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Earlier today, Apple seeded the first betas of iOS 15.4 and iPadOS 15.4 to developers. Unlike the previous update, this one actually has some new features mixed in. Which means it’s time to take a quick look at what’s new in the upcoming software update.

First, it’s worth noting that this is just how things look right now. With the first developer beta. As Apple has shown in the past, nothing is set in stone with the prerelease software. It’s possible that any and all of the new features added here in this beta might not make the cut for the next, and they might not make it into the final release.

Still, it’s good to see Apple adding some new elements to the upcoming iOS update, so let’s take a look at what’s new.

What’s new in iOS 15.4 and iPadOS 15.4

Face ID with a mask: As was discovered soon after the beta’s release, Apple is tweaking the process to unlock an iPhone or iPad equipped with Face ID while wearing a mask. The company’s previous option, and one that’s still available, is to unlock your iPhone with Face ID by authenticating via an Apple Watch. However, with this new option Face ID will actually authenticate by taking note of unique features around the eye area to unlock a device. No Apple Watch required.

Universal Control: As mentioned above, some features get added and then removed in beta seeds. Universal Control is one such feature. It has cropped up in previous release betas, but we’re still waiting for the final version of the feature. And we might actually be nearing that result. With the latest betas of iOS, iPadOS, and macOS, developers (and soon, public beta testers) can finally try out the feature that lets users use a single mouse/trackpad and keyboard with multiple devices, moving from an iPad to a Mac, and back and forth, pretty seamlessly.

Emoji: Apple has made it a thing to update the emoji available across its devices with spring updates, and this one’s no different. Apple is adding quite a few new emoji to the mix, with 37 in total, along with more than 70 new skin tone additions. There are more than 100 new additions, all told. That includes a brand new melting face, a face with a hand over the mouth, and others.

Keyboard brightness: This one’s meant for iPadOS 15.4. With it, users will be able to use a brand new option in Control Center to quickly and easily adjust the brightness of an eligible keyboard paired with the iPad.

Apple Card widget: There is a brand new widget getting added to the mix with iOS 15.4, and it’s designed for the Apple Card. With this widget in place, Apple Card customers will be able to not only see their spending activity, but also their total balance.

Notes in iCloud Keychain: With this feature, users will be able to attach notes to any password store in iCloud Keychain.

There’s a bit more to the list, but these are the primary new additions. But if you know of any other noteworthy new features added in iOS 15.4 or iPadOS 15.4, let us know!

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Apple Releases Ios And Ipados 13.5 With Covid

Apple has been seeding beta versions of iOS 13.5 (which started as iOS 13.4.5) for weeks now, but the company has finally released the latest software update for the mobile operating system to the public.

On Wednesday, Apple released iOS 13.5 and iPadOS 13.5 to the public. This isn’t a minor update, despite the fact it actually started as iOS 13.4.5. Apple bumped up the version number to 13.5 after it implemented the groundwork for its brand new COVID-19 Exposure Notification system, or contact-tracing API, which it developed in partnership with Google. Now, with iOS 13.5 available to all, health organizations can launch their own contact-tracing apps that rely on the new API, making it possible to help combat the spread of the novel coronavirus.

Tutorial: How to use all the new iPhone and iPad features in iOS and iPadOS 13.5

Below, you’ll find the official changelog for the new release, as well as a breakdown of the new features that Apple has included with the latest version of iOS and iPadOS.

New features Face ID improvements

It’s a handy feature, especially with mask wearing being so important during the global health crisis.

Share Medical ID info during emergency calls

The built-in Medical ID within iOS is a handy element, one that you hope you’ll never need. With iOS 13.5 Apple is making it easier to share that information when it’s most important: during an emergency call. The new software makes it possible to opt-in to automatically sharing your Medical ID information when making an emergency call.

The information will be shared with the dispatcher who takes the call:

iPhone and Apple Watch can automatically send the information in your Medical ID to the dispatcher who answers your call.

This can speed up the process of getting the care you need.

The new feature can be activated after you open the Health app after downloading and installing iOS 13.5. The app will have you check over your pertinent information, confirm it is accurate, and then choose to turn on the ability to automatically send your Medical ID info when making an emergency call.

Share Apple Music songs to Instagram Stories

This has been possible through third-party apps and services, but now Apple is baking the ability to share songs from the streaming service to Instagram Stories directly through the app.

Tutorial: How to share Apple Music songs on Instagram Stories and Facebook Stories

To make it work, simply load up a song you want to share in Apple Music and then tap on the “Share” option. Selecting Instagram will populate a preview of what’s going to be shared, including a portrait of the album cover. The blurred background is animated and you’ll see the name of the song as well.

Disable Automatic Prominence in group FaceTime

The other big new addition is the ability to stop Group FaceTime from automatically making an active speaker float to the top of the group video call in a larger box than the other attendees. To turn it off, it’s a pretty simple process:

Open the Settings app

Navigate to and select FaceTime

Scroll down until you find “Automatic Prominence”

Tap the toggle to turn on or off the feature for whoever is speaking

You can also check out our handy tutorial as well.

HomePod update

Apple typically releases updates for its smart speaker, the HomePod, when it releases new updates for iOS. That. the case with this update as well, even if the version numbers don’t match. The HomePod has been updated to version 13.4.5, which includes general improvements for quality and stability. No major features were added with this new software update.

The HomePod will automatically update its software after you’ve updated your iPhone to iOS 13.5.

iOS 13.5 changelog

And here’s the official changelog:

iOS 13.5 speeds up access to the passcode field on devices with Face ID when you are wearing a face mask and introduces the Exposure Notification API to support COVID-19 contact tracing apps from public health authorities. This update also introduces an option to control automatic prominence of video tiles on Group FaceTime calls and includes bug fixes and other improvements.

Face ID and Passcode

Simplified unlock process for devices with Face ID when you are wearing a face mask

Passcode field automatically presented after swiping up from the bottom of the Lock screen when you are wearing a face mask

Also works when authenticating with the App Store, Apple Books, Apple Pay, iTunes, and other apps that support signing in with Face ID

Exposure Notification

Exposure Notification API to support COVID-19 contact tracing apps from public health authorities


Option to control automatic prominence on Group FaceTime calls so video tiles do not change size when a participant speaks

Emergency Services

Option to automatically share health and other essential information from your Medical ID with emergency services when you place an emergency call (US only)

This update also includes bug fixes and other improvements.

Fixes an issue where users may see a black screen when trying to play streaming video from some websites

Addresses an issue in the share sheet where suggestions and actions may not load

iOS 13.5 is available now.

Everything To Know About Ios 8 And Os X 10.10 (Roundup + New Details)

While Apple only officially announced its 2014 Worldwide Developers Conference (WWDC) last week, we have been reporting all of the known information about what Apple plans to unveil at the event over the course of the past few months. Now that WWDC is official, we have compiled a roundup of everything we know about Apple’s next-generation iOS device and Mac operating systems below, and we’ve also included some new tidbits not found in our earlier reporting. You can find out what there is to know so far about iOS 8 and OS X 10.10 below:

iOS 8 – Codenamed Okemo:

iOS 8 is the next version of Apple’s software for the iPhone, iPad, and iPod touch, and it is the first major successor to the significant redesign that was iOS 7. For iOS 8, Apple is retaining the same Jony Ive-designed aesthetic found in iOS 7 and is focusing on additions involving applications, services, and performance. iOS 8 will represent Apple moving into the fitness and health tracking world and it will mark a major milestone in Apple’s efforts to bring its mapping solution up-to-par with competitors from Google and Microsoft.

– Healthbook:

The most significant new application that Apple is currently planning to add in iOS 8 is codenamed Healthbook. Healthbook is an application that aggregates health and fitness data from various applications and hardware accessories. The application is akin to Passbook in terms of user-interface design, and users will be able to customize their Healthbook to give visual priority to health statistics that are most important to them. Healthbook is capable of tracking data for various bloodwork details, heart rate, blood pressure, nutrition, blood sugar, sleep, respiratory rate, oxygen saturation, weight, and activity.

The Activity section can track steps taken, calories burned, and miles walked. The Weight tab can track a person’s weight, BMI, and fat %. The current health accessory marketplace includes wireless weight scales, so it is likely that Healthbook will receive its data from those types of products. Both of those aforementioned tabs will have an interface with graphs and charts so that users could track their fitness progress over daily, weekly, monthly, and yearly views. Our earlier reporting on Healthbook goes into further detail about why the application is critical and how it could interact with future Apple wearable devices.

Another important element of Healthbook is the Emergency Card function. The Emergency Card is a single place for users to store information about themselves. The Emergency Card can keep a person’s name, photograph, birthdate, blood type, organ donor status, emergency contact information, weight, and a list of medication prescriptions. This Emergency Card function could save lives and provide emergency technicians, nurses, hospitals, and doctors with vital information about patients in emergency situations.

– Maps:

For iOS 8, Apple is planning to overhaul its previously bug-riddled in-house mapping software. The updated application will retain the same user-interface introduced last year with iOS 7, but it will be updated with improved mapping data, better clarity, and important new features.

The updated app is said to include tweaked cartography, clearer labeling, and improved notating of bus stops, train stations, and airports. That is all in addition to upgraded data that is more reliable and more plentiful.

The improved data also makes way for a major new feature: public transit directions. Apple won’t be the first to this feature (Google has had it for several years), but the addition is a change in direction from when former iOS chief Scott Forstall said in 2012 that Apple would leave transit to third-party developers.

Thanks to several acquisitions of transit specialist companies, iOS 8’s Maps app will have transit functionality deeply embedded for several cities around the world. Transit will allow people to navigate using busses, trains, and subways, and it will also include improved navigating to nearby airports.

The transit feature will be integrated as both a new view (in addition to Standard, Hybrid, and Satellite), and it will also be a new option alongside walking and driving for directions. While transit will be integrated, Apple will still be able to point users to third-party transit apps like it has done since iOS 6’s launch. Transit directions will work for both future trip planning and for immediate navigation.

– iTunes Radio:

As a standalone application, users will be able to more quickly access iTunes Radio. Psychologically for users, iTunes Radio will be its own app competing with the likes of the Pandora, Spotify, and iHeartRadio apps found on the App Store. The benefit for Apple, however, is that iTunes Radio will be pre-installed. The interface for the standalone iTunes Radio application is said to be nearly identical to the one found inside of the iOS Music app and its Home screen icon is a terrestrial radio graphic atop a red background.

The functionality of iTunes Radio will also be akin to its iOS 7 Music app counterpart. Users will be able to browse their history, purchase streamed tracks, locate Featured Stations, create stations based on songs, artists, and albums, and manage stations. Apple previously considered releasing iTunes Radio as a standalone application in iOS 6, but due to problems with striking record label deals, the company ultimately pushed the launch back to iOS 7.

Apple has previously removed functionality from the standard iOS Music (formally called iPod) app and separated functionality into standalone apps. For example, Apple moved video playback for movies, TV shows, and music videos from the iPod app into a Videos app with iOS 5. With iOS 6, Apple began promoting Podcasts as its own App Store app and removed playback from the Music app. In early 2012, Apple re-located playback of iTunes University content to its own app.

The considerations also make sense in light of Apple recently adding more functionality to iTunes Radio, such as news from NPR.

– Voice over LTE:

Another significant addition being considered for iOS 8 and the next-generation iPhone is voice-over-LTE support (VoLTE), according to carrier sources. Currently, when an LTE-capable iPhone needs to make a phone call, the actual call is placed over last generation networks such as 3G. With VoLTE, calls will be transmitted over the same type of network that LTE data is processed through, and this can allow for benefits such as improved call quality.

Of course, carrier support is needed for this functionality, and some countries around the world have carriers that have already rolled out support for VoLTE. For those in the United States, T-Mobile’s network (thanks to its agreement with Metro PCS) supports VoLTE while Verizon Wireless and AT&T are actively testing the functionality for a rollout later this year. Of course, it’s plausible that iOS 8 support for VoLTE will be pushed back if enough carriers are unable to meet the rollout timeframe.

– Messages:

– Notifications:

Notification Center, the translucent drop-down menu for managing alerts may be simplified. In iOS 7, Notification Center includes a “Today” view, “All” Notifications view, and a “Missed” Notifications view. In iOS 8, Apple is considering reducing the panel to solely include the “Today” and “Notifications” views. The new “Notifications” view would combine all notifications with missed notifications, making the overall experience simpler. After acquiring the team behind the app Cue last year, Apple has likely been working on adding additional pertinent information to Notification Center, but it is uncertain if those enhancements will be ready this year for iOS 8.

– TextEdit and Preview:

Apple is developing versions of the Mac operating system’s Preview and TextEdit applications that are optimized for the iPhone, iPad, and iPod touch. The applications are said to not be designed to actually edit PDFs, images, or text documents.

Instead, the apps are built to serve as tools to view Preview and TextEdit files stored in iCloud by OS X. Apple added iCloud synchronization for Preview and TextEdit with OS X Mountain Lion, but has not yet released iOS counterparts to actually view the synchronized content.

The applications are said to still be early in development, but they are being considered for release later in the year. It is currently uncertain, but still possible, if the new pieces of software will be ready to ship with the upcoming iOS 8.

Instead of using fully functional Preview and TextEdit applications on iOS, users will be encouraged to use the PDF management and editing functionality in the free iBooks applicationfrom the App Store and manage other documents via the iWork suite’s word processing application Pages. The apps will also bring improved feature parity between the two Apple operating systems.

– Game Center:

Sources say that Apple is considering removing the Game Center application from iOS and OS X. Instead of having the (little-used) Game Center app, the functionality will solely be found inside in games that have integrated the social gaming service. Just last year, Apple completely redesigned the Game Center app for iOS 7 to remove the green felt and casino theme from the Scott Forstall era. Recently leaked screenshots did, however, show the Game Center icon.

– Voice Memos:

As part of the iOS 7 design revamp, the iPhone’s Voice Memos application was completely redesigned. Gone was the fake microphone graphic and added was an interactive waveform. Unfortunately, some users have complained that the redesigned Voice Memos app is difficult to navigate and that editing controls are unclear. With iOS 8, Apple will rectify this problem by improving button placement within the app.

– Performance:

While iOS 7.1 certainly sped up animations and other system functionality, Apple is testing versions of iOS 8 that go even further to improve speed across the operating system. Sources say that Apple is focusing on improving how long it takes photos to be taken with the next-generation iPhone’s hardware components in mind.

– CarPlay:

While iOS 7’s version of CarPlay exclusively works over the Lightning cable, Apple is testing versions of iOS 8 that can conduct CarPlay (in certain vehicles) over WiFi. The lines up with Volvo saying that its CarPlay implementation will work wirelessly in the future. Of course, Apple has been testing WiFi CarPlay for sometime now with iOS 7, so perhaps the functionality will be pushed back once again. iOS 7.1 first unlocked CarPlay capabilities last month.

– Inter-app communication: Apple is said to be working on and testing functionality that would allow apps from the App Store to better communicate. This is known as an “XPC” service in the developer world. An API is being developed for apps to be able to share data. For example, a future photo editing application could have the ability to push the edited content for upload via the Instagram or Facebook apps. The debut of the API has been in development for the past couple of years, and it had been removed from the launch version of iOS 7 last year for unspecified reasons. With that in mind, it is plausible that Apple could, again, choose to hold back the functionality.

OS X 10.10 – Codenamed Syrah:

OS X 10.10 will be the successor to the current OS X, 10.9 Mavericks. Mavericks focused on power-user features and under-the-hood enhancements to improve hardware performance, battery life, and graphics processing. 10.10, however, will focus on aesthetics. According to sources, Apple Senior VP of Design Jony Ive is leading a “significant” design overhaul for OS X, and the new design will be the operating system’s cornerstone new feature (none of the mockups online, like the one above, are a good indicator of what to expect).

The new design will not be as stark as iOS 7, but it will include many of the flat elements and white textures instead of re-creations of life-like elements. The end-to-end redesign is said to be a top priority at Apple right now, with the specific details about the changes being sworn to extreme secrecy. Apple has been testing new features such as Siri and support for iOS AirDrop compatibility, but it’s unconfirmed if those enhancements will be ready for 10.10. We’ll have more on what to expect from OS X 10.10 soon, so stay tuned.

Hardware Possibilities: 

To go with the new operating systems, Apple is likely preparing a few new notable pieces of hardware. On the Mac side, Apple seems to be readying a revamped version of the MacBook Air with a ~12-inch Retina display and thinner/lighter chassis. Apple has announced major new Mac initiatives at WWDC the past couple of years, so perhaps Apple has this new MacBook Air up its sleeves for the 2014 conference. Apple is also working on some lower-cost iMacs and standard MacBook Air/Pro updates, but it’s unclear when those are set to debut.


WWDC 2014 will be held between June 2nd and June 6th at the Moscone West center in San Francisco, California. The week long conference will include labs and special sessions for developers, but it will likely be kicked off on Monday, June 2nd with a keynote address to officially introduce the aforementioned details about iOS 8, OS X 10.10, and potentially new hardware. As the conference’s start approaches, new information will certainly come to light, and you can find the latest news about Apple’s plans at 9to5Mac. Also stay tuned for live coverage of WWDC and, like we compiled in 2012 and 2013, an updated roundup in the few days before the conference begins.

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10 Tips To Get Most Out Of Safari In Ios 13 And Ipados 13

Best Safari Tips to Get the Best Browsing Experience in iOS 13 and iPadOS 13

Even if you have taken a close look at Safari, chances are you might have missed quite a few new additions. It’s because the revamped web browser has got many new features under the hood. Whereas the headlining additions have got the most attention, the ones that are slightly under the wraps haven’t yet got any substantial coverage. And, I bet you will find them equally appreciable. With that said, let’s get started!

1. Customize the Download Manager

2. Request Desktop Website

Another feature that has enhanced web browsing in Safari is the ability to request a desktop website with ease. Though Apple’s web browser already had the option to switch to the desktop version of a site, switching back to the mobile version was a huge pain in the back due to the lack of a straightforward method. But those days are gone for the better. With iOS 13, you can quickly switch between the desktop and mobile versions of a website on your iPhone. To request the desktop version of a website in Safari on your iPhone, simply tap on the text button at the top left of the screen in the search bar and choose Request Desktop Website.

3. Send Content As PDF or a Web Archive

While browsing the web, I make it a point to save all of my favorite stories to catch them later with peace. So, it’s my favorite feature and I’m sure a lot of users are going to love it as well. In the Share Sheet, there is a new option to share an entire web page as a web archive or PDF. To do so, simply tap on the Share button and then select Options. Then, you have four options: Automatic, PDF, Reader PDF, and Web Archive. Select your most preferred option and then hit Done at the top right to finish.

4. Automatically Close All Tabs

5. Choose What Size of Photo to Upload

This one, kind of, kills two birds with one stone! Well, if you didn’t get a good hang of the idiom, let me tell you that Safari now lets you choose what size of a photo to upload. It can not only speed up the uploading process, especially when you are dealing with high-resolution images, but also save plenty of mobile data on your iPhone and iPad. So, save this hack to prevent your limited bandwidth from ending well before the deadline.

1. Simply choose the option to upload an image on a website in Safari and then select Photo Library.

2. Now, select the images you want to upload. After that, you should see the actual size of your images. And below the actual size, there will be an option to choose image size. Tap on it and then choose the preferred image size. You have multiple options like Large, Medium, Small, or Actual Size.

3. Next, return to your photo library and tap on Done in the top-right corner of the screen to start uploading the image.

6. Customize Your Favorite Sites

7. Customize Website Settings

Wouldn’t it be better if you could customize your favorite websites so that every time you visit them, they would look in line with your taste? Well, with iOS 13 and iPadOS 13, you can fine-tune website settings. Whether you are an avid reader or someone who likes exploring the web, you would find it very handy. To customize website settings in Safari, simply tap on the tiny text button at the top left the search bar and then choose Website Settings in the menu. After that, fine-tune all the options depending on your needs. For instance, you can use reader mode automatically on the site, allow it to access the camera and microphone of your device. Once you have customized everything, tap on Done to confirm the changes.

8. Delete Frequently Visited Sites

9. Access Open Tabs from Search

Well, this one might sound too little a feature to find a mention in this notable roundup. But let me tell you that it can play a good role in speeding up your web browsing experience on your iPhone or iPad. When you type the address of a website in the smart search, the web browser automatically directs you to the related open tab; instead of opening a new tab. Thus, you don’t need to open unnecessary tabs in the web browser.

10. Save All of Your Open Tabs As Bookmarks Bonus: Make the Most of All-New iPadOS Safari Keyboard Shortcuts

If you want to enhance your productivity, never miss out on the keyboard shortcuts as they can save plenty of time. And if you like to use shortcuts to get your work done faster, you would be glad to know that Apple has introduced around 30 iPadOS Safari keyboard shortcuts that are quite handy. Moreover, the work with not only Apple’s Smart Keyboard but also any third-party Bluetooth keyboards.

Open link in new window (Command + Alt + tap)

Use selection for Find (Command + E)

Email a specific page (Command + I)

Open link in new tab (Command + Shift + tap)

New Private tab (Command + Shift + N)

Actual size (Command + 0)

Open search result (Command + Return)

Decrease Reader text size (Command + -)

Zoom in (Command + +)

Zoom out (Command + -)

Use default font size in Reader (Command + 0)

Open link in background (Command + tap)

Save webpage (Command + S)

Change focused element (Alt/Option + tab)

Focus Smart Search field (Command + Alt/Option + F)

Dismiss web view in app (Command + W)

Increase Reader text size (Command + +)

Download linked file (Alt + tap)

Add link to Reading List (Shift + tap)

Close other tabs (Command + Alt/Option + W)

Scroll around screen (arrow keys)

Paste without formatting (Command + Shift + Alt/Option + V)

SEE ALSO: How to Disable Link Preview in iOS 13 Safari on iPhone and iPad

Make the Most of the Best Safari Tips in iOS 13 and iPadOS 13

Ios 16 And Ipados 16 Bring A Far Richer Experience To The Weather App

Apple’s line of tablets are pretty powerful and helpful. And while some folks might see plenty of shortcomings with iPadOS, it’s also plenty useful. And it’s getting better with iPadOS 16, which is expected to arrive later this fall. To that end, Apple is finally getting around to adding one of the most important apps the company’s tablets have been missing for years.

That’s right, the Weather app is finally coming to iPad, iPad Air, iPad mini, and iPad Pro with the launch of iPadOS 16 later this year. This has been a bit of a head-scratcher for years now, with people wondering how on earth Apple could continue to leave the iPad lineup without an official weather app. But the wait is almost over, and the even better news is that Apple’s updating the app in general to be a better, far richer experience.

So here’s what’s new with the Weather app, in addition to the fact it’s coming to the iPad lineup.

Dig in for more info

Right now, the Weather app has plenty of information to show when the user opens it up. But, there could always be more. And with iOS 16 and iPadOS 16, Apple is aiming to offer up as much info as it can. To get there, though, users will need to tap on any one of the different modules that’s present in the Weather app. Doing so will bring up even more information about that specific topic.

For instance, you can now see hourly temperature and precipitation over the next 10 days by selecting the specific module. The details are shown in beautiful graphics, too, so it’s easy on the eyes. Which is always a good thing.

This is a new feature that’s available for both iOS 16 and iPadOS 16.

For when things get severe

The Weather app on iOS already offers up notifications for rain, which is nice. However, things are getting a bit more robust –and helpful– with notifications built for upcoming severe weather. With iOS 16 and iPadOS 16, the Weather app will send the user a notification when a severe weather alert has been issued for your area. This also expands on the flood warnings, too.

This is a new element for both iOS 16 and iPadOS 16.

For the iPad

Now, this is technically new for the iPad because, well, the Weather app is new for the iPad. However, for folks who like using the Apple Weather app on their iPhone, the rest of these features will be familiar. Still, it’s worth noting that the Weather app is going to be par with the iOS version, so here’s what iPad users can expect from the Weather app with the launch of iPadOS 16:

Thousand of animated backgrounds, offering up variations that show off precipitation (like heavy or light rainfall), the sun’s position, and cloud cover.

Air quality can be seen directly from within the Weather app, all with a color-coded scale to make it easy to interpret the information. This feature lets users also compare air quality from the previous day to the current, get health recommendations based on the information, pollutant breakdown, and more.

Forecasts that update to current weather conditions.

So, that’s what’s new with the Weather app in iOS 16 and iPadOS 16. Are you happy about the fact the app is finally making the leap to the iPad lineup?

Apple Executives Discuss Ipados And App Privacy

The keynote for this year’s Worldwide Developers Conference is finished, which means Apple executives are making the rounds to discuss some of the aspects in greater detail. As such, a pair of the company’s higher-ups have sat down with CNET to discuss iPadOS and privacy in two separate reports.

Indeed, Federighi says the iPad has become a “truly distinct experience”, which is why iPadOS exists. The name is meant to make it obvious that this is a tablet experience, not something that’s meant for a phone or a computer. Apple wants to make an iPad a better option for more people, and Federighi believes that iPadOS brings that closer to a reality.

Federighi says he finds himself in front of an iPad more often than not these days, and says the company has “expanded the domain where people can say the iPad is the best solution” for most customers.

Next, Bud Tribble is Apple’s vice president software technology and he discusses privacy as a whole, how the App Store helps to limit potential nefarious apps from ever reaching customers, and how a new sign-in feature from Apple (as part of iOS 13) will help people sign into their favorite apps without having to bow down to privacy concerns.

Apple has had a focus of giving more control to the end user when it comes to their data and privacy for years now. It’s a major tentpole feature for the company as a whole. And the new “Sign In with Apple” is just one more aspect of that. This helps customers reduce the need to sign in with things like Facebook and Google, and goes out of its way to randomize and anonymize a customer’s data to help keep them safe.

It’s not rocket science to say, ‘Hey wouldn’t that be great to have that without the tracking part of it,’” Tribble said in an interview after the new service was unveiled to applause at Apple’s Worldwide Developers Conference on Monday. “Our whole point of view is giving more control to the user over things like their data.

One of the more interesting bits from Tribble’s interview with CNET is the amount of apps that try to get away with privacy-related potholes for the customer. According to Tribble, the App Store review process covers 100,000 apps in a week’s stretch, and, within that time period, reviewers shoot down and block upwards of 40% of the apps over privacy concerns:

Apple reviews 100,000 apps a week, and Tribble said the company rejects 40 percent of those apps — many for privacy reasons. The company has made it a priority to stamp out apps that try to fool users, or seek out permissions on your phone they have no right to ask for.

Apple’s built a powerful digital storefront with the App Store, and privacy and safety is certainly one of the major selling points for it. At least on Apple’s part. But, as we’ve seen recently, some folks don’t think Apple’s fees associated with the App Store that are handed down to developers are all that fair.

Can Apple find a happy middle ground? It’s obvious that the company is making a ridiculous amount of money on a quarterly basis, and the App Store is certainly a stable enterprise for the company these days. Do you think Apple should make some changes to its fee structure for developers?

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