Trending March 2024 # No Time For Social Media? Here’s How To Make Time! # Suggested April 2024 # Top 11 Popular

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7 techniques to saving hours each week on social media updates

It could be simple, you’re probably not devoting the right amount of time to doing the right things to make social media work for you effectively.

What’s the solution? Well you could outsource some of your social media activities but then there’s a cost involved in doing so with no guarantee that it will deliver a return and besides no one can get across your message or identify your ideal LinkedIn prospect better than you, right?

Your ideal solution is to engage with social media yourself. ”But Steve, I already told you, I don’t have the time!”

Ok, let’s first examine, why should you even consider being on LinkedIn and other social media at all by taking a look at how many other medium sized companies have been approaching social media during 2014:

57% pay a dedicated social media team to manage their marketing

86% believe social media delivers a measurable return on investment

98% plan to increase their investment in social media in 2024

If your business is going to be truly successful then you ideally need to devote at least as much time to marketing and selling your services as you do tackling the actual doing part of your job role – the delivery of your product or service. However, if you run a small or medium-sized businesses, spending 50% of your time on marketing and selling is unrealistic, unless you’re going to put in a 20 hour day every day.

What it boils down to, is being more efficient with the time you do have available and I’m going to share with you 7 tips that will enable you to become more effective by spending fewer hours on social media each week.

7 social media time-saving techniques that will save you time

1. Become laser focused – be absolutely clear who it is you need to engage with. What do they look like, what industry sector are they from, what position do they hold and where are they located geographically? Once you’ve identified your target audience, with laser precision, then you must ensure that you avoid spending time engaging with, reading articles from or associating in any activity on social media that does not relate to your business objectives.  It’s too easy to find you’ve spent half an hour on LinkedIn, doing nothing else but being curious. If you have time to spend being curious fine, if not, remain focused. 

4. Be there when your audience is – Just because it fits with your schedule to message or post content at a particular time of day or on certain days of the week, doesn’t mean to say that your audience is going to be around to see it then. Research by social media experts, including ourselves has found that the following times of day are when social media sites are most actively accessed:

LinkedIn Week days 7-8.30am / lunchtimes / 4-6pm. Weekends 7.30-9am

Twitter – Week days 1-6pm weekdays.Weekends 1-3pm

Facebook Week days 6-8am / 2-5pm. Weekends are not good

Of course there is no exact science to this and not everyone one of your target audience will conform to these trends. The above timings however, are fairly typical of our own research. So, if you don’t have much time, consider increasing the chances of your audience reading your messages or posts by sharing content when they’re on social media.

Marketing who you are and what you do is vital to the success of any business or individual. In recent years social media has emerged as one of the most influential business development channels – we can’t ignore it but we mustn’t let it consume our time or our thoughts. Plan and execute your social media strategy in a SMART manner.

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How To Perfect Your Marketing Automation In Time For Christmas

Automating your marketing is key in such a busy marketing period, find out how RedEye’s Head of Future email suggests it is done

Summer is long gone and the Bank Holidays have been exhausted for the year. While ‘normal’ people start to stress about when to put their central heating back on, us marketers are in full planning and panic mode. Two key events loom before us: Black Friday Weekend, and of course the run up to Christmas. It’s all become rather stressful.

With more and more focus on the few weekends left of the year before sales season takes over, it’s more crucial than ever for brands to implement perfectly executed, strategic marketing experiences for shoppers on the approach to Christmas. Brands are not only at war with their competitors, but with the expectations from previous years’ performances and their customer’s expectations (all searching for the next big bargain).

Take a little stress out of the planning by making sure you’re Automation ready…

Marketing Automation, especially if you value personalisation, will always be your best option. Not sure what to promote? Let the data speak for itself to ensure you stand out from your competitors by keeping relevance in your campaigns. Sure you can send that email about the warehouse full of 60” TVs that are going for knock down prices, but is it really the item they want to bag in a bargain browse frenzy? Probably not.

Take a leaf out of the classic offline promotion tactics we’re all familiar with but take for granted. If you want your customers to buy more, waft the hypothetic smell of freshly baked bread throughout the store or make sure they pass by the sweets on the way to the checkout. It’s the same with online. You should push those items you want to promote, but give your customers something irresistible. And to make it irresistible base it on their basket or browser behaviour. Your Black Friday emails can contain everything from their last abandoned basket item to the pages your customers were viewing in anticipation of this special weekend. If they are a VIP, let them know you know how loyal they are. If they are a new customer or eager prospect, make sure you recognise this and deliver the goods – and when I say goods I mean the right content!

The stats don’t lie, one research outlet found that relevant emails drive 18 times more revenue than broadcast emails.

It’s also a great time to reactivate some sleepy customers. Take a look at your data. Who was active last year but has disappeared? ‘We miss you’ messages no longer cut it with this segment, so throw them a lifeline. As more Black Friday and Christmas customers move to online, send them some teasers before the event. Get them re-interested and re-engaged. Allow them to share the anticipation via social.

It’s not just the before that matters either – your marketing activity around these events must contain a secondary message, for as they say, ‘the fortune is in the follow up’. Today, you don’t need reams and reams of new content either; send the follow up and change the subject line according to response, gender, customer or prospect. Or change the hero image in the same vain. Using a multi-channel platform will enable quick and easy follow up campaigns using no extra resource or cost during this hectic time.

Most emails are toast after 24 hours. If you haven’t heard back by then, reach out again. Follow up emails are worth the effort. Research has shown that you have a 21% chance of getting a reply to your second email if the first goes unanswered. Experian has also found that remarketing can generate 54% increase in revenues, driven by a follow up email.

And what of your email content? Are you going to splash out on a countdown clock (yawn!) to create some drama and urgency? If so, you will be joining all your other competitors who also believe they will get ahead of the game by counting down to the ‘big event’. While I like to see an animated clock like everyone else, automated agile content can do so much more for you during these months. Add in some video content that will stream inside the email or send an email with a live poll and ask your recipients what they want to see and actively listen to what they want to experience. All in the touch of a button. Add in a slideshow with unique URLs or use some clever personalised imagery. Yes, by all means use a countdown clock if you have to. But how about etching the recipient’s name onto that big screen TV you want to push? Or including a live map displaying their nearest store? Wherever they are.

Automation is key in this marketing quarter. Whether you decide to use dynamic content, agile content, teaser or follow up emails, the most cost-efficient and resource-efficient way to get the most out of marketing online during this time is to be 100% automation ready.

Here’s Even More Evidence That You Need To Spend Time Enjoying Nature

Connecting with nature improves people’s moods. Pixabay

In recent weeks, at least four new studies have emerged adding more validity to what science repeatedly has revealed: being around nature is good for us. The latest research shows that interacting with nature makes the brain stronger and soothes the psyche.

One study, for example, found healthy brain changes among elderly city dwellers who live near forests. Another showed positive effects of exposure to residential green spaces on the attention span of children. A third suggested that even a brief encounter with something natural — the aforementioned little flower, for example — can elevate one’s mood. Finally, another study concluded that there are certain outdoor places — rural and coastal areas — that make people happier than other locations, such as urban gardens or parks.

Collectively, the work sends a powerful message about Mother Nature as a valuable resource for human health. Moreover, it underscores the importance of protecting the environment at a time when it has come under increasing stress from climate change and urbanization.

Forests promote healthy brain activity. Pixabay

“Exposure to nature increases people’s social wellbeing,” said Holli-Anne Passmore, a doctoral student in psychology at the University of British Columbia’s Okanagan campus and author of a study published in the Journal of Positive Psychology that showed even a fleeting look at something natural can make a difference. And yet, today “we are becoming more disconnected from the nature around us, nature that we inherently are a part of, not separate from,” she added.

In addition to Passmore’s research, the new studies across Europe revealed a host of benefits that stem from time spent in nature. Scientists in Berlin at the Max Planck Institute for Human Development found that elderly city-dwellers who lived not far from forests — within a radius of about 1 or 2 kilometers — had higher activity levels in their amygdala, a central nucleus in the brain that plays an important role in stress processing and reactions to danger, than those who lived near urban green spaces. “I think it is a very novel thought at least for the neurosciences that the environment has an impact on plasticity of the brain,” said lead author Simone Kühn. The study was published in the journal Scientific Reports.

Life in the city can produce chronic stress from noise, pollution and over-population. In her study of elderly city dwellers, Kühn, who now works at the University Medical Center Hamburg-Eppendorf, wanted to find out whether proximity to a forest could help them cope.

Children’s brain development enhanced by exposure to green spaces. Pixabay

The children’s study built upon two earlier studies, one that suggested that greenness at schools also was related to enhanced cognitive development in schoolchildren, and a second that found children who spent more time playing in green spaces were less likely to show behavioral and emotional problems, such as hyperactivity and inattentiveness.

Coastal areas boost people’s sense of happiness. Pixabay

To the north, English scientists found that spending time in rural or coastal settings was more psychologically uplifting than visiting urban green spaces, such as city gardens and parks. The study, published in the journal Environment and Behavior, asked participants to describe their excursions and determined that the subjects experienced greater feelings of relaxation and refreshment, as well as stronger emotional connections to the natural world, in coastal or rural regions, especially if they spent more than 30 minutes in the setting.

They also found that visits to protected or designated areas — national parks, for example — produced the same results. “We found that our mental wellbeing and our emotional bond with nature may differ, depending on the type and quality of an environment we visit,” said Kayleigh Wyles, lead author, who conducted the research while at Plymouth Marine Laboratory and who is now a lecturer in environmental psychology at the University of Surrey.

Passmore’s research, which took place during a two-week period, examined how people felt when they took only a moment in their daily routines to notice something natural around them. They were told to jot down a short note about how they responded to it. Passmore compared this group to two other groups, one tracking their reactions to human-built objects, like a desk or chair, and a third, which did neither.

The sense of well-being among those who focused on natural objects was significantly higher than either of the two control groups, according to the study. One participant, for example, who looked upward at the sky wrote: “It made me feel free because the sky is endless.” Another, who noticed the sun, wrote: “Made me feel hopeful, the sun never stops rising.”

City dwellers enjoy Central Park in New York. Pixabay

Based on their findings, the English researchers stressed the importance of protecting rural settings and coastlines, the latter in particular since it is under increasing threat from rising sea levels and storm surges fueled by climate change-induced extreme weather.

“It was surprising to learn that the extent of protection of marine environments also affects the extent of mental health benefits that people gain from their interactions with the sea,” said Mel Austen, head of the sea and society science area at Plymouth Marine Laboratory. “People’s health is likely to become an increasingly important aspect to consider as we manage our coasts and waters.”

Passmore grew up in a city — Edmonton, Canada — but spent considerable time as a youth in her family’s cabin in the woods, and later, as an adult, camping, biking and canoeing. “I have always loved nature and how it makes me feel,” she said. “All of this research — mine and others — on the benefits of nature is important. It indicates ways for people to become happier [and] increase their wellbeing. Valuing the natural world around us is vital to our wellbeing on a short-term daily basis, and of course to our survival as a species.”

Marlene Cimons writes for Nexus Media, a syndicated newswire covering climate, energy, policy, art and culture.

How To Use Social Media In Healthcare

There are many positive ways to use social media in healthcare, including promoting awareness and sharing accurate health messaging.

It can be hard to navigate the challenges of social media in healthcare. If 2023 taught us anything, it’s that healthcare and social media can be a very powerful combination.

But when used correctly, social networks are essential for communication. They can let you provide science-based health and well-being information to millions of people across the globe.

Providers, agencies, and brands need to create social content that’s:

factual, accurate, and not up for debate

engaging and friendly

informative, timely, and accurate

compliant with all relevant rules and regulations

In this post, we look at the many benefits of using social media in healthcare. We also provide tips on keeping your social channels compliant and secure.

Bonus: Download a FREE bundle of social media tools designed specifically for the healthcare industry — including post ideas, a calendar template, a social policy template, and a social media strategy template.

Benefits of social media in healthcare

The benefits of social media in healthcare include:

raising public awareness

combating misinformation

communicating during a crisis

expanding the reach of existing resources and recruitment efforts

answering common questions

promoting citizen engagement

Want to see these benefits in action and hear directly from the healthcare professionals who are getting their hands dirty? Check out our free webinar on Social Media in Health Care: Stories from the Front Lines.

Raise awareness

Social media is vital to raising public awareness about new, emerging, and annual health concerns.

Bringing awareness to health issues can be as simple as reminding followers about common sense health practices. Or it can be as complex as planning seasonal campaigns.

Social media can also raise the profile of illnesses, trends, and other health matters.

— Health Canada and PHAC (@GovCanHealth) September 28, 2023

Social media is a brilliant platform for large-scale public outreach campaigns. Specifically, because you can directly target the most relevant population groups:

— BC Government News (@BCGovNews) September 7, 2023

One of the most effective ways of getting the key information out is to share it directly in the body of your social posts. Always provide a link for the audience so they can access more detailed information if they want to.

— Seattle Children’s (@seattlechildren) September 27, 2023

How do you counter inappropriate healthcare claims? By raising awareness and providing the public with links to credible sources.

This helps to combat the spread of misinformation on social media by pointing the public toward valid sources of information.

Combat misinformation

At its best, social media helps spread factual and accurate information very quickly to diverse groups of people. This can be invaluable when the information is scientifically correct, clear, and helpful.

Unfortunately, there is a lot of misinformation on social media, especially regarding healthcare. Luckily, more than half of Gen Z and Millennials are “very aware” of “fake news” surrounding COVID-19 on social media and can often spot it.

Fake news can be a dangerous game when it comes to healthcare.

Even former US president Donald Trump got in hot water for suggesting that the coronavirus could be cured by injecting bleach. This claim is widely disputed by healthcare professionals.

So how do you identify misinformation? The World Health Organization suggests seven steps to navigate the tide of information and assess who you can and can’t trust:

Assess the source: Who shared the information with you, and where did they get it from? Did they share a direct link on their social media profile or did they reshare from another source? What website is the original article or information from? Is this a credible and trustworthy source, for example, a news site?

Identify the author: Search the author’s name online to see if they or credible… or even real!

Check the date: Is this a recent story? Is it up-to-date and relevant to current events? Has a headline, image, or statistic been used out of context?

Examine the supporting evidence: Credible sources back up their claims with facts, stats, or figures. Review the evidence made in the article or post for credibility.

Check your biases: Evaluate your own biases and why you may have been drawn to a particular headline or story.

Turn to fact-checkers: When in doubt, consult trusted fact-checking organizations. The International Fact-Checking Network is a good place to start. Global news outlets focused on debunking misinformation are also good sources. Examples of these include the Associated Press and Reuters.

The bad news is that misinformation comes from factually untrue statements. The good news is that these can be relatively easily debunked — hurray!

For example, citing research or the latest information from a credible health source can help debunk a healthcare myth. The CDC or WHO are ideal sources of this information.

Now for the shady part. Creators of misinformation can use a reputable institution’s name to make them look legitimate.

This is done as a scheme to maximize the article’s authenticity and reach. Bleugh.

But what do you do if you have doubts about an institution’s involvement in an article?

This search function will crawl the official institute’s website for information about the term in quotation marks.

One thing to be wary of is that people are often strongly inclined to believe whatever fits within their existing worldview. Even when presented with quality evidence to the contrary.

In such cases, it’s important to give space to people and allow them to let go of their emotional responses.

Try and understand their emotional interests and encourage them to seek correct information.

Free Course for Healthcare Organizations

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Crisis communication

According to Pew Research Center, a significant number of U.S. adults (82%) use digital devices to access news.

For those aged 29 and younger, social media is the most common news source.

The New York Times even recently reported that TikTok is now the go-to search engine for Gen-Z.

Social media is the key place to share breaking information. This is especially true for events that are in the public’s best interest to be up to speed on.

Let’s look at a recent example. During the COVID-19 pandemic people turned to government health officials for the facts.

US state government offices teamed up with medical health officers. Together they used social media to effectively communicate during this time of crisis.

This was accomplished in part with regular video updates on social platforms such as Facebook.

Social media is a great way to provide real-time updates directly to the public. This is especially true for a situation that is constantly changing.

Additionally, social media can have faster and further reach than traditional media (such as TV and newspapers).

Posted by Washington State Department of Health on Wednesday, September 21, 2023

Use the pinned post features and regularly update banners and cover images. This can also help to direct people to key resources.

Posted by Washington State Department of Health on Wednesday, September 21, 2023

Expand the reach of existing resources

Medical professionals often learn about new information and best practices through medical journals and conferences. Use social media to bring education to the learners.

Here’s another COVID-19 example. In 2023 the European Society of Intensive Care Medicine (ESICM) announced that their LIVES conference would be held digitally.

This allowed all interested parties to take part no matter where they were.

In addition to a dedicated website, they shared the webinars through live video on YouTube and Facebook. They also live-Tweeted the events.

#LIVES2024 is on! During the congress, our platform’s Channel 1 will be open for everybody to enjoy the hottest topics in #IntensiveCare. Join us on:

— ESICM (@ESICM) October 4, 2023

Answer common questions

Hands up, who’s felt under the weather and then fallen down a WebMD hole? You know, self-diagnosing yourself with the worst health matters possible? Yup, me too.

This is why factual info from health authorities are vital for addressing common health concerns.

Social media platforms offer healthcare professionals a way to engage with the public. Answering common health questions stops people from self-diagnosing and gives them peace of mind.

For example, the World Health Organization developed a Facebook Messenger chatbot.

It can answer questions from users, direct people to credible sources, and help to counter misinformation.

Source: World Health Organization

Citizen engagement

Talking about personal healthcare issues can be difficult. Yes, even for doctors and trained professionals.

This is especially true for subjects such as mental health. Social stigmas can often prevent people from seeking the professional help they may need.

In March 2023, Maltesers launched its social media campaign #TheMassiveOvershare. The goal was to promote maternal mental health and encourage mothers to be open about their mental health struggles.

The campaign also directed users to mental health resources through its partnership with UK charity Comic Relief.

A study commissioned by Maltesers found that 1 in 10 mothers in the UK experiences mental health issues. But crucially, 70% of this cohort admit to downplaying their struggles and experiences.

The campaign was launched ahead of Mother’s Day in the UK. It invited mothers to normalize the conversation about post-partum depression and increase recognition of a frequently undetected and misdiagnosed issue.

The following November, Maltesers launched a second phase of the #LoveBeatsLikes campaign. This time they encouraged people to look beyond social media Likes and check in with the moms in their life.

Research recruitment

Social media offers an opportunity to connect healthcare practitioners and centers with potential study and survey participants.

Marketing

Social media continues to emerge as one of the best ways for healthcare marketers to connect. 39% of marketers utilize paid social media to reach healthcare professionals.

On top of this, more than half of healthcare marketers say that they are now relying on social media to reach consumers.

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Social media tips for healthcare organizations

In addition to the tips below, check out our free report on the 5 key trends to prepare for success in healthcare.

Educate and share valuable content

How do you engage with the public long-term? You must regularly provide your followers with valuable content that educates and informs.

Let’s see what that looks like in action with the Mayo Clinic. They created a video series that covers popular health and wellness topics.

The “Mayo Clinic Minutes” are short, informative, and engaging. The videos regularly rack up more than 10,000 views on Facebook.

The information needs to be credible, of course. And true. But you can get creative and entertaining if that makes sense for your brand.

In recent years, Tik Tok has become a haven for healthcare professionals to share bitesize, informative content that is also entertaining for users.

Dr. Karan Rajan is a NHS surgical doctor and lecturer at Sunderland University in the UK. He has racked up a massive 4.9 million followers on his personal Tik Tok account.

It’s important to ensure that you use the appropriate tone for your brand and the audience you’re speaking to.

For example, The Mayo Clinic’ videos are hosted on Facebook deliberatly. Facebook’s audience is typically older, so the content is slower-paced.

Dr. Rajan’s videos are on TikTok, which skews toward Gen-Z, so the content is more snappy.

It’s also important to choose the right channel for your content.

A recent study was done on the trustworthiness of coronavirus content on social media. It found that some platforms are far more trusted than others.

Listen for relevant conversations

Social listening enables you to track social media conversations relevant to your field.

Those conversations can help you understand how people feel about you and your organization.

Sneakily, you can also use social monitoring tools to learn how they feel about the competition. You might even identify new ideas that help guide your social communications strategy.

Social listening is also a good use of social media in healthcare to get a sense of how the public responds to emergent health issues.

The Royal Australian College of General Practitioners (RACGP) uses social listening to track health-related trends.

This helped them validate telehealth as a priority — they saw 2,000 mentions of the term across social platforms.

#Telehealth has become a vital component of the mix of services GPs offer because of its flexibility, convenience and…

Posted by RACGP on Friday, November 27, 2023

“We already knew that GPs felt this was a component of care that they needed to continue providing to patients,” said RACGP. “We provided our social listening insights to validate that the wider general practice community felt the same way.”

Here are some key terms to listen for on social channels:

Your organization or practice name and handles

Your product name(s), including common misspellings

Your competitors’ brand names, product names, and handles

Industry buzzwords: The Healthcare Hashtag Project is a great place to start.

Your slogan and those of your competitors

Names of key people in your organization (your CEO, spokesperson, etc.)

Names of key people in your competitors’ organizations

Campaign names or keywords

Your branded hashtags and those of your competitors

Social media management platforms like Hootsuite allow you to monitor all relevant keywords and phrases across social networks from a single platform.

Remain compliant

One of the biggest challenges when using social media in the healthcare industry is the strict rules and regulations you must abide by.

This is crucial for professionals that share sensitive information that concerns the public. In the healthcare industry, HIPAA and FDA compliance are a must.

Unfortunately, things don’t always go to plan.

Earlier this year, the FDA issued pharmaceutical company Eli Lilly a letter over an Instagram ad for its type 2 diabetes drug Trulicity.

Source: FDA

The FDA stated that the post “creates a misleading impression about the scope of the FDA-approved indication”. They described as particularly concerning given the serious risks of this product. The post has since been taken down.

So far in 2023 alone, the FDA has sent 15 warning letters that specifically reference claims made on Instagram accounts.

You don’t want lawyers writing your social media posts for you. But you may want lawyers (or other compliance experts) to review your posts before they go live.

This is especially true for major announcements or particularly sensitive posts.

Hootsuite can get more of your team involved without increasing compliance risk.

People from across your organization can contribute social media content. But, then, only those who understand the compliance rules can approve a post or push it live.

Your organization needs a social media strategy and a social media style guide.

You should also have guidelines for using social media for healthcare professionals. A social media policy for healthcare employees is also a good bet.

Stay secure

It’s vital to ensure security guidelines are in place for all your healthcare social media channels. You need to be able to revoke access for anyone who leaves the organization.

With Hootsuite, you can manage permissions from one centralized dashboard. This means you can always control access to all your social channels.

Using social media as a healthcare professional can be challenging. But the opportunities that social media can present in your industry are endless.

Leading healthcare providers, insurers, and life science companies worldwide use Hootsuite to improve their customer experience, unify their social message, and ensure compliance with industry regulations. See for yourself why we are the healthcare industry’s leading social media management platform!

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Learn More About Hootsuite For Healthcare

Attract new patients, grow your reputation, and stay compliant with Hootsuite, the most trusted social media tool for healthcare.

How To Check Screen Time On Windows

In an increasingly digital world, where screens have become an integral part of our daily lives, it’s important to strive to maintain a healthy balance between PC usage and other activities. With built-in screen-time monitoring tools in Windows, you can gain valuable insights into your digital habits, allowing you to understand your usage patterns, assess productivity levels, and more. This tutorial shows how to check your screen time on a Windows PC.

Good to know: learn how to record your Windows screen with these tools, some of which are native.

1. Check Screen Time Using Settings

View a detailed report of your PC’s battery usage patterns via the Settings app. You’ll be able to check screen-on time, screen-off time, and sleep time.

By default, you will see the daily average of the “Screen on/off” time and “Sleep” time below the graph.

Tip: learn what to do if Windows can’t find Powershell.exe.

2. Check Screen Time with PowerShell

You can also use PowerShell to find out how much time you spend on your Windows computer on a certain day.

Type the following command, and press Enter.

(

get-date

)

(

gcim Win32_OperatingSystem

)

.LastBootUpTime

The time elapsed since the last bootup of your Windows computer will be shown.

Note: this method will not work for you if you’re not in the habit of turning off your computer every day. Learn which method is better: putting your PC to sleep or shutting it down.

3. Track Screen Time Using Windows Task Manager

The majority of users usually turn to the Task Manager if their computer becomes unresponsive. However, the utility can also be used to check the time spent on your PC.

Below the performance graph of the CPU, the “Up time” field displays how long your PC has been running since the last restart (not shutdown).

FYI: learn how to view devices on your Windows network and what to do if you can’t.

4. Check Screen Time Using the Network Settings Menu

It is also possible to check screen time by accessing the Network Connection menu on your Windows computer.

Launch Control Panel on your Windows computer.

Find the value of the “Duration” field to check screen time since the last bootup.

5. Check Screen Time on Kids’ Devices

Want to know how much time your child (or another account) spends on the computer? Set up a Microsoft Family Safety account, then invite other accounts you wish to monitor.

6. Check Screen Time via Third-Party Apps

All the methods listed above will help you check the approximate screen time you spent on your computer. However, if you need to calculate the exact time you worked for invoicing purposes, you will need to make use of third-party time-tracking software.

Clockify is a free Web-based tool for Windows that helps you to track work hours across projects. You’ll have to remember to start the timer when you begin a work session, and stop it when you take a break or finish for the day.

If that’s not your cup of tea, check out other time-tracking app alternatives, such as Harvest, Hubstaff, and Timely.

Tip: want to share your favorite games with your family? Learn how to do that with Steam Family Sharing.

Frequently Asked Questions What is the largest span of time I can view in the screen time statistics?

You can view screen time statistics for a maximum of seven days, and only the last 7 days, via Windows Settings.

Image credit: Pixabay. All screenshots by Meenatchi Nagasubramanian.

Meenatchi Nagasubramanian

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15 Social Media Mistakes You Should Never Make (+What To Do Instead)

The face you make when you realize you’ve made a social media mistake.

Mistakes happen to the best of us, but there are some your business can’t afford to make. Spare yourself from embarrassing or costly social media mishaps using this post to fully understand:

Social media do’s and don’ts

What you should avoid on social media

How to stop social media mistakes from happening

Let’s turn your social media miseries into social media magic!

Social media do’s and don’ts

Before we jump right into giving you a fright with scary social media mistakes, let’s review some simple social media do’s and don’ts:

Do: Tightly align with your other channels

To ensure you’re providing a seamless experience for your followers, you want consistency across your online (and offline) presence.

Make sure your profile pictures are the same across all your social sites by including your favicon or logo and keeping your cover photo consistent across sites. You should also check to ensure your business descriptions are consistent across all your social media profiles.

This will allow you to grow your following as people who see your business elsewhere online will easily be able to recognize your social media profiles’ posts.

Here’s an example of one business’s display ad versus its Instagram account:

The logo on the bottom left of the display ad above doesn’t fully match the one on this business’s Instagram page. The display ad also doesn’t touch on the main points mentioned in the brand’s bio. Meanwhile, the Instagram page doesn’t include any images of the apparel sold on the display ad. A consumer might be confused seeing this business on and off social media.

Don’t: Hop on a trend just for the sake of it

While it can be tempting to jump on viral social media marketing trends in hopes of increasing your reach, you don’t want to sacrifice your tightly aligned branding in the process. Some trends may not be the best fit for your business’s social media accounts–and that’s okay. It’s better to be strategic about the social media trends you adopt.

Here’s an example of a brand hopping on a trending hashtag without understanding the intent. The trending hashtag was meant for domestic violence awareness, not as a fun conversation starter. This brand had to apologize for its tweet and eventually deleted it.

Do: Promote your business regularly

Coming off as too “pushy” on social media is a valid concern, but many businesses forget to actually share promotional content. While you want to share engaging or educational content for your followers to interact with, it’s also okay to simply toot your own horn with the occasional “sales-y” post.

By using the 4-1-1 rule, you can ensure the majority of your content is engaging enough to keep your audience hooked while also regularly promoting your business.

This small business Instagram page has a mix of content that’s both business-focused and fun.

Don’t: Treat it like you would a personal platform

Let’s face it: Most of our experiences on social media stem from our own personal accounts. It can be easy to treat your business’s accounts like you would your personal platforms, but you’ll want to remember to match your post style, tone, and frequency with that of your brand.

It can help to do some target market research to understand what types of posts your audience might prefer that could be different from what you’re used to on your personal accounts.

This type of post could come off as a bit too personal—even for a fitness business account.

15 social media mistakes to never make (and how to avoid them)

Stop these social media mistakes in their tracks before your business falls victim to them with these social media tips:

1. Forgetting your social media goals

We wanted to kick off our list of scary social media mistakes with one that can make or break your online presence. Want to know a surefire way to guarantee you won’t see results from your social media posts? When you have no goals to measure your performance against, you’ll have no idea how to provide structure to your social media progress.

Your social media goals are vital to your business’s digital marketing success, and each post should have a goal assigned to it. That way, your posts have a clear purpose—making it easy for you to brainstorm content. Plus, this helps you make your call-to-actions more precise so that your audience can take action upon seeing your posts.

If you’re struggling to set a series of goals for your social media strategy, try using the SMART method. This ensures that whatever objectives you set out to achieve on your social media posts are specific, measurable, achievable, relevant, and time-bound. With the SMART method, you’re making your social media goals easy to understand, track, and achieve.

2. Copy typos

Everyone makes mistakes sometimes, so don’t beat yourself up if this social media mistake happens to you. However, make every effort to check that your copy is spelled correctly, and is grammatically correct, clear, and concise. When you do have a typo pop up, though, be sure to correct it as soon as possible. Avoiding this social media “don’t” might require taking an extra minute to read back any content for edits. You could even try implementing marketing tools, like Grammarly, to help ensure your drafts are clear of errors.

This example proves that even big brands can fall victim to copy errors.

3. Using the wrong image sizes or video specs

Try using tools like Canva to size out your creative assets for social media ahead of time. Also, be sure to save our handy image below to use as a guiding light when creating custom image or video marketing materials for social media:

4. Not using videos

It can be tricky to hop on the video bandwagon since most businesses assume it needs to be a full-fledged production. While those types of videos are great if you have the bandwidth and budget to produce them, it’s important to note that videos quickly shot from your phone can be just as effective.

This is one of those cases where some video content is better than no video content. This is especially true as we’re moving towards a more video-based social landscape with the rise of platforms like TikTok and more.

Try starting off small by brainstorming a few quick ideas you could pull off in-house, like employee or customer testimonial videos, behind-the-scenes footage of your business, product demos, and much more.

An example of effectively sharing a customer testimonial video on social media.

Related: Looking for video ideas? We’ve got you covered!

5. Poor editing

With photo and video-based content comes the need for finetuning and edits. As a busy business owner, you probably feel like you don’t have a ton of time to spend editing your social content. However, clean and clear content can make your business stand out in saturated social spaces. For example, over 70% of businesses in the US use Instagram. That increased competition justifies taking a bit more time and resources to ensure you get your social media edits right.

Make your social media editing easier by knowing what to look out for. Here are three main editing buckets you can use when evaluating your social content, along with some questions to ask yourself for each:

Copy: Are your captions clear, concise, and free of grammatical or spelling errors? Do you clearly call out the action you want your audience to take after seeing your post? Are you using social must-haves like hashtags or emojis?

Image and video quality: Are your images clear and cropped correctly? Is your video able to load quickly? Are your transitions smooth? Is it the right pixel and file size for your desired platform? Is it easy to watch or understand?

Branding and purpose: Does your post connect back to your social media goals? Is it clear that the post belongs to your brand? Does the voice, tone, and style of this post align with your brand?

If you find your editing is on the heavier side, that may be a sign that you should work with a marketing partner to help you avoid this social media “don’t.”

This brand portrays itself as a family-friendly restaurant, but the language in this Tweet is anything but that. It doesn’t align well with who they might be targeting across other channels, and it comes off as offensive and in poor taste. A quick editing session for quality assurance could have caught this.

6. Straying from your brand style

Congratulations! You’re finally bringing new potential customers to your social media pages. But when they arrive at your profile, they’re confused and unsure if it’s really your business that they’re about to follow.

Falling victim to a fake profile is something most of your followers have likely dealt with before. For example, Facebook reported up to 2.2 billion fake accounts in just the past couple of years. With stats like that, there’s no question that your audience will be on high alert for bots and fake profiles floating around social networks.

The easiest way to make your brand appear unconvincing? By not sticking to what your audience might know and recognize!

Avoid this by including your business’s logo in your profile, keeping your images aligned with brand colors, and using an authentic voice and tone so as to not come off as “spammy” or “sales-y.”

While this small business Instagram page does use a logo, it only has five posts and none of them include photos or videos of their finished pieces—this could make a consumer weary of whether it’s really the correct business account.

7. Ignoring tags, mentions, and messages

Have you ever tried to give someone a high-five only to have them leave you hanging? How embarrassing! That’s the same feeling your followers get when they tag, mention, or direct message your business only for you to ghost them in response. Plus, staying on top of social buzz about your business means you can be part of the conversation, and you can control your business’s social narrative as it evolves.

Assigning just a few minutes per day or every other day to check in on all your notifications and inboxes is a simple way to avoid this social media mistake.

8. Posting too little or too often

A consistent posting schedule is key to social media success. For example, when you post too little, your pages may as well be playing cricket sounds. Your brand will seem unexciting—making your audience think you’re unworthy of a follow. Meanwhile, posting too often can fatigue your audience. It’s best to strike a balance for a posting frequency that’s just right—which will be different for each platform. Try checking out these resources to find out the best times to post, like:

If you’re struggling to come up with content and stay consistent, try implementing our free marketing calendar and use our post ideas for social media holidays to fill in any social media gaps you may have.

A marketing calendar like this can help you manage your post consistency.

9. Posting the same thing across all platforms

Different social media platforms means different audiences, messaging, and post formats. Many of your loyal customers may be following you across multiple social media platforms, so saying the same thing over and over again on each one will give your audience a poor impression of your brand.

You don’t have to reinvent the wheel for your posts on every platform. Simply take your main marketing message and tweak the content slightly to create variations fitting for your different social media accounts.

For example, if you’re promoting a limited-time offer, you might do a text-based post about it on Facebook, a shorter version of that same post for Twitter, and a quick video with varying captions for Instagram, Snapchat, and TikTok.

Adjusting your content to meet audience expectations across platforms takes practice, so be sure to use reporting tools to track your post progress on each account. With that data, you’ll learn what types of messaging resonate best over time.

This small business is promoting the same event on Facebook and Instagram. However, you can see from the bottom image that it used a much more concise caption on Instagram to better fit that platform’s caption style.  

10. Being afraid to try a variety of placements or post types

It’s no secret that social media has evolved quite a bit since its rise in popularity. For example, Instagram started as a platform to just post stagnant photos, but now there are multiple post and placement types like Instagram Reels, Stories, and more. While it can be tempting to stick to what you’re familiar with, the introduction of various post types is the perfect opportunity to get seen in more places, like the Instagram Explore page.

If you’re unsure how to best execute a trendy new post type, like a Live story, try checking out what other accounts in your industry have done for that specific format to get inspiration.

Another option would be to lean into influencer marketing and pay a socially savvy professional to create a new type of promotional post for your business. There are many micro-influencers out there that have reasonable fees for small businesses, so don’t be afraid to reach out and create a lasting partnership for ongoing social success.

Instead of creating an Instagram Reel themselves, the brand in this example paid this influencer to create one for them.

11.  Not reposting content from others enough

No conversation should be one-sided. Your followers want to hear from you, but they also want to contribute to your social media activity, and they want to hear from others too. When you’re the only one posting content to your social media accounts, you can slide into the habit of hitting the same type of post repeatedly. Eventually, your followers will get tired of your content.

Give your audience a fresh perspective by reposting content from other businesses, creators, or even customers.

Related: Get tips for user-generated content to build your social presence.

12.  Not rewarding your audience for interacting with you

This small business owner gave her customer a shoutout and tagged her on her page in return for her willingness to be in this video post.

13.  Buying followers

You read that right. Buying fake followers is, unfortunately, something that’s possible on social media. As a small business in a niche market, this might be a tempting option when your social media growth feels slow. However, you’ll want to do everything you can to avoid this social media mistake at all costs because your real followers will catch on. Basically, buying followers is a social media mistake that simply never works and ruins your business’s reputation—not to mention it could get your account shut down by going against platform policies!

Source

Instead of buying followers, check out resources like our post on how to grow your Instagram following fast. Focus on the quality of your followers, not quantity, by building relationships with your customers on social media.

14.  Not being flexible with your budget

Our free marketing planning template can help you set up your social media budget for success. 

15.  Not leveraging retargeting

Falling victim to this last social media mistake means you’re missing out on a strategy that your competitors are most likely using as 70% of businesses choose to implement social retargeting. Social retargeting is a great strategy to increase engagement by leveraging an audience that’s already familiar with your brand. Plus, it can help turn prospects into customers.

Skip these social media mistakes for scary-good results

To recap, here are our top four social media do’s and don’ts:

Do: Tightly align with your other channels

Don’t: Hop on a trend just for the sake of it

Do: Promote your business regularly

Don’t: Treat your brand account like a personal platform

And, here are the 15 social media mistakes you never want to make:

Forgetting your social media goals

Copy typos

Using the wrong image sizes or video specs

Not using videos

Poor editing

Straying from your brand style

Ignoring tags, mentions, and messages

Posting too little or too often

Posting the same thing across all platforms

Being afraid to try a variety of placements or post types

Not reposting content from others enough

Not rewarding your audience for interacting with you

Buying followers

Not being flexible with your budget

Not leveraging social ad retargeting

Susie Marino

Susie is a senior content marketing specialist at LocaliQ where she uses her experience as a PPC consultant to share tips, tactics, and best practices. Outside of work, Susie loves to get outside for some snowboarding or (once the cold weather melts away) hiking!

Other posts by Susie Marino

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