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We live in the internet age. The internet is able to handle most of our day-to-day activities, from checking email in the morning to ordering dinner in the evening. The internet’s business benefits are even more impressive than you might think.

An app is a must-have for any E-Commerce business owner. An app can help you reach the right audience and beat your competitors.

Enhanced User Experience

Your priority is your users. You can make it easy for them to communicate with you through your app. You can include the following features in your app to make it easier.

Camera- Let’s say you own a fashion eCommerce store. You allow your customers to share their apparel on social networks for marketing purposes. You will need to allow the camera to be used through your app. This feature is more popular if more people use it.

This feature is available in many food logistics apps, as well as shopping apps. This feature eliminates the need to add the shipping address. It can be used to help users locate the closest branch of your company.

Voice Search — People like the simplest ways to do things and voice search allows them to do that. Voice search allows users to speak and get what they want using voice search.

Conversion Rates are Boosted

Your audience will convert into customers if you have a great UX and easy navigation. Apps offer a huge conversion rate with 3x more returns than mobile websites, and almost 1.5x lower costs than desktop sites.

Users who use an app rather than a website enjoy exploring more products.

Also read:

Top 10 Job Search Websites of 2023

Lesser Shopping Cart Abandonments

A report shows that the average cart abandonment rate is 67.91%. Shopping cart abandonment is the first issue in an E-Commerce company’s list. Many customers add their favorite items to the cart, then abandon them when they are done. Why? It could be the additional charges or the complicated navigation process. When other businesses offer a simple navigation system, people don’t want to go that extra mile when shopping.

A mobile app can solve this problem. An app makes navigation easy and lowers abandonment rates.

Push Notifications

Push notifications allow you to notify your users about new products, sales, and other information right from their phones. You should not bombard your users with notifications that could cause them to uninstall your app.

The success of any mobile application depends on push notifications. It is important to discuss this issue with your app development company. This feature is simple and will increase brand awareness, as well as give users a reason to return to your app again and again.

Improved Usability

Although it is easy to build an app, it is more difficult than building one that offers strong features and an excellent user experience. Improved usability will make your business stand out to customers who download and use your app.

Your app should take no more than three seconds to load. If it takes longer, users may abandon it. App load time, as well as navigation, should be fast and flexible.

To Wrap Up

A mobile app can increase conversions and sales, as we have already mentioned. It’s not enough to have an app, but having a well-built one is equally important. Your app should have the ability to retain your users and convert them into customers.

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What Are The Best Android Apps For Photo E

There was a time when paper cards were the only option we had for sending greetings. Now we have a diverse range of options for almost any task and so is the case with greetings.

The best alternative we have for paper cards is E-cards which are so much fun to create and share and can be generated for free. These factors are the reason behind its massive popularity.

So if you are thinking to ditch the traditional greeting cards for the next occasion. Here are the best android apps to generate e-cards swiftly.

Greeting Cards and Wishes

It is one of the best apps for generating e-cards and sending wishes for any occasion. Whether you need to send a stay in touch card or an anniversary card the Greetings Cards and Wishes is a preferable choice.

The app owes its origin to chúng tôi and offers a vast collection of free ecards to send greetings for any occasion. It also allows you to customize your card as per your preferences and send personalized wishes through e-cards.

Download: Greeting Cards and Wishes

Creative Card: Make greeting e-card

The Creative Card app allows you to choose from a vast collection of templets for every occasion with the flexibility to edit the template as per your requirement.

The app offers a significant level of customization with options to add text in desired color options, decorate greeting card with stickers or add filters to your images to come up with some impressive visual effects to come up with impressive invites.

Download: Creative Card: Make greeting e-card

Invitation Card Maker: Ecards & Digital invites

If you are a fan of minimalist style then the Invitation Card Maker by Photoshop mobile apps is the choice for you. This app offers a range of sophisticated Ecards and digital invites templates to choose from.

The app is super easy to use and allows you to generate and share ecards within a matter of minutes. Generate the ecard link and share it via email or any other social media platform as per your preference.

Download: Invitation Card Maker: Ecards & Digital invites

Greeting cards Gallery & Maker – for all occasions

Another option to generate ecards within a fraction of minutes is the Greeting cards Gallery & Maker app. This app offers endless customization for you to choose from a variety of stickers, background images and more.

You can further customize your ecard with a personalized text message for any given occasion. The app comes with an inbuilt gallery with distinguished templates for every occasion. Thus making it easy for you to find a series of templates for your requirement.

Download: Greeting cards Gallery & Maker – for all occasions

Evite: Free Online & Text Invitations

Evite is the app that allows you to generate invites and ecards with ease. The app gives you the option to choose from a range of free and premium templates to generate invites or customize them to send wishes.

The app offers room for endless customization and even allows you to add images from the gallery app. It also allows you to track RSVP and connect with people you invite for your event.

Download: Evite: Free Online & Text Invitations

Greeting Card Photo Editor

Greeting Card Photo Editor is an ideal choice for generating sober greetings through pictures. The app gives you the flexibility to upload personal images from the gallery app and edit the template images as per your liking.

You can be highly creative and choose from a series of frames and quotes to come up with impressive cards for any occasion.

Download: Greeting Card Photo Editor

Marketing Opportunities From Mobile Apps

Do you have an app strategy? 5 options for reaching and engaging your audience  through mobile applications

I’m currently updating my books on the latest developments and thinking through the options companies have for their mobile app strategy. This is where I’ve got to.

I’d be grateful for your opinions, particularly if you have experience of what works and what doesn’t as a specialist consultant on mobile apps or if you are using apps within your business.

The growth in popularity of mobile apps

For me, the growth in popularity of apps for the iPhone has been amazing with Apple announcing in January 2010 that 3 billion apps had been downloaded in the 18 months following the launch of the AppStore. Growth has been maintained through 2010:

The figures in the chart above from iPhoneDev are compiled a summary of the growth based on official figures from the Apple App Store and showed these fascinating characteristics of Apps from the App Store in June 2010:

Number of apps downloaded per month = 500M

The number iOS users = 100 Million

Average number of apps downloaded by an iOS user = 5 per month

Of which paid apps are 25% i.e. 1.25 apps

Average spend by an iOS user = 1.25*$1.25 = $1.5 per month

Total paid apps sales amount = $1.5*100M = $150M

Popularity of apps by operating system

Mobile app strategy options

I think think the main mobile app strategy decisions are:

For many companies, this won’t be a priority because they will have to put budget into higher priority areas such as improving the experience on site or in their social network presence. Owing to volume of users reached through these other platforms incremental improvements here are likely to give better returns. But the figures presented above show the potential benefits of apps to marketers in reaching audiences and potentially in selling apps, although the latter will be generally limited to publishers or specialist software developers. For these types of organisations, apps are likely to be a priority.

Q3. Free or paid apps? Retailers will generally offer free apps offering choice and convenience in return for loyalty. Brands offering entertainment will likely also go the free route to increase customer engagement. But for publishers or software houses, a freemium approach of free app showcasing the serivce and paid app for improved features or content is the standard approach.

Q4. Which category of application to target? As you would expect, accessing social networks and music via apps is popular, but for  most organisations, you can see from the chart below that Games and Entertainment are the main options.

Popularity of Mobile App categories 2010. Source: Nielsen State of Mobile Apps 2010

Q5. How to best promote mobile apps? Your options for marketing apps are illustrated well by this chart of preference for finding out about apps for smartphones which shows that the most popular methods of app discovery are

1. Searching the app store

2. Recommendations from friends and family

3. Mention on device or network carrier page

4. Email promotion

5. Offline mention in TV and print.

Marketing your mobile apps

If you’d like to read more detailed analysis of app usage, I’d recommend downloading the full Nielsen PDF on the State of Mobile Apps.

Please let me know your take on mobile apps – they’re not something I’ve paid enough attention to so trying to address that!

How To Track And Monitor Your Mobile Data Usage. (The 4 Best Apps)

With mobile data prices being far more expensive than standard Internet plans and mobile apps become more and more data hungry, it’s become a necessity to keep track of daily, weekly and monthly data usage. Although all phones come with data monitoring settings, most are far from easy to use and don’t always offer user-friendly experiences. So if you are looking for an alternative app, that’s easy to use, check out 4 of our top recommended apps.

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Of the two main mobile operating systems, Android is by far the better of the two for providing data monitoring services, however, it is still quite lacking. Thankfully there are quite a few different options available for both Android and iOS devices 4 of which we have listed below in no particular order. 

RadioOpt Traffic Monitor monitors both your data usage and your speed and mobile coverage. You can specify your data plan period and set limits as well as alarms that will signal when you are getting close to your limit. RadioOpt even keeps track of roaming data usage in a separate section, should you feel the need to compare.

If you like extra options and want to track your connection speed (WiFi/Mobile) you can also use the built-in speed test tool which allows you to check upload speed, download speed and your ping. My personal favorite about the app though is the coverage map, which allows you to check where you get the best mobile coverage, then compare it to other users.

Glasswire Data Usage Monitor. Android

Glasswire is another great mobile data monitoring tool which originated on desktop. It allows you to monitor your data usage and keep track of your network usage and record app behavior/usage. As with both of the other apps, you can set your own mobile data and WiFi alerts, so you know when you are about to exceed your data plan limit. You can track data usage in real-time, and even go back in time to see which app used data on a particular day. Lastly, one feature unique to Glasswire is the option to whitelist apps from your data monitoring list, something you will find useful if your provider has free data for selected apps like Facebook or Instagram.

DataMan Next. iOS

Last on the list is DataMan Next, a very minimalist data monitoring app, specifically designed for iOS. It’s clean, fast and easy to use. It allows you to monitor specific apps and their usage, combining the results into an overall total. There’s also a widget if you are really paranoid about running over your data limit. The most interesting feature about DataMan is the prediction feature which lets you know if you are going to stay within your data limits for the month or blow them by a mile. 

7 Reasons Mobile Apps Are The New Frontier Of Marketing

It is easy to see why.

People constantly check their phones; in fact, researchers found adults spend a third of their day on their mobile devices, and 90% of this time is spent on apps.

Mobile is the Present and the Future

Globally, more than two billion people use smartphones. That number is expected to grow up to 2.5 billion by 2023.

Apps are the lifeline of smartphones. It’s no wonder, then, that businesses are embracing the mobile space to keep themselves relevant in a vastly changing technoscape.

Apps Allow for Business On-the-Go

We are far more likely to have our phones at hand than a laptop (no matter how light it is). A flagship smartphone can accomplish most tasks required for a business-owner—in fact, laptops are starting to look almost redundant for most of our business-related needs.

While a website is very important, along with the requisite SEO, it isn’t as light, nimble and fast-moving as apps, which are specifically designed for devices always in motion.

Apps Increase Engagement

Apps present you with a small, tightly-integrated world. If it is well-made, it’s easy to get sucked into an app and lose sense of one’s surroundings. Mobile game makers have mastered this art. The recent crazy success of Pokemon Go conclusively establishes the power of a good app. They hooked people’s imagination and users are finding it difficult to wean themselves off it.

But even without big bucks and a large legion of established fans, apps can and do take off. All major retailers these days have mobile apps–and local businesses are increasingly waking up to their potential. A local, city or community-based app can expand your business’ reach and engagement.

The question for small business owners used to be: Do you have a website?

Now the question is: Do you have an app?

Apps are Purposeful

That is not to say that websites don’t have a purpose.

Apps Encourage Repeat Visits

Simply because of the sheer simplicity and convenience, apps attract repeat users. Companies also are able to send notifications to users’ phones, prompting them to revisit. It’s like having a direct line right into your customer’s pocket. I love podcasts and love getting notifications when a new episode is available for download!

Small Businesses can Benefit

So here is one more compelling reason for you to consider an app. Most people search for businesses locally—and they do this through their phones. Businesses are therefore ramping up their mobile game. Your mobile-readiness is also a ranking factor with Google.

Local search engine optimization is also becoming more and more valuable. Mobile apps can be a great marketing tool for a local food order joint, for instance. Once you get people to sign up (via their Google or Facebook logins), you can send them periodic notifications and/or coupon codes. These are non-intrusive, and if pertinent to the user, likely to bring you more business.

App Notifications are Timely and Immediate

Ever noticed how Domino’s weekend pizza deals that never fail to land in our phones on Friday?

You may forget to check their website for deals and updates, and even newsletters often fall into our spam folders now. Apps are a new way to directly reach your customer base–in a way that’s helpful to them and your business, too.

Apps can be programmed to understand our preferences, our behavior, our last shopping spree — and send us nudges to keep us on track. It’s very clever marketing, and provides a service for the users, too.

Should all Small Businesses Get Mobile Apps?

Every business is different and thus require different marketing strategies. Certain industries and kinds of businesses are naturally more suited to the mobile platform.

The retail and food industries, for example, have a lot to gain. Payment apps, grocery delivery apps, coupon and weekend deal apps, beauty services, florists, and other similar businesses can benefit heavily. Online shopping is so pleasurable, it’s almost an addiction. Even if you don’t develop your own app, if you own or market for a small business in these areas, consider researching other “Local Deal” apps you can get listed on.

Just like developing a website, you can find many agencies that offer app development, so building an app is possible for any business. Staying on the cutting edge of marketing is how businesses grow. Do yourself a favor and research some apps in your city or industry and see where your company might fit in.

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Teachers: How Slowing Down Can Lead To Great Change

Sometimes, in order to gain perspective on a situation, I imagine myself zooming into outer space and looking down on whatever is going on. From a distance of thousands of feet above whatever craziness is happening I can see more clearly and determine the actions that are available for me to take.

Over the last few years, I find myself frequently zooming out of education world I’m in attempting to gain perspective. From my vantage point somewhere in the stratosphere, here’s the image that often comes to mind: I see whirling, spinning educators crashing into each other, spinning off the map, and creating all kinds of unintended destruction. I see these beings spinning into states of physical and emotional breakdown. I see the stress and pressure fracturing communities of folks who should really be allies. I see anxiety, frustration, fear, and impatience. And I see extensive trails leading back towards the origins of this madness, each entity responding to something immediate with distant roots. It’s a frightening sight, I know.

The craziness has got to stop. It’s not serving anyone.

What’s at Stake?

I’ll cite data, because the clamoring for data never ceases: We, in public schools, are unable to retain effective teachers or those who show signs of becoming effective teachers. In my district, 50 percent of teachers quit within three years. Principal-turnover is equally high. The great majority of these educators are promising, effective people committed to kids. Teachers quit because of the stress, low pay, long hours, and endless demands for more of everything — more hours, more this, more that.

It’s time to slow down. In our crazy whirling, we are only creating more chaos and mess to clean up.

If we slowed down, we could reflect on what we’ve been doing and what’s been working; we could ask questions, explore root causes, and we could listen to each other. And if we engaged in some of these practices, there’s a greater likelihood that we’d uncover authentic solutions, make some significant changes, feel better about our work, and deliver some sustainable results.

A Paradigm Shift Needed

About a year ago, over coffee with Jenn Lutzenberger-Phillips, a dear friend and colleague, I was ranting about the frenetic pace and constant piles of more to do in our school system. “Now our strategic plan has an additional 27 initiatives, 14 of which we have to complete this year,” I’d bemoaned (or something to this effect). Jenn, always witty and brilliant, responded with this suggestion: “We need a Slow Schools Movement.” Here, in the California Bay Area, there’s much talk about “Slow Food” — an approach to cooking and eating that’s seen as more holistic, sustainable for the planet, and healthier for our bodies. There’s an appealing community-building element, too; some “Slow Foodies” literally eat slower or eat meals accompanied by hours of reflective conversation, storytelling, laughter, and connection. The Slow Food Movement reflects a shift in how we experience food and eating, farming and nutrition, how we come together with other human beings.

A Slow Schools Movement would offer a parallel paradigm shift — an approach where we’d intentionally, mindfully work on one project at a time, one goal, or one initiative. We could work hard and focused, with urgency and intentionality, for eight hours a day, and then we could go home to our families, to our out-side-of-work lives, and home to ourselves. And we’d nurture and sustain many communities.

I’d love to lead a team or school or initiative where we could try this approach for a year or two where we’d slow way down, work no more than eight hours a day (a revolutionary concept!) and then we’d explore the impact of having tried this approach. The current systems at school have teachers doing this: burning out by burning both ends of the candle (what telling metaphors). It’s not working; just look at the turnover data.

I absolutely believe that we could still accomplish great things, we could transform education, and we could even close the achievement gap if we slowed way down. We’d enjoy our work more and enjoy each other’s company. We can start by transforming the way we think about “slowness.” Slow is wonderful. Slow is thoughtful. Slow is sustainable and human and transformational. Won’t you join Jenn and I in the Slow Schools Movement?

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