What did we learn?

Questions such as, “What should we do more of?” and “What should we do less of?” can be better answered by giving articles a better DNA.

This can enhance the intelligence of your analytics data for smarter business and editorial decisions.

Publisher SEO And Tagging

Publishers have some of the largest content libraries on the internet. Some publishers’ content goes back as far as 1851 online.

Website Architecture Optimisation

The challenge with most publishers is that each day there is a vast amount of content published.

And generally, most news publishers are not set up to handle this amount of content with their standard taxonomy consisting of a homepage and content categories.

Take chúng tôi a national Irish news publisher that I work with.

Shown below is a pie chart comparing the total crawled pages (254,439) versus total valid pages available at the time in the website’s article XML sitemaps (1,494,453).

As visualized above, orphaned content was a big issue. And as orphaned pages do not receive much attention from Googlebot, fixing the website’s architecture was one of the first technical SEO issues that needed to be addressed.

A quick fix way to tackle these issues is through the implementation of HTML sitemaps or otherwise known in this niche as content archives.

These content archives help flatten the internal linking architecture of deeper pages, especially on these large websites.


Root /

Keyword Longevity

For most publishers, the majority of their search traffic will come from both the top stories and regular organic listings.

When a topic is newsworthy, Google with its Query Deserves Freshness (QDF) algorithm will trigger the top stories carousel and display the most recent news on a topic in its organic results.

Newsworthy queries include:

Recurring news event queries (e.g., elections, sports events, TV shows, conferences, etc.).

Current information queries about people, places, or things.

However, after the fact, when that query is no longer trending, Google’s SERPs return mostly informational results for these queries.

This is when tag pages for news sites can rank very well after the fact and improve keyword longevity.

Example: Kate Middleton.

And in November 2023, when the keyword Kate Middleton on Google has approximately 318,000 average searches per month in the UK alone, Hellomagazine’s tag page ranks #1.

Does Tagging Really Work For Publisher SEO? recently implemented tagging as an SEO experiment and almost overnight, improved total search impressions for its tag overview pages.

Keyword Cannibalization

The motivation for the experiment from a business perspective was obviously additional pageviews from search.

However, from a technical SEO perspective, keyword cannibalization was on the priority list.

To tackle keyword cannibalization, the strategy is to consolidate competing URLs to a singular URL for that topic, generally using topic clusters. However, this strategy can be problematic for news sites.

Keywords in the headline of a news article are one of the strongest ranking factors for Google News and top stories.

In editorial production, especially on a large news site, there may be several stories published on a singular topic on any given day.

This can cause multiple stories to compete with each other; not noticeably on the day, as freshness plays a big role in top stories ranking positions. But the issue here for publishers is after the fact.

When news on a topic is no longer “trending,” Google tends to flip the SERP from ranking news article detail pages to ranking publisher tag detail pages.

When publishers have tag pages set up for SEO, these pages can act as topic clusters.

And as demonstrated above with the Kate Middleton example, instead of multiple articles competing against each other, with the older article generally being demoted in SERPS, tag pages can help publishers rank for topics in the organic listings.

Article Recirculation

For many news publishers, the homepage is the shopfront for the latest, breaking, and the best news of the day. However, publishers rarely think about the article detail pages as the main shopfront.

This is a shame, as most publishers get a large percentage of their traffic from both search and social. For these channels, article detail pages are what the reader consumes as their first touchpoint with the brand.

Tagging can help inform article recirculation widgets to help both pass internal link equity into other related or published articles, and help reduce bounce rate by giving the reader the option to read more on a topic when they come from these channels. Katie Taylor article detail page example:

In fact, for chúng tôi the biggest benefit to traffic was not from search alone. Tagging improved article recirculation traffic.

Topical Authority

How does Google determine who is an authority on a topic?

In a recent SEO webinar for publishers, Danny Sullivan answered this question:

“If your site has a history of publishing authoritative content for a topic, we can see you as an authority in that area.”

Does Google use tag pages to determine whether you should rank in the top stories for a topic?

Possibly not. However, we do know that Google uses links as a signal of authority.

And using the Kate Middleton example above from Hello Magazine, looking at that page’s anchor text, there are 118 referring domains pointing to exact match keyword anchor text links to that page.

This possibly occurs when a paragraph is copied into a WYSIWYG content editor in visual mode as opposed to text mode, the link to the tag overview page is also be copied.

In this light, tagging can also prove to be an automated link magnet for publishers.

Who wouldn’t want a lever like that in their off-page SEO strategy?

What Is The Problem With Tagging And SEO?

The biggest issue with tagging and SEO is the crawl budget concern.

How Does Duplicate Content Occur Within Tagging?

Duplicate content can occur with tag pages are for misspellings i.e. “Googlle” instead of Google causing two duplicate tag pages.

The other common example happens with synonyms, i.e.: Joe Biden, Biden, US President Joe Biden, US President Joseph Robinette Biden Jr., 46th U.S. President.

The following pages would be created:

All of these synonyms are valid in their own right but can cause a spiral of duplicate tags.

And for every tag, each possible synonym was created and left up to user interpretation of what the tag should be called.

On large websites, this could cause issues with crawl budget and keyword cannibalization.

Thin Content Is Also A Concern With Tagging

Sometimes tags can be created by a user, where there is only one result.

However, if the competition is low enough, as is with this made-up word, these single-result pages will still index and rank.

It may be nothing too concerning to worry about.

However, if the crawl budget is an issue, and the more important articles are not being indexed fast enough as Google is spending too much time on thin, low-value pages, then this is something to audit.

Technical SEO Best Practices For Tagging

There is little difference between the technical SEO best practices of tagging and what is normally considered best practice.

URL Structure

“Google Search does not specifically differentiate and treat differently category pages or filter pages or search pages or tag pages from other pages. “

Technically, each of the following URL structures could work for tag pages, assuming there is only one URL variation for a tag:

Internal Linking Automation

Internal linking can be automated with tag pages. How to do this is to have the system automatically link to the tag overview page when the first mention of that word is used within the copy.

See the following snippet from a Guardian article on Liverpool for reference.

It systematically links to its Liverpool tag overview page upon the first mention, but not every mention of the word.

Having every mention of the word linked as seen in the following snippet from a fantasy football article is overkill, in my opinion.


These sitemaps will provide an additional link to each and every topic created on the website, helping to reduce the possibility of tag pages becoming orphaned.

For scalability, using an organizational method of alphanumerical pages as shown with all of the above examples can help reduce the reliance on pagination.

HTML sitemaps can also be used within a website to improve the internal linking architecture.

HTML sitemaps for tags don’t have to be presented as a boring list of links.

Information architecture doesn’t have to be a snore, and the majority of publishers can do a lot better with their website’s taxonomy.

Tagging can be a publisher’s secret weapon for this challenge.

Tagging Page Structure for SEO

H1 = Name of Tag.

H2 = Article Headlines.

Copy and internal links.

When looking for page structure best practice, the Kate Middleton tag page on chúng tôi is again a great example.

It is also a great reference for how SEO’s working for a news publisher can do on-page optimization without having to rely on news articles that may have editorial red tape.

Should Tag Pages Be Indexed?

If a tag page provides a unique value, it should be indexed.

There are scenarios where a certain tag page may be better served for the health of the website not to be indexed.

In those cases, it may be best for that tag page to be deleted, or instructions given to search engines not to crawl or to canonicalize to another URL.

A tag content audit on existing tag pages is a very valuable exercise to carry out to determine whether a tag page should be indexed.

Assuming that work has been done and low-value tag pages have been handled, tag pages should have a separate XML sitemap and be submitted to Google Search Console.

Both to monitor their performance on search results as well as their index coverage.

To help Google discover and crawl all tag pages as well as troubleshoot indexing problems, separating these out into their own XML sitemap makes this easier.

Tagging And Entity SEO

For SEO, the biggest benefit of tag pages on search engine visibility is for ranking for news queries that are no longer trending. Most queries for news are the entities found within the stories.

These should provide insights into what could be tagged from a story.

For example, using a semantic text analysis tool such as Dandelion, we can extract these entities for this SEO news article Twitter cancels AMP.

The tool linked below is free to demo and will show all of the entities found within the text.

By default, it will show all entities found. It will also show the associated Wikipedia data. When creating tag pages, all of the information is there to help create the copy.

This can be a great timesaver for on-page optimization of tag pages.

Entities Are The Keywords

Another benefit of tagging entities is that they are generally the most searched keyword.

Take for example the following headline: Biden Meets With Canada’s Trudeau and Mexico’s López Obrador. 

Typically, the full name of the person the story is about will generate the greatest search volume.

If we run this through the dandelion entity extractor, we get the following:

Running all of this data through a keyword tool to check search volume, we see that notable people’s full names get the greatest amount of search traffic.

It makes the most sense to create a tag page based on that logic.

Combining text entity extraction data with search data can help inform tag creation recommendations. Therefore, it makes sense to equip your editorial teams with the data on the best tag name synonym to use for SEO.

Tagging Automation

The SEO headline or (title tag) is one of the most important ranking factors for the top stories carousel.

Taking inspiration from Axel Springer’s tech team on generating SEO titles for news based on NLP modeling, tagging could also help with the automation of SEO titles.

Using their suggested logic, you could build internal editorial production tools based on semantic text analysis APIs to extract the entities. Combine this with data from keyword search volume APIs or the Google Search Console API.

Now you have a tool to help your editorial teams make smarter SEO decisions on what to tag within an article and what keyword to use within a headline for SEO.

Is Automated Or Manual Tagging Better?

Manual tagging of articles allows for more control of how many tags get published, as well as tag management such as tag naming and organization.

The problem with manual tagging is that it is not scalable and adds additional editorial workflow. Text analysis tools can help with tagging automation.

There are even publisher tag management services such as Open Callis, which will analyze the text and automatically add tags to articles.

This level of automation can offer great scale and help reduce editorial workflow for publishers.

However, this approach can be problematic for SEO as we discussed above with crawl budget and content quality optimization.

For SEO, as well as users, there is a middle ground.

Text tagging tools and search data APIs can help automate insights for tag discovery and selection. But tag management should have editorial and SEO control for better optimization.

Final Thoughts

Tagging is an underlying mechanism of the modern web, leveraged by tech giants such as Twitter and Google to aid their personalization algorithms.

Even so, tagging can be a hindrance if not integrated with technical SEO and content quality best practices.

Yet when done correctly, tagging for SEO can improve organic optimization efforts with low effort high impact results for publisher sites.

More Resources:

Featured image: Shutterstock/VectorMine

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Google’s John Mueller On Ranking Important Pages

Google’s John Mueller answered a question about important of links from the main page.  John’s answered the question and shared how to signal which pages on a website are important.

Site Architecture

Site Architecture, also known as Information Architecture, is a strategy for organizing web pages in a way that is intuitive for users and makes it easy for site visitors to find information.

There are two approaches to site architecture.

Flat Site Structure

A common approach is to create a navigational structure that makes it easy for search engines and users to find all or almost all published pages.

This approach becomes difficult for users when a site is large. It also creates what’s called a Flat Site structure.

What happens is that every page has the same amount of importance and is easily reached by search engines. The downside for a search engine and the publisher is that every page contains a virtual site map of the entire site.

For search engines, this means that groups of related pages are difficult to understand as belonging to a particular topic. That makes it harder for search engines to understand what a page is about and difficult to rank individual web pages.

A flat navigational structure results in an unusable navigational structure. This means that site visitors will have a difficult time finding their content.

Taxonomical Site Structure

The second approach is a taxonomical site structure. Taxonomy in the context of site architecture means a system for classifying information.

A taxonomical site structure divides the site according to topic categories and then keeps sub-dividing these topic categories into ever more specific categories.

This results in a site structure that can easily be understood by search engines and easily navigated by site visitors.

The first approach is motivated by the idea of shifting as much PageRank/Link Equity from the home page to the inner pages to help the inner pages rank better.

But that’s not how search engines rank pages anymore. Search engines TEND to rank web pages that have links from other sites. This isn’t true across for all keywords.

Competitive keywords tend to need links to prove they are authoritative and relevant for a particular topic. This is true regardless if a site is built with a flat or taxonomical site structure.

The key difference between the two approaches is that a taxonomical site structure makes more sense to both users and search engines while a flat site structure makes it easier for a search engine to reach all web pages in a site but at the expense of a meaningful site structure.

This is the background behind the question that was asked.

Related: How to Improve Your Website Navigation: 7 Essential Best Practices

Is it Important for Pages to Be Close to the Home Page?

The question that John Mueller was asked was about the importance of how far a web page is from the home page.

This is the question:

“Is it important that all pages of a site are accessible… from the main page. For example some news from 2023… is accessible in ten plus steps. Is that okay?”

This is John Mueller’s answer:

“That’s perfectly fine. Usually… what happens here (or where this comes from) is that on a lot of websites the home page is the most important part of the website. So we re-crawl that fairly often and from there we try to find new and updated pages or other important pages.”

Many sites have more links to their home page than they do to any specific web page. Google crawls the web from link to link.

So for most websites Google will begin crawling a website from the home page. There’s a little bit left unsaid. The reason Google may start at the home page is because that’s the page that is linked to the most.

Mueller continues:

“So what will happen is, we’ll see the home page is really important, things linked from the home page are generally pretty important as well.

And then… as it moves away from the home page we’ll think probably this is less critical.”

That pages linked directly from the home page are important is fairly well known but it’s worth repeating. In a well organized website the major category pages and any other important pages are going to be linked from the home page.”

Important Content Signals

Mueller then explained:

“So that’s something where you might see things like this where it’s like someone will say, well some amount of steps is… the minimum steps from the home page. From our point of view that’s less about SEO and more about, well we have to discover all of these pages somehow.

So if news articles from 2023 are behind some archive where you have to kind of like find the archive, find the year and then look at the month and look at maybe a category and then find the news article, usually that’s perfectly fine.

On the other hand, if there’s something that you really really care about, you think is really important and you hide it away like that, then probably we’ll think it’s not as important.

So if you think it’s important then make sure it’s really easily findable within your website.”

That’s a great explanation of how to signal to Google that any particular page is important to the site by giving it a link straight from the home page. That link could be to a popular category, to a trending topic or a page that describes a service your business provides.

Clearly not every web page in a website is as important as every other web page. But that’s the signal that a flat site structure sends.

In my experience, dividing a site according to topics then making deeper pages accessible from those topic pages is the best way to structure a web site, both for Google and for users.

Watch the John Mueller answer the question here:

Related: What to Do When Google Is Ranking the Wrong Page for Your Keywords

What Is The Url Variable In Google Tag Manager?

The URL Variable in Google Tag Manager allows you to extract any component of a URL and reuse it in your GTM setup.

In this blog post, I will show you how to use this powerful feature in GTM.

🚨 Note: If you haven’t installed it already, check out our guide on how to install Google Tag Manager on WordPress.

  An overview of what we’ll cover:

So let’s dive in!

Why Should you Care About the URL Variable in GTM?

With the URL Variable, you can access all components of an URL that are either called up directly or returned by another variable. This can be helpful when extracting the path of a URL, but it’s also great when you need to extract query values that were added to an URL, such as campaign parameters. To demonstrate the power of the URL Variable, let’s consider the following example.

🚨 Note: Check out our handy guide on ActiveCampaign tracking with GTM.

What Does the URL Variable Do? The Components of a URL Explained

Before we dive into our example, let’s look at the individual components of a URL, using our example URL from above.

resource/redirect-tracking-template/ – The third part is the path, which describes the folders and page name that comes after the host name, but without any query or fragment that may follow.

#summary – the last potential piece of a URL is called a fragment. Fragments always have a leading hash (#) symbol. They specify a location on the resource that the URL describes. You will probably know them as anchors in HTML.

All these URL components can be extracted with the URL Variable in GTM. You can additionally choose to extract the full URL or the port number used in the URL. When the URL points directly to documents, such as PDFs, you can also extract the filename extension (i.e. “pdf”).

How to Extract Part of the URL Path

If you want to extract any of the described components from the URL using the URL Variable, here’s how to do this in GTM.

Next, we’ll choose URL as the Variable Type in GTM.

In the Component Type dropdown menu, select which part of the URL you want to extract. In this example, we want to extract the Query, as this is where the UTM parameters are located:

The UTM parameters are called utm_source, utm_medium, and utm_campaign, so we need to create each of these Variables by entering their corresponding Query Keys in GTM. See below the configuration for utm_source:


And utm_campaign:

In order to check that these are implemented correctly, simply turn on the preview and debug mode in GTM. Visit the website that is running your GTM code and add the query component of our example URL to the end of your website URL like this:

CODE: ?utm_source=newsletter&utm_medium=email&utm_campaign=newsletter+4-28-2023#summary

(if your URL already has a query, use & instead of the leading ?).

And that’s it. Now you can reuse these extracted variables in other tags and variables within your GTM setup.

How to Extract only Specific Subdirectory Levels of the URL path

You can follow the pattern above to extract other parts of your URL. However, there is one shortcoming of the URL Variable: When it comes to the URL path, you can only extract the entire path and not just a specific part of it. When you are running a blog with different categories and you want to extract just the category name of the URL, this could be an obstacle.

Fortunately, there is a solution. In order to extract just the category name of your blog’s URL (assuming the category name always appears in the same subdirectory level), you need to apply a custom JavaScript.

function() { var pageUrl = window.location.href; return pageUrl.split("/")[X]; }

In this code, X specifies the level of the subdirectory that you want to extract. You may need to test this on your website, but the 2nd level subdirectory should be extracted when you insert 3 instead of X.

And that’s all you need to do. Using this method, you can extract any directory level from a full URL.

Other Useful GTM Variables

If you liked this tutorial on the URL Variable in the GTM, you may want to look at the Top 10 Variables for Google Tag Manager, which includes favorites like the DataLayer Variable, Constant Variable, and GA Settings Variable.

FAQ How do I extract parts of the URL using the URL Variable in GTM?

To extract parts of the URL using the URL Variable in GTM, you need to create a new URL variable in GTM and specify the component type you want to extract, such as the query, path, or fragment. You can configure the variable to extract specific values, such as UTM parameters, by defining the corresponding query keys.

How can I test my URL Variable configuration in GTM?

To test your URL Variable configuration in GTM, you can enable the preview and debug mode in GTM, visit the website with the GTM code, and add the relevant URL components to the end of the website URL. In the GTM preview pane, you can check the extracted values in the Variables tab and verify if they match your expectations.

Can I extract specific subdirectory levels from the URL path using the URL Variable?

The URL Variable itself doesn’t provide a direct way to extract specific subdirectory levels from the URL path. However, you can achieve this by using a custom JavaScript variable in GTM. The JavaScript code splits the URL path into components and allows you to extract a specific subdirectory level based on your requirements.


The URL Variable in GTM lets you extract any component of a given URL: from the protocol to host name, the URL path and queries and fragments appended to the URL.

In order to extract only specific parts of the URL path, you need the help of a little JavaScript, but all other components can be extracted using the built-in settings in GTM. You can then reuse the extracted variables in your GTM in other tags and variables.

🚨 Note: Keep up with the changes in GTM – learn about server-side tagging in GTM and how it can be useful for your tracking deployment.

Google To Launch New Doorway Pages Webspam Update

Will this be Google’s biggest algorithm update of the year so far?

Importance: [rating=4]

Recommended link: Google’s official announcement – ‘An update on Doorway pages’

Wow, this seems a strange one! It feels like back to the 1990s when Doorway pages were a common SEO technique to get ranked in Altavista which was popular before Google even launched. When Google launched in 1998, their push to create more relevant results soon saw them outlaw Doorway pages and issue webmasters guidance to avoid them. So a definite sense of Déjà vu for me and many other search marketers I’m sure!

I’ve rated this alert as 4 out of 5 since although this webspam penalty is clearly aimed at targeting SEO spammers, there is always the risk of false positives from companies who are looking to practice ethical SEO. Google has issued a warning on their Webmasters Tools blog and updated their definition of doorway pages, so it’s worth getting familiar with their definition of a doorway page to see whether your business could be a ‘false positive’ and keeping a careful eye on organic traffic levels to different types of pages across your site in analytics in the weeks ahead.

What marketers need to know about The Doorway page update

“Doorways are sites or pages created to rank highly for specific search queries. They are bad for users because they can lead to multiple similar pages in user search results, where each result ends up taking the user to essentially the same destination. They can also lead users to intermediate pages that are not as useful as the final destination”.

For false positives, I’m concerned about this part of the definition .

“…sites or pages created to rank highly for specific search queries”. The question here is how does this type of page differ from a category page deliberately optimised for SEO which aims to get visitors on to other product or content pages?

Here are some examples of doorway page practices given by Google to help explain it:

Having multiple domain names or pages targeted at specific regions or cities that funnel users to one page

Pages generated to funnel visitors into the actual usable or relevant portion of your sites

 Substantially similar pages that are closer to search results than a clearly defined, browseable hierarchy”

So, reading between the lines, pages which could get a penalty are: Pages that link to other parts of the site using a list, with little other content to add value through additional content;  Pages that are not part of a hierarchy – which can be the case with AdWords landing pages.

Google seems likely to use similar signals to Panda for ‘thin content’ that show that users are not engaging with these pages including low dwell time or even low levels of links or social shares. Indeed Google specifically mentions Doorway pages in its update page discussing manual penalties for pages with thin content or no added value.

2. The doorway page approach may be part of other sites. The announcement specifically mentions affiliates and separate domains, so it seems this could be targeted specifically at affiliates (who of course indirectly compete with Google AdWords).

3. Landing pages targeting local search results may be at risk. The new definition of doorway pages specifically calls these out. It’s quite common still to see boilerplate pages with auto-generated keywords which are ‘doorway pages’ for local businesses with a national network, e.g. car rental, however, they usually provide relevant content on the page, so should be legit. As has been pointed out in Local Search Forum, Google uses a similar approach in their ‘Get Your Business Online’ campaign.

4. Update Coming real soon now’. This is likely a change to watch for over the next few weeks rather than days judging by the long warning about Google SEO Google’s official turn of phrase is “we’ll soon launch a ranking adjustment. which doesn’t give much to go on/

5. There is no ‘cool’ name for this update (yet) – I think it will probably remain the “Doorway Page update’ – no other name necessary surely – works better than Pigeon or Hummingbird.

How do you see this update – do you think there is a risk of false positives? Which other types of legit pages could be harmed, e.g. on Ecommerce sites?

Iphone Safari Not Loading Web Pages On Wi

Users have occasionally had trouble accessing some websites from their iPhones. When you can’t access some web pages from your iPhone, but you can from other devices, you’ll want to know why Safari isn’t working on your phone.

In this article, we list several troubleshooting steps to help you figure out why Safari on your iPhone won’t open some web pages.

How to fix Safari not opening websites on iPhone

You can try the following to troubleshoot Safari problems on your iPhone. Try each one and then test if the problematic websites are opening before moving to the next.

Basic iPhone troubleshooting

Restart your iPhone:

iPhone X and later: Press the side button and the volume up button until the Power Off slider appears. Slide it, then wait 30 seconds. Press the side button until the Apple logo appears.

iPhone 6, 7, 8 or SE(2nd or 3rd gen): Press and hold the side button until the Power Off slider appears. Slide it, then wait 30 seconds. Press the side button until the Apple logo appears.

Make sure you are running the latest version of iOS. Go to Settings and tap on General. Tap on Software Update and install any available updates.

Troubleshoot the Wi-Fi connection

These steps can help you determine if the problem is with your Wi-Fi.

Try loading the same pages using cellular data:

Open Control Center by swiping down from the upper-right corner of the screen.

Tap the Wi-Fi button to turn off Wi-Fi.

Try connecting to a different Wi-Fi network. See if the websites will load.

If websites will load while connected to cellular or to a different Wi-Fi, try rebooting your modem/router:

Unplug your modem (and router) from the power source.

Wait 30 seconds, then plug in just the modem (or modem/router unit).

If your router is separate, wait five minutes, then plug the router into its power source.

There are other troubleshooting steps you can try if you suspect your Wi-Fi is the issue. See iPhone 14 Won’t Connect to Wi-Fi, How to Fix.

Clear Safari data and check settings

Clear website data:

Open Settings and tap on Safari.

Tap on Clear History and Website Data. This will remove history, cookies and other data. The history will be cleared from all of your devices signed into iCloud.

Tap on Clear History and Data to confirm.

Check for VPN and security software. Sometimes VPN can interfere with website loading.

Open Settings, then tap on General.

Tap on VPN or tap VPN & Device Management, then tap VPN.

Look for any VPN that may be installed. If you have VPN software, you can delete it or contact the developer for more information about how the software could be affecting your network connections.

Check that JavaScript is enabled.

Open Settings and tap on Safari.

Scroll down and tap on Advanced.

If JavaScript is off, toggle the switch to turn it on.

Check for Private Relay. Private Relay can affect some websites.

Open Settings and tap on your name at the top.

Tap on iCloud, then if Private Relay is on, tap on Private Relay.

Toggle the switch next to Private Relay to turn it off.

Select Turn Off Until Tomorrow. If you find that this is the problem, you can learn more about Private Relay.

Reset Network Settings

If none of the above has solved the problem, you may want to contact Apple Support for more help.

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16 Helpful Keyboard Shortcuts For Pages On Ipad

If you use Pages app with iPad and a physical keyboard, you’ll likely appreciate knowing a variety of handy keyboard shortcuts to perform many tasks within the Pages word processing app of iOS.

To be able to use these keyboard shortcuts in Pages for iPad, you must have an external keyboard connected to the device, whether that’s a keyboard case, Bluetooth keyboard, or other external keyboard does not matter however, so if your setup is a Smart Keyboard case or an iPad desktop workstation, you’ll find the keystrokes work either way.

Read on to check out a variety of keystrokes for the Pages app for iPad:

16 Pages Keyboard Shortcuts for iPad

Create New Document – Command N

Open Document / Go to Documents – Command O

Find – Command F

Show / Hide Word Count – Shift Command W

Show / Hide Ruler – Command R

Add Comment – Shift Command K

Increase font size – Command +

Decrease font size – Command –

Bold – Command B

Italic – Command I

Underline – Command U

Copy Style – Option Command C

Copy – Command C

Paste – Command V

Cut – Command X

Navigate Document – Arrow Keys

Close Pages and return to Home Screen – Command H

Some of these keystrokes must be used when text is selected within the Pages app, like Copy or bolding currently selected text, or at least when a cursor is located within the document itself, like Bold or Paste.

The arrow keys function will change depending on what is active on the Pages app iPad screen. If the document text is selected, in which case the arrow keys will move the cursor. If nothing within the document is selected, the arrow keys can be used to scroll the document on screen instead.

The iPad copy, cut, and paste functionality are the same in Pages as they are elsewhere on iPad with other apps, which are also the same keystrokes as the same functionality on the Mac. In fact, most of the keyboard shortcuts shown above are identical on the Mac, so if you use Pages on iPad and Mac you’ll find they’re universally applicable.

Every one of these functionalities can be accessed without keyboard shortcuts on Pages for iPad too of course, like showing the word count, but being able to access these features through keystrokes is quite a bit faster for many users when their setup includes a physical keyboard.

Quickly See Pages Keyboard Shortcuts on iPad

Remember, you can see a quick cheatsheet on the iPad screen of keyboard shortcuts by holding down the Command key within certain apps, and Pages is one of the apps that includes that handy keyboard shortcut cheatsheet feature.

Note that not every keystroke is shown in the iPad keyboard shortcut cheatsheet for Pages, and you’ll find missing are the copy/paste shortcuts as well as document navigation keyboard shortcuts using the arrow keys. Additionally, the keyboard shortcuts for other system functionality are not shown, and we aren’t including those here either (for things like Spotlight).

If you enjoyed learning these keystrokes for use with Pages for iPad, you might also like to know some handy keyboard shortcuts for other apps including Notes on iPad, Files on iPad, Chrome on iPad, learning how to type the Escape key on iPad, using copy, cut, and paste, and more as we continue to cover additional keyboard shortcuts for various apps.


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