Trending February 2024 # How Optimizing Your Email Marketing Will Save Your Bottom Line # Suggested March 2024 # Top 4 Popular

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In today’s digital landscape, businesses, websites and analytics firms are inundated with data.

The good news is, data—the concrete reality of what’s actually happening—is the key to moving your business forward. Data allows you to understand consumer behaviors, customer habits and client motivations.

The bad news is, data paralyzes. Sure, you might have data coming out of your ears, but what do you do with it?

You see, most of us have all the figures, statistics, and numbers we need sitting right in front of us, but understanding how to bring it all together for actionable insights—for real-world return on investment (ROI)—well, that’s where we get stuck.

Nowhere is this truer than with email.

So, to connect your data—especially your email metrics and on-site ROI—to actionable and profitable insights, I’ve put together four tips:

Measure the email metrics that matter.

Optimize them for top performance.

Connect your email marketing to on-site ROI.

Bring it all together in one dashboard.

Measure the Email Metrics that Matter

Before you send your next email, start by examining the four metrics that truly move the needle. Begin by asking yourself: what is my one goal? Singularity—just one goal—is paramount.

Here are four email metrics you should concentrate your attention on:

Open Rate: Open rate is exactly what it sounds like: what percentage of your email recipients even looked. Open rate is determined by three crucial elements of your email recipients can see before they go inside: (1) your subject line, (2) your first line of text, and (3) your “From” line, who you are.

Bounce Rate: This metric informs you as to the total number of emails sent that were undeliverable. There are two types of bounces: hard and soft. The former is the result of an invalid email address and the latter is a temporary issue with the email address.

Unsubscribe Rate: Unsubscribe rate is as self-explanatory as it is dreaded. No business wants their potential lead to opt out of future emails. As E-Consultancy explains: “The rate at which people opt out is impacted by the frequency, quality and relevance of email marketing, so it’s important to track this metric to ensure your messages aren’t repelling potential customers.”

Optimize for Top Performance

A high open rate means your content is at least compelling enough to attract your prospect’s eyes. If your open rate is low, then begin by running A/B Split Tests in your next campaign on your subject lines.

A simple test to get feel for your audience is to create (A) a content-focused subject line—one that highlights the information or topic of your email—as well as, (B) a personalized subject line—one that engages your audience directly with a conversational statement or a question. For your B subject line, be sure to include the word “you.”

For example, if your topic is how to overcome lead generation with a small email list then your A/B test might look like this:

B: Are you still suffering from “small list syndrome”? Here’s how to beat it!

A: Download the Ultimate Guide to Lead Generation

B: Want to supercharge your lead generation? Get started today!

After testing your email itself, the next step is to move onto your landing page.

In addition, it’s also crucial to think about mobility.

This means emails should be short, concise, and to the point. Someone on a smartphone or tablet doesn’t want to scroll through scores of text because they’re multi-tasking or on the go (hint: employ autoresponders at specific times to get your targets at the best time).

Here are a few other tricks to consider integrating into your email marketing campaign:

Keep your subject lines short. Subject lines with six to ten words generate the highest open rate at 21%.

Use emotional triggers—especially fear—in your calls-to-action.

Connect your CTA from your email with the headline of your landing page. Make them unfold like a story.

Insert images that are easy to download in email and always test image emails against non-image emails.

Add social media links for easy sharing.

Always ensure your email messages are personalized. Speak directly to your audience by using their name the word “you”.

Connect Your Email Marketing to Onsite ROI

Amazing! Your open and CTRs are ascending to new heights. Your audience is engaged and connecting with you. However, what happens when your email marketing isn’t leading to a higher number of purchases?

Why? Three reasons.

First, connecting email metrics with onsite analytics reduces the time you spend hopping from one data point to the next. Second, by monitoring which emails lead to the highest actual onsite conversions, you’ll be able to maximize your efforts and only focus on the segments of your audience who’re most likely to buy. Third, this merger offers a look at the big picture, namely, what’s actually working.

To do this, tag each email campaign you send separately in your email provider and create a funnel to monitor its end-goal performance, not just your open and CTR.

When analyzing on-site ROI in connection with your email marketing, it’s vital to pay attention to three factors, all of which ask the question, “Who converted?”

Time – what time of day, time of the week, time of the month, or time of the year lead to the highest onsite conversions?

Audience – what segments of my audience actually bought?

Offer – what CTAs, products, services, discounts, and freebies brought buyers in?

Bring it All Together in One Dashboard

As previously noted, experiencing a vast influx of data is overwhelming. Being inundated with data hurts your business… if you don’t understand how to utilize it.

This is why all of your marketing and onsite analytics must be brought together into one solitary dashboard. One dashboard makes the process easier to follow, understand, share and optimize. A simple solution to the problem of paralysis is Cyfe, a business dashboard that allows you to monitor all of your compiled data in one place.

For example, the following dashboard combines an overview of revenue (top left), your sales funnel (middle left), with your email metrics (bottom left), and email subscription rates (bottom right):

Final Thoughts

As vital as data can be, overload can reduce your overall performance.

To dominate your data and ROI, put these four tips into practice today:

Measure the email metrics that matter.

Optimize them for top performance.

Connect your email marketing to on-site ROI.

Bring it all together in one dashboard.

What additional tips would you recommend to readers trying to optimize their email marketing campaigns?

Featured image created by author for SEJ

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Extend Your Reach With Moosend Email Marketing Software

Extend your Reach With Moosend Email Marketing Software [Review] Moosend comes with an extensive array of email marketing features

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Moosend is an email marketing software that will help you create campaigns in just a few minutes.

The tool comes with extensive automation features that can be customized to your every need.

It brings a wide array of integrations, and the reporting system brings out the fair results of your newsletters.

Using an email marketing service is paramount for business growth in a lot of sectors. You need fast, easy, and accurate reach to your target audience.

In that respect, Moosend is a popular email marketing tool among eCommerce stores, bloggers, publishers, and small businesses.

What is Moosend and how can it help you?

Moosend is an email marketing tool that offers automation, segmentation and reporting features to help you engage with your clients.

Not only that it tracks your website to supervise the visitors’ behavior, but it comes with wide integration for more than 38 third-party services.

Moreover, you may use Zapier to sync to all eCommerce, CRM, or other software you need in the process.

The UI is extremely friendly, with drag-and-drop functionality and you’ve got more than 75 pre-made email templates to get you started.

But is Moosend the right tool for you or your business? We reviewed this email marketing solution so you can find out!

What are Moosend’s best features? 1. Great selection of templates

Moosend comes with a huge assortment of email templates with a modern design premade for a lot of usage scenarios.

From the left menu, you may choose the domain and type of newsletter and in the main window, you may preview and select the one that better serves your purpose.

There are over 75 there and you will definitely find something to start from and edit it to your needs.

However, you may also use your own. You can import it from an online source by entering the link or HTML code, or directly from your PC.

Nevertheless, after you customize and edit your template, you can save and use it every time you need to.

2. Simple and efficient email campaign editor

It’s essential to have an easy-to-use newsletter editor and the one from Moosend is extremely straightforward.

On the left pane, you’ve got the layouts, items, and settings, in the center you have the actual result and, on the right, there are, of course, all the contextual settings for all the objects you select.

We’ve worked with other such tools, and Moosend doesn’t offer anything out of the ordinary in this aspect.

However, we found it very easy and intuitive to use. All the menus and settings are right where you expect to find them.

You can add lots of free images from Unsplash & Giphy

Whether you’re writing news, products, or events, with Moosend, you will find just the right image to illustrate it.

That’s because it’s connected to Unsplash and Giphy, but you may also get all your images stored in your cloud drives or even point out one with the direct link.

Another interesting feature of the editor is the Personalization Tags you can include in any type of merge field.

If you select the merge tag from the drop-down menu, Moosend will replace it with personalized information for each subscriber to your newsletter.

Another smart block to include is the Countdown Timer. If you have a special time-limited offer, the timer will signal the remaining duration for the offer.

3. Efficient automation feature

The automation features in Moosend are basically limitless. You can personalize virtually any action of your subscribers and perform additional steps to engage them.

This feature is extremely simple to use because it’s designed as a flowchart, but it comes with complex choices and conditions.

Not only that the Automation editor is modern looking and very straightforward, but it is also very efficient.

It’s based on a three steps process, like any logical diagram. You set a trigger such as when someone opens a campaign, then set a condition or filter, and finally, define an action.

A set of actions based on a Yes or No condition

For instance, if someone opens a certain link, wait for a defined period of time, and send a message to the subscriber with an offer to a product connected to that article.

However, the possibilities and combinations of triggers, filters, and actions are only limited to your understanding of the marketing process.

Everything is color coded, easy to comprehend, and structuring the chart can be a really enjoyable task.

Ready-made workflows can be customized quickly

But if you don’t want to take things from scratch, Moosend offers plenty of pre-made such recipes.

There are 18 charts available and ready to be customized based on your needs but at least you have a starting point.

4. Extensive reporting

The results of your email campaign are the most important when it comes to discussing its efficiency.

That’s why it’s important to receive accurate reports based on which to shape your future marketing strategy.

Add widgets to customize your reports

Furthermore, you can personalize your reports with a lot of widgets that will filter the exact information you need.

Of course, all the reports can be saved in CVS format to use them further and integrate them into other statistical data.

With Moosend the reports are not limited to performance. For instance, The Track Recipient Activity report displays how each recipient interacted with and reacted to your email marketing campaign. 

The Track email clients and devices report shows you the different devices, email clients, browsers, and operating systems your recipients use to view your campaigns.

Long story short, every single reporting option is covered and you can personalize it to pinpoint your precise interests.

5. Create landing pages in minutes

You would think that creating a landing page is difficult, but with Moosend, this task is as easy as building a newsletter.

Of course, you get to choose from 38 templates that match the email campaign ones. And the page editor works and looks almost exactly like the one for newsletters.

That can be extremely useful because if you already know how to work with the first one, creating a landing page will be a piece of cake.

All the layouts are flexible to customize from the text font to images, spaces, backgrounds, and every other element.

A neat trick from Moosend is that you can resize the image right there, in the editor, you don’t need to do that before uploading it, a detail that will save you a lot of time.

You can share the landing page and publish it in one go

And once you have done with the layout and content, it’s very easy to share it on social media (Facebook & Twitter) and publish it on Moosend’s platform or on your WordPress website.

For the second option, it’s only a matter of installing the WordPress plugin and managing the inclusion.

6. Huge array of integrations

As we’ve mentioned at the beginning of this review, Moosend offers 38 third-party integrations that cover all possible areas of interest.

The list includes CRM tools, list validation services, platforms for lead generation but also e-commerce, and more.

Integrating an e-commerce platform like Magento, will allow you to get product listings on your newsletters and automate upsells.

Note that when you set up your website in the beginning, if you choose e-commerce, that will also trigger the sales reports features. Otherwise, you won’t get them as you don’t need them in other domains.

How much do I pay for Moosend?

First, you can try Moosend for 30 days as a free trial version and you don’t need to provide any credit card information.

For this option, you get unlimited emails, and automation workflows and you can make one landing page and one form.

If you decide that Moosend is the right thing for you or your business, you can go for a Pro plan and customize it for your number of subscribers.

The lowest Pro plan goes for only $9 per month for a maximum of 500 subscribers but if you choose the annual payment, the rate lowers to $7.

It’s important to note that the Pro plan also comes with an SMTP server.

There is also an Enterprise plan available that you may customize to your exact needs and by completing a preliminary form, you will get a personalized quotation.

Moosend

Create the most engaging newsletters, landing pages, and forms to grow your business!

Free trial Visit website

You can try Moosend 30 days for free before committing to any paid plans!

Pros Simple and comprehensive user interface Plenty of email templates to choose from Cloud-based app available from any location and on virtually any device Friendly editor for newsletters and landing pages Great reporting customization Extensive automation features with pre-made recipes Cons There is no free plan, only a free trial option Final thoughts

First of all, working with Moosend is extremely easy and the learning curve for the tool is very steep.

If you have a small business and you’ve just started communication with your clients, this solution will fall right into place.

However, it will work just as well if you have thousands of subscribers thanks to Moosend’s automation features.

And the reporting system will cover all the necessary information you need, whether there are sales reports or customer engagement in any way.

We found it to have great value for its array of features and functionality, so we strongly recommend testing it.

Hoping that this review provided all the needed information, we also invite you to look at our list of the best CRM and email marketing software.

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How Sense With Voice Will Save Your Sleep With Big Data

How Sense with Voice will save your sleep with big data

If logging your runs is the current peak of the quantified self, then sleep is the next big frontier, and Hello is pitching its new sleep tracker as the centerpiece of that. Sense with Voice builds on the original no-wearable design with new voice controls, smart home integration, and a growing amount of behind-the-scenes data courtesy of the company’s new Chief Scientist, Professor Matthew Walker, who I caught up with ahead of today’s launch. Turns out, there’s more to bad sleep than just nightmares.

Physically, the new Sense with Voice looks just like its predecessor. Revealed in 2014, the first Sense was as much abstract art as it was a health-tracking sensor, with its spherical shape and lattice design. Inside, a glowing light – triggered by waving your hand over the top – gives a color-coded insight into the conditions for rest in the room.

Sense with Voice keeps that aesthetic, but adds new hardware. Most obviously there’s now a microphone – in fact, multiple microphones with beam-forming and noise cancellation – which allows you to use an “Okay Sense” trigger command. After that, you can ask for a sleep report, set alarms, or check the sleep-status of your bedroom.

More importantly, perhaps, are the new sensors. Packed inside the orb is the ability to track UV light, carbon dioxide (CO2), volatile organic compounds (VOCs), light temperature, and barometric pressure. That’s in addition to the original’s light, humidity, temperature, air quality, and noise sensors.

The “Sleep Pill” – the sensor that clips to your pillow – has been redesigned as well. It’s apparently easier to attach, something that could be tricky with the first-generation design, and is “almost completely indestructible” according to Sense. Its battery lasts for two years.

Thanks to that “Pill” you don’t need to activate Sense with Voice when you’re going to bed. Unlike with other sleep-tracking devices or wearables, there’s no manual triggering of a sleep mode; instead, the idea is that the system spots you’re in bed and going to sleep automatically. However, there is one new interaction which you might want to play with before you snooze.

Sense with Voice adds smart home integration, initially Nest’s Learning Thermostat and Philips’ Hue connected lighting. Dubbed “Expansions” they can be controlled by speaking to the orb; however, they can also be triggered automatically. Sense could, for instance, set your thermostat to your preferred temperature when you wake up, and gradually raise the brightness on your Hue lights to simulate a gentle sunrise. Eventually, the company says, more Expansions will be added.

As before, there are Smart Alarms designed to wake you when you’re likely to feel most rested, and background sounds to help lull you in the first place. In the morning, you get a report showing how long you slept, what portion of that was considered sound sleep, and tracking interruptions like movement. Fairly unusually, however, Sense also gives insight into how the temperature, humidity, light levels, and other environmental factors in your bedroom might have impacted your overall rest.

One of the big differences is the number of people that can be measured, and the length of time that those measurements can be carried out. “It’s very difficult of me to keep my participants in the laboratory for more than a few nights,” Walker says. “Nobody wants to stay with me for more than a few nights. With Sense, you’re getting sleep night after night after night. The fidelity of the signal, temporally, across the lifespan of the individual far exceeds that which I’ve ever been able to get in the laboratory.”

“I do studies in my laboratory with 30, 40, 50 people. Imagine if you can scale that up to large-scale populations. It has a real, utilitarian goal.”

The stakes are high, too. Last year, Walker made waves when he published a study outlining a link between sleep quality and the likelihood of developing Alzheimer’s; there are also causal links between insufficient sleep and the development of cancer. The researcher believes Sense with Voice could be instrumental in not only reducing the likelihood of that happening, but not keeping the public insomniac with fear along the way.

“We don’t want to be so alarmist that we keep people awake at night,” Walker jokes, “but overall it’s about two things. General information, and understanding what sleep does when you don’t get it.”

The primary change will be behavioral, Walker predicts, though changing that will take some effort – particularly given that people tend to boast about how much they can get done with minimal rest. “There’s a terrible stigma about sleep,” he argues. “Many people in this day and age will walk around bragging about how little sleep they’re getting, as though it’s a badge of honor on their arm.”

“One way or another, insufficient sleep will catch you. So to hold that mentality of sleep and to shame people who get sufficient sleep, I think we’ll look back at that in the same way that we did smoking.”

Sense with Voice goes on sale from today, priced at $149.

MORE Hello Sense

Protect Your Iphone, Save Your Money: Poetic’s Sub

If you don’t want to spend $50 for a case every time Apple announces a new device, you still have great options: cases with comparable quality are available for much less money if you do your research. One of the best brands for that is Poetic, maker of an Apple Watch stand we loved, and today the company has released brand new, sub-$20 iPhone 6s and 6s Plus cases called Revolution and Affinity.

They are both available to order now in anticipation of the new iPhone launch later this month. Here’s the rundown…

The two new cases are updated versions of well-reviewed products available for the previous generation iPhones, so unlike many other products available initially, we already know what we’re getting into in terms of quality.

Poetic Revolution ($19.95) is made for people who want rugged cases, offering ultimate front, back and corner protection. The case also includes a built-in stand that works in both portrait and landscape orientations, flaps to cover any openings, and a built-in screen protector for water resistance.

This case gives you complete protection from impacts, scratches, dust, water and more, yet it sells for just a fraction of the price of similar-looking cases from bigger manufacturers. Don’t think less expensive means lesser quality, however; Poetic’s killer new Apple Watch charging dock shows that you don’t need to compromise design to hit a great price.

Made of premium polycarbonate and TPU materials. Rugged styling with seamless Poetic Design DNA.

Portrait and Landscape stand feature. Front PC case with built in screen protector with water resistant capability.

Unique corner protection with raised TPU support to protect from extreme shock and impact.

Intelligently placed Raised TPU buttons for anti-scratch and anti-slip protection. Flaps to cover all open ports to prevent dust and lint. Side texture for enhanced grip.

All of these packed into a thin and ultra protective design engineered for maximum protection for your device.

Get Revolution in black for $19.95 for iPhone 6s or iPhone 6 Plus.

On the flip side of the Revolution case is the new Poetic Affinity line, a lightweight, super-thin TPU case available in a completely transparent design or clear polycarbonate with black accents (as pictured above). Unlike some of the other cases in the price range, the Affinity includes a raised front bezel for scratch protection of the iPhone’s display, and reinforcements in each corner for superior shock protection. All this is built in without obstructing the see-through design.

The best part of the Affinity? You get a quality, attractive case for your new iPhone 6s or iPhone 6s Plus without breaking the bank.

Made of Clear Polycarbonate molded with Soft Shock proof TPU. Modern styling with the protective X-FORM Poetic Design DNA.

Full clarity to showcase the best that your device has to offer. Drop protection with engineered corner design part of the X-Form architecture.

Side grip pattern to prevent your device sliding out of your grip. Raised TPU back material to prevent scratching while maintaining full clarity of your device.

Inner ridged TPU surface to enable effective shock dissipation while keeping a thin form factor.

Raised bezel for front face protection. Extremely thin with the maximum protection in its class.

Get Affinity in clear or clear with black accents for $14.95 for iPhone 6s or iPhone 6s Plus.

FTC: We use income earning auto affiliate links. More.

How Much Does Email Marketing Cost?

Today every business is using email marketing irrespective of their niche. The cost of email marketing does have some ups and downs in the process. Read on to know more about the same!

Now digital marketing is a huge concept with tons of processes and modules. But the one that strikes everyone’s mind after hearing about digital marketing is Email marketing. E-mail marketing is one of the main and most used modules of digital marketing.

From very small businesses to multinational giants, every company or even famous personalities use email marketing to grow their business and increase their user base. But still, many small businesses don’t know how much does email marketing costs, and due to no or less knowledge about pricing, they ignore it. This blog will discuss what e-mail marketing is and how much it costs.

What is Email Marketing?

So, a person can easily understand what e-mail marketing is by its name. It simply means marketing through E-mail. So, basically, E-mail acts as a marketing channel through which brand or business do their marketing campaigns. Now the reason why it is popular and effective is its user base.

Pricing of Email Marketing

E-mail marketing is a huge concept, or you can say it is a well-ordered process with proper planning. Now, there is nothing like email marketing cost; pricing is calculated for email marketing campaigns. And the cost of an email marketing campaign depends upon multiple factors. So, let’s see what factors does cost of e-mail marketing depends

E-Mail Service Provider or Tool

Well, you can’t do everything by yourself. Even if you are a small business owner with a tight budget, you must spend some money on E mail service provider or tool. Don’t confuse this with email marketing agency because it is different. An E-mail service provider is a tool or software which allows you to run your e-mail marketing campaigns. It is only limited to the delivery of your e-mails and reports or the performance of your campaigns. You have to do all other things on your own, which is why it is a cheap option compared to hiring an email marketing agency. Now, these tools or software have different plans, and the more the features more their pricing.

Size of Email Lists

Now, this is very important because if your email list is huge, you have to pay a lot. Doesn’t matter which software you use or even if you have hired an agency; pricing will increase with the size of e-mail lists. Both software and agencies offer some limits in their plans, and the costlier the plan is, the more limit they provide. Every business or brand wants to increase its email lists, so ultimately, your cost for email marketing will increase in the future. The would-be no chance that you cut down your costs once you start email marketing, and if you do so, it will negatively impact your business growth.

Volume of Email

This factor also directly impacts the cost of email marketing. Volume simply means how many emails you want to send your subscribers in a specific time frame. Now, this specific time frame is a part of your email marketing strategy, but for e-mail service providers and agencies, this time frame is one month. It means they set their pricing or plan every month, so you will get a specific number of emails in a month. Here also, the costlier the plan, the more volume you will get. So, it depends upon your strategy and other factors also. For example, some businesses must send mail daily to keep their customers updated, while sending mail in a month is sufficient for some.

How Much Does Email Marketing Cost

But the question of how much does email marketing costs still exists. By telling you the factors, we wanted to tell you the cost is not fixed; it depends upon your marketing goals, strategies, and business requirements. But to give you an idea for a small and new business, email marketing can cost between $25 to $300 per month. For medium businesses, it can cost between $500 to $1000, and for a well-established business, it can cost more than $1500 per month.

Wrapping up

Email marketing is undoubtedly one of the most effective marketing strategies, and it is also considered the cheapest one as compared to other techniques. After reading this blog, you will understand that e-mail marketing costs may vary from business to business because it depends on multiple factors. However, we have given some rough estimates to clear your doubts regarding how much does email marketing costs.

How Video Marketing Can Transform Your Funnel

The way your customers consume content continues to evolve. Video marketing is all the rage and continues to be a hot topic for brands large and small.

With the rise of live video and video content, we’re viewing more content than we ever have before. We’re learning through each view. We’re finding new audiences that engage with our material. We’re including innovative storytelling and unique ways to grab attention and build relationships.

How are you leveraging video marketing for your audience?

This may seem like a loaded question. It’s about your video platform. It’s also about the story you’re trying to tell. According to findings by HubSpot, 64% of users are more likely to buy a product online after watching a video.

Go Live on Social Platforms

Your social media feeds are filling up with live video. If you have something to announce or promote, go live on your company’s Facebook, Snapchat, Instagram, or Twitter feed. Understand that each platform has a different audience, so put snippets of information on each platform to keep them interested and engaged.

Audiences love live video because it’s authentic content.

It’s an immediate reaction and message directly to your audience. There’s no script; there’s no editing and master versions.

Of the companies that have experimented with Facebook Live, 78% said that the platform was an effective marketing tool.

Why Use Live Video?

Show your human side. Provide a sneak peek into company events or new products. Live video has the chance to become the face of your business. As a marketer, you want to reach the highest number of people.

Communicate Corporate or Organizational Values

Create Relationships & Communicate With Your Audience

Showcase Your Brand

Conduct a Q&A Session to Learn About Your Followers

Pick your channel appropriately. Attract your audience and increase your following. Whether your audience is on Facebook, Instagram, or Snapchat, develop a strategy to reach them. Don’t be in all places at once.

Snapchat and Instagram users like quick, consumable content. You can also try Stories, which are videos and photos that disappear after 24 hours (and coming to Facebook soon). Facebook users may watch a short video or a longer form video. Know your audience and deliver content that appeals to your users.

Gary Vaynerchuk has built a personal brand with video marketing, using Instagram Live, Snapchat, and YouTube daily mashups to build awareness and market himself. Jay Shetty is an international motivational speaker that speaks on Facebook Live and holds Q&A’s on Huffington Post and other platforms. Both go viral, and both have adapted to the changing video landscape. Take a lesson from these two entrepreneurs to master your video marketing strategy.

For brand audiences, according to Livestream, 80% of users would rather watch a live video than read a blog post and 82% prefer live video to regular social media posts.

As a brand, there’s no better opportunity to humanize yourself and engage in a one-on-one conversation with your audience than through live video on social media. Leverage that for your brand.

Utilize Video Advertisements

Develop a cross-channel campaign—websites, social platforms, mobile devices, connected televisions—to reach users at all stages of brand discovery or the purchasing process across all devices.

Videos in Your Email Campaigns

Your email marketing campaigns are developed for various reasons, and different types of video see different types of engagement and playback. For emails, videos with the best performance include:

Product Descriptions & Demonstrations

Customer Testimonials

Educational & Training Videos

Event Promotions

Prominently Feature Videos on Important Landing Pages

According to findings by HubSpot, including a video on your landing page can increase conversion by 80%. Ads are increasingly linking directly to video landing pages.

Having a short video as a teaser to answer a question or garner interest, together with a call to action and phone number or contact box, will lead to more conversions. Videos make content easier to digest. A higher percentage of viewers will retain your message when they watch a video as compared to reading text on a landing page.

Capture the attention with a headline that stands out. Use text on the page that is easy to skim and is consumable, then feature a video above the fold that shows visitors to the page exactly what they’d be looking for from your company.

Video Analytics to Guide Your Strategy

Video analytics help you get more video engagement and increase your play rate. Track insights related to:

Impressions

Device Types

Play Rates

Referral Sources

Total Views per Viewer

When you embed a video on your site or social media, there are different tools that will help you understand how many conversions or sales are coming from your video campaigns. The most evident and most-used video metric is YouTube Insights, which gives you traffic sources, audience retention, demographics, playback locations, and more.

One of the best tools you can invest in include Wistia. This tool directly tracks engagement with your videos. You can determine which viewers finished your video and actions they take afterward. The value of Wistia is its integration into your sales funnel so you can make informed decisions.

If you’re creating videos for brand awareness purposes, you’ll find value in Brandwatch, which helps deliver key insights into the opinions of your audience. Identify more opportunities and build brand awareness.

Use video analytics to guide your strategy. With analytics, you’ll learn how effective your video marketing campaigns are, and how they complement your other marketing efforts.

Produce & Create Interactive Videos for Your Audience

Interactive media brings a personalized experience to your audience. They’ll view your videos longer, share more on social platforms, and interact more frequently with your content.

With consumer choice on a particular video, they’re selecting their own path to conversion. Gather insights on the intent of your audience, and generate qualified customers that help grow your business.

MarketingProfs found that 35% of marketers used a more sophisticated approach to video marketing from 2024 to 2024. Expect that trend to continue in the years ahead. Make informed decisions through video analytics, and leverage your business over your competition with a unique video approach.

Conclusion

Marketers that are ahead of the curve are using video throughout the marketing funnel and for more than just brand awareness. They’re there to educate. They’re there to entertain.

Whether organic or paid video marketing, the opportunities are endless if you take the right approach. You want to get your brand and your message in front of the right audience. Video is a powerful platform giving you tremendous opportunity.

Video marketing is one of the smartest ways to market your business.

Think creatively, create content that is personal, and impact your audience with a video campaign that drives business results.

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