You are reading the article How Video Marketing Can Transform Your Funnel updated in December 2023 on the website Katfastfood.com. We hope that the information we have shared is helpful to you. If you find the content interesting and meaningful, please share it with your friends and continue to follow and support us for the latest updates. Suggested January 2024 How Video Marketing Can Transform Your Funnel
The way your customers consume content continues to evolve. Video marketing is all the rage and continues to be a hot topic for brands large and small.
With the rise of live video and video content, we’re viewing more content than we ever have before. We’re learning through each view. We’re finding new audiences that engage with our material. We’re including innovative storytelling and unique ways to grab attention and build relationships.
How are you leveraging video marketing for your audience?
This may seem like a loaded question. It’s about your video platform. It’s also about the story you’re trying to tell. According to findings by HubSpot, 64% of users are more likely to buy a product online after watching a video.
Go Live on Social PlatformsYour social media feeds are filling up with live video. If you have something to announce or promote, go live on your company’s Facebook, Snapchat, Instagram, or Twitter feed. Understand that each platform has a different audience, so put snippets of information on each platform to keep them interested and engaged.
Audiences love live video because it’s authentic content.
It’s an immediate reaction and message directly to your audience. There’s no script; there’s no editing and master versions.
Of the companies that have experimented with Facebook Live, 78% said that the platform was an effective marketing tool.
Why Use Live Video?Show your human side. Provide a sneak peek into company events or new products. Live video has the chance to become the face of your business. As a marketer, you want to reach the highest number of people.
Communicate Corporate or Organizational Values
Create Relationships & Communicate With Your Audience
Showcase Your Brand
Conduct a Q&A Session to Learn About Your Followers
Pick your channel appropriately. Attract your audience and increase your following. Whether your audience is on Facebook, Instagram, or Snapchat, develop a strategy to reach them. Don’t be in all places at once.
Snapchat and Instagram users like quick, consumable content. You can also try Stories, which are videos and photos that disappear after 24 hours (and coming to Facebook soon). Facebook users may watch a short video or a longer form video. Know your audience and deliver content that appeals to your users.
Gary Vaynerchuk has built a personal brand with video marketing, using Instagram Live, Snapchat, and YouTube daily mashups to build awareness and market himself. Jay Shetty is an international motivational speaker that speaks on Facebook Live and holds Q&A’s on Huffington Post and other platforms. Both go viral, and both have adapted to the changing video landscape. Take a lesson from these two entrepreneurs to master your video marketing strategy.
For brand audiences, according to Livestream, 80% of users would rather watch a live video than read a blog post and 82% prefer live video to regular social media posts.
As a brand, there’s no better opportunity to humanize yourself and engage in a one-on-one conversation with your audience than through live video on social media. Leverage that for your brand.
Utilize Video AdvertisementsDevelop a cross-channel campaign—websites, social platforms, mobile devices, connected televisions—to reach users at all stages of brand discovery or the purchasing process across all devices.
Videos in Your Email CampaignsYour email marketing campaigns are developed for various reasons, and different types of video see different types of engagement and playback. For emails, videos with the best performance include:
Product Descriptions & Demonstrations
Customer Testimonials
Educational & Training Videos
Event Promotions
Prominently Feature Videos on Important Landing PagesAccording to findings by HubSpot, including a video on your landing page can increase conversion by 80%. Ads are increasingly linking directly to video landing pages.
Having a short video as a teaser to answer a question or garner interest, together with a call to action and phone number or contact box, will lead to more conversions. Videos make content easier to digest. A higher percentage of viewers will retain your message when they watch a video as compared to reading text on a landing page.
Capture the attention with a headline that stands out. Use text on the page that is easy to skim and is consumable, then feature a video above the fold that shows visitors to the page exactly what they’d be looking for from your company.
Video Analytics to Guide Your StrategyVideo analytics help you get more video engagement and increase your play rate. Track insights related to:
Impressions
Device Types
Play Rates
Referral Sources
Total Views per Viewer
When you embed a video on your site or social media, there are different tools that will help you understand how many conversions or sales are coming from your video campaigns. The most evident and most-used video metric is YouTube Insights, which gives you traffic sources, audience retention, demographics, playback locations, and more.
One of the best tools you can invest in include Wistia. This tool directly tracks engagement with your videos. You can determine which viewers finished your video and actions they take afterward. The value of Wistia is its integration into your sales funnel so you can make informed decisions.
If you’re creating videos for brand awareness purposes, you’ll find value in Brandwatch, which helps deliver key insights into the opinions of your audience. Identify more opportunities and build brand awareness.
Use video analytics to guide your strategy. With analytics, you’ll learn how effective your video marketing campaigns are, and how they complement your other marketing efforts.
Produce & Create Interactive Videos for Your AudienceInteractive media brings a personalized experience to your audience. They’ll view your videos longer, share more on social platforms, and interact more frequently with your content.
With consumer choice on a particular video, they’re selecting their own path to conversion. Gather insights on the intent of your audience, and generate qualified customers that help grow your business.
MarketingProfs found that 35% of marketers used a more sophisticated approach to video marketing from 2023 to 2023. Expect that trend to continue in the years ahead. Make informed decisions through video analytics, and leverage your business over your competition with a unique video approach.
ConclusionMarketers that are ahead of the curve are using video throughout the marketing funnel and for more than just brand awareness. They’re there to educate. They’re there to entertain.
Whether organic or paid video marketing, the opportunities are endless if you take the right approach. You want to get your brand and your message in front of the right audience. Video is a powerful platform giving you tremendous opportunity.
Video marketing is one of the smartest ways to market your business.
Think creatively, create content that is personal, and impact your audience with a video campaign that drives business results.
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Transform Your Remote Work Experience With Wake
Discover how to remotely power on your PC with Wake-on-LAN – the ultimate technology for seamless remote access and management! Read on now.
IntroductionIn today’s fast-paced, interconnected world, the ability to remotely access and manage computers is a game-changer for both personal and professional users. One remarkable technology that makes this possible is Wake-on-LAN (WoL), an industry-standard protocol used to power on PCs over the internet from a low-power mode.
This article will guide you through the mechanisms behind WoL, its potential benefits, and how to set it up correctly for seamless remote PC management.
Understanding Wake-on-LANWake-on-LAN (WoL) is a network protocol that enables users to remotely power on their computers from a low-power mode or even when the computer is sleeping, by sending a “Magic Packet” to its network card.
What is Wake-on-LAN and How it worksWake-on-LAN, often abbreviated as WoL, is a powerful networking protocol that enables users to remotely power on computers over the internet. By sending a unique signal known as a “Magic Packet” to the network interface card (NIC) of the target computer, Wake-on-LAN brings devices back online from low-power modes such as sleep or hibernation.
The Magic Packet contains crucial information about the target computer’s MAC address, which allows it to identify and verify the intended recipient. When properly configured, receiving this packet prompts the device to awaken from its low-power state and boot up while remaining connected to the network.
This functionality is particularly beneficial for remote access scenarios where administrators need control over distant systems without physically interacting with them.
Benefits of using Wake-on-LANWake-on-LAN offers several benefits, including remote power management of a PC, reduced energy consumption by allowing computers to stay in low-power mode when not in use, and improved productivity by enabling workers to quickly access their machines.
Remote Power ManagementOne of the key benefits of using Wake-on-LAN is remote power management. This feature allows you to turn on or off a computer from anywhere in the world, providing more control and flexibility in managing your machines.
Remote power management also enables IT administrators to maintain their systems without needing to physically access them. This level of control is especially useful when resolving issues that require restarting the device or installing updates during non-business hours.
Reduced Energy ConsumptionOne of the many benefits of using the Wake-on-LAN protocol is reduced energy consumption. With WoL, you can remotely power on a PC from low-power mode, allowing you to access it without physically being there.
This means that instead of leaving your computer running 24/7 or wasting time driving back to the office just to turn it off and save energy, you can easily power it down from wherever you are.
Not only does this reduce unnecessary energy usage and help lower your electricity bill, but it also promotes environmental sustainability by reducing your carbon footprint.
Improved ProductivityUsing Wake-on-LAN to remotely power on a PC can significantly improve productivity. For example, IT administrators no longer need to travel back and forth between work and home or the office and data centers, saving time and reducing costs.
Similarly, remote workers will find that Wake-on-LAN enables them to power up their devices while still traveling, eliminating downtime when they get to their destination.
Overall, using Wake-On-LAN for remote device management improves workflow by providing faster access times without having to be physically present in front of a computer system.
How to Remotely Power on A PC Using Wake-on-LAN?Learn how to remotely power on a PC using Wake-on-LAN protocol with our easy-to-follow step-by-step guide, including proper hardware and setting recommendations for successful wake-up over the internet.
Step-by-step Guide for Setting up WoLHere’s a step-by-step guide to setting up Wake-on-LAN (WoL) on your PC for remote power management −
Check that your computer has the necessary hardware and settings to support WoL. This includes a compatible network card and enabling the feature in the BIOS.
Install a Wake-on-LAN tool; there are several free options available online.
Run the tool and enter the MAC address of the target computer you want to remotely power up.
Set up port forwarding on your router to allow incoming WoL Magic Packets.
Make sure the target computer is set up to accept incoming WoL packets, both locally and over the internet.
Test the setup by sending a Magic Packet from another device on your network or over the internet using the tool you installed in step 2.
If everything is set up correctly, your target PC should wake up from low-power mode when it receives a Magic Packet.
Remember that setting up WoL requires proper hardware and settings, so make sure you check compatibility and follow all instructions carefully. With this feature enabled, you can enjoy improved productivity, reduced energy consumption, and remote power management of your PCs even if they are in hibernation or sleep mode.
Advancements and Future Scope
Compatibility: WoL technology has traditionally been limited to wired networks, but with the increasing popularity of wireless networks, there is a need for WoL technology to work on wireless networks as well. Advancements in wireless networking technology, such as Wake-on-Wireless-LAN (WoWLAN), have been made to allow computers to be woken up from sleep mode over a wireless connection.
IoT Devices: With the rise of the Internet of Things (IoT), there is a need for WoL technology to work with IoT devices. This would allow these devices to be woken up remotely when needed, improving their efficiency and reducing energy consumption.
ConclusionIn conclusion, Wake-on-LAN protocol allows users to remotely power on their PCs over the internet using low-power mode. It is an industry-standard network protocol that can provide many benefits such as improved productivity, reduced energy consumption, and remote power management capabilities.
By following a step-by-step guide for setting up WoL correctly and using free software or Wake-On-LAN tools available online, you can easily utilize this feature for efficient PC management and control.
With its ability to remotely access sleeping or hibernating computers, it is the perfect solution for individuals who require constant computer connectivity without wasting energy resources.
How Behavioural Email Marketing Can Improve Customer Loyalty
What Email Marketers need to learn from Retailers How email marketers can use behavioural email to increase customer loyalty and drive more purchases
I believe email marketers have major lessons to learn from how the world’s leading offline retailers market to customers before, during and after their purchases. These companies serve as great examples of why email marketers need to go beyond the basic newsletter.
One of the best ways to frame email marketing is to focus on one key event; the purchase and then break it into three phases:
3 Phases of behavioural email marketing related to purchase
1. Before: The customer isn’t necessarily ready to make the purchase, but your goal is to stay top of mind and nurture the relationship until they are.
2. During: The customer is in the process of making a purchase, and your goal is to ensure they have a great experience but also that the customer is fully aware of what you offer.
3. After: The customer has purchased, and your goal is to turn that into a repeated event and build a true relationship with them. Growing this loyalty can have an incredible impact on profitability.
1. Pre-Purchase: Building Awareness and DesireBefore customers make a purchase, marketers usually focus on email newsletters to build awareness and desire in potential customers to get them in the store or on the site to purchase. That said, looking at some of the more creative efforts of retailers in the past shed light on how to think outside the box and standout.
Get local: One classic retail technique is to leverage local events (sponsoring sports clubs, announcing new stores openings in local newspapers, etc) to build a local following. While ecommerce stores don’t have a local presence, they should similarly think about using local allegiances and events to tailor their messaging.
2. During Purchase: Expanding customer relationshipsWhile customers are in the store and making a purchase, offline retailers are masters of highlighting additional products that customers might want.
Seize Opportunity:Think about the queues in a typical retail store; they’re lined with small products that you can easily add to your basket.
The lesson for email marketers? If you know your customer well, you can use abandoned cart, order confirmation or other emails sent within a day or two of purchase to focus on products you know those customers might want.
3. Post-Purchase: Bringing the customer backProbably the area of greatest opportunity for online marketers to learn from offline retailers is in how to build loyal and lifelong customer relationships.
Because of the often substantial costs of acquiring a customer the first-time, a customer who purchase a second, third and fourth time is often way more than 4 times as profitable as a customer who purchases once.
Loyalty Programmes: Many offline retailers have created loyalty programmes that literally reward customers for every purchase they make. To use this same idea, email marketers should craft campaigns around customer milestones, for example: thanking first time purchasers, recognising customers who make 5 purchases, etc.
Email marketers have a unique opportunity to send personal emails to customers who haven’t purchased recently to check-in, give them special offers, etc.
Email marketers have the unique ability to reach the right customers at the right time with the perfect message but they still need to do the legwork to figure out what to send.
Offline retailers have built deep and strong customer relationships with their marketing and online marketers have a great opportunity to emulate their success and improve on it!.
Ed Hallen is the co-founder of
Ed Hallen is the co-founder of Klaviyo , an intelligent email marketing platform for Ecommerce and Web Apps that helps makes email marketing easier, automated and more effective. You can connect with him on Twitter or LinkedIn.
How Can I Stop A Video With Javascript In Youtube?
In this tutorial, we will learn to stop a video with JavaScript on YouTube. Using the ‘iframe’ HTML element, we can easily embed the YouTube videos on our application. It is a video player in HTML 5 and has many attributes that users can use according to their needs.
In some cases, it happens that you want to create a custom pause or stop button for the embedded YouTube video. Customized buttons are always pretty rather than default ones, making UI pretty.
Using the contentWindow.postMessage() MethodThe contentWindow.postMessage() sends a message to the particular element. In our case, we will give the command to stop the YouTube video and invoke the stopVideo() function using this method.
We can either stop or pause the YouTube video using this method. The meaning of stopping the video is that a YouTube video will start from the beginning if the user plays it again. When the user pauses the YouTube video, it will start from where the user has paused it if the user plays it again.
Here, we will create stop and pause buttons separately and add different functionality to both buttons, as we have talked about above.
Syntax
Users can follow the below syntax to use the contentWindow.postMessage() method.
Video_element.contentWindow.postMessage('{"event":"command","func":"stopVideo","args":""}', '*'); Video_element.contentWindow.postMessage('{"event":"command","func":"PauseVideo","args":""}', '*');In the above syntax, users can see that we have given command as an event. Also, we are calling the pauseVideo() and stopVideo() functions with Null arguments to make our button function.
Examplebutton
{
height
:
30
px
;
width
:
80
px
;
background
–
color
:
aqua
;
}
function
stop
(
)
{
let
video
=
document
.
getElementById
(
“videoId”
)
video
.
contentWindow
.
postMessage
(
‘{“event”:”command”, “func”:”stopVideo”, “args”:””}’
,
‘*’
)
;
}
function
pause
(
)
{
let
video
=
document
.
getElementById
(
“videoId”
)
video
.
contentWindow
.
postMessage
(
‘{“event”:”command”, “func”:”pauseVideo”, “args”:””}’
,
‘*’
)
;
}
In the above output, users can test the different functionalities of the stop and pause button.
Syntax var iframe = document.querySelector( “iframe” ); var temp = chúng tôi iframe.src = temp; Examplebutton
{
height
:
30
px
;
width
:
80
px
;
background
–
color
:
aqua
;
}
function
stopVideo
(
element
)
{
var
iframes
=
element
.
querySelectorAll
(
‘iframe’
)
;
for
(
let
i
=
0
;
i
<
iframes
.
length
;
i
++
)
{
if
(
iframes
[
i
]
!==
null
)
{
var
temp
=
iframes
[
i
]
.
src
;
iframes
[
i
]
.
src
=
temp
;
}
}
}
;
We have learned two different approaches to stopping the YouTube video. Users can create a separate button for the stop and pause functionality and add a background image to that or style according to the requirements.
Users should use the first approach, as it has the functionality to pause video also.
How Optimizing Your Email Marketing Will Save Your Bottom Line
In today’s digital landscape, businesses, websites and analytics firms are inundated with data.
The good news is, data—the concrete reality of what’s actually happening—is the key to moving your business forward. Data allows you to understand consumer behaviors, customer habits and client motivations.
The bad news is, data paralyzes. Sure, you might have data coming out of your ears, but what do you do with it?
You see, most of us have all the figures, statistics, and numbers we need sitting right in front of us, but understanding how to bring it all together for actionable insights—for real-world return on investment (ROI)—well, that’s where we get stuck.
Nowhere is this truer than with email.
So, to connect your data—especially your email metrics and on-site ROI—to actionable and profitable insights, I’ve put together four tips:
Measure the email metrics that matter.
Optimize them for top performance.
Connect your email marketing to on-site ROI.
Bring it all together in one dashboard.
Measure the Email Metrics that MatterBefore you send your next email, start by examining the four metrics that truly move the needle. Begin by asking yourself: what is my one goal? Singularity—just one goal—is paramount.
Here are four email metrics you should concentrate your attention on:
Open Rate: Open rate is exactly what it sounds like: what percentage of your email recipients even looked. Open rate is determined by three crucial elements of your email recipients can see before they go inside: (1) your subject line, (2) your first line of text, and (3) your “From” line, who you are.
Bounce Rate: This metric informs you as to the total number of emails sent that were undeliverable. There are two types of bounces: hard and soft. The former is the result of an invalid email address and the latter is a temporary issue with the email address.
Unsubscribe Rate: Unsubscribe rate is as self-explanatory as it is dreaded. No business wants their potential lead to opt out of future emails. As E-Consultancy explains: “The rate at which people opt out is impacted by the frequency, quality and relevance of email marketing, so it’s important to track this metric to ensure your messages aren’t repelling potential customers.”
Optimize for Top PerformanceA high open rate means your content is at least compelling enough to attract your prospect’s eyes. If your open rate is low, then begin by running A/B Split Tests in your next campaign on your subject lines.
A simple test to get feel for your audience is to create (A) a content-focused subject line—one that highlights the information or topic of your email—as well as, (B) a personalized subject line—one that engages your audience directly with a conversational statement or a question. For your B subject line, be sure to include the word “you.”
For example, if your topic is how to overcome lead generation with a small email list then your A/B test might look like this:
B: Are you still suffering from “small list syndrome”? Here’s how to beat it!
A: Download the Ultimate Guide to Lead Generation
B: Want to supercharge your lead generation? Get started today!
After testing your email itself, the next step is to move onto your landing page.
In addition, it’s also crucial to think about mobility.
This means emails should be short, concise, and to the point. Someone on a smartphone or tablet doesn’t want to scroll through scores of text because they’re multi-tasking or on the go (hint: employ autoresponders at specific times to get your targets at the best time).
Here are a few other tricks to consider integrating into your email marketing campaign:
Keep your subject lines short. Subject lines with six to ten words generate the highest open rate at 21%.
Use emotional triggers—especially fear—in your calls-to-action.
Connect your CTA from your email with the headline of your landing page. Make them unfold like a story.
Insert images that are easy to download in email and always test image emails against non-image emails.
Add social media links for easy sharing.
Always ensure your email messages are personalized. Speak directly to your audience by using their name the word “you”.
Connect Your Email Marketing to Onsite ROIAmazing! Your open and CTRs are ascending to new heights. Your audience is engaged and connecting with you. However, what happens when your email marketing isn’t leading to a higher number of purchases?
Why? Three reasons.
First, connecting email metrics with onsite analytics reduces the time you spend hopping from one data point to the next. Second, by monitoring which emails lead to the highest actual onsite conversions, you’ll be able to maximize your efforts and only focus on the segments of your audience who’re most likely to buy. Third, this merger offers a look at the big picture, namely, what’s actually working.
To do this, tag each email campaign you send separately in your email provider and create a funnel to monitor its end-goal performance, not just your open and CTR.
When analyzing on-site ROI in connection with your email marketing, it’s vital to pay attention to three factors, all of which ask the question, “Who converted?”
Time – what time of day, time of the week, time of the month, or time of the year lead to the highest onsite conversions?
Audience – what segments of my audience actually bought?
Offer – what CTAs, products, services, discounts, and freebies brought buyers in?
Bring it All Together in One DashboardAs previously noted, experiencing a vast influx of data is overwhelming. Being inundated with data hurts your business… if you don’t understand how to utilize it.
This is why all of your marketing and onsite analytics must be brought together into one solitary dashboard. One dashboard makes the process easier to follow, understand, share and optimize. A simple solution to the problem of paralysis is Cyfe, a business dashboard that allows you to monitor all of your compiled data in one place.
For example, the following dashboard combines an overview of revenue (top left), your sales funnel (middle left), with your email metrics (bottom left), and email subscription rates (bottom right):
Final ThoughtsAs vital as data can be, overload can reduce your overall performance.
To dominate your data and ROI, put these four tips into practice today:
Measure the email metrics that matter.
Optimize them for top performance.
Connect your email marketing to on-site ROI.
Bring it all together in one dashboard.
What additional tips would you recommend to readers trying to optimize their email marketing campaigns?
Featured image created by author for SEJ
How Qr Codes And Social Media Marketing Can Work Together
Social media users want access to relevant information immediately, which QR codes can help provide
QR codes, short for Quick Response, have really taken off in the last few years, with many social media giants jumping onto the bandwagon as well.
In today’s fast-paced world, social media users want instant gratification. They want access to relevant information immediately. QR codes can make that happen!
The amount of QR codes redeemed is set to grow from 1.3 billion in 2023 to 5.3 billion by 2023. You’re probably used to seeing QR codes all around you: on receipts, restaurant menus, discount coupons, mobile apps and pretty much everywhere you go. It’s no secret that they’ve taken the digital world by storm.
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However, what most people fail to realize is how these small symmetrical codes have such a huge impact. They are a simple way of directing you exactly where companies want you to go, seeing what they want and taking actions that are in their best interest.
One such use of QR codes, often not very discernible, is its impact on social media and how it is gradually changing the social media marketing landscape.
How do QR codes work?A QR code is very similar to a barcode in that they both contain relevant information that is accessed only by scanning them. QR codes are made of small black squares and dots. Each of these shapes represents certain information that is machine-readable.
A QR code reading application coupled with a smartphone’s camera translates the code into understandable information. These applications are available online and compatible with both Android and iOS devices and are usually free of charge.
What you see after scanning the code is not some information in a paragraph or anything of that sort. Instead, you will usually find actionable information.
Actionable information is meaningful data to help you make a decision or perform a relevant action. This type of information can be anything from directing users to a web page to receiving a text message.
User convenience: They are easy-to-use, and only require a one-step process to get things done.
Environmentally friendly: QR codes take up less space on printed materials, thereby, they reduce paper waste.
Cost-effective: Production of QR codes costs next to nothing and you can use them limitlessly.
Easily measurable: Actions completed as a result of QR codes are more easily traceable and measurable as compared to other marketing strategies.
QR Codes and Social Media MarketingIf you’re looking to grow your social media marketing, an effective tool is to use QR codes in your campaigns. It offers several benefits and can be done in a myriad of ways.
Let’s take a look at some of the ways how QR codes and social media marketing go hand in hand:
1. To increase engagementMarketing is all about engagement – creating content that readers can engage with. Social media marketing is no different.
But the question remains! How do QR codes fit into all these tactics? The answer is simple – with QR codes, you can ensure that users land exactly where you want them to and take actions that help improve engagement.
Let’s say, your aim is to drive up the number of likes on your Facebook content. You can do that by simply creating a QR code that is linked to a fully functioning ‘like’ button on your Facebook page.
It simplifies the process for the readers. They don’t have to go find your page first and then hit the like button.
By simply scanning the code, they are taken directly where they need to be. It also expedites the entire process, and we all know that time is money.
Using QR codes in a similar manner, you can easily generate greater social media engagement. All you need to do is add a relevant QR code to your printed materials, on your storefronts, even in email messages.
It’s a simple yet effective way of directing traffic to your social media and ensuring that they engage with your content.
2. To create awarenessBack in 2023, Snapchat introduced QR codes under the name of “Snapcodes”. This feature basically lets users scan the codes to view social media profiles of others. Users can also generate their own QR based Snapcodes so others can easily follow them using them.
Many celebrities, social media influencers and brands were quick to use this feature to create and increase awareness about themselves. Michelle Obama, Miley Cyrus, and Kim Kardashian were just some out of the long list of celebrities to do so.
There was a time when you would find your Snapchat overflowing with stories of users’ Snapcodes, as everyone tried their best to gain social media awareness.
As if that wasn’t enough, Snapchat later expanded the Snapcodes, so that they could be linked to websites as well. This feature was, and to date still is, a creative way for companies to create awareness online.
Using Snapcodes, companies can reach a greater audience. Moreover, as discussed above, simply scanning codes makes it easier and quicker for users to take action. This simplicity and user-friendliness can, in turn, result in lower bounce rates for your company’s website.
If Snapchat isn’t the right medium for you, consider Instagram. Instagram launched a similar QR code scanning feature in 2023, under the name of Nametags. You can add Nametags to your Instagram stories to make it easier for users to follow you.
Or you can add these codes on your printed materials, from store window displays to receipts. This way, you can create awareness about your brand much quicker.
3. For competitive differentiationQR codes aren’t something widely used by companies for their social media marketing yet. Therefore, if you use QR codes for your marketing, they can help as a way to differentiate your company from others.
If you start to incorporate these codes into your marketing campaigns, you are sure to set yourself apart as a strategic marketing leader.
Take a look at how Verizon carried out its social media marketing campaign using QR codes! This huge telecommunication company used QR codes to direct and engage users with their Facebook page.
How they did that? Verizon had QR codes printed in their stores. In-store users could scan the QR code. This would share a post to the user’s Facebook profile with information about them having entered an online competition.
You too can benefit from the use of QR codes in your social media marketing campaigns. It will stir excitement among your customers, help set you apart from your competitors and ensure that your marketing campaign is not easily forgotten.
Spruce up your social media marketing with smart QR codesIf your social media marketing campaign hasn’t been producing great results so far, now would be the right time for you to introduce QR codes into the mix.
With their large number of benefits, QR codes are a surefire way to help increase your brand awareness and social media engagement. Adding to this, you can even enjoy the fact that you’re a class apart from all others who still haven’t realized the awesomeness of QR codes.
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