Trending December 2023 # Best Free Online Typing Test Tools To Test Typing Speed # Suggested January 2024 # Top 21 Popular

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If you want to test your typing speed, check out these free online tools. You can test your typing skill with these tools. The best thing is that some of the tools help you learn the 10-finger typing method to ennoble your typing skill.

Best free online tools to test typing speed

Here are the best free online tools to test typing speed-

LiveChat

TypingAcademy

TypingCat

TypingTest

10FastFingers

Ratatype

Let’s check out these tools in detail.

1] LiveChat

It is one of the good-looking websites where you can test your typing speed. The user interface of the LiveChat official website is uncluttered, and that makes it better than others. Although it has almost all the essential features, there are two drawbacks.

First, it doesn’t allow you to change the time limit. Second, it doesn’t test your typing skill with the proper sentence. In other words, you will have to type random words. However, you will get the words/min, characters/min, and percentage of accuracy as you type. After the end of the given time, you will see the formal report you can share with friends on various social networking sites.

TIP: These free Typing Software for Windows 10 are sure to interest you.

2] TypingAcademy

TypingAcademy doesn’t restrict users to a one-minute time frame as you will have two minutes to test your skill. It shows various information such as error rate, words/min, characters/min, signs, last key, etc.

Unlike LiveChat, it offers proper sentences to type so that users get a real-life experience while typing. The UI is neat and clean, and that’s why you won’t find any problem even for the very first time. It doesn’t require creating an account, but account holders can save their progress. Check out the official website to test your skill.

3] TypingCat

The best thing about this website is that you can set a maximum of 5 minutes to test your typing speed. It shows original sentences so that you can start your typing quickly. Talking about the information, the official website of TypingCat displays accuracy level, word count/minute, character count/minute, error rate, etc.

Another important thing is that you can see the top rank holders of the last 24 hours and all-time on your right-hand side. It helps you improve as you practice and test your skill.

4] TypingTest

TypingTest is a fully-featured website to test your typing skill online. Although other websites allow you to select only English, you can choose other foreign languages on this website. The second essential feature is that you can choose an essay from the given list.

5] 10FastFingers

Although 10FastFingers is a free website, it comes with tons of essential options and features. From a regular typing test to multiplayer competition, you can do everything on this website. The next big thing is that you can enter custom text to test the skill as per your requirements.

Even though this website doesn’t require an account to access all the features, you can save your progress with an account. Apart from that, you can enlist yourself in various competitions and games with a user account. The next important option is that you will have the opportunity to choose among multiple languages, including English, Danish, Spanish, Russian, French, etc.

Although it doesn’t show the characters/min or some other minor details, you will find the word per minute count and the accuracy level. The second feature is that you can select a 1-minute test and a 3- and 5-minute test. The third feature is that you can take a page test on this website.

Apart from these, it records all the reports by date to find the improvement quickly. The only setback of this website is the font of the text. As it uses the monospace font, it isn’t enjoyable to look at it as you type. Check out the website to take a test.

7] Ratatype

If you do not want to get some fancy features, Ratatype is probably the best option for you. The clean UI makes it better for newbies. It shows minimal information, such as accuracy percentage and word per minute count. However, it has a unique feature. You won’t find a time limit while taking a test. It shows the typing speed or the word count/minute, and the accuracy level as you start typing.

This website offers a typing tutor that helps you learn fast typing with the 10-finger method. The last but not the least feature is that it allows you to choose among various languages to test your skill in different languages simultaneously. Check out the official website for more information.

That’s all! These are some of the best online tools to test typing speed.

You're reading Best Free Online Typing Test Tools To Test Typing Speed

Perfect Tablet Typing: The Best Tips, Apps And Add

Add-on keyboards

At the risk of pointing out the obvious, most users will get much faster performance by typing on a physical keyboard. Go ahead and try it for yourself. Using the iPad’s on-screen keyboard, I was able to reach all of 37 words per minute—half my normal typing rate on a full-size physical keyboard—with a (very high) 4-percent error rate. Using an external (albeit pint-sized) keyboard, I hit 64 words per minute with zero errors.

While typing on the smaller iPad keyboard wasn’t as fast as typing on a full-size one, it still beat tap-typing on the screen by a huge margin. There are a number of reasons for this, including:

Limited character set on the on-screen keyboard—At first glance, the iPad’s on-screen keyboard looks rather full-featured, but once you begin typing a document you start to notice some gaping holes. Numerical keys are subjugated to a secondary keyboard, along with almost every form of punctuation aside from the period, comma, question mark, and exclamation point. Characters that are extremely common in both casual and formal writing—including the forward slash, colon, and parenthesis—are buried and difficult to find, and the layout changes based on which app you’re using. It doesn’t help that these symbols aren’t even aligned with the numerals they normally adhere to. The @ symbol is traditionally typed as Shift-2 on a regular keyboard, but on the iPad you’ll find it beneath the 9 key. All of this hunting and pecking through the secondary keyboard slows you down.

Difficulty of making corrections easily—Most of us take for granted the oversized backspace key at the top right of our keyboards, and we make generous use of it on a daily basis when we mistype things. As expected, the iPad features a backspace key as well, but it’s harder to use. Not only is the key reduced to the size of a regular character key, it’s harder to locate without looking for it, because the keyboard doesn’t have a physical terminus that you can feel.

Screen real estate consumed by the on-screen keyboard—A big issue with typing on any tablet is the fact that the on-screen keyboard overwhelms everything else. In fact, more than half of the screen can be eaten away when the keyboard is active. This doesn’t directly dampen input speed, but it does impact your overall productivity by requiring considerably more scrolling around on the page in order to see the context of what you’re trying to type.

So, which keyboard is best? You can use just about any Bluetooth keyboard with your tablet, but chances are you’ll want one that attaches to the device and echoes its profile. I looked at three of the most noteworthy keyboards designed for the iPad, all of which double as cases or covers. (Android-compatible versions are available for each.)

Logitech Ultrathin Keyboard Cover ($100)—This keyboard attaches magnetically to the iPad and doubles as a cover, though not exactly a case, since it doesn’t protect the rest of the device. It’s a basic, stripped-down keyboard with the focus squarely on the alpha keys.

Logitech Ultrathin Keyboard Cover

Numerals are shrunken down to half-size and do double duty with function keys. Though very thin, it has acceptable action, boosting me to 64 words per minute with no errors. Separate versions for the iPad mini and iPad Air that incorporate the same basic design are also available.

Keep reading for more Bluetooth keyboard picks…

Belkin QODE Thin Type Keyboard for iPad Air ($100)—This magnetic keyboard cover’s typing area is a bit deeper than the Logitech’s, due to the addition of full-size numeral keys and a row of custom keys dedicated to media playback, volume control, and the like.

Belkin QODE Thin Type Keyboard for iPad Air

Strangely, the colon/semicolon key is pushed down next to the space bar—a decision may well flummox touch typists—but otherwise it is on a par with the Logitech cover, though with slightly smaller keys. None of this overly impacted my performance: I hit 73 words per minute with a 1 percent error rate, making it my overall “fastest” keyboard by a sizeable margin.

Kensington Pro Plus Folio with Backlit Keyboard ($100)—The selling point here should be obvious: Backlighting means this is easier to use in the dark. It’s also a full, padded case, so it offers more protection in case of a drop, and—a feature not to be overlooked—the actual keyboard is removable, so you have lots of flexibility when it comes to positioning screen and tablet.

Kensington Pro Plus Folio with Backlit Keyboard

Like the Belkin, it has a full-size row of number keys and custom function keys up top, and I really liked the sharp, crisp action on the keys, smallish though they are. Unfortunately, I ultimately hit only 51 words per minute with a 5 percent error rate, because my keystrokes didn’t always register. Considerable training to hit keys with extra force, which is tough on a keyboard this small, is essential.

On-screen alternatives

A number of alternative keyboards are available. Here’s a look at some of the major players.

Fleksy—This is a popular alternate keyboard that incorporates basic gestures (swipe left to delete, swipe right twice to add a punctuation mark) with a simple, no-frills keyboard. With its larger keys and clean interface, Fleksy makes it easier to hit characters correctly, and its predictive-text feature seems to be uncannily accurate. However, if you need to input numerals or special characters, you’ll still have to dig into secondary menus. I was actually slower with Fleksy—22 words per minute with a 5 percent error rate—than with the stock iOS keyboard, but I expect practice would improve that quite a bit. Considering the world text messaging speed record was set with a Fleksy keyboard at a rate of over 82 words per minute, it’s an option worth considering.

Swype—Why type when you can Swype? So goes this alternative keyboard’s slogan, an allusion to the way you interact with the keys: by fluidly dragging, or swiping, your finger from one character to the other instead of tapping on them individually. Swype is available for Android only, but similar keyboards can be found for iOS if you want to give them a try in a sandbox. Swiping action aside, I also preferred the Swype keyboard layout, which features more punctuation and the ability to resize the keyboard, but there’s a learning curve. Ultimately I was able to work my way up to 30 words per minute with a 3 percent error rate, but I never felt as comfortable as I did with regular typing, particularly when trying to enter longer words. Google’s own Android keyboard (downloadable if your device doesn’t have it preinstalled) now has Swype-like technology built in, as does the well-reviewed SwiftKey.

Swype-ing may be faster than typing for some.

Keep reading for more onscreen keyboard picks…

KALQ—This new keyboard layout is designed for thumb-typing, and it radically alters the layout of your character set, putting 11 commonly used characters under your right thumb and the rest under your left. The learning curve here is the steepest since you have to learn a whole new layout, but if you’re not a touch typist, it may well be the easiest way to pick up a few extra words per minute. The developers claim most users gain an extra 30 percent in speed when switching from QWERTY to KALQ.

Thumb typists get their own keyboard with KALQ.

What about handwriting recognition?

A whole article could be written about handwriting apps like Notes Plus and WritePad, which can convert your longhand into legible, editable text. But if it’s speed you’re looking for, handwriting probably isn’t the answer. I was able to squeeze about 20 words per minute in writing by hand while maintaining a modicum of legibility, hardly worth the extra effort compared to typing. Using a stylus instead of a fingertip didn’t speed things up significantly, but it did at least make my chicken-scratch a bit easier to read (and for the OCR tool to convert to text).

While it’s difficult to account for personal preference, handwriting on tablets seems better suited to note-taking than actual writing (because you need to look less frequently at the screen and can focus more fully on the speaker), and for anything requiring freehand illustrations.

Screen-typing tips for any tablet

Assuming you don’t have the ability to break out an external keyboard—definitely the best way to improve your input speed—you can take a few steps to improve your typing performance even without one. Try these and see how your input speed improves.

Use two hands. It may sound obvious, but holding your tablet in one hand and typing with the other is about as slow as you can get. By putting your tablet down and typing with two hands—even just using two fingers, one on each hand—you’ll more than double your speed.

Try four fingers. It’s nearly impossible to touch-type with eight fingers (plus thumbs) on the tiny screen of a tablet: The keys are too small to hit accurately with your little fingers, and (more importantly) holding both hands over the screen completely obscures the keys themselves. After much trial and error, I found a four-finger strategy tends to work best and fastest. Try typing with the first three fingers on your right (or dominant) hand, and the index finger on your left. Your right hand will roam from about the T, G, and V keys to the right edge of the keyboard. Your left hand will pick up the remaining letters, plus deal with the Shift key when needed. Practice a bit and you’ll probably find you can type comfortably fast with solid accuracy. Over time, you might throw in another finger on your left hand when certain words require the extra effort or when you need to use Shift a lot. Let this come naturally as you get into a touch-typing groove.

Steady your tablet on a solid surface. A corollary to the first tip, your tablet will need to be set down and stable if you want to type with accuracy. Propping it against your knee will result in too many mistakes and plenty of discomfort. Whenever possible, place your tablet directly on a supportive surface like a table. A stand (or a case that folds to create an incline) can be even better if it mimics the slight incline of a standard computer keyboard. Typing like this, with your head craned downward, isn’t the best for ergonomics, so try to limit typing time using any on-screen method.

Use voice to text when possible. It’s often inconvenient, impossible, or just feels weird to dictate to your tablet, but voice translation—built into Android and available for the iPad through tools such as Dragon Dictation—has become remarkably accurate, and it’s much faster than typing under any circumstance. Dragon unfortunately has a 60-second limit for each dictation session, and ambient noise can be a problem.

Practice! Some users report that walking through a learn-to-type app on their tablet can help make the jump from keyboard typing to screen typing with better speed and accuracy. If all else fails, give this a try.

13 Of The Best Typing Games And Apps For Everyone

Good typing speed and accuracy are important skills to have nowadays. Whether you are learning to type or want to improve your skills, you can do it with typing apps. This article lists some of the best free typing games and apps for both kids and adults. You can use them for fun as well as education.

1. Epistory – Typing Chronicles (PC)

Why settle for drab graphics and dreary interfaces when you can play a beautiful videogame with a compelling narrative while honing your typing skills? Epistory is one of the best uses we’ve seen of integrating typing into a game.

You’re riding a fox through a magical land that’s being corrupted by various giant insects and grubs. Explore the world, fight off waves of enemies, and navigate the world entirely through typing.

Thanks to the narrative and incredible presentation of the world, the process of typing becomes full immersive and part of your experience, making you forget that you’re actually typing even though you’re very much doing so.

2. The Typing of the Dead: Overkill (PC)

Where Epistory is mystical and wonderful, The Typing of the Dead is for fans of gross-out horror and B-movies, as well as those who emptied their pockets in 2000s arcades on The House of the Dead lightgun cabinets.

Yes, The Typing of the Dead is a continuation of SEGA’s famous zombie saga, replacing the lightgun with your keyboard. Type absurd words like “Sexual Tyrannosaur” and “May I eat you” to shoot oncoming zombies, ghouls and other nasties as they bear down on you.

An incredibly fun and intense way to work on that WPM of yours. You can even link up with one of your friends online and play through the whole thing co-op!

3. Tipp 10 (PC / Web)

Each lesson tries to teach you something new. For instance, you have lessons where you learn to type numbers and, similarly, other dedicated lessons for special characters, conversations, and more. Essentially, you will learn to type everything using this app.

Once the lesson begins, it shows the keys you need to press and also the fingers you should use. Overall, the entire process is quite helpful, especially for beginners.

Interestingly, you can pause the lesson midway to help record the correct time. The app also shows your progress over time, which will help you understand how far you have come. If you like the software version, you can try the web app, too.

The only drawback of the app is that you may get intimidated by the number of settings and customization options. Just don’t touch them, and you are good to go.

4. Rapid Typing (PC)

What makes this app interesting is that it tells you which fingers to use for each letter. You will see the instructions as well as the highlighted finger on the screen.

You can customize almost everything about the app, be it the keyboard color, font, background color, or how the lesson works. You can even change the metrics from WPM to character or keystroke per minute.

The app even lets you add more people or create groups, and you can view the detailed statistics for each one of them separately.

If you like this app, try other typing apps and online games from this developer.

5. The Typing Game (Android)

The Typing Game is a simple, user-friendly app to learn typing. The app starts with a basic screen where you need to select between the two modes: single word and single-letter mode.

In the first mode, you need to type the full word, whereas in the second, you only get letters. The more words or letters you type in 60 seconds, the higher your score will be. Getting a score above 25 in one minute is considered a good score in this game. If you are looking for the typical game that would show results in WPM, this one isn’t for you.

6. Typing Attack (Android)

The Typing Attack game helps you learn new words while also improving your typing speed. The game’s idea is that you have to destroy enemy aircraft by typing words that show up on the screen. The game is ideal for practicing while having fun and attempting to beat your own score.

Tap the “Start Attack” button to begin the game followed by typing the words before they reach you. You can pause the game to take a break. Similar to the above app, it doesn’t show your score in WPM. However, it does show accuracy. Apart from that, you can change the levels of background music and sounds in the game.

7. Typing Speed Test (Android)

Typing Speed Test lets you do everything related to typing. Whether you want to measure typing speed or practice typing words or sentences, this app has it all. You can see all the features right on the app’s home screen.

Tap on a button from “Character practice,” “Word practice,” “Sentence practice,” or “Number practice” to begin. After you start a practice session, you will see the live results at the top (i.e., correct, wrong, accuracy, and speed).

Interestingly, the app even offers a freehand test session where you can type anything to measure your typing speed. Take a nearby book and start typing a random paragraph. Or, just press the “Give a test” button to type prepared paragraphs. You can view the test history and scores of people around the world.

If you want to have fun while learning to type, the above two apps are a better choice, as this app lacks the gaming aspect.

8. Typing Rush Master (iOS)

The Typing Rush Master offers five levels starting with beginner. This is a typing game where you need to type the correct words to move ahead or take your car forward in the game.

The app keeps your interest for a long time and makes sure you type the right words, as one wrong word will take you a step back. If your car reaches the left edge, you lose the game.

At the end of the game, you will see the typing speed in characters/seconds and accuracy level in addition to the game score. You can even view the leaderboard.

Be prepared for the game’s graphics to be old fashioned. Seeing them on an iPhone could either make you nauseous or bring back memories.

9. Speed Typer – Typing Test (iOS)

Speed Typer – Typing Test offers three types of learning experiences. You can practice with the top words (300, 500, 1000), random sentences, or just the alphabet. Tap on the preferred option to start. This is a proper typing speed app where it will continuously show the typing speed in WPM at the top of the screen. You can disable this feature in the settings.

Once you finish a challenge, you are given a badge according to your performance and will be shown the results. The app lets you enable/disable the timer, change the test duration in settings, and has a dedicated “Statistics” tab. You can even select a different language, such as Dutch, French, Italian, etc., in addition to the American and British English.

10. Typing Ninja (Web)

At the start of the game, you have to choose between the keyboard rows, then select the difficulty level: Easy, Medium, or Hard. Each wrong letter will result in negative marks.

11. Typing Attack (Web)

In Typing Attack, your mission is to survive the approaching ships by typing the words mentioned on the ships. This would destroy them before they reach you.

If you like games of this format, check out chúng tôi or ZType, which are similar shooting games.

12. Typing Racer (Web)

If you enjoy racing games, you will love to play Typing Racer. In this game, you need to reach the target distance within the time limit by typing the words on the screen. You will face hurdles on the road that can also be avoided by typing the word present in the free lane. Basically, you can control the car by writing the words. Press Spacebar to jump if you can’t type the word quickly.

Some similar racing games that will help you learn to type are: Nitro Type, Car Rider, Typeracer, Typerush.

13. Keyboard Challenge (Web)

Unlike other games, Keyboard Challenge literally puts your memory to the test. It removes all the keys from the virtual keyboard and asks you to move them back to their original position. This helps you remember the position of the keys. You can choose between “All keys” and “Numbers & letters only.”

This is a different type of game, and if you don’t like the concept, you should try Typing Rocket and Ghost Typing from the same website.

Looking for more finger workouts? Check out the best Game Boy Advance emulators which will let you relive your earlier years spent on the small screen. We also have a list of the best Nintendo Switch apps for you if you’re looking for some non-gaming activities.

Mehvish Mushtaq

Mehvish is a tech lover from Kashmir. With a degree in computer engineering, she’s always been happy to help anyone who finds technology challenging. She’s been writing about technology for over six years, and her favorite topics include how-to guides, explainers, tips and tricks for Android, iOS/iPadOS, Windows, social media, and web apps.

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14 Facebook Remarketing Strategies To Test

Facebook offers so many ways to reach prospects in unique and cost-effective ways, not the least of which is remarketing! The great thing about Facebook remarketing is that it is so incredibly versatile.

Nearly any company can find a way to re-engage their prospects through remarketing, even if they don’t view Facebook as their personas’ primary watering hole.

There are some great ways to narrow focus and the inventory is often inexpensive. Not to mention, Facebook’s bidding algorithms arguably rival some of the best in the PPC landscape.

What that means is – even if you don’t leverage Facebook for prospecting campaigns, there’s probably still low-hanging fruit for you in remarketing.

Let’s talk about some of the ways you can leverage Facebook to reach your target audience.

1. Remarketing Page Visitors

The easiest and most obvious remarketing strategy is to create remarketing lists from page visitors.

Sometimes, if you have a small audience, starting out by remarketing all visitors is best. This is because additional segmentation may make the lists too small to get out of the learning phase.

If your audience is big enough, though, it’s ideal to create audiences based upon visits to pages that indicate intent – such as people that visited a page to sign up for a free trial or request a demo but then didn’t complete the request.

Creating Audiences From URL Parameters

To take page visitor remarketing one step further, you can create audiences off of any part of the URL string, even if it isn’t part of the page.

Put simply: you can create audiences off of URL parameters, as well as subfolders.

This can be handy if you want to remarket visitors of a specific source separate from your other audiences.

For example, if you were running a campaign in Linkedin targeting specific Linkedin groups or skills, you might decide to use Facebook as an additional remarketing source as it is often more cost-efficient.

You could then use your UTM tags to create an audience of only folks from just that specific campaign.

Visitors by Time Spent

You can further segment your URL-driven audiences by selecting to segment them by time spent. You could target people by the top 25%, top 10%, or top 5% of time spent, for example.

This can be a useful way to try to zero in on folks with the highest engagement.

2. Remarketing Conversion Events

If remarketing page views don’t allow you to build the audience that you need, Facebook also offers the ability to build audiences off of the events that you’ve created for conversion tracking.

This can be handy both for targeting your audience to get them to the next stage in the funnel.

It’s also helpful for exclusions, to ensure that you aren’t targeting people that have already taken a certain action – even if Facebook wasn’t the source that drove the action.

3. Remarketing Your Offline Activities

Facebook also makes it easy to remarket offline activities, which is really cool! There are two ways you can do this: through audience lists and offline events.

Let’s delve into each!

Uploading Audience Lists

One of the most well-known ways to remarket offline activities is to upload user lists.

There are a ton of different ways you can segment this data.

Remarketing Offline Events

You can also remarket people from your offline event sets if you’re tracking offline events.

So if you’re importing events for text messages, for instance, you can remarket them to get them to the next stage in the funnel – maybe to let them know of a sale on certain products.

If you have access to store visit tracking and have at least 10 measurable stores set up, you also have the ability to create audiences off of store visits – which opens up a wealth of opportunities for brick & mortar.

4. Remarketing On-Facebook Activities

You also have the option to remarket Facebook engagement, which presents a whole host of ways that you can engage and re-engage your audience as they move through the customer journey.

Remarketing Engagement on Facebook or Instagram

One super-easy way to create audiences from engagement is to remarket people that have engaged with your brand on Facebook or Instagram.

Unfortunately, you can’t select a specific post (though there are ways to be a little more specific with the categories below) but you can choose to remarket:

People that have engaged with your content.

People that have visited your page.

People that sent you a message.

People that saved your page or posts.

Everyone that engaged with your page (which would include all of the above).

Video View Remarketing

One way that you can zero in on your engagement audiences is by remarketing video views.

With video view remarketing, you can’t technically pick the exact post but you can choose to create audiences off of only specific videos or all videos.

You can determine if the video views need to be 3 seconds, 10 seconds, 15 seconds (or thru-play if less than 15s). Alternatively, you can select to target people that watched at least 20%, 50%, 75%, or 90% of the video.

So for example, you might leverage a higher funnel campaign promoting videos and then you could remarket people that watched at least 50% of the video.

Remarketing Lead Gen Forms

With lead generation form remarketing, you can remarket people that opened a form, opened but didn’t submit the form, or people that opened and submitted a form. You can choose which form(s) that you want to build the list off of.

If someone filled out a lead gen form for a piece of content and you wanted to remarket them to get them to the demo, for example, you could build and remarket an audience of form submissions for that piece of content.

Or, if you were testing two different forms for the same action, you would want to exclude submissions of the other form in the test so that you didn’t pay for or receive unnecessary visibility from people that have already submitted the form.

Or, if you wanted to remarket people that opened the form but didn’t submit it, you could do that, too.

Since the form doesn’t automatically open, people that have opened the form are showing intent signals.

5. People Who Engaged With Your Events

If you create events on Facebook, you have a lot of remarketing options.

You can remarket people that have:

Responded that they are planning to go.

A stated interested in attending.

Visited or engaged with the event (even if they didn’t RSVP).

Begun to purchase tickets but abandoned the purchase process.

Completed the process to purchase tickets.

For example, if you decided to host another event in the future, you may want to remarket people that RSVP’d or only people who purchased tickets.

Or you may want to create such lists and use them as the seed for lookalikes!

6. Remarketing Instant Experiences & Your Facebook Shop

I’m grouping some options together here but if you’re an ecommerce, you have a ton of different in-platform remarketing options.

For example, if you have a Facebook shop, you can remarket people that:

Viewed your shop.

Saved products.

Added to cart.

And more.

7. Test Layering Qualifiers If You Have a Niche Audience And/Or Find Remarketing Isn’t Converting Well

If you have a really niche audience and you find that remarketing isn’t working well, you can also test layering other interests and demographics to better qualify your list.

You may need to do this for a host of reasons. For example, if you recently added a new high funnel traffic source to your website that doesn’t seem to be performing, it can junk up your audiences as you’ll now be remarketing that low-quality traffic (sigh).

Adding interest or demographic qualifiers can help clean up your audience list to zero it back in on the right folks.

Keep in mind that doing this will shrink the size of your audience quite a bit. You have to really consider whether it makes sense for you. Read: Can you get out of the learning phase with an audience of this size?

8. Dynamic Remarketing

Using the catalog objective, you can configure some really cool remarketing campaigns. There are so many options.

The most popular format is remarketing to people that viewed your products and didn’t purchase, sending an ad to follow folks around with the exact products they appeared interested in.

You can further qualify those folks by only targeting people that added to cart and didn’t complete the purchase.

Or, you could target folks that purchased but add an exclusion for a certain length of time – say, targeting people that purchased 30 days ago but haven’t come back to purchase since then.

This is especially valuable for businesses that are selling products that drive a lot of repeat purchases (think products that get used up). You can filter which products you do or don’t want to include in your product set.

If you are a shoe company that also sells shoelaces, for example, you probably don’t want to remarket people that were looking at laces as it would be hard to get a good ROAS on that.

You may also want to create different ad sets for different types of shoes so that you could make sure the ad copy was really relevant. If someone was looking at tennis shoes and dress shoes, you could create ad copy that really drove the value of each without having to be too generic.

But if your audiences are small, you could keep them grouped together to pull all the data together.

Dynamic Up-Selling & Cross-Selling

The catalog objective is also excellent for up-selling and cross-selling. So you could target people that purchased specific things with accessories or other items that they may like!

For example, one of my clients sells a popular food product. We remarket recent purchasers with their cookbook if they didn’t buy it when they initially purchased the food product.

9. Recency Based Lists – If You Have Enough Data

If you have enough data to segment it further, you further segment your audiences by recency.

Think about it – if you visited a store and added a pair of shoes to your cart but forgot to check out, you’re likely way more likely to complete the transaction in the next day or next few days if you are reminded vs. if you are reminded 30 days later.

By 30 days later, you may have changed your mind or bought something else.

Heck, if you were buying the shoes for an event, it may even have already passed.

As with all audience segmentation, you have to be careful that extra filters don’t make the audience too small to drive meaningful data collection.

10. Creating Audiences Off of App Activity

If you have an app, you can create audiences based upon your app user base.

You can create audiences off of anyone who opened the app, your most active users, users by purchase amount, and users by segment.

You can also target app events but keep in mind your app needs to be measuring app events to create a Custom Audience from it. The app events your app is set up to measure for will automatically populate in the drop-down menu.

11. Audience Sharing

Facebook also offers the ability to share audiences with partners. There are a couple of different instances where this makes sense.

For one, sometimes it makes sense for sister companies to share audiences (if they are targeting similar personas).

And two, if you’re working with partners to cross-promote, you can also share audiences between business managers so that you can each target each other’s audiences.

The additional perk of sharing audiences in the case of custom audiences is that the business sharing the list can upload any email addresses into their own business manager and then share it to partners without ever sharing the actual email addresses themselves.

12. Follow Your Buyer Journey

Remarketing is a great way to support your funnel. You know exactly what actions folks have taken, what pages they’ve visited – so you can track those actions and remarket them with the next step to continue moving them forward.

Your customer journey could be multiple steps with multiple remarketing audiences moving things forward (and always excluding lower-funnel audiences from higher funnel ad sets to keep things moving in the right direction) or it could be just a few steps.

Even if your buyer journey isn’t that long, you can take a look at your journey to see where people are dropping out and then use remarketing to bring them back.

For instance, remarketing people that add-to-cart but don’t complete their purchase or people that sign up for a demo but then don’t attend, and so on.

13. Planning Your Lists Around Other Marketing Activities

Another cool way to use remarketing lists is to help plan your campaigns around other marketing activities – typically email.

Let’s say before you do that, you take a look at the bigger picture of other marketing opportunities and you see that email with a cross-sell or up-sell opportunity is automatically sent post-purchase 24 hours after the sale.

Your company has already paid for the email marketing platform so it would be silly to try to get sales through PPC that you could have gotten through email.

This doesn’t have to only be used for cross-sell/up-sell, this can be used for any part of the funnel where email has automated triggers in place, including emails following micro-conversions.

14. Try Testing Different Campaign Objectives

It can also be worth testing different objectives with remarketing. Often, people lean toward conversion remarketing but, as I mentioned above, it absolutely makes sense to test the catalogue objective if you are an e-commerce, as it often will perform even better.

It also makes sense to test the lead gen objective if you are set up to be able to accept lead gen submissions through Facebook or if you want to drive calls!

Even beyond that, though, because remarketing lists are often very warm, it can make sense to test awareness, reach, traffic, and even video view campaigns to see if you can get to a lower cost of acquisition because the CPMs are typically cheaper.

Facebook’s bidding algorithm is getting better and better all the time, so it may not beat your conversion-objective campaign — but it is worth a test.

Image credits: Paulo Bobita

How We Test Gaming Keyboards

How we test gaming keyboards

Here we break down our review methodology for gaming keyboards

Design

Build quality

Performance

How we score wired keyboards

To ensure we give every wired keyboard a fair score, we’ve assigned weightings to each aspect that we test. This creates a balanced overall verdict. We score with the following weightings.

Build quality (30%)

This refers to how well the keyboard is produced physically. Some keyboards are entirely plastic, some are reinforced with a variety of materials. This creates a wide variance in terms of build quality.

Pre travel/actuation (30%)

These technical-sounding aspects contribute hugely to the overall gaming experience of the keyboard. They affect how the keyboard feels to use.

Typing experience (15%)

This refers to how the keyboard performs outside of gaming scenarios in more general office use. A great gaming keyboard doesn’t necessarily make for a great typing keyboard so we’ve separated these aspects.

Additional features (10%)

This refers to the more extraneous features like media controls, lighting, USB pass-through, and more. Sometimes these extra features can be absolute game-changers, sometimes they can be totally superfluous.

Value for money (15%)

Value for money is a subjective measure of how worth the money the keyboard is. If the features, build quality, and performance correspond to the price, then the keyboard is good value for money.

How we score wireless keyboards

These criteria are identical to that of wired keyboards, with one key difference: battery life. The other weightings have been marginally adjusted to allow for battery life.

Build quality (29%)

Pre travel/ actuation (29%)

These technical-sounding aspects contribute hugely to the overall gaming experience of the keyboard. They affect how the keyboard feels to use.

Typing experience (14%)

Additional features (9%)

Value for money (14%)

Value for money is a subjective measure of how worth the money the keyboard is. If the features, build quality, and performance correspond to the price, then the keyboard is good value for money.

Battery life (5%)

This is to factor in how the keyboard’s battery holds up. We consider both the battery life and the charging solution, and test with full lighting (where applicable).

Test team

How a gaming keyboard can feature in our best of guides

Recent gaming keyboard reviews

Why not take a quick look at some of our recent gaming keyboard reviews?

Best gaming keyboards buyer’s guides

To help you navigate the quagmire of gaming keyboards, we frequently collate best of guides with varying themes so you know what to pick for your next gaming keyboard. Have a look below.

We love gaming keyboards here at WePC and we find the small differences and how they work particularly interesting. To that end, we frequently write guide pages to help you learn more, for example, ANSI vs ISO, cleaning guides, and PBT vs ABS.

Test Drive Video: Honda’s U3

I’m just back from a midtown Manhattan hotel meeting room, where I rode Honda’s U3-X “Personal Mobility Prototype.” It’s a nifty little device: essentially a sit-down Segway unicycle that looks like a figure-8-shaped boombox, with a pop-out seat and footrests.

The machine balances itself, with or without a rider. You move and steer by leaning where you want to go, forward, backward, and — in a unique twist — side to side.

That’s thanks to an impressive new wheel Honda’s developed that’s actually constructed from a bunch of much smaller wheels that can rotate perpendicular to the main wheel. The balance is very easy and intuitive — possibly too much so, as overconfidence can lead to a sideways pratfall, as you see in our video below.

PopSci intern Alessandra Calderin becomes the first person ever to ride the UX-3 in a dress and heels; Mark Jannot is overconfident; graceful Honda dudes show off in Times Square

Portable

The seat folds in, and a handle pops out.

It’s pretty compact and weighs in at roughly 22 pounds, which makes it easy to pick up by the handle and lug up a flight of stairs. But the fastest it’ll go is about 4 miles an hour, just a brisk walking pace, and the lithium-ion battery runs for just about an hour, so it’s hard to imagine what the potential market for this thing would be. (The Honda spokesman suggested it could be used by security guards who need to patrol around a site, or rented out to museumgoers so they can browse from painting to painting for an hour or so without tiring their tootsies. Although the high-pitched vacuum-cleaner-like whine from the motor might be a bit distracting to other art lovers.)

Probably the most likely nearish-term use of the technology on display here would be to re-purpose the innovative wheels onto conventional wheelchairs, allowing for far greater lateral mobility. For now, Honda’s got no plans to bring this (or this) to market, and no guess at what the price would be if and when it did.

Honda’s Omni Traction Drive System

The wheel of the U3-X is made up of a series of smaller independent wheels that rotate perpendicular to the main one

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