You are reading the article At&T Moto X 2Nd Gen Android 5.1 Update: Download And Install Instructions updated in March 2024 on the website Katfastfood.com. We hope that the information we have shared is helpful to you. If you find the content interesting and meaningful, please share it with your friends and continue to follow and support us for the latest updates. Suggested April 2024 At&T Moto X 2Nd Gen Android 5.1 Update: Download And Install Instructions
AT&T Moto X2 received the Android 5.1 update earlier, but in case you were not able to update your device using the OTA, here is your chance to do so manually, using the PC software RSDLite. Just download the full Android 5.1 firmware in FXZ format (Full Xml Zip, that is), and load it in RSDLite software, as given in our guide below.
Find the download links and step-by-step guide of AT&T Moto X 2nd Gen below. This helps you get your Moto X 2014 at AT&T back to stock, and fully unroot too. If you wanted to remove the custom recovery, and get stock recovery with stock system partition back, this will do so for you.
Installing the Android 5.1 update in FXZ format using RSDLite brings your device to factory state, but if you follow our guide to the T, then you will get to know what changes to make make and what file to load so that installing the 5.1 firmware doesn’t delete anything on your device.
But do take note that once you update to Android 5.1, you cannot downgrade back to 5.0 or older version of Android. So, if there is anything — an app, a MOD, a tweak, etc. — that you know is not available on 5.1 right now, but you want that thing badly, then you better not update for now to Android 5.1.
Motorola has been quick to update its Moto X 2nd Gen device to Android 5.1, but it’s not the latest Android version available as release. Android 5.1.1 is. While even newer Android M isn’t available for release yet. While Motorola updated the Droid Turbo to 5.1.1 — directly from Android 4.4, KitKat, yes! — there are no signs of Android 5.1.1 builds for Moto X 2nd Gen sets.
By installing this Android 5.1 build, your AT&T Moto X 2nd Gen will have build no. as LPE23.32-21.2. For more details of 5.1 About device screen, look at the info provided after the guide below.
→ We also have a full firmware installation guide available for Verizon Moto X 2nd Gen Android 5.1 update. In case you or your friend needs it!
How to install AT&T Moto X2 (2nd Gen) to Android 5.1 firmware manually
AT&T MOTO X 2nd Gen (2014), model no. XT1097
Don’t try this one any other device!
Disclaimer: Although flashing an official firmware doesn’t voids your device’s warranty, it still remains an unofficial procedure and you should remain very careful and cautious about it. You only are responsible for your device and we won’t be liable in any case if any damage occurs to your device and/or its components.
Backup your Android. Backup important files stored on your device before proceeding with the steps below, so that in case something goes wrong you’ll have backup of all your important files.
Install the Moto X 2014 drivers.
Install the ADB drivers.
Extract the firmware file using a free software like 7-zip, into a separate folder preferably.
Remove the line(s) containing getvar text from another file, chúng tôi Save and close the file when done.
Reboot your AT&T Moto X 2014 to fastboot mode. Do this:
Power off your device first.
Press and hold Power + Volume down together for 5-6 seconds, and then let go of buttons. You’ll enter bootloader mode, aka Fastboot mode. You’ll see FASTBOOT AP written at top.
Extract the RSDLite6.2.4.zip file to get the RSDLite6.2.4.msi file.
→ We recommend you to use servicefile, and in case device gets stuck at boot logo, then simply enter recovery mode (select it from fastboot mode) and then do a factory reset yourself, and then restart. Should be fine!
→ Take care to not remove the cable until the device has restarted completely. Close the RSDLite only after that.
System Version: 23.16.2.victara_att.att.en.US
Model number: Moto X
Android Version: 5.1
Baseband Version: MSM8974BP_4235210.110.09.11R
Build Number: LPE23.32-21.2
Build Date: Fri Jun 5 06:19:02 CDT 2024
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Sex at the Sunset Tonight BU Student Health Ambassadors’ entertaining trivia night promotes sexual health
Condoms are among the giveaways at tonight’s Student Health Ambassadors’ trivia night at Sunset Cantina.
Who was the first couple to be shown in bed together on prime-time television?
What ancient civilization used olive oil for a little more than cooking?
These cheeky queries are but two of the many sex-inspired questions you might be asked this evening at Sex at the Sunset: Nacho Average Trivia Night, being held at Sunset Cantina. At the trivia night, sponsored by BU’s Student Health Ambassadors (SHAs)—the peer health and wellness educators trained by the Student Health Services Office of Wellness and Prevention—there will be giveaways and free nachos besides the trivia questions designed to promote sexual health.
Even if talking openly about sex makes you blush, Gabriella Lopes (SAR’14) and her team of SHAs say, they’ve designed tonight’s trivia event to be entertaining. “The trivia game will be in an open, fun, and interesting environment where students can feel comfortable talking about sexual health,” promises Lopes. “It’s not such an easy subject to talk about normally, but we feel this will be a fun way to learn about it. It’s trivia—not lectures and pamphlets. Students who come to the event will be learning about sexual health, but having fun at the same time.”
Previous programs aimed at educating students about sexual health have been popular, she says, pointing to last semester’s Sex in the Dark panel of sex experts answering students’ questions and last year’s sex-themed trivia event, both of which had full houses and generated positive feedback from students.
Statistics reinforce the importance of such learning opportunities for students. The Centers for Disease Control (CDC) reports that young people aged 15 to 24 comprise 27 percent of the sexually active population, but account for half of the 20 million new sexually transmitted infections in the United States each year.
“The SHS wellness office has really focused a lot more on sexual health in the last two years,” says wellness coordinator Katharine Mooney (SPH’12). “The Student Health Ambassadors have been instrumental in helping us roll out all of the programming we’ve been doing.”
BU Today spoke with Mooney about tonight’s trivia event, about what students know—and don’t know—about sexual health, and about the Student Health Ambassadors program.BU Today: What can students expect at the Sex at the Sunset event?
Mooney: They can definitely expect it to be a fun time, just like a lot of the other programming we do. It’s certainly educational, but it’s also meant to be fun and interactive. Students will be divided into teams like you do often in Stump Trivia or other trivia nights. We will have sex swag available to students, and people will compete against one another. We’ll have music too, and Student Health Ambassadors will lead the trivia night.Sex swag?
We’ll be giving out items like condoms, other safer sex supplies, sex toys, and fun things like penis-shaped candy and those kinds of things.Why is programming like this so important?
I think students come to college with a huge variation in sexual health knowledge. Some students come from school systems where they’ve had really comprehensive sex education or they’ve had parents who were really involved, so they’re really knowledgeable. But that’s not the case for every student. We understand that and want to provide more opportunities to learn about sexual health. Plus there are things like new recommendations or new products. So, there are opportunities to learn, even if you had great sex education in high school. It’s just a great way to put out accurate information and to test students on their knowledge of sexual health. They may know some information going in, and hopefully they’ll learn some new stuff too.
I think the reality is that there is still a lot of misinformation out there. Yes, there is a lot out there, but it’s not always accurate, and so we want to make sure we’re putting out accurate information.Can you talk about the Student Health Ambassador program and what the volunteers do?
SHAs are a group of health-minded undergraduates. They apply to become ambassadors; it’s a competitive selection process, and there’s an interview. The current group chooses the incoming ambassadors—which is great—so there’s a lot of ownership of the group. They serve both as peer educators and as liaisons between Student Health Services and the student body. They have a hand in the programming we do, they’re a sounding board when we’re coming up with ideas, they help execute the programs, they prepare our materials for Condom Fairy, our free condom delivery program, and they’re planning tonight’s trivia event, so they absolutely help us do what we do in the wellness office. As peers, they have a good sense of what students know and where their gaps in knowledge are, so they can create questions that get at that.You are currently in the process of recruiting new Student Health Ambassadors. What qualities do you look for?
Certainly we want students who are health-minded and have an interest in student health, who want to help other people make smarter and safer decisions. But you don’t have to be the picture of health to be a Student Health Ambassador, so keep that in mind too. We tend to attract health science students, which is great, but I think that the group has realized that it would be really great to have other points of view. Students who aren’t immersed in that field all the time and students who have skills in other areas that the group could benefit from, like marketing skills, creative skills, so they can grow the group and become more visible on campus.
Interested in learning about the Student Health Ambassadors? Find out more here.
Sex at the Sunset: Nacho Average Trivia Night is tonight, Tuesday, March 25, from 7:30 to 9 p.m., at the Sunset Cantina, 916 Commonwealth Ave. Trivia will start promptly at 7:30. Space is limited, so arrive early for a seat. The event is open to all BU students, regardless of age.
Sascha Garrey can be reached at [email protected].
Explore Related Topics:
There was a point in the not-too-distant past where monitors were not nearly as high-resolution as they are now. While higher resolutions have enhanced the computing experience for the majority of people, not everything is for the better.
With more displayed at once, programs like Microsoft Word often attempt to make things “better.” Depending on who you ask, these changes aren’t always an improvement. Just like changing to the Ribbon UI, displaying two pages at once on high-resolution displays has been controversial. Many people want to display one page at a time in Microsoft Word instead.
Luckily, it is possible to change things to suit your own preferences.1. Change the View Layout
1. Move across the Ribbon UI to the “View” options.
2. The first three buttons on the left include “Read Layout,” “Print Layout” and “Web Layout,” with Print showing the document across virtual A4 pages. Select Web Layout.
3. The change should be apparent, as the document is no longer parsed into virtual pages, and it will run for the entire width of the window.
4. Change back to “Print Layout.” For whatever reason, this will display the document one page at a time. It’s a simple, yet effective way to display one page at a time in Microsoft Word.2. Change the Zoom Level
2. You can choose a variety of zoom options, but “Many Pages” on the right and the button below it should attract the most attention.
4. Once you’ve done this, you’ll see that Word’s zoom level is going to change. Go back to the left and change it to 100%. Confirm this change.
5. If the document is not already two or more pages long, such as what happens when you open Word to try this, add another page with Ctrl + Enter. It should either appear alongside the existing page or below it, depending on what you chose.
If you’re using the online version of Microsoft Word, this is the best way to display one page at a time in Microsoft Word. The web version doesn’t have the same view options as the desktop version. The good news is Word usually defaults to the Web View anyway since you’re using it online, which typically gets rid of this issue automatically.
If you’re just looking through a document, you can also set “Read Mode” or “Reading View” to set pages to scroll versus being side by side.Conclusion
The ability to control Word’s display of pages is invaluable; a Google search results in numerous complaints about its default handling of high-resolution monitors. While we’ve covered a few ways to improve Word, such as reintroducing the 2003-era UI and tabs, this one requires no extensions or add-ons.
Should you wish to revert your changes, it’s as simple as following Solution 2 and adjusting the “Many Pages” section to suit. The simplicity of this tweak, coupled with the polarizing nature of Word’s default approach, makes it highly valuable.
Do you also know that you can merge documents in Microsoft Word and add offline videos? If not, check it out.
Image credit: Microsoft Word Under Magnifying Glass
Crystal Crowder has spent over 15 years working in the tech industry, first as an IT technician and then as a writer. She works to help teach others how to get the most from their devices, systems, and apps. She stays on top of the latest trends and is always finding solutions to common tech problems.
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It was no surprise to hear Brian Snow, the senior technical director of the National Security Agency’s Information Systems Security Organization, tell an audience of security tool developers that a lot of the products they make are an “attractive nuisance.”
Propelling this mushrooming growth in security protection development is new ICT earning potentials. Market researcher International Data Corporation (IDC) projects the security market for managed security services to grow to $2.24 billion by 2003 from $512 million in 1998. IDC also expects the market for content security to grow from $66 million in 1999 to $952 million by 2004. Another market research firm, Frost & Sullivan, values the 1999 European Internet security marketplace at $489.9 million, and predicts it will reach $2.74 billion by 2006.ASP then, MSP now
ASPs provide the applications and IT infrastructures to service subscribers. Potential corporate benefits include substantial reduction in security software costs, decreases in resources required to continually update security capabilities and knowledge, and lower staffing growth for security-related duties. ASPs can also accomplish the challenge of incorporating proprietary security applications into an integrated security shield.
But as the Internet evolves, complexity and specialization continue to complicate straightforward ASP security solutions. Some ASPs are full-service firms, while others partner with organizations that contribute missing components and capabilities, such as encryption and public key infrastructure (PKI).
In response, a new form of ASP is budding in the ICT protection arena: managed services providers (MSPs). Rather than offering traditional application access, security MSPs supply both security technologies and the management of it all to assure optimal protection 24×7.
These MSP providers are so new to the online security market that security services should be outsourced incrementally, service-by-service. MSPs can be evaluated more easily in a step-by-step relationship, and control and protection pressures can be more adequately managed internally. The “all-or-nothing” approach sounds easy but too often ends in disaster.
Can security MSPs become bulwarks of protection to the nonsecurity ASP services sector and to corporations seeking reprieve from ICT assault? To help you make the first MSP cut, ask yourself the following questions:
What are the dividing lines between your security responsibilities and those of the security MSP?
How can you validate the MSP’s security services (e.g., online reports including incident, incident response, and downtime)?
Does billing reflect security protection performance instead of services time periods?
What staff savings can security outsourcing accomplish?
How does the MSP manage data backup and disaster recovery?
Four major issues are central to developing effective relationships with security MSPs:
Capability–Your company must be able to efficiently outsource certain security functions and closely oversee MSP security services on an ongoing basis.
Competence–The MSP must have the skills to maintain information assurance, infrastructure protection, and telecommunication oversight.
Trust–Trust is a must for the security MSP to gain and maintain clients. Longevity, integrity, growth, capitalization, reputation and internal security all build the foundation for adequate credentials.
Responsiveness–Considering that corporate survival is at the core of these services, MSP staff responsiveness, in addition to technology excellence, is mandatory.Who’s out there? The early MSP entrants
Front-runners in the new security MSP space are touting their services. Unfortunately, services at this stage aren’t comparable and offer overlapping or narrowly targeted options. Here’s a brief overview of some of today’s participants:
One of the new MSPs offering partial through end-to-end security services is chúng tôi chúng tôi presents a flexible mix of human value-added services (e.g., centralized management and monitoring) with online, real-time security technology to match small to mid-sized corporate needs. A subsidiary of Network Associates Inc. since January 2000, this startup has access to the expertise and research development inherent in this lineage. Once its service models gain experience and fine-tuning, chúng tôi could scale to high volume integrated security services for large organizations. While capability requirements may be less an issue since chúng tôi can assist with security infrastructure evaluation via technology and services consultation, competence and trust are primarily via the parent relationships. Time will tell if this fledgling can fly using its own wings.
In this new MSP industry where revenue flows if security services produce protection and client savings, it’s clear we’re seeing budding business models in what previously has been a technology-intensive field. And, quite frankly, focused market strategy implemented with solid service delivery is what’s mandatory in this market.
I’ll be following this trend. Be sure to check back for more details and MSP developments.
Dr. Martin Goslar is principal analyst and managing partner of chúng tôi an e-security research and analysis firm. He is also on the editorial board of the International Journal of Electronic Commerce and can be reached at [email protected].
While plants can’t chat like people, they don’t just sit in restful silence. Under certain conditions—such as a lack of water or physical damage—plants vibrate and emit sound waves. Typically, those waves are too high-pitched for the human ear and go unnoticed.
But biologists can now hear those sound waves from a distance. Lilach Hadany, a biologist at Tel Aviv University in Israel, and her colleagues even managed to record them. They published their work in the journal Cell today.
Hadany and colleagues’ work is part of a niche but budding field called “plant bioacoustics.” While scientists know plants aren’t just inert decorations in the ecological backdrop— they interact with their surroundings, like releasing chemicals as a defense mechanism—researchers don’t exactly know how plants respond to and produce sounds. Not only could solving this mystery give farmers a new way of tending to their plants, but it might also unlock something wondrous: Plants have senses in a way we never realized.
It’s established that “the sounds emitted by plants are much more prominent after some kind of stress,” says František Baluška, a plant bioacoustics researcher at Bonn University in Germany who wasn’t a part of the new study. But past plant bioacoustics experiments had to listen to plants at a very close distance to measure vibrations. Meanwhile, Hadany and her colleagues managed to pick up plant sounds from across a room.
[Related on PopSci+: Biohacked cyborg plants may help prevent environmental disaster]
The study team first tested out their ideas on tomato and tobacco plants. Some plants were watered regularly, while others were neglected for days—a process that simulated drought-like conditions. Finally, the most unfortunate plants were severed from their roots.
Three tomato plants’ sounds were recorded in a greenhouse. Ohad Lewin-Epstein
The researchers were able to record similar sounds in other plants deprived of water, including wheat, maize, wine grapes, pincushion cactus, and henbit (a common spring weed in the Northern Hemisphere).
Most people who study cavitation aren’t biologists; they’re typically physicists and engineers. For them, cavitation is often a nuisance. Bursting bubbles can damage pumps, propellers, hydraulic turbines, and other devices that do their work underwater. But, on the other hand, we can put cavitation to work for us: for instance, in ultrasound jewelry cleaners.
Although it’s known cavitation occurs in plants under certain conditions, like when they’re dehydrated, scientists aren’t sure that this process can entirely explain the plant sounds they hear. “There might not be only one mechanism,” says Robert.
[Related: How to water your plants less but still keep them happy]
Robert suspects that—unlike people—animals might already be able to hear plant sounds. Insects searching for landing spots or places to lay their eggs, for instance, might pick and choose plants by listening in and selecting a plant based on their health.
If there is an observable quality like sound (or light or electric fields) in the wild, then some organisms will evolve to use it, explains Robert. “This is why we have ears,” he says
If that’s the case, perhaps it can work the other way—plants may also respond to sounds. Scientists like Baluška have already shown that plants can “hear” external sounds. For example, research suggests some leaf trichomes react to vibrations from worms chewing on them. And in the laboratory, researchers have seen some plants’ root tips grow through the soil in the direction of incoming sounds.
If that’s the case, some biologists think plants may have more sophisticated “senses” than we perhaps believed.
“Plants definitely must be aware of what is around because they must react every second because the environment is changing all the time,” says Baluška. “They must be able to, somehow, understand the environment.”
True to form, Dell’s presence at CES 2023 in Las Vegas is felt both on the event floor and at home thanks to a bevy of new hardware ranging from laptops to monitors and a conceptual foldable laptop display.
Here’s everything showcased by Dell at CES 2023.
Dell XPS 13 Laptop
The XPS 13 is a new thin-line laptop from Dell with a 16:10 ratio four-sided InfinityEdge 13.4″ display that comes in FHD or 4K with even a touch display option. It runs on a 10th Gen Intel Core i7 1065G7 mobile processor, has up to 32 GB of LPDDR4x RAM, and 256GB SSD.
Graphics-wise, options include Intel UHD Graphics or Intel Iris Plus Graphics. There’s also two Thunderbolt 3 ports, a microSD card reader, a 3.5 mm headphone/microphone combo jack.
Overall, we can expect longer battery life and a full edge-to-edge keyboard. The Dell XPS 13 went on sale yesterday, January 7th, 2023, in select countries, including the UK and US. It’s available starting at $999.99.
Dell Latitude 9510 Laptop
Dell announced the Latitude 9510 at CES 2023. It features a 15″ FHD display with a touch option, Intel Core i7 CPU, up to 16 GB of LPDDR3 RAM, WiFi 6, Intel UHD Graphics, 1 TB NVMe SSD, and a host of connectivity options including two Thunderbolt 3 ports, one HDMI 2.0, and one USB 3.1 Gen 1 among others.
The Latitude 9510 banks on stylish productivity and is aimed at the business sector with a 30-hour battery. It also incorporates Dell Optimizer’s built-in AI and machine learning that adapts the system and most used applications to increase battery life, improve loading times, and fine-tune other resource preservation smart features.
The Dell Latitude 9510 goes on sale for $1,799 form March 26th, 2023.
Dell G5 15 SE
The Dell G5 15 SE is a special redesigned edition of the recently launched G15 gaming laptop featuring AMD components. It’s powered by an AMD Ryzen 4000 H-Series mobile processor and a Radeon RX 5600M GPU.
The display is FreeSync compatible 15″ inches with FHD 1080p at 144 Hz for the top-shelf configuration. Thanks to AMD SmartShift power distribution tech, the Dell G5 15 SE works to optimize the CPU and GPU for the best gaming experience possible.
The Dell G5 15 SE goes on sale from April 2023, priced at $799.
Dell UltraSharp 27 4K USB-C U2720Q Monitor
Firmly rooted in 4K high-quality images, the UltraSharp 27 4K USB-C U2720Q is a 27″ monitor all about precision colors and details. To achieve this, it boasts 95% coverage of DCI-PC spectrum, 99% sRGB, and 99% rec. Like many of the new UltraSharp lineup, the UltraSharp 27 4K USB-C U2720Q has a USB-C option leading to power delivery of 90 W.
Dell UltraSharp 27 4K PremierColor Monitor
Dell UltraSharp 27 4K PremierColor Monitor borrows much from the UltraSharp 27 model but throws in built-in concealed colorimeter fixed below the display, Thunderbolt 3, and a pixel density of 163 dpi destined squarely for professional-level users.
In terms of colors, it ups the ante with 100% coverage of the Adobe RGB spectrum, 98% coverage of DCI-P3, and 1.07 billion colors. Dell UltraSharp 27 4K PremierColor Monitor launches in a few short days on January 15th and will retail for around $2000.
UltraSharp 43 4K U4320Q Monitor
Touted by Dell as the world’s first height-adjustable 42.5″ monitor with 4K support, the UltraSharp 27 4K PremierColor Monitor is Dell’s upmarket option. Through support for connectivity to up to 4 PCs, the monitor is all about maximizing productivity. The idea is to have multiple smaller screens merged into one massive display.
Specifications include 60 Hz refresh rate, 1000:1 contrast ratio, 5ms response time, 350 nits brightness, and a viewing angle of 178 degrees. Like the 27″ inch model, there’s USB-C, identical spectrum coverage, and over 1.06 billion color depth.
You’ll have to wait until January 30th to get your hands on this one, and it will cost $1,049.
Dell 86 4K Interactive Touch Monitor
The Dell 86 4K Interactive Touch Monitor is an 85.6″ 4K display aimed at collaborative business work. It’s a touch screen, and you can also use a stylus. The display is fully interactive so that you can add or remove notations, write text, move around components, etc. It arrives in April 2023.
Dell 27 E2720HS Monitor
The Dell 27 E2720HS Monitor is geared towards the low to mid-market with an FHD 1080p display, VGA and HDMI connectivity, adjustable stand, integrated speakers, cable management solution, and a wide range of color gamut coverage including 85 of CIE1976, 72% of CIE1931, and 16.7 million pixel color depth.
It retails for $290 and goes on sale today, January 8th, 2023.
Dell 27 P2720D Monitor and Dell 27-P2720DC USB-C Monitor
Both models feature a 27″ 1440p monitor but differ in terms of connectivity. The P2720DC is a USB-C model with 99% coverage of the Adobe spectrum and 16.7 million color depth, while the P2720D sticks to DisplayPort and HDMI alongside 1.07 billion colors.
Concept Ori and Concept Duet
The Concept Ori and Concept Duet are conceptual laptop prototypes.
The Concept Ori is a foldable tablet geared towards expanding multitasking and notetaking possibilities. It hopes to bridge the gap between a tablet and a PC with full interactivity.
The dual-screen Concept Duet is quite similar, except it’s more like having a duo of monitors that can be folded over for portability. One side can be used as a keyboard or physical keyboard attached for double the screen space.
Dell is guarding the specific specs closely, but they are expected to have around 13″ displays, and Microsoft is reportedly developing Windows 10X specifically for these types of devices.
Social Media Marketing in 60 seconds:
Social media is here to stay.
Google and Ask recently embraced social sites with massive updates.
If you want to dominate the SERPs, you should find an edge with social media whether it’s through how-to videos, brand evangelist blogs or custom communities. Or all of the above!
When you submit your site, brand or products, understand that just submitting content won’t always translate to success. You need to work at building a relationship with relevant communities and understand the rules for each.
Techniques vary depending on the size of your company. Big companies get away with more “spam” methods of SMO because the intent is blurred with marketing fluff.
Have a strategy in place before you start submitting random articles to social networks.
Not everything is worthy of buzz, so control your message.
Track your buzz!
Fresh off of the Duplicate Content Session, Danny Sullivan moderated SEO, Meet SMM.
For those that have been hiding under a rock, SMM means Social Media Marketing and when SMOs (social media optimizers) aren’t fending off insults about their mothers, they’re busy generating traffic, backlinks and money. Sitting on the panel were Rand Fishkin (CEO & Co-Founder, SEOmoz), Cindy Krum (Senior SEO Analyst, Blue Moon Works Inc.), Todd Malicoat (Internet Marketing Consultant, Stuntdubl) and Neil Patel (Author, Pronet Advertising).The Basics
What exactly is social media marketing?
Why should you care about social media?
Well, for starters both Google and Ask have taken steps to embrace it with major updates. Secondly, social sites don’t appear to be a passing fad as the social networks’ market share continues to climb. That means there’s still incredible potential for traffic, backlinks and brand awareness – social media isn’t going away anytime soon, so marketers need to adapt!
What are the best social sites?
Rand Fishkin started the session with a comprehensive list of the best sites to target for social marketing campaigns. Topping the list were YouTube and Wikipedia, which without many direct SEO benefits are worthwhile due to the sheer amount of traffic you can get from them. However, with both Google and Ask’s recent updates those sites are now of definite value to SEOs. The companies that take the time to market their site across all channels have the ability dominate search results pages.
If you’re now a believer in SMM, the next step is submitting your site. That may seem like a daunting task, but if you analyze your industry and submit only to the most relevant sites the process shouldn’t be too frustrating.
Test the following sites to see how if your content fits with their community:
Digg, Reddit, StumbleUpon, chúng tôi Netscape, TechCrunch, Newsvine, Boing Boing, Fark, Engadget, Techmeme, Lifehacker and Yahoo! Picks
On that note, Neil Patel had some words of caution for those hoping to submit a story and see massive returns without putting in the work. The following are taboo or illegal social media techniques, for which you will be labeled a spammer and essentially booted from the sites:
Paid votes (paying someone to digg or stumble your article)
Multiple account creations
Illegal content submission
Shameless self promotion
Neil also shared his Golden Rules for Social Media Success:
Network and add lots of friends
Participate in the community you’re submitting to
Become a top user of a specific community (builds authority for yourself across multiple sites if you maintain the same username and icon)
Use their features against them (example – sending a friend a StumbleUpon message forces a user to look at the site you’ve sent the next time they stumble)
Create a social brand (without a doubt, the most important point!)
Do what’s ethical
Don’t jeopardize your brand
Think long term
Todd Malicoat, better known as Stuntdubl, had the following to add: Size DOES matter!
What he meant was the size of your company has a lot to do with how much you can get away with. Todd Friesen alluded to the same in a different session. Here is Stuntdubl’s breakdown with a nifty Holy Grail reference for all of the dorks.
Todd also wanted to let everyone know that, “spam is determined by intent and extent,” a statement mentioned multiple times throughout the organic sessions by speakers and search engines alike. He also added, “the bots are stupid, but engineers aren’t.”
Finally, Cindy Krum threw out some interesting statistics:
Cost for participation in social networks will maintain low to free
And suggestions for planning your social media campaign:
Research relevant social networks (different media offerings plus different industries or demographics)
Have a strategy!
Determine whether your social profiles will represent a brand, product, the company, an employee, a brand evangelist/fan, etc.
Follow traditional SEO best practices
Initiate an aggressive and ethical friend campaign
Drive traffic to your social profiles via traditional forms of online, retail, direct and/or search engine marketing
Use your social presence to usurp competitors from top positions on the SERPs
Empower brand evangelists (give away free stuff… people often easy to please with a little pre-planning)
That was it from the presentations, I’ve left out the Q&A on most of these session posts. If you have a question that wasn’t addressed please ask me and if I don’t have the answer, I’ll try to communicate with someone that does.
On a final and personal note, track whatever buzz your social marketing campaign generates! There are a variety of tools that exist, go Google them. I’m not going to do all of your work for you, but I will say my personal favorites include plain ole’ Google alerts, Yahoo Answer feeds and Google blog search.
I know I’m not as fast about blogging as the other hotties at SEOmoz, Search Engine Roundtable or Bruce Clay (Barry you’re included in that), but I wanted to try and create a more visual and personalized post… plus I don’t get paid to blog. What does everyone think? Stop filtering and just lay it all out? Just post the 60 second summary? Do more visuals? I would really appreciate the feedback!
Thank you and as a reward, here’s a photo of my favorite big ears:
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