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How Much RAM Does My Smartphone Really Need?

A decent device would surely pack a 4GB RAM under the hood, but with tasks ever so increasing, is this the power you are looking at? Or, is it just the greed for RAM which is speaking for us. Read on till the end to find out!

At this point of time, we are talking of phone RAM that is exceeding the ones that lie in our desktops or laptops. What is this fuss all about?

What Does RAM Do?

Let’s take a very relatable example – you can think of RAM as your desk which has all the essential things which you need at arm’s length. Whereas your device’s internal memory is your drawer where you keep rest of things or stock. The drawer comparatively contains more items and is comparatively harder to access.

Now, about the technical aspects – when you operate your phone and open an app for the first time, the device pulls data from your internal memory which is slower. Once you are done using the app, the RAM stores your activity information even if you head on to another app. Once you resume to this app, the RAM pulls your past activity information and you start off with where you left.

How Much RAM Do I Need?

Is 3GB RAM Enough For A Smartphone? Okay! Let’s talk about Android and iOS devices separately –

Android Devices-

Let’s start with Android devices? They are great, feature packed, well performing devices, Right? Let’s see how they fare when it comes to RAM –

First, we’ll try to answer what every user asks – is 3 GB of Android RAM sufficient for a phone. Why just 3GB, we’ll in fact try and delve into the significance of having a smartphone with 6 GB, 8GB or even 12 GB of Android RAM.

To begin with is 3GB RAM enough? No! That’s because a smartphone with 2GB or even 3GB RAM will have issues keeping large apps like Amazon, Instagram or Facebook in the background. It’ll probably take forever for such apps to load.

Just like we said in the beginning, a 4GB RAM under the hood is a decent grab. It will let you sail across tasks such as browsing the social media platforms. It will not pose much difficulty in letting you snap and edit images and even will let you play casual games without any hiccup. But, the moment you’ll try and multitask, browse between websites and apps or play heavy duty games such as PUBG or Need for Speed, you might run into issues. Such games will take a lot of time to preload with a device that comes with a 4GB RAM.

Which is where you might need to have a device with 6 GB RAM or above.

Also Read: Best Android Cleaner Apps To Clear RAM

iOS Devices

They are a little pricey, you sometimes have to pay for the apps but keeping all that aside, how do these devices fare when it comes to RAM? In a recent test an iPhone XR with a 3GB was pitted against a Galaxy Note 9, which had 8 GBs of RAM. And, the results were startling –

This was the task – both the phones had to load 16 different apps while performing basic tasks and then reopen these apps again. The first stage was meant to test the speed of the processor while the second stage was meant to test which device was able to retain maximum apps in the memory and reload them. The competition was fierce and close but..

iPhone XR did a better job. Even if it killed a background app it could pick it back from the memory and reload it. And, here we are also talking about its 3 GB memory, which cannot be considered paltry now. iPhones are all about using the RAM efficiently especially when it comes to getting tasks done with speed and reloading apps.

Playing The Devil’s Advocate

If you are a fan of big RAM, we second you. But, when thinking of spending oodles on a device with a big RAM, consider your usage. Consider thinking – do you actually need such a lot of RAM.

Read Next: 

Is Your iPhone Storage Full? Here Are Quick Ways to Fix It!

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How Much Bitcoin Do You Really Need To Become Rich?

The cryptocurrency market is a trillion-dollar market, with its overall valuation found to be $1.37T at press time. Needless to say, many investors are trying to get in on the action since investing in crypto can potentially be lucrative, especially if you invest at the right time.

For example, someone who may have invested $1,000 in Bitcoin a decade ago, may have more than $15 million today, assuming they did not sell during that period.

Well, this was 10 years ago. What about now? How much Bitcoin do you need to get rich? Can Bitcoin still make you a millionaire?

“If you can actually afford to go out and buy 1 Bitcoin today, congratulations. You are rich! Because 1 Bitcoin is worth more than the average annual income of the majority of the world’s citizens.”

According to the Median Income by Country 2023 survey, the median annual income ranges from (highest) $73,910 in Luxembourg to (lowest) $850 in Ethiopia.

“Getting rich from buying Bitcoin can be highly subjective,” the analyst added, underlining that the one thing that needs to be stressed upon is “not going poor slowly with fiat.”

So, how many BTC is enough? Is 1 BTC enough? Here’s what the New Zealand-based analyst had to say,

“Yeah, probably. Is it going to make you millionaire? Maybe, maybe not. My estimate is that Bitcoin is going to end up rivalling the market cap of gold. That gives us around 550k per BTC… Those are some pretty incredible gains.”

However, looking into factors such as inflation, could BTC hit the $1 million mark? This could happen further down the road and a multi-year time frame should be considered. Not so long ago, Davis had also tweeted about the said projection.

It’s either the long-term route or for short-term riches, one could buy a million dollars worth of Bitcoin. Easy money, right?

Reiterating a “long HODL” sentiment, Davis added,

“If you are expecting to get rich quick, Bitcoin is not necessarily the investment to do that. Although… if you think about it a 10x investment within 10 years that blows away anything you’re gonna get on the stock markets.”

“You are going to be trading your bad money for good money over time,” Davis added, further expanding on his viewpoint.

An interesting fact to consider here would be that there are less than 700,000 addresses with 1 Bitcoin or more. If an individual can manage to stack one coin then he/she could be part of a possibly elite group of investors.

Coming back to the point of how many BTC will one need to become a millionaire in the long-term game, here is what the analyst had to say,

“Here’s my opinion on how much bitcoin you probably realistically need to become a millionaire this decade… Two bitcoin… that’s going to set you back between let’s say $60k to $80k depending on where the price of bitcoin is when you watch this video… if you can afford that then I think you have a very very high chance of turning those to bitcoin into a million dollars by the end of this decade probably much sooner than that.’

How Much Does Email Marketing Cost?

Today every business is using email marketing irrespective of their niche. The cost of email marketing does have some ups and downs in the process. Read on to know more about the same!

Now digital marketing is a huge concept with tons of processes and modules. But the one that strikes everyone’s mind after hearing about digital marketing is Email marketing. E-mail marketing is one of the main and most used modules of digital marketing.

From very small businesses to multinational giants, every company or even famous personalities use email marketing to grow their business and increase their user base. But still, many small businesses don’t know how much does email marketing costs, and due to no or less knowledge about pricing, they ignore it. This blog will discuss what e-mail marketing is and how much it costs.

What is Email Marketing?

So, a person can easily understand what e-mail marketing is by its name. It simply means marketing through E-mail. So, basically, E-mail acts as a marketing channel through which brand or business do their marketing campaigns. Now the reason why it is popular and effective is its user base.

Pricing of Email Marketing

E-mail marketing is a huge concept, or you can say it is a well-ordered process with proper planning. Now, there is nothing like email marketing cost; pricing is calculated for email marketing campaigns. And the cost of an email marketing campaign depends upon multiple factors. So, let’s see what factors does cost of e-mail marketing depends

E-Mail Service Provider or Tool

Well, you can’t do everything by yourself. Even if you are a small business owner with a tight budget, you must spend some money on E mail service provider or tool. Don’t confuse this with email marketing agency because it is different. An E-mail service provider is a tool or software which allows you to run your e-mail marketing campaigns. It is only limited to the delivery of your e-mails and reports or the performance of your campaigns. You have to do all other things on your own, which is why it is a cheap option compared to hiring an email marketing agency. Now, these tools or software have different plans, and the more the features more their pricing.

Size of Email Lists

Now, this is very important because if your email list is huge, you have to pay a lot. Doesn’t matter which software you use or even if you have hired an agency; pricing will increase with the size of e-mail lists. Both software and agencies offer some limits in their plans, and the costlier the plan is, the more limit they provide. Every business or brand wants to increase its email lists, so ultimately, your cost for email marketing will increase in the future. The would-be no chance that you cut down your costs once you start email marketing, and if you do so, it will negatively impact your business growth.

Volume of Email

This factor also directly impacts the cost of email marketing. Volume simply means how many emails you want to send your subscribers in a specific time frame. Now, this specific time frame is a part of your email marketing strategy, but for e-mail service providers and agencies, this time frame is one month. It means they set their pricing or plan every month, so you will get a specific number of emails in a month. Here also, the costlier the plan, the more volume you will get. So, it depends upon your strategy and other factors also. For example, some businesses must send mail daily to keep their customers updated, while sending mail in a month is sufficient for some.

How Much Does Email Marketing Cost

But the question of how much does email marketing costs still exists. By telling you the factors, we wanted to tell you the cost is not fixed; it depends upon your marketing goals, strategies, and business requirements. But to give you an idea for a small and new business, email marketing can cost between $25 to $300 per month. For medium businesses, it can cost between $500 to $1000, and for a well-established business, it can cost more than $1500 per month.

Wrapping up

Email marketing is undoubtedly one of the most effective marketing strategies, and it is also considered the cheapest one as compared to other techniques. After reading this blog, you will understand that e-mail marketing costs may vary from business to business because it depends on multiple factors. However, we have given some rough estimates to clear your doubts regarding how much does email marketing costs.

Negative Seo: Does It Really Work?

Similar like the normal world, both good and evil exist in SEO society, as well.

“Good people do not need laws to tell them to act responsibly, while bad people will find a way around the laws.” Plato

Good people, a.k.a. ethical SEOs, use white hat tactics to increase the credibility of the website and make it rank in search engines for the desired key phrases. On the other hand, the evil doers, or the unethical/negative SEOs, try the reverse process. Instead of striving to rank high in search engines, they devour most of their time in cheap and low-level link building for the competitor’s website to drop its ranking.

Negative SEO sounds dangerous, but the million-dollar question is, does negative SEO work? SEOmoz recently received an unnatural link warning from Google, but according to them, neither their traffic nor their rankings were affected. Thus, the answer to this question has been a blurry one, and no one is sure about it, not even me!

So, as I didn’t have any particular clear answer to that, I thought to talk to other great professionals and see what they think about negative SEO.

Peter Attia (@PeterAttia)

In regards to negative SEO, I haven’t done any direct experimenting, so I’m not sure how much help I could be. The only case I’ve heard about is affecting rankings by only a few positions, not major movements.

In my opinion, if you have an authoritative site with natural links, you really don’t have anything to worry about. Of course, cleaning up bad links definitely wouldn’t hurt.

Julie Joyce (@JulieJoyce)

From what I have personally seen, negative SEO isn’t usually done on such a scale (or using links on sites with authority) that it can affect rankings. However, I have seen people in forums talking about this being what they think is the source of falling rankings/traffic. Logically, if good links can help you, bad links should be able to hurt you, but with the recent statements and warnings issued by Google, I really don’t know what to think right now.

Considering how amazingly difficult it is to build good links on good sites, I can’t imagine that conducting a negative SEO campaign would be easy for anyone. Why waste the time? If you’re able to quickly build links to attempt to hurt another site, you cannot be putting those links on sites that are worth anything, since links on good sites don’t just happen in a flash; they happen with serious hard work.

If a site is the victim of a negative link campaign and rankings or traffic do start to fall, I would make sure those bad links are indeed the reason for this, because maybe there’s something else … links aren’t always the problem. If you did determine that those links were the problem, I would get a list of them using whatever tool you like for grabbing your backlinks. If you have not done anything wrong and your profile is clean, you will need that list when you submit a reconsideration request to Google if it comes to that.

I would definitely look at the links, too, and not just verify that they are bad links based on the metrics you see in the tool that you use. If you’ve done some shady stuff yourself, you should clean up the mess YOU have created before you talk to Google, though.

Sorry to ramble so much, but in regards to whether you should clean up negative links, I’d say that it may not be worth your time if those links are ignored, but if your site keeps declining in performance online, you may have to try it.

Alessio Madeyski (@madeale)

Negative SEO exists. No doubt about this, but I’m thinking more from a user perspective: If I’m seeing some bad links in my favorite wine forum pointing to an e-shop selling shoes (for an action of the so-called negative SEO), I’m going to be pissed with that e-commerce dropping links with no sense.

So it clearly exists, but rather than spending money and time removing all the bad links, why don’t we focus on creating a stronger brand awareness or doing something cool for the user? I mean, if the user trusts you, there is no bad link that can keep the user away from your site because they trust you. Bad thing is that, all the people who put lot of efforts removing all the bad links to me are in a way guilty because they know they’re not doing a great job with their clients or with their sites.

Negative SEO is such a stupid thing to do, that put a dark shadow in the whole SEO industry, even the most pure and right one, but don’t spend time on it. Create something cool, actionable, useful for the users, and you can f*ck the negative SEO off.

Jason Acidre (@jasonacidre)

In my experience, I’ve seen it work for some of our previous clients (even back when I was still a freelance consultant). There were also some who have been attacked and were publicized, which really means that negative SEO is a force to reckon with.

There are so many solutions to negative SEO (I’ve even written a post about that), and cleaning up the crap links out of the profile is certainly one of those. However, the best one is still making an effort to exemplify the site as a strong brand through its core marketing campaigns, so that these unwanted links wouldn’t be able to hurt the site in terms of search rankings and even as a brand on the Web.

Jon Cooper (@PointBlankSEO)

As long as a site can get penalized in Google, then yes, negative SEO can work. I don’t know to what extreme a negative SEO attack can be, so I can’t truthfully answer this question. For questions like this, though, it’s mostly speculation.

I would only make link removal an option if the client’s site is small enough. For example, if I had a relatively well-established brand with few missteps in the past with a solid link profile, and then know, I wouldn’t bother with removing those links. On the other hand, if it was a small business website with few links pointing to it beforehand, and if the bad links made up a large portion of the link profile, then yes, link removal would definitely be an option. It’s all relative to the trust and authority your site has built up prior to the attack.

Bottom line: Nobody exactly knows how dangerous negative SEO is, but from my personal experience and the thoughts from the pro desk, it is clear that negative SEO does exist and it can hurt your website to an extent. However, there are ways to minimize the impact of negative SEO, and one of the many ways is to create amazing content and gain link from most trusted sources on the Web.

Image Credit: Shutterstock / dragon_fang and Thinglass

How Much Exercise Do I Need To Stay Healthy?

New Year’s Day may have come and gone—and your resolutions may have already fallen by the wayside—but it’s not too late to start building a healthier relationship with physical activity. Regular exercise is associated with a host of benefits, from a lower risk of death from heart disease and cancer to a better overall mood. 

Studies suggest that consistently doing modest amounts of moderate-intensity exercise, like walking and slow-paced yoga, is actually a more reliable path to better physical and mental health than large quantities of vigorous movement. 

“We put forms of exercise like running and spin on this pedestal thinking that they’re more intense and therefore better for you,” says Vivienne Hazzard, a postdoctoral researcher in psychology at the University of Minnesota. But ultimately, she says, the best exercise is whatever best fits into your day-to-day routine—and whatever you enjoy doing. Here are four evidence-backed methods to set yourself up for a more active new year, no step-counting required.

Break it up

The World Health Organization recommends that able-bodied adults get between 150 and 300 minutes of moderate-intensity activity each week, or between 75 and 150 minutes of vigorous physical activity. For example: a 20-minute brisk bike ride each day or three 25-minute runs each week would be enough to maximize health benefits. 

For those who are time-crunched, or who have a less-than-positive relationship with exercise, even those recommendations might feel daunting or unsustainable. But physical activity doesn’t have to be completed in large blocks of time to be good for you. Even a few minutes at a time is enough, says Loretta DiPietro, a professor of exercise and nutrition sciences at George Washington University. “I think one of the biggest deterrents to physical activity is people think they need to do it all at once,” DiPietro says.

[Related: The three strength exercises everyone should do]

Adults who spend most of the day sitting should balance each hour that they’re sedentary with two and a half minutes of moderate-to-vigorous activity, DiPietro says. She recommends setting a timer throughout the work day to remind you to take a break once an hour. Whenever it goes off, she says, spend two and a half minutes doing squats or jumping jacks, walking briskly around the block, jogging up and down the stairs, or doing something that gets your heart pumping in a similar way. You can even try combining this approach with the Pomodoro Technique—a productivity method that involves taking short breaks every half an hour and long breaks every two hours—to maximize your focus at work while keeping your body happy. Some studies suggest that taking brief breaks from tasks helps you stay mentally sharp. 

While a couple minutes at a time might not seem like much, there’s actually no need to also hit the gym if you take this approach—evidence suggests that balancing sitting with short active breaks is just as effective as 150 minutes of activity per week, when it comes to lowering risk of disease and death. Those two-minute squat breaks won’t make you into a buff powerlifter, of course, but the evidence suggests that they’re enough to give your body all the health benefits of exercise. 

Become a weekend warrior

A “weekend warrior” is a person who remains relatively sedentary throughout the week, but takes the time to bust out longer workouts once every few days. Evidence suggests that this approach to exercise is no better or worse than pacing out activity, in terms of life expectancy and risk of developing cancer or heart disease. Scientists had 3,500 American adults wear accelerometers—devices to measure intensity and duration of activity—for one week. Then, they followed up with the cohort six and a half years later. The results, published in the journal Medicine & Science & Sports & Exercise, found that people who were moderately or vigorously active for at least 150 minutes per week had a 60-69 percent lower risk of death during that time period—but there was no difference between the weekend warriors and those who exercised at a more regular clip. 

So if you dread squeezing in a weekday workout but genuinely enjoy getting active on the weekends—or you just have an easier time scheduling a couple 75-minute sessions than you do committing to a solid 20-to-30 every single day—this approach might work best for you. 

Consider setting a goal to spend each Saturday or Sunday doing something fun and active, whether that’s a hike, a pick-up soccer game, or exploring town on your bike. Then, put less pressure on yourself to go hard on weekdays. Just make sure not overexert yourself during those infrequent exercise excursions, DiPietro says. Weekend warriors may be just as healthy cardiovascularly, but their relatively inconsistent regimens can predispose them toward injury if they ramp things up too quickly. 

Plan a regular date

To reap more benefits from exercise, make a regular date to do something active with a friend—whether that’s a walk, jog, or bike ride. Having a plan in place doesn’t just hold you accountable to your goal. When scientists studied a college rowing team, they found that after team workouts, the rowers had higher pain tolerance compared to when they completed similar workouts on their own. Pain tolerance is a common proxy for endorphin levels, and the researchers hypothesized that synchronized activity might enhance the feel-good effects of exercise, and may even provide an added boost of motivation.

[Related: The best home fitness equipment]

Just make sure that you and your workout buddy are aligned on what kind of activities you want to do more of—and how you talk about doing them. “If you’ve had a really restrictive or compulsive relationship with exercise, your goals are going to look different than someone who’s maybe been less physically active and is just wanting to get moving,” says Blair Burnette, a postdoctoral researcher in psychology at the University of Minnesota. Make sure you’re aligned on what your goals are—if not for your entire fitness regimen, then at least for the activities you do together. 

Ease up on yourself

Staying fit doesn’t have to involve putting on gym clothes or breaking a sweat, Burnette says. “Broaden your conception of what exercise is,” Burnette says. If hiking, yoga, and weight lifting aren’t your thing, you can instead plan to plant a garden this spring, resolve to start running one of your regular errands on foot, or start commuting to work on your bicycle once per week. 

And no matter what your exercise goals are, there’s no need to beat yourself up if you don’t hit them in a given week. Any exercise is better than none at all, diPietro says. A meta-analysis of 11 different studies showed that people who got some physical activity, but didn’t quite reach the World Health Organization’s recommendations, still had lower rates of mortality compared to people who were totally sedentary. In fact, people who exercise once per week have lower risk of heart disease than people who exercise every single day without taking breaks, according to a 2023 study published in the journal Circulation. Getting enough rest can be just as important as getting enough activity. 

On a similar note, there’s no need to train like an athlete if your goal is to improve your wellbeing. It’s one thing to do regular HIIT and Crossfit-style workouts if you genuinely enjoy the challenge and the camaraderie, but don’t force yourself to participate in high-intensity activities in the name of health. After all, athletics isn’t really about wellness—in fact, studies show that Division I athletes reliably have worse health later in life than non-athletes. 

The key is to stop worrying about what kind of physical activity you think you should do, and focus on what kind of activity you will do—and what kind makes your body and mind feel better than being sedentary. That might be a stepping stone to a future of intense athleticism, but it might also just be a daily habit that keeps you healthy and happy for years to come. 

“The myth is that exercise has to be vigorous to be effective. That’s just not true,” DiPietro says. “Think about exercise like filling a glass of water. You just keep filling it until it’s full.”

Google Pixel 4: The 5 Things You Really Need To Know

Google finally unveiled the Pixel 4 and Pixel 4 XL at its Made By Google event in New York City today, and frankly, there weren’t many surprises left after months of leaks and teases, many by Google itself.

Here are five things you need to know about the new Google Pixel 4 and Pixel 4 XL.

Dual camera lenses, at last

The Pixel 4 is taking a page from the iPhone 11’s design with a rotund backside hump that’s home to not one, but two camera lenses. Finally. Google leans heavily on software tricks to power the Pixel’s amazing photography, but the lineup lingered on a single camera lens for far too long now.

Google

Both the Pixel 4 and Pixel 4 XL will be outfitted with a 12MP dual-pixel sensor as well as a new 16MP telephoto camera—not a wide-angle lens. They’re “roughly 2x” and support Google’s Super Res Zoom technology.

Google is pairing the multi-lens setup with its computational photography chops to support features like Live HDR+, White Balancing for truer colors, and Dual-Camera Exposure—all in real time. You’ll have separate sliders for shadows and brightness while you compose your shots.

Google

Motion Sense and Project Soli

Want to feel like Harry Potter? The Pixel 4’s “Motion Sense” technology lets you “skip songs, snooze alarms, and silence phone calls, just by waving your hand.” On-stage, a presenter even showed how you can wave to Pikachu in Pokemon Go.

Google

Google will include an array of cameras and sensors in the Pixel 4.

Google revolves around software, though, and the company showed a video describing how much work went into training the “Project Soli” motion sensor to avoid unintended gestures. Google also says that Motion Sense will evolve over time, so fingers crossed (get it?) that this winds up being more than just a mere gimmick.

Google

Motion Sense swipe controls.

“As you reach for Pixel 4, Soli proactively turns on the face unlock sensors, recognizing that you may want to unlock your phone. If the face unlock sensors and algorithms recognize you, the phone will open as you pick it up, all in one motion. Better yet, face unlock works in almost any orientation—even if you’re holding it upside down—and you can use it for secure payments and app authentication too.”

Your face unlock details will stay on your phone, protected by Google’s Titan M security hardware. Biometric data won’t be sent to other Google services. The Pixel 4’s biometric security sounds promising, especially after the ho-hum attempts by other companies at bringing Face ID-like technology to Android. We can’t wait to test it out.

The latest Android and Assistant software

The Pixel 4 serves as the debut for the faster, more context-aware Google Assistant revealed at Google I/O earlier this year, allowing you to carry out fast-paced conversations to drill deeper into topics. At I/O, Google claimed that the next-gen Assistant is 10x faster than before and much more aware of your needs thanks to a new Personal References setting that taps into your Google profile.

What’s inside the Pixel 4

Google

Google has never wowed us with specs like Samsung, so if you’re were waiting for a Pixel 4 with 12GB of RAM and a terabyte of storage, you’re going to be disappointed. Google didn’t reveal many firm hardware specs at its event, but the Pixel 4 tech specs page goes much deeper. Here’s what’s inside:

Processor: Snapdragon 855

Co-processors: Titan M Security, Pixel Neural Core

Display: 5.7-inch (Pixel 4)/6.3-inch (Pixel 4 XL), variable 90Hz refresh rate

RAM: 6GB

Storage: 64GB/128GB

Battery: 2,800mAh (Pixel 4)/3,700mAh (Pixel 4 XL)

Audio: Stereo speakers

Google

Of course, there’s still no headphone jack. All the specs align with earlier rumors, so we’re going to quote our analysis from our Pixel 4 preview:

“A couple of things stand out here. For one, there’s a new chip called the Pixel Neural Core that will likely handle the Visual Core’s precious computational photography duties, as well as AI tasks. There’s also no headphone jack, but that’s hardly a surprise.

What is surprising, however, is the battery capacity. The Pixel phones have never blown us away with battery life, and the Pixel 4 likely won’t either. Assuming these numbers are accurate, the Pixel 4 XL only has 270mAh more capacity than its predecessor, and the Pixel 4’s battery is actually smaller by 115mAh. We’ll have to see what wizardry Google is cooking up in Android to optimize battery life, but on paper, these cells look woefully small.

Otherwise, the Pixel 4 should be a good, if not great phone. It doesn’t use the the newer Snapdragon 855+ like the OnePlus 7T, but the 855 should be plenty fast. Thankfully, it has 50 percent more RAM than the Pixel 3, but it still lags behind the Galaxy S10+, Galaxy Note 10+, and other high-end premium phones. And the 64GB of based storage (with no expandable memory slot) is starting to feel a little cramped.”

It’s still the same price

Google

Like we said, the Pixel lineup never focused on having the latest and greatest hardware inside, so Google’s phones usually cost a bit less than Samsung and Apple’s four-figure flagships. And they still do, despite some early rumors to the contrary. The Pixel 4 starts at $799 for a 64GB model, while the larger Pixel 4 XL costs $899. Tack an extra $100 onto each if you want to upgrade to 128GB of storage. They’ll be available in three colors: Just Black, Clearly White, and a limited edition Oh So Orange.

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