Trending December 2023 # Apple Security Research Launches With Website, Blog, Applications Open For Research Device Program # Suggested January 2024 # Top 19 Popular

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Along with announcing its new Lockdown Mode feature this past summer, the company mentioned an upgraded bounty program, a donation to fund ethical security research, and more. Now Apple Security Research has officially launched with a dedicated website, blog, details on the bounty changes, applications open for the Research Device Programs, and more.

Apple launched the new security hub website led by two blog posts today.

Apple Security Bounty changes

First up, Apple detailed the ways its security bounty program has been upgraded:

“In the past two and a half years since opening our program, we’re incredibly proud to have awarded researchers nearly $20 million in total payments, with an average payout of $40,000 in the Product category, and including 20 separate rewards over $100,000 for high-impact issues. To our knowledge, this makes Apple Security Bounty the fastest-growing bounty program in industry history.

During this time, our team has worked closely with researchers around the world, and we’ve learned about some things we can do better.

First, we’re responding much more quickly. At times we received many more submissions than we anticipated, so we’ve grown our team and worked hard to be able to complete an initial evaluation of nearly every report we receive within two weeks, and most within six days.

Next, we’re making it easier for researchers to report issues and communicate with our teams. Our Apple Security Research site includes a new way to send us research on the web and get real-time status updates. Just sign in with your Apple ID and follow the prompts to send us a detailed report. You can then track the progress of your report and communicate securely with Apple engineers as we investigate.”

“We’re also providing more transparency. Our site now includes detailed Apple Security Bounty information and evaluation criteria. Bounty categories include ranges and examples, so you can determine where you’d like to focus your research, and so you can anticipate whether your report qualifies for a particular reward. We’ve provided ranges for submissions that impact Apple services and infrastructure, as well as our products.”

Security Research Device applications open

Another announcement shared on the new website is that the window for Apple Security Research Device applications is open:

“Starting today through November 30, 2023, we’re also accepting applications for the 2023 Apple Security Research Device Program. This program features an iPhone exclusively dedicated to security research, and can help you get started, go deeper, or improve the efficiency of your research work with iOS.”

Security blog

Kicking off the first post of its new technical security blog, Apple shared about the “next generation of XNU memory safety: kalloc_type.”

“To inaugurate our security research blog, we present the first in a series of technical posts that delves into important memory safety upgrades in XNU, the kernel at the core of iPhone, iPad, and Mac. Because nearly all popular user devices today rely on code written in programming languages like C and C++ that are considered “memory-unsafe,” meaning that they don’t provide strong guarantees which prevent certain classes of software bugs, improving memory safety is an important objective for engineering teams across the industry.”

Read the full post on Apple’s new security site.

Open jobs in security at Apple

Additionally, Apple has a link to submit your resume and interest in security roles at the company.


At the bottom of Apple’s new security website, there are a few additional resources for developers, a link to the Apple Platform Security Guide, and Apple Support.

FTC: We use income earning auto affiliate links. More.

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Bing Updates Backlink Research Tool

Bing updated an improved backlink research tool and announced it on Twitter. The backlink tool shows links from unique top referring domains, links on a page per page level as well as the top anchor text.

It also shows the same data for competitors.

This makes Bing’s backlink tool useful for researching links as part of a link building process.

Bing Backlink Research Tool

The tool has recently been upgraded with the new feature. has a screenshot of the Bing Backlink Tool support page. The screenshot is from April 2023.

The archive of the backlink tool support page has a snapshot of the old version of the Bing backlink tool.

It can be seen in the screenshot that the old tool only had two backlink features:

All Links


The new Bing support page shows that the tool now has three features

All Links

Similar Sites

Disavow Links

Bing Similar Sites Tool

Bings similar sites tool presents a great way to do backlink research. The tool helps you gain insights on competitor backlinks and can be useful for non-competitor backlink research.

While the tool calls it the “Similar Sites” tool, you can actually put any domain name in there, regardless if it’s similar to your site and research away. This means it can be used for backlink research for clients or to find backlinks of sites that aren’t direct competitors.

Detailed Backlink Information

The tool shows domain level backlink information, with the amount of links from each domain listed in a right hand column.

If you scroll down the list of backlinks there’s a link to detailed information for each domain.

Related: What Is a Natural Link?

Backlink Filters

You can compare your site with a competitor site and use a filter to show three different kinds of backlinks.

Show All

This shows you all the domains that link to your site, to your competitor and those that don’t link to one or the other.

Show Only Common Domains

This shows the domains that link to both your site and your competitor.

Show Domains Not Linking to My Site

This shows links from domains that your competitor has that you don’t have.

Anchor Texts

The detailed report contains an option to view the anchor text used to link to competitors and your own site, including the option to use the above described filters.

That’s useful for seeing what anchor text a competitor has that your site does not.

Download Reports

All of the detailed reports include the option to download the reports in CSV format.

Related: 12 Great Link Building Tools That Are Essential to Your Success

Bing Backlink Tool is Representative

The Bing backlink tool does not show complete backlink information. It shows what it calls a “representative” set of backlinks.

That means it’s a partial set of backlinks. That said, I think it shows a decent amount of links. But it seems to me that Bing might be randomizing the quality of the links resulting in some high quality links not being shown.

I checked the tool and noticed it was reasonably comprehensive although some links I was aware of were missing.

Still, it’s a free tool and Bing provides a decent amount of information.

Backlink information is an area that Google has traditionally been stingy about sharing.

I have been waiting years for Bing to get a clue and exploit Google’s shortcoming by providing competitor backlink information.

That day has finally arrived.

Give the Bing backlink tool a spin. You may find it useful.

Tweet announcement:

— Bing Webmaster Team (@BingWMC) June 2, 2023

Read the Bing Backlink Tool Support Page: Visit Bing’s Webmaster Tools Page: Visit Bing’s Backlink Tool Page:

An Interview With Aax Head Of Strategy And Research

2023 was an exceptional year for Bitcoin. After facing a tumultuous time during the end of the 1st quarter, the largest digital asset performed admirably to end its year on a new all-time high. The asset has continued its rapid growth into 2023 as well, currently valued at just under $38,000. With institutions becoming increasingly involved with the digital asset, Bitcoin is presently undergoing a price discovery similar to 2023. The only difference is that BTC is in a much better position in 2023 in terms of interest, on-chain fundamentals, and market sentiment. 

With respect to Bitcoin’s future in 2023, Ben Caselin, Head of Research and Strategy at cryptocurrency exchange AAX, recently presented a research paper titled ‘Bitcoin in 2023’. It is a comprehensive paper categorized into three different sections describing Bitcoin from a perspective of an asset class, investable standpoint and future horizon. Structurally, it is a well-drafted research paper that is palatable to someone who is new to Bitcoin, but also to investors who are seeking to further understand the asset from a valuation perspective. 

AMBCrypto recently sat down with Mr. Caselin and discussed various topics from his research paper. We explored various insights with respect to Bitcoin and its future in the larger financial landscape. 

Good evening Ben! Thank you for your time for this interview. How are you? 

Ben- Hello! I am good, nice to meet you. How are you doing? 

I am doing good! Alright, let’s start off with one of the facts from your paper. Bitcoin’s first decade of emergence resulted in 9,000,000% ROIs in 10 years but it was widely led by high risk, skepticism, and FUD. What will be the major factors running Bitcoin’s growing valuation for the decade forward?

Ben- Yes, during the first 10-years of Bitcoin, there was a long period of stagnancy with Bitcoin. People knew about cryptocurrency but they were not paying too much attention. However, over the past 3-4 years, after the bull run in 2023, Bitcoin was pushed into this limelight when major publications and financial outlets were covering its price actions. Market analysts were trying to identify its intrinsic value and hence, there was a lot of criticism and FUD as you said. Now, 2023 changed public perception, and Bitcoin has finally completed its decade of emergence in its own right. 

In terms of what is ahead, it is fair to state that we might be heading towards a decade of adoption. We have already witnessed Bitcoin being part of important discussions. 

If we see Bitcoin being mentioned more and being understood in relation to monetary policies, when we see great political instability, if we see Bitcoin being part of that conversation, then those are signs of adoption. So in this decade of adoption, we should also see regulators open up more to Bitcoin, but we definitely should not be surprised if we also see clashes as well. The decade of adoption is not some smooth, beautiful process. Certain regulations would make it very difficult for exchanges to operate effectively. So, as a part of the Bitcoin community, we will have to deal with these challenges to stake a presence in global finance. Then, as Bitcoin gains force and more institutional investors integrate the asset into their strategies and outlook, then there’s no reason to believe that we can’t find a proper balance. 

Well said. Alright, speaking about balance, there is a constant discussion in some Bitcoin communities that BTC should overhaul Fiat U.S dollar as the main mode of currency. While Bitcoin has performed admirably well whenever there has been some socio-economic turmoil, the fall of the US dollar might not happen anytime soon, how do you see Fiat and Bitcoin co-exist together in the future?

Ben- So, you know, this is a very interesting question. I think one way to look at it, is from a generational perspective. If you ask, let’s say someone who is a teenager, they might be very open to this idea and they don’t necessarily think of the wider impact and consequences. However, a veteran economist may find it ridiculous. Now, although maximalists might wish to see Bitcoin overtake the U.S dollar or Fiat, it doesn’t seem to be very realistic at this point in time. There are so many interests tied into the U.S dollar. Hence, if anything, we may see fiat being converted to central bank digital currencies, right? Like, there’s no reason that we cannot move into a kind of digital form of fiat. But central bank digital currencies are a fiat currency.

Bitcoin is more censorship-resistant, decentralized and then there are utility tokens and security tokens. So these, these are very different. Just because they share a similar technological architecture doesn’t mean that they’re the same. And so yes, they can coexist. I think the coming years is more about rebalancing. I think the whole world is rebalancing at the moment. The world is one giant portfolio and it’s re-balancing money, political power, everything. So, I think it’s really interesting to see that Bitcoin was part of the historical transformations we’ve seen in 2023. 

Bitcoin’s volatility has been one of the most talked-about characteristics in recent years. In 2023, while the asset underwent strong uncertainty, it maintained lower volatility levels than some of the major stocks. From a purely market perspective, is volatility still important to describe the crux of Bitcoin?

Ben- When we talk about Bitcoin volatility, there are different opinions. Some love it and others like to criticize it. First of all, volatility was not intended to be part of Bitcoin’s identity, but over the past 10 years, or at least five or six years, it’s definitely become part of Bitcoin’s ethos. But at the same time, I think everybody understands that as an asset matures, such high volatility is not realistic. Let’s say if 2% of global wealth was locked in Bitcoin, it would not be possible to think of 30% price swings that would kind of upset everybody. So it’s very logical that over time, some of that volatility should decrease. From a payments perspective, that’s of course great. However, from a store of value perspective people say, it’s so volatile, you cannot store your, well, it depends on how long you want to store it for. 

If you want to store it for five years, maybe volatility is really great, giving you plenty of buy-in opportunities. If you want a store your wealth for five minutes, maybe it’s really awful. I think Bitcoin is a great trainer of the mind and people that deal with Bitcoin, there’s a certain effect that it has on you as a person and how you deal with the volatility of life. Now things are changing. Others have come into the market, the institutions have come into the market and some don’t like that, then some do like that, but it’s a reality and it will impact volatility one way or another. 

One major comparison following Bitcoin’s rise over the past few years is its similarities with Gold. While traditional economists and market analysts continue to trust Gold as a true inflation hedge, in terms of ROIs, Bitcoin has completely blown Gold out of the water in recent months. How would you define Bitcoin being a better inflation hedge against Gold?

Ben- So, there are two answers for this. One is actually more profound than the other one and lets me start with the other one. The other one is kind of technical and common. It goes that gold as a hedge against inflation and it has been around for thousands of years and it’s scarce. And then people will say Bitcoin is also scarce and it’s easier to keep track of and transact. All of that is fine. 

The point is, and this is, I think the more important answer, if we agree that Bitcoin is just a very awesome technology that can offer the same type of scarcity as gold. So let’s just agree on that because it’s not that complex. The reality is it depends on what we agree on because yes, we can say gold is a great hedge. And the reason why it’s a great hedge is not because it’s yellow. It’s not because it’s hard and because you can melt it. And not even because it’s scarce, it’s just because over time, this has become the habit.

Now are in the process of agreeing that Bitcoin is a wonderful store of value and now gold is going to have to share the market. It’s simple, but also profound because it’s quite a big shift. Newer generations prefer Bitcoin now. Gold may carry the weight of history and tradition, but Bitcoin offers a vision for the future. 

Liquidity is a key aspect of Bitcoin but according to recent data, it was revealed that 78% of Bitcoin in the current market is illiquid. Does that affect Bitcoin’s long-term affinity as an investable asset?

Ben- Now, it is important to note that the 78% coverage is only counting the coins that are currently in circulation. We know that a whole lot of Bitcoins are already lost and we should stop saying that there are 21 million Bitcoins. The 78% figure is an indication that people have some trust and confidence in the coin and that they want to hold it for the long-term. Investors are taking the asset off-exchange but again it is only a metric. It is a helpful metric to look at but there is nothing more to that and it does not affect Bitcoin’s long-term credentials as an investable asset. 

Tomorrow, illiquidity may drop down to 72%, or 64%, or 10%, so these are just numbers, metrics. Additionally, Chainalysis, reported that much of the liquidity now that we see in the market is actually provided by long-term holders that have been holding on to Bitcoin for a long time and are now just selling some of it on the market because you know, why not? And so, that means that it’s also new investors coming into the market. It’s is a continuous cycle. 

Alright! Now coming to the last question Ben. Predicting the price direction of Bitcoin is always extremely difficult. The paper suggested that maintaining current momentum would lead Bitcoin to breach $55,000 by end of Q1. Now, we have witnessed some corrections over the past few days, so without putting you on the spot, what kind of price range are you looking for Bitcoin by March 2023?

Ben- Haha, yes. It is very difficult to estimate Bitcoin’s price in the short-term and as you just said, it registered a massive crash recently. We are currently looking at a parabolic rise and we do not know if it is sustainable. So, Bitcoin’s price may depend on different sociological and economic factors. We should not see Bitcoin in seasonal terms like altcoin seasons and crypto winters, although they sound nice, and we should understand instead its position with respect to the state of the world and global markets. 

Now, coming to predictions, our paper mentioned a moderate target of $55,000 by March 2023 and I feel it still holds. If support at $36,000 is held, Bitcoin may continue to build on its momentum but again, we continuously need to account for different factors. Over the long-term, we’re very bullish on Bitcoin, but Bitcoin is no stranger to 25% drops, and when we’re at $40,000 price levels, those spikes can be intimidating. Let’s see how everything pans out in 2023. Lots of things to worry about, but I don’t think Bitcoin is one of them.

For more information on the AAX exchange, please visit their official website.

Scope And Research In Indian Psychology

Indian psychology refers to the extensive body of knowledge about consciousness, mind, and behavior we have received from our ancestors. It is ingrained in the three main religious traditions of Hinduism, Jainism, and Buddhism. Since most of the knowledge on the origins of consciousness, the self, and mental processes began and evolved as a part of spiritual and religious practices and teachings in various traditions, it is often considered religious or philosophical. These subjects are frequently discussed in religious discourses and philosophical discussions in India, but neither the general public nor academics and professionals are aware of their psychological relevance or importance.

Indian Psychology Nature of Indian Psychology

It is crucial to remember that most Indians who identify with Vedic, Jaina, or Buddhist traditions still adhere to the values, beliefs, practices, and habits that have been ingrained in them over many generations. As a result, the second and fifth statements above that discuss Indian psychology are closely connected. These traditions have affected many other religious systems that eventually developed in our nation, as well as those that missionaries and conquerors brought to India. The word “Indian” merely draws attention to the special and different views on consciousness and the nature of the mind that are covered and detailed in our prehistoric books and treatises. Additionally, it alludes to the Indian viewpoint on behavior and other facets of human life. However, they are all globally relevant, and it is a continuation of the current scientific psychology.

Indigenization of Psychology

In contrast to indigenous psychology, indigenization of psychology entails adapting contemporary psychology’s fundamental ideas, models, and measurements to a specific sociocultural setting. It is recognized to construct global rules and principles. While “culture is the source” of ideas when producing indigenous psychology, “culture is the aim” when indigenizing psychology. Indigenization proponents steadfastly cling to scientific psychology, which seeks to establish universal rules and principles. For instance, Kamala Chaudhuri modified the images in the Thematic Apperception Test (TAT) to fit the social setting of India.

Another instance of objects being modified from the original to fit the Indian context is the Binet-Kamat test of intellect. The fundamental principles of projective psychology and IQ testing are not altered in either of these modifications. Similarly, J. B. P. Sinha created the phrase “nurturant task leadership” to describe a new leadership style suited to the Indian work culture. Numerous psychologists have thus far tried to “indigenize” psychology rather than create indigenous psychology, starting in India.


Indian psychology is not just about religion and spirituality. Nobody of our thinkers overlooked any behavioral factors. They have concentrated on a variety of facets of behavior in people. We discover knowledge on social psychology (in Dharmashastra and Neetishastra), aberrant behavior (in Ayurveda), sexuality and sexual behavior (in Kmastra), economic and political activity (in Arthashastra & Chanakya Neeti), developmental aspects (defined as shodasha samskara), and so forth. Similar to this, the Jaina and Bauddha daranas, as well as the six schools of Indian philosophy, include a wealth of knowledge on cognitive psychology. Indian philosophers studied the spiritual side and the bio-psycho-social aspects of behavior discussed in contemporary psychology. Indian psychology, therefore, covers everything from sexuality to spirituality.

Research and Application of Indian Psychology

Numerous researchers have noted that Asian civilizations continue to hold onto the “spiritual” perspective. Therefore, the main contention is that contemporary psychology, which was established within the context of a material worldview and adopted the current scientific methodology, does not adequately account for the behavior of individuals who still have a spiritual worldview and behave per it. The divide between Western and non-Western psychology, including Asian psychology, stems from the challenge that contemporary psychology is a universal science.

However, psychologists discovered numerous noteworthy disparities across Western civilizations as the study developed. Some academics have observed that American society’s ideals, rather than those of all Western civilizations, are reflected in much of modern psychology. From a methodological perspective, many psychologists believe that the quantitative and experimental techniques used in psychology must fully capture psychological phenomena because they frequently get to the rule of averages rather than comprehend individual uniqueness. As Gordon Allport phrased it, they are “nomothetic” rather than “idiographic.” Thus, the requirement for creating more qualitative methods.

Neuropsychologists work hard to investigate the connections between the brain and nervous system, while transpersonal psychologists are busy trying to establish the phenomenology, models, and theories of states of consciousness. They have been tested by the phenomenon of so-called Out-of-Body Experiences (OBEs) and Near-Death Experiences (NDEs) since all of the theories of cognition that are now in existence and based on our sensory awareness fall short in this area. The reported OBE and NDE experiences that are not mediated by the five sense organs do not follow the norms of typical waking awareness experiences. Particularly in NDEs, the individual who describes such experiences typically looks either in a coma or thought dead by attending surgeons, physicians, and other medical professionals after returning to the ordinary state.


The spiritual perspective dominates Indian psychology. It declares that awareness, not substance, is fundamental. Consciousness is distinguished from the mind. It is believed that all people can be divine and that realizing one’s divinity is the purpose of existence. All other life objectives and drives are regarded as incidental and secondary. Intuitive processes are part of mental processes. Beyond the world of the senses, various experiences are available. However, not all of these encounters are thought to be the pinnacle. The most significant and ideal aspect of human life is realizing a condition beyond all of them, known as “pure awareness.” This paradigm helps to explain human behavior.

Global Social Media Statistics Research Summary 2023

Our compilation of the latest social media statistics of consumer adoption and usage of social networking platforms

Social networks have transformed marketing and, as this post shows, their popularity is still growing in our latest global social media statistics research summary for 2023.

Networks vary in popularity with different demographics and they’re still evolving. Research by Global WebIndex that we reference in this article shows that globally,

60% of the world’s population uses social media. The average daily usage is 2 hours and 24 minutes (April 2023).

We’ll keep this post updated during 2023 as the latest statistics are published drawing on our recommended top 10 digital marketing statistics sources. We’ll be pointing to new data on the popularity of social media from Global Web Index (worldwide), Pew Internet Surveys (US) and OfCom (UK), and most recently the Datareportal April 2023 global overview.

This post will apply the latest reports to our answers in 7 key areas crucial to understanding consumer use of social networks:

Q1. What is the overall popularity of social media compared to internet use globally?

Q2. Which are the most popular social networks by demographics (age and gender)?

Q3. Which are the fastest-growing social networks?

Q4. How do social users interact with brands when selecting products and services?

Q5. What are the different engagement metrics based on consumer behavior when using social media?

Q6. How do consumers interact with different post formats in social media?

Q7. What are the most popular times for consumers to use social media suggesting the best times to post?

Now more than ever, marketers need to make smart decisions when planning their digital distribution channels. So reviewing the latest social media diffusion and usage stats is a crucial part of any company’s digital marketing strategy.

Q1. What is the overall popularity of social media compared to internet use globally?

Datareportal regularly updates its global compendium of social media statistics, which we recommend as it gives some great insights into the world of social media. It’s a great download for including slides for your presentations. Note that their data is compiled from other sources of which the Global Web Index panel is the best source, although only available to paid subscribers. If you’re researching social network adoption, it’s worth checking out GWI’s top 10 2023 social media statistics and their free annual report of social media trends.

How many people use social media?

According to the Datareportal April 2023 global overview, we can see that social media growth has continued to increase:

More than

half of the world now uses social media (60%)

4.80 billion people around the world now use social media, 150 million new users have come online within the last 12 months

The average daily time spent using social media is 2h 24m.

The full report from Datareportal contains a huge amount of insight collated from different data providers across 200+ slides. It provides country-specific data for the vast majority of the world, so you might want to check out the slides of the countries in your core markets to get a better idea of the current state of social in the areas you operate. In this post, we focus on the social media data which starts at slide 160 in the report.

This chart, by Datareportal, summarises the importance and growth of social media today.

Q2. Which are the most popular social networks by demographics (age and gender)?

The best source for getting stats on the biggest social media platforms is direct from company statements and earning announcements.

Notably, of the top 4 social media platforms, 3 are owned by Meta. Facebook is the most-used platform in total – but as marketers, we know it’s crucial to consider different trends of usage for different demographics, as we’ll see below.

The rapid growth we’ve seen from TikTok shows no sign of slowing. TikTok had 1.4 billion monthly active users in 2023 and is expected to reach 1.8 billion by the end of 2023.

So, what does this mean for your social media marketing strategy?

Our RACE Framework has a data-driven structure that marketers can use to plan their own strategies.

Free digital marketing plan template

Our popular marketing planning template is structured across the Smart Insights RACE Framework. Join Smart Insights as a Free Member to download our digital marketing plan template today

Access the Free digital marketing plan template

Global Facebook demographics

Since it is still the top dog, I’ll share the Facebook demographics from Sprout Social Media’s report. But you can get this breakdown for each channel and more in the report.

As we can see, from the Facebook data, the biggest demographic on Facebook is males aged 25-34. For females also this age range represents the largest user pool.

United States Social network popularity

The Pew Research Center news usage research is a very strong recent source showing US social media statistics trends in usage for news. Interestingly, nearly half of those surveyed used social media to get news often or sometimes.

More interestingly, the stats breakdown below shows which social media channels are used by which genders, ages, education level, race, and political affiliations. For example, Facebook is a regular source of news to nearly double the amount of women to men. Nearly two thirds of Snapchat’s regular news consumers are aged 18-29.

Q3. Which are the fast-growing social networks?

Every marketer has limited time for social media marketing, so which fastest-growing social network should you focus your efforts on?

HubSpot has a good summary of these based on its own consumer survey – see Fastest growing US social platforms 2023 which features less well known, but growing social networks such as BeReal and Twitch.

A summary of global social media growth

The number of social media users globally grew from 4.62 billion in January 2023 to 4.72 billion in January 2023. This accounts for a 3% growth of +137 million users YOY. With more growth predicted over the rest of the year.

As of April, the number of total users are still going up, but the average time on the internet has slightly decreased, as we’ll see.

Social media vs internet users: opportunities for growth

This chart shows the total number of Internet users as of April 2023. Whilst 64.6% of the world’s population are internet users, 5% of those are still not active social media users.

Social media platforms today are evolving and developing to meet an ever-wider variety of consumer wants and needs. Surely the value that social media usage can add to consumers’ lives is more evident than ever before – social media marketers can tap into that.

2023 analysis of regional use of social media shows the wide variation of social media penetration:

 72% in Eastern Asia

74% in North America

72% in Southern America

84% in both Northern and Western Europe.

This falls to 41% in Southern Asia, 13% in Western Africa, and 7% in Middle Africa.

As you can see, the makeup of our international social media users is varied. This useful infographic demonstrates the share of global social media users – with Eastern Asia representing 27.7% of global social media users.

Q4. How do social users interact with brands when selecting products and services?

One of the challenges of social media marketing is that by its nature, social media are peer-to-peer, involving conversations between friends, families and colleagues. Given this, brands must be sensitive to how they use social media.

The research from GlobalWebIndex also shows how/why visitors use different social media services. Instagram, Pinterest, Linkedin, Reddit and Twitter users all report ‘follow/find information about products/brands’ in their top 3 motivations.

Platform-specific social media marketing planning

Our new Organic Social Media Learning Path modules are dedicated to helping marketers optimize their organic Instagram marketing with a strategic approach, integrated across the marketing funnel.

Our bite-sized modules contain tools and templates designed to help you address the systematic issue of businesses using social media platforms to create standalone posts rather than planning a strategy.

Our Social Media Learning Path has modules with dedicated help for:

LinkedIn organic marketing

Instagram organic marketing

Facebook organic marketing

Tiktok organic marketing

This example plan, taken from our Facebook module, demonstrates how a joined-up approach can strengthen each stage of the funnel, across the RACE Framework of reach, act, convert, and engage.

Social media statistics benchmarking tool Rival IQ produces these useful sector-by-sector benchmarks of social media engagement metrics including:

Posts per day

Posts per week

Engagement rate

Top hashtags by engagement rate

These include useful sector benchmarks for Facebook, Instagram, and Twitter you can compare against. Here is a sample of the insights from their 2023 report.

Facebook engagement rates

The 2023 median average engagement rate per post (by follower) on Facebook is 0.064%, across all industries. Sports Teams see the highest engagement, achieving an average of 0.27%, followed by Influencers with 0.23% and Higher Education with 0.15%.

At the lower end of the spectrum, Health & Beauty, and Tech & Software receive an average 0.02% engagement rate.

Instagram engagement rates

Engagement rates are significantly higher on Instagram compared to Facebook. As you can see the 2023 average median engagement rate per post (by follower) is more than 10x higher, despite engagement on Instagram dropping approx 30% between 2023-21.

Q6. How do consumers interact with different post formats in social media?

Marketers know intuitively that the right type of visuals and videos are more effective in gaining engagement.

This is also supported by this data from this Social Bakers social media trends report:

Videos longer than a minute achieved the highest median interactions and median reach on Facebook, according to Socialbakers data.

In fact, for both reach and interactions, there was a correlation that showed the longer a video was, the further it reached and the more interactions it received.

As you can see, different platforms offer different opportunities for capturing different audiences. The trick is finding the right techniques to that to your channel goals.

If you’re looking for one simple reference guide which contains all the social media channel updates in an easy-to-track format, look no further than our digital media updates tracker, which is updated quarterly, to make sure our Business Members never miss a trick.

Q7. What are the most popular times for consumers to use social media suggesting the best times to post?

Testing different frequencies of updates and timing is another aspect of social media optimization based on consumer behaviour.

Each network tends to have a ‘sweet spot’ for frequency based on its algorithms. It used to be beneficial to post several times a day on Facebook for many brands, but with decreased organic reach, a single update tends to be more effective. We find a higher frequency on LinkedIn or Twitter tends to be more effective.

Sprout Social’s 2023 social media strategy builder compares the best times to post on social media. Compare these to your patterns of posting and consider how you could post differently.

Each network tends to have a ‘sweet spot’ for frequency based on their algorithm and the most common times for consumer usage. It used to be beneficial to post several times a day on Facebook for many brands, but with decreased organic reach, a single update tends to be more effective.

We find a higher frequency on LinkedIn or Twitter tends to be more effective. The results from Instagram and Facebook show a clear preference for around midweek at midday, so you should consider this when scheduling your post updates.

Structure your marketing plan around a funnel proven to boost performance. Join Smart Insights as a Free Member for instant access to our free digital marketing plan template to hone your skills and drive the results you need.

Free digital marketing plan template

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15 Best Free Keyword Research Tools (2023 Update)

Best Free Keyword Research Tools for Competitor Analysis

Name Unique feature Free Link

👍 Semrush

• Search Intent show 14-day FREE Trial Learn More

Ahrefs • Export results as MS Excel or CSV file Free Keyword Generator Learn More


• Competition analysis score Special one-time price with 14 days money back Learn More


• Autocomplete Start with a 10-day FREE trial Learn More

SEO PowerSuite

• Traffic stats and Bounce rate data Free version available for download Learn More

1) Semrush – Best for Light SEO work for beginner to intermediate experience levels

Semrush is a keyword research toolkit that offers a range of features for content marketing, competitor research, PPC, and social media marketing. It helps you attract and grow your audience online faster. You can start your free trial from their site to get an in-depth and complete analysis of your website.

#1 Top Pick



Broad, Exact, Phrase Match Keywords

Related Match Keywords

Search Intent show

Free Trial: 14-Days FREE Trial

Visit Semrush


It offers a wide range of keyword research tools.

Uncover long-tail keywords and ad group ideas

You will get yearly keyword trends

Worldwide CPC distribution statistics

You can analyze any domain’s backlink profile

You will have access to the complete keyword research toolkit.

Provide feature for keyword difficulty analysis and organic traffic insights

You can get in-depth keyword data such as:

Keyword Search Volume

Get keyword trends

Keyword difficulty score

Search engine reports

Keyword gap analysis


Keyword Density

Search Intent


Select using Broad, Exact, Phrase Match & Related Match Keywords

Get Free Trial: Semrush offers a 14-day FREE Trial + Paid Plan – Pro, Guru, and Business

Ahrefs is an all-in-one SEO software suite covering keyword research, backlink analysis, competitor research, content creation, rank tracking, and more. With Ahrefs you can improve your website and get more traffic. Freemium version is available.


Supports Keyword generation from 9 tools : YouTube, Bing, Yahoo, Amazon, Yandex, Baidu and more

Keyword ranking difficulty scores for each keyword that ahref will suggest

You can filter keywords using the Phrase match, Also rank for, Questions, Having same terms, Search suggestions and other selection criteria

You can get in-depth keyword data such as:

Import keywords using CSV/Txt file and check their volume, keyword difficulty and other ranking parameters

You get Top 10 search results for the keyword as well as an Google Ads being displayed

Advance Traffic share reports by domain or pages

Export results as MS Excel or CSV file

3) Instakeywords – Best for Easy to use & affordable for everyone

InstaKeywords is a keyword-finding tool that gives you numerous keyword suggestions. It provides important data like the number of searches in the last month, local search volume, competition score, etc.




Detailed keyword metrics

3x more keyword suggestions

Competition analysis score

Refund Policy: Special one-time price with 14 days money back

Visit Instakeywords


This keyword research tool provides keywords and statistics on a single page.

Instakeywords helps you to find long-term keywords.

You can get in-depth keyword data such as:

Quick or detailed searches

Provide detailed keyword metrics like volume, search trends, CPC, competition score, etc.

3x more keyword suggestions

Export results as MS Excel file

Competition analysis score

Works everywhere, including mobile

Detailed search with thousands of results

Get Free Trial: Special one-time price (no monthly charges) with 14 days 100% money-back guarantee!

Visit Instakeywords

4) KWFinder – Best for competitive keyword analysis

KWFinder has a seamless interface, powerful features, and beautiful design, making it an excellent choice for beginner bloggers. It offers multiple research options for unique keyword opportunities




In-depth SERP overview

Use filters to refine the list


FREE Trial: Start with a 10-day FREE trial

Visit KWFinder


There are more than 50,000 locations and 40 languages to choose from.

The “ Search by Domain” option is great if you want to get the keywords that your competitor ranks for.

It is fast and provides high-quality support

It is one of the best keyword research tools that you can buy.

You can get in-depth keyword data such as:

It offers an unique and easy to navigate user interface

Find keywords in any language target, anywhere

In-depth SERP overview

It uses filters to refine the list of keyword suggestions

Finding question-based SEO keywords

Suggest Related Keywords

Autocomplete Keywords suggestion

Organic search Keywords using Domain

Get Keyword data of Trend, Highest Search volume, CPC, Keyword Difficulty

Get Free Trial: Start with a 10-day FREE trial where you’ll get 5 lookups per 24 hours, 25 related, and 10 competitor keywords per lookup.

5) SEO PowerSuite – Best for results-driven site owners


SEO PowerSuite covers all search engines and offers unlimited sites, keywords, and backlinks.

Automate your SEO jobs, from site audits, rank tracking, and backlink checks to report.

SEO PowerSuite allows you to schedule tasks at any time and frequency.

The automatic report mailer will deliver reports to clients on your schedule as a direct link or attachment.

You can get in-depth keyword data such as:

Detailed keyword metrics like keyword difficulty, search volume, and Alexa ranking.

In-built PPC analysis

19 different keyword suggestion tools

Traffic stats and Bounce rate data for each Keyword

Get Free Trial: Yes, Download a functional free version!

Visit SEO PowerSuite

6) Answer the Public – Best for Finding question keywords and targeting People Also Ask in the SERP

Answer the Public is a keyword generator that helps you to get the report with data to demonstrate the effectiveness of the campaign. This application supports the United States, Australia, Afghanistan, and more regions.


This free keyword research tool for bloggers can find out 1500 PR keywords worldwide.

It is a free keyword tool that provides complete visualization of the data.

You can enter any word in the search textbox, and this application will automatically give content or article-related suggestions.

It supports languages like: English, Polski, etc.

You can get in-depth keyword data such as:

You will see keyword suggestions as a visual search cloud, similar to a mind map display.

Optimize for long-tail key phrases

Search phrases by a preposition, Comparisons, Alphabetical, and Related searches

Questions – who, what, where, when, why, which, wiil, how, can, and are

Prepositions – can, for, is, near, to, with, and without, etc.

Comparisons – vs., like, or, and

Alphabets – A to Z

Show searches as visualization and Data, Also Download as image.

All data is exportable to CSV

Get Free Trial: The free plan lets you search for 3 keywords every day

Visit Answer the Public

7) Keyword Chef – Best for Automatically finds and Real-time SERP analysis of keywords

Keyword Chef is a keyword tool which helps you to find useful keywords easier to rank for than other search terms. It automatically presents you with the results as per your input. It analyzes the SERPs by which you get the idea of how relevant each keyword is.


Automatically clears all the junk words for you, making it more straightforward to find the words.

It automatically finds and highlights the best sites for you, saving a lot of time.

Bulk SERPs in real time.

Pay only for the keywords you use, with no monthly fees.

It easily saves your reports automatically and can be shared publicly.

It gives you a Smart wildcard search feature to target clusters

It is easy to use.

Proper instructions tools are placed right inside the dashboard, making it easier to understand and use the software.

You can get in-depth keyword data such as:

Keyword Chef automatically finds and filters keywords

Real-time SERP analysis

Smart Wildcard Search to target clusters and best-of topics

Filter by keyword clusters, volume, and SERP score

Export selected Keyword to CSV

Get Free Trial: Get 1000 free keywords

Visit Keyword Chef

8) Keyword Tool Dominator – Best for Quickly identify the most searched Keyword

Keyword Tool Dominator enables you to search long-tail keywords your audience is searching. It provides one of the best free keyword tools for eBay, Amazon, etc. You can use this application to get a list of more than a hundred keyword phrases.


It provides real time keyword suggestions.

You can find hundreds of keyword suggestions in lesser time.

Keyword Tool Dominator enables you to search phrases from one search term.

This application predicts the result from other people who use the internet.

It offers a list of what it thinks you are searching for.

You can see the exact most popular search terms.

Get Free Trial: Free option with 2 daily keyword searches in 24 hours.

Visit Keyword Dominator

9) KeySearch – Best for in-depth keyword competition analysis

Keysearch is a program that helps you find relevant, low competition keywords list for website or blog. It provides numerous ways to get your import phrases. This tool fetches keywords suggested by Google, Amazon, and YouTube, which you can use to get in-depth keyword competition analysis.


You can search for five keywords per day.

It enables you to check the backlink of your website.

You can audit your web page.

This tool enables you to create reports and notifications to get ranking updates.

Keysearch provides a video tutorial to know how it works.

You can track the rank of your website.

It automatically updates frequently.

Get Free Trial: Get Daily 5 Searches & Analysis for Free! (No credit card required!)

10) Ubersuggest – Best for Local SEO, Intermediate and content marketers

Ubersuggest is one of the best free competitor keyword research tool that helps you find more than 100 long-tail keywords in a few minutes. This tool provides complete insights related to your website traffic and organic keywords.


It provides a complete SEO report to know the competitor’s page ranking for keywords.

You can discover organic keywords from other websites.

Ubersuggest helps you to understand backlinks having the most impact on your rankings.

You can see search volume, competition, and seasonal trends for every Keyword.

It offers a list of keywords based on what other people are typing into the Google search engine.

This keyword research tool helps you develop better content based on the topics people are interested in.

You can get in-depth keyword data such as:

It uses location-based data, which is helpful if you have a local business.

Search Images, Shopping, News, and YouTube and use a regular web search.

Find key SEO stats like your organic monthly traffic, backlinks, and top SEO pages.

SEO difficulty score, social shares, content ideas.

Suggestions for related keywords

View top 100 Google results for Keyword with estimated visits, backlinks, a domain score, and social shares.

All data is exportable to CSV

Get Free Trial: Ubersuggest offers 7-day FREE Trial + Its LIFETIME Plans start @ $120/ No Monthly Fees & 30-Day Money-back Guarantee.

11) Wordstream – Best for Easy PPC keyword research

WordStream is a simple tool that enables you to research keywords by entering a keyword or website URL. It sources data through the Google keyword research API, and this application allows you to filter out the result by industry.


You can download a keyword list in CSV (comma-separated values) file format.

It allows you to upload a downloaded file into Google Ads.

You can link your Google Ads account securely using an authentication protocol.

You can get in-depth keyword data such as:

Search using Keyword or Website link

Select the best Keyword using search volume, CPC, Competition data

Filtering keyword results by industry

Suggest Keyword Google & Bing Volume & CPC data

Select Keyword from Most popular using different verticals

Get Free Trial: Free for the first 5 keywords results, accessible for the rest via email.

12) Soovle – Best for brainstorming & finding keywords

Soovle is one of the best keyword research software which provides suggestion services from Bing, Google, Amazon, Yahoo, etc. It suggests the trending keywords sorted in alphabetical order and helps you save your keyword suggestions.


You can easily switch from one search engine to another.

It allows you to tailor searching options.

You can know suggestions by performing a search on the given search engine.

It allows you to reuse saved items in the future.

You can get in-depth keyword data such as:

Perform unlimited searches for free

Search suggestions across up to 7 different engines

Quickly auto-suggest keywords

Compare related search suggestions

Get Free Trial: Soovle is entirely free

13) Google Trends – Best for Identifying top trending keywords that are growing in popularity

Google Trends is an online application that analyzes the popularity of top search queries in Google. You can use this tool to find across various languages and regions. It is one of the best free keyword research tool that uses graphs to compare the search of various queries.


You can know daily search trends and real time search trends.

It provides various categories like news, people, athletes, beauty, food, fashion, etc.

Google Trends gives year-wise statistics.

It helps you know other people’s interests at any given time and compare search ranks to one another.

This application automatically detects topics based on the search keyword.

It offers a drop-down menu to switch between trending and most searched views.

You can get in-depth keyword data such as:

Compare multiple related keywords trends

Filter keywords by country, over time, categories, and more.

Search trending keyword by Web, Image, News, Shopping & YouTube Search

You can select trending keywords by subregion

Select keywords from Related topics or queries that are rising in search.

Analyze real-time and historical search trends of Keyword

Get Free Trial: Google Trends is entirely free

14) Keywords Everywhere – Best for Browser Add-on for Keyword Research

Keywords Everywhere is a freemium browser addon for chrome and Firefox. It is a handy tool for keyword research that can be used right in your browser as you type in queries while surfing. It isn’t just for Google but also works on Google search console, Google analytics, Google trends, Google keyword planner, YouTube, and many more websites.


It precisely displays keywords’ search volume, CPC, and competition level. This feature eliminates the skipping between the website and any other keyword search app you use.

It’s super convenient to hit up Google, type in some ideas, and have a list of keyword data churned out instantly.

You can see YouTube insights & YouTube Tags with the free version.

It helps you to analyze any URL to get the list of keywords in the content of the page, and the density of those keywords

You can easily now import your keywords to see accurate monthly search volume, CPC, and competition for them.

The paid version supports 15+ websites, including Google, YouTube, Amazon, Bing, Google Search Console, Google Analytics.

It provides you with accurate metrics exactly where you need them.

You can get in-depth keyword data such as:

Easy to use and install extension and Search Keyword in Google or Bing, and it will show you Keyword data

Show People Also Search For data with volume & CPC data

Widget show related keywords for an entered keyword phrase

Historical volume data in the trend charts of Keyword

Using the Bulk Trends feature, get historical volume data in bulk

Import and check keywords search volume, CPC, and competition.

Get Free Trial: Keywords Everywhere is a freemium chrome extension and firefox add-on that helps you with Keyword Research.

15) SpyFu – Best for Boosts SEO & PPC profits


The competitor tab shows you other domains that rank for your keywords and how they change over time. This will help you to stay ahead of growing threats.

You can reduce your workload by emulating your competitor’s content and keywords.

It is indexing over 7 billion results across 114 million domains.

It provides various features like Competitor analysis, Backlinks builder, Keyword research, Rank tracking, SERP analysis, Compare domains.

It gives you a “multi-competitor keyword tool,” which gives you instant insight into the most important keywords your competitors are ranking into by just typing your domain.

The “keyword group and bulk upload” allows you to just paste in the keywords, and they will organize them into groups and allows you to search volume and CPC data to them.

It allows you to search your competitor, and they will give you every Keyword they’ve ever bought on google and every ad test they’ve run.

You can get in-depth keyword data such as:

Find Related Keywords by Similar, Questions, Also rank for and transactional keywords with Volume, KD & CPC

Bulk Upload – Check multiple keywords data

SERP Analysis – Help you to find Top ranking site and its domain strength with the Ranking Difficulty matrix

Google Ads Advisor – This will help you to select Keyword based on CPC and Monthly impressions data

Get Free Trial: 30-day money-back guarantee, no-questions-asked, No contracts.


Keyword Research Tool is a software program that helps derive insights about a specific keyword from search engines. It helps SEO (Search Engine Optimization) professionals identify words or phrases people use to find information in the search engines. These free tools also provide complete SEO information like keyword volume, competition, CPC, top-ranking product pages, etc., for a keyword.

Following are some of the best free keyword research tools:





SEO PowerSuite

Answer the Public

Keyword Chef

Here is how you can use a keyword research tool:

Step 1) Open any browser and visit any of the above-listed keyword research tool’s website

Step 2) Now, Sign up if asked using your details

Step 3) Now, enter the Keyword you want to analyze in the search bar given and hit the “Search” button

Step 4) It will show you the information about the Keyword like Search volume, SEO difficulty, Paid difficulty, CPC, etc.

Step 5) You can also get other data about a keyword like Devices, Search trends, SERPs, etc.

Best Free Keyword Research Tools for Competitor Analysis

Name Unique feature Free Link

👍 Semrush

• Search Intent show 14-day FREE Trial Learn More

Ahrefs • Export results as MS Excel or CSV file Free Keyword Generator Learn More


• Competition analysis score Special one-time price with 14 days money back Learn More


• Autocomplete Start with a 10-day FREE trial Learn More

SEO PowerSuite

• Traffic stats and Bounce rate data Free version available for download Learn More

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