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Google Lowers IPO Price, Limits Shares

Google’s IPO wasn’t as popular as expected, apparently not as many fish bit at the Dutch Auction bait. Google will be lowering its estimated price range to between $85 and $95 per share, down from its earlier prediction of $108 and $135 per share which was recommended tho those who bid through auction closing last night.

According to the AP, Google also said the number of shares available to the public will be lowered as existing holders will now only sell 5.5 million shares, down from about 11.6 million. Google itself will sell 14.1 million shares as originally planned. The change makes a total of 19.6 million shares available, which is a decrease of about 6.1 million shares. The action should help increase the per-share price because the overall supply of shares has decreased.

Google sent an e-mail notice out early Wednesday mornign to people who had registered to bid in its unusual auction that will determine the ultimate IPO price. Here is the transcript:

Google and the underwriters requested that the Securities and Exchange Commission declare the registration statement effective on Wednesday, August 18, 2004 at 4:00 p.m. (Eastern Daylight Time). Holders of bidder IDs will be sent a notice of effectiveness once the registration statement has been declared effective. Google and the underwriters expect to close the auction when the registration statement is declared effective.

A registration statement relating to Google’s Class A common stock has been filed with the Securities and Exchange Commission but has not yet become effective. Google’s Class A common stock may not be sold nor may offers to buy be accepted prior to the time the registration statement becomes effective. This communication shall not constitute an offer to sell or the solicitation of an offer to buy nor shall there be any sale of Google’s Class A common stock in any state in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state. No offer to buy shares of Google’s Class A common stock can be accepted and no part of the purchase price can be received until the registration statement has become effective, and any such offer may be withdrawn or revoked, without obligation or commitment of any kind, at any time until the notice of acceptance is sent after the effective date.

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Google Pixel Tablet Is Finally Here: Price, Specs, Features, Dock, And More

Google Pixel Tablet price and availability

Google

Pixel Tablet (8GB/128GB) with Charging Speaker Dock: $499 / £599 / €679 / CAD $699

Pixel Tablet (8GB/256GB) with Charging Speaker Dock: $599 / £699 / €799 / CAD $799

Performance

Supplied by Google

The Pixel Tablet is effectively in line with the Pixel 7 series in terms of horsepower, bringing a Tensor G2 processor, 8GB of RAM, and 128GB or 256GB of fixed storage.

The Tensor G2 isn’t quite as powerful as rival chips like last year’s Snapdragon 8 Gen 1 family and the current Snapdragon 8 Gen 2 processor. But it should still deliver speedy performance in everyday use and in demanding apps.

Furthermore, our own Pixel 7 series testing found that the Tensor G2 beat some Snapdragon 8 Gen 1 series phones when it came to sustained performance. We’re also expecting slightly better performance here thanks to the larger form factor enabling improved cooling.

Display

The display is a key part of any tablet, and the Pixel Tablet totes a large 10.95-inch screen (2,560 x 1,600, 16:10). This is an LCD panel rather than an OLED screen, but this choice isn’t uncommon in the high-end Android tablet space as devices like the vanilla model Samsung Galaxy Tab S8 and OnePlus Pad offer LCD screens too.

In any event, the Pixel Tablet screen delivers 500 nits of typical brightness and supports USI 2.0 stylus pens. So artists and/or those who prefer handwriting over typing should be happy with the latter capability. However, you’ll have to buy a third-party stylus as Google isn’t offering an official pen.

To spruce up that display, Google has already released an update that includes the emoji and cinematic wallpaper features the company announced during Google I/O. Additionally, it appears Google plans to launch a Pixel Tablet screensaver app called Dreams. The app briefly appeared in the Play Store before getting taken down. The page featured a collection of screensavers, one of which included the Weather Frog.

Battery

The Pixel Tablet has a battery capacity of 7,020mAh. As far as tablets go, this is quite low. The Samsung Galaxy Tab S8, for example, has a battery capacity of 8,000mAh, and the newer OnePlus Pad clocks in at 9,510mAh. Of course, this lower-than-average battery capacity can probably be forgiven since the Pixel Tablet is primarily designed to stay at home and attached to the dock whenever it’s not in use.

Speaking of which, it charges at 15W using a USB-C cable and an appropriate charger (not included in the box). When you snap it onto the dock, it charges at that same 15W speed. There is no wireless charging supported.

Google points out that, on a full charge, you can expect 12 hours of video streaming over Wi-Fi (via YouTube at 1080p).

Camera

Supplied by Google

You shouldn’t expect a top-tier photography experience from the Pixel Tablet, given that it’s a tablet, after all. But you’re still getting an 8MP camera (ƒ/2.0, 1/4-inch sensor, 1.12μm, 84-degree FoV) on each side of the slate.

Both cameras are fixed-focus affairs too, but there are still a few solid features here. For one, the front-facing shooter offers an Apple-style continuous framing feature, keeping you in the center of the frame as you move around during video calls. This feature is restricted to the docked setup, though.

The Pixel Tablet camera app also offers features like Night Sight, Long Exposure, Top Shot, and Live HDR+ previews. So it’s relatively flexible if you’re in a pinch.

Google Pixel Tablet specs

Yes, you can use a stylus pen with the Pixel Tablet. The device supports USI 2.0 stylus pens.

No, the Pixel Tablet lacks a SIM card slot and, therefore, cellular connectivity.

You can’t make traditional phone calls with the Pixel Tablet due to the lack of cellular connectivity. But you can make VoIP calls via third-party apps.

Yes, the Pixel Tablet can run the Android version of Microsoft’s Office apps.

Google Home Mini, Home Max Smart Speakers Launched: Price, Features And More

The Google Home Mini is priced at $49. It is available for pre-order starting today. Google Home Max is the much more interesting and expensive device. It is said to be 20 times as powerful as Google Home. It costs $399 and will be will go on sale in December, starting with the US initially.

Google Home Mini

Basically, Google Home Mini is a smaller, cheaper Google Home designed to make the Google Assistant reachable into more rooms of your home. In such a way it will be better for getting news, schedule updates, listening to podcasts, and sending instructions to other Google-connected products. It will also connect wirelessly to any speaker with built-in Chromecast.

The Mini comes in three colors: Chalk, Charcoal, and Coral. It’s an attractive device with a fabric-covered body. It’s about four inches in diameter and about one and a half inch tall. According to the company, its sound is quite good going by its size. And it’s easily capable of making itself heard in a medium-sized room.

The controls on the Home Mini are also simple. You need to just tap on its top to pause, and tap on the left or right side to adjust the volume. There’s a mute switch on the back and four indicator lights under the fabric on top, visible only when they lit up. It charges with a Micro USB, and not with USB Type C.

Google Home Max

Google Home Max is the much more large and capable device. It’s a stereo speaker with two 4.5-inch woofers and a couple of tweeters flanking them for much-improved bass performance. It’s basically designed to take on other speakers from the likes of Sonos, Bose, and Apple’s HomePod.

The company is also touting the Smart Sound feature, which adapts the audio to where the user is in the room, for the best acoustic performance. All of the features are behind a speaker grille covered with acoustically transparent fabric. Interestingly, it is glued on, and can be replaced if you want to. It comes in two colors: Black and White.

Pricing and Availability

The Google Home Mini has been priced at $49 (roughly Rs. 3,200). It is available for pre-orders from Wednesday itself in Canada, France, Germany, Japan, the UK, and the US. The Home Mini smart speaker will go on sale from October 19. There is no information on its availability in other markets.

Google Home Max is priced at $399 (roughly Rs. 26,000). It will go on sale not around December, starting with the US before being made available in other regions. It will also come with a 12-month subscription to the ad-free YouTube Red, which includes YouTube Music.

Google also introduced a new feature called Voice Match. With this, the speakers recognize individual voices. It will be rolling out to all the 7 countries in which the Home speakers are available. The company is also working on improved voice recognition. Moreover, the hands free calling feature, which was introduced earlier in the US is coming to the UK later this year.

Box Ceo: Ipo, Beefed Up Collaboration Features On The Horizon

Box, the red-hot provider of the eponymous cloud storage and file-sharing service, will boost the collaboration capabilities of its product in the next 18 months, and could become a publicly traded company next year or in 2023.

Box, which has raised more than $300 million in funding since its founding in 2005 from investors like Draper Fisher Jurvetson and Andreessen Horowitz, now has a roster of more than 150,000 customers with more than 15 million end users.

Customers include more than 90 percent of the Fortune 500, and revenue grew almost 150 percent last year, as demand soared for its service, which lets employees do document-centric collaboration with each other and with outside parties like customers and partners.

“I wouldn’t expect us to go public this year, but it’s something we’re certainly thinking about and talking about over the next couple of years,” said Aaron Levie, the company’s wunderkind co-founder and CEO, who is 28 years old.

“We don’t have a specific timeframe [for the IPO] because there’s so much we’re investing in from a growth standpoint, but it’s something we’re very aware of and sensitive to,” he added.

One area of growth the Los Altos, Calif., company is focusing on is its international expansion.

A little over a year ago, Box launched a formal push to boost its sales abroad with the opening of its European headquarters in London, and Levie said that the results have exceeded expectations. “The international opportunity is huge for us,” he said.

Having gained a solid footing in Europe, Box now has its sights set on Japan, and the goal is to push the company’s percentage of international revenue from below 20 percent of its total today to between 30 and 40 percent over the next few years.

Of course, rivals aren’t giving Box a clear path to the basket. The company faces a variety of competitors, including storage and file-sharing specialists like Egnyte, YouSendIt, and Dropbox, as well as cloud collaboration players with their own competing products like Microsoft with SkyDrive and Google with Drive.

The Box service, which can be accessed from computer browsers and mobile apps for all major platforms, is aimed at businesses of all sizes, and Box plans to deepen and broaden its collaboration features.

“We have a very long roadmap around collaboration and [file] sharing and how people can work with their data and content,” Levie said. “We’re very early on that roadmap. What you see today is not how the product will look in six or 18 months.”

Two recent acquisitions give an idea of what’s to come.

In May, Box bought an unreleased application called Folders. That application was designed to give iPhone and iPad users a mobile front-end interface for Box as well as for competitors Google Drive and Dropbox.

At the time, Box officials said that the Folders technology will be meshed with Box’s iOS application and upgraded later this year. Folders includes a PDF viewer, a music player, document, photo and video viewers, a photo and video recording tool and the capability to create and edit notes.

Also in May, Box acquired Crocodoc, whose HTML5 technology it will use to improve the way documents stored on its service are rendered for viewing, replacing its existing document preview feature.

“We’re making a significant push right now to ensure we have the absolute simplest experience around managing and consuming content,” Levie said.

He’s convinced that the attractiveness of the Box service will continue to rise along with the popularity of cloud-based business software, which is creating an ever-growing number of fragmented content and data silos across applications.

“Customers have gone from using a dozen or half a dozen [cloud] services or apps in their business, to using hundreds, so there is going to be even more demand for centralizing your business content at once within Box, and being able to extend that content to all of the apps you’re using,” Levie said.

To that end, Box established years ago and continues to enhance a developer platform for its service so that software vendors and enterprise developers can link the Box product with their tools, applications and systems.

“We want Box to be the underlying platform where that collaboration and content sharing happens, so we have to invest directly in apps that will drive that as well as in platform functionality that will create those experiences,” he added.

Get More Social Shares For WordPress Posts Using Social Locker

You diligently checked everything to make sure your piece is perfect. And you hit the “Publish” button, brimming with the expectation of fame and fortune. And to add icing to the cake, you shared your masterpiece to all of the social media that you are a part of.

And then you wait.

You know that your writing is good. If only you could get enough social traction, it would become viral. The question is, how can you persuade your readers to share?

If you are a WordPress user, one of the solutions is to use Social Locker.

The Simple Mechanics Behind Social Sharing

You see, people are naturally egotistic animals. They only care about themselves and – to some extent – their close family. To “nudge” them to do something, you need to give them incentives. Or in some cases, prevent them from getting incentives before they do what we want.

This is the concept behind Social Locker. The plugin will help a WordPress owner to “lock” certain valuable parts of their post/page. The reader can unlock it only if they share the post/page to social media.

Of course, this tactic won’t do you any good if your content is about what you had for breakfast this morning. But if you have something that your readers want, they won’t think twice of sharing your post just to get it.

Using Social Locker

Install and activate the plugin, and you are ready to go!

Note: the developer also creates a similar plugin called Opt-In Panda that will unlock the content after the users join your mailing list or log in to your site. If you are currently growing your mailing list, I think Opt-In Panda should also be in your arsenal.

The first step of using Social Locker is to have valuable content. For example, you have a custom-made WordPress plugin that people want. You could create a post or page about that plugin and put the download link there.

Then you could lock the content using Social Locker. All you need to do is to put your protected content between Social Locker’s shortcode set. The default shortcode set is

You can either copy and paste the shortcode or highlight the valuable content and choose one of the available lockers from the BizPanda icon on the editor bar. And that’s as difficult as the process can be.

After saving/publishing the content, your reader will see the Social Locker bar on your post/page protecting your valuable information.

The content will be revealed as soon as they share the post/page.

More Settings – If You Want To

There are several things that you could tinker with if you want to customize the lock to fit your needs. Go to the “BizPanda” menu from the sidebar and choose “All Locker.”  Pick one that you want to edit and select “Edit.”

You can edit everything about the locker including the header and the message on the locker bar. You can also insert images and other elements to the locker bar to make it more attractive.

Other elements that you can edit are the shortcodes, theme, overlap models, the social button order, and more. Specifically regarding the social button, you can set different URL to share instead of the one where the Social Locker bar is located. This is useful if you want to accumulate shares on one of your articles. You can also use your home page URL to share.

You can use a different locker for a different post. The plugin allows you to create as many lockers as you want.

If you are crazy about data, you can check the “Stats & Reports” menu.

Jeffry Thurana

Jeffry Thurana is a creative writer living in Indonesia. He helps other writers and freelancers to earn more from their crafts. He’s on a quest of learning the art of storytelling, believing that how you tell a story is as important as the story itself. He is also an architect and a designer, and loves traveling and playing classical guitar.

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Fran├žois Goube Shares Why Data Is So Important In Seo

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In this Marketing Nerds episode, François Goube of OnCrawl joins SEJ Executive Editor Kelsey Jones to talk about the importance of data in SEO, how you can use it to prove ROI, and what types of data you should be paying attention to.

Here are a few transcribed excerpts from François and Kelsey’s discussion, but make sure to listen to the podcast to hear everything:

Aspects of Data That SEOs are Ignoring

First of all, I’m glad to see our industry taking a more scientific approach towards SEO, and people are more aware of a lot of metrics like link quality, quality of content, usage metrics, stuff like that. But I think SEOs should go further.

For instance, they don’t mind not having metrics about how an on-page ranking factor is impacting the SEO performance. When you’re looking at log analysis or crawling data you can check how your website behaves.

How many of my inbound links should I point to my top pages? How many should I add to my product pages to impact search engine result pages? All of these questions can be answered by looking into the log and crawl data, and it’s like unlocking the Google black box. I think SEOs have just started realizing that.

Should Data be Different Based on Industry?

If you’re an e-commerce vendor you want to see the SEO impact on sales; if you’re a news website you want to track pageviews or ad revenues generated by organic traffic. Google is trying to map the Internet by topic, and we’re seeing Google bar behavior that is very different from one industry to another.

From a general point of view, in terms of net linking or rankings, you obviously need to make your analysis on a defined time frame. If you want to check your rankings everyday that’s okay, but you’re spending too much time reporting instead of being productive.

On a monthly basis, check your rankings and popularity or authority. That’s enough. You should have a list—on a weekly basis—about how many links you gained, how many links you lost. This will help identify bad backlinks or the proper execution of your net linking plan. Everyday, you should check your website’s health—getting report on status codes encountered by bots or average page loading time.

You can do this with whatever services you can find on the Internet. You should get in this habit because it’s very dangerous to sail with a kind of fog, not knowing your status codes that encountered by Google bots.

When to Monitor Your Site After Implementing Fixes and Changes

I think the first thing to do is get a tool to control if all of these things you need to fix were really fixed. And then, you can do with a crawler for instance. You can check stuff like the number of your active pages and their evolution. I think you should track it every week for two to three months to see if you’re having an impact.

How can You Stop Clients From Obsessing Over Their Competitor’s Data?

Our role as SEO experts or consultants is to help our customers understand what are the good things to do. And data can help us evangelize these types of subjects.

I don’t think there’s a rule to avoid that kind of reaction. But providing accurate data and spending time teaching your clients how SEO works and how they could integrate it to their marketing strategy is a process.

Setting up a System for Better Client Communication

The first thing to do is to create an ideal report.

The ideal report should include stuff about your rankings and link quality. You should get a perfect knowledge of your website’s health. And please don’t forget analytics metrics such as your bounce rate, time spent on page; and include the impact in terms of business.

It will help customers ask the right questions and understand what you’re doing.

To listen to this Marketing Nerds Podcast with Kelsey Jones and François Goube:

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