You are reading the article How To Can Get More Referral Traffic From Your Offsite Links updated in December 2023 on the website Katfastfood.com. We hope that the information we have shared is helpful to you. If you find the content interesting and meaningful, please share it with your friends and continue to follow and support us for the latest updates. Suggested January 2024 How To Can Get More Referral Traffic From Your Offsite Links
You are likely to be familiar with link building, which is a key strategy in search engine optimization (SEO). You can build a wide network of links that point back to your website with the right SEO services.
Links pointing back at your website help you build authority and trustworthiness, which in turn will increase your chances of being ranked highly for relevant terms to your brand. A lot of strong links will increase your visibility on search engine result pages (SERPs).
External links don’t only improve your authority, they also help increase your referral traffic. Links still serve their primary purpose, which is to assist web users in reaching their destination. Your network of links can bring thousands of visitors to your site if they are correctly placed.
Refer more Traffic to Your offsite Links PublishersStart by choosing the right publishers for your core content. There are millions of publishers online. From mega-institutions that receive millions of views to niche publishers that barely get traffic, all the way down to small niche publishers that barely get any traffic.
Better publishers can make the difference between articles that get no referral traffic or ones that crash your site due to their popularity.
Here are some tips to help you in this area:
Get to know the most respected publishers in your area. Working with the top publishers is a great strategy. This will optimize your strategy to place content on publishers that receive a lot of traffic. This is not an easy task as some of the most popular publishers in the world are more selective about what they accept and are more competitive.
Climb the ladder. This is the best way to tackle this issue. Start at the bottom, and work your way up to the top. As you publish more of your work on different outlets, your reputation will improve. You’ll build a solid reputation as an author and it will be easy to produce content for major publishers.
Accept nofollow links. Sometimes search engine professionals can be held back by prioritizing regular links over nofollow. Nofollow links, which Google ignores, are links that Google indexes and can’t contribute to your domain authority. If a publisher accepts nofollow hyperlinks, it is possible to be tempted not to use them in your quest for more authority. Nofollow links can be just as valuable if you prioritize referral traffic.
Diversify your publisher portfolio. Diversifying your publisher portfolio is a good idea. You should work with many publishers from different industries. This is a great way to hedge your risks and ensure you have a reliable network of publishers to turn to.
Measure and recognize your best sources. Diversifying your publisher portfolio is a good idea. You should work with many publishers from different industries. This is a great way to hedge your risks and ensure you have a reliable network of publishers to turn to.
Core ContentThese are just a few ways to optimize your content for referral traffic.
Choose evergreen topics (for the most part). Your strategy should be centered on “evergreen” topics, topics that will continue to be relevant for years. Your links will continue to generate traffic for many months, or even years in the future if you use evergreen content. These pieces of content are more valuable than their shorter-lived counterparts. There are exceptions to this rule, however, such as the value of covering newsworthy events.
Create compelling headlines. People tend to pay attention to headlines in new articles from their paper publishers. A compelling headline is essential for generating traffic. Without it, your readership will not be attracted. Make sure you spend time optimizing headlines to increase engagement.
Appeal to a specific niche. You can get better results by appealing to a niche. Bright content that is specifically targeted for your target audience will be easier to find out about them. Before you write a piece, get to know your publisher.
Placement and Enticement
Also, think about where you place the link and how to attract potential visitors to your site.
Link to further reading. A link to additional reading could be included. It is possible to suggest that you have more information about the subject and include a link to an onsite resource. The link will encourage interested parties to read more.
Place your link above the fold. Always include a link “above the fold,” which means as high up as possible within the article. This will increase the chances that each reader will encounter the link. Some people may abandon the article without reading the entire thing.
Minimize competition (to an extent). To avoid appearing too promotional, it’s a good idea not to include your own links in an article’s body. You should avoid linking to competitors.
Include links in your bio as well. You can also build links outside of the article’s body. Publishers are just one option. Publishers will often encourage you to create your bio page. This page can contain additional links to your site.
SupportBecause your article is published in a public place, it will generate some traffic on its own. Support your links in other ways if you want them to be the best.
Volume and Scaling
Once you have these fundamentals, you can scale your efforts. In other words, you will be writing more content and working with more publishers. Don’t worry if you are overwhelmed by new work. You can always hire additional writers and freelancers to assist you. Your link-building efforts at scale will produce far more value than what you initially spent on content creation.
If you are able to master the art and science of linking, referral traffic can be a powerful way to support your website. This strategy can be used as a complement to your other traffic generation strategies. It only requires a little extra planning and attention.
You're reading How To Can Get More Referral Traffic From Your Offsite Links
How To Get More Insight From Your Analytics Software
But using these analytics programs – to their fullest extent – is still an emerging discipline. As important as their insights are, actually gleaning those insights requires surmounting several challenges. These include everything from lack of training to inability to formulate an effective query.
To provide insight on better strategies for using analytics, I spoke with Sarah Gates, Global Product Marketing Manager, SAS
Download the podcast:
See transcribed highlights below.
Gates: “I think what you’re seeing right now, is that organizations have been spending a lot of money, a lot of time, getting their hands around their data, building lots of models, leveraging their data scientists, being very, very creative. But where they’re really stuck is: how do we get those models into production, where they’re going to deliver business value?
“So the way I look at analytics is, it’s a continuum. Really, the industry has continued to evolve from the most descriptive basic, ‘What is’ type of analysis to…the other end of the extreme, where you’re talking about artificial intelligence, deep learning computer vision, those leading edge algorithms. It’s all part of that continuum where you’re getting more sophisticated, you need more complex data, or you’re answering tougher questions.
“Most people are focusing on machine learning when they talk about artificial intelligence. That is by far the most predominant use of artificial intelligence today. But there are many other types of techniques, such as computer vision, which is incredibly useful in say, a manufacturing space, text analytics, which can allow you to look at unstructured text data, and get insights out of that, and have models built on that.
Gates: “As you try to scale that beyond one or two models, you really have to have processes in place that help you standardize and automate the process of going from model creation to model deployment. And that gets complicated, especially when you have multiple languages in play. So let’s say you have users building models in Python, and building them in R, and using commercial software, like SAS. Those models then have to be translated into the language that they’re going to be deployed in. And if you’ve got lots of different languages that can make it more complicated unless you have tools that help you do that.
“The other problem that they have is: turnover in data scientists remains very, very high, the tenure is still not much over a year. So again, if you don’t have those systems and processes in place, you’re gonna have this great model, that Joe built, and Joe left, and we don’t know what to do with it and what it means.
“One of the biggest things that we see, is you bring all those factors together, and it’s a common challenge that even the application development community faced about 10 years ago. They had this problem of getting their applications into production in an iterative agile way and they developed this process called DevOps. It’s the practice around: how do you efficiently do that, breaking down silos, handing what the developers create over to the operations teams in a way that they can quickly leverage it. And then put it into production and test it.
“We see that what organizations are starting to think about now is that there needs to be something similar for analytics, there needs to evolve a practice…called ModelOps, sometimes you see it as MLOps, AIOps, DeepOps, the term is still varying across the industry but we use the term ModelOps. And it’s really about how do we change that culture, the practices, our procedures and have the enabling technology in place that allows that to happen effectively, and in a repeatable process at scale.
“So the lack of that is probably one of the biggest challenges facing organizations today. And it’s interesting, a lot of the statistics that are out there, you hear about anywhere, 50% approximately, depending on the study of models never make it into production. They just get built, and they never go anywhere.
“And then in a study we did last year, we found that it took over 90% of models that were put into production took over three months — and over 40% took more than seven months. You think about that latency, especially with more techniques leveraging fast moving data that may change frequently, you could end up in a situation where we’ve deployed the model – ‘Oh it’s no longer performing and we’ve gotta start all over again.’”
Gates: “I’ve got three top guidelines I think would be really helpful.
“So first, as we’ve been talking about getting models into production, focus on: how do you put in place that culture, the processes, the enabling technology that allows you to shorten that cycle of going from data to decision.
“Look at that funnel of models that are being built, how do you eliminate that pinch point at the bottom? And there’s a lot of reasons why that pinch point exists. And so you need to be thinking about, are they too complicated? Can we not make the data transformation? There are too many pieces having to be re-coded – how do we get rid of those problems?
“Second, ensure that the models that are being developed by your data scientists are focused on your high priority needs. So those decisions that will have the largest ROI on your organization and places that you’re ready to incorporate analytics into your business process.
“Because if you aren’t using the analytics in the decision process, you’re not getting any value. So ensure that the work that is being done is not just on my favorite project or something that isn’t ready for analytics, focus it on high-priority projects. And then related to that is, look at how you’re going to embed the analytics into a decision-making process, is it either going to augment or automate a decision process?
“And what that does is it allows you to maximize the return by driving the best possible decision every time. And think about it, I just mentioned augmenting and automating; augmenting – just to give a definition – would be where you’re taking insights from that model and they’re being served up to a person who will make the decision ultimately taking that into consideration, and a great example would be a call center. So I call in, and I’m complaining about my cable service, like I do on a regular basis.
“And they know, based on the analytic score they’re getting back that ‘Sarah is probably not gonna defect, she just likes to complain.’ So they’ll do something to make me happy, but they’re not gonna give me this great offer to retain me because they know I’m not going anywhere. But a human made the decision.
“An automated decision would be, say, loan approval processes where you can fully automate it based on the data that you have about that person, and you can then serve up a Yes or No approve, or deny. Or here’s the interest rate or the terms based on your analytics, completely independently, and that allows you to shorten your cycle time down.
Gates: “Again, three key things that I’d like to point out to be thinking about.
“Data is going to continue to evolve, that’s the first one. You’re seeing more and more streaming data, that’s high volume, high speed coming off of sensors, that’s gonna continue to evolve, whether it’s video, or photos, or sound, or whatever it will be. How are you going to capture that? How are you going to store that? How are you going to prepare it for analytics? Do you want it in the cloud? Do you want it on-premise? What are the implications of those decisions?
“So, I think that that’s a key one, because data is the fuel for all analytics. So continuing to be aware of that and preparing your organization for how you wanna do that. Data privacy comes into play as well on that, because you need to ensure that you’re keeping data appropriately secured.
I think another key is that we’re just at a tip of the iceberg with artificial intelligence. It’s a hugely hyped term. Everybody wants to be doing AI, just like five years ago, everybody used, ‘I’m doing Big Data.’
“So the way to prepare for that is just like with any analytics and some of the other things we talked about earlier, prepare about: where should we apply it? What governance do we need to have in place around our data, around our analytics, around our decisions to ensure that the results are trusted, that we are not including bias into the results that we’re getting about it.
“How do we understand what these models mean? AI models are very complex, just the concept neural network. They’re so much harder than a basic regression model to understand what is really happening. So how do we ensure that we can explain what we’re doing, whether it’s to regulators, to citizens, to customers, to us employees so that we can trust the results. And ensure that we’re not gonna have a problem down the road.
“I think the third thing that organizations need to be thinking about is, most of them are going through a digital transformation of some sort. And analytically, the concept of analytically driven decision-making is a key enabler of that. That’s the only way you’re going to differentiate yourself to be able to move at that speed of human as opposed to speed of organization, which is where so many organizations are today.
“So think about: how are we going to build out the ability to rapidly deploy analytics into our decision-making processes, measure their efficacy, improve upon them, continue to add new analytic capabilities. It takes some infrastructure, it takes some thinking, but it’s definitely where they’re going to have to go as they want to be successful in their digital transformation.
“So those are the three things, data, think about your AI strategy and your decisions. How are you evolving your decision-making as part of your digital transformation? That’s where I think they should look.”
How To Get Your Gmail In Telegram And More With Telegram Bot
The popularity of smartphones really helps instant messages gain its user base, inching toward email as the king of the personal communication arena. While time-tested email is ideal for long-form text and big-sized files, instant message, with its mobility, shines the brightest for short and quick banters between buddies. That’s why email clients and instant messengers have their differences because they are created from a different perspective.
Slowly but surely the usage gap between the two is narrowing. Having two separate applications to serve more or less similar functions seems more and more obsolete. If you are a Gmail and Telegram user and agree with the statement, you can try Telegram’s Gmail Bot to receive your email within the Telegram client.
The Rise of the BotsOne thing that separates Telegram from most other instant messengers out there is the existence of Bots. Once a favorite feature among hard-core IRC users a few decades back, bot technology made a comeback recently and powered several popular mobile applications, including Telegram.
But what are bots, specifically Telegram Bots? According to its official bot page, bots are “third-party applications that run inside Telegram.” Users can interact with bots by sending them messages, commands, and inline requests. The bots can be controlled using HTTPS requests to Telegram’s bot API.
Accompanied by an army of existing bots, Telegram users can do things that many other instant messengers can’t even imagine, such as:
Get customized notifications and news
Integrate with other services
Create custom tools
Build single and multiplayer games
Build social services
You can even create your bot with the help of the BotFather (It seems that pun is intended.), similar to the method we use to connect a WordPress blog with Telegram.
Receive Gmail’s Incoming Mails in TelegramTo connect your Gmail Inbox to your Telegram account, you need the help of Gmail bot. Here are the steps to do it.
Note: the screenshots are taken from the desktop version of Telegram. You will have a more or less similar interface with the mobile version.
1. Open the Gmail bot in the Telegram app. To get started you can visit this Gmail bot link and allow it to open the Telegram client. Alternatively, you can also send a direct message to “@gmailbot.”
3. To enable the bot to do its job, you need to authorize it to set up Gmail integration.
The bot will try to open the Gmail integration link. Tap “Open” to proceed.
4. Choose one of your Gmail accounts that you want to use with Telegram.
After everything is set up correctly you will have a channel dedicated to your Gmail and will start receiving emails in your Telegram client.
Managing Emails in TelegramNow that your emails go wherever your Telegram goes, how do you manage them? Even though the interface is different from your usual email client, it’s pretty straightforward.
Under the “Actions” button you can find common email commands such as reply, forward, archives, delete, etc.
You can access more commands by simply typing the slash ( / ). There are four available commands:
/start – to authorize another Gmail account
/new – to compose new email
/settings – to adjust notification settings
/stop – to turn off email notifications
Gmail bot gives Telegram users the convenience of managing email without ever leaving the Telegram environment, but it also comes with some drawbacks.
The most obvious one is the need to be selective in filtering which emails should go into your Telegram and which ones should be skipped. If you just let any mail go in, your Telegram will be cluttered with emails in no time.
And while the bot is perfect for quick replies, the interface is not really user-friendly for composing long emails.
In short, the Gmail bot for Telegram is great if you use it to receive your most important emails and give quick replies.
What do you think about integrating your Gmail with Telegram?
Jeffry Thurana
Jeffry Thurana is a creative writer living in Indonesia. He helps other writers and freelancers to earn more from their crafts. He’s on a quest of learning the art of storytelling, believing that how you tell a story is as important as the story itself. He is also an architect and a designer, and loves traveling and playing classical guitar.
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How To Get Your First Client
Starting a business is thrilling. And terrifying. If you’ve spent the majority of your adult years working for someone else, you may have experienced certain frustrations that come with that territory—being on someone else’s clock, dealing with a horribly inept boss, putting in a lot of time and effort for too little money, and wondering every day whether you’re wasting your life staring at boring cube walls.
Been there? I have.
The stress that results from a less-than-ideal job situation pushes a lot of people to fantasize about going out on their own, and some eventually do. Being an entrepreneur can mean working when you want to work, not having an awful boss making your life miserable, and although you may not be raking in the millions at first, you at least feel like you’re doing something worthwhile with your life.
You breathe a big sigh of relief. And then you realize you’ve just traded one set of frustrations for another.
Working for someone else meant you didn’t have to pay quite as much in taxes. It may have meant a group discount on health insurance (although that’s a whole different ballgame now). And it also probably meant you didn’t have to find clients.
To say getting clients is crucial to your business is a gross understatement. Nothing else matters if there are no clients to provide the revenue you need to keep things going. No business is a business without customers.
Landing clients is a never ending and a necessary process, but it’s getting that first client that’s the biggest hurdle. So how do you do it? How do you convince someone to take a risk and hire you?
Start With Family and FriendsWhat else are family and friends for if not to help you get your business off the ground? But you also need to be smart about how you approach them. It’s not fair or realistic to expect every member of your inner circle to buy your product or service whether they need it or not simply because you’re asking them to.
Start by contacting family and friends who could be viable customers. Who might actually need the service you’re providing, or the product you’re making? Those people should be at the top of your contact list.
And while the rest of your close contacts may not be potential clients, they may be able to help you spread the word about your business, and share your launch with their contacts. Then those contacts can tell their contacts, and then…you get the idea.
This can be your first tactic, and it’s one you can use from time to time for the duration of your business. Just be careful not to abuse it. They’re your friends and family, sure, but there’s still a limit to how many times you can ask them if they need the widget you’re selling. When they stop taking your calls, you’ll really know you’ve hit that limit, but try to explore other options before it gets to that point.
Reach Out to Former ClassmatesHave you kept in touch with friends from high school or college? Do you belong to an alumni association? While it may not be fruitful to give your elevator speech to anyone you haven’t seen since graduation, look through your contacts to see what your former classmates are up to. Might any of them fit the client bill? Send them an email or give them a call, and offer to take them to lunch (or just coffee—you’re on a startup budget, after all), and ask them for a little time to hear your pitch.
If they’re not willing or able to buy, perhaps they’re in a position to send work your way. Whether you broach the subject with them will depend on how close of a relationship you’ve maintained with them, and how comfortable you are asking for that referral.
Also, check with your alumni association. Do they maintain a database of members that includes any kind of biographical information? Is yours up to date? Some associations may even keep a database specifically for sharing business information. If your alumni association doesn’t do this, maybe now is the time to suggest it.
Ask Colleagues For ReferralsHopefully you didn’t burn bridges when you left the corporate setting (Link is NSFW, but one of the best quitting scenes ever) for the entrepreneurial life.
Even if you’re no longer on speaking terms with your boss (and your life is much better for it), you may be keeping in touch with colleagues you met during your corporate stint.
It’s wonderful when a colleague hears you’ve launched a business, and they take it upon themselves to share your news, and maybe even send you a potential client or two. Those are the best kinds of referrals. But you may also have to take matters into your own hands and come right out and ask for that referral.
It’s best to request a referral from someone you’ve actually worked with as they’ll be able to attest to your skills and professionalism. But we also sometimes just get to know someone through work, without actually collaborating on anything. Again, it will come down to your level of comfort.
When phrasing the request, do so politely, professionally, and by making it perfectly clear that you’re asking—not demanding or expecting. Never put someone in a position where they either feel obligated somehow, or where they feel uncomfortable granting the request, but even more uncomfortable denying that request.
And if they do say no, don’t hold it against them. You may not understand the reason behind it, but bear in mind that it may have nothing at all to do with you. Some people just aren’t comfortable giving referrals, and some may not have that kind of professional capital to spend. But never discount simply asking for something you need. Sometimes you don’t know unless you ask, and the worst someone can do in that case is say no.
Besides, it may be a “no” now when you’re unproven, but a “yes” later once you’ve got some clients and completed projects under your belt. Keep as many of those bridges intact as possible.
A final word about referrals—be generous with them yourself. If you can honestly and confidently recommend someone else’s work, do it. Help others, and you also help yourself. One of my favorite quotes is:
“You can easily judge the character of a man by how he treats those who can do nothing for him.” — Johann Wolfgang von Goethe
And a final, final word on referrals—when you get them, say thank you. To every person who gives you one. Every time. A lack of gratitude, or failing to acknowledge those who helped you get to where you are is the quickest path to finding yourself standing alone. Fail to say “thank you” to someone who sent you work, and it may be the last time they ever do so. Besides, it’s just good manners.
Attend a ConferenceThis may seem out of reach when you’re first starting a business. There’s the travel, hotel, meals, and then the cost of the conference itself, which can vary from hundreds to even thousands of dollars, depending on the event. But hit it right, and you may make back every penny you spend to attend a conference.
The first conference I attended as a business owner was PubCon Vegas 2013. But, just starting out, I couldn’t afford the cost of full attendance, so I bought a networking pass instead. That got me into the expo hall, the social events, and the keynote speeches. During the day, while sessions were going on, I worked in my hotel room.
Speaking of which, I should also mention, I lucked out and got a 50 percent off deal on a hotel room by happening to see a special deal on Twitter. Keep an eye out for things like that!
Even though I wasn’t able to attend any sessions, I saw a lot of people I knew. Even better, I was able to meet several new people. One person I met at the kickoff party is now a client. The projects we’ve done for that one client have now more than made up for what I spent to attend PubCon Vegas.
You might think it’s more affordable to start with a smaller conference, or one that’s local to you to reduce travel expenses. I can see benefits to that as well. My thinking was: larger conference, more people, more opportunity. It paid off for us, but your situation may be different.
Attend Local EventsConferences aren’t the only events where you can meet potential clients. I’m willing to bet a quick search would turn up numerous business events in your local area.
Networking EventsChambers of Commerce often host networking events. Sometimes you need to be a Chamber member, but sometimes the events are open to the public. You may also want to consider joining your local Chamber for many other benefits aside from the ability to attend events.
SeminarsWe’ve since switched to a new bank, but when we started our business, we opened an account with a local credit union. They’re very small business-oriented, and host monthly seminars about all kinds of topics of interest to entrepreneurs.
We attended a seminar on SEO (OK, we were also checking out the competition, I admit it), and met someone who contacted us about a large, ongoing project. In fact, we also got a referral at that seminar for the gentleman who is now our accountant.
MeetupsOne evening a few months ago, we attended a meetup at Geekdom, the local start up incubator here in San Antonio. (There’s one in San Francisco, too.) First, we got some great information about health insurance, which was one of our priorities when we started our company.
We met a woman who became a client (whom we later had to fire, but that’s another story), and we met the man who ended up helping us get our health insurance in place. Check out the Meetup site for local events related to your vertical, or to business in general.
Go Get ‘Em!If you take anything away from this post, let it be this—you have to go out and get clients. You can’t just put a website up, sit back, and wait for the contact form emails to roll in. (By the way, do make sure you have a contact form on your website.)
As the phrase plainly states, you’re building a business, not standing by while it magically creates itself. Get ready to shake a lot of hands, get that elevator speech ready, and then get to work.
Image Credit: Shutterstock
17 Really Simple Ways To Get More Media Coverage From Search & Social
Who’s in charge of media coverage?
Journalists, reporters, bloggers, influencers, search engines, social media, and – most importantly – brands (that’s you).
There was a time in the not so distant past when journalists were the primary gatekeepers between brands and media coverage. Pitching the media with a press release or holding a press conference was a chance for a headline.
Remember when spamming out multiple online press releases was considered SEO?
In some ways, public relations (PR) has not changed. But in many ways, PR is a whole new ball game.
Brands and marketers have more influence and opportunity for exposure than ever!
Journalists don’t hold the only set of keys to publicity; it’s now a mixed bag of strategies and tricks. The formulas and templates are fluid and still evolving.
From Flyers & Posters to Google & FacebookThere was about a 100-year period from the time public relations first started that not much changed. PR bureaus began in the early 1900s with the intent of influencing the public opinion on politics and other issues.
“The three main elements of public relations are practically as old as society: informing people, persuading people, or integrating people with people,” according to Edward Bernays, one of the pioneers of PR.
Today we’re still informing, persuading, and integrating using a blend of old school meets new age search and social.
The days of reporters clinging to wire services for story ideas and Google ranking press releases stuffed with keywords are long gone.
Here are the days of massive opportunity and saturation.
Old School PR Tips for Media CoverageAnyone can jump in the marketing and PR game.
Fire up a Facebook page, set up a Twitter account, and start a blog. No college degree needed.
Wait. Stop.
Unwinding back to traditional best practices, and the art of pitching and building relationships, is still an essential factor in the media coverage success formula.
1. Pitch A StoryBreaking through the clutter of the inbox or DM of a journalist, blogger, or influencer isn’t easy, but it is possible.
Remember, you are potentially making their life easier by offering resources for them to make their job easier.
2. StudyMake sure you have studied the competitive landscape and know what stories and posts are online and have been published in the past.
Do a Google search, social search, hashtag search, and a search on the online publications to see what stories similar to your idea have been covered.
3. ResearchYou can’t just pitch an idea without having tons of backup data, stats, third-party analysis to help support your story idea.
4. AudienceKnow your audience and the media’s audience.
Read past articles from the author/journalist. Look at the previous posts of the influencer.
Be able to have a conversation about whom you are pitching and the audience they write for or serve. Be prepared to talk about the audience like it’s your best friend and a real person. The buyer persona!
5. AngleDid you identify your best angle? Better yet did you provide multiple angles?
Be OK with being inspiring versus right. Your angle can inspire and lead to the reporter’s angle and still involve you. Egos aside here.
6. Subject LineThe first impression and most important element to get your pitch read. Not only is it essential to get the pitch read, but it’s also important to get the pitch found again when searching an inbox. Use keywords in your subject line that will help the reporter (or anyone you are emailing) find your email later.
Reporters and journalists may not respond right away to emails, but they are notorious for hoarding good email pitches for future use. Some journalists have been known to have an inbox with more than a million old emails they have saved. Make sure you use keywords to make it easy for someone to go back and find a past email.
Social PR Secret: “A subject line is not only important to get a person’s attention, but it’s also essential later for the search functionality,” said Aliza Licht, author of Leave Your Mark and marketing and communications executive in the fashion industry. “Always make it easy for someone to find your email that is in the treacherous sea that is his/her inbox.”
Spoiler Alert: Don’t spoil the pitch by giving it away in the subject line. Putting everything in the subject line gives the reader no reason to open your email, Licht said.
7. FormatAlways be sure to customize and personalize the content.
Ending group emails or having the “Fwd” in the subject is out. Nobody likes the feeling of being one of the masses. Everyone wants to feel like the one and only.
8. TimingLater isn’t better. Early wins the attention.
A Business Wire survey notes the best time to pitch the media is in the morning:
61 percent of reporters prefer pitches in the morning.
30 percent in the afternoon.
9 percent in the evening.
Tuesdays are the most popular day to pitch the media in general.
Being at the top of anyone’s inbox first thing in the morning drastically increases the chances of getting read and possible action taken. (Disclaimer: If you are pitching a media newcomer or younger person, morning is the worst time to pitch while afternoon or evening is the best!)
Social PR Secret: Craft your emails ahead of time and schedule them to go out at 8 a.m. using Boomerang or HubSpot. You might start your day with a high response rate.
9. LengthNobody wants to open an email and get a huge block of text without bullets, paragraph spacing, or returns. Long emails do not win the race.
Keep the email short, to the point and be mindful of using white space well with bullets, spacing, font size, emojis, photos and end the message with a call to action.
Pitches need to be short and sweet. Period.
10. Style & ToneAggressive and serious or funny and playful? Humor and authenticity go a long way but stay professional and appropriate.
You can get a good read by following your audience on Twitter or another social channel to get the personality vibe.
11. EmailsWhile press releases are no longer faxed and mailed as a best practice, a Cision survey found that 92 percent of journalists and influencers prefer email pitches.
12. Email AddressAOL? Yahoo? Hotmail? Earthlink? Let’s get legit.
You may lose credibility using those old-school email addresses notorious for spam. Make sure you have a legitimate and well-branded email address.
13. ExclusiveCan you give them an exclusive? Or an exclusive angle?
“People love the word ‘exclusive’ because they love knowing that they’re getting special content,” Licht said. “Of course if you are using the word ‘exclusive,’ what you are giving them or telling them better be exclusive.”
Follow up and stalking – “Did you get my email?” “Just following up on the email.” You can know if someone opened an email using tools such as Hubspot Sales and the Streak app can give you that info.
It’s always best to follow up a few days later – just realize that “no response” may be the response.
The Art of Search, Social, & Media CoverageAccording to PWR’s 2023 Journalist Survey, 83 percent of journalists use search engines when researching a story or article. Facebook is the primary social media platform journalists use when working on a story followed by Twitter and LinkedIn.
14. Press Releases Still Work, But…It’s less about quantity and more about quality, storytelling, newsworthiness, relevance, visuals, data, and video.
Up to 84 percent journalists prefer press releases loaded with transferrable assets – such as images, videos, graphics – which they can grab and reuse online and in print or broadcast.
15. PR OptimizationSupporting facts and strong headlines are top considerations and photos are the most important supplement a press release can have.
Making sure your headline and body have relevant keywords to have a higher chance of getting picked up in Google searches in the future.
Paying close attention to Google best practices with links in press releases and being mindful you are writing for humans and not just for search engines.
16. Online NewsroomsThe hub of your brand news including press releases, media coverage, industry reports, social media streams, company blog, events, and leadership info is the brand’s online newsroom.
TEKGROUP’s 2023 Online Newsroom Survey Report (note: download required) found that 75 percent of journalists refer to an online newsroom when researching an organization (small and large). But a newsroom isn’t just for journalists anymore.
Online newsrooms serve as a content-rich portion of a company website that is visited by prospects, investors, decision makers, influencers, and your customers.
The top things expected in an online newsroom to help get more media coverage include:
PR contact info (if they can’t contact you, they can’t cover you!)
Search capability
Photos
Video
Email alerts for news (or more savvy and intuitive media relations chatbots using Messenger)
RSS
Event calendars
Linked social media sites
Company background history
Executive bios
Social PR Secret: How about adding a Facebook Messenger chatbot to your online newsroom for immediate communication? Now your chatbot is the new media relations hero! Chatbot PR Alerts!
17. Twitter ListsTwitter is not only where journalists flock for news and story sources; it has also had somewhat of a “presidential” effect. More and more media relations and networking are happening on Twitter.
Journalists and newscasters are expected to be building a personal following on social for added reach, so interacting on Twitter is where media coverage can begin.
Create private Twitter lists for your targeted media, journalists, writers, and influencers and set up a system to monitor and share their content when it makes sense.
Turning on the social video channel – live video on social media – is the latest trend that is nothing to joke about or miss.
Facebook Live, Facebook Watch, Twitter Live video, and Instagram’s latest IGTV are all opportunities for brand’s to engage with their audience.
Video content is thumb stopping. GlobalWebIndex data indicates that nearly 30 percent of internet users have watched a live stream on Facebook, Twitter, or Instagram.
So it isn’t all about social.
Video will make up 82 percent of all internet traffic in 2023, according to Cisco.
IGTV is Instagram’s new app for watching long-form, vertical video. Brands like Cheddar, BuzzFeed, and Tastemade are crushing it.
However, you don’t need to be a big brand to create your own media coverage with IGTV. All you need is a smartphone, Instagram, and a strategy.
ConclusionBrands and marketers have what seems like an infinite number of ways to stir up positive media coverage using old and new ways.
The trick is standing out in the clutters whether it’s the inbox or IGTV channel, you are in the director’s chair.
More PR, SEO & Social Media Marketing Resources:
Image Credit
Featured Image: Tracy Thomas/Unsplash
How To Get Duplicate Records From Android Sqlite?
android:layout_width=”match_parent” android:layout_height=”match_parent” tools:context=”.MainActivity” <EditText android:id=”@+id/name” android:layout_width=”match_parent” android:hint=”Enter Name” <EditText android:id=”@+id/salary” android:layout_width=”match_parent” android:inputType=”numberDecimal” android:hint=”Enter Salary” <LinearLayout android:layout_width=”wrap_content” android:id=”@+id/save” android:text=”Save” android:layout_width=”wrap_content” <Button android:id=”@+id/refresh” android:text=”Refresh” android:layout_width=”wrap_content” <Button android:id=”@+id/udate” android:text=”Update” android:layout_width=”wrap_content” <Button android:id=”@+id/Delete” android:text=”DeleteALL” android:layout_width=”wrap_content”
<ListView android:id=”@+id/listView” android:layout_width=”match_parent”
import android.os.Bundle; import android.support.v7.app.AppCompatActivity; import android.view.View; import android.widget.ArrayAdapter; import android.widget.Button; import android.widget.EditText; import android.widget.ListView; import android.widget.Toast;
import java.util.ArrayList;
public class MainActivity extends AppCompatActivity { Button save, refresh; EditText name, salary; ArrayAdapter arrayAdapter; private ListView listView;
@Override protected void onCreate(Bundle readdInstanceState) { super.onCreate(readdInstanceState); setContentView(R.layout.activity_main); final DatabaseHelper helper = new DatabaseHelper(this); final ArrayList array_list = helper.getAllCotacts(); name = findViewById(R.id.name); salary = findViewById(R.id.salary); listView = findViewById(R.id.listView); arrayAdapter = new ArrayAdapter(MainActivity.this, android.R.layout.simple_list_item_1, array_list); listView.setAdapter(arrayAdapter); @Override if (helper.delete()) { Toast.makeText(MainActivity.this, “Deleted”, Toast.LENGTH_LONG).show(); } else { Toast.makeText(MainActivity.this, “NOT Deleted”, Toast.LENGTH_LONG).show(); } } }); @Override if (!name.getText().toString().isEmpty() && !salary.getText().toString().isEmpty()) { if (helper.update(name.getText().toString(), salary.getText().toString())) { Toast.makeText(MainActivity.this, “Updated”, Toast.LENGTH_LONG).show(); } else { Toast.makeText(MainActivity.this, “NOT Updated”, Toast.LENGTH_LONG).show(); } } else { name.setError(“Enter NAME”); salary.setError(“Enter Salary”); } } });
@Override array_list.clear(); array_list.addAll(helper.getAllCotacts()); arrayAdapter.notifyDataSetChanged(); listView.invalidateViews(); listView.refreshDrawableState(); } });
@Override if (!name.getText().toString().isEmpty() && !salary.getText().toString().isEmpty()) { if (helper.insert(name.getText().toString(), salary.getText().toString())) { Toast.makeText(MainActivity.this, “Inserted”, Toast.LENGTH_LONG).show(); } else { Toast.makeText(MainActivity.this, “NOT Inserted”, Toast.LENGTH_LONG).show(); } } else { name.setError(“Enter NAME”); salary.setError(“Enter Salary”); } } }); } }
Step 4 − Add the following code to src/ DatabaseHelper.java
package com.example.andy.myapplication;import android.content.ContentValues; import android.content.Context; import android.database.Cursor; import android.database.sqlite.SQLiteDatabase; import android.database.sqlite.SQLiteException; import android.database.sqlite.SQLiteOpenHelper;
import java.io.IOException; import java.util.ArrayList;
class DatabaseHelper extends SQLiteOpenHelper { public static final String DATABASE_NAME = "salaryDatabase9"; public static final String CONTACTS_TABLE_NAME = "SalaryDetails"; public DatabaseHelper(Context context) { super(context, DATABASE_NAME, null, 2); }
@Override public void onCreate(SQLiteDatabase db) { try { db.execSQL( "create table " + CONTACTS_TABLE_NAME + "(id INTEGER PRIMARY KEY, name text,salary float,datetime default current_timestamp)" ); } catch (SQLiteException e) { try { throw new IOException(e); } catch (IOException e1) { e1.printStackTrace(); } } }
@Override public void onUpgrade(SQLiteDatabase db, int oldVersion, int newVersion) { db.execSQL("DROP TABLE IF EXISTS " + CONTACTS_TABLE_NAME); onCreate(db); } public boolean insert(String s, String s1) { SQLiteDatabase db = this.getWritableDatabase(); ContentValues contentValues = new ContentValues(); contentValues.put("name", s); contentValues.put("salary", s1); db.replace(CONTACTS_TABLE_NAME, null, contentValues); return true; }
public ArrayList getAllCotacts() { SQLiteDatabase db = this.getReadableDatabase(); res.moveToFirst(); while (res.isAfterLast() == false) { array_list.add(res.getString(res.getColumnIndex("fullname"))); res.moveToNext(); } return array_list; }
public boolean update(String s, String s1) { SQLiteDatabase db = this.getWritableDatabase(); db.execSQL("UPDATE " + CONTACTS_TABLE_NAME + " SET name = " + "'" + s + "', " + "salary = " + "'" + s1 + "'"); return true; } public boolean delete() { SQLiteDatabase db = this.getWritableDatabase(); db.execSQL("DELETE from " + CONTACTS_TABLE_NAME); return true; }
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