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SSD, or Solid State Drive, uses flash memory to store data that you can access digitally. This results in the SSD to have faster read, write and access time, making it much more efficient compared to its counterpart, the Hard Disk Drive(HDD). 

As access time on an SSD is low, any applications installed inside the SSD will load much faster than the application installed in a slower storage device. This is why most users install their Operating System in SSD. Doing this allows to load the OS into the RAM much more quickly, decreasing the boot time.

This article explains a step-by-step guide for users who want to use SSD as boot drive.

Before we jump into the how-to of the topic, let’s see why using an SSD as a boot drive is good for the PC. As data inside the SSD are accessed and written digitally without requiring any physical moving components, the PC can load the OS data faster due to low latency. 

Low chance of failure

Less prone to physical damage

Faster boot time

Incredible transfer speeds

Fast OS installation

Furthermore, SSDs also have a greater life span due to their lack of moving components. Besides this, here are a few reasons why using an SSD as a boot drive benefits you.

Due to these particular reasons, PC builders always use an SSD as a boot drive. Therefore, if you want to upgrade your PC, installing the OS in SSD is the cheapest and easiest upgrade.

Now that you know why most users install the OS in the SSD let us see how to boot from an SSD. You need to perform three steps before booting your PC with the SSD. 

Firstly you need to connect the SSD to the motherboard. Secondly, you need to clone an existing OS or install a new one into the SSD. And finally, you need to set the boot priority to SSD.

Below, we have explained each step in detail.

For the PC to detect the SSD, you first need to connect it to the motherboard. To do this, you need to open up your PC. 

The installation process may vary depending on the type of SSD you use. If you are using a 2.5-inch SSD, you will require a SATA data cable and a SATA power cable. If you are using an M.2 SSD, a screwdriver will be enough. 

If you are using an External SSD, you can simply connect the SSD to a USB drive.

Once your PC detects the SSD, you will now need to install the Operating system in your SSD. You can either clone the existing OS into your SSD or install a fresh one. 

Note: You can ignore this step if your SSD already has OS installed

Cloning the OS

Cloning makes an exact copy of the boot drive or partition. If you have installed any application on the boot drive, you will still have those applications even after cloning the OS. 

If you want to upgrade from HDD to SSD, you’ll find the transition very smooth and easy if you clone your drive. You won’t face any hassle of installing old applications or adjusting previous Windows settings.

Installing New OS in Internal SSD

There are a couple of ways to install an OS to an internal SSD. However, here we have explained the process of installing OS in SSD using Rufus. Rufus is a free tool that you can use to make a USB device bootable.

Make Bootable USB

Using this Bootable USB, you will install the OS in the SSD. You will also need an Operating system iso file that you can download from the internet. Once you have the .iso file, follow the steps mentioned below to install the OS in SSD using Rufus.

Set USB as Boot Drive

You will need to set the USB drive as the primary boot device to install the OS using a bootable USB drive. When you do this, the PC will automatically read the files from the USB drive and install the OS. 

Follow the steps mentioned below to install the OS in the SSD.

Depending on the motherboard manufacturer, you may have different BIOS settings, and setting names will be different. If you cannot find the settings named as mentioned above, you need to search through the BIOS to find these settings.

Install OS

Once you set your USB as a boot drive, the OS installation process will start. During installation, it will prompt you to a window where you need to choose an installation drive. Here, select the SSD and continue with the installation process.

Installing New OS in External SSD

If you are using an external SSD as boot drive, the steps you need to perfrom while installing an OS is quite different. You will need a Windows ISO file and a WinToUSB. WinToUSB allows user to install a version of Windows to the USB drive, in this case the external SSD.

Follow the steps below to install OS in an external SSD.

Finally, once your SSD has an Operating System, it is time to set the boot priority. In Boot Priority, you can see the boot order of all the storage devices connected to the system. The PC goes through this list to search the drive containing the OS. You need to make sure that the SSD that contains the OS is on top of the list.

To change the boot priority order, you need to access the BIOS.

Note: Depending on the motherboard, your PC might have a different BIOS and different setting names. You might need to navigate BIOS to locate the correct settings.

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15 Best External Ssd Hard Drive (2023 Update)

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27 Hard Drive Tested

240+ Hours of Research

1.8k+ Reviews Examined

Unbiased Reviews

External hard disks are a convenient way of storing data. Portable SSD external drives enable you to carry media and files and use it anywhere you like. Many such drive provide offer military-grade toughness.

List of Best External Hard Drive

Best External SSD Hard Disk: Top Picks 1) WD 1TB Black My Passport Portable External Hard Drive

WD 1TB Black My Passport Portable External Hard Drive is a portable and slim external hard disk. It is also available in varieties of colors. It is one of the best external hard drives which comes with WD Backup software that automatically backup your PC files onto the drive.


It is one of the most reliable external hard drive which can keep your digital content secure with 256-bit AES hardware encryption.

You can set your password.

WD Discovery software allows you to connect Facebook, Dropbox, Google Drive, etc.

It uses interface USB 3.2 Gen 1.

The supported platform is Windows.

2) Samsung (MU-PA1T0B/AM) T5 Portable SSD – 1TB – USB 3.1 External SSD, Black

Samsung (MU-PA1T0B/AM) T5 Portable SSD is a disk that offers fast data transfer speeds. It is one of the largest external hard drive which is shock resistant.


It is one of the best external SSD which allows you to back up your large size data, including 4K videos and HD photos.

This SSD external hard drive is available in varieties of colors.

Provides security using AES 256-bit encryption.

Offers a password protection facility.

Samsung (MU-PA1T0B/AM) T5 Portable SSD gives you efficient access to your massive data.

3) SanDisk 1TB Extreme Portable External SSD – USB-C, USB 3.1

SanDisk 1TB Extreme Portable External SSD is a drive that offers transfer speed up to 550MB. It is one of the best SSD external hard drive which enables you to move high-resolution videos and sound files.


This external SSD hard disk uses USB-C as a connector.

Uses interface USB 3.1 Gen 2.

It can work with Mac and Windows operating systems.

4) Seagate Backup Plus Slim 1TB External Hard Drive

Seagate Backup Plus is an external hard disk that helps you to manage photos, movie, documents and more. This drive works with USB 3.0 and USB-C computers.


You can make a copy of folders for easy file management.

It is one of the best external hard disk in India that is capable to auto-sync your data to the cloud.

Offers customizable backup.

Supports Windows and Mac operating systems.

5) Toshiba (HDTB410XK3AA) Canvio Basics 1TB Portable External Hard Drive USB 3.0, Black

Toshiba (HDTB410XK3AA) Canvio is a disk that offers drag and drops file storage. This drive is available in varieties of weight.


A quick start guide is available with this external hard drive.

It works with USB 2.0.

This disc is available for Mac and Windows operating systems.

6) LaCie Mobile Drive

LaCie Mobile Drive is a stylish external hard disk that offers an automatic backup facility. It allows you to keep more than 500 k HD photos and store 165+ hours of videos.


It has a lightweight aluminum design.

LaCie Mobile Drive supports USB-C and USB 3.0.

Offers mirroring and backup software.

Supported platforms are Windows and Mac.

7) Toshiba Canvio Advance 1TB Portable External Hard Drive USB 3.0, Black (HDTC910XK3AA) (Renewed)

Toshiba Canvio Advance 1TB Portable External Hard Drive is a disk that is used to store images, videos, etc. It is one of the best external hard drive for PC that has a compact design with vibrant colors.


It can prevent unauthorized users from accessing personal data.

Offers Toshiba Storage Backup Software.

Available in red, black, blue, and white color.

You can backup data by simply set the time.

This drive offers a quick start guide.

8) Seagate Expansion Portable 1TB External Hard Drive

Seagate Expansion Portable 1TB External Hard Drive is a disc that provides easy to use solution for instant storage. It helps you to transfer data fast with USB 3.0 connectivity.


It has a drag and drops feature to save files.

Easy to plug in the USB cord.

This disc can be used to store videos, digital photos, and music files.

It has a built-in power management feature.

Provides a quick start guide.

9) Transcend 1TB USB 3.1 Gen 1 StoreJet 25M3S SJ25M3S Rugged External Hard Drive TS1TSJ25M3S, Grey

Transcend 1TB USB 3.1 Gen 1 is a disc that is used to quickly transfer your file. It is one of the best portable external hard drive that offers a high level of anti-shock protection.


It comes in iron gray and military green.

This disc offers a one-touch auto backup.

Storage media is 2.5″ HDD.

Supported platforms are Windows, Linux, Mac, and more.

10) G-Technology ArmorATD

G-Technology ArmorATD is a portable drive that is made for outdoor filmmakers and photographers. It is made with triple-layer shock-resistant material.


The file transfer rate is 140MB/s.

It protects from dust, rain, and crush resistance.

This disc is USB-C and USB 3.0 ready.

It is compatible with macOS and Windows.

11) Buffalo MiniStation Extreme NFC

Buffalo MiniStation Extreme NFC is a portable drive that is equipped with the unique wrapped around the cable. This tool offers secure hardware encryption.


It is made from shock protection material.

This drive protects data from unauthorized access.

You can schedule an automatic backup.

Supports connector type Micro B.

The weight of this drive is 0.66.

12) Plugable 1TB Thunderbolt 3 External SSD NVMe Drive (Up to 2400MBs/1800MBs R/W).

Plugable 1TB Thunderbolt 3 External SSD is a disc to store data without power connection. It is one of the best external SSD for laptop that helps you to improve the performance of the PC by reducing CPU usage.


It is made of aluminum.

Data transfer speeds of 2400+.

This SSD external hard disk has TLC NAND flash

Supports Windows, and macOS.

13) ADATA Dash drive HD710

ADATA Dash drive HD710 is a drive with military-grade toughness. It is one of the best portable hard disk which uses shock vibration sensing technology. This drive allows you to store HD photos and 4K videos.


You can quickly wrap the cable to the hard disk.

It is one of the best hard disk in India that provides a waterproof secure cover.

This drive has sensors that can stop disc activity when a shock is detected.

Supported platforms are Windows, Mac, and Linux.

14) Corsair CMFVYGTX3C-1TB Flash Voyager GTX 1TB USB 3.1 Premium Flash Drive

Corsair CMFVYGTX3C-1TB Flash Voyager is a premium USB flash drive storage that offers SSD speeds. This drive uses high-speed NAND memory (a form of electronically erasable programmable read-only memory).


Read and write speed is 440MB/sec and 440MB/sec write accordingly.

Supported interfaces are USB 3.1 Gen 1, USB 3.0 and USB 2.0.

Supported platforms are Windows, Linux, and Mac.

FAQs: ❓ What is a external hard drive?

External hard disks are a convenient way of storing data. 1TB external drives enable you to carry media and files and use it anywhere you like. Many such discs have military-grade toughness.

💻 Which External Hard Disk is Best to buy in USA/India?

Following is a list of the best external hard disks to buy in India/USA:

WD Black My Passport

Samsung T5

SanDisk Extreme Portable

Seagate Backup Plus Slim

Toshiba Canvio Advance

Transcend StoreJet

ADATA Dash Drive

⚡ What are the benefits of external hard drives?

Here are the benefits of an external hard drive:

They are lightweight and thus can be moved from one location another easily.

External drives can speed up the performance of the PC having a slower internal drive.

It can be used as an emergency backup drive.

🏅 What are the general features of the external hard drive?

Here are the general features of the 1TB external hard drive:

It is made from shock protection material.

This drive protects data from unauthorized access.

Easy to plug in the USB cord.

This disc can be used to store videos, digital photos, and music files.

You can make a copy of folders for easy file management.

❗ What size of External Hard Drive do I need?

The size of the external drive you should get depends on your personal needs, requirements of software programs that you are going to use, etc. There are so many external hard drives available depending on the needs of every user. External hard drives ranging from 128GB to higher storage of 1TB, 2TB, 5TB, etc, are available in the market that users can choose from.

👉 Where to find an External Hard Drive on PC?

When you plug in an external hard drive on your PC, it can be accessible in “My Computer” along with the existing primary and secondary internal drives.

💥 Where to Buy an External Hard Drive?

You can buy an external hard drive from the official website of the manufacturer or retail outlet, local computer hardware vendors, and from online eCommerce portals like Amazon.

How To Use Gopro As Webcam On Windows Computer

There is a lot of buzz on using a GoPro as a webcam for streaming. There is absolutely no dearth of things that you can try with GoPro. If you are thinking about whether to use GoPro as a webcam or not, then the possibility is yes. You can squeeze in to get extra usage from your GoPro when you are not using it for photography. Its wide-angle lens, Ultrawide settings, and HD camera make it suitable to use as webcam when you’re not using them for outdoor activities.

GoPro cameras can be replaced with your traditional webcams and used for video calling platforms like Skype, Google Meetings, and others. To get a professional appearance with a GoPro web camera, all one has to do is properly set up your GoPro to use it as a webcam. In this article, we will guide you through the process of using GoPro as a webcam for your Windows computer.

Use GoPro as a Webcam Without a Capture Card

To use GoPro as a webcam, you will need the following components:

GoPro Camera

Regular HDMI Cable or a micro HDMI cable

HDMI Dongle USB device. This converts an HDMI signal to  a webcam signal

Setup Connections

Connect the HDMI Dongle USB device to your Windows computer.

Connect your GoPro camera to the HDMI cable and connect the other open end into the USB dongle.

Setup GoPro and use it as a Webcam on PC

Turn on your GoPro camera.

Launch the video calling applications like Skype.

Open the camera settings and choose your USB or HDMI output as a webcam. If you are using Skype, go to Tools. Navigate to video settings. Choose your camera to a suitable device that is displayed on the menu.

Now that everything is done, you can start recording using GoPro as a webcam on Windows 11/10.

Use GoPro as a Webcam with a Capture Card

To use GoPro as a webcam, you will need the following components:

GoPro Camera

Regular HDMI Cable or a micro HDMI cable

Mini USB Cable

Video Capture Card converts video signals from GoPro into a digital format that can be used for streaming from the camera to the computer.

Open Broadcaster  Software (Free)

How do I connect my GoPro to my laptop?

Connect  your GoPro’s USB cable to your computer

Connect HDMI cable to GoPro. Connect the other open end to the HDMI port of the capture device.

Connect the USB cable from the Capture device to the USB port of your computer.

Setup OBS Studio

Download and install OBS Studio.

Navigate to sources and add a Video Capture Device.

Setup GoPro and use it as a Webcam

Turn on your GoPro camera.

Launch the video calling applications like Skype.

Open the camera settings and choose your video capture card as a webcam.

In the case of Skype, go to Tools. Navigate to video settings. Choose your camera to a suitable device that is displayed on the menu.

Now that everything is done, you can Start recording using GoPro as a webcam.

Why won’t my GoPro videos play on my computer?

There can be two reasons why GoPro videos cannot play on Windows PC. First is either the files are corrupt, which happens because of unexpected shutdowns. Second, the player on your PC doesn’t have HEVC support. You can either install the HEVC codec on Windows PC or use other media players such as VLC or 5K Player or any video editor from Adobe to play the video.

How to Convert GoPro Videos?

Many video converters support GoPro Video format, but if you are looking for a free video converter, you can use the Handbreak. You can install the video optimizer and then convert all the videos to MP4, which a player and editor can use.

Read: How to connect GoPro to a laptop

How to fix or recover Corrupted GoPro Videos?

GoPro cameras offer SOS repair icons that highlight corrupted files. Ensure the SD card is inside the camera, and once it detects the corrupted videos, tap on the repair icon, and it will fix. If the header is corrupted, it can be easily fixed. You can then export and use it on your PC.

That’s all.

How To Move Windows 10 To Ssd

How To Move Windows 10 to SSD

Speed up your Windows system by moving it over to SSD

We’re here to show you how to move Windows 10 to SSD (solid-state drive). You’re smart to realize that migrating your Windows 10 install from a sluggish HDD to a much speedier SSD will provide you with a increase in performance. This will counteract Windows grinding to a halt during certain tasks, as well as simply speeding up the process of using your Windows device.

SSDs are a bit more expensive than HDDs, but upgrading can be a relatively cheap way to get some extra performance out of your computer. SSDs are much more affordable these days – especially if you just want something small to move Windows 10 over to. Keep in mind though that you should always plan ahead and get more storage space than you need.

READ NOW: Ready to upgrade to Windows 11? Here’s how it’s done

Moving your entire operating system to another drive can seem daunting, but luckily, there are tools that really simplify this task. In this article, we are going to go over a few things you need in order for this to go smoothly. And, of course, a little step by step guide to walk you through the process.

So read on for a faster and quieter system!

Why move Windows 10 to SSD?

The days of patience are over, so a five minute loading time is widely less acceptable with SSDs featuring in most people’s PCs. Slow HDD load times can be the bane of any computer user’s life, regardless of the task and some games even perform better with an SSD.

SSDs are slowly but surely becoming more and more affordable, so it is a great time to invest and enhance your rig.

What you’ll need and preparation

Before you move Windows 10 to your SSD, you are going to need to do some sorting (unless everything is being transferred). To transfer the data in the easiest way, we are going to use a cloning tool. We will be using EaseUS Todo Backup as it is free and simple to use.

Because we are going to clone the disc, it is a good opportunity to defrag the file system first.

Run the tool and tidy up the disc

Now your file system has been cleaned up; it is worth backing up your data. Use an external HDD if you have one. It is worth noting this may take some time depending on the amount of data you have, and it is just a precautionary step.

Once you have backed up your personal files it is time to begin the process of moving Windows 10 to your SSD. Make sure your SSD is installed, open up the EaseUS Todo Backup tool and let’s get started.

How to move Windows 10 to SSD



Open EaseUS Todo Backup

Run the tool (EaseUS Todo Backup) and select “System Clone” from the left panel.



Select your storage devices



Optimize for SSD

Next, tick the box labeled “Optimize For SSD” so the partition is correctly aligned and ensures the best performance.

The cloning tool will now start to copy the data over. If you get an error message notifying you that the source storage is too big, you will have to go back and delete more data from the old disk.



Enter BIOS

Once the data has been transferred, restart your PC and enter the BIOS (press F1, F2, F8, F10, or Delete during startup – your boot screen should show the correct hotkeys if one of these commons ones is not correct).



Change boot drive

Once in your BIOS go to boot menu and select your new SSD as the new boot drive in the boot sequence/order.

Exit, save your changes and restart the PC.

How to move Windows 10 to SSD : Final word

That’s how it’s done – nice and easy. You’ll now be able to enjoy quicker loading times across your Windows system.

Now the process is complete and you have learnt how to move Windows 10 to SSD, you can start adding any backed up files back onto your system.

How To Set Up And Use A Ram Drive In Windows

A RAM drive or a RAM disk is a hard drive made up of your computer’s RAM. It can’t save data permanently, but it’s incredibly fast. If you want to try it out, you can create a RAM drive with free software and without a single computer upgrade. This article will walk through how you can set up and use a RAM drive on Windows 10 and Windows 11.

Using ImDisk Toolkit

ImDisk Toolkit is an application for managing virtual drives. It also includes a utility that allows the creation of RAM drives.

Download ImDisk from

Install the application. Be sure to include all the components during the installation.

Windows 11

Creating a RAM disk with Windows 11 is way faster than with Windows 10, as you get an “installation finished” message as soon as you initiate the ImDisk setup.

Windows 10

If you’re on Windows 10 continue with the following steps to finish the RAM disk installation and then restart the system once.

Adjust the disk size in the box at the top of the window. We recommend at least 4GB of storage to get a feel for how the disk works.

Then unlock the settings pane with your administrator password.

Fast Startup speeds up the process of turning on your computer by saving a system state between completely off and hibernation to your hard drive. This happens when the computer writes the contents of your RAM to a stable hard drive. As you may guess, this could mess with your RAM drive’s ability to preserve and track its data. With Fast Startup off, boots may take slightly longer, but it’s doubtful that you’ll notice much.

Disabling fast startup will satisfy the warning window, but let’s consider why. This will also allow ImDisk to save your RAM drive’s data to an image file when you shut down your computer. If you don’t, the contents of your RAM drive will be erased completely every time, with no saved image storage. It would also disable the RAM drive’s ability to load the previous content. Basically, the drive would act much more like RAM and much less like a disk. Depending on your use case, that may be disappointing or unusable.

Using Your RAM Drive

You can access and use it just like any normal hard drive. It shows up in Windows File Explorer just like any other drive.

However, a RAM drive is exponentially faster than traditional types of storage. And we mean exponentially. You can verify it yourself using Anvil’s Storage Utilities, a raw speed comparison tool. In the following test, my Windows device C drive registered an overall score of 77.63 Mbps with average read and write speeds of 40.44 and 37.20 Mbps respectively.

In comparison, the values for ImDisk RAM drive were off the charts with an overall score of 29675.8 Mbps, along with average read and write scores of 21615 and 8080 Mbps respectively.

In most cases, it isn’t feasible to buy more RAM simply to have a bigger RAM disk. However, with between 8GB and 32GB of RAM, you can do some useful things. These include:

Video and photo editing: these processes can be resource-intensive, and more traditional means of storage can create a bottleneck slowing them down.

Gaming: if you have a lot of RAM, you can run some games from your RAM disk. Imagine how smoothly your games would run if you did this.

Statistical modeling: this requires access to data at high speeds. A RAM disk can provide the necessary read/write speeds.

Precautions and Recommendations

You will need to ensure that data stored on your RAM disk is backed up to an image, of course. Luckily, ImDisk pretty much takes care of this. In addition, if you aren’t using a laptop with a strong battery, you should hook up your PC or laptop to a UPS. This way, if there’s a surge or power outage, you’ll be able to shut down your computer safely without losing data.

Frequently Asked Questions What makes a RAM drive so fast?

RAM drive is fast by definition because it repurposes the computer’s random access memory (RAM) to serve as temporary file storage. In other words, it functions as the software abstraction of a hard drive.

How big can a RAM disk be?

The RAM disk size depends on the amount of RAM your computer has at the moment. Under no condition it can exceed that limit. For safety purposes, it is prudent not to assign more than 50% of your PC’s RAM to serve as a RAM disk. For example, if you have 16GB of RAM on your computer, you can allocate up to 8 GB for the RAM drive.

When should you use a RAM drive?

A RAM drive is most useful for applications where fast data writing and reading is important. It is best suited for highly technical computing tasks where high throughput is mission critical. For example, if you want your computer to perform 3D video rendering, a RAM drive will help you write data much faster than SSD due to faster encoding.

Can you use RAM drive as a boot drive?

Yes, you can use your laptop or PC RAM drive to boot up your operating system, but we don’t recommend it. The process will be very slow because of the volatile nature of this memory option. As your data is lost entirely each time you disconnect RAM drive, it will take a long time to back up your operating system. Also you need to keep your laptop or PC powered on to avoid RAM drive disconnection while booting.

Image credit: Jéshoots on Pexels

Sayak Boral

Sayak Boral is a technology writer with over eleven years of experience working in different industries including semiconductors, IoT, enterprise IT, telecommunications OSS/BSS, and network security. He has been writing for MakeTechEasier on a wide range of technical topics including Windows, Android, Internet, Hardware Guides, Browsers, Software Tools, and Product Reviews.

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15 Unexpected Ways To Use Content To Drive Results

Do you ever feel like your content marketing efforts fall flat?

It’s easy to get caught in a rut. Sometimes weeks or months will go by without feeling like you’re making any major gains. It’s frustrating, no matter how long you’ve working with content marketing.

But I think it’s important to remember your efforts aren’t necessarily failing just because your call-to-action doesn’t convert double digits. In fact, if you embrace the reality that getting a positive ROI isn’t just about the CTA, you may realize you’re not in a rut after all.

Content drives results in many ways.

In many cases, smart analysts can quantitatively track success of your content pieces. But other times, results come from the underlying momentum you’ve been building for months. These unexpected ways to drive results often outperform the basic marketing metrics we cling to on a daily basis.

It’s just a matter of willingness to invest in the unexpected. Once you do that, your overall content marketing results will skyrocket.

1. Become a Hub of Knowledge Through In-Depth Content

When done well, in-depth content educates your customers in a valuable way. It goes deep into a subject and provides the reader with numerous examples, statistics, and research.

By focusing on this type of content, not only will you be able to offer value to your current readers, you’ll likely gain new ones as well.

In a world full of short blogs and Buzzfeed-style posts, many businesses see great results by creating in-depth content.

The Result: Attract your competitors’ customers by providing a greater depth of knowledge.

2. Reach Customers on a Personal Level With Audio

Tons of people listen to podcasts. In fact, according to Maximize Social Business, an estimated 46 million Americans over the age of 12 listen to podcasts on a monthly basis. It’s now one of the most popular types of audio content out there.

Personally, I’ve noticed that when I listen to a podcast regularly, I really feel a connection with the podcaster.

Think about it: Who do you normally go to the gym with or take a road trip with? A friend. Investing in content that creates this same feeling might be just the thing you need to build a deeper connection.

The Result: Forge a closer connection using audio files in order to establish the trust that fuels future purchases.

3. Use Video Replies to Deeply Connect 1-on-1

Hat tip to Gary Vaynerchuk for this great tip:

It’s a simple tactic that takes just a few seconds of extra effort. Instead of responding to @mentions in a standard text tweet, use Twitter’s video feature. This is a great way to drive engagement and get your feet wet with video content at the same time.

The Result: Win customers for life by taking a few seconds to reply in a more intimate way.

4. Don’t Underestimate the Power of Consistency

Sometimes I think keeping a consistent schedule is one of the most powerful aspects of any content marketing effort. Publishing on a regular basis brings direct results that affect your company’s bottom line.

I’m seeing many people in the space underestimate the power of consistency. Yes, something as seemingly small as sticking to a schedule can—and will—drive results.

The Result: When prospects know what to expect, they begin anticipating your next move. And when they’re watching you and waiting for what you’ll do next, they become far more likely to ultimately convert.

5. Implement Content in All Aspects of Business

Content marketing happened long before it earned its official moniker the internet. Whether we realize it or not, content affects every aspect of a business. And with that in mind, it’s clear that you should actively strategize its implementation across every aspect of your business.

From your brand’s tagline to product descriptions to brochures to blog posts, it’s all a part of your overall content strategy. Keep it consistent, on target and helpful in everything you do.

The Result: A well-rounded, educational message for each step in the sales cycle.

6. Land More Speaking Engagements With Video

I think many get overwhelmed by the idea of video. But you can use it to drive conversions, awareness and engagement.

If you ever do any public speaking, start capturing your talks on video. It’s a great way to fill up your YouTube channel, and you can use the video as a reel of your work to land even better speaking gigs.

The Result: Increase your industry authority by speaking in front of large audiences.

7. Expand Your Brand as a Podcast Guest

I already mentioned running your own podcast, but don’t forget that you can leverage others’ audio sessions as well. Pitch your message to podcast owners and try to land spots as a guest. Remember, most podcasters rely on interviews to keep their show going.

When you land an interview, go above and beyond for the show’s audience. I like to create a small exclusive giveaway to offer the listeners. Throw up a nice landing page for the giveaway and use it as an opportunity to build your email list.

The Result: Tap into potential new customers by leveraging someone else’s audience.

Oh, and pro tip? This one works just as well with webinars.

8. Repurpose Content to Reach Your Audience on Every Medium

Each and every piece of content you create can be repurposed for a different medium.

Not everyone will read your blog post. But they might watch a short video or view a slideshow. Find creative ways to repurpose your content and reach out on different platforms.

The Result: Reach customers on the platform they use so your content doesn’t go unnoticed.

9. Create Awareness Through Familiar Branding

Content isn’t just words on a page. It’s everything you publish, including:

Written words




When you use a variety of media types, it’s important to keep your branding consistent. If you’re posting on a variety of platforms, keeping things consistent builds familiarity. And when your brand feels familiar, people will remember it.

The Result: People begin to notice your brand outside the context of your content channels.

10. Leverage Partnerships With Peers in Other Industries

I’m a big fan of building partnerships with others in similar fields, as finding a complementary business owner to work with can open the door for a huge number of future content opportunities.

Things like webinars and case studies are great ways to cross-promote content with another brand. You’re helping out the other business by offering great content to their audience, while also earning the opportunity to share your message with that group of people.

The Result: Spread the word about your brand while adding value to your peers.

11. Display Unique Messages Based on Behavior

You’ll be amazed by the results you can generate with a bit of dynamic content. It’s a simple concept: display unique messages based on data like location, behavior, and acquisition source.

There’s plenty of software available to help you with this process. Get it setup, create your content variations and enjoy the increased impact that it brings.

The Result: Drive engagement by delivering the right message at just the right time.

12. Deliver Content Upgrades for Each Blog Post

Sometimes you need to take your CTA a bit further by giving additional value. Consider doing so by offering a unique content upgrade for each post you publish – just like the Backlinko blog did in the post pictured below:

It’s an easy way to radically grow your email list. You’ll need to put in a bit of extra effort, but the results will be well worth it.

The Result: Build your email list and provide added value to your audience members.

13. Find Ways to Entertain Your Audience

We live in a world that thrives on entertainment. If you can create content that makes your audience laugh, you can skyrocket your growth in no time.

Remember how Dollar Shave Club entertained us all and gained 12,000 customers in 48 hours?

The Result: Accelerate your growth by finding your brand’s entertainment value.

14. Answer Common Questions That Arise

Customers will have questions at various points in the sales cycle. It’s your job to identify those questions and answer them before they even have to ask.

While FAQ pages still work, find other creative ways to answer questions. Create a series of in-depth blog posts, then compile the links together on a mega-resource page. Use snippets from your blog to post answers to social media. Repurpose the FAQs into a slideshow and share on SlideShare. Get the answers out there as much as possible.

There are lots of ways to use this strategy effectively. The important thing is to get out there and start answering.

The Result: Cut down on your customer service needs by answering questions before they’re asked.

15. Venture Into New Content Marketing Territory

New content platforms pop up all the time; as a business owner, you’ve got to jump into these up-and-coming channels as quickly as possible.

Don’t wait until they’re wildly popular to jump on the bandwagon. Beat everyone there and start building an audience with the early adopters.

Take Spotify, one of the first brands to dive into Periscope marketing. According to Josh Karph, Spotify’s Global Director of Social Marketing:

“We had 380 or so live viewers and about 1,500 hearts on the stream. On the replay we had another 200 or so. We’re still looking at how the replay streams work and how quickly they get updated, but it looks like the total is about 450 or 500 people who viewed it.”

That’s huge for a new platform. But it doesn’t stop there. Imagine how much larger of an audience you could have had if you started rocking Twitter in 2008. 

The Result: Make an impact in a crowded market by being the first to dive into an uncrowded channel.

Everything we do in content marketing can – and should – tie to a tangible business result. We may not have the software to track everything yet, but that doesn’t mean you shouldn’t keep this important principle in mind.

Are you willing to take the leap and dive into a deeper realm of content marketing?

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