Trending February 2024 # Google To Launch New Doorway Pages Webspam Update # Suggested March 2024 # Top 3 Popular

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Will this be Google’s biggest algorithm update of the year so far?

Importance: [rating=4]

Recommended link: Google’s official announcement – ‘An update on Doorway pages’

Wow, this seems a strange one! It feels like back to the 1990s when Doorway pages were a common SEO technique to get ranked in Altavista which was popular before Google even launched. When Google launched in 1998, their push to create more relevant results soon saw them outlaw Doorway pages and issue webmasters guidance to avoid them. So a definite sense of Déjà vu for me and many other search marketers I’m sure!

I’ve rated this alert as 4 out of 5 since although this webspam penalty is clearly aimed at targeting SEO spammers, there is always the risk of false positives from companies who are looking to practice ethical SEO. Google has issued a warning on their Webmasters Tools blog and updated their definition of doorway pages, so it’s worth getting familiar with their definition of a doorway page to see whether your business could be a ‘false positive’ and keeping a careful eye on organic traffic levels to different types of pages across your site in analytics in the weeks ahead.

What marketers need to know about The Doorway page update

“Doorways are sites or pages created to rank highly for specific search queries. They are bad for users because they can lead to multiple similar pages in user search results, where each result ends up taking the user to essentially the same destination. They can also lead users to intermediate pages that are not as useful as the final destination”.

For false positives, I’m concerned about this part of the definition .

“…sites or pages created to rank highly for specific search queries”. The question here is how does this type of page differ from a category page deliberately optimised for SEO which aims to get visitors on to other product or content pages?

Here are some examples of doorway page practices given by Google to help explain it:

Having multiple domain names or pages targeted at specific regions or cities that funnel users to one page

Pages generated to funnel visitors into the actual usable or relevant portion of your sites

 Substantially similar pages that are closer to search results than a clearly defined, browseable hierarchy”

So, reading between the lines, pages which could get a penalty are: Pages that link to other parts of the site using a list, with little other content to add value through additional content;  Pages that are not part of a hierarchy – which can be the case with AdWords landing pages.

Google seems likely to use similar signals to Panda for ‘thin content’ that show that users are not engaging with these pages including low dwell time or even low levels of links or social shares. Indeed Google specifically mentions Doorway pages in its update page discussing manual penalties for pages with thin content or no added value.

2. The doorway page approach may be part of other sites. The announcement specifically mentions affiliates and separate domains, so it seems this could be targeted specifically at affiliates (who of course indirectly compete with Google AdWords).

3. Landing pages targeting local search results may be at risk. The new definition of doorway pages specifically calls these out. It’s quite common still to see boilerplate pages with auto-generated keywords which are ‘doorway pages’ for local businesses with a national network, e.g. car rental, however, they usually provide relevant content on the page, so should be legit. As has been pointed out in Local Search Forum, Google uses a similar approach in their ‘Get Your Business Online’ campaign.

4. Update Coming real soon now’. This is likely a change to watch for over the next few weeks rather than days judging by the long warning about Google SEO Google’s official turn of phrase is “we’ll soon launch a ranking adjustment. which doesn’t give much to go on/

5. There is no ‘cool’ name for this update (yet) – I think it will probably remain the “Doorway Page update’ – no other name necessary surely – works better than Pigeon or Hummingbird.

How do you see this update – do you think there is a risk of false positives? Which other types of legit pages could be harmed, e.g. on Ecommerce sites?

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How To Transfer Google Authenticator To New Phone

How To Transfer Google Authenticator To New Phone

Yeah!! You need to put in the codes manually that can bother people for whom time is more important than anything else. Thankfully, the Google Authenticator transfer to new phones is doable with a few limitations. Or else, the whole concept of 2FA will go in vain because you must receive the code nowhere but the device you are using.

Let’s understand the process of how to transfer Google Authenticator (codes) from an old phone to the new one:

How to Transfer Google Authenticator Codes to New Phone

Now that we have the prerequisites, let’s start the process now:

1. Download the Google Authenticator on your new phone.

3. Now, on the 2FA page, look for the Authenticator app section & tap on Change phone.

4. Now tap on the kind of phone you are using currently (iPhone / Android)

5. Now, on the Set up Authenticator screen, complete the process with barcode.

6. Follow the process by opening the Google Authenticator app on your new phone, tap on Setup & scan the Barcode.

7. Following the scan, you’d need to put in the one-time code to verify if it’s working fine. If it dne, you are all set with transferring the Google Authenticator codes on the new phone.

Now that you have set up Google Authenticator on the new device, it’s time to set the same up for the other service platforms (Dropbox, Slack, Reddit etc.) We would need to eventually migrate Google Authenticator on every one of those platforms but know that it’s a bit time-consuming process.

Transfer Google Authenticator to New Phone For Other Platforms Also

Like we successfully transferred Google Authenticator codes to new phones, doing the same for different platforms is also pretty straightforward. There will be a few tweaks according to varied platforms; the overall gist to transfer the Authentication codes wouldn’t be different. All you need to do is, just follow the below instructions:

1. Find the 2FA Settings of the website/app you’d want to change for (you can find that in either the account section or the password or security section of the website).

2. Once you find the same, disable the 2FA Settings on the website & it will ask you to enter the password to go ahead with logging in.

3. After this, you need to re-enable the 2FA process on the same website with scanning the barcode with Authenticator (using the same process we used for transferring Google Authenticator codes to new phones).

Importance of Enabling Two-Factor Authentication on Your Device

We all know how privacy & security (different platforms) is being breached almost every single day & we only know about the incidents that get published. At this time, enabling two-factor authentication on your device is like having another security guard so that no one can get in without your permission.

Wrapping Up

Using two-factor authentication makes every logging attempt a bit safer than the normal process on condition that you possess the device that’s receiving the 2FA code. However, sometimes you switch the cell phone & want to get the authorization code on your new device. That’s when we try to transfer the Google Authenticator on a new phone so that the security wall stays the same irrespective of whatever device you are using, as long as you carry the device with you all the time.

Start using the two factor authentication process by Google (if not using already) & keep yourself safer.

Next Read:

How to Set Two Factor Authentication for Facebook

Simple Ways to Transfer Files From Mac to Mac

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About the author

Ankit Agarwal

Genshin Impact 2.2 Update: All New Events

Genshin Impact 2.2 update: All new events

We check out every event!

Genshin Impact’s latest update brings with it a slew of new events over the coming weeks, starting from October 13th. Alongside the current limited-time codes for 300 Prima gems and the upcoming new gacha rolls, the game is updating with a bevvy of new things to do, including some refreshes of older content.

In a vain attempt to completely mask the current disappointment, Genshin Impact is throwing the equivalent of sweets into our collective faces by introducing a whole new area, as well as three new quest lines.

Labyrinth Warriors Event

The whole 2.2 event is under the banner “Into the Perilous Labyrinth of Fog”, which will focus on the Labyrinth Warriors event. From the description and sounds of things, you’ll have to wade through a survival-esque area with ever surmounting odds, as you explore five different floors for rewards.

Two teams go in, with an attacking and defending team, so I suspect you’ll want to grab as many characters beforehand to ensure that you can do repeat goes without having to hang around and wait. Xinyan can also be invited to join your party.

The event isn’t just about surviving though, as you’ll be able to buff your characters with different Shikifuda to help even the odds as you climb each floor.

The rewards for the Labyrinth Warriors are:

Primogems

Crown of Insight

Acension Materials

Talent Level-Up Materials

Mystic Enhancement Ore

More

EXP Materials

Shadow of the Ancients

This event centres around a new hulking Anomalous Model Ruin Grader, a boss character that needs to have extensive research put in to ensure a solid method of defeating it. The event is split into three different quests, where you’ll do your usual surveying the land for specific areas, a defence section as you try to charge data sampling spikes with electro attacks and finally, a showdown with the robot itself.

This fight will only end if all the electro spikes are activated, as the Grader will simply get back up and start fighting again if you happen to knock it down. There’s a lot of specific things to do for extra rewards – looks like your usual Mora and item affair – with 100 primogems up for grabs for beating the beast.

Tune to the World’s Sounds

You’ll be gifted a small Floral Zither by Kazuha and join different characters for songs across three different difficulties (Normal, Hard and Pro), for rewards at each level. These include Primogems, Mora, EXP, Talent and Mystic Ore materials.

This mode makes a return with additional updates, including long notes you need to hold down the button for and the sidekick that will join you.

Dreams of Bloom

Gardening takes the centre stage of this event, as you plant and meet requirements based on what you’ve grown for rewards. This includes your usual affair, but also Sakuya’s Special Gardening Package. You’ll then be able to take the plants and decorate your Teapot, as well as send them to friends.

Seeds not used in this event will be deleted from your account afterwards. Each seed can generate up to three types of flowers, so you’ll have to rely on the powers that be to get the right ones for whatever quest comes up.

Ley Line Overflow

Returning to Genshin Impact is the various material boost event that happens three times a day, the Ley Line Overflow event! Hooray! Grab tonnes of EXP and Mora to get your characters back up to speed for the brand new events happening in 2.2.

Hangout Events: Series 3

You can look forward to hanging out with two characters, including the new Thoma, as you discover more about their lives and stories in the world of Genshin Impact.

Google Rolls Out New Eco

New filters in Google Search can help users find the most eco-friendly options when it comes to planning travel and buying appliances.

Google CEO Sundar Pichai announced a number of green initiatives his company is working on, which includes enhancements to Search and Maps among other projects.

Here’s more about the updates announced this week.

Find Flights With Low Carbon Emissions

An update to Google Flights will display information about carbon emissions directly in search results.

Starting today, Google will display a carbon emissions estimate for nearly every flight.

This information will be displayed in the SERPs right next to the price and duration of the flight.

In addition to cost and time, travellers can now factor carbon emissions into their decision-making process.

Google will display associated carbon emissions per seat for every flight, allowing searchers to find lower-carbon options if they prefer.

When users search for hotels they will now see information on their sustainability efforts, such as waste reduction and water conservation measures, and whether they’re Green Key or EarthCheck certified.

Find Environmentally Friendly Appliances

An update to Google Shopping will allow searchers to find the most environmentally friendly options when shopping for appliances.

Searches for energy-intensive products like furnaces, dishwashers, and water heaters will return suggestions in the Shopping tab regarding the most sustainable options.

Eco-friendly Routing in Google Maps

Starting now in the U.S., and in Europe in 2023, Google will highlight the most fuel-efficient route when searching for a location in Maps.

“Thanks to AI and insights from the U.S. Department of Energy’s National Renewable Energy Laboratory (NREL), eco-friendly routing is rolling out now in the U.S. on Android and iOS, with plans to expand to Europe and beyond in 2023.

We estimate that eco-friendly routing has the potential to prevent over one million tons of carbon emissions per year — that’s the equivalent of removing over 200,000 cars from the road.”

Google Maps will continue searching for the fastest route. If it happens to differ from the most fuel-efficient route then Maps will present two options. Users can then decide which route they want to follow.

Coming Soon: Lite Navigation for Cyclists

Google says the use of biking directions on Maps have increased by up to 98% in cities around the world

To make it easier to get around via bike, Google is introducing an alternative to the standard turn-by-turn navigation called “lite” navigation.

Lite navigation mode makes it possible for cyclists tosee important details about their route needing to constantly look at their screen.

At a glance cyclists can see their trip progress, their ETA in real-time, and the elevation of the route. Lite navigation starts rolling out in the coming months wherever cycling navigation is live on Android and iOS in the coming months.

Coming Soon: Updates to EV Search

Google is making it easier to see hybrid and electric vehicle options, compare them against gas-powered models, directly in search results.

Those features will start to roll out in the U.S. this year, with more to come in 2023.

Google Chrome Won’t Update On Windows 11/10

Updating your apps, especially your browsers, are very important. They not only add features to the mix but also make the browser more stable and bug-free. However, a lot of Chrome users are deprived of this privilege. According to them, the Chrome browser won’t update on their Windows 11/10 system. In this article, we will talk about this issue and see what should be done to resolve the issue.

How do I manually update Chrome on Windows 11?

Before going to the troubleshooting guide, let us once again try to manually update Chrome. To do the same, follow the prescribed steps.

Open Google Chrome.

See if there is an available update.

If Chrome is not updating, move to the troubleshooting guide.

Fix Google Chrome won’t update on Windows 11/10

If the Chrome browser won’t update on your computer, try the following solutions.

Restart your computer

Check your Internet Connection

Clear Chrome Cookies, Browsing Data, and Cache

Enable Google Update Service

Reset Chrome

Disable Antivirus or Firewall Temporarily

Reinstall Chrome

Let us talk about them in detail.

1] Restart your computer

Sometimes, the issue can be resolved just by rebooting your system. Because, it will not only restart the OS but also, services related to Windows and Chrome. So, go ahead and restart your computer and see if that fixes the issue. If Chrome is still not updating, move to the next solution.

2] Check your Internet Connection

Your browser may fail to update if it’s not getting proper Internet. To confirm this, you can use your Chrome browser or any other browser and open a free Internet Speed tester. Run the tool to get the bandwidth. If it’s low, run the same tool on another device connected to the same network. In case, all the devices are concluding that your Internet is slow, restart your Router and if that doesn’t work, contact your ISP. If yours is the only device with the said issue, check our guide to see how to fix slow Internet.

3] Clear Chrome Cookies, Browsing Data, and Cache

Next up, we are going to clear Chrome’s Cookies, Browsing Data, and Cache. If any of them is corrupted, this solution will do the trick for you. Follow the given steps to do the same.

Open Chrome.

Select Settings.

Now, check if the issue persists. In case, Chrome is still not updating, go to the Clear browsing data option and then clear all the options in the Advanced tab.

Hopefully, this will do the job for you.

4] Enable Google Update Service

Google Update service is usually enabled on your computer, but since Chrome is not updating, we should take a lot of the services and see if the issue persists.

To do the same, launch Services and look for Google Update Service, there are two services:

gupdate – Automatic Delayed Start

gupdatem – Manual

If they are stopped, you need to set the Start button.

Now, check if the issue persists.

5] Reset Chrome

Next up, we have to reset Chrome, this will disable extensions, delete cookies and caches, and reset settings to the factory default. To do that, follow the prescribed steps.

Now, check if it’s updating

Related: Chrome update failed with error codes 3, 4, 7, 10, 11, 12

6] Disable Antivirus or Firewall Temporarily

If you configured a third-party antivirus, it can stop Chrome from fetching its updates. That is why you should disable the third-party antivirus or firewall and try updating Chrome. Once the app is updated, go back and turn on the security program.

Although this cause is usually seen in computers with a third-party antivirus, we can not say that Windows Defender can never interfere with Chrome. To confirm, you can disable Windows Defender temporarily and try updating Chrome.

7] Reinstall Chrome

If nothing works, you can always uninstall Chrome and install its latest version. However, this is not a solution instead it’s a workaround.

Read: Fix Error 0x80040902 during Google Chrome update 

Why does Google Chrome not work on Windows 11?

If you are seeing Google Chrome has stopped working then this means that your app has crashed. There could be various reasons why this has happened, but mostly, it has something to do with corruption. You may have a corrupted cache, cookies, program files, extension, etc. You can find some of the fixes in this article, but I would recommend you check our guide on what to do when Chrome has stopped working or is crashing.

Read: List of best alternative web browsers for Windows 11/10.

What Is A Google Broad Core Algorithm Update?

When Google announces a broad core algorithm update, many SEO professionals find themselves asking what exactly changed (besides their rankings).

Google’s acknowledgment of core updates is always vague and doesn’t provide much detail other than to say the update occurred.

The SEO community is typically notified about core updates via the same standard tweets from Google’s Search Liaison.

There’s one announcement from Google when the update begins rolling out, and one on its conclusion, with few additional details in between (if any).

This invariably leaves SEO professionals and site owners asking many questions with respect to how their rankings were impacted by the core update.

To gain insight into what may have caused a site’s rankings to go up, down, or stay the same, it helps to understand what a broad core update is and how it differs from other types of algorithm updates.

After reading this article you’ll have a better idea of what a core update is designed to do, and how to recover from one if your rankings were impacted.

So, What Exactly Is A Core Update?

First, let me get the obligatory “Google makes hundreds of algorithm changes per year, often more than one per day” boilerplate out of the way.

Many of the named updates we hear about (Penguin, Panda, Pigeon, Fred, etc.) are implemented to address specific faults or issues in Google’s algorithms.

In the case of Penguin, it was link spam; in the case of Pigeon, it was local SEO spam.

They all had a specific purpose.

In these cases, Google (sometimes reluctantly) informed us what they were trying to accomplish or prevent with the algorithm update, and we were able to go back and remedy our sites.

A core update is different.

The way I understand it, a core update is a tweak or change to the main search algorithm itself.

You know, the one that has between 200 and 500 ranking factors and signals (depending on which SEO blog you’re reading today).

What a core update means to me is that Google slightly tweaked the importance, order, weights, or values of these signals.

Because of that, they can’t come right out and tell us what changed without revealing the secret sauce.

The simplest way to visualize this would be to imagine 200 factors listed in order of importance.

Now imagine Google changing the order of 42 of those 200 factors.

Rankings would change, but it would be a combination of many things, not due to one specific factor or cause.

Obviously, it isn’t that simple, but that’s a good way to think about a core update.

Here’s a purely made up, slightly more complicated example of what Google wouldn’t tell us:

“In this core update, we increased the value of keywords in H1 tags by 2%, increased the value of HTTPS by 18%, decreased the value of keyword in title tag by 9%, changed the D value in our PageRank calculation from .85 to .70, and started using a TF-iDUF retrieval method for logged in users instead of the traditional TF-PDF method.”

(I swear these are real things. I just have no idea if they’re real things used by Google.)

For starters, many SEO pros wouldn’t understand it.

Basically, it means Google may have changed the way they calculate term importance on a page, or the weighing of links in PageRank, or both, or a whole bunch of other factors that they can’t talk about (without giving away the algorithm).

Put simply: Google changed the weight and importance of many ranking factors.

That’s the simple explanation.

At its most complex form, Google ran a new training set through their machine learning ranking model and quality raters picked this new set of results as more relevant than the previous set, and the engineers have no idea what weights changed or how they changed because that’s just how machine learning works.

(We all know Google uses quality raters to rate search results. These ratings are how they choose one algorithm change over another – not how they rate your site. Whether they feed this into machine learning is anybody’s guess. But it’s one possibility.)

It’s likely some random combination of weighting delivered more relevant results for the quality raters, so they tested it more, the test results confirmed it, and they pushed it live.

How Can You Recover From A Core Update?

Unlike a major named update that targeted specific things, a core update may tweak the values of everything.

Because websites are weighted against other websites relevant to your query (engineers call this a corpus) the reason your site dropped could be entirely different than the reason somebody else’s increased or decreased in rankings.

To put it simply, Google isn’t telling you how to “recover” because it’s likely a different answer for every website and query.

It all depends on what everybody else trying to rank for your query is doing.

Does every one of them but you have their keyword in the H1 tag? If so then that could be a contributing factor.

Do you all do that already? Then that probably carries less weight for that corpus of results.

It’s very likely that this algorithm update didn’t “penalize” you for something at all. It most likely just rewarded another site more for something else.

Maybe you were killing it with internal anchor text and they were doing a great job of formatting content to match user intent – and Google shifted the weights so that content formatting was slightly higher and internal anchor text was slightly lower.

(Again, hypothetical examples here.)

In reality, it was probably several minor tweaks that, when combined, tipped the scales slightly in favor of one site or another (think of our reordered list here).

Finding that “something else” that is helping your competitors isn’t easy – but it’s what keeps SEO professionals in the business.

Next Steps And Action Items

Rankings are down after a core update – now what?

Your next step is to gather intel on the pages that are ranking where your site used to be.

Conduct a SERP analysis to find positive correlations between pages that are ranking higher for queries where your site is now lower.

Pay attention to the content itself. As you go through it, ask yourself questions like:

Does it provide a better answer to the query than your article?

Does the content contain more recent data and current stats than yours?

Are there pictures and videos that help bring the content to life for the reader?

Google aims to serve content that provides the best and most complete answers to searchers’ queries. Relevance is the one ranking factor that will always win out over all others.

Take an honest look at your content to see if it’s as relevant today as it was prior to the core algorithm update.

From there you’ll have an idea of what needs improvement.

Keep focusing on:

User intent.

Quality content.

Clean architecture.

Google’s guidelines.

Finally, don’t stop improving your site once you reach Position 1, because the site in Position 2 isn’t going to stop.

Yeah, I know, it’s not the answer anybody wants and it sounds like Google propaganda. I swear it’s not.

It’s just the reality of what a core update is.

Nobody said SEO was easy.

More resources:

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