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You diligently checked everything to make sure your piece is perfect. And you hit the “Publish” button, brimming with the expectation of fame and fortune. And to add icing to the cake, you shared your masterpiece to all of the social media that you are a part of.
And then you wait.
You know that your writing is good. If only you could get enough social traction, it would become viral. The question is, how can you persuade your readers to share?
If you are a WordPress user, one of the solutions is to use Social Locker.The Simple Mechanics Behind Social Sharing
You see, people are naturally egotistic animals. They only care about themselves and – to some extent – their close family. To “nudge” them to do something, you need to give them incentives. Or in some cases, prevent them from getting incentives before they do what we want.
This is the concept behind Social Locker. The plugin will help a WordPress owner to “lock” certain valuable parts of their post/page. The reader can unlock it only if they share the post/page to social media.
Of course, this tactic won’t do you any good if your content is about what you had for breakfast this morning. But if you have something that your readers want, they won’t think twice of sharing your post just to get it.Using Social Locker
Install and activate the plugin, and you are ready to go!
Note: the developer also creates a similar plugin called Opt-In Panda that will unlock the content after the users join your mailing list or log in to your site. If you are currently growing your mailing list, I think Opt-In Panda should also be in your arsenal.
The first step of using Social Locker is to have valuable content. For example, you have a custom-made WordPress plugin that people want. You could create a post or page about that plugin and put the download link there.
Then you could lock the content using Social Locker. All you need to do is to put your protected content between Social Locker’s shortcode set. The default shortcode set is
You can either copy and paste the shortcode or highlight the valuable content and choose one of the available lockers from the BizPanda icon on the editor bar. And that’s as difficult as the process can be.
After saving/publishing the content, your reader will see the Social Locker bar on your post/page protecting your valuable information.
The content will be revealed as soon as they share the post/page.More Settings – If You Want To
There are several things that you could tinker with if you want to customize the lock to fit your needs. Go to the “BizPanda” menu from the sidebar and choose “All Locker.” Pick one that you want to edit and select “Edit.”
You can edit everything about the locker including the header and the message on the locker bar. You can also insert images and other elements to the locker bar to make it more attractive.
Other elements that you can edit are the shortcodes, theme, overlap models, the social button order, and more. Specifically regarding the social button, you can set different URL to share instead of the one where the Social Locker bar is located. This is useful if you want to accumulate shares on one of your articles. You can also use your home page URL to share.
You can use a different locker for a different post. The plugin allows you to create as many lockers as you want.
If you are crazy about data, you can check the “Stats & Reports” menu.
Jeffry Thurana is a creative writer living in Indonesia. He helps other writers and freelancers to earn more from their crafts. He’s on a quest of learning the art of storytelling, believing that how you tell a story is as important as the story itself. He is also an architect and a designer, and loves traveling and playing classical guitar.
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Who’s in charge of media coverage?
Journalists, reporters, bloggers, influencers, search engines, social media, and – most importantly – brands (that’s you).
There was a time in the not so distant past when journalists were the primary gatekeepers between brands and media coverage. Pitching the media with a press release or holding a press conference was a chance for a headline.
Remember when spamming out multiple online press releases was considered SEO?
In some ways, public relations (PR) has not changed. But in many ways, PR is a whole new ball game.
Brands and marketers have more influence and opportunity for exposure than ever!
Journalists don’t hold the only set of keys to publicity; it’s now a mixed bag of strategies and tricks. The formulas and templates are fluid and still evolving.From Flyers & Posters to Google & Facebook
There was about a 100-year period from the time public relations first started that not much changed. PR bureaus began in the early 1900s with the intent of influencing the public opinion on politics and other issues.
“The three main elements of public relations are practically as old as society: informing people, persuading people, or integrating people with people,” according to Edward Bernays, one of the pioneers of PR.
Today we’re still informing, persuading, and integrating using a blend of old school meets new age search and social.
The days of reporters clinging to wire services for story ideas and Google ranking press releases stuffed with keywords are long gone.
Here are the days of massive opportunity and saturation.Old School PR Tips for Media Coverage
Anyone can jump in the marketing and PR game.
Fire up a Facebook page, set up a Twitter account, and start a blog. No college degree needed.
Unwinding back to traditional best practices, and the art of pitching and building relationships, is still an essential factor in the media coverage success formula.1. Pitch A Story
Breaking through the clutter of the inbox or DM of a journalist, blogger, or influencer isn’t easy, but it is possible.
Remember, you are potentially making their life easier by offering resources for them to make their job easier.2. Study
Make sure you have studied the competitive landscape and know what stories and posts are online and have been published in the past.
Do a Google search, social search, hashtag search, and a search on the online publications to see what stories similar to your idea have been covered.3. Research
You can’t just pitch an idea without having tons of backup data, stats, third-party analysis to help support your story idea.4. Audience
Know your audience and the media’s audience.
Read past articles from the author/journalist. Look at the previous posts of the influencer.
Be able to have a conversation about whom you are pitching and the audience they write for or serve. Be prepared to talk about the audience like it’s your best friend and a real person. The buyer persona!5. Angle
Did you identify your best angle? Better yet did you provide multiple angles?
Be OK with being inspiring versus right. Your angle can inspire and lead to the reporter’s angle and still involve you. Egos aside here.6. Subject Line
The first impression and most important element to get your pitch read. Not only is it essential to get the pitch read, but it’s also important to get the pitch found again when searching an inbox. Use keywords in your subject line that will help the reporter (or anyone you are emailing) find your email later.
Reporters and journalists may not respond right away to emails, but they are notorious for hoarding good email pitches for future use. Some journalists have been known to have an inbox with more than a million old emails they have saved. Make sure you use keywords to make it easy for someone to go back and find a past email.
Social PR Secret: “A subject line is not only important to get a person’s attention, but it’s also essential later for the search functionality,” said Aliza Licht, author of Leave Your Mark and marketing and communications executive in the fashion industry. “Always make it easy for someone to find your email that is in the treacherous sea that is his/her inbox.”
Spoiler Alert: Don’t spoil the pitch by giving it away in the subject line. Putting everything in the subject line gives the reader no reason to open your email, Licht said.7. Format
Always be sure to customize and personalize the content.
Ending group emails or having the “Fwd” in the subject is out. Nobody likes the feeling of being one of the masses. Everyone wants to feel like the one and only.8. Timing
Later isn’t better. Early wins the attention.
A Business Wire survey notes the best time to pitch the media is in the morning:
61 percent of reporters prefer pitches in the morning.
30 percent in the afternoon.
9 percent in the evening.
Tuesdays are the most popular day to pitch the media in general.
Being at the top of anyone’s inbox first thing in the morning drastically increases the chances of getting read and possible action taken. (Disclaimer: If you are pitching a media newcomer or younger person, morning is the worst time to pitch while afternoon or evening is the best!)
Social PR Secret: Craft your emails ahead of time and schedule them to go out at 8 a.m. using Boomerang or HubSpot. You might start your day with a high response rate.9. Length
Nobody wants to open an email and get a huge block of text without bullets, paragraph spacing, or returns. Long emails do not win the race.
Keep the email short, to the point and be mindful of using white space well with bullets, spacing, font size, emojis, photos and end the message with a call to action.
Pitches need to be short and sweet. Period.10. Style & Tone
Aggressive and serious or funny and playful? Humor and authenticity go a long way but stay professional and appropriate.
You can get a good read by following your audience on Twitter or another social channel to get the personality vibe.11. Emails
While press releases are no longer faxed and mailed as a best practice, a Cision survey found that 92 percent of journalists and influencers prefer email pitches.12. Email Address
AOL? Yahoo? Hotmail? Earthlink? Let’s get legit.
You may lose credibility using those old-school email addresses notorious for spam. Make sure you have a legitimate and well-branded email address.13. Exclusive
Can you give them an exclusive? Or an exclusive angle?
“People love the word ‘exclusive’ because they love knowing that they’re getting special content,” Licht said. “Of course if you are using the word ‘exclusive,’ what you are giving them or telling them better be exclusive.”
Follow up and stalking – “Did you get my email?” “Just following up on the email.” You can know if someone opened an email using tools such as Hubspot Sales and the Streak app can give you that info.
It’s always best to follow up a few days later – just realize that “no response” may be the response.The Art of Search, Social, & Media Coverage
According to PWR’s 2023 Journalist Survey, 83 percent of journalists use search engines when researching a story or article. Facebook is the primary social media platform journalists use when working on a story followed by Twitter and LinkedIn.14. Press Releases Still Work, But…
It’s less about quantity and more about quality, storytelling, newsworthiness, relevance, visuals, data, and video.
Up to 84 percent journalists prefer press releases loaded with transferrable assets – such as images, videos, graphics – which they can grab and reuse online and in print or broadcast.15. PR Optimization
Supporting facts and strong headlines are top considerations and photos are the most important supplement a press release can have.
Making sure your headline and body have relevant keywords to have a higher chance of getting picked up in Google searches in the future.
Paying close attention to Google best practices with links in press releases and being mindful you are writing for humans and not just for search engines.16. Online Newsrooms
The hub of your brand news including press releases, media coverage, industry reports, social media streams, company blog, events, and leadership info is the brand’s online newsroom.
TEKGROUP’s 2023 Online Newsroom Survey Report (note: download required) found that 75 percent of journalists refer to an online newsroom when researching an organization (small and large). But a newsroom isn’t just for journalists anymore.
Online newsrooms serve as a content-rich portion of a company website that is visited by prospects, investors, decision makers, influencers, and your customers.
The top things expected in an online newsroom to help get more media coverage include:
PR contact info (if they can’t contact you, they can’t cover you!)
Email alerts for news (or more savvy and intuitive media relations chatbots using Messenger)
Linked social media sites
Company background history
Social PR Secret: How about adding a Facebook Messenger chatbot to your online newsroom for immediate communication? Now your chatbot is the new media relations hero! Chatbot PR Alerts!17. Twitter Lists
Twitter is not only where journalists flock for news and story sources; it has also had somewhat of a “presidential” effect. More and more media relations and networking are happening on Twitter.
Journalists and newscasters are expected to be building a personal following on social for added reach, so interacting on Twitter is where media coverage can begin.
Create private Twitter lists for your targeted media, journalists, writers, and influencers and set up a system to monitor and share their content when it makes sense.
Turning on the social video channel – live video on social media – is the latest trend that is nothing to joke about or miss.
Facebook Live, Facebook Watch, Twitter Live video, and Instagram’s latest IGTV are all opportunities for brand’s to engage with their audience.
Video content is thumb stopping. GlobalWebIndex data indicates that nearly 30 percent of internet users have watched a live stream on Facebook, Twitter, or Instagram.
So it isn’t all about social.
Video will make up 82 percent of all internet traffic in 2023, according to Cisco.
IGTV is Instagram’s new app for watching long-form, vertical video. Brands like Cheddar, BuzzFeed, and Tastemade are crushing it.
However, you don’t need to be a big brand to create your own media coverage with IGTV. All you need is a smartphone, Instagram, and a strategy.Conclusion
Brands and marketers have what seems like an infinite number of ways to stir up positive media coverage using old and new ways.
The trick is standing out in the clutters whether it’s the inbox or IGTV channel, you are in the director’s chair.
More PR, SEO & Social Media Marketing Resources:
Featured Image: Tracy Thomas/Unsplash
8 practical techniques you can apply today to increase your online audience
There’s much talk and some great examples, around how to best use social media to grow your reach online. But, how do you tackle boosting the audience you reach in a planned, structured way. We’ve picked what we feel are the most practical and important techniques to help you do just that. We’ll add to and evolve this list throughout this year.1. Target the most relevant audience segments
The fact is that your audience demographic, all the people that you could market to, vary in their importance in two ways – how commercially relevant they are – are they likely buyers, and also how likely your content is going to motivate them to either share and amplify your brand, or drive them further towards purchase.
Though you could theoretically appeal to lots of people, the reality of time and resources is that focussing on the audience most likely to amplify your message for you is most likely to be the best return on time an effort. How you do this is your influencer strategy.
So find people who are prolific sharers of topical stuff in your market. The beauty of this is they’re easier to find, they’re active online, they carry the most influence in your space and there’s not so many of them. Focussing on the heavy sharers, or influencers, rather than the potential everyone (which means nobody, really) is logical, measurable and realistic. It means you’re message already has the potential to be amplified with the least effort.2. Fish where the fish are
When you do get involved in these marketing outposts, of course remember to add real value and be good web marketer. That way you’ll be rewarded with trust and ultimately traffic. Spamming, trolling and aimless link dropping will get you the boot, or worse, a bad reputation in a space you want to build respect.3. Listen up and leverage data
With tools like Radian6 and Alterian SM2 leading the field, and a plethora of lesser tools such as Social Mention, the ability to follow conversation around your brand or topics has never been easier. However, it’s not the tools that matter so much but how you use them. Blindly using tools will simply mean that you end up with a dubious idea of “sentiment” and a list of company mentions – these maybe interesting but not so actionable.
Instead think about the intelligence or insight that that you can gather by questioning a market from multiple angles, those key influencers, topics that garner most tact ion, and why? Social listening software is too powerful to mildly observe, focus on insights.4. Use the audience’s language not yours
Don’t just aim to be “SEO Friendly”, and don’t assume you already know the customers language well enough.
Understand the language and terms that your audience uses and the relative impact of those terms against purchase (or site goals) via your analytics. How would you explore the language within your market:
Speak to customers (this being the most important!)
Analyse keyword densities on high volume sites in your market
Google’s Adword keyword tool (exact match only!)
Google Instant search – monitor the drop down
Social listening software
Your own website analytics
Don’t forget the simplicity of the last point, IF you use it, how powerful web analytics on your own site is to help you appreciate the detail around how users use your site, the keywords used to get to your content and what people search for on your website.5. Create Relevant, rich content for today’s inbound marketing
You already know that some people will love what you do more than others. All you can do is make content that works on the web – whether that’s particular topics, tone or content types. Remember that most web users are seeking to learn something or pass time, they’re not typically setting out to buy something, see the RF Intent Index below. People like short, snappy and consumable content that teaches, entertains inspires – otherwise why are campaigns that entertain (Lynx, Old Spice, Tippex etc) the most popular, as are informative infographics on particular topics.
Relevant entertainment and information is your opportunity, not just creating any content. Get under the skin of what will inspire your demographics to re-share your content. Don’t create great content for everyone, create it for the right someone.
Keep learning about you target audience and the segments within it. Use multiple information sources to do just that, match content to their unmet needs, here are several way to keep close to your audience and in turn generate the right content:
Support internal data with external, using tools such as Follower Wonk
Email surveys to those segments, once the above is done, base around something useful, like motivation to help segment in a more meaningful way
Spot those segments in point 3, the types that are active online6. Participate with your audience and peers
This sounds obvious – so where and how might you participate? This is mostly down to your audience segments and where they are online, see point 2. Here are some ideas:
Guest blog or re-share content. This is something Dave and I do. Find related and influential sites (or site owners) and connect with them. Focus your efforts though, only right for the most relevant bogs. Make sure you approach with ideas and a great example that’s ready to publish – make it easier to get a yes
Comment in other’s blogs, as above, choose carefully where you invest that time. Have a consistent name, picture and profile in order to to best build your brand reputation. You can find top bloggers in Google’s blog search, for example as well as Follower Wonk.
Social sharing through Reddit and StumbleUpon, and more recently the much hyped Pinterest. There are thousands, this is a massive area. The golden rule is to add value, not spam with links so work hard to be relevant and leverage your great content to best affect (point 6). Invest to get.
Q&A sites are gold so far as rich interactions around things people want to learn. How can you position your content to make it genuinely useful and in turn ensure strategic (selected answers!) opportunities, and so links, back to your website.
Remember that the web is alive and driven by linking. So don’t be afraid to always link back to great sources of information that you’re referencing as well as your own content. The benefits are of course two-fold – you drive traffic via the link as well as tell Google how important that content is.7. Promote and think guerrilla
Not an actual guerrilla! Just savvy and commercial.
Promote yourself (and your content) at every opportunity, without being annoying. Success in social, content and search engine marketing are especially born from sustained effort in the right areas. Rome is certainly not built in a day, you have to earn your way in to the market. As of writing, Twitter just topped 465 million registered accounts, Facebook has over 850 million users, Google+ has nearly 100 million and LinkedIn is over 130 million. These networks demand vast amounts of time and interest from Internet users around the world, and those that participate on these services are likely to help spread the word about your website, service or blog. What content (that word, again!) can you use to promote yourself within a network where it adds value. Use content that best fits what you want to promote and what the user in those networks want to learn about.8. Combining Email and Social media marketing
It’s often the case that your audience you have built as email subscribers is larger than your social media audience (remember ASOS and the EFT ratio). So if you get the basic CRITICAL factors of email marketing right, then you can encourage your audience to share more through social media and so boost your overall audience. Giving a great incentive or reason to share is key.
Dave has written a separate post giving examples of inspiring email campaigns that focus on social media. Here’s one of my favourites:
Are you using social media monitoring (SMM) tools and services tactically? Or maybe you’re still not sure if you are using the right SMM tool(s) based on your specific business needs?
Social media monitoring offers digital marketers a wealth of opportunities for a more strategic approach. There is certainly plenty of conversation about these tools and services. So with so many definitions and nuances out there, let’s start with a 3 step glossary:
Social Media Intelligence: All aspects of social analytics inform your social media intelligence. This intelligence includes not only your own business but the wiser macro and micro environment, such as your competitors.
Social Media Listening: This tool is for listening consumers and delving into customer personas and motivations to inform market research.
Social Media Monitoring: Ongoing use of data-drive listening and analytics to shape your social media marketing strategy.
Successful enterprises across all industries are continuously looking for the possibility to strategically improve and optimize their social engagement with their customers and prospects and measure the success of their social customer care services and marketing campaigns.
Download our Individual Resource – Digital media options cheatsheet
Stay at the forefront of digital marketing and understand how to best use digital media to make fast progress towards your goals.
Access the Latest digital media updates trackerMeasuring sentiment online
The key to social media monitoring is measuring sentiment, as demonstrated in the recent report, ‘Everything About Social Media Monitoring’ 2023, by Netbase:
Netbase give the example of a spike in social activity around ‘arilines’. For airline brands, and any travel brands, understanding the nature of spikes and the sentiment behind them is crucial.Data-driven social media monitoring
To measure the value of their social media activities, companies should look at the overall results they are generating, and carefully examine how social media was engaged in increasing their bottom lines through growing revenue and increasing efficiency. The chart below illustrates some of the key ways social media can affect your business performance.
Similarly, in terms of customer services, you can use social customer care tools with strong workflow management to actively monitor and improve customer services and customer satisfaction by increasing resolution rate and lowering resolution time outside call centers, as well as increase brand loyalty and awareness by actively engaging with customers and addressing their questions and concerns. Your relationship with customers and their experience with your brand should be of the utmost importance.
If used right, social intelligence offered by social media technologies can create true business value for your business by supporting every area of your business from understanding consumers’ needs and behaviours, competitive landscape, creating risk management plans, increasing customer experience, and satisfaction, to executing product development and campaigns, and building consistent, long-term and profitable relationships with your customers.Choosing the right social media monitoring tools for strategic evaluation
The social technology industry is maturing rapidly through innovation and acquisition delivering increasingly sophisticated analytical capabilities, with unique personalized engagement and automation.
As a result of these rapid innovations, making a strategic and educated choice about which social technology can best address an organization’s needs and justify social media investment, has become a complex and multifaceted task for organizations.The tool key features and factors impacting selection process
As discussed in the Report, understanding the data management, data analysis and visualization features as well as process management and user interface of a specific tool is of the utmost importance, as well as understanding what differentiates it from its competitors.
Nevertheless, you should also understand key social media monitoring functions and product applications, as well as take into consideration other factors influencing purchasing decisions such as pricing, product and service availability, vendor’s industry focus, and possibly review SMM vendor’s reference client listing, which demonstrate vendor’s professional experience and credibility.
Years ago, it was difficult to keep up with friends, relatives, and employees who are not in your neighborhood. But with social media, there is no more distance barrier between loved ones.
However, this convenience came with known and unknown security threats — as you are not completely safe on social media.
There are a few things that could threaten your safety offline as a result of your presence online. Some of these threats are:1. Fake accounts holders on your followers’ list
This is one of the common threats on social media. There are several fake accounts on social media that unfortunately, bears a name you are very much familiar with.
And because you think the account holder is someone you have met before, you might not mind taking the friendship from social media to a much deeper level.
Most times, such fake account holders lure the unsuspecting victims into agreeing to an offline meetup – sometimes at their homes. And such meetings could result in rape, kidnapping or other terrible consequences.
Additionally, some fake account holders might pose as charity organizations to swindle unsuspecting citizens. Beware of fake accounts.2. Unverified celebrity accounts
On social media, celebrities or popular figures can get a verified badge. The purpose of the badge is to let their followers know that the account holder has been certified genuine.
However, some celebrities don’t bother with these security measures. And this nonchalant attitude to internet usage poses a threat to them and their fans.
It was reported sometimes back that some compromising celebrity pictures were leaked online – which is old news – but the outcome and outburst generated a lot of buzz on social media.
Some of these celebrities denied these pictures as theirs on social media which was equally sent directly to their followers.
Imagine if some of these accounts were not verified, parody accounts can equally be used to spread wrong information about these celebrities to their followers as there won’t be any way to verify that the information is not genuine.
Also, followers of such unverified accounts can be exposed to hackers and are susceptible to spam.
Also read: 10 Best Saas Marketing Tools And Platforms For 20233. Leaking of private information
Social media is one of the fastest means of releasing private information to the world. There are some things that you post online that are not meant to be seen by certain individuals.
For instance, a post about how your business made three times its previous quarterly profit might send robbers on your trail.
Also, an employee asking for assistance on how to run the latest software your organization just introduced might have exposed your most viable business tool to your competitors.
And in the long run, your competitors may eventually be a step ahead of you and it may take you several more years to get ahead again.
So, any information that might cause your security to be bridged is a threat attached to using social media.4. Social media phishing
Most of us have been a victim of this at the initial stage of our being active on social media. The quest for information is what makes this a social media threat.
Hackers would create a link that is related to the information that is mostly sought by their targets. And once you download anything from that link, you have automatically allowed hackers to gain unhindered access to your computer.
What you downloaded is actually a malicious code that breakdown your antivirus and firewall, such that a third party can easily access your system from anywhere in the world — as long as you are connected to the internet.
Some people are overconfident about the security measures on their computer that they still access almost all the links that come their way.
However, you need to remember that hackers are always trying to be a step ahead of their potential victims. So, stay safe by guarding your social media activities.5. Inadequate security measures on a social media page
Some social media sites do not give priority to securing the information of their users. Such sites are often filled with spam messages and malicious codes.
What happens here is that anyone that visit such sites is susceptible to hackers. And of course, all your confidential information, most especially your passwords are easily compromised.
You don’t have a fault in this case but you are just a victim of an overlooked security threat.
But one of the things you can do differently is to make sure that you check for the security measures of a social media site before you visit the page.
Also read: How To Make 5K Dollars In A Month? 20+ Easy Ways To Make $5,000 Fast + Tips!Bottom Line
There is no way a social media site can guarantee that there won’t be some threats to your safety while you use their sites.
So, it is your responsibility to ensure that you do not fall victim to such risks by ensuring that your security measures are regularly updated.
And you should consider staying off sites that seem to be compromised.
Today’s Ask an SEO question comes from Shallom in Israel. Shallom asks:
“How would you get Google Search to recrawl a social network page as soon as possible as an end user who manages this page?”
Great question, Shallom!
But I’m curious why you would want Google Search to recrawl a page on social media.
I’m guessing you updated the page and want the new version of the page in Google’s indexes and cache?
Either way, I’m happy to share how I would approach this and it is likely very easy to do.
You simply have to direct Google to the page.
Here are four ways to help Google’s spiders discover your new or updated information.
1. Create a link to your page
The first and likely easiest way is to link to the social media page from your blog or website by mentioning the page within a post.
Now fetch the page on your own website as Google inside Search Console (request it be indexed) and Google should find the link and crawl it.
2. Share the page on a different social network that Google can crawl regularly.
For example, if the page you want to be crawled is Facebook, share the link to it on Twitter and/or Pinterest. Google checks these platforms regularly and will likely crawl the link from your social share.
3. Run a PR campaign about the page and see if you can get it picked up by a media outlet.
Google crawls media sites regularly to keep searches up to date with the latest happenings.
If your goal is to get your social media page crawled by Google, then you’re likely doing something newsworthy so give it a try and see if actual media companies will cover it.
If they do, Google will very easily find the link to your social media page.
4. Modify your “Same As” schema nested in your “Organization” schema
If the social media pages or profiles are a new URL for your company or personal page and you have a website, change the “same as” link in your schema to the new page and fetch your homepage in Search Console.
Google should find this when you request the indexing and find the changes in your schema to make the association with the new accounts.
There are a lot of ways you can help Google to find your new and updated social media pages.
The trick is to guide Google there if you cannot fetch the page directly.
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