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Today every business is using email marketing irrespective of their niche. The cost of email marketing does have some ups and downs in the process. Read on to know more about the same!

Now digital marketing is a huge concept with tons of processes and modules. But the one that strikes everyone’s mind after hearing about digital marketing is Email marketing. E-mail marketing is one of the main and most used modules of digital marketing.

From very small businesses to multinational giants, every company or even famous personalities use email marketing to grow their business and increase their user base. But still, many small businesses don’t know how much does email marketing costs, and due to no or less knowledge about pricing, they ignore it. This blog will discuss what e-mail marketing is and how much it costs.

What is Email Marketing?

So, a person can easily understand what e-mail marketing is by its name. It simply means marketing through E-mail. So, basically, E-mail acts as a marketing channel through which brand or business do their marketing campaigns. Now the reason why it is popular and effective is its user base.

Pricing of Email Marketing

E-mail marketing is a huge concept, or you can say it is a well-ordered process with proper planning. Now, there is nothing like email marketing cost; pricing is calculated for email marketing campaigns. And the cost of an email marketing campaign depends upon multiple factors. So, let’s see what factors does cost of e-mail marketing depends

E-Mail Service Provider or Tool

Well, you can’t do everything by yourself. Even if you are a small business owner with a tight budget, you must spend some money on E mail service provider or tool. Don’t confuse this with email marketing agency because it is different. An E-mail service provider is a tool or software which allows you to run your e-mail marketing campaigns. It is only limited to the delivery of your e-mails and reports or the performance of your campaigns. You have to do all other things on your own, which is why it is a cheap option compared to hiring an email marketing agency. Now, these tools or software have different plans, and the more the features more their pricing.

Size of Email Lists

Now, this is very important because if your email list is huge, you have to pay a lot. Doesn’t matter which software you use or even if you have hired an agency; pricing will increase with the size of e-mail lists. Both software and agencies offer some limits in their plans, and the costlier the plan is, the more limit they provide. Every business or brand wants to increase its email lists, so ultimately, your cost for email marketing will increase in the future. The would-be no chance that you cut down your costs once you start email marketing, and if you do so, it will negatively impact your business growth.

Volume of Email

This factor also directly impacts the cost of email marketing. Volume simply means how many emails you want to send your subscribers in a specific time frame. Now, this specific time frame is a part of your email marketing strategy, but for e-mail service providers and agencies, this time frame is one month. It means they set their pricing or plan every month, so you will get a specific number of emails in a month. Here also, the costlier the plan, the more volume you will get. So, it depends upon your strategy and other factors also. For example, some businesses must send mail daily to keep their customers updated, while sending mail in a month is sufficient for some.

How Much Does Email Marketing Cost

But the question of how much does email marketing costs still exists. By telling you the factors, we wanted to tell you the cost is not fixed; it depends upon your marketing goals, strategies, and business requirements. But to give you an idea for a small and new business, email marketing can cost between $25 to $300 per month. For medium businesses, it can cost between $500 to $1000, and for a well-established business, it can cost more than $1500 per month.

Wrapping up

Email marketing is undoubtedly one of the most effective marketing strategies, and it is also considered the cheapest one as compared to other techniques. After reading this blog, you will understand that e-mail marketing costs may vary from business to business because it depends on multiple factors. However, we have given some rough estimates to clear your doubts regarding how much does email marketing costs.

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How Much Ram Does My Smartphone Really Need?

How Much RAM Does My Smartphone Really Need?

A decent device would surely pack a 4GB RAM under the hood, but with tasks ever so increasing, is this the power you are looking at? Or, is it just the greed for RAM which is speaking for us. Read on till the end to find out!

At this point of time, we are talking of phone RAM that is exceeding the ones that lie in our desktops or laptops. What is this fuss all about?

What Does RAM Do?

Let’s take a very relatable example – you can think of RAM as your desk which has all the essential things which you need at arm’s length. Whereas your device’s internal memory is your drawer where you keep rest of things or stock. The drawer comparatively contains more items and is comparatively harder to access.

Now, about the technical aspects – when you operate your phone and open an app for the first time, the device pulls data from your internal memory which is slower. Once you are done using the app, the RAM stores your activity information even if you head on to another app. Once you resume to this app, the RAM pulls your past activity information and you start off with where you left.

How Much RAM Do I Need?

Is 3GB RAM Enough For A Smartphone? Okay! Let’s talk about Android and iOS devices separately –

Android Devices-

Let’s start with Android devices? They are great, feature packed, well performing devices, Right? Let’s see how they fare when it comes to RAM –

First, we’ll try to answer what every user asks – is 3 GB of Android RAM sufficient for a phone. Why just 3GB, we’ll in fact try and delve into the significance of having a smartphone with 6 GB, 8GB or even 12 GB of Android RAM.

To begin with is 3GB RAM enough? No! That’s because a smartphone with 2GB or even 3GB RAM will have issues keeping large apps like Amazon, Instagram or Facebook in the background. It’ll probably take forever for such apps to load.

Just like we said in the beginning, a 4GB RAM under the hood is a decent grab. It will let you sail across tasks such as browsing the social media platforms. It will not pose much difficulty in letting you snap and edit images and even will let you play casual games without any hiccup. But, the moment you’ll try and multitask, browse between websites and apps or play heavy duty games such as PUBG or Need for Speed, you might run into issues. Such games will take a lot of time to preload with a device that comes with a 4GB RAM.

Which is where you might need to have a device with 6 GB RAM or above.

Also Read: Best Android Cleaner Apps To Clear RAM

iOS Devices

They are a little pricey, you sometimes have to pay for the apps but keeping all that aside, how do these devices fare when it comes to RAM? In a recent test an iPhone XR with a 3GB was pitted against a Galaxy Note 9, which had 8 GBs of RAM. And, the results were startling –

This was the task – both the phones had to load 16 different apps while performing basic tasks and then reopen these apps again. The first stage was meant to test the speed of the processor while the second stage was meant to test which device was able to retain maximum apps in the memory and reload them. The competition was fierce and close but..

iPhone XR did a better job. Even if it killed a background app it could pick it back from the memory and reload it. And, here we are also talking about its 3 GB memory, which cannot be considered paltry now. iPhones are all about using the RAM efficiently especially when it comes to getting tasks done with speed and reloading apps.

Playing The Devil’s Advocate

If you are a fan of big RAM, we second you. But, when thinking of spending oodles on a device with a big RAM, consider your usage. Consider thinking – do you actually need such a lot of RAM.

Read Next: 

Is Your iPhone Storage Full? Here Are Quick Ways to Fix It!

How To Clear iCloud Storage Space?

Quick Reaction:

About the author

Sarang Bhargava

How Behavioural Email Marketing Can Improve Customer Loyalty

What Email Marketers need to learn from Retailers How email marketers can use behavioural email to increase customer loyalty and drive more purchases

I believe email marketers have major lessons to learn from how the world’s leading offline retailers market to customers before, during and after their purchases.  These companies serve as great examples of why email marketers need to go beyond the basic newsletter.

One of the best ways to frame email marketing is to focus on one key event; the purchase and then break it into three phases:

3 Phases of behavioural email marketing related to purchase

1. Before: The customer isn’t necessarily ready to make the purchase, but your goal is to stay top of mind and nurture the relationship until they are.

2. During: The customer is in the process of making a purchase, and your goal is to ensure they have a great experience but also that the customer is fully aware of what you offer.

3. After: The customer has purchased, and your goal is to turn that into a repeated event and build a true relationship with them. Growing this loyalty can have an incredible impact on profitability.

1. Pre-Purchase: Building Awareness and Desire

Before customers make a purchase, marketers usually focus on email newsletters to build awareness and desire in potential customers to get them in the store or on the site to purchase.  That said, looking at some of the more creative efforts of retailers in the past shed light on how to think outside the box and standout.

Get local: One classic retail technique is to leverage local events (sponsoring sports clubs, announcing new stores openings in local newspapers, etc) to build a local following.  While ecommerce stores don’t have a local presence, they should similarly think about using local allegiances and events to tailor their messaging.

2. During Purchase: Expanding customer relationships

While customers are in the store and making a purchase, offline retailers are masters of highlighting additional products that customers might want.

Seize Opportunity:Think about the queues in a typical retail store; they’re lined with small products that you can easily add to your basket.

The lesson for email marketers? If you know your customer well, you can use abandoned cart, order confirmation or other emails sent within a day or two of purchase to focus on products you know those customers might want.

 3. Post-Purchase: Bringing the customer back

Probably the area of greatest opportunity for online marketers to learn from offline retailers is in how to build loyal and lifelong customer relationships.

Because of the often substantial costs of acquiring a customer the first-time, a customer who purchase a second, third and fourth time is often way more than 4 times as profitable as a customer who purchases once.

Loyalty Programmes: Many offline retailers have created loyalty programmes that literally reward customers for every purchase they make.  To use this same idea, email marketers should craft campaigns around customer milestones, for example: thanking first time purchasers, recognising customers who make 5 purchases, etc.

Email marketers have a unique opportunity to send personal emails to customers who haven’t purchased recently to check-in, give them special offers, etc.

Email marketers have the unique ability to reach the right customers at the right time with the perfect message but they still need to do the legwork to figure out what to send.

Offline retailers have built deep and strong customer relationships with their marketing and online marketers have a great opportunity to emulate their success and improve on it!.

 Ed Hallen is the co-founder of

Ed Hallen is the co-founder of Klaviyo , an intelligent email marketing platform for Ecommerce and Web Apps that helps makes email marketing easier, automated and more effective. You can connect with him on Twitter or LinkedIn.

How Explicit Cost Differs From Implicit Cost?

Definition of Explicit Cost

Explicit cost refers to all accounting costs which the business incurred in actual in production and selling of its output and is deducted from total revenue to derive the accounting profit. Thus the explicit cost is actual expenses directly incurred by the business, easily identifiable, and are admissible by the business as the cost of production following the accounting rules followed by it. it is also known as out of pocket cost.

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Explanation

Explicit cost doesn’t leave any room of confusion as these are real cash outflows and impact business cash flows. Further explicit cost items are analyzed to understand and take action where necessary to improve the efficiency of the business.

Examples of Explicit Cost

All cost which is directly incurred by the business and form parts of its book of account is explicit costs. The financial statements which are analyzed by various stakeholders include all explicit costs incurred by the business. Let’s understand the explicit cost with the help of an example:

Springboard company has provided the following information for the year ended 31.03.2024. based on the below information compute the accounting profit.

Account Name

Amount in USD

Net Revenues 250,000

Expenses

Rent paid

Electricity charges paid

Salary

Interest paid

Raw material cost

The implicit cost of owner premises

Implicit salary of Promoter skillset

20000

5000

9000

15000

120000

15000

20000

Based on the above let’s compute Accounting Profit:

Accounting Profit= Net Revenues – Rent Expenses – Electricity Charges – Salaries – Interest Expenses Paid – Raw Material Cost

Accounting Profit = ($250000 – $20000 – $5000 – $9000 – $15000 – $120000)

Accounting Profit = $81000

Representation of Explicit Cost

Explicit cost is a tangible cost which is well documented and forms part of business expenditure. It is a representative of the cost incurred and is tracked by business to measure its efficiency and efficacy on various business parameters. Explicit costs are closely tracked by analysts and stakeholders in measuring business performance.

Uses of Explicit Cost

There are many uses of explicit Cost. Few are enumerated below:

The first and foremost use of Explicit Cost is to measure the profitability of the business as this cost is directly adjusted from Revenues to determine Profit.

It helps in analyzing the long term trend for the business as different cost trends can be analyzed over a period and projection can be undertaken easily.

Explicit cost form part of the Income statement. An income statement is incomplete without Explicit Cost.

Importance of Explicit Cost

Explicit cost is important and an indispensable part of the business. These costs are accounted for and its importance is well understood. Explicit cost is accounting costs that involve actual payments made by the business for different goods and services which are required in the regular running and production activities of the business. It is important to note that for measuring profitability only explicit cost is taken into consideration as the implicit cost is used for measuring economic profit for the business.

Advantages of Explicit Cost

Explicit cost is a reliable source of determining business expenses which are well accounted and included in Income Statement.

Easily recognizable and can be ascertained in cash leaving no room for ambiguity in ascertaining the cost.

Explicit cost is required for computing both accounting profit as well as economic profit. Even if a business wishes to include opportunity cost for determining total return they will have to include explicit cost and if they just want accounting return then also the explicit cost is a must.

All reporting and recording of costs undertaken by businesses relate to explicit costs. However, there are other non-cash expenses also which form part of business expenditure which is not an explicit cost.

How Explicit Cost Differs From Implicit Cost?

The two costs are frequently named whenever business performance is to be measure. however, the two costs differ. Key differences are enumerated below:

Basis

Explicit Cost

Implicit Cost

Meaning It refers to all direct cash expenses undertaken by the business which forms part of the income statement. It refers to those costs which cannot be ascertained directly and which are more of an opportunity cost perspective.

Type of Profit It is required to be included for computing both accounting profit as well as economic profit. It is required to be included for computing both economic profit only and doesn’t form part of income statement.

Opportunity Cost It doesn’t involve the concept of opportunity cost It is based on the premise of opportunity cost itself.

Rationale The purpose of including explicit cost is based on the premise that whatever cost incurred which can be determined and decimated only needs to be accounted for. The purpose of implicit cost is to include all those expenses which are not directly determinable; however, all those costs have directly contributed revenues for the business and true measure profit will be one which includes these costs as well. for instance, time spent by promoter using their expertise, usage of owner premises which otherwise would have been utilized/rented elsewhere is some examples of implicit cost.

Conclusion

Explicit cost is direct cash outflows undertaken by the business in its regular business operations. these costs can take the form of wages, salaries, interest paid, material cost, etc, or any other cost which can be thought of and which can be ascertained as directly incurred by the business. Here it is important to note that explicit cost involves a cost that results in cash outflow and as such expenses like depreciation and amortization which are non-cash expenses are not explicit cost.

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How Optimizing Your Email Marketing Will Save Your Bottom Line

In today’s digital landscape, businesses, websites and analytics firms are inundated with data.

The good news is, data—the concrete reality of what’s actually happening—is the key to moving your business forward. Data allows you to understand consumer behaviors, customer habits and client motivations.

The bad news is, data paralyzes. Sure, you might have data coming out of your ears, but what do you do with it?

You see, most of us have all the figures, statistics, and numbers we need sitting right in front of us, but understanding how to bring it all together for actionable insights—for real-world return on investment (ROI)—well, that’s where we get stuck.

Nowhere is this truer than with email.

So, to connect your data—especially your email metrics and on-site ROI—to actionable and profitable insights, I’ve put together four tips:

Measure the email metrics that matter.

Optimize them for top performance.

Connect your email marketing to on-site ROI.

Bring it all together in one dashboard.

Measure the Email Metrics that Matter

Before you send your next email, start by examining the four metrics that truly move the needle. Begin by asking yourself: what is my one goal? Singularity—just one goal—is paramount.

Here are four email metrics you should concentrate your attention on:

Open Rate: Open rate is exactly what it sounds like: what percentage of your email recipients even looked. Open rate is determined by three crucial elements of your email recipients can see before they go inside: (1) your subject line, (2) your first line of text, and (3) your “From” line, who you are.

Bounce Rate: This metric informs you as to the total number of emails sent that were undeliverable. There are two types of bounces: hard and soft. The former is the result of an invalid email address and the latter is a temporary issue with the email address.

Unsubscribe Rate: Unsubscribe rate is as self-explanatory as it is dreaded. No business wants their potential lead to opt out of future emails. As E-Consultancy explains: “The rate at which people opt out is impacted by the frequency, quality and relevance of email marketing, so it’s important to track this metric to ensure your messages aren’t repelling potential customers.”

Optimize for Top Performance

A high open rate means your content is at least compelling enough to attract your prospect’s eyes. If your open rate is low, then begin by running A/B Split Tests in your next campaign on your subject lines.

A simple test to get feel for your audience is to create (A) a content-focused subject line—one that highlights the information or topic of your email—as well as, (B) a personalized subject line—one that engages your audience directly with a conversational statement or a question. For your B subject line, be sure to include the word “you.”

For example, if your topic is how to overcome lead generation with a small email list then your A/B test might look like this:

B: Are you still suffering from “small list syndrome”? Here’s how to beat it!

A: Download the Ultimate Guide to Lead Generation

B: Want to supercharge your lead generation? Get started today!

After testing your email itself, the next step is to move onto your landing page.

In addition, it’s also crucial to think about mobility.

This means emails should be short, concise, and to the point. Someone on a smartphone or tablet doesn’t want to scroll through scores of text because they’re multi-tasking or on the go (hint: employ autoresponders at specific times to get your targets at the best time).

Here are a few other tricks to consider integrating into your email marketing campaign:

Keep your subject lines short. Subject lines with six to ten words generate the highest open rate at 21%.

Use emotional triggers—especially fear—in your calls-to-action.

Connect your CTA from your email with the headline of your landing page. Make them unfold like a story.

Insert images that are easy to download in email and always test image emails against non-image emails.

Add social media links for easy sharing.

Always ensure your email messages are personalized. Speak directly to your audience by using their name the word “you”.

Connect Your Email Marketing to Onsite ROI

Amazing! Your open and CTRs are ascending to new heights. Your audience is engaged and connecting with you. However, what happens when your email marketing isn’t leading to a higher number of purchases?

Why? Three reasons.

First, connecting email metrics with onsite analytics reduces the time you spend hopping from one data point to the next. Second, by monitoring which emails lead to the highest actual onsite conversions, you’ll be able to maximize your efforts and only focus on the segments of your audience who’re most likely to buy. Third, this merger offers a look at the big picture, namely, what’s actually working.

To do this, tag each email campaign you send separately in your email provider and create a funnel to monitor its end-goal performance, not just your open and CTR.

When analyzing on-site ROI in connection with your email marketing, it’s vital to pay attention to three factors, all of which ask the question, “Who converted?”

Time – what time of day, time of the week, time of the month, or time of the year lead to the highest onsite conversions?

Audience – what segments of my audience actually bought?

Offer – what CTAs, products, services, discounts, and freebies brought buyers in?

Bring it All Together in One Dashboard

As previously noted, experiencing a vast influx of data is overwhelming. Being inundated with data hurts your business… if you don’t understand how to utilize it.

This is why all of your marketing and onsite analytics must be brought together into one solitary dashboard. One dashboard makes the process easier to follow, understand, share and optimize. A simple solution to the problem of paralysis is Cyfe, a business dashboard that allows you to monitor all of your compiled data in one place.

For example, the following dashboard combines an overview of revenue (top left), your sales funnel (middle left), with your email metrics (bottom left), and email subscription rates (bottom right):

Final Thoughts

As vital as data can be, overload can reduce your overall performance.

To dominate your data and ROI, put these four tips into practice today:

Measure the email metrics that matter.

Optimize them for top performance.

Connect your email marketing to on-site ROI.

Bring it all together in one dashboard.

What additional tips would you recommend to readers trying to optimize their email marketing campaigns?

Featured image created by author for SEJ

Email Marketing And Automation Online Training Course

Email Marketing and Automation Learning Path Improve your email communications and marketing automation using a strategic, data-driven approach and best practices How will this Learning Path help me and my business?

This structured e-learning activity will help you or your team learn how a strategic approach to email marketing communications and targeting can boost audience engagement and sales. You will also learn practical tips and view examples that will help you to optimize your emails to boost response.

What is a Learning Path?

Smart Insight’s Learning Paths are our unique interactive online training courses which explain concepts, give examples and test understanding.

Unlike many online e-learning courses, each module is self-contained, so you can quickly access guidance to help improve your marketing activities.

Common modules are shared between Learning Paths to avoid duplication of learning material. You can also complete the full Learning Path to earn a CPDSO certification.

We appreciate finding time for skills development is a challenge. Our Learning Paths enable training to be bite-sized, engaging and – crucially – results orientated. When combined with our suite of templates, you’ll soon be taking your marketing activities to the next level.

Accredited learning activities with the Continuing Professional Development Standards Office (CPDSO)

Each Smart Insights Learning Path has been independently assessed and accredited by the CPD Standards Office, so you can be confident that the quality of the learning and assessment experience has been audited and recognized for its quality.

Development Objective

Members who successfully complete this Learning Path have the ability to review the current contribution of email marketing and automation to their organization and then create a plan to improve subscriber engagement and value with activities to manage and optimize email sequences as part of the customer journey.

Once you have completed a Learning Path, send an email to [email protected] to request your CPD certificate.

Learning Objectives

Make a case for investment in email marketing and automation by reviewing opportunities and understanding marketing automation options.

Forecast email campaign response and programme improvement by defining goals and metrics as well as auditing current effectiveness against benchmark performance.

Review techniques to grow subscribers, increase subscriber engagement and improve email list quality.

Improve lead nurture, reactivation emails and integration of SMS marketing.

Review lifecycle automation options and the use of segmentation, targeting and creative optimization to improve the response of different email and newsletter formats.

Create and agree an email contact strategy and policy and improve pre-broadcast processes and checklists based on best times and frequency for broadcast.

How is the Learning Path structured?

The Learning Path is separated into these topics and modules:

Topic 1 – Discover email marketing and automation opportunities

Review opportunities for using email for acquisition and retention

Understand marketing automation opportunities

Audit email effectiveness

Topic 2 – Setting targets for email marketing

Goal setting for email

Review techniques to grow and improve email subscription lists

Benchmarking email performance

Topic 3 – Improving your use of email and SMS marketing

Review your use of different email types

Essential email design elements

Improve email copywriting

Create an effective e-newsletter

Test and optimize subject line effectiveness

Define data capture and profiling

Review and improve mobile email effectiveness

Integrated SMS marketing

Topic 4 – Segmentation and targeting for email

Segmentation and targeting

RFM analysis

Understand the principles of machine learning and AI

Topic 5 – Email frequency and contact strategy

Review email lifecycle automation options

Create an email contact strategy

Lead scoring and grading

Topic 6 – Improve email governance

Privacy law requirements for digital communications

Select an email supplier

Auditing and improving email deliverability

Roles who will find this Learning Path useful

Company owners and directors working for smaller businesses

Digital marketing managers, executives and specialists responsible for email marketing

Consultants or agency account managers

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