You are reading the article Effective Applications Of Artificialintelligence In Healthcare Industry updated in December 2023 on the website Katfastfood.com. We hope that the information we have shared is helpful to you. If you find the content interesting and meaningful, please share it with your friends and continue to follow and support us for the latest updates. Suggested January 2024 Effective Applications Of Artificialintelligence In Healthcare IndustryPerforming Repetitive Tasks
In the healthcare industry, professionals have to do certain tasks repeatedly on a regular basis. The continual tasks consume more time and make the workers lose their interest. In such a case, the AI application simply the repetitive process like CT scans, X-rays, test analysis and some other tasks. On the other hand, the amount of data in cardiology and radiology is more where the AI bots reduce the process involved in it.Medical Data and Record Management
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The deployment of AI system analysis in the healthcare industry enables the medical practitioners to opt out the customized and accurate treatment design for the patients. Simply, the AI system makes use of the patient medical information to provide this support for the physicians.Health Monitoring Process Healthcare System Analysis Digital Consultation
Nowadays, there are several healthcare mobile applications available in the app store to enable digital consultation. This means that healthcare mobile app development integrates with AI technology to provide medical consultation depending on the patient’s medical history. Merely, the application users have to input their symptoms, so that application makes use of its features and compare them to the database. Finally, the application gives the perfect medication in accordance with the medical history of the patient.Medication Management
Medication management is one of the necessary techniques to check whether a patient following the medication at regular intervals or not. The AI features incorporated into the webcam of the mobile phone confirm the patients’ medical prescription. This specialty of AI enables the patient to manage their medical condition even if they have severe health issues. The medication management helps the doctors to make better decisions.Virtual Nurses
The app developers make use of machine learning to help patients who suffer from chronic disorders. The virtual nurse applications can able to clear the queries regarding a medical condition, detect symptoms and necessity of doctor recommendation.Precision Medicine
Genomics and genetics take the support of DNA information to know the mutation and the connection of a disease. So, AI is implemented to detect cancer and vascular diseases in the early stages to cure it as soon as possible. In simple words, AI can predict the health disorders that may occur later by analyzing the genetics of an individual. Precision medicine is a boon for people to save their lives.Creating Effective Drugs
Also read: Top 10 Programming Languages for Kids to learnFinal Thoughts Ritesh Patil
Ritesh Patil is the co-founder of Mobisoft Infotech that helps startups and enterprises in mobile technology. He loves technology, especially mobile technology. He’s an avid blogger and writes on the mobile application. He works in a leading Android & iOS application development company with skilled iOS and Android app developers that have developed innovative mobile applications across various fields such as Finance, Insurance, Health, Entertainment, Productivity, Social Causes, Education and many more and has bagged numerous awards for the same.
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As a registered nurse for 25 years, Darlene Duncan has seen digital technology transform healthcare. Surgeries have become less invasive, electronic patient monitoring has gotten smarter, and medical records are all now digital. But when it comes to clinical communications, Duncan feels like she’s stuck in the ’90s.
Duncan carries three separate work devices: a beeper, a charge nurse flip phone and a voice-activated device for locating her team. None of these devices enables electronic health record (EHR) access or real-time communication with physicians. Duncan says clinicians need one sole source device that lets them talk, text and access information on the fly. Simply put, to consolidate and communicate effectively, they need secure smartphones.
“Our greatest continuing challenge is timely communication,” says Duncan, a nurse manager at a large Level I trauma center. “I need one sole source device to communicate with my staff and physicians, and to interface with the EHR. Instead, I have all three devices, all the time, physically attached to me. Even the physicians in our hospital use a very antiquated beeper system.”
Without the benefit of secure mobile clinical communications, clinicians like Duncan face several specific challenges:1. Delayed nurse/physician communication
Ninety percent of hospitals still use pagers for clinical communications, according to HIMSS Analytics. These systems cost about 45 percent more than hospitals would have to pay for smartphone-based unified communications. Worse, pagers slow down clinicians and can delay patient care.
“Sometimes I don’t even need the doctor to call me back,” says Duncan. “I just need to inform him about something, but I have to page him, and he has to stop and call me, and I have to stop what I’m doing to answer the phone. Other times, I have a patient in a critical state and I need the doctor now. If I could call or text directly, it would save time and potentially lives.”
Delayed nurse/physician communication also affects the patient experience, Duncan says. “If I say, ‘Let me call the doctor, I’ll be back in five minutes,’ and it takes 30 minutes, there goes a little bit of those patient satisfaction scores, which directly affects reimbursement through HCAHPS scores.”2. No mobile EHR access
Healthcare is an inherently mobile profession, with doctors bouncing from hospital to clinic, and nurses rushing from one patient room to another. Yet, in many hospitals, communication is anything but mobile. Instead, clinicians can only access patient medical records from shared computers in hallways or nurses stations. That amounts to a significant amount of wasted time, delays in updating information and excessive charting.
By enabling secure mobile EHR, smartphones allow clinicians to access and edit patient records directly from the bedside. This ensures patient information is always up to date and nurses save time on charting later.
“Currently, I’m sitting in front of the computer and charting at least 50 to 60 percent of each 12-hour shift,” says Duncan. “With mobile EHR access, I would easily save at least an hour a day.”3. Alarm fatigue
During a hospital stay, patients have a lot of needs. Sometimes they just need an extra pillow or help going to the bathroom. Other times, they need immediate life-saving assistance. But in many cases, nurses have to physically go to the patient’s room to determine if they need medical attention or if another staff member can help. This wastes precious time and can lead to alarm fatigue.
In most hospitals, the staff hears tens of thousands of alarms per day, says the Joint Commission. Between 85 and 99 percent of those alarms don’t require medical attention, and the volume of alarms can distract and desensitize nursing staff, leading to delays in care.
With smartphones and tablets, nurses can simply call a patient’s room to ask what they need. Many mobile communication solutions can even be integrated with bedside equipment and nurse call systems to filter out false alarms, prioritize patient requests and send the most urgent alarms directly to nurses’ smartphones.4. Medical errors
Care providers are only human. Between staffing shortages and communications overload, it’s easy to see how mistakes happen in busy hospitals. Medical errors are the third leading cause of death in the U.S., contributing to 250,000 deaths each year, according to Johns Hopkins.
Any way hospitals can alleviate this overload and automate clinician workflows can help prevent tragic and costly medical errors. For example, smartphones with integrated barcode scanners can support positive ID applications such as barcoding medication administration, which alerts clinicians when they’re about to give a patient the wrong medication or medication that isn’t yet due.How smart are your clinical communications?
Effective hospital communication is worth the investment. “Budgets are tight for all hospitals right now,” says Duncan, “but all it takes is one misstep, one patient to die because of a lack of communication, and that’s a loss that costs much more than smartphones” — not to mention the potential legal fallout.5. Security breaches and HIPAA violations
Nurses know that more effective clinical communication is possible, if only they were allowed to use their smartphones. However, when care providers use their personal phones for clinical communications, they’re more likely to violate Health Insurance Portability and Accountability Act (HIPAA) regulations by sharing patient information via an unsecured channel or network. Lost, stolen or hacked personal devices can also lead to costly data breaches.
More than half of the healthcare vendors surveyed for the 2023 Ponemon study Are Risk Assessments Failing to Secure the Third-Party Healthcare Ecosystem? reported experiencing data breaches that exposed protected health information (PHI) belonging to health organizations they serve. That’s why some leading hospitals are empowering their teams with secure clinical communications solutions that deliver the benefits of mobile, without the additional risks.
Duncan says her staff is more than ready for smartphone-based communications: “We’re past ready. We know the technology is there. If we could just get all the birds in one basket, and make it hacker-proof, it would save us so much time and frustration.”
Learn more about how hospitals can modernize clinical communications with smartphones. And discover Samsung’s full lineup of mobile solutions for healthcare, designed with hospital and clinical operations in mind.
Natural language processing, frequently known as NLP, alludes to the ability of a computer to comprehend human speech as it is spoken. NLP is a key segment of artificial intelligence (AI) and depends on machine learning, a particular type of AI that analyzes and utilizes patterns in information to improve a program’s comprehension of speech. Analytics Insight has forecasted the Market Revenue ofNLP in Education: NLP in Marketing Technology:
Applications of NLP in MarTech are the new evolution for artificial intelligence. Tools of marketing technology include chatbots, voice search, sentiment analysis, automated summarization, machine transcription to change the face of marketing departments and roles drastically.NLP in Healthcare
From Data mining to sorting out documentation, Natural language Processing assists the healthcare workers to simplify the complex task which was earlier not possible. With the help of its speech recognition technique, the clinicians can easily transcribe notes for useful EHR data. Moreover, when utilized with Machine learning, NLP assists in efficient clinical trials, and clinical decision support, thus mitigating the risks involved with the diagnosis and treatment of the disease. Integration of NLP in genetic coding also helps in determining the phenotypes, speech patterns and neurocognitive conditions such as Alzheimers disease.NLP in Banking
In Banking, natural language processing helps in analyzing the plethora of documentation, so that insights can be drawn out for commercial loan agreements. ByNLP in Manufacturing
NLP in manufacturing sector helps break down the barriers between humans and technology to improve communication and productivity. The AI system can then produce real time reports from the collected data in natural language. Instead of relying on a data analyst, managers can see these reports as soon as the data is generated, detecting patterns and trends to make important business decisions in near real-time.NLP in Business
Natural language processing, frequently known as NLP, alludes to the ability of a computer to comprehend human speech as it is spoken. NLP is a key segment of artificial intelligence (AI) and depends on machine learning, a particular type of AI that analyzes and utilizes patterns in information to improve a program’s comprehension of speech. Analytics Insight has forecasted the Market Revenue of NLP to at US$8,319 million , with a CAGR of 18.10% between 2023 and 2024. Natural language processing (NLP) can be effectively used in education for promoting language learning and improving the academic performance of the students. It assists in developing an effective process of learning in the educational setting by developing scientific approaches which can process of using computer and internet for enhancing the learning.Applications of NLP in MarTech are the new evolution for artificial intelligence. Tools of marketing technology include chatbots, voice search, sentiment analysis, automated summarization, machine transcription to change the face of marketing departments and roles chúng tôi Data mining to sorting out documentation, Natural language Processing assists the healthcare workers to simplify the complex task which was earlier not possible. With the help of its speech recognition technique, the clinicians can easily transcribe notes for useful EHR data. Moreover, when utilized with Machine learning, NLP assists in efficient clinical trials, and clinical decision support, thus mitigating the risks involved with the diagnosis and treatment of the disease. Integration of NLP in genetic coding also helps in determining the phenotypes, speech patterns and neurocognitive conditions such as Alzheimers chúng tôi Banking, natural language processing helps in analyzing the plethora of documentation, so that insights can be drawn out for commercial loan agreements. By integrating NLP in the system, banks can predict the customer needs and behaviour, With the help of Optical Character Recognition technique, and machine learning algorithm associated with NLP, the portfolio of the customer is made, so that the risks of frauds and scams can be mitigated. Moreover, its speeds up Know Your Customer (KYC), and Investment chúng tôi in manufacturing sector helps break down the barriers between humans and technology to improve communication and productivity. The AI system can then produce real time reports from the collected data in natural language. Instead of relying on a data analyst, managers can see these reports as soon as the data is generated, detecting patterns and trends to make important business decisions in near real-time.Businesses organisations are employing NLP technologies to understand human language and queries. Instead of trying to understand concepts based on normal human language usage patterns, the company’s platform depends on a custom knowledge graph that is created for each application and performs a much better job identifying concepts that are relevant in the customer domain.
Healthcare wearable devices are on the up. Pharma and healthcare MarTech unlocks new opportunities for marketing leaders to connect with customers
Our pharma and healthcare marketing trends 2023 report highlights a number of sector innovations, including wearable healthcare, to help you optimize an insights-driven marketing strategy.
Structured across our acclaimed RACE Framework structure of plan-reach-act-convert-engage, our pharma and healthcare marketing trends 2023 report details digital activities to strengthen your marketing strategy across your customers’ experiences of your brand. So you can plan, manage, and optimize your healthcare/pharma marketing funnel to drive the results you need.
According to Grand View Research, the global wearable technology market size was valued at USD 32.63 billion in 2023 and is projected to expand at a compound annual growth rate (CAGR) of 15.9% from 2023 to 2027.
The growing popularity of the Internet of Things (IoT) and connected devices and a rising ‘technically sound’ population is expected to drive the demand. Cisco explains the importance of IoT and M2M when they say:
“The phenomenal growth in smarter end-user devices and M2M connections is a clear indicator of the growth of IoT, which is bringing together people, processes, data, and things to make networked connections more relevant and valuable.”
When we envisage wearables it is helpful to consider three broad categories: head (such as wearable cameras, smart glasses), body (wearable activity trackers, smart clothing), and wrist (i.e., smartwatches).Healthcare specific wearables
Healthcare applications are summarised by this infographic:
products such as body monitors and activity trackers, which offer real-time information about overall health. These wearable products can offer information such as blood pressure, oxygen levels, quality and quantity of sleep, calorie intake, cholesterol levels, heartbeat monitoring, and other information required by the body for day-to-day activities.The Internet of Medical Things (IoMT)
Thales believes that we are at a tipping point for connected medical devices with The Internet of Medical Things forecast to be worth $543B by 2025.
Healthcare solutions that leverage the power of IoT have the potential to dramatically improve patient outcomes and save lives with remote patient monitoring (RPM) – all while meeting the challenge of rising healthcare costs and an ageing population.
However, they point out that healthcare organisations need to mitigate security risks from cyberattacks against those products – putting patient data at risk and undermining confidence in the sector.
To successfully meet the needs of medical professionals, patients, and hospital purchasing departments, Thales recommend that devices will need to demonstrate the following 4 key features:
Reliable connectivity – Devices that record and send critical data must be trusted to stay connected for extended periods.
Compliance with privacy and security regulation – All devices must comply with privacy and security regulations such as IEC 62304, ISO 13485:2023, MDR 2023/745/EC, GDPR, and FDA standards.
Long-lasting – Devices must be future-proofed by being designed to allow remote software or security updates that provide optimal performance over extended periods.
Ease of use – The device must be easy for patients and doctors to connect and run with minimal intervention or set up.The changing landscape of wearables
The COVID-19 pandemic was anticipated to negatively impact market growth of wearable devices however the outbreak has expanded the role of wearable technologies in the healthcare sector with particular efforts being implemented to use them as prompt warning systems for the virus infection.
During this time there was increasing popularity of these devices among professional athletes and recreational fitness consumers as the demand for personal fitness and wellness products increased with the closure of fitness venues.
One challenge is that there is a huge range of available smart devices including tablets, phablets, and smartphones, among others with end-users increasingly desiring to have a single compact product that could integrate all of their monitoring and computing requirements.Healthcare wearable marketing strategy
Without a doubt, your customers will adopt healthcare wearable technology within a wide range of abilities, expectations, and needs. The complex nature of their relationship with your brand, and their wearables, means that pharma and healthcare marketers must keep their target customers at the center of all marketing technology decision-making.
Our RACE Framework offers marketers and managers a ready-made streamlined structure for planning, managing, and optimizing their marketing activities, according to their customers’ value lifecycles.
Download our pharma and healthcare marketing trends 2023 report to identify new opportunities for healthcare marketing technology, such as wearables and more within your marketing strategy.Pharma and healthcare marketing trends 2023
Accelerate your growth in 2023 with trends, examples, and practical strategy integrated with our RACE Framework
Get Started TodayRequirements for healthcare wearables
The increasing popularity of wearable devices is constrained by what they do and how they do it. Specifically, the most important features of wearables reside in them being:
Unrestrictive (they have incorporated hands-free technology, which enables users to performing several activities at the same time)
Controllable (the user has the ability to control it always)
Attentive (technologies having various sensors and functioning modes)
Observable (giving the opportunity to use alerts, reminders, or messages in order to attract user’s interest)
Communicative (offering the possibility of exchanging information through various options such as Bluetooth and wireless networks)
Unmonopolizing (there are several actions that the user can do at the same time, minimal attention being necessary for these activities).
And so while most people will be familiar with wearable devices such as smart watches, what are the opportunities for marketers to utilise these devices within the healthcare domain?
Just as mobile phones and tablets displaced the once-dominant PC, could wearable devices really push smartphones aside or will they work alongside smartphones?The next generation of wearables
The first wearable technology devices like sports trackers, pedometers, and heart rate monitors have now been replaced by much more sophisticated products that are designed as a lifestyle aid, with apps for wellness, maps, local information, and seldom leave the wearer’s body.
With the “always on” culture, it’s no surprise that our relationship with information and technology is about to be taken to a whole new level. We expect the wearers of technology, such as Apple Watch, or other alternatives, to share more data than ever, about what they’re doing and where they are. The benefit of this for savvy marketers is that they can watch closely, build a picture of consumer habits, and even try to anticipate their next move.
Personalized offers and content could then be sent to devices, relevant to what people are doing, their interests and purchase habits. This is nothing new, as personalized offers and data analytics are commonplace with the use of beacon technology in ecommerce settings, sending offers and messaging to mobile phones, based on the precise location of a consumer in-store and what they are interacting with.
One of the key strengths of wearable technology is visibility. A device that is more visible at all times means messaging is more likely to be seen instantly and crucially at the desired time to drive some action, which is of the utmost importance to retailers and brands in such a competitive retail landscape but also for health related applications. Another benefit is in measuring and monitoring consumer location, as well as their emotions.Make content “glanceable”
In today’s hurry-up world, and especially with millennials, people are interested in right-now types of content. Companies and brands need to ensure that any communication is relevant and easily absorbed in seconds, at a glance — particularly as wearables have much less screen space.
Marketers will need to re-think their mobile marketing strategies and consider questions like:
What information would our customers consider “just in time” and when?
What is the most important message and how can we deliver it?
What are the visual elements of our service or product experience?
How can we improve the customer experience for the customer glancing at their smart watch?
Companies that offer subscription services to deliver communication to any wearable device. It is worth considering if retooling the same email and newsfeeds to yet another format is the best way to engage with your audience or whether it is better to build from the ground up.
With Smart Insights Business Membership, you’ll get access to tools and templates curated to support your pharma or healthcare business to optimize your marketing strategy.
There are many positive ways to use social media in healthcare, including promoting awareness and sharing accurate health messaging.
It can be hard to navigate the challenges of social media in healthcare. If 2023 taught us anything, it’s that healthcare and social media can be a very powerful combination.
But when used correctly, social networks are essential for communication. They can let you provide science-based health and well-being information to millions of people across the globe.
Providers, agencies, and brands need to create social content that’s:
factual, accurate, and not up for debate
engaging and friendly
informative, timely, and accurate
compliant with all relevant rules and regulations
In this post, we look at the many benefits of using social media in healthcare. We also provide tips on keeping your social channels compliant and secure.
Bonus: Download a FREE bundle of social media tools designed specifically for the healthcare industry — including post ideas, a calendar template, a social policy template, and a social media strategy template.
Benefits of social media in healthcare
The benefits of social media in healthcare include:
raising public awareness
communicating during a crisis
expanding the reach of existing resources and recruitment efforts
answering common questions
promoting citizen engagement
Want to see these benefits in action and hear directly from the healthcare professionals who are getting their hands dirty? Check out our free webinar on Social Media in Health Care: Stories from the Front Lines.Raise awareness
Social media is vital to raising public awareness about new, emerging, and annual health concerns.
Bringing awareness to health issues can be as simple as reminding followers about common sense health practices. Or it can be as complex as planning seasonal campaigns.
Social media can also raise the profile of illnesses, trends, and other health matters.
— Health Canada and PHAC (@GovCanHealth) September 28, 2023
Social media is a brilliant platform for large-scale public outreach campaigns. Specifically, because you can directly target the most relevant population groups:
— BC Government News (@BCGovNews) September 7, 2023
One of the most effective ways of getting the key information out is to share it directly in the body of your social posts. Always provide a link for the audience so they can access more detailed information if they want to.
— Seattle Children’s (@seattlechildren) September 27, 2023
How do you counter inappropriate healthcare claims? By raising awareness and providing the public with links to credible sources.
This helps to combat the spread of misinformation on social media by pointing the public toward valid sources of information.Combat misinformation
At its best, social media helps spread factual and accurate information very quickly to diverse groups of people. This can be invaluable when the information is scientifically correct, clear, and helpful.
Unfortunately, there is a lot of misinformation on social media, especially regarding healthcare. Luckily, more than half of Gen Z and Millennials are “very aware” of “fake news” surrounding COVID-19 on social media and can often spot it.
Fake news can be a dangerous game when it comes to healthcare.
Even former US president Donald Trump got in hot water for suggesting that the coronavirus could be cured by injecting bleach. This claim is widely disputed by healthcare professionals.
So how do you identify misinformation? The World Health Organization suggests seven steps to navigate the tide of information and assess who you can and can’t trust:
Assess the source: Who shared the information with you, and where did they get it from? Did they share a direct link on their social media profile or did they reshare from another source? What website is the original article or information from? Is this a credible and trustworthy source, for example, a news site?
Identify the author: Search the author’s name online to see if they or credible… or even real!
Check the date: Is this a recent story? Is it up-to-date and relevant to current events? Has a headline, image, or statistic been used out of context?
Examine the supporting evidence: Credible sources back up their claims with facts, stats, or figures. Review the evidence made in the article or post for credibility.
Check your biases: Evaluate your own biases and why you may have been drawn to a particular headline or story.
Turn to fact-checkers: When in doubt, consult trusted fact-checking organizations. The International Fact-Checking Network is a good place to start. Global news outlets focused on debunking misinformation are also good sources. Examples of these include the Associated Press and Reuters.
The bad news is that misinformation comes from factually untrue statements. The good news is that these can be relatively easily debunked — hurray!
For example, citing research or the latest information from a credible health source can help debunk a healthcare myth. The CDC or WHO are ideal sources of this information.
Now for the shady part. Creators of misinformation can use a reputable institution’s name to make them look legitimate.
This is done as a scheme to maximize the article’s authenticity and reach. Bleugh.
But what do you do if you have doubts about an institution’s involvement in an article?
This search function will crawl the official institute’s website for information about the term in quotation marks.
One thing to be wary of is that people are often strongly inclined to believe whatever fits within their existing worldview. Even when presented with quality evidence to the contrary.
In such cases, it’s important to give space to people and allow them to let go of their emotional responses.
Try and understand their emotional interests and encourage them to seek correct information.
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Sign up for freeCrisis communication
According to Pew Research Center, a significant number of U.S. adults (82%) use digital devices to access news.
For those aged 29 and younger, social media is the most common news source.
The New York Times even recently reported that TikTok is now the go-to search engine for Gen-Z.
Social media is the key place to share breaking information. This is especially true for events that are in the public’s best interest to be up to speed on.
Let’s look at a recent example. During the COVID-19 pandemic people turned to government health officials for the facts.
US state government offices teamed up with medical health officers. Together they used social media to effectively communicate during this time of crisis.
This was accomplished in part with regular video updates on social platforms such as Facebook.
Social media is a great way to provide real-time updates directly to the public. This is especially true for a situation that is constantly changing.
Additionally, social media can have faster and further reach than traditional media (such as TV and newspapers).
Posted by Washington State Department of Health on Wednesday, September 21, 2023
Use the pinned post features and regularly update banners and cover images. This can also help to direct people to key resources.
Posted by Washington State Department of Health on Wednesday, September 21, 2023Expand the reach of existing resources
Medical professionals often learn about new information and best practices through medical journals and conferences. Use social media to bring education to the learners.
Here’s another COVID-19 example. In 2023 the European Society of Intensive Care Medicine (ESICM) announced that their LIVES conference would be held digitally.
This allowed all interested parties to take part no matter where they were.
In addition to a dedicated website, they shared the webinars through live video on YouTube and Facebook. They also live-Tweeted the events.
#LIVES2023 is on! During the congress, our platform’s Channel 1 will be open for everybody to enjoy the hottest topics in #IntensiveCare. Join us on:
— ESICM (@ESICM) October 4, 2023Answer common questions
Hands up, who’s felt under the weather and then fallen down a WebMD hole? You know, self-diagnosing yourself with the worst health matters possible? Yup, me too.
This is why factual info from health authorities are vital for addressing common health concerns.
Social media platforms offer healthcare professionals a way to engage with the public. Answering common health questions stops people from self-diagnosing and gives them peace of mind.
For example, the World Health Organization developed a Facebook Messenger chatbot.
It can answer questions from users, direct people to credible sources, and help to counter misinformation.
Source: World Health OrganizationCitizen engagement
Talking about personal healthcare issues can be difficult. Yes, even for doctors and trained professionals.
This is especially true for subjects such as mental health. Social stigmas can often prevent people from seeking the professional help they may need.
In March 2023, Maltesers launched its social media campaign #TheMassiveOvershare. The goal was to promote maternal mental health and encourage mothers to be open about their mental health struggles.
The campaign also directed users to mental health resources through its partnership with UK charity Comic Relief.
A study commissioned by Maltesers found that 1 in 10 mothers in the UK experiences mental health issues. But crucially, 70% of this cohort admit to downplaying their struggles and experiences.
The campaign was launched ahead of Mother’s Day in the UK. It invited mothers to normalize the conversation about post-partum depression and increase recognition of a frequently undetected and misdiagnosed issue.
The following November, Maltesers launched a second phase of the #LoveBeatsLikes campaign. This time they encouraged people to look beyond social media Likes and check in with the moms in their life.Research recruitment
Social media offers an opportunity to connect healthcare practitioners and centers with potential study and survey participants.Marketing
Social media continues to emerge as one of the best ways for healthcare marketers to connect. 39% of marketers utilize paid social media to reach healthcare professionals.
On top of this, more than half of healthcare marketers say that they are now relying on social media to reach consumers.
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Social media tips for healthcare organizations
In addition to the tips below, check out our free report on the 5 key trends to prepare for success in healthcare.Educate and share valuable content
How do you engage with the public long-term? You must regularly provide your followers with valuable content that educates and informs.
Let’s see what that looks like in action with the Mayo Clinic. They created a video series that covers popular health and wellness topics.
The “Mayo Clinic Minutes” are short, informative, and engaging. The videos regularly rack up more than 10,000 views on Facebook.
The information needs to be credible, of course. And true. But you can get creative and entertaining if that makes sense for your brand.
In recent years, Tik Tok has become a haven for healthcare professionals to share bitesize, informative content that is also entertaining for users.
Dr. Karan Rajan is a NHS surgical doctor and lecturer at Sunderland University in the UK. He has racked up a massive 4.9 million followers on his personal Tik Tok account.
It’s important to ensure that you use the appropriate tone for your brand and the audience you’re speaking to.
For example, The Mayo Clinic’ videos are hosted on Facebook deliberatly. Facebook’s audience is typically older, so the content is slower-paced.
Dr. Rajan’s videos are on TikTok, which skews toward Gen-Z, so the content is more snappy.
It’s also important to choose the right channel for your content.
A recent study was done on the trustworthiness of coronavirus content on social media. It found that some platforms are far more trusted than others.Listen for relevant conversations
Social listening enables you to track social media conversations relevant to your field.
Those conversations can help you understand how people feel about you and your organization.
Sneakily, you can also use social monitoring tools to learn how they feel about the competition. You might even identify new ideas that help guide your social communications strategy.
Social listening is also a good use of social media in healthcare to get a sense of how the public responds to emergent health issues.
The Royal Australian College of General Practitioners (RACGP) uses social listening to track health-related trends.
This helped them validate telehealth as a priority — they saw 2,000 mentions of the term across social platforms.
#Telehealth has become a vital component of the mix of services GPs offer because of its flexibility, convenience and…
Posted by RACGP on Friday, November 27, 2023
“We already knew that GPs felt this was a component of care that they needed to continue providing to patients,” said RACGP. “We provided our social listening insights to validate that the wider general practice community felt the same way.”
Here are some key terms to listen for on social channels:
Your organization or practice name and handles
Your product name(s), including common misspellings
Your competitors’ brand names, product names, and handles
Industry buzzwords: The Healthcare Hashtag Project is a great place to start.
Your slogan and those of your competitors
Names of key people in your organization (your CEO, spokesperson, etc.)
Names of key people in your competitors’ organizations
Campaign names or keywords
Your branded hashtags and those of your competitors
Social media management platforms like Hootsuite allow you to monitor all relevant keywords and phrases across social networks from a single platform.Remain compliant
One of the biggest challenges when using social media in the healthcare industry is the strict rules and regulations you must abide by.
This is crucial for professionals that share sensitive information that concerns the public. In the healthcare industry, HIPAA and FDA compliance are a must.
Unfortunately, things don’t always go to plan.
Earlier this year, the FDA issued pharmaceutical company Eli Lilly a letter over an Instagram ad for its type 2 diabetes drug Trulicity.
The FDA stated that the post “creates a misleading impression about the scope of the FDA-approved indication”. They described as particularly concerning given the serious risks of this product. The post has since been taken down.
So far in 2023 alone, the FDA has sent 15 warning letters that specifically reference claims made on Instagram accounts.
You don’t want lawyers writing your social media posts for you. But you may want lawyers (or other compliance experts) to review your posts before they go live.
This is especially true for major announcements or particularly sensitive posts.
Hootsuite can get more of your team involved without increasing compliance risk.
People from across your organization can contribute social media content. But, then, only those who understand the compliance rules can approve a post or push it live.
Your organization needs a social media strategy and a social media style guide.
You should also have guidelines for using social media for healthcare professionals. A social media policy for healthcare employees is also a good bet.Stay secure
It’s vital to ensure security guidelines are in place for all your healthcare social media channels. You need to be able to revoke access for anyone who leaves the organization.
With Hootsuite, you can manage permissions from one centralized dashboard. This means you can always control access to all your social channels.
Using social media as a healthcare professional can be challenging. But the opportunities that social media can present in your industry are endless.
Leading healthcare providers, insurers, and life science companies worldwide use Hootsuite to improve their customer experience, unify their social message, and ensure compliance with industry regulations. See for yourself why we are the healthcare industry’s leading social media management platform!
Book A Demo
Learn More About Hootsuite For Healthcare
Attract new patients, grow your reputation, and stay compliant with Hootsuite, the most trusted social media tool for healthcare.
Artificial Intelligence is considered a top-notch technology that has the potential to solve many of humanity’s problems. Be it healthcare, education, or finance, it is looked upon as a benediction, as it carries promise for solutions, which evaded humans for centuries. The human mind is curious and wants to experiment to test the limits of technology. In this endeavour, we have some unusual yet innovative applications of AI, which might evoke some curiosity even for a tech-averse individual.Top five unusual applications of AI A judge in a beauty contest
Artificial intelligence has started judging a beauty contest! The process includes downloading an app and uploading a selfie without any makeup including a beard. AI algorithms are trained for image analysis on different attributes such as face symmetry, gender, colour, wrinkles, and many more.Food reformulation
Food reformulation is one of the top unusual applications of AI that can stump anyone. Now, foodies can get access to the world’s first AI flavour or a delicious lightly-grilled beef taste as an alternative to plant-based meat.Creating Hit Songs
AI algorithm can assist in making hit songs among all the existing competitors by searching through all kinds of resources to find the main theme of a song. Resources include lectures, conversations, newspapers, and many more. AI songmaker can provide musical elements to add sounds to lyrics.Chef AI
AI is surprising everyone by becoming a chef who can help to create a recipe based on ingredients someone is craving. AI algorithms can search for dishes to prepare with several options and proper instructions for the perfect taste.RoboBEER
Artificial Intelligence is considered a top-notch technology that has the potential to solve many of humanity’s problems. Be it healthcare, education, or finance, it is looked upon as a benediction, as it carries promise for solutions, which evaded humans for centuries. The human mind is curious and wants to experiment to test the limits of technology. In this endeavour, we have some unusual yet innovative applications of AI, which might evoke some curiosity even for a tech-averse individual.Artificial intelligence has started judging a beauty contest! The process includes downloading an app and uploading a selfie without any makeup including a beard. AI algorithms are trained for image analysis on different attributes such as face symmetry, gender, colour, wrinkles, and many chúng tôi reformulation is one of the top unusual applications of AI that can stump anyone. Now, foodies can get access to the world’s first AI flavour or a delicious lightly-grilled beef taste as an alternative to plant-based chúng tôi algorithm can assist in making hit songs among all the existing competitors by searching through all kinds of resources to find the main theme of a song. Resources include lectures, conversations, newspapers, and many more. AI songmaker can provide musical elements to add sounds to chúng tôi is surprising everyone by becoming a chef who can help to create a recipe based on ingredients someone is craving. AI algorithms can search for dishes to prepare with several options and proper instructions for the perfect chúng tôi ready to have an AI-based robot known as RoboBEER pour beers with precision. It can pour a beer and track the bubble size, beer colour, other attributes with biometric factors. It helps to balance the foam on a beer for enhancing people’s enjoyment.
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