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As the first pre-orders begin shipping to customers, early reviews of the iPhone 12 mini have arrived. The reviews praise the smaller form factor and feature parity with the iPhone 12, but many raise concerns about battery life compromises.

Chris Vekazci at Engadget has praise for the 5.4-inch form factor of the iPhone 12 mini:

I’ve know I’ve been calling the iPhone 12 mini a small phone, and that’s objectively true — it’s a bit smaller than the iPhone SE I reviewed earlier this year, but a few trusted people to whom I’ve shown the phone didn’t think it was that small. That’s largely thanks to the 12 mini’s 5.4-inch Super Retina XDR display. It’s just as bright as the standard iPhone 12 and packs the same support for wide-color gamuts and HDR, but because it’s smaller, it’s more pixel dense. While bigger phones are almost always better for immersiveness, this smaller screen never felt like too little.

At The Verge, Dieter Bohn writes that the iPhone 12 mini is “not the best iPhone for most people, but it’s going to be a favorite for many.” In particular, Bohn notes that the iPhone 12 mini shares almost all of the same features as the larger iPhone 12:

It’s corny to say I’m impressed by how much Apple packed into such a small space — but I am. The iPhone 12 mini has the fastest processor on any phone, it has the same dual-camera system as the iPhone 12, and most remarkably it has all the components and antennas necessary for both sub-6 and (in the US) mmWave 5G. It is fast, multitasks well, and doesn’t feel like a compromise when you use it. It really is an amazing feat of technology.

The exception to that, however, is the battery life:

Without making any effort at it, I have consistently drained the iPhone 12 mini’s battery by early evening. I’d say it’s fair to expect the 12 mini to clock up something near four hours of screentime with stuff like web browsing, Facebook, and taking photos. Intense games give you a chance to watch the battery percent tick down minute by minute.

So it’s not bad, but it’s definitely not great. My feeling after a little less than a week is that getting through a day requires a little bit of battery management. Holding yourself back from putting an hour into an Apple Arcade game, knowing where your next opportunity to charge might be, and above all being more willing to turn on

For TechCrunch, Matthew Panzarino has some details on the scaling of the iPhone 12 mini display:

Panzarino also took the time to compare the iPhone 12 mini form factor to previous iPhone models:

The iPhone mini has a nice lightweight compactness to it. In order to get a read on its vibe I compared it to the iPhone 4S, which felt far denser, the iPhone 5 which felt a bit more airy and the iPhone 5C which still feels fun but cheap. It shares pedigree with all of these devices but feels far more assured and integral. The iPhone 12 design language doesn’t feel like multiple materials sandwiched together in the way that these earlier devices do. It feels grown, rather than made.

At The Wall Street Journal, Joanna Stern has a bulleted list of the benefits of the smaller design:

You can comfortably type with just one thumb, and reach icons on the other side of the home screen without shifting your hand.

You can use just one hand to snap a photo and not drop it on the ground—or in a pool, elevator shaft or drainage grate.

You can talk on the phone—putting it up to your ear—without blocking and greasing up your whole face. (And in case you were wondering, call quality when you do is good).

You can hold up your phone while lying down without fear it will slip and give you a bloody nose.

There’s only one reason to get the iPhone 12 mini: it’s small. The iPhone 12 mini is the anti-phablet and you already know whether it’s right for you or not. It’s absolutely for you if you’re sick and tired of humongous phones and desire a device that’s smaller and more practical.

Going from a big phone to small phone takes some getting used to, but it’s not an impossible task. Yes, the display isn’t as on other phones, but I can tell you one thing: it won’t hurt as much when it falls on your face or chest while you’re laying in bed doomscrolling. Small phones are back, and hot damn, I missed them dearly!

Pocket-lint’s Britta O’Boyle on the iPhone 12 mini camera:

The iPhone 12 mini performs well in low-light conditions as well, with Night Mode automatically kicking in when necessary, allowing you to take some decent shots without the flash having to be on – as long as you keep still, as there’s not the optical image stabilisation here that you can find in the iPhone 12 Pro Max and other competitors.

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Top 12 Iphone 6S Battery Cases

Even while other Smartphone manufacturers are trying their best to include a higher-sized battery inside device, it is clear that Apple Inc is way too stubborn in that matter, at least in the case of iPhone. And, if you have bought iPhone 6s, one of the disappointing factors would be the low battery capacity, making it hard for all-day usage. iPhone 6s is having a battery of 1715mAh, which is in terms of size pathetic. Of course, you cannot always carry your power bank, especially during office or routine stuff. If you can handle some more weight, you’ve another option — battery cases for iPhone 6s

Top Battery Cases for iPhone 6s 1. OtterBox Resurgence iPhone 6s Power Case

This battery case from OtterBox — a name that’s trustworthy when it comes to sturdy protective cases — is a superb choice when you need enhanced battery backup and good protection. It comes with a 2600mAh battery, thus letting you use your iPhone 6s, all the day, and perhaps more than that. The battery has a charge status LED and auto-stop charging feature, both of which are useful in the long run. OtterBox Resurgence iPhone 6s Power Case uses a Quick Charging technology, which is quicker compared to standard charging options out there. You can charge the external battery using its included micro-USB cable. This case is available in four colour variants — Black, Glacier, Cardinal and Mint Ice. Being a product from OtterBox, you can trust the offered military grade protection.

Price: $99.95

Where to Buy: Official OtterBox Store

2. Mophie Juice Pack Plus for iPhone 6s

With a battery that has capacity of 3300mAh, Mophie Juice Pack Plus for iPhone 6s can be the best choice for iPhone 6s users who talk or browse a lot. The pack claims to give you 17 hours of additional talk time, 12 hours of additional browsing and 60 hours of music playback. In short, you can have more than 120% extra battery in the long run. As it comes to the case of protection, there are three layers and the internal bumpers and optimized edges would be just fine. Mophie Juice Pack Plus for iPhone 6s uses Impact-Isolation system for the case design. In addition, the battery is powered by pass-through charging technology;, your iPhone 6s would be recharged first and then the battery pack. It’s available in Black, White and Gold variants.

Price: $103.07

Where to Buy: Amazon

3. Spyder PowerShadow Ultra Thin iPhone 6s Battery Case

Spyder PowerShadow Ultra Thin iPhone 6s Battery Case is resistant towards shocks, water, dust and microbial issues. One of the thinnest battery cases for iPhone 6s, it doesn’t add much bulk either. When you add 2750mAh external battery to the in-built 1715mAh, you get a higher battery capacity, with enough talk time and web browsing. Spyder Digital Research has made the design unique and it is easy to manage as well. For instance, its battery level indicator, on-off switch and USB port etc can be accessed easily, with no issues whatsoever. There’s a charging dock that you’d be able to purchase additionally and it gives you the freedom of Drop n’ Go charging, when you reach home. When it is placed on dock, it will synchronize your data as well.

Price: $99.99

Where to Buy: Amazon

4. SUPCASE Beetle Power iPhone 6s Battery Case

Price: $49.99

Where to Buy: Amazon

5. Spigen Volt Pack iPhone 6s Battery Case

Offering you an extra 17 hours of talk time, 13 hours of video playback and standby time of 288 hours, this is a great iPhone 6s battery case from Spigen. The entire design of protective case is good to go. On the back portion, there is a LED-based signal indicator, which can indicate the level on 25% increments. There’s a single power button to enable the charging. Spigen Volt Pack iPhone 6s Battery Case has a truly slim structure, and even when you have put iPhone 6s inside, the whole thickness would be 15.0mm. Talking of protection, Spigen has made use of double structure; its frame and case can be detached, and the installation would be easier than you’d expect. Nevertheless, one problem of the case is that you’ve to remove the case for data syncing.

Price: $35.99

Where to Buy: Amazon

6. FRE Power for iPhone 6s Case

FRE Power for iPhone 6s Case is a stunning product from Lifeproof, which can protect the device from almost every kind of obstacle such as water, dust, snow, dirt etc. It’s a truly expensive iPhone 6s case but the price is worth your effort if you’re a rough iPhone user. As we come to the case of recharging, there is a 2600mAh battery, for providing 2x battery life for the whole usage. In addition, the case packs auto-stop charging feature and the Rapid Recharging technology, thanks to the in-built circuitry. In short, you can get iPhone 6s charged instantaneously, as you wish. The case is available in Blacktop, Base Jump Blue and Avalanche colour variants, and is made of stronger materials.

Price: $129.99

Where to Buy: Lifeproof Official Store

7. i-Blason iPhone 6s Battery Case

i-Blason iPhone 6s Battery Case is meant to give you comprehensive protection for your Apple iPhone 6s, from top to bottom. Along with that, there’s a 3200mAh Lithium Polymer battery, which gives you an extra full charge for the 6s of yours. This MFI Certified accessory has an ultra slim structure and the bumper design is handy to use. As we come to the case of charging, there’s Quick Charging that can charge your iPhone 6s, 30% quickly. i-Blason iPhone 6s Battery Case has a single button for control, accompanied by the LED indicator. The same button is used for turning the charging on or off. Considering all these, not to mention the support for connecting your accessories, it’s a good thing to get i-Blason iPhone 6s Battery Case.

Price: $27.99

Where to Buy: Amazon

8. ZVOLTZ ZT6 Series iPhone 6s Battery Case

ZVOLTZ ZT6 Series iPhone 6s Battery Case is yet another affordable iPhone 6s battery case you can buy and the case is all set to give you satisfactory protection from scratches, daily wear and tear, scrapes etc. along the perfect cut-out for all the accessories, ZVOLTZ ZT6 Series iPhone 6s Battery Case has an LED Indicator to let you know the status of remaining battery. The case comes with sync-through technology. It means that you would be able to charge iPhone and sync data, without removing the case. Of course, its 3100mAh battery would be just awesome to give you extra talk time and browsing time, all the way. In addition, it has a compact build too.

Price: $39.99

Where to Buy: Amazon

9. Prong PWR Case for iPhone 6s

Price: $99.95

Where to Buy: Prong Official Store

10. Incipio Ghost Qi Wireless Charging Battery Case

If you want to bring wireless charging to your iPhone 6s, while ensuring support of an external power source, you’ve to have a look at this product. Let’s first talk about the battery. It has an internal battery of 2100mAh, which will be able to give you enough backup for all-day use. So, that’s what we can expect from a typical iPhone 6s battery case. On the other hand, to charge Incipio Ghost Qi Wireless Charging Battery Case, you have to place it on top of a Qi-enabled charging pad. The best part is that you can charge both the case battery and your iPhone 6s battery using a wireless charging pad. Talking of protective case, the Co-Mold design is impressive, we would say. Only one colour is available — Brushed Black.

Price: $99.99

Where to Buy: Incipio Official Store

11. Maxboost VIVID iPhone 6s Battery Case

Available at a reasonable price, Maxboost VIVID iPhone 6s Battery Case can act as an impressive backup solution for your iPhone 6s. While its protective bumper and related protective features make it an awesome case, its 3100mAh battery would be just awesome, not to mention the associated features. For instance, there’s a sync-through option, which lets you charge both the battery case and phone through a single cable. We think it’s awesome from usability point of view. Maxboost VIVID iPhone 6s Battery Case has also given importance to the design; for instance, there’s a LED indicator for knowing how much juice is left in the backup battery and the single-button interface makes things easier. When we add the lifetime warranty into account, it’s Christmas.

Price: $49.99

Where to Buy: Amazon

12. xLife Direct iPhone Wireless iPhone 6s Battery Case

Actually made for iPhone 6, the case would work fine with iPhone 6s as well. In short, xLife Direct iPhone Wireless iPhone 6s Battery Case is an external power source, which you can charge using Qi wireless charging technology. So, we were saying, if you have a wireless charging pad with you, you can place the iPhone 6s on top of it to charge, not only the external battery but also your iPhone 6s internal battery. Thus, you can get rid of a lot of wires using it. It has a LED-based indicator to let you know the remaining charge and a good build for easier handling. The battery is of 3000mAh, which is more than satisfactory for an active user. Altogether, xLife Direct iPhone Wireless iPhone 6s Battery Case is a good-to-go deal, we bet.

Price: $69.99

Where to Buy: xLife Official Store

SEE ALSO: Best Apple Watch Bands and Straps

Well, which is your favourite iPhone 6s battery case in the list? We are happy to hear from you.

Here’s How To Choose A Smartphone With A Good Battery Life

This factor is provided by a number of components that are not only the battery’s capacity. There are more steps that are as crucial and involved. Take a look at these tips if you want your future mobile device to offer you enough autonomy for your requirements.

Let’s start by looking at milliamps

The essential component of the battery in our smartphones is the milliamp. The milliampere—often referred to as milliamps per hour—is the measurement used to describe a mobile battery’s capacity. The initials mAh, which go along with the battery capacity, are typically used to shorten this notion.

Look for this value on the specification sheet when buying a new mobile device. In conclusion, the device will provide more autonomy the more mAh it has. Although this rule is not completely certain because autonomy also depends on other factors, it provides a useful sign.

We are not mistaken when we claim that the rule is not totally true. More mAh does not necessarily equate to better autonomy. The next topic is battery management in mobile operating systems, which brings us to our next point.

Different systems handle the smartphone battery

Google aims to change the fact that battery management on Android varies depending on the manufacturer. The modifications suggested for Android 13 enable the optimization of the battery in terms of the consumption produced by the apps and the various system components. In an ideal world, this control would apply to all developers, allowing us to have reasonable autonomy. In this regard, it is a good idea to examine whether the manufacturers’ customization layers contain a lot of bloatware. As this tends to keep processes open that decrease battery life.

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Look for real tests

Although this argument is pretty clear, you might not have considered it. Do not let the size of the battery be your only deciding factor when choosing a smartphone. Instead, seek for signs of the model’s autonomy. If you’re seeking for Android devices, you can look at the reviews of the smartphones before making the purchase decision.

The battery life of the mobile device is consistently examined in the analyses while it is being used normally. Such as for social media, taking pictures and videos, playing games, browsing the internet, etc. In this manner, you will have an idea of the level of autonomy that it will give you in accordance with your use. Follow all the YouTube reviews if you’re one of those who favor the audiovisual format. DxOMark is a reputable website that provides accurate battery reviews as well.

Manufacturers will occasionally estimate how long their phones will last. Do not base your decision entirely on laboratory testing, though they may provide a useful hint. In the “real world,” batter life looks different.

Fast charging

Fast charge is the only thing that currently qualifies as a trend. The major smart phone manufacturers make the promise that our batteries can recharge quickly. Fast charging doesn’t necessarily increase our autonomy. But if we have some downtime, we can plug in the phone and it will run smoothly for the rest of the day.

Watts reflects the evolution of this type of charging. Fast charging is defined as beginning at 10W. But they have even reached 150W on smartphones like the Realme GT Neo 3. A highly aggressive number that takes just 16 minutes to fully charge the battery.

When choosing the best mobile device for you, consider all of these factors in addition to mAh.

Always go for USB Type-C


As we were able to confirm, a mobile’s autonomy is influenced by a number of other parameters. In addition to the battery’s capacity. Thankfully, we have enough knowledge to select a smartphone that gives us the freedom we require.

You already know what features to look for in a phone with a good battery. To avoid making a bad decision. So your next device will be good for however long you need it. While we wait, we’re hoping that the development of batteries will grant us great autonomy.

5 Easy Ways To Automate Your Small Business And Life

Automation has been integral to my career. In my digital marketing agency, I use my Mac’s automator actions to convert file types, quickly move files from my crowded desktop into my Evernote account, and batch resize pictures after an event for quick distribution. Automation has empowered my workflow and sanity, and it continues to “geek me out” – as I erase one mundane or just simply unnecessary-for-the-growth-of-my-company activity after another.

My latest automation discovery, FileThis Fetch, has given me accounting freedom by retrieving my bank account, utility, and even Amazon statements and importing them automatically into my Evernote account. You can’t imagine how much I dread searching for my statements, exporting them, and then importing them into Evernote for safekeeping. Better yet, you can’t imagine the energy I waste psyching myself up to do this monthly.

In celebration of this preservation of mental health, I share with you 5 easy steps for automating your life:

1. Spend a week getting automated. Think about, then write down the things that you do daily, monthly, and even annually. If your time can be better spent doing something else, search for an automation solution. Condition yourself to have this mentality of automation, and instead of whining when it’s time to do something again, think: what solution can I find to do this for me?

2. Explore some automator apps. At the top of my list are FileThisFetch; IFTTT, which lets you create custom automator actions; WappWolf, a tool that integrates Dropbox, Box, Google Drive, and more to help automate these tools you probably already use; and CardMunch, the LinkedIn mobile app that lets you take pictures of business cards to import contacts, and sends a LinkedIn request to them (seriously!). Also, if you use a Mac, check out chúng tôi for their great Apple automator resource directory and some AppleScripts that make automating your Mac folders and media easy as pie. Though I’m a Mac girl, I found an app called Do It Again by Spacetornado that can help my Windows brethren in their automation pursuits as well.

3. Spend another week on IFTTT. You just don’t know what you can do with this app! My favorite as a marketer is my social media automation workflow that distributes posts to over 9 social media channels, with tags that exclude the posts that don’t need to go where I don’t need them to go. Ooh, selective automation!

As a human, my favorites are my weather alerts delivered via SMS, since I forget to check the weather every day of my life and have ruined so many innocent shoes, and of course my Evernote automator actions. They have allowed me to save my Pinterest pins in an Evernote notebook, read my RSS posts in the place where I spend most of my time, and even republish the posts to my website and through social media. IFTTT allows you to create virtually any automator action you can think of, and it even showcases some great suggestions from users called “recipes” if you aren’t that imaginative. Automation is even for the unimaginative.

4. Get to know email filters. Using filters in your native email client or Gmail will automate your email workflow and clear clutter. I set my filters to forward the informational emails that I want to read later to my Evernote, but you can also use the folders in your email client if you prefer. I spend a few times a day breezing through these categorized emails and forego constant interruption throughout my day.

5. Find someone else to do it. Yes, that’s a form of automation as well. Train a virtual assistant to alleviate some of the stress that one of the free solutions doesn’t. TaskRabbit is a site that summons angels from heaven, or just really great experts in whatever it is that you need. TaskRabbits can answer your virtual phone line or do your grocery shopping; check out chúng tôi , the cutest recipe/grocery list planner that integrates with Evernote, allowing you to share a grocery list with your TaskRabbit…automated! These super bunnies can also perform single projects like cleaning your closet or delivering a package.

I hope that this helps you become one step closer to enjoying your job again, gives you more time to spend with your friends and family, or simply reassures you that a little procrastination is okay – as long as you set an alarm to snap you out of it. Enjoy!

How To Disable Location History On Facebook To Extend Iphone Battery Life

Yesterday, Facebook issued an update to its main iOS client to help extend your iPhone’s battery life by preventing it from playing audio silently in the background.

File the move under the ‘too little, too late’ drawer: if history is anything to go by, waiting for Facebook engineers to deliver a fully battery-friendly iOS app might be a fool’s errand.

The biggest contributor to Facebook’s infamous battery drain has got to be the app’s continuous monitoring of your location, which continues after leaving the app. In this tutorial, we’ll teach you how to prevent this by disabling a feature called Location History, thereby helping reclaim some of the juice lost to the battery-hogging app.

Location History is a setting that allows Facebook to build a history of your precise location, as provided by your iPhone’s GPS and iOS’s location services. When this is on, Facebook tracks your precise location even if you leave the app.

Cool, I just won’t be turning History Location on, I hear you saying. The problem is, using Facebook’s Nearby Friends feature automatically enables Location History.

While Nearby Friends is currently available in select areas, those who do have it should follow the steps outlined in this tutorial and turn Location History off to stop Facebook from monitoring your location when you’re not interacting with the app.

How to disable Location History on Facebook

Step 1: Launch Facebook’s official iOS app on your iPhone.

Step 2: Tap More in the tab bar alongside the bottom.

Step 3: Now Tap the Nearby Friends section.

IMPORTANT: If you don’t see this option, then neither Nearby Friends nor Location History are live in your area yet.

Step 4: Tap the gear icon.

Step 5: Choose Location Settings.

Step 6: Tap to turn Location History on or off.

NEXT STEP: After disabling Location History inside the app, you also should change location access for Facebook’s app on your iPhone from ‘Always’ or ‘While Using the App’ to ‘Never’, as outlined further below.

How to change iPhone location access settings for Facebook

Step 1: Launch Settings on your iPhone.

Step 2: Tap on Privacy → Location Services → Facebook.

Step 3: Tap on ‘Never,’ or choose ‘While Using the App’.

“If you haven’t opted into Location History by setting location access to Always and enabling Location History inside the app, then we aren’t accessing your device’s location in the background,“ Facebook claims.

‘Never’ vs. ‘While Using the App’

Choosing ‘Never’ is a sure-fire solution to the problem: this will stop all location tracking for the app and also prevent certain location-based features from working. For example, you won’t be able to add location to your posts, use Nearby Friends and Nearby Places, tag posts with location and so forth.

As a workaround, temporarily adjust location access for Facebook to ‘While Using the App’ in iOS Settings when using these features, and revert to ‘Never’ when finished.

Choosing ‘While Using the App’ allows Facebook to access your location when the app or its features are visible on the screen. “Facebook uses this to make some features work, help people find places and more,” says the prompt.

Keep in mind that Facebook has been found to employ dirty tricks to keep its app awake and running in the background on your iPhone, even when you’re not using it.

Bottom line: go with the ‘Never’ option to be 100 percent sure.

Have you found this tip useful?

12 Things Every Small Business Owner Should Know

It’s hard enough to keep up with running your business, let alone the best ways to market it. This post was written to help you stay informed and on top of what’s important for your business’s growth and success.

12 Things to Know for Small Business Success 1. Your UVP

Your unique value proposition is what sets you apart from your competitors. It’s the thing(s) you do to help your customers in ways that your competitors don’t (or can’t). Every successful business has a UVP, whether they’ve articulated it or not. If you don’t know your business’s unique value proposition, you need to; and then you need to incorporate it into your content and messaging (like in your mission statement and your business description!).

2. The Power of Local SEO

Search engines have radically improved their understanding of locality, and having your business correctly identified and optimized for local search is crucial for attracting the right customers. This means optimizing your website with your location in mind, getting your business listings in local directories set up, and tagging your location in your social media posts.

3. The Importance of Google My Business

Same song, different notes: The Google My Business platform is having an ever-growing impact on how local customers find businesses. Getting your Google My Business profile created and populated is a minimal time investment with a major return.

4. Who Your Target Audience Is

For your business to be successful, you need to be super familiar with your target audience or it’s going to be near-impossible to get more customers through the door. Think about who your best customers are now — do they share any similarities, demographic data, and more? Getting clear on your target audience can help you hone your marketing to reach the right people and can help you determine the right message to deliver.

5. Who Your Competitors Are

Who competes with you for the dollars and mindshare of your customers and clients? It’s important to know your competitors so you can keep tabs on them, solidify your positioning in your market, and identify gaps that you can fill in.

6. Who Your Complimentary Businesses Are

Complimentary businesses are your natural source for partnerships and joint promotion opportunities. Both you and your partner stand to benefit from an expanded audience and increased value.

7. What Your Metrics Are

8. Reviews are Crucial

Word of mouth has and always will be the most highly-prized method of getting your business in front of more customers. In addition to the traditional person-to-person form, online reviews are now a major component of the word about your business. Being proactive with collecting positive reviews for your business is one key to building your credibility with potential customers.

9. Email Still Works 10. Your Niche

Your business has a niche in the world, or should. It is better to be great at one thing than it is to be mediocre at many things. Everyone can get mediocre just about anyplace they turn. Mediocre isn’t competitive. It’s great that’s hard to find. Find your niche and be great in it.

11. The Power of Simple Content

Content is crucial for marketing, but you don’t have to be the world’s greatest writer or use fancy industry jargon to be successful. Marketing is about connection. Write and create as if you are just talking with your audience in a regular personal conversation. Employ their language, convey simple and digestible information, and express your brand message in relatable ways.

12. How to Create a Growth Strategy

As a business owner, you want to have goals and a plan for your business so you can stay on track toward success. A growth strategy can help propel your business to the next level and help you stay laser-focused on the areas that will contribute to your bottom line.

In your journey as a small business owner, there will always be new things to learn, but the 12 concepts above are foundational. Keep them in mind when forming your marketing strategy, and you can expect success.

Kristen McCormick

Other posts by Kristen McCormick

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