Trending December 2023 # Complete List Of Stores That Accept Apple Pay In 2023 # Suggested January 2024 # Top 16 Popular

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Apple Pay is gaining popularity in more places these days. Unfortunately, not all stores support Apple Pay. So when you step out to buy something, it’s always best to find the stores that accept Apple Pay. Well, there are in total three ways to find out:

Call/visit the store

Google it

Check out this article because we have curated an exhaustive list of offline and online stores that accept Apple Pay.

And not to toot one’s horn, but the third method is probably the best. Why? Because the list is alphabetized and categorized, you can find what you need real quick. Besides, you can also search using Maps. Read on to know more.

Retail stores that accept Apple Pay

Ace Hardware


Best Buy

Family Dollar



Office Depot


Pep Boys

Dick’s Sporting Goods







Toys R Us



Fashion and lifestyle brands that accept Apple Pay

Grocery stores that accept Apple Pay

Acme Markets





Cub Foods


CVS pharmacy

Dan’s Fresh Market

Davis Food & Drug

Dick’s Fresh Market

Duane Reade

Farm Fresh Food & Pharmacy



Harveys Supermarket



Lin’s Fresh Market




Rite Aid

Save Mart Supermarkets



Shop ‘n Save

Shoppers Food & Pharmacy

Sprouts Farmers Market

Star Market

Stater Bros.


Trader Joe’s

United Supermarkets



Whole Foods Market


Restaurants and Hotels that accept Apple Pay

Au Bon Pain





Dunkin’ Donuts

Jimmy John’s

El Pollo Loco

Firehouse Subs


Jamba Juice

Jersey Mike’s Subs


Renaissance Hotels

Jimmy John’s

Johnny Rockets




Panera Bread

Pizza Hut




White Castle

Coca-Cola vending


Websites and apps

E-Commerce platforms with Apple Pay support














Loyalty or reward programs that accept Apple Pay

Coca-Cola’s Vending Pass

Dave & Buster’s Power Card

Jimmy John’s Freaky Fast Rewards

Kohl’s Rewards

Panera Bread’s MyPanera

Quiznos’ Toasty Points

Walgreens’ Balance Rewards

Yogurtland’s Real Rewards

Charities with Apple Pay support


American Cancer Society

American Heart Association

American Red Cross


COPD Foundation

Children’s Miracle Network Hospitals

Crohn’s & Colitis Foundation of America (CCFA)

Doctors Without Borders/Médecins Sans Frontières (MSF)

Feeding America


International Rescue Committee

Save the Children

The Nature Conservancy

The Water Project


United Ways

WWF (World Wildlife Fund)

charity: water

Gas stations that accept Apple Pay

7 Eleven


ExxonMobil (through the Speedpass+ app)

Chevron Extra Mile


Red Apple

How to Find Store That Accepts Apple Pay on iPhone, iPad, Mac

As you can see, a wide variety of offline and online stores accept Apple Pay. However, things might differ as per your country and region. You should look for Apple Pay and the contactless payments icon.

If a brick-and-mortar store, a website, or an app sports these icons, they should accept Apple pay. What’s more? You can also find an Apple Pay-supporting store on Apple Maps.

Here’s how:

Open Maps on your iPhone, iPad, or Mac.

Search for a particular venue either by using the Search Maps bar or scrolling to its location.

Note: If you’re on Mac, the Apple Pay symbol is under the same section, but it’s titled Useful to Know instead.

That’s all you need to do to locate stores that take Apple Pay using your iPhone, iPad, or Mac.

Why doesn’t Walmart accept Apple Pay?

There’s a reason Walmart isn’t among the list of stores that accept Apple Pay (check for yourself with the method above!)

To find out the reason and how you can still check out quickly with your iPhone at Walmart, read our explainer on Does Walmart take Apple Pay?

That’s all for now!

Want to know more about Apple Pay? Check out these articles now:

Author Profile


Marcus is a freelance tech writer/editor with a focus on succinctly explaining consumer devices and their software. His previous work has been published on MakeUseOf where he covered everything from iOS to Git and UI design.

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A Complete List Of Olympic Esports Games 2023

Esports and competitive games have blown up over the years, and organizations like the International Olympic Committee are starting to take an interest. With Asian Games opening the floodgates and announcing eight esports titles as medal events at the upcoming September Asian Games 2023 (being held in 2023 due to COVID-19), it seems the International Olympics Committee also wants to try its hands on it, announcing an esports series. However, while Asian Games featured some of the well-known, legacy esports titles as the medal games, the Olympic Esports lineup is strange in itself. Let’s take a look at what we mean in this in-depth guide about the Olympic Esports Series 2023 games.

Olympic Esports Series Games (2023)

The Olympic Committee recently announced the “Olympic Esports Series 2023,” a global virtual and simulated sports competition in collaboration with International Federations and respective game publishers. The Olympic Esports Series is open to everyone, with players taking part in qualification rounds. The shortlisted finalists will face each other at the Suntec Centre in Singapore from June 22 to June 25, 2023.

In an attempt to maintain the integrity of the Olympic Games, the committee has chosen nine titles for the Esports Series, all of which are digital counterparts of the physical sport. This includes mobile games for tennis and archery, along with virtual games for taekwondo and cycling, among others. The complete list of Olympic Esports Series 2023 Games is as under:

1. Tic Tac Bow (Archery)

Tic Tac Bow is a blend of the classic game of tic-tac-toe and archery into one game. This mobile game pits two players against each other, where the goal is simple. You need to shoot arrows at a 3 x 3 archery board, scoring points. The first player to complete a whole row (much like in Tic Tac Toe) successfully wins the game.

Try It Out (Android, Free)

2. WBSC eBASEBALL: Power Pros (Baseball)

WBSC eBaseball sees players pretty much play a whole game of baseball in a virtual setting. This game is currently available on Nintendo Switch and PlayStation 4. WBSC eBaseball boasts adorable player models, various game modes, and easy pick-up-and-play mechanics for everyone to enjoy. Moreover, the game lets you create your own team, get a chance to bat, pitch, and field, and compete against friends offline or against global players online.

WBSC eBASEBALL: Power Pros esports is curated by the World Baseball Softball Confederation, the world governing body for the game of Baseball, Softball, and Baseball5. It will be interesting to see how many gamers pick up their controllers to compete in the Olympic Esports Series Game.

Try It Out ($0.99, Nintendo Switch)

3. chúng tôi (Chess)

It has leaderboards, tutorials, a ranking system, and an overwhelming community of passionate chess players. Over the years, this platform has gained popularity thanks to popular chess streamers. The International Chess Federation, the governing body for the game, will curate the esports matches.

Try It Out (Free)

4. Zwift (Cycling)

Zwift is a mix of digital and physical setups. The digital app features popular cycling tracks from around the world that you can cycle through with other people. Along with that, you also need physical cycling kits, that simulate the cycling experience at home.

Zwift cycling is already a popular game that’s competitively played in numerous parts of the world, and it will now be part of the Olympic Esports Series 2023. Union Cycliste Internationale, the governing body for cycling events around the world will oversee the event.

5. Fortnite (Shooting)

Yes, Fortnite is also in the mix of games to be played at the Olympic Esports Series 2023. But there’s a catch. You won’t see the chaotic and fun battle royale mode played at this event. Instead, we will see 12 players from the 2023 Fortnite Champion Series (FNCS) duke it out in a shooting competition in a specially designed Fortnite Creative Island.

Check It Out (Free)

6. JustDance (Dance)

JustDance is well known for its yearly reveals during the E3 video game event at Ubisoft’s showcases. The dance game sees players mimic various dance moves using motion controls through an app on their phones or consoles, and it scores them. The game puts players in choreographies based on popular songs around the world.

This game’s esports rounds will be curated by the World DanceSport Federation, a governing body responsible for the DanceSport and Para DanceSport.

7. Gran Turismo (Motor Sport)

Another well-established title that had a very concise esports presence over the year, Gran Turismo is a simulation racing game made by Japanese developer Polyphony Digital for PlayStation. Gran Turismo features simulation features, realistic gameplay, and offering of an assortment of cars.

Now, the Olympic Committee has not mentioned which edition of Gran Turismo is being considered for the esports games. We guess they will be picking the latest Gran Turismo 7 as the title for the event. Nevertheless, the games will be curated by the Fédération Internationale de l’Automobile, the organization responsible for motor car usage around the world. Also known as FIA, they oversee sports such as F1 and more.

Try It Out ($69.99)

8. Virtual Regatta (Sailing)

This game is an online sailing race simulator, which originally started as a browser-based title, but quickly turned into a mobile-app game over the years. Virtual Regatta boasts real-time weather conditions, near-realistic control, and a passionate community of players. The goal is to sail from point A to point B using real-world sailing tools.

Try It Out (Android and iOS, Free)

9. Virtual Taekwondo (Taekwondo)

Virtual Taekwondo sees players fitting sensors on their legs and duking it against digital taekwondo players. The sensors pick up each movement and attack, scoring them accordingly. Refract Technologies, a company consisting of ex-Ubisoft and EA developers, is the brain behind this game. Virtual Taekwondo turns a contact-heavy combat sport into a safer, contactless affair. World Taekwondo, the governing body for the combat sport, will curate and oversee the matches for this virtual game at Olympic Esports Series 2023.

10. Tennis Clash (Tennis)

The final title in the lineup is a popular mobile game called Tennis Clash. In the game, players lock horns against each other in matches of Tennis. To play the title, you need to swipe your finger toward the point where you want to hit the ball. It follows the ruleset of tennis and features a cartoon aesthetic. Of course, given it is a free game, in-game monetization is something players should expect from it.

International Tennis Federation, the governing body for tennis matches worldwide, will oversee the esports matches for the game during the Olympics Esports Series 2023.

Olympic Esports Series 2023 Game Lineup Raises Questions

In an era where competitive online games are available in abundance, the game lineup introduced by the Olympics for their esports series is disappointing.

In an era where games like Counter-Strike, DOTA2, Street Fighter 5, and League of Legends, among others, have established themselves at the forefront of competitive esports titles, it raises questions on what basis these titles were decided for the Esports Series. One might argue that these games were chosen to mimic the real-life sports featured in the Olympics and for accessibility. At the same time, popular esports titles not only make phenomenal stage events, but they already have a strong pro-player presence. Well, it raises even more questions when Asian Games, a similar global event, has a better lineup of esports titles compared to the Olympics pick.

Apple Stores: Grand Openings Roundup

Apple is relentlessly building new retail stores around the world as the company strives to deliver on the promise of building thirty new stores before the end of the September quarter. A set of brand spanking new stores will open in the United Kingdom, United States, Italy, Germany and China. Here’s a quick laundry list of the upcoming stores.

Braehead, Glasgow, Scotland – Located at the Braehead Shopping Centre, about 15 minutes northwest of city centre, this will be the second Apple store to grace Glasgow in Scotland (the other one being the Buchanan Street store) and Apple’s 33rd brick-and-mortar location in the U.K.

Image credit: ifoAppleStore

Stratford City, London, United Kingdom – Tuesday saw grand opening of the Stratford City store located inside London’s two-million-square-foot Westfield Stratford City mall, the largest shopping center in Europe. The mall will also double as the gateway to the future 2012 Olympic Village and stadium in eastern London and Apple should benefit tremendously from the Olympics traffic spike come next summer.

Image credit: MacRumors

Via Rizzoli, Bologna, Italy – In addition to the Campania store north of Naples in Italy’s Caserta province (Apple’s hundredth store outside the U.S.), Italy will get another store in Bologna’s Via Rizolli this coming Saturday. The country’s eighth Apple store is adorned with the painstakingly restored façade which fits the historic corner building beautifully. chúng tôi explains that it ill be the first Apple store in the country outside a shopping mall.

Image credit: SetteB.IT

Catania, Sicily, Italy – Although Apple’s retail site doesn’t list this store yet, chúng tôi has it on good authority that this store will surface inside the Center Sicily shopping mall, which is located in the district of La Tenutella. Grand opening should be September 24, the site reported. It is interesting that in September alone Italy becomes the home to three new Apple stores: the Casert, Campania store that opened September 3, the aforementioned Bologna store due September 17 and this new Sicily location.

Image credit:

Three more big stores right after the break.

Cielo Vista Mall, El Paso, Texas – The upcoming Apple store in the 1.2 million square-foot Cielo Vista Mall is located just two miles from the Mexico border town of Ciudad Juarez. As we explained earlier, this store is the first Texas store west of San Antonio, positioned right next to the Gap store on the ground floor of the shopping mall which is located along Interstate 10 on east side of El Paso. According to El Paso Times, the store will open on the mall’s lower level, next to the Coach store near the JCPenney department store.

Image credit: El Paso Times

Nanjing Road East, Shanghai, China – A property management official told Chinese tech site DoNews that Apple’s massive new Shanghai store could open September 20. Located at the corner of Nanjing Road East and Henan Zhong Lu, within walking distance of Shanghai’s skyscraper panorama, this will be China’s biggest store. It will include four floors of retails space and M.I.C. gadget thinks first floor will be for product demos and sales, with second floor dedicated to Genius Bar and customer programs. The third and fourth floor should house support for business customers and backend operations, respectively. The Nanjing Road East store will be Apple’s fifth retail store in mainland China or sixth if you include the upcoming Hong Kong store at IFC center, scheduled to open September 24.

Image credit: M.I.C. gadget

Jungfernstieg, Hamburg, Germany – As we already noted, Germany will get its seventh store this coming Saturday, in the heart of Hamburg next to the Alster lake and right on Jungfernstieg, the city’s famous shopping street. The wide, two-level store is about eight miles south of the existing Alstertal store and will become Hamburg’s second Apple retail location. Hamburg itself is Germany’s second-largest city and the seventh-largest in the European Union with population of over 1.8 million people, or 4.3 million people for the Hamburg Metropolitan Region that includes parts of the neighboring Federal States of Lower Saxony and Schleswig-Holstein.

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Apple Pay Not Working? 15 Things To Try

Do you have trouble using Apple Pay on your iPhone? Whether it’s a one-off or recurring problem, problems with Apple Pay not working can crop up for various reasons. For example, it could be a faulty payment terminal, a conflicting iPhone setting, a complication on the server-side … the list goes on.

So here are 15 things you can try to resolve Apple Pay issues on the iPhone. The fixes in this tutorial also apply to the iPad.

Table of Contents

1. Use Different Terminal at Checkout

If nothing happens while attempting to use Apple Pay at a contactless terminal, start by looking for the following symbols to make sure that it supports Apple Pay as a payment option in the first place.

If it does, the issue could be limited to the terminal only. Try asking for a different terminal to complete your purchase.

2. Hold Your iPhone Correctly

The NFC (Near Field Communication) chip on your iPhone is close to the rear camera. If you continue to have trouble completing a purchase, hold your iOS device in a way that allows it to communicate with the terminal’s NFC reader correctly.

3. Remove Your iPhone’s Case

An extremely bulky or rugged case can also prevent the NFC chip on your iPhone from communicating with a payment terminal. Try removing it. Apple Pay might work without issues after that.

4. Disable Low Battery Mode

Your iPhone’s Low Power Mode conserves battery life by cutting background processes. However, that can create problems while performing transactions through Apple Pay. 

5. Force-Quit the Wallet App 6. Restart Your iPhone 7. Check the Apple System Status

If Apple Pay continues to fail on your iPhone, you may want to ensure that nothing’s wrong on the server-side. So head over to Apple’s System Status page and check the system status next to Apple Pay. If things don’t appear okay, you must wait until Apple fixes the issue.

8. Pick Another Payment Card

Payment issues can be related to your default credit or debit card. If possible, use a different card to complete the purchase. To do that, just tap the default card at checkout to switch between cards. If the issue occurs while using an Apple Watch, just scroll down to pick a different card.

9. Activate Face ID/Touch ID for Apple Pay

If Apple Pay does not have the permission to use Face ID or Touch ID, you won’t be able to authorize cards and passes at checkout. To fix that, open the Settings app and tap Face ID & Passcode. Then, enter your device passcode and turn on the switch next to Wallet & Apple Pay.

10. Activate Apple Pay in Safari

If you don’t see Apple Pay as a payment option while performing a transaction online in Safari, you must permit websites to check if Apple Pay is active on your device. To do that, open the Settings app and tap Safari. Then, scroll down to the Privacy & Security section and turn on the switch next to Check for Apple Pay.

11. Re-add Credit/Debit Card

If you continue to have issues while using a specific credit or debit card in Apple Pay, removing and re-adding it to your iPhone can help. So start by opening the Wallet app, pick the card you want to remove, tap the More (three dots) icon, and select Remove Card.

Next, tap the Add Card/New Card (+) button at the top right of the screen and scan the card or manually enter the card information. You must then work through the onscreen instructions to authorize the card again for use with Apple Pay.

12. Update the iPhone’s System Software

Next up, try updating the system software on your iPhone. That often helps resolve system-related issues—especially if you recently upgraded to a major release such as iOS 15—preventing Apple Pay from working.

13. Reset Network Settings

To resolve any connectivity issues preventing Apple Pay from working correctly, try resetting the network settings on your iPhone.

3. Enter your iPhone’s device passcode and tap Reset Network Settings to confirm. 

Note: Resetting the network settings removes all saved Wi-Fi networks, so open the Settings app and tap Wi-Fi to reconnect to Wi-Fi.

14. Sign Out and Back Into Apple ID

If you continue to experience issues with Apple Pay on your iPhone, signing out and then back into your Apple ID might help.

1. Open the Settings app and tap Apple ID.

2. Scroll down and tap Sign Out.

3. Disable Find My iPhone and turn on the switches next to the forms of iCloud data you want to keep locally on your iOS device.

4. Select Sign Out to confirm.

5. Restart your iPhone.

6. Re-open the Settings app, and then tap Sign In to sign back in using your Apple ID.

15. Contact Apple Support

The Complete Guide To Successful Branding In 2023

Successful branding never just happens. Give the best experience to your consumers when they make (or consider) a purchase. Learn the following tips to get there.

The Complete Guide to Successful Branding in 2023

Products represent a lot more than simply something that customers buy to satisfy needs and desires. Oftentimes, they are also a means for businesses to promote particular expertise to shoppers. That is precisely why firms go out of the methods to cultivate a particular new image.

According to one study, less than 35 percent of consumers actually trust the brands that they buy from.

1. Branding in a Nutshell

Before you build a brand, you want to choose what a brand actually is. As you may believe that it’s hardly more than the title and emblem of a business, in addition, it comprises the company’s voice and attitude. Consumers interact with brands if they buy into them or not, so they are building an experience every time they have some contact with you.

Branding is the procedure of employing a particular attribute to a company in the hopes that customers will associate a specific attribute with said firm. A high degree of brand awareness results in an organization’s image being viewed as popular. Consumers can not look at buying goods and services out of a particular business if they don’t know it is present.

Because of this, you’re going to want to concentrate on building brand awareness before you do anything else. As you may believe that a massive publicity stunt would be the very best means to accomplish this, that may not be the situation.

According to specialists from DesignBro, working with a company that may help you build a new identity from the ground up could possibly be important. Consider the number of companies you are able to recall-based only on their comparatively straightforward glossy logos. Probably, you are able to visualize quite a couple.

Remember that visual design is simply some of everything you want. You will want to set up a target market so that you understand what your group is assumed to be aiming for.

2. Honing in On a Single Target

Since branding can potentially lead to trust, you’ll want to better understand who your brand will speak to. Take some time to figure out what kind of consumer needs your product and figure out what other problems they might need solutions to.

Some specialists construct a research-based outline of a prototypical client they predict a buyer character. As you do not have to go this way, it will help to have a better grasp of what your clients need before you proceed any further.

Set a mission statement that spells out the reason you established your small business. Yet more, you do not have to go to this extreme. You do, but you wish to construct a brand that you genuinely believe in and use your personal beliefs to form the messages which you feed your prospective customers.

Hard amounts, if you’re able to find them, would be the ideal method to have a better picture of that may eventually purchase into your own brand. Startup companies frequently make the mistake of dismissing market evaluation reports and dip themselves deep into debt in the procedure.

Pay careful attention to whatever information you may find about your possible customer. If you can not say explicitly what type of person may want to purchase your goods, then it’s easy to envision that nobody could.

That may sound harsh, but it is true. Your brand is designed to give aid to individuals no matter if they understand they need assistance in some manner. Consider all the many surfer-themed fashion brands which you have seen come into vogue during the past 10-15 decades.

Just how a lot of those ever brought a marketplace of hardcore surfers? The solution is probably not one of these, but it does not matter since they could supply a laid-back image to folks who desired a means to escape from their everyday lives. You will want to locate a hidden want such as that and tap it to make sure that your brand reaches the best number of people possible.

Also read: Top 10 Helpful GitHub Storage For Web Developers

3. Defining Your Company’s Values

As customer confidence in important companies has been eroding, you have to work out a method to make people wish to think in the picture which you are promoting. That is hard if you do not think about your brand. Be certain that you clearly outline what you believe in and the way you believe that your brand stands apart from everybody else in the business section you cope with.

They are in a position to place themselves as a much healthier alternative to mass-market businesses. The ones that sell products which promise to be better for the environment also has done well to place themselves apart from the rest.

Considering the increased emphasis on solitude, you may wish to think about boosting your institution’s dedication to protecting your customers. This is particularly true when you are running a committed social networking marketing effort.

4. Deploying Your Finished Brand Image

Maybe the first thing to do if you finalize your new image is accomplished that no manufacturer is ever really finished. The general public perception of your organization will probably continue to evolve in the long term. This means you are going to want to utilize your branding substances on everything your business puts out. Ensure that your packaging and goods are all branded suitably.

On the flip side, you are going to want to go all out by means of your brand image. Each and every profile photograph and piece of this cover artwork on your website and societal networking accounts must reflect your own brand. Perhaps you will wish to set your logo as your own profile picture because this will make it much easier for your clients to recognize your own firm.

All your articles and captions must represent the exceptional voice you’ve came up with for your own brand. If your manufacturer is snarky, then you will want your articles to reflect that. As you do not wish to be argumentative for debate’s sake, there is no reason why you can not distinguish your brand by showcasing your distinctive sense of humor.

Also read: Top 10 IoT Mobile App Development Trends to Expect in 2023

5. Framing Advertisements Through Your Brand’s Image

Those beginning a committed email marketing campaign are going to want to concentrate on producing a first impression, for example, so they can be certain any follow-ups will probably be well received.

Ask yourself the way your manufacturer would present itself and then use the response to that question for a framework of reference when replying to your potential customers. Some business experts have used this approach to think of private brands, which ought to help illustrate exactly how successful these techniques are.

Think about what someone might say about your company after they met your brand for the first time. You may want them to describe it using some specific words. As soon as you know what kind of adjectives you’d like to hear consumers using to talk about your brand, you’ll be in a much better position to figure out the best way to reach them.

The Complete Guide To Linkedin Ads In 2023

Among the platform’s 690 million+ members, four out of five members have the power to impact business decisions. These movers and shakers also have 2x the buying power of typical online audiences.

Sponsored Content

Source: LinkedIn

Sponsored Messaging

While 89% of consumers prefer that businesses stay in touch via messaging, only 48% of companies currently interact with customers and prospects this way.

Text Ads

Considering 58% of marketers say that improving lead generation is one of their top digital marketing goals, LinkedIn Text Ads can be a way to cast a wide net on a budget.

Dynamic Ads

Dynamic Ads run in the right rail of LinkedIn and speak to audiences directly through personalization. When a Dynamic Ad pops up in a member’s feed, their own personal details, such as their photo, employer’s name and job title, are reflected back to them.

Source: LinkedIn

LinkedIn ad objectives

Businesses can work through all three stages of a sales funnel, from awareness to conversion.

The three main types of objectives are broken down below.

Through these impression-based campaigns, you can also gain more followers, increase views, and spark greater engagement.

Website visits: Get more eyeballs on your website and landing pages.

Video views: Share your business story, your latest product, or a day-in-the-life via video.

They can help meet these three objectives:

Website conversions: Inspire more website visitors to download an ebook, sign up for a newsletter, or purchase a product.

Job applicants: Spread the word about your company’s latest job opening with a job post.

LinkedIn ad formats

To help meet your ad objectives, LinkedIn has 10 different ad formats to choose from.

This section will break down each ad format and explain what goals each ad can help you achieve. We’ll also share LinkedIn ad examples and ad specs.

Goals: Brand awareness, website visits, engagement, website conversions, and lead generation.

LinkedIn carousel ad specs:

Name of ad: Up to 255 characters

Introductory text: Up to 150 characters to avoid shortening on some devices (255 total character limit)

Cards: Between two and 10 cards.

Max file size: 10 MB

Max image dimension: 6012 x 6012px

Rich media formats: JPG, PNG, GIF (non-animated only)

No more than two lines in each card’s headline text

Source: LinkedIn

Once you start a conversation, your audience can select a response that speaks most to them. This type of ad lets you showcase products and services while also encouraging event or webinar signups.

Goals: Brand awareness, website visits, engagement, website conversions, and lead generation.

LinkedIn conversation ad specs:

Banner creative (optional and for desktop only): Up to 300 x 250px. JPEG or PNG.

Custom footer and terms and conditions (only): Up to 2,500 characters

Introductory message: Up to 500 characters

Image (optional): 250 x 250px using either JPEG or PNG

CTA text: Up to 25 characters

CTA buttons per message: Up to five buttons

Message text: Up to 500 characters

Source: LinkedIn

Goals: Brand awareness, website visits, and engagement.

LinkedIn follower ad specs:

Ad description: Up to 70 characters

Ad headline: Choose a pre-set option or write up to 50 characters

Company name: Up to 25 characters

Ad image: Preferably 100 x 100px for JPG or PNG

Source: LinkedIn

Goals: Brand awareness, website visits, engagement, lead generation, and job applicants.

LinkedIn spotlight ad specs:

Ad description: Up to 70 characters

Ad headline: Up to 50 characters

Company name: Up to 25 characters

Image: Preferred size is 100 x 100px for JPG or PNG

CTA: Up to 18 characters

Custom background (optional): Must be exactly 300 x 250px and 2MB or less

Source: LinkedIn

Goals: Job applicants and website visits.

LinkedIn job ad specs:

Company name: Up to 25 characters

Company logo: 100 x 100px is recommended

Ad headline: Up to 70 characters or the option to choose a pre-set headline

CTA: Up to 44 characters if custom text; pre-set options available

Source: LinkedIn

Lead gen forms

You can learn more about lead gen forms here:

Goals: Lead generation

LinkedIn lead gen form specs:

Form name: Up to 256 characters

Headline: Up to 60 characters

Details: Up to 70 characters to avoid truncation (Up to 160 characters total)

Privacy policy text (optional): Up to 2,000 characters

Sources: LinkedIn

This type of ad lets you send a direct message to your audiences’ inbox, complete with a CTA.

Goals: Website visits, website conversions, lead generation.

LinkedIn message ad specs:

Message subject: Up to 60 characters

CTA button copy: Up to 20 characters

Message text: Up to 1,500 characters

Custom terms and conditions: Up to 2,500 characters

Banner creative: JPEG, PNG, GIF (non animated). Size: 300 x 250px

Source: LinkedIn

Goals: Brand awareness, website visits, engagement, website conversions, lead generation and job applicants

LinkedIn single image ad specs:

Name of ad (optional): Up to 225 characters

Introductory text: Up to 150 characters

Destination URL: Up to 2,000 characters for the destination link.

Ad image: A JPG, GIF or PNG file 5MB or smaller; the maximum image size is 7680 x 7680 pixels.

Headline: Up to 70 characters to avoid shortening (but can use up to 200 characters)

Description: Up to 100 characters to avoid shortening (but can use up to 300 characters)

Source: LinkedIn

Goals: Job applications

LinkedIn job ad specs:

Name of ad: Up to 255 characters

Introductory text: Up to 150 characters to avoid shortening of text (desktop max of 600 characters); any legally required language must go here

Source: LinkedIn

Goals: Brand awareness, website visits and website conversions.

LinkedIn ad specs:

Image: 100 x 100px with a JPG or PNG 2MB or less

Headline: Up to 25 characters

Description: Up to 75 characters

Source: LinkedIn

Goals: Video views

LinkedIn video ad specs:

Name of ad (optional): Up to 225 characters

Introductory text (optional): Up to 600 characters

File size: 75KB to 200MB

Frame rate: Less than 30 frames per seconds

Width: 640 to 1920 pixels

Height: 360 to 1920 pixels

Aspect ratio: 1.778 to 0.5652

Source: LinkedIn

How to create a LinkedIn ad in 9 steps

To create your own LinkedIn ad, follow the steps below:

Step 1: Create a LinkedIn Page if you don’t have one already

This is required to create Sponsored Content and Sponsored Messaging Ads. If you need help setting one up, read our guide on LinkedIn for business.

Source: LinkedIn

Step 2: Log in to Campaign Manager or create an account.

Source: LinkedIn

Step 3: Select your ad objective

Think about what type of action you want to inspire among your audience.

Source: LinkedIn

Step 4: Choose your target audience

First, you must choose a location, and then you have the option of adding job title, company name, industry type and personal or professional interests.

If it’s your first campaign, LinkedIn recommends a target audience of at least 50,000 for Sponsored Content and Text Ads. For Message Ads, 15,000 is best.

Source: LinkedIn

You also have the option of connecting with people you already know through Matched Audiences. You can do this by retargeting people who’ve visited your website or uploading a list of email contacts.

Learn more about Matched Audiences here:

Step 5: Select an ad format

Source: LinkedIn

Step 6: Create your budget and schedule

Campaign Manager will provide a budget range based on other competing bids for your ideal audience.

The initial 2-4 weeks are typically considered a learning experience to figure out what works (or doesn’t). For testing, LinkedIn recommends a daily budget of at least $100 or a monthly budget of $5,000.

Source: LinkedIn

Step 7: Start building your ad

If you opt for Sponsored Content or Text Ads, the Campaign Manager will share previews so you can get a sense of the final look of your ad. In the case of Message Ads, you’ll be able to send yourself a test message.

Step 8: Provide payment information

Before you can debut your ad to the world, you’ll have to provide payment information. Once that’s done, you’re ready to launch!

Source: LinkedIn

Step 9: Measure performance

Source: LinkedIn

Last but certainly not least, here’s the criteria LinkedIn itself says are vital to crafting a successful ad campaign on the platform.

Figure out your target audience

You can then further refine your target audience with company details (e.g. industry or company size), demographics, education, job experience and interests.

You can also A/B test campaigns with different targeting criteria, such as skills versus job titles, to learn which audiences connect better with your brand.

Craft your ad copy around a succinct, clear call to action

Your readers are busy. They need someone to spell out exactly what they should do next, otherwise, they might miss out on signing up for that career-boosting webinar or purchasing a new product that could simplify their life. Just make sure that your CTA matches the objective you initially selected.

Some effective CTA’s include “Register Now” or “Sign Up Today!”

Read Hootsuite’s blog to learn more tips about creating captivating CTAs.

Choose the right content

LinkedIn can boost your content so it finds the right audience, but that won’t keep people glued to the screen.

Try the techniques below to keep audiences hanging onto every word you say.

Sponsored Content:

Repurpose content from your blog, website and social media channels.

Use video, audio or other rich media elements.

Develop an emotional connection by sharing human interest stories.

Do more than just share trending news. Add your insights into the mix to show off your brand’s thought leadership.

Sponsored Messaging:

If encouraging brand consideration, share blog posts, webinars, or industry trends and analysis.

Text Ads:

Instead of including an object or logo, opt for a profile image when possible.

Video Ads:

According to LinkedIn, videos under 30 seconds saw a 200% lift in view completion rates, so keep them short and sweet.

Design videos for sound-off viewing and add subtitles.

Don’t save the best for last. Viewers drop off after the first 10 seconds.

Carousel Ads:

Use 3-5 cards to start, and test adding more cards later.

Create a carousel of content that speaks to a similar theme or break down a large piece of content into carousel cards.

Use visual storytelling to pique your audience’s interest.

Each carousel card description should include a CTA and clear, direct messaging.

Dynamic Ads:

Skip the brevity and be descriptive as possible in the main ad headline and text.

Include one clear message and CTA in each ad.

Promote organic posts as sponsored content

When time is of the essence, hop on Hootsuite to promote organic posts as sponsored content. You can target audiences based on their location, interests, or professional information.

Source: Hootsuite

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