Trending March 2024 # How To Make Your Personalized Or Targeted Advertising Less Creepy # Suggested April 2024 # Top 3 Popular

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Are social platforms listening to our conversations?

How do they know my name?

It’s not to say that the concerns aren’t legitimate. After all, the idea of massive corporations buying our data can be uncomfortable.


Also, though, we mostly notice when things aren’t functioning the way they should, like every time autocorrect thinks I mean “ducking.”

But if everything is going smoothly, what’s to notice at all?

1. Start With the Data You Have & Look at All of It

Too often, buyer or user personas aren’t a foundation or a starting point for brands.

For example, I’ve worked for very large tech organizations who decided that their buyer personas were two white men, each of them had the same stereotypical “techie” attributes, except one of them enjoyed video games and the other enjoyed flying first class.

These were global companies with clients around the world.

Needless to say, the data never bore that out.

In another example, I consulted with an agency that said they didn’t “need” buyer personas.

“There’s no need,” said one of the executive leaders. “I have an idea of the clients we’re looking for in my head.”

Even more importantly, they may be incredibly off-base.

Every brand has a wealth of their own data at their fingertips, which is the best place to start your search.

Ask some questions while digging through this:

Who are our visitors in general, their ages, genders, interests?

What about the people most engaged on our website, coming back for several sessions or looking at multiple pages, or staying for long periods?

Who’s bouncing?

Who’s buying?

How much are they buying?

How much are they spending and how often?

These numbers will start to bear out who your buyer is.

Don’t forget to also look at data like which channels they’re coming from or what their likelihood of conversion is.

The composition of your data will start to give you a much better idea of who cares about your content, and who converts.

Bonus Tip

Don’t be afraid to color outside the lines… it’s not always about high rates of engagement and conversion!

Recently, I discovered a new potential persona for a client that may have been overlooked because of their high bounce rate.

It turns out that bounce rate can mean a lot of things.

For instance, a demographic who is digital-native, searches smartly and doesn’t need to stay on a website very long to get the information they need.

2. Use Data Compilation or Personalization Tools to Do the Heavy Lifting

Tools don’t get you out of data analysis, but they can absolutely augment your findings.

There are a ton of personalization tools out there to choose from including:

Marketing automation platforms like Marketo or HubSpot.

A DXP like Sitecore.

ABM tools like DemandBase.

Don’t be the team that uses something like Marketo as a glorified email marketing tool or Sitecore as a fancy word processor.

You have to actually get to know the tool or it can’t help you with your targeting or personalization.

Marketing automation platforms are incredible for putting out deeply personalized lead nurture campaigns.

But in order to maximize its effectiveness, you must sit down and spend time building out your lead scoring system and the triggers you’ll need to meet your audience’s needs.

A DXP like Sitecore is a tremendous and robust tool for personalizing your website each time a visitor arrives, based on:

Return visits.

The content they’ve engaged.

But it works only if you’ve set up your engagement values and profiles.

Tools can take you to the next level of personalization by:

Automating processes that were previously human.

Reducing risk of error and streamlining your work.

Targeting effectively with triggers based on consumer actions.

But like any strategic work, it’s only as good as the foundation you set.

Bonus Tip

Tool setup is not a one-and-done situation.

Set aside time quarterly or annually to evaluate your setup and its effectiveness.

Designate opportunities for A/B testing to be sure your efforts are still driving results.

3. Build Nurturing Strategies & Pay Attention to Them

Do you have all your assets cataloged according to funnel section or journey phase?

Have you mapped out the journey users take on your website when they visit it?

These are critical items to building truly personalized nurturing strategies that convert, so start there.

Once you’ve established customer motivations, thoughts, feelings, and triggers that drive them to purchase, start setting these up (maybe even in your tools you’ve invested in!).

Maybe it’s:

A welcome email trigger that sends out when someone joins your list.

An abandoned cart trigger that sends out an email to someone reminding them to complete their purchase.

But you can’t just set them up.

You have to truly pay attention to them in order for them to be effective.

Remember that people rarely notice automation and personalization as a potential problem unless it’s wrong.

So that means you need to make sure that if your abandoned cart trigger is set up for 24 hours later, that it doesn’t send if they actually come back at that time and make the purchase.

Monitor triggers to be sure that you’re not retargeting customers who have bought an item that is commonly bought only once with more and more recommendations for that item.

(As Twitter user @justinshanes implies, do we really need a room full of humidifier collectibles?)

Amazon thinks my recent humidifier purchase was merely the inaugural move in a newfound hobby of humidifier collecting.

— Justin Shanes (@justinshanes) November 29, 2024

If they’ve opened the webinar email and your reminder is set to go out in a week, make sure that your data capture is set to catch that they actually did go sign up in the time between when they opened it and when the reminder is sent.

Don’t embarrass yourself by reminding someone to take an action they’ve already taken.

While a lot of folks think of automation as a slow-cooker sort of activity – set it and forget it – it really does need to be paid attention to so that you aren’t accidentally nurturing expired action paths or triggering the wrong suggestions for the user.

If you’re running a nurture campaign or have personalization triggers, designate time for you to regularly check on them and make sure they are functioning as intended.

4. If They’re Just Not That Into You, Walk Away

I’ve noticed something about marketers as the years have gone on: We are the worst at handling break-ups.

People who have never opened an email from us live on our lists forever.

We make people jump through hoops of fire to unsubscribe from our lists.

We collect their data and their data collects dust, as they move to different locations or change their email address or phone number.

Still, their original information sits on our database, bittersweet relics of a moment where they had so much promise to become a lead in our digital world.

I’m here to tell you: It’s time to let go.

Stop giving your attention to people who don’t want it.

Stop holding onto data that isn’t accurate or good for you anymore.

Stop letting lost causes live rent-free in your head and your database (where they often are costing you money as well).

If you really want to reignite an old flame and see if they reciprocate, definitely test out a win-back campaign to see if you can restore their original interest.

But if they don’t respond, it’s not helping you in any way to keep them on your lists.

“But what can it hurt?” you might think.

“They never open things anyway, they barely even notice we’re there.”

They do notice, believe me.

And they’re annoyed.

Even if they’ve passed into the plane of apathy, that is not a great place for your brand to live in their mind.

Additionally, it is costing you somewhere along the way to retain information for people who aren’t interested in your business.

Your department’s bottom line is being affected by holding on to data that the user would rather you forgot, whether you’re:

Paying for database fields or information line items.

Paying for email sends.

It means you are spending your best efforts on people who want to be with you on this journey.

You’re not sowing any kind of ill will among people who wish you would just leave them alone.

Get your team together and establish a decay rate:

How long are we going to hold on to a lead?

What kind of actions do they need to take in what frame of time in order for us to keep them in our system for nurturing?

Is Ted still worth it?

Technically, good marketing should feel like a two-way street.

People like us enough to give us their information, we like them enough to respect it and give them what they want… and stop giving them anything when they want to forget our numbers.

Don’t be afraid of being broken up with. Learn to embrace the “no.”


Advertising and personalization efforts not only aren’t required to be creepy, they absolutely shouldn’t be.

We know that personalization is the future of marketing efforts in terms of effectiveness.

But in order to be the most effective (and continuing to have access to that level of personal data), we have to treat it responsibly.

Taking extra time to know your audience will help you contribute to your organization’s bottom line and contribute to the marketing ecosystem being more responsible overall.

These numbers will start to bear out who your buyer is.

Don’t forget to also look at data like which channels they’re coming from or what their likelihood of conversion is.

The composition of your data will start to give you a much better idea of who cares about your content and who converts.

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How To Eat Less This Thanksgiving

Eating less is not generally a goal on Thanksgiving. It’s a day of stuffing both turkey butts and our own stomachs. If you want to test the limits of your digestive system, go for it. We at Popular Science will never judge you for wanting a second helping of mashed potatoes. Heck, we even wrote a guide to eating as much as humanly possible.

But eating less at Thanksgiving is a noble endeavor. Perhaps you’re trying to cut down on food waste and want to keep your caloric consumption down to what you’re actually capable of enjoying. Maybe you just don’t want to be painfully full. Or maybe you’re trying to lose weight, or just maintain the status quo rather than entering the usual holiday cycle of binging and dieting. Whatever the reason, sometimes we want to avoid our basest urges—that is, to eat and eat and eat until no more pie can possibly fit inside our bellies.

This guide is for that.

Start with water

Your body feels full for a number of reasons, and one of them is the stretch receptors in your stomach. The muscle-y bag we call our stomach is pretty small when empty, only about the size of a soda can. But it can expand to hold around two to four liters when totally full. As the organ stretches, the nerves embedded inside send signals to the brain indicating how physically full it is.

There are other, more long-lasting changes that happen when you consume lots of calories. As you start to digest, your brain prompts your endocrine system to pump out hormones that make you feel satiated. But you can temporarily trick your brain by drinking several glasses of water.

Water, like all liquids, is a fairly dense substance. It can’t be compressed down like fluffy bread or other starches—which can pack into the stomach in large quantities—so it doesn’t take a ton of liquid to trigger those stretch receptors. Of course, it won’t make you feel full in the long term. Water doesn’t contain nutrients and it doesn’t need to be broken down, so none of those digestive steps that prompt feelings of satiety happen. The full feeling you get from water will only last a short time, but if you drink a few glasses about 10 minutes before the meal, you’ll go into it less hungry and will probably end up eating less. By the time your stomach has figured out that you were tricking it with plain ol’ H-2-O, it will already be contending with your turkey and stuffing, so you really will feel satiated.

Begin with the turkey

So if the goal is to feel full quickly, start with the bird, then move on to the taters. Better yet, eat a small, healthy snack (read: not something sugary or starchy) an hour or so before dinner to kickstart those hormones, and then move on to the gobbler.

Eat s-l-o-w-l-y

Part of the reason scarfing down food can make you feel so sick is that there’s a lag between when you chew and when that mouthful contributes to your fullness. The bolus of meat or cranberry sauce has to travel down your esophagus, reach the stomach, trigger the hormone release, and start to be digested. Once it’s passed on to the intestines, even more hormonal signals help you to sustain that satiated feeling.

Shoving food down your gullet as quickly as possible means you’re taking in calories faster than your body can register them. Once you feel truly full, it’s remarkably hard to continue eating. You’ll start to get ill, and the mere sight of food will be enough to make you queasy. The lag time—which is somewhere around 20 minutes—is a loophole in the system that allows you to overeat.

Close the loophole by going slowly. One easy fix: Don’t pick up a forkful of food until you’ve swallowed the one you’re working on. That might not seem like a lot of delay, but you’d be surprised at how frequently you have the next bite ready before you’ve even finished chewing the previous one. You could also try talking to the person next to you at the table. The more you chat, the longer it will take you to finish the meal.

Enjoy your food

It’s also why eating in front of the TV prompts you to eat about 25 percent more calories than you would otherwise. Distracted eating allows you to shovel in spoonfuls that your brain is trying to tell you not to consume. Listen to your brain for once.

How To Make Your Home Kitchen Smarter

The Internet of Things is changing so much about our home lives these days. Whether it’s the way we handle our home security, our Internet connectivity, or even the way we wash our clothes, it seems like you can’t escape the ever-increasing number of appliances that are getting hooked up to the Web. But what about our kitchens?

As IoT continues its inexorable march into the future, here’s a list of some of the most innovative and exciting developments in kitchen IoT that can help you take your home into the 21st century.

Smart Fridges

As one of the first devices in the kitchen that gained Internet connectivity, smart fridges have quickly evolved into one of the central members of the smart home that can help you do everything from scheduling your day while you drink your morning coffee, to ordering groceries when you start to run low. Some of the more recent innovations include internal cameras tied to external displays that will let you see what’s inside the fridge without opening the door, which can reduce energy costs from the heat exchange that happens each time you swing it open.

Smart Microwaves

From one of the oldest to one of the newest innovations in IoT kitchen appliances, smart microwaves are looking to make a big impact in 2023. With the introduction of the Alexa-compatible AmazonBasics microwave, a whole new category of products has opened up which can be voice activated, alert you on your smartphone when your food is done, and even re-order popcorn for you when your stash runs out!

Smart Cooking Appliances

Not everyone can be an expert chef, which is why it’s great that so many new IoT cooking appliances have hit the scene that make the process of whipping up the perfect eggs or baking a beautiful cake easier than ever. Whether it’s WiFi-connected sous vide machines, IoT-ready crock pots, or smartphone-linked thermometers, being able to monitor and control your cooking process from anywhere in the house is the ultimate in lazy-pro cooking technology.

Odds and Ends

Next there’s the The Sensor Can, which takes the mess and fuss out of trying to get something gross into your trashcan while also getting the lid open with your hands or foot. From SimpleHuman, the Sensor Can responds either to hand gestures or voice commands, which means you can shout “Open can!” from across the kitchen and hit that three-point shot with your wadded-up pile of wet paper towels cleanly and with no hassle.

Finally, we wouldn’t have a complete list of IoT kitchen gadgets if we didn’t mention GE’s line of connected ovens, which can make long cook times (like getting a big turkey ready) that much easier and less stressful, allowing you to come and go as you please and be able to turn off the oven from wherever you are in the world — just in case you have to run to the store to pick up pumpkin pie before the stuffing has to be on the table!

Chris Stobing

A tech writer with seven years of experience in the industry, Chris Stobing has come to MakeTechEasier to do one thing and one thing only: make tech easier for the people who need it!

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How To Make Your Dumb Car Smarter

Hands-free calling (free to $100)

You can add hands-free calling to any car with a radio, though unfortunately the sound quality can be pretty bad. Bluetooth is the option that appeals to most users; for example, I hooked up Belkin’s CarAudio Connect AUX ($80), which feeds to your in-dash unit via the auxiliary-audio input.

The CarAudio Connect AUX gets its power via your cigarette lighter (auxiliary 12-volt connector), but DIY-ers can easily create a more elegant power-feed setup by using any 12-volt wire under the dash, or by tapping the feed to the radio. I also tried JVC’s $90 KS-BTA100 Bluetooth hands-free unit, which works exactly like the Belkin but draws power from the radio’s wiring harness.

Bare-bones infotainment ($50 to $200)

To stream music from phones and tablets, or to add hands-free calling, even a display-free, single-DIN (2 inches high) or double-DIN (4 inches high) replacement head unit (industry slang for a radio) will do. Prices range from $100 to $200. Mount your phone on the dash and use its apps for GPS and the like (a good argument for a large phone). I roll with the JVC KD-R520, a slightly older model that you can find for sale for about $80—not a huge sacrifice if it disappears from my car (I park a convertible on the streets of San Francisco). It plays music from flash drives and iOS devices, and I use the aforementioned breakout cable to plug in my phone and use it hands-free with a microphone mounted on the dash.

Midrange infotainers ($200 to $500)

The JVC KW-AV61BT marries old-style car-stereo design with new-style display navigation.

For healthier budgets, infotainment products that marry the old and new schools such as the $400 JVC KW-AV61BT and $400 Sony XAV-64BT sport 6.1-inch displays and removable faceplates (safer in urban environments), plus front-mounted USB and audio ports for easier device attachment. Midrange units also tend to have larger buttons and knobs, which, if implemented correctly, require significantly less time and attention to operate than the large-screen units currently in vogue—a boon to safe driving.

New-school infotainment ($500 to $1700)

If you want an infotainment system that mimics what you’ll find in a new automobile, consider something like the $1400 Alpine INE-W927HD, the $1700 Kenwood Excelon DNN990HD, or the $500 Pioneer AppRadio 3 ($400 sans DVD player). These products sport 7-inch-class touchscreen LCDs and a raft of features.

The Kenwood DNN990HD is easily the most feature-laden unit of the three. It includes a direct interface to Ford’s Sync via an optional iDataLink Maestro RR module for monitoring of your vehicle’s health status (see the OBD section below for other ways to get this feature). It has a whopping three USB ports, Garmin GPS navigation, Wi-Fi connectivity, smartphone integration, DVD playback, and many useful travel apps. Oddly enough, the DNN990HD doesn’t support MirrorLink, which mirrors your smart devices’ apps onto your infotainment display, though the firmware is upgradable and Kenwood could add the feature down the line. The main drawback? The Kenwood device’s display is cluttered and confusing.

The Alpine INE-W927HD has nearly as many features as the DNN990HD does, including integrated Garmin GPS navigation, smartphone integration, and DVD, video, and music playback. Its on-screen interface and its supplementary bank of buttons are easier to use than the DNN990HD’s controls, and unlike the Kenwood unit it supports apps via MirrorLink.

The Pioneer AppRadio 3 needs your smartphone for some features, but it has a nice, clean interface.

The Pioneer AppRadio 3 has the cleanest and easiest interface of the three. Regrettably, it’s feature-comparable to the Kenwood and Alpine products only if you have an Android or iOS device to attach to provide GPS navigation, music, and video (the company offers DVD and non-DVD models). The AppRadio supports its own app ecosystem as well as MirrorLink apps.

Note: Bleeding-edge infotainment isn’t cheap (though it’s certainly cheaper than a new vehicle), and you have to factor in up to $200 in additional costs, for a mounting kit (sometimes), proprietary cables to attach phones, and installation (unless you’re a DIY type—it’s not rocket science). You can save a bit by using inexpensive Amazon or eBay cables (I use Monoprice cables) for basics such as USB extension.

Line of sight and head-up displays

Aftermarket 7-inch touchscreen infotainment systems in your car’s center console may be cool, but with tiny buttons and no knobs, they might draw your eyes away from the road for dangerous amounts of time. Their overly complicated interfaces don’t help, either. Large buttons and knobs may not be sexy, but you can operate such controls by feel and sound alone. The haptic-feedback feature that some vendors are adding to touchscreens is no substitute.

The wave of the future may be products such as Parrot’s $250 Asteroid Mini and $400 Asteroid Tablet, whose external, removable screens (3 inches on the Mini and 5 inches on the Tablet) may be easily mounted nearer your sight line. The Mini and Tablet are also unusual in that they use your vehicle’s existing receiver for audio and radio, and they interface with your phone for hands-free calling, navigation, apps, and so on. The only possible problem with the Parrot devices is that as adjuncts, they require additional space inside your dash. It was a tight squeeze in my vehicle.

The Parrot Asteroid Mini is easy to mount in your line of sight on the dashboard.

One solution to the line-of-sight issues that current infotainment head units cause could be a head-up display. The $150 Garmin HUD that we reviewed isn’t an infotainment system, but its simple approach to projecting navigational directions onto the windshield shows how easily other data could display there.

Many high-end vehicles have secondary displays in the instrument cluster that mirror the infotainment display. We’re guessing that eventually someone will combine the infotainment, instruments, and other items into one wrap-around view for the driver, perhaps even using the side and rearview mirrors. Are you listening, Tesla?

A word about GPS units: Though they’re hardly the latest in car tech, they’re constantly evolving and dropping in price. It’s a bit puzzling why infotainment vendors charge so much more for the feature. Garmin, TomTom, and other companies play in this arena, and the larger displays on discrete GPS units are very helpful, but mounting your phone on the dash also works well.

OBD, ob-la-da

The Zubie Key plugs into your OBD-II port and tells you tons about your car and how you drive it.

We tested a Zubie Key, which tracks your routes, driving behavior, and vehicle status to help you be a better-informed driver. (Whether the revelations of your better and worse habits actually lead you to become a better driver is up to you.) The Zubie Key beams data directly to the cloud using its own wireless service (for a yearly subscription fee of $100). It’s fun to use this app to see how you and your car are doing. Future plans to marry the diagnostic data with information on local mechanics could well eliminate the mystery and distrust surrounding car repairs.

The more gearhead-oriented chúng tôi OBDLink MX Bluetooth adapter uses the included OBDwiz software to show information such as engine temperature and mass airflow in greater detail, as well as the routes driven and the estimated gas consumption during a trip. The official cost is $200, though currently it’s on sale for just $100. OBDwiz is an OEM version of TouchScan by chúng tôi and it’s available for iOS, Android, and Windows.

If I only had a brain…

You do have a way to make older cars truly smarter, not just more entertaining or informative: a programmable, aftermarket ECU (engine control unit) such as those from Accel, Greddy, Link, and other makers. With a programmable aftermarket ECU, you can improve an older car’s performance, emissions, and fuel mileage, or upgrade or improve your car’s sensor technology.

A programmable ECU is a several-thousand-dollar endeavor that requires a lot of experience, or a professional tuner, to program or tweak the ECU while the car is on a dynamometer. The results can be startling. Note, however, that aftermarket ECUs aren’t legal everywhere, even if you can pass emissions tests with them.

Don’t let a smarter car make you a dumber driver

If you win a Tesla Model S in a raffle, by all means keep it. If you aren’t that lucky, know that you have a wealth of aftermarket options available, with more and better products entering the pipeline as we speak.

An important caveat: Infotainment is cool, but it’s also distracting. There are fixes and products that allow you to bypass the parking-brake lockouts on infotainment systems. We encourage you not to watch movies while you’re driving—the life you save may be your own.

How To Use Relevant, Targeted Directories For Link Building

There’s no question people get most of their information online these days.

But, did you know people are also searching for local businesses just as much as they look up answers for what ails them?

A BrightLocal consumer survey found that 99% of consumers used the internet to look up a local business in the last year.

78% look up local businesses at least once a week or more.

What does this tell you?

The internet is the phone book of the 21st century. Remember that big, thick doorstopper of a book that housed every number and address in your local area?

And if you’re not in the phone book, you’re not going to get found.

It goes without saying:

You want your business to be found online.

That means you must get your contact details in an online directory – the internet equivalent of the phone book.

Even if you’re not SEO savvy, or if building links isn’t in your wheelhouse, don’t worry…

There’s a web directory for that.

3 Benefits Of Using Online Directories

Online directories – also known as business directories or business listings – are an easy way for businesses to build links and draw traffic to their site.

Here are three benefits of using an online directory:

1. Targeted And Relevant Reach

Directories typically index businesses by niche, location, or category and often include reviews.

When a person uses an online directory, they want to locate a business that is relevant to their needs – to what they’re shopping for at that very moment.

A directory makes it very easy for consumers to cut through the (marketing) noise.

By having your business listed in a directory, you’re increasing your site’s visibility, which increases the chances of sales, too.

2. Trusted Links

Boosting your site’s SEO and rankings is a nice byproduct of having your business listed in an online directory.

If you are listed in a popular directory that many users trust when looking for businesses, and your listing is relevant to users’ needs, directories can benefit your SEO.

This can mean improved visibility and reach. You might even see some indirect benefits that help your SEO and site rankings.

3. Cost-Effectiveness

Many online directories – for example, Bing Places, Yelp, and Foursquare – allow businesses to submit their information to their index for free. Some online directories, on the other hand, do charge a listing fee.

It may be worth adding your business information to a paid directory. But be careful.

Paying for links is against Google’s guidelines, so don’t pay for listings if you’re looking for dofollow links.

Even if a paid listing provides a dofollow link, chances are good you’re throwing your money away.

3 Ways To Find The Right Directory For Your Business

There are many types of online directories out there. For example, you can find general directories, business listings, local listings, and niche directories.

Choosing the directory – or directories – that you want to be listed on isn’t like throwing spaghetti against the wall and seeing what sticks.

As with all other marketing tactics, you need to have a strategy for link building on web directories.

Here are a few things to consider when you’re developing your strategy:

1. Relevance

Relevance – and reaching your target audience – are crucial to getting the most out of an online directory. Relevance is also a factor that search engines consider when they crawl sites.

Are you a travel agency in Texas that specializes in road trips within the continental U.S.?

Then, don’t add your business to a directory for international travel sites.

If you’re not an international travel business, you don’t want search engines to associate your website with international travel. And yes, that can hurt SEO!

Choose a directory that is relevant to your niche, and the chances of reaching your target audience and boosting your SEO will be much higher.

2. Domain Authority

When you’re deciding between online directories, consider domain authority.

It can be more helpful to get an inbound link from a site with high domain authority (but not always – learn more in The Truth About Domain Authority: What Every SEO Needs to Understand).

You can check whether you’re listing your business on a trusted, well-established directory by checking the authority using a tool like Ahrefs, Semrush, or Moz. They all have slightly different scores and methods of scoring.

It’s critical to remember that all “authority” metrics are third-party. Google does not have any kind of official authority metric for domains. High authority signals generally mean that the tool you’re using considers the domain to display all the right, “good” signals. This doesn’t necessarily mean that the domain holds better SEO value for you than others.

3. The Right Features

Some online directories go into more detail than others, and it’s up to you to decide whether you want a simple NAP+W listing (name, address, phone, and web URL) or a listing that features photos, reviews, and ratings.

By listing your business on a directory with added features, you’ll encourage your customers to provide feedback and ratings as well, which is helpful to boost site authority and SEO.

Get The Most Out Of Online Directories: Stay Consistent

Ensure every bit of your info, down to the last detail, is accurate, on-brand, and current.

Consistency is necessary across your entire web presence, including your directory listings, if you want to strengthen your SEO and build authority.

Your reputation will be impacted if people searching for a business like yours encounter errors and inconsistencies in seemingly small details like your hours of operation, your website URL, or your email address.

Bottom line: Don’t turn people away before they have a chance to interact with your brand or visit your brick-and-mortar.

If you do it right, listing your business on a relevant online directory is one of the best ways to build high-quality links back to your site, boost your presence, and bring more customers to both your virtual and real-life doorsteps.

Featured Image: Paulo Bobita/Search Engine Journal

How To Lock Or Unlock Your Apple Watch

From credit card information for contactless payments to photos and messages, smartwatches store a lot of potentially private data. Find out how to lock and unlock your Apple Watch to keep your device secure.

Read more: Everything you need to know about Apple Watches

How to lock your Apple Watch

Keep your wearable secure. Apple Watch users are prompted to create a passcode when setting up the device. This can be any four to ten digit number and does not have to be the same passcode as that of your iPhone.

Automatic lock settings

Your Apple Watch will lock automatically when you are not wearing it. You can adjust this default setting by changing your wrist detection preferences.

On your Apple Watch, open the Settings app.

Scroll down to and tap Passcode.

Tap the green toggle next to Wrist Detection. You will be prompted to enter your passcode.

Read through the information about disabling this feature, then tap Turn Off to confirm.

Once you turn off Wrist Detection, the watch will no longer automatically lock or unlock. This will also disable additional features such as heart rate tracking and notifications. The watch also won’t automatically make an emergency call if a fall is detected.

Manually locking your device

If you choose to disable Wrist Detection, you will still have the option to manually lock your Apple Watch.

Swipe up from your watch face to open the control panel.

Tap the lock icon.

How to unlock your Apple Watch with your iPhone

You can also set the wearable to unlock automatically when you unlock your paired phone. The iPhone just needs to be within Bluetooth range of your Apple Watch. While you can disable this feature from the wrist, you can only enable it from the Watch app on your iPhone.

On your paired iPhone, open the Watch app and tap My Watch.

Scroll down to and tap Passcode. If your watch is locked, you will be prompted to unlock it.

Tap the toggle next to Unlock with iPhone. You may be prompted to enter your Apple Watch passcode again.

How to change your Apple Watch passcode

On your Apple Watch, open the Settings app.

Scroll down to and tap Passcode.

Tap Change Passcode and follow the onscreen prompts.

You will need to enter your current passcode and cannot reuse the same one again.

How to disable the passcode on your Apple Watch

If you want to skip the extra security, it is possible to turn off the passcode lock on your Apple Watch from your phone or the device itself. However, if you disable your passcode, you will not be able to use Apple Pay on your Apple Watch.

From your watch

On your Apple Watch, open the Settings app.

Scroll down to and tap Passcode.

Tap Turn Passcode off.

Tap Turn Off to confirm.

From your iPhone

On your paired iPhone, open the Watch app and tap My Watch.

Scroll down to and tap Passcode.

Tap Turn Passcode Off.

Tap Turn Off Passcode Lock to confirm.

What to do if you forgot your Apple Watch passcode

Kaitlyn Cimino / Android Authority

If you can’t remember your passcode, it’s not the end of the world. You can either unpair or reset your Apple Watch. This will erase your watch settings and current passcode. When you repair the device, you can simply set a new one. You can also restore your backed-up data during the pairing process.

Read more: Common Apple Watch problems and solutions


To water lock your Apple Watch swipe up on your Apple Watch face to access the control panel, then tap the water drop.

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