Trending December 2023 # Facebook Ios 14 Update Aftermath: 4 Issues & What To Do About Them # Suggested January 2024 # Top 21 Popular

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The new pro-consumer privacy measures Apple implemented with the launch of iOS 14 brought major changes to the digital marketing world.

The Facebook iOS 14 update also shook up the paid social realm.

And since the announcement, no company has been more vocal about the potential implications to its platform than Facebook.

In fact, for many, it wasn’t a big leap to think the update was the beginning of the end of the world – tracking-wise.

But after months of preparing clients with training, documentation, decks, POVs, and webinars, the moment came.

April 26th was D-Day. Facebook’s new policies to mitigate tracking loss became mandatory. And, so it began.

In this column, you’ll learn about these challenges and what you can do about each one:

Pixel-Based Conversion Reporting Is Off… Way Off

Conversion Rates Are Inconsistent

Campaign Budget Optimization Is Less Reliable

Retargeting Audiences Are Smaller: No Surprise There

Opting In vs. Opting Out

The main issue surrounding iOS 14 was the use of Apple’s Identifier for Advertisers (IDFA), Apple’s cookie that allows tracking on iOS devices.

Until implementation, Apple device owners were automatically opted-in for tracking but had the option to opt-out.

Now, following the update to iOS 14.5, iOS users are prompted and asked if they would like to be opted into being tracked, with the default now being opt-out.

According to mobile analytics company Flurry, when iOS 14.5 prompts began, an estimated 2% of users opted-in to tracking. That number has steadily increased since the end of April but even now only sits at an estimated 10%.

How the Facebook iOS 14 Update Impacts Marketers

Depending on your perspective, iOS 14 is a win for consumer privacy. But there’s no question it’s a big, fat loss for digital marketers.

Delayed reporting for pixel-based conversions.

Conversion modeling/estimated results.

Shorter attribution windows.

Conversion prioritization (aggregated event measurement).

Smaller retargeting audiences.

Fewer data breakdown options.

What We’ve Seen So Far

Now that we’ve been living in this brave new era of reduced mobile tracking ability on Facebook for the past few weeks, let’s take a moment to examine the impact.

Was this truly the apocalyptic event many had feared? Or was it something more akin to a Y2K-level false alarm?

The answer is, as is generally the case, somewhere in the middle. There have been some appreciable impacts on campaigns, especially if your campaigns heavily depend on pixel-based conversions.

But has iOS 14 made Facebook a less viable channel for demand generation marketing?


1. Pixel-Based Conversion Reporting Is Off… Way Off

Between fewer tracked mobile conversions, delays in reporting, and a healthy dose of “statistical modeling” on behalf of Facebook, it’s no surprise the numbers you may be seeing in Ads Manager aren’t necessarily reflective of reality.

Though the ratio variance is inconsistent, it seems to be growing.

What You Can Do:

Implement Conversions API and optimize campaigns to back-end events.

Use On-Facebook lead generation tactics such as forms or messenger for more reliable results.

2. Conversion Rates Are Inconsistent

Perhaps one of the biggest and most frustrating impacts we’re noticing post-implementation is the lackluster performance of evergreen campaigns. Sure, a degree of performance falloff is expected as complex algorithms adjust to the new tracking realities.

But after a few weeks of rising CPLs and more data becoming available, we started to see some root causes emerge – unpredictable conversion rates.

What used to be relatively minor week-to-week changes gave way to significant swings.

With unpredictable lead conversion rates, CPLs were equally volatile as Facebook struggled to optimize ad sets driving the best results.

What You Can Do:

Diversify targeting: Aggressively test a broad range of interest-based, lookalike, and third-party audiences.

Keep a close eye on interest-based audiences, as those appear to have the most fluctuation.

3. Campaign Budget Optimization Is Less Reliable

CBO, or Campaign Budget Optimization, is a tool that allows Facebook to allocate budget among ad sets based on performance dynamically. The better-performing audiences based on your objective tend to get a larger share of your daily budget.

Budgets are set at the campaign level instead of the ad set level.

This once-powerful tool for maximizing efficient distribution of spend is showing its vulnerability in light of the recent tracking changes.

Several client campaigns with CBO enabled showed Facebook allocating a disproportionate amount of spend towards interest-based audiences with much higher CPLs, even when similarly-sized audiences with lower CPLs were available.

This is a curious case, prompting more manual intervention and allocation of spend across various audience segments.

What You Can Do:

Consider the use of automated rules as a “backstop” to prevent Facebook from overspending on poor-performing ad sets.

With campaigns with CBO enabled and multiple audiences, set a CPL threshold that’s slightly higher than your goal.

Then, set a daily spend amount you’re comfortable spending on a given audience.

Set the rule to pause an audience if it has spent that amount and driven CPLs higher than your threshold.

Don’t forget to set a rule to unpause all ad sets at the beginning of a new day.

4. Retargeting Audiences Are Smaller: No Surprise There

The last impact is merely a confirmation of what we all knew was going to happen. Pixel-based retargeting audiences are smaller and harder to reach.

Since we just lost tracking on a large percentage of mobile traffic, retargeting based on user-visited websites will become a less viable tactic as people age out of the website custom audiences they’re currently in.

Any website custom audiences created during or after the iOS 14 implementation and where that period of time is within the look-back window has undoubtedly seen a reduction in the number of targetable people within those audiences.

What You Can Do:

Leverage alternative retargeting data sources, such as:

First-party data (Custom audiences based on emails/phone numbers, etc.).

Video-based retargeting (People who have watched a certain percentage of your pages video ad content).

Facebook iOS 14 Update: The Aftermath

When it comes to iOS 14 and Facebook, it’s safe to say the worst of the storm is over. Marketers also know much more about what to expect as the cookieless future becomes more real.

Tactics evolve, as they always do. And marketers will adapt to the changing landscape.

The Facebook iOS 14 update is the cautionary dress rehearsal for the impending elimination of third-party cookies from browsers like Chrome. At least, we’ll have until 2023 to get ready for that one.

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14 Facebook Remarketing Strategies To Test

Facebook offers so many ways to reach prospects in unique and cost-effective ways, not the least of which is remarketing! The great thing about Facebook remarketing is that it is so incredibly versatile.

Nearly any company can find a way to re-engage their prospects through remarketing, even if they don’t view Facebook as their personas’ primary watering hole.

There are some great ways to narrow focus and the inventory is often inexpensive. Not to mention, Facebook’s bidding algorithms arguably rival some of the best in the PPC landscape.

What that means is – even if you don’t leverage Facebook for prospecting campaigns, there’s probably still low-hanging fruit for you in remarketing.

Let’s talk about some of the ways you can leverage Facebook to reach your target audience.

1. Remarketing Page Visitors

The easiest and most obvious remarketing strategy is to create remarketing lists from page visitors.

Sometimes, if you have a small audience, starting out by remarketing all visitors is best. This is because additional segmentation may make the lists too small to get out of the learning phase.

If your audience is big enough, though, it’s ideal to create audiences based upon visits to pages that indicate intent – such as people that visited a page to sign up for a free trial or request a demo but then didn’t complete the request.

Creating Audiences From URL Parameters

To take page visitor remarketing one step further, you can create audiences off of any part of the URL string, even if it isn’t part of the page.

Put simply: you can create audiences off of URL parameters, as well as subfolders.

This can be handy if you want to remarket visitors of a specific source separate from your other audiences.

For example, if you were running a campaign in Linkedin targeting specific Linkedin groups or skills, you might decide to use Facebook as an additional remarketing source as it is often more cost-efficient.

You could then use your UTM tags to create an audience of only folks from just that specific campaign.

Visitors by Time Spent

You can further segment your URL-driven audiences by selecting to segment them by time spent. You could target people by the top 25%, top 10%, or top 5% of time spent, for example.

This can be a useful way to try to zero in on folks with the highest engagement.

2. Remarketing Conversion Events

If remarketing page views don’t allow you to build the audience that you need, Facebook also offers the ability to build audiences off of the events that you’ve created for conversion tracking.

This can be handy both for targeting your audience to get them to the next stage in the funnel.

It’s also helpful for exclusions, to ensure that you aren’t targeting people that have already taken a certain action – even if Facebook wasn’t the source that drove the action.

3. Remarketing Your Offline Activities

Facebook also makes it easy to remarket offline activities, which is really cool! There are two ways you can do this: through audience lists and offline events.

Let’s delve into each!

Uploading Audience Lists

One of the most well-known ways to remarket offline activities is to upload user lists.

There are a ton of different ways you can segment this data.

Remarketing Offline Events

You can also remarket people from your offline event sets if you’re tracking offline events.

So if you’re importing events for text messages, for instance, you can remarket them to get them to the next stage in the funnel – maybe to let them know of a sale on certain products.

If you have access to store visit tracking and have at least 10 measurable stores set up, you also have the ability to create audiences off of store visits – which opens up a wealth of opportunities for brick & mortar.

4. Remarketing On-Facebook Activities

You also have the option to remarket Facebook engagement, which presents a whole host of ways that you can engage and re-engage your audience as they move through the customer journey.

Remarketing Engagement on Facebook or Instagram

One super-easy way to create audiences from engagement is to remarket people that have engaged with your brand on Facebook or Instagram.

Unfortunately, you can’t select a specific post (though there are ways to be a little more specific with the categories below) but you can choose to remarket:

People that have engaged with your content.

People that have visited your page.

People that sent you a message.

People that saved your page or posts.

Everyone that engaged with your page (which would include all of the above).

Video View Remarketing

One way that you can zero in on your engagement audiences is by remarketing video views.

With video view remarketing, you can’t technically pick the exact post but you can choose to create audiences off of only specific videos or all videos.

You can determine if the video views need to be 3 seconds, 10 seconds, 15 seconds (or thru-play if less than 15s). Alternatively, you can select to target people that watched at least 20%, 50%, 75%, or 90% of the video.

So for example, you might leverage a higher funnel campaign promoting videos and then you could remarket people that watched at least 50% of the video.

Remarketing Lead Gen Forms

With lead generation form remarketing, you can remarket people that opened a form, opened but didn’t submit the form, or people that opened and submitted a form. You can choose which form(s) that you want to build the list off of.

If someone filled out a lead gen form for a piece of content and you wanted to remarket them to get them to the demo, for example, you could build and remarket an audience of form submissions for that piece of content.

Or, if you were testing two different forms for the same action, you would want to exclude submissions of the other form in the test so that you didn’t pay for or receive unnecessary visibility from people that have already submitted the form.

Or, if you wanted to remarket people that opened the form but didn’t submit it, you could do that, too.

Since the form doesn’t automatically open, people that have opened the form are showing intent signals.

5. People Who Engaged With Your Events

If you create events on Facebook, you have a lot of remarketing options.

You can remarket people that have:

Responded that they are planning to go.

A stated interested in attending.

Visited or engaged with the event (even if they didn’t RSVP).

Begun to purchase tickets but abandoned the purchase process.

Completed the process to purchase tickets.

For example, if you decided to host another event in the future, you may want to remarket people that RSVP’d or only people who purchased tickets.

Or you may want to create such lists and use them as the seed for lookalikes!

6. Remarketing Instant Experiences & Your Facebook Shop

I’m grouping some options together here but if you’re an ecommerce, you have a ton of different in-platform remarketing options.

For example, if you have a Facebook shop, you can remarket people that:

Viewed your shop.

Saved products.

Added to cart.

And more.

7. Test Layering Qualifiers If You Have a Niche Audience And/Or Find Remarketing Isn’t Converting Well

If you have a really niche audience and you find that remarketing isn’t working well, you can also test layering other interests and demographics to better qualify your list.

You may need to do this for a host of reasons. For example, if you recently added a new high funnel traffic source to your website that doesn’t seem to be performing, it can junk up your audiences as you’ll now be remarketing that low-quality traffic (sigh).

Adding interest or demographic qualifiers can help clean up your audience list to zero it back in on the right folks.

Keep in mind that doing this will shrink the size of your audience quite a bit. You have to really consider whether it makes sense for you. Read: Can you get out of the learning phase with an audience of this size?

8. Dynamic Remarketing

Using the catalog objective, you can configure some really cool remarketing campaigns. There are so many options.

The most popular format is remarketing to people that viewed your products and didn’t purchase, sending an ad to follow folks around with the exact products they appeared interested in.

You can further qualify those folks by only targeting people that added to cart and didn’t complete the purchase.

Or, you could target folks that purchased but add an exclusion for a certain length of time – say, targeting people that purchased 30 days ago but haven’t come back to purchase since then.

This is especially valuable for businesses that are selling products that drive a lot of repeat purchases (think products that get used up). You can filter which products you do or don’t want to include in your product set.

If you are a shoe company that also sells shoelaces, for example, you probably don’t want to remarket people that were looking at laces as it would be hard to get a good ROAS on that.

You may also want to create different ad sets for different types of shoes so that you could make sure the ad copy was really relevant. If someone was looking at tennis shoes and dress shoes, you could create ad copy that really drove the value of each without having to be too generic.

But if your audiences are small, you could keep them grouped together to pull all the data together.

Dynamic Up-Selling & Cross-Selling

The catalog objective is also excellent for up-selling and cross-selling. So you could target people that purchased specific things with accessories or other items that they may like!

For example, one of my clients sells a popular food product. We remarket recent purchasers with their cookbook if they didn’t buy it when they initially purchased the food product.

9. Recency Based Lists – If You Have Enough Data

If you have enough data to segment it further, you further segment your audiences by recency.

Think about it – if you visited a store and added a pair of shoes to your cart but forgot to check out, you’re likely way more likely to complete the transaction in the next day or next few days if you are reminded vs. if you are reminded 30 days later.

By 30 days later, you may have changed your mind or bought something else.

Heck, if you were buying the shoes for an event, it may even have already passed.

As with all audience segmentation, you have to be careful that extra filters don’t make the audience too small to drive meaningful data collection.

10. Creating Audiences Off of App Activity

If you have an app, you can create audiences based upon your app user base.

You can create audiences off of anyone who opened the app, your most active users, users by purchase amount, and users by segment.

You can also target app events but keep in mind your app needs to be measuring app events to create a Custom Audience from it. The app events your app is set up to measure for will automatically populate in the drop-down menu.

11. Audience Sharing

Facebook also offers the ability to share audiences with partners. There are a couple of different instances where this makes sense.

For one, sometimes it makes sense for sister companies to share audiences (if they are targeting similar personas).

And two, if you’re working with partners to cross-promote, you can also share audiences between business managers so that you can each target each other’s audiences.

The additional perk of sharing audiences in the case of custom audiences is that the business sharing the list can upload any email addresses into their own business manager and then share it to partners without ever sharing the actual email addresses themselves.

12. Follow Your Buyer Journey

Remarketing is a great way to support your funnel. You know exactly what actions folks have taken, what pages they’ve visited – so you can track those actions and remarket them with the next step to continue moving them forward.

Your customer journey could be multiple steps with multiple remarketing audiences moving things forward (and always excluding lower-funnel audiences from higher funnel ad sets to keep things moving in the right direction) or it could be just a few steps.

Even if your buyer journey isn’t that long, you can take a look at your journey to see where people are dropping out and then use remarketing to bring them back.

For instance, remarketing people that add-to-cart but don’t complete their purchase or people that sign up for a demo but then don’t attend, and so on.

13. Planning Your Lists Around Other Marketing Activities

Another cool way to use remarketing lists is to help plan your campaigns around other marketing activities – typically email.

Let’s say before you do that, you take a look at the bigger picture of other marketing opportunities and you see that email with a cross-sell or up-sell opportunity is automatically sent post-purchase 24 hours after the sale.

Your company has already paid for the email marketing platform so it would be silly to try to get sales through PPC that you could have gotten through email.

This doesn’t have to only be used for cross-sell/up-sell, this can be used for any part of the funnel where email has automated triggers in place, including emails following micro-conversions.

14. Try Testing Different Campaign Objectives

It can also be worth testing different objectives with remarketing. Often, people lean toward conversion remarketing but, as I mentioned above, it absolutely makes sense to test the catalogue objective if you are an e-commerce, as it often will perform even better.

It also makes sense to test the lead gen objective if you are set up to be able to accept lead gen submissions through Facebook or if you want to drive calls!

Even beyond that, though, because remarketing lists are often very warm, it can make sense to test awareness, reach, traffic, and even video view campaigns to see if you can get to a lower cost of acquisition because the CPMs are typically cheaper.

Facebook’s bidding algorithm is getting better and better all the time, so it may not beat your conversion-objective campaign — but it is worth a test.

Image credits: Paulo Bobita

4 Things Your Facebook Ad Visuals Must Have

The ultimate goal of any Facebook ad is to catch someone’s eye with the right combination of stunning visuals and compelling copy.

You want the ad to stand out against the background noise of news, politics and status updates.

And there is a lot of noise right now.

The ad copy could be great but the visual has to be even better.

Because that’s what will be seen first.

Now that almost every news site, company page or blogger uses compelling visuals, standing out has become more difficult.

But I have come up with a few tried and tested tips to help you create a winning Facebook Ad visual.

How to use Facebook Instant Experiences (Canvas Ads)

Learn the ins and outs of Facebook Instant Experiences with this Quick Win. From set-up to optimization, this guide will help get you up and running with Facebook Experiences in no time at all.

Access the How to use Facebook Instant Experiences (Canvas Ads) quick win

1. Include a product image

If you are using a Facebook Ad to show off your product you should probably include a shot of your product. Right? In most other marketing channels that would be a no-brainer. But when it comes to Facebook Ad visuals some people may have missed the memo.

Because some people think that they can use a stock image or a few lines of text to create a winning Facebook Ad visual. Wrong. For example, recently I have seen some brands either us a somewhat related stock image:

Or just the slightly better vague stock image with some random text overlaid. But in this case the internet’s favorite pet can not make up for a bad Facebook Ad visual:

Actually, they are both virtual products, which is why I picked them. In this day and age, many marketers are trying to sell products that you can not hold in your hands or see. I do not see that changing anytime soon, in fact, it will probably get worse. That makes it hard to include a product in your Facebook Ad visual when you technically do not have the traditional definition of a product. It is difficult for sure, but not impossible. Just take a look at the simple but effective way 99Designs showed off their logo design service.

Or you could be like Hubspot in the example below and include a screenshot of the product. This approach can be extremely useful for products that have a very beautiful or easy to understand interface as well.

Finally here is an example from one of my campaigns for an Ebook about creating social media images.

2. Use legible text and fonts

It is common knowledge that Facebook Ads visuals can only include text that takes up to 20% of the image. And that definitely causes some headaches for even the most seasoned social media marketer. Because it is hard to not only grab someone’s attention but also inform about your product them in few words.

That is why some marketers decide just to shrink the size of the text to fit more in. And if you are paying attention to the title of this section that makes it barely legible. Like this example that shrunk the most important part of their text, the savings, for some reason:

As you can see the font is very light, the text small and the background color too light, which when all are combined makes it even harder to read. Something like this is not going to stop someone from scrolling right over it in their Facebook feed.

Here is another example of using the wrong text in your Facebook Ad visual but in this case, it is all about using the wrong font colour:

In this case, the font blends into the background image pretty easily and does nothing to grab the reader’s attention. In contrast, the text on this Facebook Ad from Clearbit jumps off the page and is easy to read:

They used a dark background, a bold font and an acceptable text size, which makes this a great visual. I will show off why dark backgrounds are so important in the next section too.

To make it very easy to read they not only use large and in your face text, they also use two different font weights. This makes it even easier to read, and we have seen this work very well in our Facebook Ad visuals.

I would also recommend using a white font, it sticks out on about any dark background.

Like on this visual that comes from one of our past campaigns and performed very well.

As you can see it uses white font, two font weights and very large text to make it incredibly legible. And people are able to quickly read this and react while scrolling through their feed. Unlike some of the bad examples, we saw above. Unlike some of the bad examples, we saw above.

3. Dark and bold backgrounds are your friend

As you are probably well aware of by now, the background colour of the Facebook feed is white. Which helps it look clean and beautiful on almost any screen. That does not mean that your Facebook Ad visuals use a white or light colour scheme to fit in. Because that is exactly what will happen, your ad visuals will just blend into the background.

People will scroll over them without even noticing your product and you will have wasted a nice chunk of money. And as many props that I have given Hubspot in this article, sometimes they just have a bad Facebook Ad visual:

This is something that does not grab my attention at all and blends into not only the background of Facebook but the text of the ad.

Honestly, you are not sure where the ad text ends and the visual begins if you take a quick look. So I would recommend taking their hiccup and using it for your gain by never using a white background in a Facebook Ad visual. The same can be said about this ad from Blocks about using white backgrounds:

It may look incredibly clean and futuristic while you are designing it but a white background will rarely ever work on Facebook. Instead, I recommend very dark or bold backgrounds for your Facebook Ad visuals. Anker, the portable battery company, did just that in their ad below and it looks fantastic:

Plus the white text really pops off the screen and blends into the clean aesthetic that you see on your Facebook feed. Additionally, it does not have to be a static dark background, you can also use an image with darker tones for your Facebook Ad visual. Like the team at Blenders Eyewear did below:

And if you can not avoid using a white or lighter background, just throw a dark colored gradient over the image. It is one of the oldest tricks in the Facebook Ad or really any social network game and the team at Hoth used it perfectly.

4. Do not forget icons and graphics

Using icons to add something extra is one of my favorite design tricks I use while creating infographics, and they translate to Facebook Ads as well. They can be used to catch the eye of your reader and direct them to a part of your ad, like a call to action. Or icons can become the focal point of your Facebook Ad visual in which the text latches onto. And they even can be used to add a bit of context to the ad without using any extra text.

It really is up to you, and since there is not really a wrong way to use icons I will jump to the good examples! In this first Facebook Ad from Southwest airlines, they masterfully use a simple icon to draw your eye to the low price of the flight:

Using icons in this way really helps your visual look balanced and also sets the tone for what the ad is about. And finally we have one from the team at Hubspot, where they use just a simple Instagram icon to add quick context to the post:


There you have it, my personal guide to creating better Facebook Ad visuals. You should be set if you:

Include a product image

Use legible text

Feature a dark background color

Do not avoid using icons

I will be using these tips in all of my future Facebook Ads and I hope you will too.

And if you need some more guidance on creating your own Facebook Ad visuals I recommend checking out our e-book on the subject here!

Learn how to set up Facebook Ads and target your customers with effective messages to boost your sales.

Ios 13.1 Update Download Released For Iphone

Apple has released iOS 13.1 for iPhone and iPod touch, the first point release update to iOS 13 which was released just a few days ago. iOS 13.1 includes several new features as well as multiple bug fixes and enhancements, making it a recommended update to all iPhone and iPod touch users who are running iOS 13.0. Additionally, Apple released iPadOS 13.1 download, marking the first iPadOS release available to iPad users, along with tvOS 13 for Apple TV.

Everyone with an iOS 13 compatible iPhone can install iOS 13.1 right away. For users who have not yet installed iOS 13, learn how to prepare your iPhone for iOS 13 first. Essentially you’ll want to do some house keeping and perform a device backup.

iOS 13.1 includes several bug fixes, improvements, and enhancements to iOS 13, and iOS 13.1 also adds several new features that were missing from the initial iOS 13.0 release for iPhone and iPod touch. If you were experiencing issues updating iOS 13 or experienced battery life problems with iOS 13 then installing the iOS 13.1 update may help.

How to Install iOS 13.1 Update on iPhone & iPod touch

Backup the iPhone to iCloud or iTunes, or both, before installing any software update.

Open the “Settings” app on the iPhone

Go to “General”

Go to “Software Update”, when iOS 13.1 shows as available choose to “Download & Install”

The iPhone or iPod touch will reboot to complete installation.

iOS 13.1 is available for iPhone and iPod touch, whereas iPadOS is available for iPad. You can download iPadOS 13.1 now as well.

There are other ways to update to iOS 13.1, notably through iTunes using a Mac or Windows PC, or the Finder in MacOS Catalina. Simply connecting the iPhone or iPod touch to the computer with a USB cable and launching iTunes will start that process.

iOS 13.1 IPSW Download Links

Advanced users can install iOS software updated using IPSW firmware files, linked below as hosted by Apple servers. Using IPSW can also sometimes be helpful if you want to update many devices but only download the software update once. Learn how to use IPSW files to update iOS with these instructions.

The build number of iOS 13.1 is 17A5844.

iOS 13.1 Release Notes

Release notes accompanying iOS 13.1 download are as follows:

iOS 13.1 includes bug fixes and improvements, including AirDrop with Ultra Wideband technology on iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max, suggested automations in the Shortcuts app, and the ability to share ETA in Maps.

– Ability to select who you want to AirDrop to by pointing from one iPhone 11, iPhone 11 Pro, or iPhone 11 Pro Max to another using the new U1 chip with Ultra Wideband technology for spatial awareness

– Share ETA to send your estimated time of arrival while your route is in progress

– Notifications for when Battery Health is unable to verify if a new, genuine Apple battery is in iPhone XR, iPhone XS, iPhone XS Max and later

– Addresses an issue that could prevent sending a message using third party messaging apps in CarPlay


Wireless Display Media Viewer Issues On The Creators Update

Wireless Display Media Viewer issues on the Creators Update [FIX]






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readers this month.

Many users haven’t been able to install the Wireless Display Media Viewer after upgrading to the Windows 10 Creators Update. More specifically, the app won’t completely install and when users try to launch, only a blank window opens.

What’s worse it that there is no uninstall option available. Actually, the Wireless Display Media Viewer is installed under the name “Miracast view” as an app package, but Microsoft denied users access to remove it.

Here’s how one user describes this issue:

Fortunately, there are a few solutions to fix this problem. So, if you are experiencing various Wireless Display Media Viewer issues after upgrading to the Creators Update, follow the troubleshooting steps listed below.

How to fix Wireless Display Media Viewer bugs

Solution 1 — Update your drivers

After installing the Windows 10 Creators Update, don’t forget to update your drivers. If Windows doesn’t find a new driver, try looking for one on your device manufacturer’s website and follow their instructions.

Solution 2 — Refresh, reset, or restore your system

Refreshing your PC reinstalls Windows, keeping your personal files, settings, and apps intact. Resetting your PC reinstalls Windows but deletes all your files, settings, and apps except for the apps that came with your PC. Restoring your PC allows you to undo recent system changes.

Users confirm that performing a reset does the trick. However, we recommend you first perform a refresh or a restore. In this manner, you won’t delete your files and apps. If this doesn’t help, perform a system reset but bear in mind that this action will permanently delete a series of files and programs.

For a step-by-step guide on how to refresh, reset, or restore your system, check out Microsoft’s support page.

Solution 3 — Uninstall Wireless Display Media Viewer using Psexec and DB Browser for SQLite

Many Creators Update users confirm the following solution offered by Insider Alex Appleton does the trick. Here are the steps to follow:

1. Download Psexec and DB Browser for SQLite and install them

2. Launch Command Prompt and run psexec as system using this command: chúng tôi -i -s -d cmd.exe

3. Open the DB Browser for SQLite as system and launch the executable under command prompt using this command:

C:Program FilesDB Browser for SQLiteDB Browser for SQLite.exe

This is the location if you installed the app to its default path. If you installed it elsewhere, change the command accordingly.

4. Go to the “Open Database” button at the top and open the following database file:


6. Under the PackageFullName column of Windows.MiracastView_6.3.0.0_neutral_neutral_cw5n1h2txyewy, change the value under the IsInbox column from a 1 to a 0 and save the changes.

7. Remove the Wireless Display Media Viewer with PowerShell using the following command:


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Directplay Windows 10 Issues: Fix Them With These 4 Methods

DirectPlay Windows 10 Issues: Fix Them With These 4 Methods First install the DirectPlay feature




If you’re a fan of older Windows games, you might encounter errors when playing on Windows 10. 

The most common one is related to the DirectPlay component, and installing this feature may be the best solution.



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Let us consider DirectPlay in Windows 10.

But first, what is DirectPlay? DirectPlay is an antiquated API library component of earlier DirectX versions. However, Microsoft sidelined DirectPlay in favor of Games for Windows Live. As DirectPlay is obsolete, it’s no longer required to update Windows games.

However, DirectPlay is still essential to run games that predate 2008 in Windows 10. Consequently, some older games don’t run without DirectPlay.

If a game or app needs DirectPlay, a window opens stating An app on your PC needs the following Windows feature DirectPlay.

Are you getting that DirectPlay error in Windows 10? If so, this is how you can enable DirectPlay.

What causes DirectPlay issues?

Like many other computer-related issues, this problem may be caused by varying elements. At the top of this list, we have the following:

OS update problems – A major cause is failed Windows Updates for many users.

Windows component issues – Users who have something corrupting the Windows Component Store can expect this error or other errors.

Antivirus software – Sometimes, the error will be triggered because of compatibility issues with the antivirus software you use.

With these triggers in mind, we will introduce you to some good solutions.

How can I fix DirectPlay problems on Windows 10? 1. Installing DirectPlay 2. Adjust your antivirus software

Expert tip:

If that’s the case, antivirus software might be blocking DirectPlay. First, try temporarily switching your antivirus software off, which you can usually do via antivirus utilities’ system tray icon context menus.

However, keep in mind that antivirus developers have strived to comply with the requirements of various activity modes users might need in the past years. Consequently, a lot of antivirus tools nowadays come with gaming compatibility modes.

So if you need to change your antivirus for more valuable gaming modes, we recommend the most effective antivirus for Windows 10 now that will adjust your gameplay.

3. Run the game in Compatibility Mode

The Compatibility mode setting can come in handy for running older games in Windows. It will enable the game to utilize settings from a previous Windows OS.

4. Use the Program Compatibility Troubleshooter

So that’s how you can enable DirectPlay in Windows 10 and select the Compatibility mode setting to kick-start games that predate the more recent Windows platforms.

You might also need to enable DirectPlay for some retro game emulators.

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