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Google’s keynote today was knocked by some observers for having a similar style to Apple keynotes: a funny video to start things off, an intro from the CEO to set the stage, and product leaders announcing new products that they work on. I don’t really buy into that as a critique. Apple usually does an impressive keynote; they use a format that other companies should copy.

Something else that stood out is Google’s habit of using subtle references to Apple critiques to pitch its products. That’s just not very Apple. There was a reference to ‘bumping phones’ a few years ago when Apple introduced AirDrop, but Apple tastefully avoided any combustion jokes when it introduced the iPhone 7 last month. Google, on the other hand, just couldn’t leave Apple out of its keynote.

Google’s Apple dings weren’t just limited to the easy headphone jack reference either. Three things I picked up at the start:

Google said customers want “more than 1,000 songs in your pocket” now; that’s a reference to Steve Jobs’ iPod introduction

Google said “our products just work” which sounds like a play on Jobs’ “it just works” line about Apple products

Google described its Pixel smartphone as having “no unsightly camera bump” which iPhones do have (and a lot of Android phones too)

The ‘1,000 songs in your pocket’ line seemed to be in the context of technology changing, but it didn’t come across as especially necessary considering the availability of streaming music services from a variety of companies not named Google. Describing products that “just work” is surely meant to be a slight against Apple services, and the camera bump line is odd considering how unattractive so many Android camera bumps are.

Speaking of the camera, Google’s new Pixel phone touts a DxOMark score of 89, which it says is the highest ever for any smartphone. For context, the iPhone 7 recently scored an 86 and the rating for the dual-camera system on the iPhone 7 Plus is “coming soon.”

Clearly Google and DxOMark coordinated the test and slide as it was included before the phone’s official announcement and included in the keynote, but it seems highly possible that the iPhone 7 Plus could also score an 89 if not higher. It’s unclear if DxOMark will wait for iOS 10.1 which includes the DSLR-like depth effect feature too.

DxOMark seems to be ignoring the iPhone completely when describing the quality of the Pixel camera:

“Overall, the Pixel did extremely well in capturing our natural test images, typically performing as well or better than other current flagship models. However, on our greenery test scene below, it didn’t perform as well as some of the other flagship phones, as it lost details in the shadows.”

It used the HTC 10 and Samsung Galaxy S7 (both rated 88) for reference, but Pixel seems targeted in part at iPhone switchers with its premium price. Google even touts how easy it is to switch from iPhone.

Then there’s the cheesy color names to discuss. We expected these but it’s even more cringeworthy to see on stage: Quite Black, Really Blue, and Very Silver. Contrast that with Apple’s iPhone 7 color lineup: Jet Black, Black, Silver, Gold, and Rose Gold. You can joke that Jet Black and Black is silly, but Quite, Really, and Very come across as self-parodying or self-deprecating, not serious. What’s wrong with black, silver, and blue?

Speaking of not serious, I can’t help but think that Android phone makers are going to regret mocking the iPhone 7’s lack of a headphone jack in a few short years. For starters, iPhone wasn’t the first smartphone to drop the headphone jack, it was merely the first to popularize it on smartphones. Motorola beat Apple to the punch in 2023.

It also seems plausible that most if not all smartphones could drop the headphone jack in a few years. USB-C audio is positioned to do what Lightning is doing on iOS, and wireless Bluetooth audio is cross-platform. But Google is using ‘3.5mm headphone jack’ as a feature on a spec sheet now. This wasn’t even worth a mention before the iPhone 7, right?

Headphone jack is the new “runs Flash!”

— Zac Hall (@apollozac) October 4, 2023

You could nitpick at the Pixel design too: it has the antenna lines that Apple just hid, the front has the chin of an iPhone 5 with the Touch ID-style fingerprint scanner moved to the back, and there’s no premium curved display like Samsung phones despite its premium price. It’s also not immediately evident that Google Assistant is superior to Siri. I use Siri a lot and noticed that most if not all of the demos for Google Assistant would work just as well using Siri since 2011. Sending a message, booking dinner with OpenTable, playing a song. Google’s contextual awareness of what’s on-screen is different but not new to Pixel.

One thing Google does get right is unlimited photo and video storage in the cloud when you buy its Pixel phone. By comparison, iPhones come with 5GB of free iCloud storage with paid accounts for up to 2TB available. I really wonder what stops Apple from using unlimited photo and video storage as a reason for customers to buy its iPhones. Surely there’s not a significant amount of revenue from iCloud storage upgrades from photo sync alone.

You can read 9to5Mac’s roundup of Google keynote here and checkout 9to5Google for full coverage of everything announced.

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Apple Minion’S Reviews Of Iphone Are Out (Of Touch)

Not surprisingly, the big four non-Apple civilians who had been given iPhones to play with (and had signed their life away in NDAs) finally showed their cards ahead of the rest of the media yesterday. Also, not a surprise to anyone, they loved it almost unconditionally.  How does the public let Apple get away with this round robin “give us good reviews and you get our newest product early, bad reviews and we give our new products to your competitors” game?  “Freedom of the press and Democracy Inaction” as the Daily Show would say…so here they are, your unbiased reviews:

They really all just wrote the same review – what is on Apple’s PR website plus:

Pros: It’s a game changer device. Interface, hardware amazing, etc. – which, give credit to Apple: it is revolutionary.

Cons: Keyboard takes time to adjust to and has no tactile feedback (duh), EDGE is slow (double duh), no iChat and 200 SMS messages/month (this should be the headline) – but why?  Haven’t any of you heard of Meebo!?  Ever thought to review that?

What is most frustrating about these reviews is the lack of any coverage of the most “Game-Changing” part of the phone. The “Lock-in“.

Why not sell it direct like Nokia is doing with their very capable N95 phone in the US?  More customer base, more options, equals more sales – right?  Why would Apple choose to follow the super lock-in model that T-Mobile has built around the Sidekick – (which relies on 3rd party Danger server but despite the lock-in has had considerable success?)  Maybe, like me, Steve Jobs is super-pissed that he can’t take his Sidekick 3 overseas and use another carrier – even if just for phone and SMSing.   Probably not…in fact, if the Apple people knew this frustration and hate, they would not voluntarily, and without any benefit, lock in their customers to one carrier.

Apple isn’t such a control freak that it would give up customer experience, sales and exposure – all for control..

…well maybe it is.

Because Apple has to be taking some of the monthly customer payment cut.  There is no other logical explanation for why Apple would choose to lock itself in with AT&T.  Now how much?  Probably not a lot.  Maybe $5-10/month.  Maybe a bit more on the SMS plans – otherwise why only 200 SMS messages and no iChat?  But multiply that little amount times 10 million customers and 24 months and you’ve got a pretty healthy chunk of change – not many companies would scoff at a quarter of a billion dollars or more.  Apple has had a taste of the economics of scale from the iTunes store, which besides Apple’s stated best intentions to only make money on iPods, is turning a healthy profit.  Go MBA’s!

For instance if Apple makes 1 cent on each of the 10 billion itunes songs sold through iTunes, that is $100 million.  If they make 10 cents, that is a billion dollars.  Economics of scale are nice when you have a large marketshare, aren’t they Apple?

It is also the reason Apple is having a very difficult time finding a partner in Europe.  They say “Arrogance” is the reason why no one wants to deal with Apple.  This is business…5-10

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Iphone Web 2.0 Sdk – Apple Has Just Jumped The Shark

..or, in other words, a browser

Which we’ve all known about since January.  

Yes it is a very nice browser.  Safari supports most CSS and web standards very well.  It also is now on Windows…hoo-ahh!  The iPhone Safari also does some nice zooming and panning and has some nice features.  It might even make the iPhone for Business possible.

But it is JUST a browser

……..When did Steve Jobs turn into Karl Rove?

and therein lies the problem…that this message is just SPIN.  The same message could have been relayed by saying this:

No, we aren’t letting anyone into our iPhone development for the foreseable future, our platform is too delicate, AT&T won’t let us and we haven’t quite set up the proper security restrictions for an API.  We may in the future…or we may not.  It does browse the web though.

Yes iPhone!

So that is the problem here.  Every religion/political party/NGO/etc has their mantras and their view of situations – and specifically how to view a bad situation.  So let’s make no mistake about it..

Apple is telling all of its developers at its yearly World Wide Developers Conference, that its biggest product in 30 years will not have a dev kit for them but instead they should build webpages is a BAD situation.

But now I am sitting here knowing I’ve been SPUN and as a natural reaction, I am looking at the rest of the picture and wondering what else have I got at this WWDC?  

Games?  So Mac is catching up to windows/Xbox/PS3 on that.  That is kind of nice, kinda eh.

Leopard?  Yep…all of the features you knew about plus some eye candy.  ZFS?  Sun is on my shitlist now so no…well maybe

Leopard Server, nothing new that we haven’t already seen/talked about.

Safari for Windows?  What’s that got to do with me?  A). I don’t use Windows, B). I like Firefox better anyway.  Why not build Safari on Linux?  Or put the Mac OS on Windows in a Virtual Machine?

.Mac is going to suck slightly less and maybe a few of you shouldn’t stop paying us for something you can get elsewhere better, cheaper, Googlier

So what am I supposed to be getting excited about again? 

Here’s a suggestion in the hypothetical senario where this would happen again:

Today we are announcing that we aren’t providing a SDK for the iPhone?  Why?  Because it’s a phone and not a computer.  The tolerance for freezing, looping, “pinwheels” etc. for a phone is extremely small.  Also, this is a first edition and there is just enough memory and RAM to fit the things we already have built.

The good news?  This is a platform is the same as the rest of the mac lineup and in a year we’ll be on a processor as fast as a current mac Mini, have quadruple the RAM and more room to maneuver.  There will also be faster data speeds and a larger userbase.

In the meantime use AJAX webpages to interact with this phone and its computer-like browser, that’s all we can give you at the early stage of this product’s lifecycle.

Keep in mind that I am a huge fan of porting apps to to the web whenever it is possible and I don’t necessarily think that the iPhone being a closed platform is a bad idea. It is just insulting to be SPUN and detrimental to the rest of the message (WWDC). Let’s leave the “We are harvesting the forests” to the politicians.

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Fix Apple Id Sign Out Button Grayed Out In Ios 16 On Iphone

When entangled in certain issues like the unexpected disappearance of iPhone contacts that do not seem to get resolved with basic tips, you may need to sign out of Apple ID to resolve the problem. But what if you find the Apple ID sign-out button grayed out and therefore can’t sign out of Apple ID on your iPhone?

Well, you are not alone to have run into this hurdle. The good thing is you can easily fix Apple ID sign out button grayed out in iOS 16 on iPhone and iPad. And that’s precisely what I’m going to discuss in this hands-on guide!

Tips to Fix Apple ID Sign Out Button Grayed Out on iOS 16 and iPadOS 16

To get going, let’s first sort out the confusion and get to the bottom of the cause for a clear understanding. Once that’s done, it will become a lot easier to take control of this issue.

So, why is the Apple ID sign-out button grayed out?

The very first thing that may most probably be running in your mind is why the sign-out button is not working. It is because the sign-out button has been protected with the Screen Time Passcode to prevent anyone from signing out of your Apple ID. 

If you share your iPhone with the better half or naughty kids, this security feature will prove to be a savior. When enabled, it stops anyone from logging out of your account accidentally or intentionally. Not to mention, even if your iPhone falls into the wrong hand, it will safeguard your account and prevent anyone from signing in with their Apple ID. 

Hopefully, you will no longer be confused about why the sign-out button is passive. Long story short, it doesn’t belong to the roster of common iOS 16 problems that we have recently covered.

Do note that while we have focused on iOS 16, you can follow the same steps to troubleshoot the grayed out Apple ID sign out button in the previous versions of iOS as well.

Disable the Screen Time Passcode on iPhone and iPad

1. To get started, open the Settings app on your iPhone. 

2. Scroll down a bit and tap on Screen Time.

3. Next, tap on the Turn Off Screen Time Passcode and confirm.

Sign Out Off Apple ID on Your iPhone and iPad 

1. Head over to the Settings app on your iPhone or iPad.

2. Now, tap on the Apple ID banner or profile.

3. Next, scroll down to the bottom. Check out the Sign Out button which should now be active. Tap on the button to proceed.

4. On the next screen, you would be promoted to keep a copy of some of the most important files related to contacts, reminders, calendar, iCloud Keychain, etc. Make sure to keep a copy of all the files so that you won’t lose them.

5. Finally, enter your Apple ID password and hit the Sign Out button.

Sticky Note: 

Later, if you ever want to sign in to your account, go to the Settings app and tap on the Sign In button. Then, log in to your account.

Fixed the Can’t Sign Out of Apple ID Issue With Ease!

When I first saw my Apple ID sign-out button grayed out, I thought it could be due to a software bug. But just a bit of dogging helped me find out the actual reason behind it. Though it does make the process of signing out of Apple ID a tedious affair, I don’t think many would complain about it. Especially those who appreciate an extra layer of shield even if it comes at the cost of inconvenience. Whether the tradeoff is worth taking on is something that you need to decide by yourself based on your priority.

Since we are talking about security, I would recommend you check out three notable iOS 16 features such as the Lockdown Mode, Safety Check, and the Automatic Verification of CAPTCHAs. Enough talk, do share your thoughts about this guide and whether or not you have found it helpful.

How To Get Water Out Of Your Iphone

Our smartphones go everywhere with us, and lots of the places we go are wet! If you have water in your iPhone, you can do a few things to rectify the situation.

Liquid exposure isn’t the immediate death sentence it used to be, but it can still wreck your phone. Here’s what to do when things get splashy.

Table of Contents

Water Resistant Doesn’t Mean Waterproof

Before we get into how to deal with water in your iPhone, let’s clarify what your iPhone is designed for regarding water resistance. The first iPhone to get an IP (Ingress Protection) rating was the iPhone 7. That doesn’t mean that older iPhones didn’t have some measure of water resistance; it’s just that they were not tested and certified. Apple makes no promises about models older than the iPhone 7.

Some manufacturers add additional resistances under the rating, the time duration can be much longer, and depths are generally up to 9.8ft. If your iPhone has an IP68 rating, look up the specific resistance specifications for that model.

The water resistance rating applies to a new iPhone in perfect condition. Wear and tear on the device can compromise its IP rating. If your phone’s been dropped a few times, bent a little in your pocket, and has small cracks anywhere, that may give water a way inside.

Not All Liquids Are Equal

Apart from your phone being water resistant rather than waterproof, the type of “water” also matters. When the certification tests are done, it’s with water that’s quite pure. That’s not the case with rain water, swimming pool water, salt water, or that puddle of mud your phone falls into when you get out of your car. Plus, some liquids are not water, such as cleaning agents or other chemicals, that can quickly cause corrosion.

These real-world liquids your iPhone might encounter can compromise the water seals in your phone when pure water would not.

Water In the Lightning Port

A typical example of water in your iPhone happens when you get an error message that tells you water has been detected in the Lightning port. This disables charging to prevent a short circuit through the Lightning connector that can damage your phone’s internal components.

You can follow our complete guide for more details, but the short version is that you shake out any excess liquid in the port. Then put the phone upright somewhere with low humidity and good airflow at room temperature. Wait a few hours for the port to dry naturally, then try connecting the charger again. Do not attempt to dry the port by inserting anything into it.

What to Do With a Wet iPhone

If your iPhone has been splashed with water but hasn’t been immersed in it, it will probably be okay unless its water seals have been compromised.

If you have a water-resistant iPhone, you may want to rinse it gently with clean tap water or, ideally, distilled water free from impurities. However, since most people don’t keep bottles of distilled water around, tap water is your next best choice. This helps remove corrosive liquids or other impurities, such as salt or minerals.

If you have an iPhone that’s not water resistant, a damp cloth is a good alternative, or perhaps even preferred for a water-resistant model if you don’t want to take any chances.

Once you are satisfied that your iPhone is free from pollutants, use a soft, absorbent, dry, lint-free cloth to try it as well as you can. A paper towel can also work, but some coarse ones could scratch your phone. Do not try to force the cloth into the charging port; see the above section about Lightning port liquid for more details.

You may be wondering if you should turn off your iPhone. The idea is that turning off the phone prevents short circuits if the liquid comes in contact with a conductive trace. If the liquid has intruded into the phone deeply enough to cause a short circuit, turning it off won’t make much difference.

You should not open the SIM tray until the phone is completely dry! Once confident, open the SIM tray to check for any liquid inside. You’ll also find the liquid damage indicator, which we’ll explain below under “Checking for Water Damage.”

What to Do With an Immersed iPhone

If your iPhone wasn’t merely splashed but went for an impromptu swim, there are some differences in how you should handle things.

First, get the phone out of the water as quickly as possible, especially if the water is deep. The time the phone can resist water ingress drops rapidly in deep water.

Once you have retrieved your phone from the depths, shake it firmly (but carefully) to expel the excess liquid. Rinse it as described above if the liquid it fell into has impurities. From there, proceed as you would with a splashed phone.

The Uncooked Rice Myth

With a phone exposed to water, a key goal is to get the water out. However, there are plenty of myths about how to do this, and the most infamous one might be putting your phone in a bowl of uncooked rice.

The thing is, it just doesn’t work, and the dust and starch from dry rice can damage components. Plain old air is much better at removing water from your phone. It may take longer than usual if you live somewhere with high atmospheric humidity, but air will remove all the water eventually, except if there’s water somewhere airtight. However, if it was airtight, it was probably watertight as well!

You might have some luck putting your phone in a sealed container and silica gel packets, which capture water droplets from the air and reduce the humidity, but it’s not a magic bullet.

You should also avoid using heat sources such as a hair dryer to speed up the process. This can damage the phone in several ways. It can melt the adhesive that holds the phone together, cause the battery to overheat and fail, or damage components that are not designed to withstand those temperatures. It’s best to be patient.

Checking for Water Damage

From the iPhone 7 and later, iPhones include an LCI or Liquid Contact Indicator. This is a little strip or dot of material that changes color permanently when it comes in contact with liquid. There may be several of these inside a phone; this is how Apple and other phone makers can tell if water has made it inside a phone.

You can see one of these indicators if you remove the SIM card of your iPhone, and if it hasn’t turned red, it means water did not make it in through the SIM tray, at least. This is one of the main reasons we recommend ensuring the phone is dry before popping out the SIM!

Check out Apple’s LCI location page to see which iPhone models have an LCI and where to find them.

Eject Water From an iPhone Speaker

The speaker ports in an iPhone with a water resistance rating won’t be ruined by water, but it can lead to muffled or quiet sound. Any water in the speaker ports will eventually go away through regular air drying via the speaker grills; however, you can theoretically eject excess water from the speaker port using sound pressure. The idea probably comes from the official sonic water ejection feature found in the Apple Watch and is essentially a DIY copy of it.

Several YouTube videos claim to provide a sound that efficiently ejects water from iPhone speakers, and there’s no harm in trying one to see if it works for you. There may be apps on the App Store that promise to do the same thing but save your money and just play a YouTube video instead.

When to Take Your Phone In

A water-damaged iPhone (or Android phone!) is one of the hardest things to fix, and if water has penetrated the interior of your iPhone, it will most likely need a replacement rather than a repair. If your phone is behaving strangely after being exposed to water, if the SIM LCI has been triggered, if the buttons don’t work or register phantom presses, or if the phone won’t turn on at all, it’s time for professional help.

The standard Apple warranty won’t cover accidental water damage. However, if your phone is still in good condition with no reason that the water seals should be compromised, you might have a case with Apple Support that the damage happened due to a factory fault.

Ultimately, it’s better to pay for accidental damage insurance covering water damage since we live in a wet world, and the chances that your iPhone will be splashed or dunked at some point are likely.

Apple Officially Unveils Its New ‘Apple Watch’ Wearable

Apple just unveiled its much rumored wearable product live on stage during its press event this morning giving us a first look at its entrance into the smartwatch market. The device is officially called Apple Watch, pairs with iPhone, and sports an all-new user interface that is quite a departure from anything we’ve seen on other iOS devices. 

It’s driven Apple from the beginning. This compulsion to take incredibly powerful technology, and make it accessible, relevant, and ultimately, personal.”– Jony Ive

Perhaps the biggest surprise on the Apple Watch is that Apple is using a traditional watch dial on the side of the device as an input mechanism for navigating the device. That “Digital Crown” allows you to scroll, zoom, and navigate through the device without obscuring the display like a touchscreen smartwatch. The crown also acts as the device’s Home button. While Apple is focusing on using the Digital Crown dial for navigation, the device is capable of detecting touch input on the display and includes haptic feedback capabilities with a “Taptic Engine” feature. In addition, Apple Watch detects when users lift their wrists to activate the display. Here’s a look at the Apple Watch home screen:

The screen is a Retina display that Apple notes is “laminated to a single crystal of sapphire, the hardest transparent material after diamond.” Other specs in Apple Watch include a gyroscope and accelerometer, while GPS functionality comes from a wirelessly-connected iPhone. Apple also said it’s including infrared and visible-light LEDs, along with photosensors that will detect pulse rate and other data. Apple didn’t go over specifics for battery life but did note it’s using an inductive wireless charging solution pictured in the gallery below.

Apple showed off a few of Apple Watch’s stock apps during the event including things you’d expect, like music control for a connected iOS device or Mac, notifications (with haptic feedback), and the ability to swap out watch faces. Haptic feedback plays into interesting new messaging features that let users tap and draw to communicate. For instance, the feature lets users capture and send their heartbeat to one another.

It also showed off integration with iOS devices and Mac to curate content that appears on the device, for example, favoriting photos on other devices make them available to view on Apple Watch. Apple also demoed navigation on the device with walking directions that use haptic feedback to notify users for turn-by-turn directions:

As expected, fitness is also a big part of the Apple Watch software with dedicated Fitness and Workout apps that include features for tracking fitness metrics and sharing that data with the Health app in iOS 8. The device also works with the company’s new Apple Pay payment solution.

Apple is making the device open to third-party developers as well (many of which have already created experiences) through an SDK for developers. Apple noted a few apps today including BMW, Pinterest, Facebook, MLB, Honeywell, Nike, and others that are already developing apps for Apple Watch.

Apple Watch will arrive in three models– Apple Watch, Apple Watch Sport, and Apple Watch Edition– with various sizing options and unique features for each. For instance, the Apple Watch Sport models feature a plastic band and aluminum body, while the Apple Watch Edition features high-end materials like 18k gold. The standard Apple Watch features stainless steel with plastic, leather, or steel bands. Apple Watch works with iPhone 6, iPhone 6 Plus, iPhone 5s, iPhone 5c, and iPhone 5.

Apple Watch will start at $350. Full details on pricing and availability are here.

Apple Unveils Apple Watch—Apple’s Most Personal Device Ever

“Apple introduced the world to several category-defining products, the Mac, iPod, iPhone and iPad,” said Tim Cook, Apple’s CEO. “And once again Apple is poised to captivate the world with a revolutionary product that can enrich people’s lives. It’s the most personal product we’ve ever made.”

“With Apple Watch, we’ve developed multiple technologies and an entirely new user interface specifically for a device that’s designed to be worn. It blurs the boundary between physical object and user interface,” said Jony Ive, Apple’s senior vice president of Design. “We’ve created an entire range of products that enable unparalleled personalization.”

Apple Watch introduces a revolutionary design and iOS-based user interface created specifically for a smaller device. Apple Watch features the Digital Crown, an innovative way to scroll, zoom and navigate fluidly, without obstructing the display. The Digital Crown also serves as the Home button and a convenient way to access Siri®. The Retina® display on Apple Watch features Force Touch, a technology that senses the difference between a tap and a press, providing a new way to quickly and easily access controls within apps. Apple Watch introduces the Taptic Engine and a built-in speaker that together discreetly enable an entirely new vocabulary of alerts and notifications you can both hear and feel. Apple custom-designed its own S1 SiP (System in Package) to miniaturize an entire computer architecture onto a single chip. Apple Watch also features Wi-Fi 802.11b/g and Bluetooth 4.0 to pair seamlessly with your iPhone.

Apple Watch comes in three distinct collections—Apple Watch, Apple Watch Sport and Apple Watch Edition—available in two different sizes, 38 mm and 42 mm. The beautifully designed and durable enclosures are crafted from custom alloys of polished or space black stainless steel, space gray or silver anodized aluminum and 18-karat rose or yellow gold. Apple also created an entire range of watch straps: the high-performance elastomer Sport Band; the Milanese Loop in a flexible magnetic stainless steel mesh; the Leather Loop in soft, quilted leather that conceals magnets for quick fastening and adjustment; the leather Modern Buckle, which closes with a solid metal clasp; the leather Classic Buckle; and the stainless steel Link Bracelet. Apple Watch comes with a unique charging system that combines Apple’s MagSafe® technology with inductive charging for a quick connection that snaps into place.

Apple Watch is an extremely accurate timepiece that’s also customizable for personal expression. Apple Watch comes with 11 watch faces ranging from traditional analog faces to new faces like the dynamic Timelapse face; the Astronomy face with its interactive, real-time 3D model of the earth, sun, moon and planets; and the Solar face, a contemporary sundial. Apple Watch can be personalized in appearance and capability with additional information such as upcoming events, moonphases or your activity level, enabling millions of possible configurations.

Apple Watch includes a groundbreaking Activity app designed to help motivate you to be more active throughout the day, and an all-new Workout app designed to provide the metrics you need during dedicated workout sessions. Apple Watch uses the accelerometer, a built-in heart rate sensor, GPS and Wi-Fi from your iPhone to provide a comprehensive picture of your daily activity. The Activity app measures three separate aspects of movement: calories burned, brisk activity and how often you stand up during the day. The Workout app provides goal-setting and pacing during popular session-based workouts, such as running and cycling. The companion Fitness app on iPhone collects your activity data so you can see your activity history in greater detail. Apple Watch uses this history to suggest personal, realistic goals, reward fitness milestones and keep you motivated.

Apple introduces WatchKit, providing new tools and APIs for developers to create unique experiences designed for the wrist. With Apple Watch, developers can create WatchKit apps with actionable notifications and Glances that provide timely information. Starting later next year, developers will be able to create fully native apps for Apple Watch.

Apple Watch will be available in three collections. Apple Watch, with a polished or space black stainless steel case and a choice of straps; Apple Watch Sport, with a space gray or silver anodized aluminum case and Sport Band; and Apple Watch Edition, with an 18-karat rose or yellow gold case and a choice of straps exclusive to this collection. Apple Watch straps include the Sport Band in black, blue, green, pink and white; the Classic Buckle in black and midnight blue; the Leather Loop in bright blue, light brown and stone; the Modern Buckle in midnight blue, brown, soft pink, rose gray and bright red; the Milanese Loop in stainless steel; and the Link Bracelet in brushed stainless steel and polished space black. Apple Watch will be available in early 2023 starting at $349 (US). Apple Watch is compatible with iPhone 5, iPhone 5c, iPhone 5s, iPhone 6 or iPhone 6 Plus running the latest version of iOS 8.

* Apple Pay is only available in the US.

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Apple, the Apple logo, Mac, Mac OS, Macintosh, Apple Watch, iPod, iPhone, Multi-Touch, Siri, Retina, MagSafe, Apple Pay, Passbook and Apple TV are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

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