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GIFs are just everywhere – from social media networks to the popular tech blogs. Besides being normal images, they contain multiple images that play sequentially and give you the illusion of a video file. Creating a GIF image is not difficult, and we have already covered how you can create one on your Mac using an app.

Here’s the procedure for it:

Installing Homebrew on Your Mac

Homebrew lets you install a number of packages on your Mac by just using the Terminal app. Here’s how to install this package manager on your Mac:

2. When Terminal launches, type in the following command:

3. Press Enter on the following screen to allow Homebrew to be installed. Then, wait for it to be installed.

4. When Homebrew is installed, run the following command in Terminal and make sure it says “Your system is ready to brew.”

Homebrew has been successfully installed on your Mac. Now you need to install a utility using Homebrew.

Installing ImageMagick using Homebrew

1. Launch Terminal.

2. When it launches, type in the following command and press Enter. It should install the ImageMagick utility on your machine.

3. Wait for the utility to be installed on your Mac. When it’s installed, you should see the following screen.

ImageMagick has been successfully installed. Here’s the actual task.

Creating an Automator Service for Making GIFs

4. On the screen that follows select “files or folders” from the first drop-down menu and “Finder” from the second drop-down menu.

5. Drag and drop “Get Selected Finder Items” from the Actions panel over to the workflow.

6. Drag the “Run Shell Script” action as well over to the workflow panel.

7. Select “as arguments” from the “Pass input” dropd-own menu under the Run Shell Script section in the workflow panel.

8. Type in the following command into the Shell box. It is a script that will create a GIF for you.

Once the service has been saved, exit out of the Automator app.

The GIF image will be saved on the desktop with the name “animatedimage.gif.”


While there may be a number of apps to help you create animated GIFs, the above method gets the job done for you from the context menu itself.

Mahesh Makvana

Mahesh Makvana is a freelance tech writer who’s written thousands of posts about various tech topics on various sites. He specializes in writing about Windows, Mac, iOS, and Android tech posts. He’s been into the field for last eight years and hasn’t spent a single day without tinkering around his devices.

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How To Create Animated Videos Using Videomakerfx

Most businesses already know that not using video is no longer an option. Did you know that 87% of online marketers use video as part of their digital marketing strategy? If your company isn’t using video, you are missing out on a lot of eyeballs on your business message. 

This high demand for videos has resulted in many companies offering programs to make creating videos easier. VideoMakerFX, a template-based video builder for Windows and Mac, is an example of one such software program. 

Table of Contents

It is easy-to-use and helps marketers and business owners create animated videos to promote their message in an engaging and visually appealing way. With VideoMakerFX, you can create animated videos such as:



Kinetic text

Logo openers

Corporate presentations

Photo showcases

Lower thirds, and more

Although it is not a free program, it is only a one-time fee of $27, including full developer rights. Below is a tutorial on how to create a video using VideoMakerFX.

Getting Started

After you purchase and download VideoMakerFX, launch it from the Windows Start Menu. If you are using a Mac, launch it from the Applications folder.

After you log in, you will see an intuitive dashboard. See the large arrow pointing to Create project and the description that tells you very clearly how to get started. It says Create a New Project or Open Project to get started.

Create a New Video Add Slides To Your Video

In the pop-up window, see the Slide Theme options on the left for you to select. Within each theme, there are more possible layouts.

The main product comes with many templates. However, you can also purchase additional packs. They even have a membership site where you can get new slides every month.

But there is so much you can do with the basic program. So this article will focus on the main software. If you choose to use all the layouts from one template, this is the easiest way to create your first video.

When you select all the layouts in a theme, they will show up on your storyboard.

Edit The Slides

You will notice many areas where you can make changes to the text. See the arrows under Movement enabled. If you want to move a text area up, down, left, or right, select the Text area, tick off the Movement enabled box and use the arrows to reposition the text.

If you want to add text that doesn’t fit into the space provided, you can make the font size smaller.

You can also change the font type, size, color, text alignment, transparency, slide delay, background effect, and text effects. Play around with the different options to see what you like best.

To change the text, put your cursor in the area that says Your Text, remove what is there and add your own.

Change Images

Some slides only have a background image. See the screenshot below.

You can replace the background image by:

Browsing for a file on your computer

Choosing one from the gallery provided by VideoMakerFX

Clearing the image if you don’t want to include one

See the screenshot below to get an idea of the available options provided in the gallery.

Some of the slides have additional areas where you can add images in addition to changing the background.

Modify Shapes

You can also turn the shapes on or off, change the color, and move them around on the slide. Tick Enable on and off to see which ones can be changed.  

See in the screenshot below that the background of the image is now blue.


There are two sets of animations, but not all slides offer both. For example, the slide below with the character only provides options for Animation 1.

Note that you can select one of the nine options and move it around using the arrows (circled below). You can also choose not to use any animations.

For the slides that come with two sets of animations, the process is the same as described above. 

Change the Slide Time Length

Each slide comes with a standard amount of time allotted to it. You can also delay the slide or end the delay, which will add time before the side begins or make it last longer (see circled area below).

Add Audio

If you have your own file (it must be .mp3), you can upload it as well. You can add a voiceover file to any music or use it alone by uploading the .mp3. 

Note that there are separate setting options with the same controls for a music file and a voiceover file. 

Preview Your Video Export Your Video

It’s now time to render or export your video. Select Export project from the top bar navigation. Browse to select the directory and filename of your exported video file. 

You can also select the size with 1280 x 720 (HD) being the highest resolution. Pay attention to the Quality option. The default setting is Average. You will get the best quality – but it will take longer to upload – if you choose the Perfect option.

The directions above show you how to create a simple video using one of the many templates from VideoMakerFX.

The more you use the product, the easier it will become. With experience, you will learn how to mix and match Slide Layouts from different Slide Themes to create a unique video that doesn’t look exactly like the template.

5 Ways To Make Gifs From Any Video On Phone (Android, Ios)

GIPHY offers a huge library of free animated GIFs, allowing you to create interesting GIFs on your phone. In addition, you can record a custom & personalized GIF or convert any picture or video into GIF using the app. Here’s how it can be done.

Tip: You can also use GIPHY GIF Maker online studio to create personalized GIFs from any video.

1. Install the GIPHY-GIF maker app (Android, iOS) on your phone.

2. Tap Get Started and press Create to make a new GIF.

3. Provide necessary file access permission and press the Gallery button to pick your video. You can also hold the shutter button to record a new video.

4. Trim the selected/recorded video and tap Next.

6. Finally, press the Save GIF button to save it to your smartphone. You can also share it directly on various social media platforms.

ImgPlay is another great alternative to creating GIFs from the comfort of your smartphone. Simply upload your desired video and edit the created GIF to share it anywhere. Follow these steps to create it:

1. Install ImgPlay- GIF Maker app (Android/iOS) on your phone.

2. Tap the conversion tab in the top-left and switch to Video to GIF conversion mode.

3. Select your video and trim it to the desired length for GIF creation. Tap Next to convert it.

Note: GIFs created with ImgPlay will have a small watermark at the bottom right. To remove the watermark, you’ll have to subscribe to ImgPlay Pro.

Adobe Express is a renowned photo/video editing tool that lets you create GIFs from any video using its Video to GIF online converter. Using this tool, you can transform your videos into stunning GIFs without spending a penny. Here’s how it works.

1. Open Adobe Express in your phone’s browser and tap the Upload Your Video button.

3. Finally, choose your desired file size/orientation, and press the Download button to save it to your phone.

4. Sign in to Adobe Express when prompted to download the GIF created from the uploaded video.

1. Open EZGIF’s Video to GIF converter on your phone’s browser and tap Choose File.

2. Press Upload Video to upload your selected video or screen recording.

3. Set your required GIF duration, size, FPS, and press Convert to GIF.

4. Once the GIF is created, you can fine-tune or optimize it with other options, such as crop, resize, rotate, optimize, and more.

Img2Go is another remarkable online tool for creating GIFs from any video. It supports multiple video file formats, such as MP4, AVI, and WEBM, making it a desirable tool for online GIF creation. Here’s how you can use it.

1. Access Img2Go Video to GIF converter on your phone’s browser.

2. Upload your desired video file using Choose File and configure optional settings. Tap Start to transform the selected video into a GIF.

3. Finally, press Download to save the created GIF to your smartphone.

You can use free mobile apps such as GIPHY and ImgPlay or use free online tools such as Adobe Express, EZGIF, and Img2GO to convert any video to high-quality GIF. Check the steps listed above to learn to use them.

Follow the easy steps in this explainer to make a GIF from a video on your Android phone or iPhone. We got the best results from the GIPHY app for GIF creation.

You can also follow us for instant tech news at Google News or for tips and tricks, smartphones & gadgets reviews, join GadgetsToUse Telegram Group or for the latest review videos subscribe GadgetsToUse Youtube Channel.

How To Make A Video With Stable Diffusion (Deforum)

Deforum is a tool to create animation videos with Stable Diffusion. All you need to provide the prompts and settings for how the camera moves.

We will go through the steps of making this deforum video.

This post is for beginners who have not made a deforum video before. You will learn

What deforum is.

How to install the deforum extension on AUTOMATIC1111 Stable Diffusion.

The basic settings.

How to create your first deforum video step-by-step.

What is deforum?

Deforum is open-source and free software for making animations. It uses Stable Diffusion’s image-to-image function to generate a series of images and stitches them together to create a video.

It applies small transformations to an image frame and uses the image-to-image function to create the next frame. Since the change between frames is small, it creates the perception of a continuous video.

How to install deforum?

We will use the deforum extension of AUTOMATIC1111 GUI. You can use this GUI on Windows, Mac, or Google Colab.

Use deforum on Google Colab

If you are using the Colab notebook in the Quick Start Guide, simply check the Deforum extension before starting AUTOMATIC1111.

That’s it!

You should see the Deforum tab in AUTOMATIC1111 GUI after startup.

Installing deforum on Windows

Follow these instructions to install deforum if you run AUTOMATIC1111 locally on Windows.

Step 1. Open the command prompt (cmd) and change the directory to stable-diffusion-webui. If you follow the site’s installation guide, run

cd %userprofile%stable-diffusion-webui

Step 2. Install the deforum extension by running the following command.

You should see the Deforum tab after restarting the AUTOMATIC1111 GUI.

Installing deforum on Mac

Follow these instructions to install deforum if you run AUTOMATIC1111 locally on Mac.

Step 1. Open the Terminal App. Navigate to the installation directory of stable-diffusion-webui. If you followed the site’s guide, run the following.

cd ~/stable-diffusion-webui

Step 2. Install the deforum extension by running the following command.

You should see the Deforum tab after restarting the AUTOMATIC1111 GUI.

Generate a test video

This step is optional but will give you an overview of where to find the settings we will use.

Step 1: In AUTOMATIC1111 GUI, Navigate to the Deforum page.

Step 2: Navigate to the keyframes tab.

You will see a Motion tab on the bottom half of the page. Here’s where you will set the camera parameters.

Max frames are the number of frames of your video. Higher value makes the video longer.

You can use the default values.

Step 3: Navigate to the Prompts tab. You will see a list of prompts with a number in front of each of them. The number is the frame that the prompt becomes effective.

For the prompts below, it will use the first prompt at the beginning of the video. It will then switch to using the second prompt in at 30th frame, and the third prompt at the 60th frame, and the fourth prompt at the 90th frame.

You can leave the prompts as they are.

Basic settings (with examples)

We will first go through the two most important settings

Motions (2D and 3D)


It’s important to have some basic understanding of what Deforum can do before going through the step-by-step examples for creating videos.

In this section, you will see examples of changing one parameter while keeping everything else fixed. These are the building blocks of your video.

By combining them and turning them on and off at different times, you can create stunning visual effects.

Motion settings

Motion settings are some of the most used options in Deforum. You can make a decent video by simply changing them and the prompts. So you should have a good grasp of how motion settings work and what they can do.

Let’s cover the two most used animation modes

2D – treat the images as 2D and perform various transformations like zoom and rotation to create an illusion of motion.

3D – treat the images as a view of a 3D scene. You can move the camera’s viewport in any 3D operation.

2D motion settings

2D Zoom

Use the zoom function to zoom in or out of the image. Use a zoom value larger than 1 to zoom in and less than 1 to zoom out.

The further away the value is from 1, the faster the zoom is.

By default, the zoom is focused at the center. You can control the focus by setting Transform Center X and Transform Center Y. We will cover them in a few scrolls down.

zoom 0:(0.99)

zoom 0:(0.1.01)

2D Angle

Use 2D Angle to rotate the images. A positive value rotates the image counterclockwise, and a negative value rotates the image clockwise.

A larger value rotates the image faster.

By default, the rotation is around the center of the image. You can control the center of rotation by setting Transform Center X and Transform Center Y. We will cover them in a few scrolls down.

2D angle: 2

2D angle: -2

2D Translation X

Use Translation X to move the image sideways. Use a positive value to move the image to the right and a negative value to move the image to the left.

2D translation X: 5

2D translation X: -5

2D Translation Y

Use Translation Y to move the camera up and down. Use a positive value to move the image down and a negative value to move the image up.

2D translation Y: 5

2D translation Y: -5

2D Transform Center

Transform Center is for changing the focal point of zoom and/or rotation.

The default value is 0.5 for both X and Y, which is the center of the image. (X, Y) = (0, 0) is the top left corner, and (1, 1) is the bottom right corner. See the following diagram for other common locations.

You can specify values less than 0 or larger than 1. They will be outside of the image.

Below are two examples of zooming in at the top left corner (0, 0) and the bottom right (1, 1).

Transform Center (0,0) with zoom

Transform Center (1,1) with zoom

2D Perspective flip

Perspective flip performs 3D-like transformations to the image to create some cool effects.

You will need to select Enable perspective flip to enable these options.

theta: 12phi: 12gamma: 12

3D motion settings

3D motion is an alternative to 2D motion. Think of it as you are holding a camera. You can move and rotate the camera any way you want.

3D Translation X

Translation X moves the camera sideways. A positive value moves the camera to the right. A negative value moves the camera to the left.

3D translation X: 2

3D Translation Y

Translation Y moves the camera up and down. Using a positive value moves the camera up. A negative value moves the camera down.

3D translation Y: 2

3D Translation Z

Translation Z in 3D is similar to zoom in 2D motions.

3D translation Z: 2

3D rotation X

Rotation X rotates the camera about the X-axis.

3D rotation X: 2

3D rotation Y

Rotation Y rotates the camera about the Y-axis.

3D rotation Y: 2

3D rotation Z

Rotation Z rotates the camera about the Z-axis.

3D rotation Z: 2

Motion schedule

The motion settings are put in with the form

frame1:(value1), frame2:(value2), frame3:(value3), ...

You can have as many entries as you want.

It’s important to note that when you have two entries or more entries, it means interpolation between the two frames.

For example, the following formula used in zoom means gradually increasing the zoom value from 1 to 1.02 over the first 100 frames and decreasing the zoom value back to 1 over the next 100 frames.

0:(1), 100:(1.02), 200:(1)

If you want a new zoom value to take effect starting the 100th frame, you can write something like:

0:(1), 99:(1), 100:(1.02), 150:(1.02), 151:(1), 200:(1)

This formula will apply the zoom effect only between frames 100 and 150.

Each setting has its own motion schedule.

Zoom: 0:(1)

Angle: 0:(0)

Transform Center X: 0:(0.5)

Transform Center Y: 0:(1)

Translate X: 0:(0)

Translate Y: 0:(5), 60:(0)

A step-by-step example

Step 1: Generate an initial image

The initial image is one of the few things you have total control in a deforum video. It is also arguably the most important one because it sets the tone and color for the rest of the animation.

Take your time to generate a good starting image in the txt2img tab.

In this example, I used the following prompt.

portrait of henry cavill as james bond, casino, key art, sprinting, palm trees, highly detailed, digital painting, artstation, concept art, cinematic lighting, sharp focus, illustration, by gaston bussiere alphonse mucha

And this negative prompt.

deformed, disfigured

Set the seed to random (-1).

I used the Protogen v2.2 model to bring out a photorealistic illustration style.

Note down the seed value (highlighted in the screenshot above) once you see an image you like.

Step 2: Generate the first segment of the video

Enter the prompt in the Prompts tab. I decided to reuse the 2nd prompt in the default prompts. The prompts are

{ "0": "portrait of henry cavill as james bond, casino, key art, sprinting, palm trees, highly detailed, digital painting, artstation, concept art, cinematic lighting, sharp focus, illustration, by gaston bussiere alphonse mucha --neg deformed, disfigured", "50": "anthropomorphic clean cat, surrounded by fractals, epic angle and pose, symmetrical, 3d, depth of field, ruan jia and fenghua zhong" }

The prompt is switched to describing a cat in the 50th frame.

Now go to the Run tab.

Select the Protogen model.

Set the seed to 2023548858. Fixing the seed lets you start with the same image every time so you can keep building on the same video.

Since I have my James Bond facing left in the initial image, it is nice to have the camera moving right. We will use the 3D animation model.

In the Keyframes tab,

Select the 3D Animation mode.

Set Max frames to 100. This is for the generating enough frames to see the first two prompts

In the Motion tab down below, set:

Translation X to 0:(2). This is for moving the camera to the right.

Translation Z to 0:(1.75). This is for zooming in at a bit slower rate.

Keep the rest 0:(0) for doing nothing.

Press Generate to start making the video.

This is the video so far.

The camera is moving in the way we expected. James Bond transitioned to a fractal cat nicely.

So far so good.

Step 3: Add the next prompt

Now brainstorm the next prompt in the txt2img tab.

I decided it would be nice to transition to a space scene. This is the final deforum prompt.

{ "0": "portrait of henry cavill as james bond, casino, key art, sprinting, palm trees, highly detailed, digital painting, artstation, concept art, cinematic lighting, sharp focus, illustration, by gaston bussiere alphonse mucha --neg deformed, disfigured", "50": "anthropomorphic clean cat, surrounded by fractals, epic angle and pose, symmetrical, 3d, depth of field, ruan jia and fenghua zhong", }

(I used the epi_noiseoffset LoRA model modifier in the third prompt. See the LoRA tutorial for details.)

Setting the following parameters

Max frames to 250.

Rotation 3D X to 0:(0), 70:(0), 71:(0.5). This adds a change of rotation at frame 71.

The rest of the settings are kept the same. Below are the final motion settings.

Press Generate.

We get the final video.

You will typically spend a lot of time messing with the motion and prompts to achieve the exact effect you want.

You can repeat this step and add as many prompts as you want.


Prompts with a large subject work better than scenes with many small objects.

The small details will frequently change. This is just how image-to-image works. So prompts with patterns (like fractal) or imaginative subjects tend to work better as the second and later prompts.

If you see artifacts during a prompt transition, shifting the frame of the prompt by a few frames may eliminate the artifact.

Make an animated gif by using the Ouput option Make GIF.

Use Delete Imgs option in Ouput options to delete the intermediate images automatically and only keep the video.

Add a sound track by using the output option Add soundtrack.

Useful Resources

How To Make ‘How To’ Videos

How to plan, create and market a ‘how-to-video’

‘How to’ videos are one of the most popular video types on the net, so should always be considered as part of your content marketing efforts. They are an accessible format that can be applied to marketing many types of businesses. Essentially what you are doing is explaining how to do something that your people in a business are skilled in and knowledgeable about as it relates to your products and services.

All ‘how to’ videos are different, but we have developed a formula that can be applied regardless of the subject. Work through these steps to get the best results with your ‘how to’ video.

1. Planning the video What do your customers need help with?

There is approximately no point in making a how to video about something that everyone knows how to do. In the planning phase you need to research and define the common problems your customers face. This will enable you to pitch a perfectly useful video to a perfectly interested audience.

Two birds, one stone: make connections

While you are researching common problems, make a note of all of the blogs, social media pages and websites you come across that relate to your ‘how to’ video. If you are particularly on the ball you will build some relationships at this stage. Tell them you are making this video and ask them if they are interested in seeing it and sharing it when it is ready.

Learn from other people’s mistakes

Look around at what other videos have been made on the same or a similar topic. Analyse what works and what doesn’t as well as what is missing. Use this information to inform how you produce your own video.

2. Production of the video Choosing an on-screen presenter

There are two main things to consider here. Firstly, they need to work well on camera and be approachable and easy to listen to. Secondly, they need to know what they are talking about and be confident and passionate about what they are explaining. If they are none of those things, your audience will disconnect.

Production quality

In the following video, we don’t have an on-screen face. It is a very short video, which gets to the point and skips over the parts that will be of no interest to the audience.

Pace and length

Pace is extremely important and you will determine the pace in the edit lab. Get it wrong and people will switch off. The pace will depend on the information you have decided to share in your video. Avoid stating the obvious. Cover the important bases and spend more time on the complicated elements. Skip over or increase the speed through the obvious parts – this will have a stylistic impact. We think that shorter videos are more effective, as long as you have covered all necessary bases.

I found numerous different videos on ‘how to tie a bow tie’. This was my favourite because it was shortest. Very DIY but it does the job. One video lasted over 9 minutes – needless to say I didn’t watch it all.

3. Marketing the video Testing on an audience

Before letting your video free into the public domain, test it on some small audiences for feedback. This will give you the audience perspective to work with. It will help you make decisions about which parts are adding nothing and which elements need more elaboration. You cannot underestimate the value of this part of the process – you might think your video is great but you are making it for other people to watch…

Distribution routes

Your obvious starting point is your existing network including your mailing list and your social media followers. Related blogs and websites are a perfect target audience and if you already have relationships with them this process should be a lot quicker and easier.

Video SEO

There are a number of things you can do to give your video the best possible chance of appearing in search engine results. These include a consideration of the page on which you embed your video, where you host it, keywords in titles and descriptions and also creating closed caption subtitles for the video.

For more information about video SEO see My Web Presenters guide to video SEO basics.

So there you have it. Tick all of those boxes and you should be on your way to enlightening the world with your ‘how to video’.

Using An Animated Explainer Video To Boost Conversion

8 tips on how to plan and execute your animated video to support conversion

A tailored marketing video can engage potential customers and start them on their journey through your sales funnel.

Since there’s a lot to harmonize on your website and across your marketing channels; often irrelevant, complex and tedious information will drive your visitors away.

A video can take the place of text and provide a far more appealing method for communicating with prospective customers.

1.Target your market

Appealing to the right consumers with your online content is crucial. An animated explainer video placed across your online platforms can be highly effective at achieving this.  A tailored animation can captivate your audience immediately and tell them about your product or service in an engaging way.

Whether your video is viewed on your landing page, on a streaming site like Vimeo, or on one of your social networks, including the right content and style will give the best chances of it retaining key consumers.

2. Stand out from the noise

Web browsers are inundated with information and they will only stop at those that grab them, so don’t waste your chance. Whether you’re targeting consumers or businesses, your approach can make you stand out.

Take a look at this explainer video from The PiXL Club, which is focuses on sharing new ideas with school leaders.

If targeted viewers are retained until they reach the call-to-action, then there is far more chance of a conversion

3. Use the right style

You can contrast this video with the sophisticated animated commercials by Rolls Royce. Sophisticated is probably not the first word that comes to mind when thinking of animation, but it is certainly a trait that comes to mind when picturing a typical customer of this refined car brand.

Animation lays open a grand scope for attracting and retaining your market, it’s not all about funny cartoon characters, so allow yourself to be innovative, and you will likely capture your customers’ imaginations.

4. Answer consumers’ questions

Having pictured your typical customer, you should relate to them in your animation. If the viewers can resonate with the hero in your video, they’re more likely to continue watching and learn about your product.

The divergence between what the hero needs and where he/she is now engages viewers, as they anticipate finding the answers to their dilemma. They will also become drawn to the story, to which cliffhangers can add appeal.

Animation, after all, is a great tool for storytelling. Ensure this inspiring story shows what your product and service offers, and conversions should be just around the corner.

5. Appeal to viewers’ emotions

Captivating visitors at the start of a video is key to keeping them watching, and triggering visceral emotions is an efficient method for doing this. Think back to those videos that go viral and you’ll notice that they tend to do just this.

With you typical customer in mind, you might be able to target them with an appropriate emotion.

Humour is very popular, but different people will laugh at quite diverse stimulants. This is also similar when attempting to trigger excitement. Joy and anticipation can also appeal to a wide audience, while generating feelings of horror may be suited more to some groups than others.

Whichever emotions you decide on, animation is a practical tool for delivering. You can let your imagination run wild so finding an innovative way of providing that motivation needn’t be too challenging.

6. Entertain and inform

Your explainer video doesn’t need to tell your viewer absolutely everything. The primary idea is to engage their interest and this will prompt a conversion, and they can find out more.

Present the most important information in your animated video, packaged with attractive graphics and a style that makes it simple and entertaining to follow.

7. Convey more with animation

If you need to share a lot of information, then animation can actually communicate this far more quickly and easily than text.

The fusion of images, sounds, voiceovers and music, accompanied by a quality script, can make even the most complex or tedious service appealing.

This approach also avoids overwhelming your visitors, which often occurs when they’re presented with all this information in text.

FedEx explains the company’s sustainable initiative in an enchanting way in the following video, making the concept intriguing to a wider visitor base than text might reach.

This explainer video also communicates a feeling of trust and corporate social responsibility; ethics such as this will also impact on whether conversions are reached.

The more information and values you’re able to share, the more comfortable your visitors will be about contacting you or making a purchase.

8. Enhance brand recall

Once your quality, targeted animated video is viewed by potential consumers, this will likely stay in their minds and promote brand recall in the future. Animations can become synonymous with your product and brand.

If the right message and values are expressed, this can be highly valuable to brand image and loyalty, leading to more and more conversions.

Find the best style with which to convey a focused message to your market via animated video, and this could give a considerable boost to conversions

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