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Email Marketing and Automation Learning Path Improve your email communications and marketing automation using a strategic, data-driven approach and best practices How will this Learning Path help me and my business?This structured e-learning activity will help you or your team learn how a strategic approach to email marketing communications and targeting can boost audience engagement and sales. You will also learn practical tips and view examples that will help you to optimize your emails to boost response.
What is a Learning Path?Smart Insight’s Learning Paths are our unique interactive online training courses which explain concepts, give examples and test understanding.
Unlike many online e-learning courses, each module is self-contained, so you can quickly access guidance to help improve your marketing activities.
Common modules are shared between Learning Paths to avoid duplication of learning material. You can also complete the full Learning Path to earn a CPDSO certification.
We appreciate finding time for skills development is a challenge. Our Learning Paths enable training to be bite-sized, engaging and – crucially – results orientated. When combined with our suite of templates, you’ll soon be taking your marketing activities to the next level.
Accredited learning activities with the Continuing Professional Development Standards Office (CPDSO)Each Smart Insights Learning Path has been independently assessed and accredited by the CPD Standards Office, so you can be confident that the quality of the learning and assessment experience has been audited and recognized for its quality.
Development ObjectiveMembers who successfully complete this Learning Path have the ability to review the current contribution of email marketing and automation to their organization and then create a plan to improve subscriber engagement and value with activities to manage and optimize email sequences as part of the customer journey.
Once you have completed a Learning Path, send an email to [email protected] to request your CPD certificate.
Learning Objectives
Make a case for investment in email marketing and automation by reviewing opportunities and understanding marketing automation options.
Forecast email campaign response and programme improvement by defining goals and metrics as well as auditing current effectiveness against benchmark performance.
Review techniques to grow subscribers, increase subscriber engagement and improve email list quality.
Improve lead nurture, reactivation emails and integration of SMS marketing.
Review lifecycle automation options and the use of segmentation, targeting and creative optimization to improve the response of different email and newsletter formats.
Create and agree an email contact strategy and policy and improve pre-broadcast processes and checklists based on best times and frequency for broadcast.
How is the Learning Path structured?The Learning Path is separated into these topics and modules:
Topic 1 – Discover email marketing and automation opportunities
Review opportunities for using email for acquisition and retention
Understand marketing automation opportunities
Audit email effectiveness
Topic 2 – Setting targets for email marketing
Goal setting for email
Review techniques to grow and improve email subscription lists
Benchmarking email performance
Topic 3 – Improving your use of email and SMS marketing
Review your use of different email types
Essential email design elements
Improve email copywriting
Create an effective e-newsletter
Test and optimize subject line effectiveness
Define data capture and profiling
Review and improve mobile email effectiveness
Integrated SMS marketing
Topic 4 – Segmentation and targeting for email
Segmentation and targeting
RFM analysis
Understand the principles of machine learning and AI
Topic 5 – Email frequency and contact strategy
Review email lifecycle automation options
Create an email contact strategy
Lead scoring and grading
Topic 6 – Improve email governance
Privacy law requirements for digital communications
Select an email supplier
Auditing and improving email deliverability
Roles who will find this Learning Path useful
Company owners and directors working for smaller businesses
Digital marketing managers, executives and specialists responsible for email marketing
Consultants or agency account managers
You're reading Email Marketing And Automation Online Training Course
Digital Experience Online Training Course
Digital Experience Learning Path Use a data-driven approach to improve the effectiveness of a company website How will this Learning Path help me and my business?
This structured e-learning activity will help you or your team understand how to use a data-driven approach for reviewing the effectiveness of a company desktop and mobile website and how this can improve its contribution to the organization.
What is a Learning Path?Smart Insight’s Learning Paths are our unique interactive online training courses which explain concepts, give examples and test understanding.
Unlike many online e-learning courses, each module is self-contained, so you can quickly access guidance to help improve your marketing activities.
Common modules are shared between Learning Paths to avoid duplication of learning material. You can also complete the full Learning Path to earn a CPDSO certification.
We appreciate finding time for skills development is a challenge. Our Learning Paths enable training to be bite-sized, engaging and – crucially – results orientated. When combined with our suite of templates, you’ll soon be taking your marketing activities to the next level.
Accredited learning activities with the Continuing Professional Development Standards Office (CPDSO)Each Smart Insights Learning Path has been independently assessed and accredited by the CPD Standards Office, so you can be confident that the quality of the learning and assessment experience has been audited and recognized for its quality.
Development ObjectiveMembers who successfully complete this Learning Path have the ability to review and implement changes to websites and mobile apps to improve the digital experience for visitors.
Once you have completed a Learning Path, send an email to [email protected] to request your CPD certificate.
Learning Objectives
Identify the benefits of a customer-centric approach to website design and optimization.
Review the effectiveness of your website against benchmarks and other organizations.
Identify improvements to your website for use across multiple devices.
Structure your website to improve the customer journey and improve your goals and conversion rate.
Identify how to improve your approach to optimizing the effectiveness of your forms, checkout, product and category pages, by reviewing your company site to enhance its effectiveness and increase customer engagement
Understand different types of insights you can generate using reports available in Google Analytics to support improvement decisions.
How is the Learning Path structured?The Learning Path is separated into these topics and modules:
Topic 1 – Discover opportunities to improve experiences
Opportunities for improving digital experiences
Improve digital customer experience
Learn the latest digital experience developments
Topic 2 – Set website goals
Set digital marketing goals and objectives
Forecast results and ROI for digital marketing activities
Defining Google Analytics goals
Topic 3 – Increase customer-centricity through research
Define audience personas
Define audience psychographics
Research personas
Understanding consumer keyword search behaviour
Improve website customer journeys
Define data capture and profiling
Improving category pages
Improving product pages
Improving basket, checkout and form completion
Topic 4 – Improve website content
Complete a content audit
Understanding the latest SEO ranking factors
Define content marketing strategy
Practical blogging techniques
Online copywriting essentials
Topic 5 – Improve website conversion
Conversion optimization
Mobile and multiscreen usability
Breakdown of visits from mobile and desktop devices
Define landing pages
Assess audience customer journeys
Improving homepage effectiveness
Define Digital Value Proposition
Review Martech stack investment
Multichannel selling
Roles who will find this Learning Path useful
Company owners and directors
Managers responsible for increasing the contribution of digital channels in their organization, including Digital Director and digital marketing managers
Marketing executives or specialists
Consultants or agency account managers
Race Practical Digital Strategy Online Training Course
RACE Practical Digital Strategy Learning Path Learn how to create and implement an integrated omnichannel marketing plan How will this Learning Path help me and my business?
This structured e-learning activity will help you or your team to implement digital marketing practices effectively within your organization by planning, managing and optimizing your digital media, digital experiences and digital data.
What is a Learning Path?Smart Insight’s Learning Paths are our unique interactive online training courses which explain concepts, give examples and test understanding.
Unlike many online e-learning courses, each module is self-contained, so you can quickly access guidance to help improve your marketing activities.
Our Learning Paths are integrated with downloadable templates to help you audit your performance, set forecasts and create action plans. Each Learning Path includes different types of example templates in Excel, Powerpoint and Word from our resource library to help you create your action plans as you work through the Learning Path.
Common modules are shared between Learning Paths to avoid duplication of learning material. You can also complete the full Learning Path to earn a CPDSO certification.
We appreciate finding time for skills development is a challenge. Our Learning Paths enable training to be bite-sized, engaging and – crucially – results orientated. When combined with our suite of templates, you’ll soon be taking your marketing activities to the next level.
Accredited learning activities with the Continuing Professional Development Standards Office (CPDSO)Each Smart Insights Learning Path has been independently assessed and accredited by the CPD Standards Office, so you can be confident that the quality of the learning and assessment experience has been audited and recognized for its quality.
Development ObjectiveMembers who successfully complete this Learning Path have the ability to implement an integrated digital strategy and implementation plan as part of a wider strategic initiative.
Once you have completed a Learning Path, send an email to [email protected] to request your CPD certificate.
Learning Objectives
Recognising the success factors of an effective digital marketing strategy.
Structure a plan using SOSTAC® and the RACE Framework.
Define audience personas and assess the customer journey.
Review your current digital marketing capabilities and benchmark competitors using RACE and implement the plan through search, social media and email marketing to achieve your goals
Define investments in digital customer experience with an online value proposition that improves customer onboarding, growth, service and success.
Create a RACE Framework dashboard for digital reporting incorporating Google Analytics goals.
How is the Learning Path structured?The Learning Path is separated into these topics and modules:
Topic 1 – Practical Strategy – Plan
Digital strategy success factors
Structure a plan using SOSTAC®
Structure a plan using the RACE Framework
Create a digital SWOT using RACE
Define audience personas
Assess audience customer journeys
Competitor benchmarking with RACE
Set digital marketing goals and objectives
Defining Google Analytics goals
Topic 2 – Practical Strategy – Reach
Review media performance
Select search marketing investments
Influencer marketing
Paid media investment
Define acquisition budget and plan
Create a digital marketing reporting dashboard
How to use campaign tracking in Google Analytics
Topic 3 – Practical Strategy – Act
Improve website customer journeys
Define data capture and profiling
Define content marketing strategy
Define landing pages
Define campaign budget
Define data capture and profiling
Define campaign timeline
Topic 4 – Practical Strategy – Convert
Set up email nurture and retargeting
Set up ad retargeting
Web personalization
Multichannel selling
Conversion optimization
Topic 5 – Practical Strategy – Engage
Customer onboarding and growth
Improve digital customer experience
Customer service and success
Use email to support marketing campaigns
Use social media to support marketing campaigns
Post-campaign review
Roles who will find this Learning Path useful
Company owners and directors working for smaller businesses
Managers responsible for increasing the contribution of digital channels in their organization, including Digital Director and digital marketing managers
Digital marketing managers or marketing executives or specialists responsible for email marketing
Consultants or agency account managers
Photoshop Course (21 Courses Bundle, Online Certification)
About Photoshop Course
Course Name Online Photoshop Course Bundle
Deal You get access to all 21 courses, Projects bundle. You do not need to purchase each course separately.
Hours 124+ Video Hours
Core Coverage Photoshop, Logo Designing, Designing Applications, Brochure Designing, Designing Flat UI Elements, Professional Jewellery Designing, Web Designer, Website Layout Design, UI Designing, Automobile Designing, Computer-Based Illustrations, Pattern Making Magazine, Designing
Course Validity Lifetime Access
Eligibility Anyone serious about learning Photoshop and wants to make a career in photo editing
Pre-Requisites Basic knowledge of using Adobe Photoshop
What do you get? Certificate of Completion for each of the 21 courses, Projects
Certification Type Course Completion Certificates
Verifiable Certificates? Yes, you get verifiable certificates for each course with a unique link. These link can be included in your resume/Linkedin profile to showcase your enhanced Photoshop Skills
Type of Training Video Course – Self Paced Learning
Software Required You can download the software from the official website of Photoshop
System Requirement Basic understanding of any photoshop for graphic designers as Adobe Illustrator or GIMP software will help you comprehend and learn the subject quickly.
Other Requirement Speaker / Headphone
Online Photoshop Course Curriculum
Goals
Objectives
Course Highlights
Project Highlights
GoalsAs we all know that Adobe Photoshop is the most basic software for all image editing projects and works. This is a raster-based program that helps beginners as well as professionals to create or edit 2D images after they have been shot or taken. We can also perform digital paintings and some other cool after-effects on Photoshop. Photoshop is the oldest program to be introduced by Adobe and today the latest version of the program can create 3D objects and paint them live as well. The goal of this training is to create a base among the learners who are into graphic designing and print media.
ObjectivesAlthough, Adobe Photoshop is a very lengthy and complex program to understand fully. But, this training will help the learners to create a bridge between the learners and the program. The program has three main sections which include both theoretical and practical lessons on Photoshop. This software is so useful for any artist who is into the field of image editing and graphic design. The learners can choose from a wide career option such as Photoshop Operator, 3D Visualizer, UI Designer, Interior Designer, Architect and many more career paths in the same field.
Course HighlightsThe course is divided into three main sections which have lessons based on theoretical and practical projects both. The 1st section includes four theoretical chapters, while section two contains one theoretical chapter and the 3rd section contains three theoretical chapters. Let us take a look at each chapter one by one:-
The 1st chapter is based on a beginner’s level of understanding. Starting this lesson we study the introduction of Photoshop, creating a new page on the software. Learning tools such as Move tool, Selection tools, Lasso Polygon Magnetic tool, Magic wand quick selection, Spot healing tool, And different examples to create magazine covers, clone stamp and other artworks.
The next chapter is based on Photoshop Effects Revisiting. Topics Covered In This Lesson Are Basic Concepts Of Photoshop, Photoshop Effect, Dispersion Effect, Pen Tool Clipart, Text Effects and Logo Design.
The next chapter is based on 3D in Photoshop Tutorial. Some of the major topics covered are 3D features and 3D Window Overview, 3D extrusion, Lighting System and Materials and textures.
The next chapter is based on Digital painting in Photoshop. Topics covered in this lesson are Gradation, a one-point perspective, create characters, and create your storyboard, Side Face and Creating Hand.
The next chapter is based on Photoshop for Web designers. Topics covered in this lesson are understanding the interface and using Photoshop Tools.
The last theoretical chapter is based on Photoshop Tools Revising. Topics covered in this chapter are Photoshop tools and the use of shortcuts.
Project HighlightsThe course has many practical examples included which will help the learners to master the program. Some of the major course highlights are given below:-
The 1st project is based on Print design and Business card. Topics covered in this lesson are Fundamentals of print which have topics like color modes, resolution, image print and set up of a new document. It also covers learning to design a business card.
The next project is based on designing an application for android. Topics covered in this lesson are starting design, designing the App, creating buttons and creating current cases.
The next project is based on Logo Designing. Topics covered are Drawing Logo, Drawing Lion, and Creating logos with strokes and colors.
The next project is based on professional jewelry designing. Topics covered are tools and shapes used to create designs. Creating simple and traditional jewelry.
The next project is based on designing the user interface. Topics covered are designing a music player interface, adding icons, working an options menu.
The next project is based on website layout design. Topics covered are website layout, placing logo, learning navigation, banner, and body selection and creating baskets and footer.
The next project is based on Digital illustrations and the mermaid. Topics covered are research, basic steps, corals, plants, starfish, fish, the mermaid, coloring and texturing and shading.
The next project is based on creating book cover designs. Topics covered are setting the file, creating the cover for drama novel, horror mystery novel and classic stories.
Certificate of Completion What is Photoshop?Photoshop is a graphics editor software which is one of the top software developed by world-famous software tycoon Adobe. Photoshop was created in the year 1988 by Thomas and John Knoll. Since then it has become a trademark in the field of graphic designing. Beginners to professionals across the globe are using this software for editing and designing. Photoshop provides different tools and features for photo editing, image creation, and graphic designing. It is the industry-standard editing software for long years and the word Photoshop has become a verb. People commonly use the word Photoshop for image editing.
Photoshop is a master software that can be used for many applications and provide many features for users. We can learn different skills using this and it’s a very user-friendly software that provides distinctive tools and options to enhance your creativity. Some of the skills we can learn from Photoshop is listed below,
Logo designing
Brochure designing
Designing Flat UI elements
Jewelry designing
Web designing
Automobile designing
Computer-based illustrations
Pattern making
Magazine designing
Photoshop is incredible software for graphic design, but there is certainly a lot to learn for new designers, and there’s always more to learn for experienced professionals. The creativity of the individual also plays an important role in the final result along with these skills.
Requirements / Pre-requisites
Willingness to pursue a career in Graphic design: A passion for graphic designing, editing, arts, etc. is a must before learning Photoshop. If you are willing to get a career in this field you can learn the software with full confidence and interest.
Basic knowledge of Computer: You just need basic knowledge to use a computer before start learning this Photoshop course. Try to learn basic lessons to manage the computer before start using Photoshop.
An updated version of Photoshop & personal computer: You can use any version of the software for learning it. But using the latest version will always keep you updated and provides the latest features and tools. Another important requirement is a high-quality personal computer that will get well with the software. The following are the requirements that are handsome to work on,
2 GB RAM or above
500 GB Hard Disk or above
Any Intel processor is other than the Celeron or first and second-generation products.
Target Audience
Software Professionals & Developers: Software professionals and developers use Photoshop for graphics designing, UI designing, etc.
Students & professionals of Animation field: Animation is another field that uses this software for 3D imaging and editing. Students who want to enter the field of animation should learn Photoshop to improve their skills.
Web designers: Web designing is another area which uses Photoshop for web designing and website layout illustrations
FAQ’s- General Questions Why should I do this Photoshop certification course?If you’re asking this question, probably you haven’t gone through the curriculum. A student who is willing to pursue a career in the field of image editing, graphic design, animation, etc. should do this course since Photoshop is the basic tool used in all these applications.
I don’t have a background in graphic design, can I do this Photoshop course?Skills and technology along with your creativity will always boost your career growth. Through this course, you can improve your skills and knowledge and which helps you to attain a good position in your career.
What version of Photoshop do I need for your tutorials?You can use any version of the software for learning it. But using the latest version will always keep you updated and provides the latest features and tools.
Sample Preview of this Photoshop Course
Career Benefits
The Adobe Photoshop program is a master software that can transform an ordinary picture into an attractive masterpiece. By knowing all its features you can find several career opportunities in different fields, from photography to graphic designing. Most of the applications related to photo editing, design, and printing use Photoshop tools for their projects.
We already discussed different platforms where Photoshop is used and with this Photoshop course, you can learn all the features of Photoshop and will be able to perform well in your specialized area.
Photoshop Course Testimonials Advanced Photoshop TrainingLinked
Rosemary Swain Excellent Photoshop Certification!Linked
Mark David D. Generator Photoshop Course Nabil GEBEILY Photoshop training reviewLinked
Ravneet Gill A nice course on photoshopLinked
Jacy EisoldDevops Training (7 Courses Bundle, Online Certification)
This training program aims to train folks on all the Development operations which will help to shorten the systems development life cycle and provide continuous delivery with high software quality . This training will be helpful for the trainees to develop with recent changes in software development. After the end of this course, trainees will be able to increase the velocity of predictability, efficiency, security, maintainability, and delivery of software.
The primary objective of this training program is to help people who are eager to learn DevOps from scratch. This training program will cover all the concepts of DevOps like Splunk fundamentals, AWS Certified DevOps, Engineer Docker Training, Chef DevOps Essentials, Version Control System – GIT Training, and Git and Github for Developers in detail which be helpful for the trainee to apply in the real life.
Course HighlightsThis course includes six modules which consist of the training units as well as projects.
AWS Certified DevOps Engineer will be the first module of the training program where your technical understanding and skills in the AWS domain are verified which is highly desired by recruiters. It will be almost a four hours long video tutorial which will give you a brief introduction about the training modules and the carried on by the brief of AWS Certified DevOps.
Chef DevOps Essentials will be next to where you will learn how to transform infrastructure into codes. The chef makes routine how infrastructure is configured, deployed, and managed across your network, no matter its size. It helps you to manage your clients and have communication open.
Docker Training is where you will learn about various software platforms which are used to create, arrange, and manage virtualized application containers on a common operating system (OS), with an ecosystem of related tools. It will increase efficiency . and the flexibility of application operations.
Splunk Fundamentals is next to where you will be learning about all the primary concepts of Splunk. It will be almost an eight hours long video tutorial. A topic like what is the purpose of the existence of Splunk, how its data monitoring features help the businesses will be covered in the introduction part. In the remaining part of the video, you will get to learn about the beginner level concepts of Splunk.
Version Control System – GIT Training will be there in the next module where you will learn about various monikers as source control or tool used to store and track changes in projects over time. It will help track project changes that were made, what the changes were, and who made them.
Git and Github for Developers will be the last module of the training program where you will learn about these tools which helps you to manage servers and deploy happier and more often with more confidence.
After completing these units, you will be able to work effectively with all the concepts that are concerned with DevOps and this training will help you to become an expert in the principles of continuous development and operations, automation of configuration management, inter-team collaboration, and IT service agility, using DevOps tools like Git, Docker, Jenkins, Cucumber, Ansible, TeamCity, and Nagios.
Marketing Automation: What You Need To Know
Marketing automation is quickly becoming crucial for businesses to be successful in their marketing efforts. So what is it?
Marketing automation is a subset of customer relationship management (CRM) and is designed to replace marketing tasks and processes that would otherwise be done manually. These are the tasks that, without automation, are time-consuming and prone to human error. This, of course, leaves customers or potential customers frustrated, and results in decreased conversion rates.
According to Aberdeen Group, “Marketing Lead Management Report” (2012), “companies using marketing automation see 53% higher conversion rates from initial response-to-MQL and a revenue growth rate that is 3.1% higher than non-users.”
So what are some of the biggest concerns and barriers for marketers and companies looking for a marketing automation platform? Marketing automation can be expensive, there are many options, and several of these automation tools offer the answer to one automation need such as email marketing, but don’t have an “all-in-one” solution.
Other issues that arise when companies are looking for a solution are budget constraints and ease of use. Let’s compare some of the tools and their offerings: Marketo, GetResponse, and HubSpot.
PriceWhen it comes to price, GetResponse offers competitive pricing and is much more affordable than Marketo or HubSpot. GetResponse’s prices range from $15 to $799 per month. The best part is that they don’t require contracts and allow users to cancel anytime. They price match the number of subscribers that a business has, allowing for businesses to scale, only increasing spend as their business grows.
HubSpot is also priced competitively, although it’s range is a bit higher than Get Response. However, HubSpot charges a one-time fee of $600, $3,000, or $5,000 (depending on the package you choose) for onboarding. After you pay the onboarding fee their cost ranges from $200 per month for the basic subscription to $2,400 per month for an enterprise package. They also match their pricing to the number of subscribers a business has, but their cost starts much higher. Hubspot’s major benefit is pre-built integrations with popular business apps and includes these custom integrations to their users as part of the service.
Marketo is the most expensive of the three. However, their system is broken into four offerings that can be purchased separately or combined. The four offerings are marketing automation, real-time personalization, marketing management, and consumer engagement. Utilizing these four services together is typically the most suitable for larger enterprises. In fact, their packages start at roughly $2,000 per month and get as high as $12,000 per month. Again, this is definitely a tool for a much larger organization. They also integrate with SalesForce, making it a better option for large businesses that are already using SalesForce CRM.
Ease of UseA lot of companies looking into marketing automation lack the in-house talent to actually manage the automation. This is a major problem for businesses already trying to weigh the cost of marketing automation against the return.
GetResponse is built to be more user-friendly. It provides simplicity in customizing newsletters, landing pages, and autoresponders. The platform offers over 500 responsive web template designs, customizable landing page templates, and action-based autoresponders. With so many out of the box solutions, most important tasks can be done without the need for a MA software specialist. This is definitely the better option for businesses operating with less technological proficiency in the marketing team.
HubSpot is also an intuitive platform. They are not as simple as the drag-and-drop function that GetResponse has, but they are still simple to use. Where it may lack slightly in ease of use, it makes up for in tracking. HubSpot allows users to not only create email marketing campaigns, landing pages, and auto-responders, but they have easy to understand and manage analytics for each. HubSpot is the best for mid-size companies that may or may not have an analyst or IT department in-house, but still have a slightly larger budget for marketing automation.
Marketo is by far the more complex of the tools mentioned here, but is much more suitable when working with teams. It offers fully responsive landing pages and landing page editing tools that allow users to save and collaborate. This promotes ease of use when working with a team, but may not be as practical a smaller company. When it comes to automated responses, Marketo is much more complex, requiring a series of steps to create and save automated functions. Again, Marketo is ideal for larger teams working with a variety of marketing roles with varying expertise and responsibilities.
Overall, when choosing a marketing automation platform, it is important to honestly appraise your in-house resources. If you have a sophisticated and dynamic marketing team with a larger budget, Marketo may be right for you. If you are a smaller company that is trying to scale with a less developed marketing team, GetResponse is probably the choice for you. Whatever your situation is, don’t ignore marketing automation. It is important and available for companies of all sizes and marketing abilities.
Image Credits
All Screenshots by Cynthia Johnson. Taken August 2023.
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