You are reading the article Meta: It Salaries Set To Jump 10 updated in December 2023 on the website Katfastfood.com. We hope that the information we have shared is helpful to you. If you find the content interesting and meaningful, please share it with your friends and continue to follow and support us for the latest updates. Suggested January 2024 Meta: It Salaries Set To Jump 10
IT salaries should increase by as much 10 percent to 15 percent over the
next three years, according to a new study.
The META Group, a Stamford, Conn.-based industry research group, just
released a report stating that analysts there also note that these
predicted salary increases could drive up labor costs to the point that
they will represent 55 percent of an organization’s IT budget.
”In this recession, IT people have tended to fair better than other
kinds of staff out there,” says Maria Schafer, senior program director
with the META Group. ”And the picture going forward is looking even
better for IT… If you’ve got the right skills, you will be seeing
things perk up. If you don’t have those skills, you better get them.”
After interviewing IT executives, Schafer says they specifically are
looking for high-tech workers with training and experience in program
management, application development and networking. Schafer adds that to
her surprise security skills came in further down the list of
must-haves.
”When we ask people this question, the skills that come up are
application development, Internet skills and Java. Linux didn’t come up
this year as a separate skill, but it’s still in demand… It’s a shift
from a couple of years ago, when companies gave us a list of specific
platforms or tools that they needed. Now they’re expressing their needs
in broader terms.”
According to Meta’s 2004 IT Staffing and Compensation Guide, 24
percent of those surveyed say application developers are the most
difficult IT workers to retain. Another 13 percent say employees who
specialize in security have a high turnover, and yet another 13 percent
point to workers in networking jobs.
The stats pertaining to application development are particularly
surprising considering the number of those jobs that are being
outsourced and offshored to save company’s money. Outsourcing is picking
up in practice and general acceptance and some of the first jobs to go
are those in call centers and those in application development. Many
analysts have been loudly warning workers that they need to acquire new
skills if application development is all they have on their resumes.
Schafer says not so.
”I think the outsourcing issue has gotten a huge amount of attention,
but the reality is that it’s a difficult thing to do and to do well,”
she says. ”Clearly, outsourcing has begun to happen and it will
increase over time. But fewer companies are doing that than most people
believe or that the mass media would have you think.”
The Grass is Greener
Schafer says IT salaries will grow simply because the economy is
expected to improve in the next 12 months and with IT jobs opening up
again, workers will have the chance to leave their old jobs for greener
pastures. That means CIOs and other executives will have to fork out a
little extra cash to keep IT workers happy and in place.
”The ‘grass is greener’ mentality must be dealt with head-on,” says
Schafer. ”CIOs must begin to work more closely with human resource
professionals to implement strategies that address human capital
management trends and innovative retention programs — an area in which
IT has historically been reactive rather than proactive.”
You're reading Meta: It Salaries Set To Jump 10
It Starting Salaries To Remain Flat In 2002
After several years of healthy pay gains, average base salaries for most IT jobs in the U.S. are expected to barely budge or even drop in 2002, according to a salary survey released this month by RHI Consulting.
Overall, starting salaries for IT pros are projected to rise an average of 0.1% next year, a sharp drop from the 8.4% overall average salary increase predicted one year ago for 2001, although there are some job categories that will see significant jumps, according to the RHI Consulting Salary Guide. RHI, based in Menlo Park, Calif., provides project and full-time IT professionals to corporations. Its study was based on an analysis of thousands of job orders managed by RHI’s U.S. offices.
Among top-level IT administrators, RHI forecasts the following:
Starting salaries for CIOs in the U.S. are expected to rise 0.9% to a range of $123,000 to $202,500.
CTOs: Up 0.2% to between $96,000 and $155,750
Vice President of Information Systems: Down 2.7% to between $112,250 and $168,500
Vice President of Technology: Down 1.9% to between $109,250 and $161,500, and
MIS Manager: Down 4% to between $89,000 and $120,000.
IT professionals face a vastly different world as 2002 begins than in years past. For several years running, record low unemployment caused by the dot-com boom, the growth in e-business and the strong economy had pushed IT salaries consistently higher. “With the demise of many dot-coms and an overall weakening of the economy, most pay structures have stabilized,” says Katherine Spencer Lee, executive director of RHI Consulting.
She adds that IT professionals who possess “a combination of technical expertise, interpersonal skills, business acumen and industry experience remain in strong demand and can expect continued growth in starting salaries,” Lee adds.
Not all job categories will see pay remain flat. RHI reports that for the second straight year, network security professionals will see healthy gains, as base compensation is expected to rise by 3.4%. “Safeguarding corporate data continues to be a priority for businesses; this concern is amplifying demand for IT experts who can establish and monitor security standards,” Lee says.
Jobs in the category of applications architect are expected to see the largest anticipated rise in average starting salary in 2002, 6.7%, while starting salaries for consulting and systems integration directors are expected to rise an average of 6.1%, according to the research.
Other specialty job categories that are expected to see notable increases in 2002 based on strong demand for workers include:
Database managers: They can expect base compensation between $83,000 and $114,000 annually, a 4.8% increase over 2001, says RHI’s report.
Software engineers: Average starting salaries will rise 4.7%, bringing base compensation to the range of $65,000 to $97,000.
Disaster recovery specialists: Starting salaries are forecast to increase 3.1% to between $57,000 and $86,000.
Senior help desk specialists: Base compensation will increase 4.9%, with starting salaries in the range of $45,000 to $57,000.
Systems administrators: Starting salaries will average between $51,000 and $72,500 annually, up 2.1% over 2001.
ERP integration managers: Base compensation will rise 2.9%, bringing them to the range of $76,000 to $103,250 annually.
Several industries are expected to continue to have strong demand for IT professionals in 2002, including health care, financial services and real estate.
RHI offers a download of its salary report at its Web site.
Editor’s note: This article first appeared on CIN, an chúng tôi site for IT executives.
Is It Worth Learning Javascript? Popularity, Salaries, And Future
JavaScript remains one of the world’s most popular programming languages, but to say that there isn’t a love and hate relationship between the language and developers would be disingenuous. Despite there being ClojureScript, Elm, and TypeScript that compile to JS – there are no signs of JS being on a decline.
And in recent years, platforms like CodeSandbox have made it easy to create real development environments in the browser, too. All of this makes it even simpler for novice developers to get started with the language.
JavaScript at a glanceJavaScript is a high-level programming language that supports imperative, functional, and event-driven programming styles.
The main features of JS include:
One of the defining features of JavaScript is that it’s a dynamically typed language. This means that variables don’t need to be declared with a specific data type – the type is determined at runtime when a value is assigned to the variable.
JavaScript is an interpreted language, meaning code is executed on the fly as it’s encountered. There’s no need to compile the code before running it.
Functions are a first-class citizen in JavaScript, which means that they can be assigned to variables, passed as arguments to other functions, and returned as values from functions. This makes functions a powerful tool for building complex and modular applications.
JavaScript supports prototypal inheritance, which allows you to create objects that inherit properties and methods from other objects. This powerful feature enables you to write reusable and efficient code.
JavaScript is supported by all modern browsers, which makes it a universal language for building web applications. It can also be used on the server-side, thanks to chúng tôi which enables you to build powerful and scalable web applications using JavaScript.
And it goes without saying that JavaScript has a vibrant ecosystem with a large and active community of developers. This community has created a wide range of libraries, frameworks, and tools that make it easier to build complex applications using JavaScript.
JavaScript in the real worldWhat are the real-world applications of JavaScript?
These days JavaScript can be applied to numerous use cases, including web development, mobile and desktop applications, and hardware programming. The language is a critical component of front-end development, along with HTML and CSS. Together, these languages enable developers to create dynamic and interactive web pages that provide rich user experiences.
Beyond front-end development, JavaScript is also widely used in server-side programming.
The introduction of chúng tôi in 2009 revolutionized server-side programming by allowing developers to use the same language for client-side and server-side development. This means that JavaScript developers can build complete web applications, from front-end to back-end, using a single language.
The applications of JavaScript continue to expand with the growth of artificial intelligence and machine learning. Developers can now use JavaScript libraries, such as chúng tôi and chúng tôi to build machine learning models and neural networks in JavaScript.
Overall, the versatility of JavaScript has made it an essential language for developers across a range of industries. The language’s ability to be used in both client-side and server-side development, desktop applications, and hardware programming has only contributed to its continued popularity.
Popularity and growthAs stated at the start of this article, JavaScript is one of the leading programming languages.
As of February 2023, the JavaScript language is ranked 7th in the TIOBE Index. In the annual Stack Overflow Developer Survey, JavaScript is ranked 1st by professional developers, and it has remained so for a decade now! And on GitHub, JavaScript is the 3rd most popular language. This makes it more popular than C++, PHP, and Ruby.
The popularity of JavaScript is also evident in the number of libraries and frameworks built on top of it. Popular JavaScript frameworks like React, Vue, and Angular have millions of users, and new frameworks are constantly being created to meet the demands of modern web development.
The prospects of JavaScript are also excellent. With the continued growth of web development and the rise of new technologies like artificial intelligence, the demand for JavaScript developers is likely to increase.
JavaScript Salaries: What are the numbers?The salary of a JavaScript programmer depends on the level of qualification, the region of residence and work, and the role of employment.
Role North America Europe
Front-end Developer $65,000 – $120,000 €40,000 – €75,000
Back-end Developer $70,000 – $130,000 €45,000 – €85,000
Full-Stack Developer $80,000 – $150,000 €50,000 – €95,000
Mobile Developer $75,000 – $135,000 €45,000 – €85,000
Game Developer $90,000 – $170,000 €55,000 – €105,000
All the data in the table above is specifically in the context of JavaScript development. The salary information was gathered from sites such as Dice, Hacker News, and Developer Surveys. It is a rough but accurate estimate, as each company has its own ways of compensating its employees.
The average salaries for JavaScript developers are generally in line with those of other popular programming languages like Python, Java, and C#. In fact, in some cases, JavaScript developers may earn higher salaries than those working with other languages, particularly in front-end development roles.
The demand for JavaScript developers has been steadily increasing over the years, as more and more businesses move online and require web applications and mobile apps.
This has led to a shortage of skilled developers, which has driven up salaries for those with the requisite skills and experience.
What does the future hold?So, to answer the question, “Is JavaScript worth learning?”, the answer is yes, it is. JavaScript works in the browser, it runs on the server, and for all we know – it could become the go-to language for IoT projects.
All the while, JS remains an easy language to catch up with (learn from scratch), making it both popular but also in high demand.
It’s worth pointing out that JavaScript is also one of the oldest languages (December 1995) that has remained in active development. As of 2023 (the release of ES6) – JavaScript is on a persistent one-year release cycle.
The releases might not be groundbreaking as far as the features go, but the language is far from being left alone, and the broader community feels the development pace.
For example, you can follow along with TC39 (the committee behind the official specification), voice your concerns, and make recommendations, all of which encourage a healthy and open discussion about the language’s future.
In order to effectively use JavaScript, one must have a comprehensive understanding of the language itself, as well as related areas, including computer science. Many tasks using JavaScript require a similar level of complexity as those that are solved with other programming languages.
Looking ahead, it is unlikely that JavaScript will be replaced in the foreseeable future. This is due to several reasons. Firstly, it is the only language of its kind that is supported by all web browsers. While there have been attempts to introduce alternative languages, these have been unable to gain widespread adoption.
Secondly, the need to share logic between the client and the server has only increased with the growing prevalence of server-side rendering. This has further strengthened JavaScript’s position on the server side.
Thirdly, the tooling for JavaScript and the client-side web stack is primarily written in JavaScript, which further reinforces its dominance in the industry.
Lastly, the significant investments made in the development of JavaScript engines are yielding positive results. The requirements of these engines are reducing, allowing them to run on increasingly weaker platforms and devices. This trend means that specialists with a comprehensive knowledge of JavaScript will remain in high demand for the foreseeable future.
Meta Vs. Vertical Search Engines
Meta vs. Vertical Search Engines
LookSmart predicts that search is going to get increasingly vertical and personal. In this context, that’s something of a self-serving statement. LookSmart needs to do something to grow and improve the quality of its network. So this is a smart move.
But as to the larger question of search “verticalizing,” the answer is yes and no.
Right now, it’s naïve to challenge the established “horizontal” search players. So anybody who wants to launch a “search” site needs to do it in a vertical/niche, where there is still potential opportunity.
There are a handful of verticals that matter, among them travel, shopping and local (if you consider it a vertical). The traditional classifieds space has significant traction too: jobs, cars and real estate.
And the Yahoo! 360 beta product, which formally launched yesterday, is partly an effort to integrate and make more coherent the otherwise fragmented Yahoo! network. It’s also about convenience and efficiency for consumer-users.
Yahoo!, as well as Google, AOL, MSN are trying to be comprehensive—partly because of competition and partly because they recognize consumers want fewer, more reliable sources of information. Consumers’ lives are already fragmented and frustrating enough. They’re looking for trust and simplicity, not complexity and fragmentation.
In The Kelsey Group’s most recent consumer research, we actually found that local consumers are using fewer sites, including verticals, not more.
All this goes to questions of emerging segmentation in the search marketplace, which will become clearer and be answered over time.
Both are being driven by the complex logic of the search marketplace.
Top 10 Robotech Companies That Are Set To Change Robotics
Irrespective of the objective achieved, one thing is for sure – robotic inventions are changing our lives.
Can anyone deny the very fact that robots are taking over the world in ways that surpass our imagination levels. From defence to healthcare, every sector has relied on robotics in one form or the other. Irrespective of the objective achieved, one thing is for sure – robotic inventions are changing the way we are leading our lives. Have a look at what are the top 10 robotech companies that are set to change robotics.
iRobot CorporationiRobot Corporation, headquartered in Bedford, Massachusetts, specializes in designing and production of consumer robots. The company boasts of a portfolio that includes various innovations for smart homes and various concepts in visualization, navigation, mobility, and artificial intelligence.
Sastra RoboticsSastra robotics is an Indian robotech company that aims at delivering and creating robotics solutions to allow human-like automated functional testing of real equipment. The objective is to speed up testing and reduce the time-to-market of their products.
GeekplusThis is a Beijing-based robotech start-up that aims at supplying AI and robotics to retailers looking for features to add speed and capacity to their products. As far as the financials of this company are concerned, it got a new $200 million in funding in early 2023, bringing its total raised amount to almost $390 million. So far, the company has sold more than 10,000 robots worldwide.
Fanuc CorporationThis is a Japanese robot manufacturing company that is more or less involved in the supply of factory automation, robot, and robot machine. It offers products of the CNC series, wire-cut electrical discharge machines, robotic systems, compact machining centres, servo motors, lasers, electric injection moulding machines, and ultra-precision machines, to name a few.
Berskshire GreyBerkshire Grey is yet another robotics start-up based out of Bedford, Massachusetts. This company is into making integrated robotics systems that automate the process of picking, packing and sorting products into store and eCommerce orders for leading enterprises. They use AI-enabled robotic solutions to automate online order fulfillment and store replenishment operations for leading retail, 3PL, grocery, and eCommerce companies.
KUKA Robotics (India) Private LimitedThis Indian robotics company, headquartered in Gurgaon, was established in 2006. This company is known for manufacturing industrial robots, for the manufacturing and sales of controllers, software as well as industrial robotics.
Blue Ocean RoboticsThis Danish robotech company served to be no less than a blessing during the pandemic as its robots were capable of killing 99.99% of bacteria and viruses on surfaces and in the air by making use of UV-C light. The coming years can see these robots being affixed in elder-care facilities, schools, airports, airlines, hotels, pharmaceutical plants, etc.
Yamaha Motor Co., Ltd.As known to many, this company specializes in the design and sale of motorcycles, automotive engines, and transport equipment. It was in the later stage that Yamaha Motor launched the industrial robot division of the company. Be it SCARA robots, clean robots, cartesian robots, or pick and place robots, this company has got it all.
ReconRecon has gained recognition as one of the largest robotics manufacturers around the globe. The fact that this company sells its products in more than 33 countries around the world is definitely worth a mention. Yet another interesting point to note is its client base that includes U.S. Air Force, Army, Navy and Marine Corps, Border Patrol, FBI and ICE, among others.
HandwryttenCan anyone deny the very fact that robots are taking over the world in ways that surpass our imagination levels. From defence to healthcare, every sector has relied on robotics in one form or the other. Irrespective of the objective achieved, one thing is for sure – robotic inventions are changing the way we are leading our lives. Have a look at what are the top 10 robotech companies that are set to change robotics.iRobot Corporation, headquartered in Bedford, Massachusetts, specializes in designing and production of consumer robots. The company boasts of a portfolio that includes various innovations for smart homes and various concepts in visualization, navigation, mobility, and artificial intelligence.Sastra robotics is an Indian robotech company that aims at delivering and creating robotics solutions to allow human-like automated functional testing of real equipment. The objective is to speed up testing and reduce the time-to-market of their chúng tôi is a Beijing-based robotech start-up that aims at supplying AI and robotics to retailers looking for features to add speed and capacity to their products. As far as the financials of this company are concerned, it got a new $200 million in funding in early 2023, bringing its total raised amount to almost $390 million. So far, the company has sold more than 10,000 robots chúng tôi is a Japanese robot manufacturing company that is more or less involved in the supply of factory automation, robot, and robot machine. It offers products of the CNC series, wire-cut electrical discharge machines, robotic systems, compact machining centres, servo motors, lasers, electric injection moulding machines, and ultra-precision machines, to name a few.Berkshire Grey is yet another robotics start-up based out of Bedford, Massachusetts. This company is into making integrated robotics systems that automate the process of picking, packing and sorting products into store and eCommerce orders for leading enterprises. They use AI-enabled robotic solutions to automate online order fulfillment and store replenishment operations for leading retail, 3PL, grocery, and eCommerce chúng tôi Indian robotics company, headquartered in Gurgaon, was established in 2006. This company is known for manufacturing industrial robots, for the manufacturing and sales of controllers, software as well as industrial chúng tôi Danish robotech company served to be no less than a blessing during the pandemic as its robots were capable of killing 99.99% of bacteria and viruses on surfaces and in the air by making use of UV-C light. The coming years can see these robots being affixed in elder-care facilities, schools, airports, airlines, hotels, pharmaceutical plants, chúng tôi known to many, this company specializes in the design and sale of motorcycles, automotive engines, and transport equipment. It was in the later stage that Yamaha Motor launched the industrial robot division of the company. Be it SCARA robots, clean robots, cartesian robots, or pick and place robots, this company has got it all.Recon has gained recognition as one of the largest robotics manufacturers around the globe. The fact that this company sells its products in more than 33 countries around the world is definitely worth a mention. Yet another interesting point to note is its client base that includes U.S. Air Force, Army, Navy and Marine Corps, Border Patrol, FBI and ICE, among chúng tôi is a Phoenix-based company that has applied robotics to marketing communications. It is known for designing robots that write personal notes in a handwritten style the customer chooses at an online storefront. Hence it got the name – Handwrytten. It then sends the note to the address provided by the customer.
Meta Tags: What You Need To Know For Seo
Meta tags are the most fundamental part of SEO and making sure that your site’s pages have a good, solid foundation of optimization.
These are the tags that you add to your page’s header to describe the page using syntax that Google understands.
And when it comes to SEO, more often than not, best practices for meta tags are ignored while others take priority.
Sometimes, things like content and links may take priority over things like meta tags. That’s understandable, because content and links can be more important.
But making sure that you optimize these tags correctly can help significantly in terms of how Google understands your page.
Making sure that you include important meta tags can still get results. It all depends on how you use them.
What Are Meta Tags?Meta tags provide information about the website in the HTML of the page.
Search engines use these pieces of code to help determine what the page is about, and how relevant it is to the keyword being searched.
While this data isn’t visible to visitors, it does play a role in determining where a site appears in search results.
One important meta tag you want to focus on includes the page title: the blue link that appears at the top of the snippet in the search results.
Another important tag you may want to focus on is the meta description, which is often used to show descriptions of pages in search results.
For example, suppose you’re searching for a product like a computer. In that case, the manufacturer’s description of that product (at least, the one it added to the page) might appear in the paragraph snippet below the page title in the search results.
Getting Started With Meta TagsMeta tags are one of the first things you’ll see in a site audit report. They appear in the header above the page content and provide important information about a page.
The first step in understanding what meta tags do is to know why you’d use them.
You might want to include certain words in the description of your product or service, such as price range, features, size, etc., and you could use the keywords meta tag to help describe that.
Or maybe you want to let people know where your site is located, like a city, state, or country. You could use the location meta tag.
If you’re writing a blog post, you might want to add a category meta tag to help others find it.
These are just a few examples of what meta tags can accomplish.
There are many different types of meta tags, including title, description, keyword, image alt text, robots, language, and even schema markup.
This article focuses on the most common ones; specifically, descriptions and keywords.
Why Meta Tags Are Important For SEOWhen it comes to SEO, meta tags are highly important. Maybe not quite as important as content or links, but still, they are very important to the overall optimization process.
Better title tags may mean the difference between the success or failure of your page.
Having blank meta tags (such as a blank title or meta description) may mean that Google will choose what it thinks are the best ones for your page. Its algorithm is not perfect and could potentially create less than what you might want to see.
This is why it’s important to ensure that you include at least a physical page title and description for your page. Otherwise, you leave it up to Google’s algorithm to choose it.
Page Title TagsThe page title tag is the main descriptive element of your page.
Your title tag is the one thing that everyone sees when they come across your site in the Google search results.
This is why it is crucial to ensure it accurately reflects the page’s content. If you’re writing a blog post, you want to ensure that the page title accurately reflects the post’s content.
You want people to know exactly where they are and what they’re looking at.
While some sites still rank very well despite having poor title tags, others don’t seem to care much about the title tag.
Why do some sites not spend as much effort on the title tag while others continue their usual optimizations? Well, it seems like it depends on the type of site. Some sites focus heavily on video, while others focus heavily on text. Some sites are focused on a specific topic, while others cover multiple topics.
There are many different reasons why a site might choose not to put any effort into its title tags. However, the truth is that having a quality title tag can be a great determining factor in how Google understands your page.
If you’re building a brand new site, you probably won’t need to worry too much about SEO efforts on your title tag. However, once your site starts getting traffic, you’ll want to track things like bounce and conversion rates.
By tracking those metrics, you’ll be able to determine whether the title tag is actually impacting your performance, and where to go from there in terms of how to better optimize it.
Google’s Search Essentials documentation explains the following about page title best practices and how to influence them in the search results correctly:
You want to ensure that every single page of your site has a physical title tag with a page title actually specified.
Descriptive and concise page titles are Google’s recommendation. It doesn’t want to see anything vague such as “Home” for the home page. Also, it does not want to see “profile” for a person’s profile. Google also recommends avoiding unnecessarily long and verbose text, as it is highly likely to be truncated in the search results.
Be sure that you avoid boilerplate and redundant text in your page title. What happens here is that the boilerplate text causes confusion between pages for users as well as search engines. So, Google recommends distinct and descriptive text in your page titles. It also discourages utilizing long text that doesn’t change, with the exception of certain pieces of information. Don’t include text within your page title that’s not useful to users or that would be considered uninformative.
Google also doesn’t like keyword stuffing. But that doesn’t mean you can’t have descriptive terms in your page title. However, you don’t want to include the same words and phrases many times. Doing so could be similar to keyword stuffing, making your search results look spammy to Google and its users.
Branding your page title is an acceptable practice for Google. You can either include it at the beginning of the page title or at the end, per Google’s guidelines. Make sure it’s separate and unique from the rest of the text. In order to accomplish this, you could use a delimiter symbol, which includes colons, pipes, or hyphens. This can help you avoid making your site’s branding look like a repetitive portion of the page title.
Make it clear which part of the text is actually the main title. According to Google’s recommendations, it examines a variety of sources when it generates title links. These sources include things like the main visual title, prominent text in the body copy, and heading elements. Google also recommends varying the size of the main title on the page, for example.
What Else Has Google Said About Page Titles?Aside from its Search Essentials, there are several things that Google has mentioned about page titles that should be observed.
“We do use it for ranking, but it’s not the most critical part of a page. So it’s not worthwhile filling it with keywords to hope that it works that way. In general, we try to recognise when a title tag is stuffed with keywords because that’s also a bad user experience for users in the search results. If they’re looking to understand what these pages are about and they just see a jumble of keywords, then that doesn’t really help.” – John Mueller, Google 2023
“I’d just write natural titles, the way you’d want them to appear in search, and how you’d want to present them for users. Slash (separators) is fine & can perform well anywhere.” – John Mueller, Google 2023
“Of all the ways we generate titles, content from HTML title tags is still by far the most likely used, more than 80% of the time.”– Google Search Central Blog, 2023
“If your document appears in a search results page, the contents of the title tag may appear in the first line of the results.” –Google, 2023
“We introduced a new system of generating titles for web pages. Before this, titles might change based on the query issued. This generally will no longer happen with our new system. This is because we think our new system is producing titles that work better for documents overall, to describe what they are about, regardless of the particular query.” – Google Search Central Blog, 2023
Meta Description TagsAnother meta tag that’s important to SEO is the meta description tag.
This is the very short snippet paragraph underneath the page title within the search results. As long as you utilize a more accurate description than what you can ascertain from the on-page content, Google will use it.
This meta tag is not much of something used for ranking. Instead, it’s something that’s used to entice and inform users about the page in general.
It creates a short and relevant summary of what that specific web page is actually about. In its simplest form, this is basically a sales pitch for your website. It’s meant to convince the user that your page is exactly what they are looking for.
Google explains that there is no limit to the length of the meta description and that it truncates the snippet on the SERPs as needed – and this is usually done on a device-width basis.
Best Practices For Writing Meta DescriptionsDespite the apparent lack of control when it comes to rankings, writing meta descriptions is still an important part of any SEO professional’s arsenal. This can mean the difference between significant CTR from the SERPs, as opposed to sub-standard CTRs.
This is why it makes sense to make both page titles and meta descriptions a focus of your own SEO efforts whenever you optimize a page.
Google’s Search Essentials explains what it looks for in meta descriptions.
Note that meta descriptions should be visible on the webpage. If they are not visible, Google will ignore them in 99% of cases.
Make Sure That Every Meta Description On Your Site Is UniqueGoogle explains that identical, and even similar, meta descriptions on multiple site pages are not helpful when these pages appear in the SERPs.
It recommends that SEO pros create meta descriptions that are unique and that accurately describe the specific page.
On the main home page (or aggregation pages), it also recommends that you utilize site-level descriptions and then use page-level descriptions on all other types of pages.
Ensure That Your Description Includes Relevant Information About The ContentGoogle recommends including relevant information within the meta description that reflects the actual page.
For news and blog posts, it explains that these meta descriptions can list the author, the publication date, and byline information that would otherwise not be displayed.
In addition, product pages that have specific information scattered throughout the page that might be helpful for users could be included here, too.
Google adds that any great meta description can provide all the relevant information a user might need to decide to visit that particular page.
Automatically Generating Meta DescriptionsIt’s possible to generate your web page’s meta descriptions programmatically. (Not only possible, but Google actively encourages doing so in its Search Essentials documentation.)
This is especially true for larger sites with thousands of pages.
Google doesn’t expect the average user to be able to handwrite meta descriptions on larger sites. It still recommends ensuring that these meta descriptions are varied and human-readable.
For example, don’t go in assuming you can programmatically create meta descriptions that are terrible quality and expect to have a good day from an SEO perspective.
It also recommends avoiding long strings of keywords in the meta descriptions – don’t do that here, either!
Make Sure Your Meta Descriptions Are Of High Enough QualityGoogle’s recommendations also highlight the quality of meta descriptions. It also wants to see significantly high quality here – and make sure that your meta descriptions really are descriptive.
What Else Has Google Said About Meta Descriptions?The Google Search Essentials documentation is a good start, but they don’t contain all the information that Google might consider.
The following is a collection of what Google has said elsewhere on the web about meta descriptions:
“You kind of have to balance your time and think is it really worthwhile to like go through a hundred thousand pages and write a new description or should I just like keep this in mind when I’m making new pages and not worry so much about this limit of a hundred and sixty characters or whatever it used to be because I think especially when we make changes like this they they tend to go back and forth a little bit until we find the right balance.” – John Mueller, 2023
“It’s not the case that changing your descriptions or making them longer or shorter or tweaking them or putting keywords in there will affect your site’s ranking.” – John Mueller 2023
“Keep in mind that we adjust the description based on the user’s query. So if you’re doing a site query and seeing this in your search results for your site that’s not necessarily what a normal user would see when they see a search as well.” – John Mueller, Google 2023
How To Add A Meta Robots Tag To Your PageIt is important to note that this setting can be read and followed only when the page itself is crawlable and accessible to Google.
For example, don’t think disallowing a page and noindexing it will benefit you.
Although there are situations where Google might ignore the chúng tôi file, you want to ensure that, in most cases, you are allowing the crawling and indexing of the page so Google can physically observe that particular rule.
(…)
The code snippet above shows how to add the meta robots tag to your pages.
In the overall page code structure, this should be added to the top of the page, within the code, between the beginning and ending head tags.
How To Add A Meta Viewport Tag To Your PageThe meta viewport tag is an important part of meta tags that are added to the page and has to do with making sure that your site is a fully responsive website design.
In short, this meta tag provides specific instructions to the browser on how to render your page on a mobile device. This tag also shows Google that the page itself is mobile-friendly.
Setting The ViewportIn general, the rule is to include the viewport meta tag on every page you want optimized for a mobile device. The parameters within this tag control the page’s dimensions and scaling attributes.
First, mobile browsers will render a page at the width of a desktop screen (at its minimum, around 980px, but this can vary across devices).
Then, they will attempt to make the content appear better by adjusting it to fit the screen and increasing font sizes.
As a result, this might mean that font sizes could appear inconsistent to different users. To rectify this, one could potentially just use a system font instead.
The following screenshot shows how to include and configure the meta viewport tag within your code:
…
…
How To Add The Meta Charset Tag To Your Web PageThe charset meta tag is a tag that allows you to define specific character encoding for your page. This tag is important because it helps provide the vehicle that the browser uses to output characters to text.
If you don’t have the charset tag defined, a browser might output garbage text because of this lack of understanding of the input text. Without this tag, the browser must make an uninformed guess quickly.
While not extremely important in terms of SEO ranking factors, it is important if you want to make sure that your page is as cross-browser and cross-platform as possible.
If you don’t add it, it’s not the end of the world. The HTML5 specification does include UTF-8 character encoding by default.
But, if you want to use another type of character encoding for your page – for whatever reason – then, by all means, you may want to seriously consider adding this tag in those situations.
No Sitelinks Search Box Meta TagDid you know that specific meta tags can help you control the appearance of your search results?
One such meta tag is the no sitelinks search box meta tag:
If, for some reason, you don’t want a sitelinks search box to appear on the Google SERPs, then you can simply use this meta tag to remove it.
Here is how you would implement the nositelinkssearchbox meta tag on pages where you don’t want the search box to appear:
Again, this would be added in between the beginning and ending head tags of your page.
For Google Discover
Meta Tags Are An Important Part Of SEOThere are those who believe that meta tags rank a distant third or fourth on the tier of responsibilities when it comes to optimizing your web pages.
But, when it comes to achieving higher rankings, optimizing your meta tags correctly can sometimes put you ahead of the pack.
Don’t think of them as the be-all and end-all when it comes to your SEO efforts; instead, they are more supplemental in nature.
Just make sure that you continue to keep your meta tags updated as needed. For example, if your pages change, you don’t want to have a different page title and meta description than the content that’s reflected on the page.
You also don’t want to have meta tags that are substandard in quality.
In the end, you want to make sure that you have some focus on optimizing these tags – because they can take a page from mediocre to great.
More resources:
Featured Image: BestForBest/Shutterstock
Update the detailed information about Meta: It Salaries Set To Jump 10 on the Katfastfood.com website. We hope the article's content will meet your needs, and we will regularly update the information to provide you with the fastest and most accurate information. Have a great day!