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Clearly, companies struggle with their cloud costs. With cloud a now essential foundation for company’s tech infrastructure, cloud bills seem to be rising steadily – if not rapidly. Making the problem even more challenging: companies are now adopting a multicloud strategy, so the cost structure can be downright byzantine.

Is a managed service provider the answer for your cloud? More to the point, what exactly will an MSP do for your cloud deployment – what tasks, what benefits, and at what costs?

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Smith: Really a managed service provider should be a partner that comes alongside your organization and understands the problems that you’re facing because we have experienced those problems with multiple customers.

And so a managed service provider comes alongside you, works with you to really understand what the industry trends are, what the industry is doing, whether that’s connectivity problems, whether that’s system infrastructure, application problems, even down to your end user problems and issues.

A managed service provider comes alongside you, understands what issues you’re facing, and then how to build solutions and architect solutions that we’re either managing end-to-end or we’re managing a piece of.

But the key part and what we do is really partnering with you and not just doing something for you, you’re not just a customer, but it’s a partnership. And that’s what managed service providers, in theory, should be doing.

Smith: “So we have some businesses that are small, but maybe they have a large infrastructure because they have an application that’s important to them and important to their customers, but they’re not in the infrastructure support business. They’re not in the connectivity business.

“And so they come to us, even though they have a smaller employee footprint, they want someone to be able to manage their infrastructure, manage their connectivity into that infrastructure so that they can focus on the applications. We also have customers that come to us that are very, very large, and have thousands and thousands of users all across the globe, that we support.

“And they really want somebody to come alongside them and manage a piece of their business, whether that’s connectivity as a service, as I’ve said, or if it’s a specific piece of their infrastructure, maybe that’s coming alongside them because they’ve heard this thing called the public cloud and they wanna move to a public cloud environment, but they don’t have the resources or the talent on their team to get them there.

“And so they come to a managed service provider to be able to help understand how their environment is working today, and how to build that hybrid cloud or public cloud environment for them and then support that for them. So we get companies of all sizes coming to us from a managed services standpoint.

Smith: “I would totally agree with that. So the cloud business, take Microsoft Azure, for example. Microsoft Azure has made so many changes, there’s so many things that are in public preview that haven’t gone to the general public yet. And understanding all of those competencies and trying to make sure that you not only understand the competency but how do I use that for the business going into cloud optimization, understanding how I not just take my infrastructure and put that into public cloud, but how do I use the software as a service features within the public cloud, whether that’s AWS or Azure or Google, for the benefit of my organization.

Staying on top of all of those new features that are coming out is quite difficult. And it’s quite difficult for managed service providers to do, let alone for you as your enterprise trying to really focus on your business and how do you drive revenue to your core business, let alone all of these new services that are out there to help you do your business.


Smith: “So managed service providers can come in and do what we call an assessment of your infrastructure. What we saw years ago and we’re still seeing today is companies want to move to the public cloud and they’ve even tried to do it on their own and then they lift and shift their environment and put it into public cloud. And they don’t really understand why they’re not saving any money.

“Well, the reason they’re not saving any money is because when you just do a lift and shift and you put that infrastructure into public cloud, no longer are you utilizing the other services that come along with public cloud environments.

“And so, for example, I’ve seen this time and time again… You paid all this money for this physical environment that’s out there and it’s got a lot of CPU and a lot of memory and a lot of storage. And so you build a SQL server. Every DBA in the world will tell you that their SQL server needs to have as much CPU and as much memory as you can throw at it.

“The problem with that translating into cloud is now you’re paying for all of that CPU and all of that memory and all of that storage but when we look at those environments, what we see is that the CPU is maybe only utilized five to 20% for most of the month and maybe for two or three days of that month. It bumps it up to 40 or 50%.

“Well, if you take that environment and you lift and shift and put it into public cloud, you’re paying for that say 32 virtual CPUs when you’re only using five to 10% of that for the entire month. So without the optimization of that environment, you’re gonna continue to overpay because it’s now for a pay as you use.

“And so that’s what managed service providers do is we come in and we look at the environment, we assess what’s going on with that environment and we optimize it. And it’s the same on the network. For example, we have services where we’ll come in and we’ll look at your network and we’ll understand, ‘Hey, we bought this one gig service on MPLS and we’re paying a lot of money for it.’

“And what we’d do is we come in and we really look and understand what’s going across that network. How is your bandwidth utilization? What is that really being measured at? And then we optimize that going into cloud or going into our connectivity as a service, for example, and rightsize that cost. And so that’s where you get a lot of the cloud spend waste is because companies don’t have time to understand how do we optimize this infrastructure? How do we optimize this connectivity?

Smith: “It won’t do it by itself, but it absolutely can address that. For example, a web server. You may have 50 web servers hosting in a cluster hosting a website and you don’t necessarily need 50 web servers to do that.

“Maybe you do in a private cloud environment, but in a public cloud environment you can use serverless computing or running a line of code when you need that line of code. Running that costs you a quarter every time you run that line of code, it takes a lot of quarters to get to the cost of running a full server for an entire month.


Smith: “So prior to working for Unitas where I work now, I was actually in their shoes. I was in the enterprise management shoes. I had 20 some odd sites that I manage as an IT manager across the US and so I’ve had to face these very questions on how do I choose the best service provider for what we’re looking to do.

“And the answer is simple. Number one, you look at their partnership with you. How are they gonna work with you? Who are the experts that they’re bringing to the table that can talk through these problems that can talk through these solutions with you? It’s not just I’ve got a really good sales guy that’s gonna cut me a good deal, right?

“It’s about the technical aptitude and the technical prowess that these managed service providers can bring to your organization to help you find the best solution.

“A lot of times I walk into organizations and they’re like, “Chris, we’ve worked with organization, or we worked with managed service providers, but they typically wanna put us in a box, in a one size fits all type box. Or maybe they have three flavors of that one size fits all. It’s important to understand that not all organizations fit within a one size fits all box.

“And if your organization is one of those organizations that don’t, then it’s important for you to find a managed service provider that won’t try to force you into one of those boxes, but that will help build a solution that meets your needs.

“Well I think when you sit down with a managed service provider, and you really start understanding and listening to their solution architects, or listening to their sales team, it’s gonna be very clear to you how they’re going to be able to work with you.

“If they’re not just selling you on some sales material that their marketing department came up with, but they’re truly bringing, you know, years of experience and that expertise to the table, if they’re really listening and hearing what you’re saying, and then being able to repeat that back to you and then solve your problems based on the problems that you brought to the table, then you’re going to know.

“I mean, let’s be honest, most IT managers, most C level executives can see through the bowl, and then they understand, and can see the person that’s sitting across from them and why they should be working with that individual or that company.


Smith: “So I think that the MSP world in and of itself is going to continue to grow. And it’s gonna grow because of how versatile we can be, how the managed service providers can be in making sure that we have the talent that continues to learn and grow as the market grows.

“And so therefore, companies and enterprises are gonna continue to rely on their internal talent, but also the managed service provider to be able to bring that level of expertise. And it’s important to understand that it’s not just around, ‘We’re bringing them in to do a professional service and then, you know, and a consultant to get out of the way,’ but it’s that long term relationship to where I know that when I brought Unitas to the table this time they’ve delivered, they’ve continued to deliver to the life of our contract, and they’re gonna continue to deliver on the next project, right?

“And so we’re going to see that as public cloud becomes more complex, they offer more services or applications as a service as connectivity becomes cheaper but yet more complex because how do I know that just because I’m paying for a cheap connectivity service that it’s the right connectivity service?

“How do I get connectivity to my SAS providers, and to the public cloud providers and the internet providers? It’s gonna be very important for managed service providers and that opportunity for the managed service providers, they’re gonna continue to grow as that gets more complex for the enterprise because the enterprise wants to focus on their business in that realm.

Smith: “It is, and so, Unitas itself we don’t have an artificial intelligence team, but we have partners that we have partnered with. So when a customer comes in and says, ‘This is what we’re looking to do, we need some help to get this off the ground, then they’ll come to us and say, “Can you help us with that?’

“And the answer is yes we have a partner that we can bring in, or several partners that we can bring in to help them determine how to take, you know what they’re trying to do from an artificial intelligence standpoint, maybe it’s a manufacturer that’s trying to get more data to be able to pull that data so that their quality control checks are more automated right?”

“And that’s an example of where we’ve brought in…another partner to be able to help us determine how to do that. That’s definitely something where you would bring in a managed service provider to help you. And the reason is because, how long is it going to take you to find an expert out there to be able to do that one thing that you’re looking for if you’re gonna hire that in-house or if you’re gonna hire a contractor, a consultant?

“That could take months or years, whereas bringing in a managed service provider we’ve got experience in doing that, we’ve got partners that can do that. We can make that come to fruition a lot quicker.

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Lower Costs And Enhance Content With Samsung Displays

Great-looking, well-positioned displays are fundamental to any digital signage network, no matter their location or purpose. But the success or failure of those displays depends on the software used to organize, distribute and monitor their content. If your content management system (CMS) is too complicated or unreliable, your digital signage network can lose effectiveness — no matter how sleek and crisp the displays.

Network operators need a tool set that allows them to update screens steadily and easily with relevant information. If the software platform is an ongoing challenge, it will likely get used less, screen content will go stale, and the intended audience will lose interest.

From disparate kits to matched sets

Digital signage networks used to depend on components from disparate companies: displays from a display manufacturer, media players from PC makers and a CMS from an independent software company.

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Now, network operators can get an all-in-one solution from a single vendor. The buying process is simpler, and an end user can work with a perfectly matched set. The media player, display and software are all specifically designed to work together, increasing the system’s reliability and reducing costs.

Streamlined total solution

A global market leader and innovator in digital signage solutions, Samsung upended and transformed the media player market by introducing smart signage — commercial displays with built-in media players that removed the need for external PCs.

Smart system-on-chip (SoC) displays now dominate the digital signage marketplace, and most competing manufacturers have added these all-in-one displays to their lineups. Network operators, solutions providers and end users all prefer smart displays for these benefits:

Lower overall capital costs, with no need for PCs

Faster installation, with only one cable

Fewer necessary field service calls for troubleshooting (often simple issues, like loosened cables), reducing operating costs

Samsung has worked for many years with a broad spectrum of pure-play CMS software companies, as well as other software and creative firms interested in using smart displays for visual projects.

Since the mid-2000s, Samsung has also been steadily evolving, refining and enhancing its own CMS platform, MagicINFO. Started as a simple tool for small-scale, low-demand display projects, MagicINFO is now a powerful, full-featured, multimodule platform used by everyone from small business operators to multinational corporations.

It has ISO27001 and ISO27701 certifications, and it’s also the first digital signage solution to achieve both International Standard ISMS (Information Security Management System) and PIMS (Privacy Information Management System) certifications, providing the highest level of security.

Along with all the capabilities and functionality of the top independent CMS software firms, MagicINFO is also expressly designed to work with Samsung’s full smart display lineup — from LCDs and QLED flat-panel displays to highly scalable direct view LEDs. Most displays come with MagicINFO preinstalled and ready to activate.

Typically, CMS software depends on upfront and ongoing software development to ensure it works consistently and reliably with a specific media player, OS and display. But in a matched set, the media player is part of the display, and the software that comes installed with the screen is tuned and optimized for that setup. Everything works together, which minimizes the likelihood of technical issues and speeds up your return on investment (ROI).

Core elements of a digital signage CMS

There are three key elements to the Samsung MagicINFO solution:

MagicINFO Author is the visual front end of the software, the part that’s used to create content. It comes with a large library of predesigned, business-ready templates, icons and images that make it easy for operators to develop on-screen material without needing to outsource the creative work. Author also has prescripted widgets that automate content, such as ZIP code-specific weather forecasts.

MagicINFO Server is the command and control software used to target, schedule and push content to one, 100, 1,000 screens or more. Data tagging makes sophisticated scheduling fast and easy — even automated. MagicINFO Server also houses MagicINFO’s robust device management tools, which give users a real-time overview of the status of each device deployed in a network, as well as dozens of software tools for remote troubleshooting and fixes. Users can monitor multiple devices from a single platform. And with the enhanced, multiscreen remote control, they can manage each display right from the server. A good CMS tool set minimizes technicians’ service calls to remote sites — saving hundreds of dollars with each call avoided.

MagicINFO Player is the playback software that drives media files to the screen. It also sends status and activity reports to Server.

MagicINFO also offers add-on modules for integrating other platforms’ data, such as business systems or audience analytics and insights. In addition, Samsung is offering businesses the W player application programming interface (API) as a way to unlock and modify web content in real time. For example, users can make changes to HTML content using the web author and API guide, or they can update external information to change certain elements, such as POS data and order confirmation displays.

The right CMS

Specific digital signage needs, like a focus on hotels or healthcare, may lead end users to niche CMS software platforms. But for most use cases, the key considerations are reliability, scalability and cost — controlled upfront and for the long haul. With Samsung’s MagicINFO solution, your digital signage network gets all of the above, right from the start.

As you design your digital signage network, make sure you’re confident configuring and tailoring real-time messaging using an integrated CMS, further explained in this free guide. And see how interactive displays can encourage engagement from passersby by allowing them greater freedom and participation in your signage solutions.

Google Drive Vs Onedrive – Which Is The Better Cloud Service?

Cloud Storage has made maintaining and storing the data simple. In the process, it saves you the cost of buying multiple Hard Drives and other physical storage devices. Cloud computing, in general, can be defined as a system to store data on cloud servers instead of physical devices.

There are notable services in the tech industry such as Microsoft OneDrive and Google Drive. In this article, we are putting neutral facts of Google Drive and OneDrive, to help you in making your decision.

OneDrive vs Google Drive comparison

Google Drive and OneDrive, for the most part, offer you the same set of features but in a different manner so let’s get to know the difference based on certain parameters. These are:

Syncing Technology and Facilities

Free Storage space availability


Paid storage space availability


Back-Up limit

Let’s start with the first aspect.

1] Syncing Technology and Facilities

When we compare OneDrive and Google Drive, speed enthusiasts may find Google drive a bit inferior. As OneDrive uses a superior file syncing technology called Block Level Copying. It breaks files into smaller packages, so instead of the entire file, its fragmented packages get uploaded. Therefore, the time required for syncing is less.

On the other hand, Google Drive does basic syncing and is a little inferior to OneDrive. However, if you are an Android user, you can look past its slow speed because of the ease-of-syncing.

If you are already using the Microsoft Productivity suite, such as Excel, PowerPoint, Word then syncing the file is easier in OneDrive as compared to that in Google Drive.

On the other hand, if you are using Google WorkPlace productivity suite such as Docs, Sheets, Slides then Google Drive is what you will find better.

However, if you are not able to decide whether to go for Google Workplace suite or Microsoft 365 set of applications, check out this comparative study.

Google Drive and OneDrive, for the most part, offer the same syncing facilities. You can easily sync files on the cloud with simple steps on both Google Drive and OneDrive. These files are easily accessible. So, your decision in this parameter will boil down to your priorities, whether you like speed or ease-of-syncing, whether you like Google Workplace or Microsoft 365.

2] Free Storage Space Availability

When we compare the free storage space availability, you get 5 GB of free storage on OneDrive, whereas, Google One Drive offers you 15 GB free storage space. So when it comes to free storage space availability, Google Drive offers you more space to store your data including files, media, and especially photos.

Therefore, if you are not going to buy their respective subscription, Google Drive is a straightaway winner, just because of the fact that it has more storage.

3] Paid Storage

For most users, Paid Storage will be the deciding factor. So, let us talk about that.

In the case of OneDrive, you will get two categories, For Home and For Business. If you want to buy OneDrive for your home or personal use then you have to choose between four tiers, they are:

Microsoft 365 Famly: It has a total of 6 TB and comes at $99.99 per year (or $9.99 a month and first month free).

Microsoft 365 Personal: It has a total of 1TB and comes at $69.99 per year (or $6.99 a month).

OneDrive Standalone 100 GB: It has a total of 100 GB and comes at $1.99 a month

OneDrive Basic 5 GB: It has a total of 5 GB and is free.

However, plans change if you are planning to buy OneDrive for your business. They are:

OneDrive for Business (Plan 1): It has a total of 1 TB per user and comes at $5/user/month.

OneDrive for Business (Plan 2): It has unlimited storage and comes at $10/user/month.

Microsoft 365 Business Basic: It has a total of 1 TB per user for $5/user/month for annual commitment ($6/user/month for monthly commitment), and comes with Web and  Mobile Office apps.

Microsoft 365 Business Standard: It has a total of 1 TB per user for $12.5/user/month for annual commitment ($15/user/month for monthly commitment), and comes with Office apps.

On the other hand, Google streamlines everything. You will get 15 GB of free storage and can upgrade to paid plans. The prices start from $2 (for 100 GB) and $ 9 (for 2 TB and comes with added Google Benefits.

So, the decision is up to you.

4] Collaboration

But if you are familiar with OneDrive’s Productivity apps that include PowerPoint, Excel, and Word then it may be easier for you to work on OneDrive. OneDrive also has a mobile app, just like Google Drive, to manage your data, whenever and wherever you want. But, the problem with OneDrive is that it does not integrate third-party applications.

However, in both cases, you can share your work with your colleagues. So, no winner here.

5] Privacy

On the other hand, Microsoft also has the right to scan your informational data to prevent objectional data from entering but if you are a person who wants their privacy to be protected at any cost then OneDrive is a better choice.

6] Back-up Limitation

When using Google Drive, you can back-up your contact list and calendar events along with your phone’s media with a single toggle key.

In comparison to Google Drive, OneDrive has some limitations as you can only back-up your devices’ media such as video and photos. But you can have more power over the media’s quality.

Read: Microsoft 365 vs Google Workspace.


Both OneDrive and Google Drive are good Cloud services. However, if you are in a large business then OneDrive is better because of its fast upload, more storage, and security, but for everyone else, Google Drive is a better option.

Another thing you need to make sure of before going for either of them, which productivity suite you use. For Google Workplace users, Google Drive is better, for Microsoft 365 users, OneDrive is perfect.

Hopefully, this has helped in making your decision.

Read Next: Google Drive vs Dropbox.

Amazon Luna Cloud Gaming Service Launches With Ubisoft And Twitch

Amazon Luna cloud gaming service launches with Ubisoft and Twitch

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Amazon has launched its own cloud-based gaming system, Amazon Luna, taking on Google Stadia and Xbox Game Streaming. Based around a new, wireless Luna Controller that connects directly to the cloud, along with AWS and a partnership with Ubisoft, it promises instant play across Fire TV, computers, and smartphones, along with baked-in Twitch integration.

Certainly, cloud gaming has been big news in 2023, and has formed a centerpoint of at least one next-generation console. Xbox Series X and Series S will be tightly integrated with what used to be known as Xbox Project xCloud, Microsoft’s game streaming service that – for a single subscription – offers access to hundreds of games in the cloud.

The Luna Controller has what Amazon is calling Cloud Direct technology It has a multiple-antenna design and links directly to AWS rather than pairing with a console or adapter in the home. That way, Amazon says, it can trim latency significantly: versus using Luna Controller with Bluetooth, it can cut 17-30 milliseconds among PC, Fire TV, and Mac.

It’s also easier to switch gaming between screens, since there’s no individual controller pairing to consider. Alexa support is built-in, and if you’d rather go old-school – or just not pay – there’s keyboard and mouse support for Luna, too, as well as compatibility with your Xbox One controller or PlayStation DualShock 4 controller.

As for the games, there Amazon has a variety of different titles to choose from the Luna+ game channel during the early access period. That includes “Resident Evil 7,” “Control,” “Panzer Dragoon,” “A Plague Tale: Innocence,” and “The Surge 2.” There’ll also be “Yooka-Laylee,” “The Impossible Lair and Iconoclasts,” “GRID,” “ABZU,” and “Brothers: A Tale of Two Sons.”

Luna+ subscribers will also be able to play games on two devices simultaneously. Depending on game, there’ll be support for up to 4K/60fps video.

A deal with Ubisoft, meanwhile, brings the studio’s popular titles to Luna. Again, that includes up to 4K resolution, and availability on the same day as general release for new titles. That’ll include “Assassins Creed Valhalla,” “Far Cry 6,” and “Immortals Fenyx Rising,” Amazon says. “The Ubisoft channel will provide you access to play on one device at up to 4k resolution for select titles,” according to the company. Multiple other Luna publisher channels are expected to follow in due course.

As for Twitch, there’ll be embedded Twitch streams for games within Luna. Amazon is also adding the ability to start up a game that you’re watching a Twitch gamer play.

At launch, Luna will be available on Fire TV, PC, and Mac as well as on web apps for iPhone and iPad, with Android coming soon. Would-be gamers can request early access to Luna from today, with the service initially priced at $5.99 per month, while the Luna Controller will be $49.99 during the early access period.

Can Oracle Buy Its Way Into The Cloud?

It wasn’t so long ago that Oracle dismissed cloud computing as “gibberish.” Today, it’s singing a different tune.

Acquisitions of companies such as PeopleSoft and Siebel played a key role in fleshing out Oracle’s traditional applications portfolio back in the mid-2000s, helping the company become a major player in enterprise software.

Today, many of its acquisitions focus on small companies that serve industry verticals with tailored SaaS (software as a service). Just in the past week or so that’s included Opower, focusing on the utilities industry, and Textura, which targets engineering and construction.

“As Oracle’s traditional business in software licenses is under pressure, it needs to quickly ramp up cloud subscriptions to make up the difference,” said analyst Frank Scavo, president of Computer Economics. “It’s much easier to buy those customers than it is to grow them organically with cloud apps newly developed internally.”

There’s no reason that strategy can’t work as well in the cloud as it did on-premises, Scavo said. “Oracle has been rolling up cloud application providers for years now — just look at Taleo, RightNow and Eloqua.”

SAP has taken a similar route, Forrester analyst John Rymer said.

IBM has followed this strategy to some extent as well, including its purchase of SoftLayer in 2013.

“It’s all about the apps,” Rymer said. “It’s getting the apps into Oracle’s cloud that is the object of the game.”

The real money for a player like Oracle is in cloud applications and cloud platforms for application development, Scavo said. “Oracle’s IaaS offerings are simply to ensure that it owns the whole stack, from cloud infrastructure to applications.”

The company has also looked to industry verticals to distinguish itself for a long time.

“They’ve had industry product groups for years,” Rymer said. “They’re trying to differentiate themselves and get closer to a real solution for these companies.”

“Enterprises adopting cloud typically start with AWS and Salesforce, but you do see them starting to branch out a bit,” Rymer said. “They’re looking to use public clouds for business systems.”

It stands to reason that traditional enterprise vendors — Oracle, Microsoft, IBM and SAP — would have at least a shot at that new business. But it’s no slam dunk, largely because of customers’ past experiences with those vendors, Rymer said.

“It’s no secret that a lot of people don’t like dealing with Oracle, and there are similar relationship horror stories about all the big enterprise vendors,” he said. “A lot of folks say, ‘We don’t want the same kind of relationship we have with them now.’”

“The big enterprise vendors understand enterprises,” Rymer said. “I think they have a chance, but we’ll see how that tension plays out.”

Growing by acquisition depends on making sure that senior decision-makers “don’t screw it up, and that the people you acquire stay with the firm,” said Rob Enderle, principal analyst with Enderle Group.

The odds that Oracle can successfully take on Amazon, Google and Microsoft that way are slim, Enderle said.

“Oracle’s move to the cloud has been almost painful to watch, largely because you know the end game will likely be to merge with Salesforce and put Benioff in as CEO of the new combined company,” Enderle said.

For that to happen, though, “Larry would need to get out of the way first, and he appears unwilling to do that, even as the firms draw closer and closer together,” Enderle said.

“These interim buys appear to be drawing Oracle in that direction, but far slower and less capably than if this merger had already taken place,” he said. “They desperately need more cloud expertise at the top to craft the company Oracle is becoming.”

What Analytics Metrics Should A Video Streaming Platform Provider Track?

Successful OTT video streaming platform growth starts with insights into content performance and user behavior analysis. Without tracking analytics and constantly enhancing your service, you can lose your viewers. People will simply find a new service that is comfortable to use.

What are the benefits of tracking analytics?

From our point of view, they are the following:

Getting to know your viewers. A good-quality OTT solution will provide you with analytics tools. You will have deep insights into your audience’s behavior, preferences, and interests. You will be able to learn more information about them and understand what they like about your platform and content and what they don’t like. It is the way to optimize the content you create in the future. Moreover, you will be able to offer more personalized recommendations to your viewers. Consequently, users will be more satisfied with your platform.

Enhancing your service. When tracking analytics, a video streaming platform provider will find potential problems with the service. For example, you may find that a video doesn’t play when a user requests it, or videos are poorly categorized, and people cannot find what they are looking for. That can be the reason why they leave the platform.

As we said above, analytics is a way to optimize and enhance service. Don’t neglect it.

Metrics that a video streaming service provider should track

These are data that show the performance of the service – how well the service delivers the videos and how well the delivery infrastructure operates. For example, metrics can be the following:

Bit rate. It helps you understand what video quality your viewers experience. It is an essential metric as many people prefer watching a high-quality video, sometimes even in 4K.

Buffer fill. When users press to play a video, they wait for some time before it actually starts. Tracking this metric will help you understand how long your viewers wait until a video plays.

Viewers expect to watch a video in one playback. But sometimes, a video halts, and the viewer needs to wait until it continues playing. Some customers will wait patiently for a video to keep going, and some people will immediately leave the service.

You also need to track data about your users’ preferences, interests, and behavior. And metrics that can tell you more about your customers. For example, these metrics can include:

Plays and views. It is the number of times your video has been played. You can understand whether a video is watched or not and why. There can be a technical issue, or this video is not played in a particular browser, and so on.

Watch time. This metric shows whether viewers watch the whole video or several seconds of it. The watch time metric shows the general amount of time that all your users watched your video. Combined with other metrics, watch time can show you more specific information. For example, maybe people using tablets cannot play a particular video.

Audience retention and engagement. This metric can show you users’ behavior during the video. You can understand what parts of the video are the most popular and what parts users prefer to rewind.

Also, it is important to track the traffic, the number of new users, the bounce rate, the devices people use, their geographic location, and so on. When analyzed, this data can help your service thrive.

The Bottom Line

Successful OTT video streaming platform growth starts with insights into content performance and user behavior analysis. Without tracking analytics and constantly enhancing your service, you can lose your viewers. People will simply find a new service that is comfortable to use. OTT analytics provides data that can show your weaknesses and strengths when analyzed. Many businesses neglect to track it. As a result, they don’t know how to optimize the service, and soon they get out of the competition. Below, we take a closer look at the benefits of tracking analytics and important metrics for a video streaming chúng tôi our point of view, they are the following:As we said above, analytics is a way to optimize and enhance service. Don’t neglect it.These are data that show the performance of the service – how well the service delivers the videos and how well the delivery infrastructure operates. For example, metrics can be the following:You also need to track data about your users’ preferences, interests, and behavior. And metrics that can tell you more about your customers. For example, these metrics can include:Also, it is important to track the traffic, the number of new users, the bounce rate, the devices people use, their geographic location, and so on. When analyzed, this data can help your service chúng tôi neglecting the analytics of your video streaming service, you lose a chance to enhance your service, as analytics can provide you with multiple ideas. While your competitors track it and constantly improve the quality of their service, your business soon can fail and stop operating.

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