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Extend your Reach With Moosend Email Marketing Software [Review] Moosend comes with an extensive array of email marketing features

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Moosend is an email marketing software that will help you create campaigns in just a few minutes.

The tool comes with extensive automation features that can be customized to your every need.

It brings a wide array of integrations, and the reporting system brings out the fair results of your newsletters.

Using an email marketing service is paramount for business growth in a lot of sectors. You need fast, easy, and accurate reach to your target audience.

In that respect, Moosend is a popular email marketing tool among eCommerce stores, bloggers, publishers, and small businesses.

What is Moosend and how can it help you?

Moosend is an email marketing tool that offers automation, segmentation and reporting features to help you engage with your clients.

Not only that it tracks your website to supervise the visitors’ behavior, but it comes with wide integration for more than 38 third-party services.

Moreover, you may use Zapier to sync to all eCommerce, CRM, or other software you need in the process.

The UI is extremely friendly, with drag-and-drop functionality and you’ve got more than 75 pre-made email templates to get you started.

But is Moosend the right tool for you or your business? We reviewed this email marketing solution so you can find out!

What are Moosend’s best features? 1. Great selection of templates

Moosend comes with a huge assortment of email templates with a modern design premade for a lot of usage scenarios.

From the left menu, you may choose the domain and type of newsletter and in the main window, you may preview and select the one that better serves your purpose.

There are over 75 there and you will definitely find something to start from and edit it to your needs.

However, you may also use your own. You can import it from an online source by entering the link or HTML code, or directly from your PC.

Nevertheless, after you customize and edit your template, you can save and use it every time you need to.

2. Simple and efficient email campaign editor

It’s essential to have an easy-to-use newsletter editor and the one from Moosend is extremely straightforward.

On the left pane, you’ve got the layouts, items, and settings, in the center you have the actual result and, on the right, there are, of course, all the contextual settings for all the objects you select.

We’ve worked with other such tools, and Moosend doesn’t offer anything out of the ordinary in this aspect.

However, we found it very easy and intuitive to use. All the menus and settings are right where you expect to find them.

You can add lots of free images from Unsplash & Giphy

Whether you’re writing news, products, or events, with Moosend, you will find just the right image to illustrate it.

That’s because it’s connected to Unsplash and Giphy, but you may also get all your images stored in your cloud drives or even point out one with the direct link.

Another interesting feature of the editor is the Personalization Tags you can include in any type of merge field.

If you select the merge tag from the drop-down menu, Moosend will replace it with personalized information for each subscriber to your newsletter.

Another smart block to include is the Countdown Timer. If you have a special time-limited offer, the timer will signal the remaining duration for the offer.

3. Efficient automation feature

The automation features in Moosend are basically limitless. You can personalize virtually any action of your subscribers and perform additional steps to engage them.

This feature is extremely simple to use because it’s designed as a flowchart, but it comes with complex choices and conditions.

Not only that the Automation editor is modern looking and very straightforward, but it is also very efficient.

It’s based on a three steps process, like any logical diagram. You set a trigger such as when someone opens a campaign, then set a condition or filter, and finally, define an action.

A set of actions based on a Yes or No condition

For instance, if someone opens a certain link, wait for a defined period of time, and send a message to the subscriber with an offer to a product connected to that article.

However, the possibilities and combinations of triggers, filters, and actions are only limited to your understanding of the marketing process.

Everything is color coded, easy to comprehend, and structuring the chart can be a really enjoyable task.

Ready-made workflows can be customized quickly

But if you don’t want to take things from scratch, Moosend offers plenty of pre-made such recipes.

There are 18 charts available and ready to be customized based on your needs but at least you have a starting point.

4. Extensive reporting

The results of your email campaign are the most important when it comes to discussing its efficiency.

That’s why it’s important to receive accurate reports based on which to shape your future marketing strategy.

Add widgets to customize your reports

Furthermore, you can personalize your reports with a lot of widgets that will filter the exact information you need.

Of course, all the reports can be saved in CVS format to use them further and integrate them into other statistical data.

With Moosend the reports are not limited to performance. For instance, The Track Recipient Activity report displays how each recipient interacted with and reacted to your email marketing campaign. 

The Track email clients and devices report shows you the different devices, email clients, browsers, and operating systems your recipients use to view your campaigns.

Long story short, every single reporting option is covered and you can personalize it to pinpoint your precise interests.

5. Create landing pages in minutes

You would think that creating a landing page is difficult, but with Moosend, this task is as easy as building a newsletter.

Of course, you get to choose from 38 templates that match the email campaign ones. And the page editor works and looks almost exactly like the one for newsletters.

That can be extremely useful because if you already know how to work with the first one, creating a landing page will be a piece of cake.

All the layouts are flexible to customize from the text font to images, spaces, backgrounds, and every other element.

A neat trick from Moosend is that you can resize the image right there, in the editor, you don’t need to do that before uploading it, a detail that will save you a lot of time.

You can share the landing page and publish it in one go

And once you have done with the layout and content, it’s very easy to share it on social media (Facebook & Twitter) and publish it on Moosend’s platform or on your WordPress website.

For the second option, it’s only a matter of installing the WordPress plugin and managing the inclusion.

6. Huge array of integrations

As we’ve mentioned at the beginning of this review, Moosend offers 38 third-party integrations that cover all possible areas of interest.

The list includes CRM tools, list validation services, platforms for lead generation but also e-commerce, and more.

Integrating an e-commerce platform like Magento, will allow you to get product listings on your newsletters and automate upsells.

Note that when you set up your website in the beginning, if you choose e-commerce, that will also trigger the sales reports features. Otherwise, you won’t get them as you don’t need them in other domains.

How much do I pay for Moosend?

First, you can try Moosend for 30 days as a free trial version and you don’t need to provide any credit card information.

For this option, you get unlimited emails, and automation workflows and you can make one landing page and one form.

If you decide that Moosend is the right thing for you or your business, you can go for a Pro plan and customize it for your number of subscribers.

The lowest Pro plan goes for only $9 per month for a maximum of 500 subscribers but if you choose the annual payment, the rate lowers to $7.

It’s important to note that the Pro plan also comes with an SMTP server.

There is also an Enterprise plan available that you may customize to your exact needs and by completing a preliminary form, you will get a personalized quotation.

Moosend

Create the most engaging newsletters, landing pages, and forms to grow your business!

Free trial Visit website

You can try Moosend 30 days for free before committing to any paid plans!

Pros Simple and comprehensive user interface Plenty of email templates to choose from Cloud-based app available from any location and on virtually any device Friendly editor for newsletters and landing pages Great reporting customization Extensive automation features with pre-made recipes Cons There is no free plan, only a free trial option Final thoughts

First of all, working with Moosend is extremely easy and the learning curve for the tool is very steep.

If you have a small business and you’ve just started communication with your clients, this solution will fall right into place.

However, it will work just as well if you have thousands of subscribers thanks to Moosend’s automation features.

And the reporting system will cover all the necessary information you need, whether there are sales reports or customer engagement in any way.

We found it to have great value for its array of features and functionality, so we strongly recommend testing it.

Hoping that this review provided all the needed information, we also invite you to look at our list of the best CRM and email marketing software.

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How Optimizing Your Email Marketing Will Save Your Bottom Line

In today’s digital landscape, businesses, websites and analytics firms are inundated with data.

The good news is, data—the concrete reality of what’s actually happening—is the key to moving your business forward. Data allows you to understand consumer behaviors, customer habits and client motivations.

The bad news is, data paralyzes. Sure, you might have data coming out of your ears, but what do you do with it?

You see, most of us have all the figures, statistics, and numbers we need sitting right in front of us, but understanding how to bring it all together for actionable insights—for real-world return on investment (ROI)—well, that’s where we get stuck.

Nowhere is this truer than with email.

So, to connect your data—especially your email metrics and on-site ROI—to actionable and profitable insights, I’ve put together four tips:

Measure the email metrics that matter.

Optimize them for top performance.

Connect your email marketing to on-site ROI.

Bring it all together in one dashboard.

Measure the Email Metrics that Matter

Before you send your next email, start by examining the four metrics that truly move the needle. Begin by asking yourself: what is my one goal? Singularity—just one goal—is paramount.

Here are four email metrics you should concentrate your attention on:

Open Rate: Open rate is exactly what it sounds like: what percentage of your email recipients even looked. Open rate is determined by three crucial elements of your email recipients can see before they go inside: (1) your subject line, (2) your first line of text, and (3) your “From” line, who you are.

Bounce Rate: This metric informs you as to the total number of emails sent that were undeliverable. There are two types of bounces: hard and soft. The former is the result of an invalid email address and the latter is a temporary issue with the email address.

Unsubscribe Rate: Unsubscribe rate is as self-explanatory as it is dreaded. No business wants their potential lead to opt out of future emails. As E-Consultancy explains: “The rate at which people opt out is impacted by the frequency, quality and relevance of email marketing, so it’s important to track this metric to ensure your messages aren’t repelling potential customers.”

Optimize for Top Performance

A high open rate means your content is at least compelling enough to attract your prospect’s eyes. If your open rate is low, then begin by running A/B Split Tests in your next campaign on your subject lines.

A simple test to get feel for your audience is to create (A) a content-focused subject line—one that highlights the information or topic of your email—as well as, (B) a personalized subject line—one that engages your audience directly with a conversational statement or a question. For your B subject line, be sure to include the word “you.”

For example, if your topic is how to overcome lead generation with a small email list then your A/B test might look like this:

B: Are you still suffering from “small list syndrome”? Here’s how to beat it!

A: Download the Ultimate Guide to Lead Generation

B: Want to supercharge your lead generation? Get started today!

After testing your email itself, the next step is to move onto your landing page.

In addition, it’s also crucial to think about mobility.

This means emails should be short, concise, and to the point. Someone on a smartphone or tablet doesn’t want to scroll through scores of text because they’re multi-tasking or on the go (hint: employ autoresponders at specific times to get your targets at the best time).

Here are a few other tricks to consider integrating into your email marketing campaign:

Keep your subject lines short. Subject lines with six to ten words generate the highest open rate at 21%.

Use emotional triggers—especially fear—in your calls-to-action.

Connect your CTA from your email with the headline of your landing page. Make them unfold like a story.

Insert images that are easy to download in email and always test image emails against non-image emails.

Add social media links for easy sharing.

Always ensure your email messages are personalized. Speak directly to your audience by using their name the word “you”.

Connect Your Email Marketing to Onsite ROI

Amazing! Your open and CTRs are ascending to new heights. Your audience is engaged and connecting with you. However, what happens when your email marketing isn’t leading to a higher number of purchases?

Why? Three reasons.

First, connecting email metrics with onsite analytics reduces the time you spend hopping from one data point to the next. Second, by monitoring which emails lead to the highest actual onsite conversions, you’ll be able to maximize your efforts and only focus on the segments of your audience who’re most likely to buy. Third, this merger offers a look at the big picture, namely, what’s actually working.

To do this, tag each email campaign you send separately in your email provider and create a funnel to monitor its end-goal performance, not just your open and CTR.

When analyzing on-site ROI in connection with your email marketing, it’s vital to pay attention to three factors, all of which ask the question, “Who converted?”

Time – what time of day, time of the week, time of the month, or time of the year lead to the highest onsite conversions?

Audience – what segments of my audience actually bought?

Offer – what CTAs, products, services, discounts, and freebies brought buyers in?

Bring it All Together in One Dashboard

As previously noted, experiencing a vast influx of data is overwhelming. Being inundated with data hurts your business… if you don’t understand how to utilize it.

This is why all of your marketing and onsite analytics must be brought together into one solitary dashboard. One dashboard makes the process easier to follow, understand, share and optimize. A simple solution to the problem of paralysis is Cyfe, a business dashboard that allows you to monitor all of your compiled data in one place.

For example, the following dashboard combines an overview of revenue (top left), your sales funnel (middle left), with your email metrics (bottom left), and email subscription rates (bottom right):

Final Thoughts

As vital as data can be, overload can reduce your overall performance.

To dominate your data and ROI, put these four tips into practice today:

Measure the email metrics that matter.

Optimize them for top performance.

Connect your email marketing to on-site ROI.

Bring it all together in one dashboard.

What additional tips would you recommend to readers trying to optimize their email marketing campaigns?

Featured image created by author for SEJ

How To Drive Reach Using Social Media Marketing

8 practical techniques you can apply today to increase your online audience

There’s much talk and some great examples, around how to best use social media to grow your reach online. But, how do you tackle boosting the audience you reach in a planned, structured way. We’ve picked what we feel are the most practical and important techniques to help you do just that. We’ll add to and evolve this list throughout this year.

1. Target the most relevant audience segments

The fact is that your audience demographic, all the people that you could market to, vary in their importance in two ways – how commercially relevant they are – are they likely buyers, and also how likely your content is going to motivate them to either share and amplify your brand, or drive them further towards purchase.

Though you could theoretically appeal to lots of people, the reality of time and resources is that focussing on the audience most likely to amplify your message for you is most likely to be the best return on time an effort. How you do this is your influencer strategy.

So find people who are prolific sharers of topical stuff in your market. The beauty of this is they’re easier to find, they’re active online, they carry the most influence in your space and there’s not so many of them. Focussing on the heavy sharers, or influencers, rather than the potential everyone (which means nobody, really) is logical, measurable and realistic. It means you’re message already has the potential to be amplified with the least effort.

2. Fish where the fish are

When you do get involved in these marketing outposts, of course remember to add real value and be good web marketer. That way you’ll be rewarded with trust and ultimately traffic. Spamming, trolling and aimless link dropping will get you the boot, or worse, a bad reputation in a space you want to build respect.

3. Listen up and leverage data

With tools like Radian6 and Alterian SM2 leading the field, and a plethora of lesser tools such as Social Mention, the ability to follow conversation around your brand or topics has never been easier. However, it’s not the tools that matter so much but how you use them. Blindly using tools will simply mean that you end up with a dubious idea of “sentiment” and a list of company mentions – these maybe interesting but not so actionable.

Instead think about the intelligence or insight that that you can gather by questioning a market from multiple angles, those key influencers, topics that garner most tact ion, and why? Social listening software is too powerful to mildly observe, focus on insights.

4. Use the audience’s language not yours

Don’t just aim to be “SEO Friendly”, and don’t assume you already know the customers language well enough.

Understand the language and terms that your audience uses and the relative impact of those terms against purchase (or site goals) via your analytics. How would you explore the language within your market:

Speak to customers (this being the most important!)

Analyse keyword densities on high volume sites in your market

Google’s Adword keyword tool (exact match only!)

Google Instant search – monitor the drop down

Twitter search

Social listening software

Your own website analytics

Don’t forget the simplicity of the last point, IF you use it, how powerful web analytics on your own site is to help you appreciate the detail around how users use your site, the keywords used to get to your content and what people search for on your website.

5. Create Relevant, rich content for today’s inbound marketing

You already know that some people will love what you do more than others. All you can do is make content that works on the web – whether that’s particular topics, tone or content types. Remember that most web users are seeking to learn something or pass time, they’re not typically setting out to buy something, see the RF Intent Index below. People like short, snappy and consumable content that teaches, entertains inspires – otherwise why are campaigns that entertain (Lynx, Old Spice, Tippex etc) the most popular, as are informative infographics on particular topics.

Relevant entertainment and information is your opportunity, not just creating any content. Get under the skin of what will inspire your demographics to re-share your content. Don’t create great content for everyone, create it for the right someone.

Keep learning about you target audience and the segments within it. Use multiple information sources to do just that, match content to their unmet needs, here are several way to keep close to your audience and in turn generate the right content:

Support internal data with external, using tools such as Follower Wonk

Email surveys to those segments, once the above is done, base around something useful, like motivation to help segment in a more meaningful way

Spot those segments in point 3, the types that are active online

6. Participate with your audience and peers

This sounds obvious – so where and how might you participate? This is mostly down to your audience segments and where they are online, see point 2. Here are some ideas:

Guest blog or re-share content. This is something Dave and I do. Find related and influential sites (or site owners) and connect with them. Focus your efforts though, only right for the most relevant bogs. Make sure you approach with ideas and a great example that’s ready to publish – make it easier to get a yes

Comment in other’s blogs, as above, choose carefully where you invest that time. Have a consistent name, picture and profile in order to to best build your brand reputation. You can find top bloggers in Google’s blog search, for example as well as Follower Wonk.

Social sharing through Reddit and StumbleUpon, and more recently the much hyped Pinterest. There are thousands, this is a massive area. The golden rule is to add value, not spam with links so work hard to be relevant and leverage your great content to best affect (point 6). Invest to get.

Q&A sites are gold so far as rich interactions around things people want to learn. How can you position your content to make it genuinely useful and in turn ensure strategic (selected answers!) opportunities, and so links, back to your website.

Remember that the web is alive and driven by linking. So don’t be afraid to always link back to great sources of information that you’re referencing as well as your own content. The benefits are of course two-fold – you drive traffic via the link as well as tell Google how important that content is.

7. Promote and think guerrilla

Not an actual guerrilla! Just savvy and commercial.

Promote yourself (and your content) at every opportunity, without being annoying. Success in social, content and search engine marketing are especially born from sustained effort in the right areas. Rome is certainly not built in a day, you have to earn your way in to the market. As of writing, Twitter just topped 465 million registered accounts, Facebook has over 850 million users, Google+ has nearly 100 million and LinkedIn is over 130 million. These networks demand vast amounts of time and interest from Internet users around the world, and those that participate on these services are likely to help spread the word about your website, service or blog. What content (that word, again!) can you use to promote yourself within a network where it adds value. Use content that best fits what you want to promote and what the user in those networks want to learn about.

8. Combining Email and Social media marketing

It’s often the case that your audience you have built as email subscribers is larger than your social media audience (remember ASOS and the EFT ratio). So if you get the basic CRITICAL factors of email marketing right, then you can encourage your audience to share more through social media and so boost your overall audience. Giving a great incentive or reason to share is key.

Dave has written a separate post giving examples of inspiring email campaigns that focus on social media. Here’s one of my favourites:

Develop Your Marketing Strategy With Youtility

Examples of creating powerful online value propositions

Today’s customers are experiencing an information avalanche with social requests, blog posts, real-time updates, news outbreaks etc fuelled by companies eager for our attention. Using digital channels to interact with their audience but not adapting their strategy of pushing messages out and expecting an instantaneous return on investment by measuring their digital channels as they measured their offline channel.

Brands are clambering on the digital band wagon but using the same techniques they used in a bygone era of broadcasting their message through buying up media space (Radio, TV, ad impressions) but it is no longer working: appealing to the masses means appealing to no one – rather, brands need to spend more time to get to know their audience and know what motivates their audience.

There requires a change in approach and change in tactic, brands need to be asking the question: Am I being useful? – ‘If you sell something, you make a customer today. If you help someone, you may create a customer for life’

In his book, Youtility, Author Jay Baer puts forward two alternative ways for companies to adapt their proposition and help re-define what their brands stand for – ‘there is an opportunity to be amazing or they can be useful…Amazing is difficult to do and how to measure ‘being amazing’ is hard to quantify and it’s an assumption held by most brands that they assume their proposition is indeed amazing. What may be regarded as amazing by one may not be by another’.

So as an alternative, Baer argues that more businesses should focus on being useful, defined as:

‘Youtility is marketing upside down. Instead of marketing that’s needed by companies, Youtility is marketing that’s wanted by customers – Youtility is massively useful information, provided for free, that creates long-term trust between your company and your customers’.

Marketing through the years

Historically there have been 3 categories of marketing: and all 3 have migrated from the industrial landscape to the digital economy.

2. Frame of mind awareness: a strategy of reaching potential customers when they are in an active shopping or buying mode. For example the rise of inbound marketing can be described as frame of mind awareness where the concept is making your brand to be found for example through search engines.

3. Friend of mine awareness: due to the digital landscape maturing and with it user adoption of technology now a part of everyday people’s lives a 3rd method of marketing has been created which is based on the fact that ‘companies are competing against real people for the attention of other real people’.

Campaign Example: Geek Squad

Geek Squad is a subsidiary of US retailer ‘Best Buy’ and was set up with the sole purpose to provide anyone with technology related questions whether corporate clients or residential customers. Anyone can access Geek Squad support with their (whether a customer or not) through the libraries of content the company has created through video explainers and social media support or 24/7 customer help line.

Geek Squad knows that at some point everyone gets out of their depth and needs help over a product you’ve purchased so why not create a destination site where your questions can be answered for free?

What both Hilton Suggests and Geek Squad realised is rather than charging for such a service, they have created a destination that has built reputable brands in creating helpful information and in turn built trust, and authority, essentially “its marketing that is so useful people would pay for it”

The industrial revolution mindset would be asking at this point.. ‘this is crazy, how are they delivering an ROI?!’ This is precisely the wrong approach and is exactly why in today’s connected, digital first culture, so many brands are struggling to get their voice heard and struggling to differentiation their proposition.

Brands need to be asking the question, are we providing something truly useful, something helpful to our audience? Ask your customers – what do they want, need, want more of, expect from you?

6 Blueprints to Youtility for a successful strategy

Identify customer needs: In a fragmented digital market it has become necessary for brands to align their proposition to what their customers actually need or want. Analysing trends and insights into your audience should be your building blocks to truly provide direct needs to your users such as insights from analytics package, Google trends for seasonal content opportunities aligned to your proposition as well as the google keyword tool to potential search volumes.

Map customer needs to useful marketing: Columbia Sportswear is a good example of how they underwent qualitative research to understand what their user needs were and developed an App called ‘What knot to do in the great outdoors’ – realising their audience were outbound, away form the office, liked to walk and take on outdoor activities. Columbia developed an app providing instructions on how to tie knots. Something their audience found useful.

Market your marketing: When you launch an app or begin answering questions via social media in order to create a form of Youtility, you are committing yourself and your brand to create truly helpful information what will add value to the lives of your customers. But many brands assume this is the end goal, it isn’t – you need to ensure you market your marketing.

Youtility – a process not a project: Creating an environment to champion Youtility is indeed a process with no timeline. It’s not an instruction manual to follow, it requires creative and collaborative ways in working across your organisation to ensure you are providing helpful information. It’s a never-ending process of unearthing opportunities that engage with new audiences where your digital channels should be used to help amplify your Youtility messaging.

Keeping Score: It’s essential organisations that embed a Youtility approach are measuring its effectiveness correctly. Unlike the more traditional digital channels where an ROI can be tracked back and sudden decisions can be taken to either switch off/alter the channel (e.g. PPC, SEO, affiliates), Youtility is a change in cultural mindset by the organisation to embrace more fully with their audience and prospects. As quoted by Baer ‘the objective is not just to create Youtility for the sake of it, but to improve your business in the process’.

Useful Resources:

How Much Does Email Marketing Cost?

Today every business is using email marketing irrespective of their niche. The cost of email marketing does have some ups and downs in the process. Read on to know more about the same!

Now digital marketing is a huge concept with tons of processes and modules. But the one that strikes everyone’s mind after hearing about digital marketing is Email marketing. E-mail marketing is one of the main and most used modules of digital marketing.

From very small businesses to multinational giants, every company or even famous personalities use email marketing to grow their business and increase their user base. But still, many small businesses don’t know how much does email marketing costs, and due to no or less knowledge about pricing, they ignore it. This blog will discuss what e-mail marketing is and how much it costs.

What is Email Marketing?

So, a person can easily understand what e-mail marketing is by its name. It simply means marketing through E-mail. So, basically, E-mail acts as a marketing channel through which brand or business do their marketing campaigns. Now the reason why it is popular and effective is its user base.

Pricing of Email Marketing

E-mail marketing is a huge concept, or you can say it is a well-ordered process with proper planning. Now, there is nothing like email marketing cost; pricing is calculated for email marketing campaigns. And the cost of an email marketing campaign depends upon multiple factors. So, let’s see what factors does cost of e-mail marketing depends

E-Mail Service Provider or Tool

Well, you can’t do everything by yourself. Even if you are a small business owner with a tight budget, you must spend some money on E mail service provider or tool. Don’t confuse this with email marketing agency because it is different. An E-mail service provider is a tool or software which allows you to run your e-mail marketing campaigns. It is only limited to the delivery of your e-mails and reports or the performance of your campaigns. You have to do all other things on your own, which is why it is a cheap option compared to hiring an email marketing agency. Now, these tools or software have different plans, and the more the features more their pricing.

Size of Email Lists

Now, this is very important because if your email list is huge, you have to pay a lot. Doesn’t matter which software you use or even if you have hired an agency; pricing will increase with the size of e-mail lists. Both software and agencies offer some limits in their plans, and the costlier the plan is, the more limit they provide. Every business or brand wants to increase its email lists, so ultimately, your cost for email marketing will increase in the future. The would-be no chance that you cut down your costs once you start email marketing, and if you do so, it will negatively impact your business growth.

Volume of Email

This factor also directly impacts the cost of email marketing. Volume simply means how many emails you want to send your subscribers in a specific time frame. Now, this specific time frame is a part of your email marketing strategy, but for e-mail service providers and agencies, this time frame is one month. It means they set their pricing or plan every month, so you will get a specific number of emails in a month. Here also, the costlier the plan, the more volume you will get. So, it depends upon your strategy and other factors also. For example, some businesses must send mail daily to keep their customers updated, while sending mail in a month is sufficient for some.

How Much Does Email Marketing Cost

But the question of how much does email marketing costs still exists. By telling you the factors, we wanted to tell you the cost is not fixed; it depends upon your marketing goals, strategies, and business requirements. But to give you an idea for a small and new business, email marketing can cost between $25 to $300 per month. For medium businesses, it can cost between $500 to $1000, and for a well-established business, it can cost more than $1500 per month.

Wrapping up

Email marketing is undoubtedly one of the most effective marketing strategies, and it is also considered the cheapest one as compared to other techniques. After reading this blog, you will understand that e-mail marketing costs may vary from business to business because it depends on multiple factors. However, we have given some rough estimates to clear your doubts regarding how much does email marketing costs.

Email Marketing And Automation Online Training Course

Email Marketing and Automation Learning Path Improve your email communications and marketing automation using a strategic, data-driven approach and best practices How will this Learning Path help me and my business?

This structured e-learning activity will help you or your team learn how a strategic approach to email marketing communications and targeting can boost audience engagement and sales. You will also learn practical tips and view examples that will help you to optimize your emails to boost response.

What is a Learning Path?

Smart Insight’s Learning Paths are our unique interactive online training courses which explain concepts, give examples and test understanding.

Unlike many online e-learning courses, each module is self-contained, so you can quickly access guidance to help improve your marketing activities.

Common modules are shared between Learning Paths to avoid duplication of learning material. You can also complete the full Learning Path to earn a CPDSO certification.

We appreciate finding time for skills development is a challenge. Our Learning Paths enable training to be bite-sized, engaging and – crucially – results orientated. When combined with our suite of templates, you’ll soon be taking your marketing activities to the next level.

Accredited learning activities with the Continuing Professional Development Standards Office (CPDSO)

Each Smart Insights Learning Path has been independently assessed and accredited by the CPD Standards Office, so you can be confident that the quality of the learning and assessment experience has been audited and recognized for its quality.

Development Objective

Members who successfully complete this Learning Path have the ability to review the current contribution of email marketing and automation to their organization and then create a plan to improve subscriber engagement and value with activities to manage and optimize email sequences as part of the customer journey.

Once you have completed a Learning Path, send an email to [email protected] to request your CPD certificate.

Learning Objectives

Make a case for investment in email marketing and automation by reviewing opportunities and understanding marketing automation options.

Forecast email campaign response and programme improvement by defining goals and metrics as well as auditing current effectiveness against benchmark performance.

Review techniques to grow subscribers, increase subscriber engagement and improve email list quality.

Improve lead nurture, reactivation emails and integration of SMS marketing.

Review lifecycle automation options and the use of segmentation, targeting and creative optimization to improve the response of different email and newsletter formats.

Create and agree an email contact strategy and policy and improve pre-broadcast processes and checklists based on best times and frequency for broadcast.

How is the Learning Path structured?

The Learning Path is separated into these topics and modules:

Topic 1 – Discover email marketing and automation opportunities

Review opportunities for using email for acquisition and retention

Understand marketing automation opportunities

Audit email effectiveness

Topic 2 – Setting targets for email marketing

Goal setting for email

Review techniques to grow and improve email subscription lists

Benchmarking email performance

Topic 3 – Improving your use of email and SMS marketing

Review your use of different email types

Essential email design elements

Improve email copywriting

Create an effective e-newsletter

Test and optimize subject line effectiveness

Define data capture and profiling

Review and improve mobile email effectiveness

Integrated SMS marketing

Topic 4 – Segmentation and targeting for email

Segmentation and targeting

RFM analysis

Understand the principles of machine learning and AI

Topic 5 – Email frequency and contact strategy

Review email lifecycle automation options

Create an email contact strategy

Lead scoring and grading

Topic 6 – Improve email governance

Privacy law requirements for digital communications

Select an email supplier

Auditing and improving email deliverability

Roles who will find this Learning Path useful

Company owners and directors working for smaller businesses

Digital marketing managers, executives and specialists responsible for email marketing

Consultants or agency account managers

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