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Let’s take a look at one of the easiest ways to clean up and optimize your WordPress database.
1. Although there are quite a few plugins available for this, we’re going to use the WP Clean Up plugin. From your blog dashboard, go to “Add New Plugin” and search for WP Clean Up.
2. After you’ve installed and activated the plugin, you’ll find it’s settings under your Settings menu.
4. Go through each one and delete the items that you want to get rid of. Alternately, you can just use the “Delete All” button.
6. Once completed, if there was any optimization that could be done then you’ll know from the total KB number – it will be smaller.
You’ve just cleaned and optimized your WordPress database. Wasn’t that easy?
Charnita Fance
Charnita has been a Freelance Writer & Professional Blogger since 2008. As an early adopter she loves trying out new apps and services. As a Windows, Mac, Linux and iOS user, she has a great love for bleeding edge technology. You can connect with her on Facebook, Twitter, Google+, and LinkedIn.
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How To Clean Your Ipad Screen
Is your screen dirty and you want to clean it? This article explains how you can thoroughly clean your iPad’s touchscreen. It is very important you follow certain guidelines for cleaning your iPad’s display. Regular cleaning is essential. And sometimes you may want to disinfect your iPad. It is also important that you should keep your iPad clean and sanitary without damaging your device and screen to ensure that you’re getting the best experience from your iPad. Here is how:
If your screen is unresponsive, see this article.
Before you do anything, make sure that:
Your iPad is unplugged. Make sure that all cables are unplugged.
Your iPad is turned off. Here is how you can turn off your iPad:
iPad with Face ID models: Press and hold the power (side or top) and the volume up (or down) buttons together until you see the power off slider. Then drag the slider to turn off your iPad.
Other iPad models: Press and hold the side or top button until you see the power slider and then drag the slider.
Do not use excessive force when cleaning. Do not apply much pressure. Be gentle.
There are no liquids nearby.
See this article if your iPad is running slow.
General cleaningTo clean, gently wipe your screen for fingerprints, dust, and lint.
Use a soft, lint-free cloth. The best option is a lint-free microfiber cloth. You may also use a camera lens cleaning cloth.
Do not use paper towels, washcloths or similar items as they may cause damage, for example, they may scratch your screen.
Do not use compressed or canned air.
Stubborn stains cleaningThis cleaning includes cleaning ink, oils, lotions, makeup, food stains or similar. Clean your iPad’s screen immediately if your screen comes into contact with these types of stains.
Again use a soft lint-free cloth. This time lightly dampen a section of the cloth with distilled or tap water. And gently wipe the dirty area. Then dry the area with another soft, lint-free cloth.
if the material is still present, you may use a soft, lint-free cloth with warm soapy water. Wipe it over the iPad.
Make sure that you do not get moisture in any openings like the Lightning port, the speaker or mic.
Absolutely never submerge your iPad in a cleaning liquid or solution.
How to disinfect the displayIt is important to note that your iPad’s screen is an often overlooked source of microbes. Is your iPad screen covered in germs? Probably yes. This means that you should clean and disinfect your iPad but not compulsively.
You may want to disinfect your iPad’s display especially if multiple people are using it. According to Apple, you can use a 70 percent isopropyl alcohol wipe or Clorox Disinfecting Wipes to clean your screen.
Gently wipe your screen.
As stated above, do not use bleach.
If you are using a disinfectant (containing 70% isopropyl alcohol), do not apply these liquids directly to your iPad. Instead, moisten a soft cloth or a microfiber cloth until it’s damp. Then wipe your iPad.
Don’t use Dettol wipes.
Never use bleach, harsh chemicals or cleaning solvents, ammonia, or abrasives on your iPad. Never spray cleaners directly onto the screen.
Another important point is that you should use a microfiber cloth as it has the ability to collect bacteria and it can remove microorganisms.
Furthermore, you may want to change your iPad usage habits. For example:
Wash your hand before using your iPad.
Stop taking it into the bathroom yes we know you are doing this.
Do not share your iPad with others.
Here is what you can do if you get your iPhone wet.
See also: iPhone Screen Not Rotating? Fix
How To Clean The Inside Of Your Computer
Computers attract dust bunnies like magnets to metal, but this doesn’t mean they’re a compatible match. An overload of dust in your computer’s crevices means a drop in performance and potential overheating. Luckily, this can be fixed with a deep clean of your computer hardware. (Don’t worry, this isn’t as scary as it sounds.)
Here’s a step-by-step guide on how to safely clean the inside of your computer.
You will need:
Screwdrivers
Q-tips
Can of compressed air
Dismantle and GroundingStart by powering off your computer and unplugging any attached cords.
Before removing the case to delve into those sensitive computer components, you’ll want to ground yourself by touching a metal surface. Grounding means to negate electrostatic discharge that you may accidentally transfer to computer parts, potentially rendering them useless. Although this is quite rare, it’s better to be safe in this regard.
Remove the outer case using a screwdriver and have your can of compressed air ready to do some serious dust sweeping.
Utilizing Compressed AirMost cans of compressed air come with a straw to attach to the nozzle, which is helpful for precise cleaning. If yours did not come with one, don’t worry, it’s completely optional.
When using compressed air, be sure to hold it at least six inches from any computer parts in an upright position. (holding the can in any other way or playing with it is asking for permanent skin, eye, or computer damage.)
Using short and quick bursts, blast any areas of caked dust: fans, power supply, motherboard, and around the perimeter of the tower/laptop.
For a deeper clean, unscrew and remove the CPU, graphics card, hard drive, and fans. Blow away any dust from these parts and if needed, use the Q-tips to clean away stubborn dirt.
Cleaning Hard to Reach PlacesQ-Tips are best used for difficult crevices as long as you’re not aggressively rubbing the cotton against the computer parts. You wouldn’t want any loose cotton bits floating around on the circuit board(s).
Alcohol-dipped Q-tips are also great for cleaning fan blades and hard-to-reach spots on your motherboard.
If you’re feeling overly ambitious, you can even give your motherboard an alcohol bath. Be sure to use at least a 90% alcohol solution and remove any excess parts before doing this. Soak the board for a few minutes (or longer depending on how badly soiled your board is). Remove the board and ensure it’s completely dry (this should be fairly quick due to the potent alcohol content) before re-installing it in your computer.
Following these steps, your PC/laptop should run more smoothly thanks to its new and improved dust-free environment.
Computers are hard-working machines that need a little love sometimes. Ensure your PC/laptop runs at its best by cleaning it at least once a year (twice a year if you have pets and three times if your cat likes to sleep atop the tower, like mine).
Image Credit: Circuitry
Talin Vartanian
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How To Optimize Your Site To Collect The Most Email Addresses
Amazing, isn’t it? In spite of being pronounced dead more than once, email continues to drive the biggest growth for online stores and businesses alike.
Heck, it actually seems to be performing better and better every year.
The latest data published here on Smart Insights at the start of January proves that currently, email delivers approx. 30 times higher ROI than other channels. Plus, a staggering 95% of people rate it “important” or even “very important” to their organization.
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The catch? To generate similar results, you need to build a strong and vibrant list first.
And the problem isn’t how to capture those more emails.
It’s how to do it with so many visitors landing and exiting the site through different pages. And what goes with it, exhibiting a variety of intents for their visit.
In this post, I’ll show you how to overcome this. You’ll learn how to collect email addresses on different sections of your site:
The homepage,
About page,
Blog
Sitewide calls to action.
Intrigued? Let’s begin.
1. The Homepage
A blog aims to attract and convert potential customers who are early in the customer’s journey. Product pages focus on communicating the value of what you sell.
The homepage, however, has to do it all and more.
For one, it introduces visitors to your brand, positions you as an authority too, and finally, entices them to engage with you.
How to convert visitors on the home page?
Use a dedicated call to action, embedded on the page itself.
For example:
A dedicated call-to-action that takes the user to a dedicated sign-up page.
An entire form embedded within the homepage
Why embedded Call-to-actions works so well on the homepage?
For one, because it doesn’t interrupt the first-time visitor’s experience. The call to action doesn’t jump out at them or cut into their flow through the page.
Instead, it lets them go through the page naturally, at their page, and discover your offer as an integral section of the experience.
2. The About Page
It’s hard to imagine that the inconspicuous about page could actually be of any significance, isn’t it?
And yet, once landed on a company’s website, as many as 52% of visitors want to see its about page.
Now, I admit, just over half of visitors might not seem that impressive. However, I think we can safely assume that most of those people aren’t your current customers or casual browsers. In fact, they mostly comprise of people considering doing business with your company.
That’s exactly the reason why they turned to that page – to learn more about you and your brand.
And what goes with it, they present a great opportunity to convert to your email list.
Lead generation on the about page requires subtlety. Remember, your main goal for this page is to develop a personal connection with visitors, confirm your authority and convince them that you can help.
And needless to say, any aggressive lead generation strategy might overshadow those objectives.
Therefore, your best option is to use either a sidebar banner or a small popup showing in a less strategic location on the screen, – at the bottom or on a side.
Let’s go through them in more detail.
1. Sidebar bannerAs the name suggests, this call to action resides in the sidebar column of the page, and typically contains a visual or contrasting color to attract a person’s attention.
Here’s one example of an About Page displaying sidebar banner. In this case, using a free course to entice more signups.
Luckily, the other call to action helps overcome this challenge perfectly.
2. Email PopupI admit that popups have caused a bit of a stir among marketers. Some openly discount them while others praise their effectiveness.
Nonetheless, the fact remains that email popups are the highest converting call to action, ever.
For example, our customers typically collect 270% more emails with popups, and their average conversion rate exceeds 5%.
Exit popups, another email popup type, we’ll discuss later often convert at 7% or more.
In contrast, sidebar banners generate roughly 0.5% 1.5% conversion rate. Sliders and bars attract about 1% of signups.
Impressive, right?
Here are some examples of popups on the About page:
Why popups work so well?
For one, because they give you full control over when and for whom they display.
Most popup platforms allow you to specify timing and choose specific visitor-types to display the most relevant offer to them.
For example, you could show a more generic offer to first-time visitors, since you don’t know anything about their preferences yet.
At the same time, people who have seen your website before could see highly-relevant offer – a discount code or a specific lead magnet, greatly increasing their chances for conversion.
3. Blog
The blog is the foundation of the entire inbound methodology.
Every post you publish aims to attract relevant visitors that you could, in turn, convert into subscribers, and later, customers.
Couple that with the fact that between all your articles, blog receives the greatest number of visits, and you know why you should focus list building efforts on it.
To capture email signups from the blog, use the following calls to action:
1. Under the Post BannersHave you noticed that most blog posts end with an offer, prompting you to sign up with your email to retrieve it?
Offers like these, for example:
Why under-the-post calls to action work?
Because they place your offer as a natural extension of the value your content has already provided.
A person who has just finished reading an insightful and helpful content from you might be naturally inclined to want more information. A banner, strategically placed at the end of the information provides them with an opportunity to get it.
2. Exit PopupsWe’ve talked about email popups already. And this call to action is their variation that uses an exit-intent technology to identify when a person aims to leave the site and trigger a popup at that moment.
Here’s how this process works in practice:
The purpose of this popup type is to deter or prevent a person from leaving the site without engaging with your brand.
Exit popups typically feature relevant copy, targeting the person’s intent to leave. For example:
Source: PixelMe
Why do exit popups work?
The main reason is relevancy. By targeting a specific behavior, you can present exiting visitors with an enticing offer that engages them with your brand.
3. Inline content upgradeFinally, you can also place calls to action inside your blog posts. In this case, these call-to-actions offer a specific lead magnet called a content upgrade.
Here’s how they look:
Why inline links to content upgrades work?
Inline links’ main power lies in the information they offer. The idea behind content upgrades is that they provide additional and exclusive material for the content a person is already reading.
Assuming it provides them with value, there’s huge chance that they’ll also want the additional information.
4. SitewideWe’ve discussed converting visitors on every major section of a website. But what about converting all visitors, regardless of the page they’re on? Luckily there are calls to action that help with collecting emails site wide. And the most effective of them include popups, slide-ins, and bars.
1. Email PopupsWe’ve talked about email popups already. And just like they help to convert visitors on the About page, you could also use them sitewide.
However, I always recommend that you use more than one popup to target different visitors with offers that are relevant to them.
2. BarsBars are permanent calls to action that reside either at the top or bottom of the screen, separately from the website. This means that they remain visible regardless of a page a person’s viewing.
For example, when viewing this site, you see this bar:
3. Slide-insFinally, slide-ins are similar to popups. The major difference between them is how they appear. And as the name suggests, they simply slide out from the side of the screen, presenting the marketing message in full. For example:
Why these calls to action work so well on the site?To understand their effectiveness, we need to look at their common characteristic – each of those call-to-actions resides outside of the site and show up depending on a person’s behavior or interaction with the content.
As a result, they can deliver the most targeted message when visitors are the most susceptible to it.
Wrapping Up
Email continues to drive the biggest growth for online stores and businesses alike. However, to fully avail of its potential, you first need to ensure you’ve optimized every section of the site to collect the most email addresses.
Hopefully, after reading this guide, you have a good idea what calls to action to use and where.
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This guide is for senior marketing managers and email marketing managers who are using, selecting or reviewing email marketing service providers and marketing automation platforms.
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Optimize Your Data Applications With Tiered Storage And Fast Ssds
Tiered storage is all about matching cost of storage to application priority — the most important applications get the fastest storage. While the first storage systems included three tiers of hard drive storage, and the next versions included a tier of SSD storage as a Tier 0 above the three hard drive tiers, today, there are multiple options for fast SSDs in multiple tiers.
Flash memory has become fast enough that one drive can overwhelm the SATA bus, or even the SAS bus. Newer versions of flash have been developed to use the faster busses — PCIe, NVMe and even the memory bus, which has enough bandwidth to support multiple fast SSDs on the same connection.
With tiered storage, each tier offers a jump in performance and cost over the one below it. The memory bus has the fastest transfer rates and very low latencies, but is expensive, while the PCIe bus and NVMe are very similar — a single NVMe connection is equivalent to a 4x PCIe slot, with lower costs than memory bus SSDs, while SATA SSDs are relatively inexpensive, but limited in bandwidth and latency by the SATA connection.
For lower-level memory tiers, the first versions of Optane are available in PCIe bus versions, and will later include memory bus versions. Currently available Optane drives are rated at about 1200 MB/s, or about half the speed of the NVMe Samsung 960 Pro, which is rated at about 2500 MB/s.
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The PCIe SSDs consist of one or more NVMe drives mounted on a PCIe board. They can be used in systems that do not have separate NVMe interfaces built in. The upside is that they can be used on any motherboard, but the downside is that they are substantially bigger than M.2 or U.2 NVMe SSDs, meaning you may not be able to fit as many into a data center configuration.
For the purposes of tiered SSD storage, a system might have memory bus SSDs, NVMe SSDs and SATA SSDs as the three tiers; or an NVMe, SAS and SATA SSD configuration; or even NVMe and two different tiers of SATA-based SSDs with different performance.
Learning to Optimize Hardware and Software
With the right software and relative sizes of different tiers, a two-tier or three-tier SSD tiered storage system can provide the blazing speed of the top tier and the less-expensive capacity of the bottom tier by keeping the most often-used data in the top tier, and migrating the less-used data to the lower tiers.
Typically, 10 to 20 percent of data is hot, which means that the top tier only needs to be 10 percent of the size of the next tier. As long as all the hot data fits in the top tier, the overall performance of the system is the same as the top tier, while the remaining 80 percent of the data is stored on a slower but cheaper bottom tier.
When it comes to storage applications, it can take some time to figure out the right balance and ratio, but applying the right type of tiered architecture can ensure that your storage is optimized for scalability and changing data processing rates.
Find the best storage solutions for your business by checking out our award-winning selection of SSDs for the enterprise.
New Instagram Feature Helps Users Clean Up Their Following List
Instagram is rolling out a new feature that will allow users to group their following list into different categories.
The new “Following Categories” feature groups the accounts you follow into lists such as:
Accounts you see most often
Accounts you least interact with
Accounts sorted by earliest to latest followed
Instagram uses data from the past 90 days to create these categories. In calculating interactions, Instagram measures user actions such as liking posts and reacting to stories.
— Instagram (@instagram) February 6, 2023
By introducing Following Categories, Instagram aims to help users ensure the content shown in their feed remains relevant.
In a statement to TechCrunch, an Instagram spokesperson says:
“Instagram is really about bringing you closer to the people and things you care about – but we know that over time, your interests and relationships can evolve and change. We want to make it easier to manage the accounts you follow on Instagram so that they best represent your current connections and interests.”
In other words, Instagram users can filter out the noise from their feed by reviewing these new Following Categories.
For example, users may find some of the ‘most shown’ accounts in their feed are also accounts they don’t interact with very often.
Knowing this, users may decide to unfollow some of the ‘most shown’ accounts so they’ll end up seeing more relevant content in their feed.
Impact for MarketersIt’s too early to tell, but this feature has the potential to lead to many lost followers. Users may end up purging their following list if, after reviewing their Following Categories, they discover the accounts shown most often aren’t particularly engaging anymore.
Looking at this a more positive way – if users trim down their Following list it could lead to more engagement as well. Users will see more content from the accounts they really care about, and have more opportunities to engage with them.
Either way, as a marketer, the launch of this feature is important to take note of if you measure changes in total followers and engagement from month to month.
To access these new Following Categories for your own account, just open the Instagram app and navigate to your profile. Tap on “Following” and you’ll see the option to group the accounts into different categories.
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