Trending February 2024 # Apple Officially Unveils Its New ‘Apple Watch’ Wearable # Suggested March 2024 # Top 9 Popular

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Apple just unveiled its much rumored wearable product live on stage during its press event this morning giving us a first look at its entrance into the smartwatch market. The device is officially called Apple Watch, pairs with iPhone, and sports an all-new user interface that is quite a departure from anything we’ve seen on other iOS devices. 

It’s driven Apple from the beginning. This compulsion to take incredibly powerful technology, and make it accessible, relevant, and ultimately, personal.”– Jony Ive

Perhaps the biggest surprise on the Apple Watch is that Apple is using a traditional watch dial on the side of the device as an input mechanism for navigating the device. That “Digital Crown” allows you to scroll, zoom, and navigate through the device without obscuring the display like a touchscreen smartwatch. The crown also acts as the device’s Home button. While Apple is focusing on using the Digital Crown dial for navigation, the device is capable of detecting touch input on the display and includes haptic feedback capabilities with a “Taptic Engine” feature. In addition, Apple Watch detects when users lift their wrists to activate the display. Here’s a look at the Apple Watch home screen:

The screen is a Retina display that Apple notes is “laminated to a single crystal of sapphire, the hardest transparent material after diamond.” Other specs in Apple Watch include a gyroscope and accelerometer, while GPS functionality comes from a wirelessly-connected iPhone. Apple also said it’s including infrared and visible-light LEDs, along with photosensors that will detect pulse rate and other data. Apple didn’t go over specifics for battery life but did note it’s using an inductive wireless charging solution pictured in the gallery below.

Apple showed off a few of Apple Watch’s stock apps during the event including things you’d expect, like music control for a connected iOS device or Mac, notifications (with haptic feedback), and the ability to swap out watch faces. Haptic feedback plays into interesting new messaging features that let users tap and draw to communicate. For instance, the feature lets users capture and send their heartbeat to one another.

It also showed off integration with iOS devices and Mac to curate content that appears on the device, for example, favoriting photos on other devices make them available to view on Apple Watch. Apple also demoed navigation on the device with walking directions that use haptic feedback to notify users for turn-by-turn directions:

As expected, fitness is also a big part of the Apple Watch software with dedicated Fitness and Workout apps that include features for tracking fitness metrics and sharing that data with the Health app in iOS 8. The device also works with the company’s new Apple Pay payment solution.

Apple is making the device open to third-party developers as well (many of which have already created experiences) through an SDK for developers. Apple noted a few apps today including BMW, Pinterest, Facebook, MLB, Honeywell, Nike, and others that are already developing apps for Apple Watch.

Apple Watch will arrive in three models– Apple Watch, Apple Watch Sport, and Apple Watch Edition– with various sizing options and unique features for each. For instance, the Apple Watch Sport models feature a plastic band and aluminum body, while the Apple Watch Edition features high-end materials like 18k gold. The standard Apple Watch features stainless steel with plastic, leather, or steel bands. Apple Watch works with iPhone 6, iPhone 6 Plus, iPhone 5s, iPhone 5c, and iPhone 5.

Apple Watch will start at $350. Full details on pricing and availability are here.

Apple Unveils Apple Watch—Apple’s Most Personal Device Ever

“Apple introduced the world to several category-defining products, the Mac, iPod, iPhone and iPad,” said Tim Cook, Apple’s CEO. “And once again Apple is poised to captivate the world with a revolutionary product that can enrich people’s lives. It’s the most personal product we’ve ever made.”

“With Apple Watch, we’ve developed multiple technologies and an entirely new user interface specifically for a device that’s designed to be worn. It blurs the boundary between physical object and user interface,” said Jony Ive, Apple’s senior vice president of Design. “We’ve created an entire range of products that enable unparalleled personalization.”

Apple Watch introduces a revolutionary design and iOS-based user interface created specifically for a smaller device. Apple Watch features the Digital Crown, an innovative way to scroll, zoom and navigate fluidly, without obstructing the display. The Digital Crown also serves as the Home button and a convenient way to access Siri®. The Retina® display on Apple Watch features Force Touch, a technology that senses the difference between a tap and a press, providing a new way to quickly and easily access controls within apps. Apple Watch introduces the Taptic Engine and a built-in speaker that together discreetly enable an entirely new vocabulary of alerts and notifications you can both hear and feel. Apple custom-designed its own S1 SiP (System in Package) to miniaturize an entire computer architecture onto a single chip. Apple Watch also features Wi-Fi 802.11b/g and Bluetooth 4.0 to pair seamlessly with your iPhone.

Apple Watch comes in three distinct collections—Apple Watch, Apple Watch Sport and Apple Watch Edition—available in two different sizes, 38 mm and 42 mm. The beautifully designed and durable enclosures are crafted from custom alloys of polished or space black stainless steel, space gray or silver anodized aluminum and 18-karat rose or yellow gold. Apple also created an entire range of watch straps: the high-performance elastomer Sport Band; the Milanese Loop in a flexible magnetic stainless steel mesh; the Leather Loop in soft, quilted leather that conceals magnets for quick fastening and adjustment; the leather Modern Buckle, which closes with a solid metal clasp; the leather Classic Buckle; and the stainless steel Link Bracelet. Apple Watch comes with a unique charging system that combines Apple’s MagSafe® technology with inductive charging for a quick connection that snaps into place.

Apple Watch is an extremely accurate timepiece that’s also customizable for personal expression. Apple Watch comes with 11 watch faces ranging from traditional analog faces to new faces like the dynamic Timelapse face; the Astronomy face with its interactive, real-time 3D model of the earth, sun, moon and planets; and the Solar face, a contemporary sundial. Apple Watch can be personalized in appearance and capability with additional information such as upcoming events, moonphases or your activity level, enabling millions of possible configurations.

Apple Watch includes a groundbreaking Activity app designed to help motivate you to be more active throughout the day, and an all-new Workout app designed to provide the metrics you need during dedicated workout sessions. Apple Watch uses the accelerometer, a built-in heart rate sensor, GPS and Wi-Fi from your iPhone to provide a comprehensive picture of your daily activity. The Activity app measures three separate aspects of movement: calories burned, brisk activity and how often you stand up during the day. The Workout app provides goal-setting and pacing during popular session-based workouts, such as running and cycling. The companion Fitness app on iPhone collects your activity data so you can see your activity history in greater detail. Apple Watch uses this history to suggest personal, realistic goals, reward fitness milestones and keep you motivated.

Apple introduces WatchKit, providing new tools and APIs for developers to create unique experiences designed for the wrist. With Apple Watch, developers can create WatchKit apps with actionable notifications and Glances that provide timely information. Starting later next year, developers will be able to create fully native apps for Apple Watch.

Apple Watch will be available in three collections. Apple Watch, with a polished or space black stainless steel case and a choice of straps; Apple Watch Sport, with a space gray or silver anodized aluminum case and Sport Band; and Apple Watch Edition, with an 18-karat rose or yellow gold case and a choice of straps exclusive to this collection. Apple Watch straps include the Sport Band in black, blue, green, pink and white; the Classic Buckle in black and midnight blue; the Leather Loop in bright blue, light brown and stone; the Modern Buckle in midnight blue, brown, soft pink, rose gray and bright red; the Milanese Loop in stainless steel; and the Link Bracelet in brushed stainless steel and polished space black. Apple Watch will be available in early 2024 starting at $349 (US). Apple Watch is compatible with iPhone 5, iPhone 5c, iPhone 5s, iPhone 6 or iPhone 6 Plus running the latest version of iOS 8.

* Apple Pay is only available in the US.

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Apple, the Apple logo, Mac, Mac OS, Macintosh, Apple Watch, iPod, iPhone, Multi-Touch, Siri, Retina, MagSafe, Apple Pay, Passbook and Apple TV are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

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Apple Is Developing Its Own Gpu Chips

In a bombshell press release issued Monday, UK chip designer Imagination Technologies said Apple told it that it would end a fruitful deal to use Imagination’s blueprints for customized graphics cores in its own A-series chips powering iPhone, iPad, iPod touch, Apple Watch and Apple TV devices.

Apparently, the Cupertino company is now looking to create independent GPU designs that could be ready in about two year’s time. Shares of Imagination immediately plunged over 70 percent to their lowest level since the financial crisis in 2009, wiping over $625 million off the company’s market value.

Apple is Imagination’s biggest customer: more than half of the UK company’s revenues come from Apple, as per The Financial Times. Imagination says Apple’s “asserted that it has been working on a separate, independent graphics design in order to control its products and will be reducing its future reliance on Imagination’s technology.”

In other words, Imagination will not be eligible for future royalty payments under the current license and royalty agreement. “There are no parties with whom the Group has contractual or other arrangements which are essential to the business of the Group except the contract with Apple Inc,” according to Imagination’s 2024 annual report.

Surprisingly, Imagination claims Apple cannot develop bespoke mobile GPUs from scratch without violating its patents, intellectual property and confidential information. The company believe it would be “extremely challenging” to design a brand new GPU architecture from basics without infringing its intellectual property rights.

Accordingly, Imagination does not accept Apple’s assertions.

The wording of Imagination’s statement suggests Apple’s decision to ditch their technology took them by surprise, indicating that the breakup between the two companies is poised to get messy.

Since 2008, Apple’s been using customized versions of Imagination’s PowerVR designs under a licensing agreement. Imagination’s solutions power GPU cores in Apple’s A-series chips found inside iPhone, iPad, iPod touch, Apple Watch and Apple TV devices which are sold to hundreds of millions of people around the world, paying the UK company an estimated $75+ million per year in licensing fees.

Apple currently owns 8.48 percent of Imagination shares and is its third-largest shareholder. It’s unclear whether or not Apple will seek to sell their shareholding in light of today’s development.

To replace lost Apple revenues, Imagination will need many design wins at other vendors. However, that would “take time and any near term beat from the Apple supercycle over the next twelve months will be overshadowed by this looming overhang,” Neil Campling, analyst at Northern Trust, told City A.M.

“And, if Apple believes there is essentially a work around made possible, then other smartphone designers will be evaluating the same,” Campaign added. Apple was reportedly interested in acquiring Imagination but ultimately decided against it.

Instead, it’s hired key talent away from the Hertfordshire-based company, including former COO John Metcalfe, Imagination’s 20-year veteran. Metcalfe has been working as a senior director at Apple since last July, his LinkedIn profile shows.

In October 2024, Apple hired Imagination’s VP of Hardware Engineering to be a director based in the United Kingdom. More than two-dozen engineers and managers have quit Imagination and gone on to work at Apple over the past two years.

In addition to developing mobile GPUs that companies like Apple and others license for use in their own system-on-a-chip designs, the UK company is behind Pure digital radios and also creates and licenses processor designs for video processing and communications.

Imagination was founded in 1985 and employs about 1,700 people, as per its website.

Source: Imagination Technologies

United Nations Awards Apple For Its Environmental Work

One of Apple’s biggest projects is reducing its overall impact on the earth, making decisions that are more environmentally friendly in the long run.

And while Apple itself as touted these developments and milestones on its own, the United Nations is getting in on the action as well.

Announced amongst the backdrop of nations signalling their renewed determination to meet the goals of the Paris Agreement, these awards shine a light on 15 incredible examples of scalable climate action around the world,” said Niclas Svenningsen, Manager of the UN Climate Change Global Climate Action Programme

Today, the UN has awarded Apple as part of the “Mission Possible” effort, which includes Apple’s efforts to reduce carbon emissions, and to take responsibility for the company’s entire carbon footprint. Of course, transitioning to 100% renewable energy for the electricity that sources through its offices, data centers, and retail stores is a big step in the right direction as well.

Global: Apple is on a mission to make its products without taking from the Earth. It has transitioned to 100% renewable energy for the electricity it uses in its offices, retail stores and data centres in 43 countries across the world, and currently is transitioning its entire supply chain to 100% renewable energy.

The UN notes that Apple, over the course of the last three years alone, has reduced its carbon footprint by 35 percent. Across all of the company’s major product lines, Apple has decreased average energy use by 70%. In addition to that, Apple partnered with Conservation International to to not only protect, but also restore 11,000 hectare of mangrove forest in Colombia.

Apple’s efforts are good for its business, and helping the earth is also a bonus as well. However, it comes down to helping people as well:

Apple’s investments in energy efficiency and clean energy initiatives not only provide cost savings for Apple and its suppliers, but also promote economic opportunity by promoting new renewable energy markets. By issuing green bonds, Apple has invested in programmes that offer both environmental and organizational benefits. In 2024, its green bond was the first to be offered by a United States tech company and, at USD 1.5 billion, the largest green bond issued by any U.S. corporation. In June 2023, following the U.S. Administration’s announcement of its intention to withdraw from the Paris Agreement, Apple issued its second green bond, a USD 1 billion issuance. Apple has invested over USD 165 million, from this second green bond alone, to energy efficiency programmes which will reduce costs and save more than 2 million kWh annually throughout the life of the projects.

Apple’s SVP of Environment, Policy, and Social Initiatives, Lisa Jackson, weighed in on the award from the United Nations:

At Apple, we take our responsibility seriously to leave the world better than we found it. By running 100% of our operations on renewable energy and driving our entire global supply chain to do the same, we’ll bring more than 6 gigawatts of clean power online next year. From restoring mangrove forests in Colombia to launching a new Clean Energy Fund in China, we know that we must keep challenging ourselves to innovate and do more to take on the climate crisis globally. Thank you to the United Nations for recognizing our commitment to clean energy and reducing the carbon footprint of our products. We promise to keep leading the charge for bold climate action.

Apple is on a bit of a streak this week when it comes to good news about its environmental impact. We recently reported that Apple’s China Clean Energy Fund has invested in three wind farms in the region.

Feature Request: How Apple Could Improve Its Built


I think Messages could learn a lot from Facebook’s Messenger app — stickers are great, group read receipts are a no-brainer, and stuff Messages can do like sending photos and location is just easier on Messenger — but I’d really like Apple to pick up the Digital Touch features from Apple Watch and bring them to Messages.

I understand that they’re novelty features meant to be unique to Apple Watch, but these notifications are the easiest to miss when mixed in with a list of other alerts and you can’t see the alerts or content on iPhone. Messages would be a great place to view (if not send!) sketches and taps. The Taptic Engine included starting with iPhone 6s even makes deciphering heart beats sent possible; you’d just need an Apple Watch to send one back.


I really want three things from my calendar app: solid natural language input for adding appointments, a streamlined list view for browsing appointments, and occasionally a good year view for looking at dates far away, all things third-party apps currently do much better than Apple. Apple’s Calendar app gets the year-view right and has the benefit of displaying the current date on the app icon, but it misses the mark on great language parsing and an easy-to-use list view.

For those reasons (and more), I’m all in on Fantastical for iPhone and Apple Watch, iPad, and Mac, but aside from sherlocking the competition, I can’t see why Apple hasn’t devoted more attention to its Calendar app already.


As a dad, I spend a ton of time using my iPhone as an always-with-me camera, organizing photos in albums, and turning them into postcards, calendars, and screen savers. For me, iCloud Photo Library does exactly what it’s supposed to do: keeps my library in sync across all my devices including edits and albums, and frees up space on low-capacity drives.

But not even iCloud Photo Library gets family libraries right yet, and the Shared Photo Stream created by Family Sharing is so not the answer. Google Photos makes progress here with Shared Albums. Rather than creating a dedicated album intended to be shared, you just create an album as you would normally, then have the option to share that album with family and friends. It’s still a bit of work and doesn’t totally solve the family photos problem, but it’s a step in the right direction.

While you’re at it, Apple, could you throw iCloud storage upgrades in with Family Sharing? We don’t all need paid 200GB accounts with 75GB free. πŸ™‚ One more thing: Projects from Photos on OS X would be killer on the iPad Pro.


As mentioned above, I spend a lot of time in the Camera app capturing and sharing snapshots of my daughter quickly growing up. I’m mostly content with the Camera app, but I rarely (if ever) use filters or the square cropped camera. Filters can be removed during editing, but a square-shot image is forever.

I’d love to be able to optionally have other actions and cameras in place of filters and square. A 16:9 cropped camera might be useful, but I’d really like to see a camera that automatically puts photos and videos shot in a dedicated album. Assume we stick with the Shared Photo Streams model for families: this would be made more useful if the Camera app had a dedicated camera for this Photo Stream. Make the ‘families camera’ default during a vacation; save the square camera for … nope, I can’t think of a good reason. Upthere’s Camera app takes a similar approach.


That’s a nice-looking Weather app there. It even has a unique layout in landscape on Plus-sized iPhones. Fewer stock apps is generally better than more, but in this case I’ll make an exception for the Weather app. I’d love to have this exact app on iPad. Sometimes-9to5Mac-police-sketch-artist Michael Steeber even proposed a concept on Dribbble … over two years ago.


Did you know you could set a song as your alarm in the Clock app? It’s a nice feature if you want to wake up to something more pleasant than the sound of someone’s iPhone ringing, but if you wake up at 6 a.m. to your favorite song too many times, that might not be your favorite song anymore. What would be even better would be setting a playlist as your alarm so the song is somewhat random. Want to go full-blown clock radio? Let Apple Music subscribers set stations as alarms. “Siri, wake me up to Taylor Swift Radio at 6 am.”


Google Maps just aces lane guidance, which was previously only available on medium- to high-end dedicated GPS units. Apple Maps instead pulls out lines like “keep right ahead” in the middle of a 100 mile stretch with a slight fork in the road. Referencing the map on-screen is fine with CarPlay, but the more audio cues, the better.

Finally, allowing for an extra step or two (or more!) when mapping out your trip would be great. I want to drive from Mississippi to Florida but definitely stop at Shake Shack on the way. Or seeing the full, round trip with fuel cost estimates. There’s still plenty of room for improvement here.


Person-to-person payments over Apple Pay is rumored for 2024, and that’s exactly what I want to see added to the Wallet app. The feature is rumored to work over iMessage, which is encrypted, to securely send messages, but the Wallet app is naturally where I’d start this process (and add a button to Messages). I’ve frequently used Square’s Cash app to do what Wallet will hopefully be able to do later this year.

Another thought: I’d love to keep a front and back photo of my driver’s license and insurance card in the Wallet app hidden behind Touch ID. Starting with iOS 9.3, you can do that with Notes, and I already do this with 1Password, but Wallet seems like the natural place with this information. Apple may not want to mix the physical and digital world together so much with Wallet though, until our driver’s licenses and insurance cards are actually stored in Wallet like our credit cards and boarding passes (or somewhere in our Apple Car?).


iOS 9.3 includes a generous update to the already much-improved Notes app thanks to Touch ID and password-protected Notes. Going further, I’d love to be able to share specific notes with my wife. We already share a shopping list using Reminders; similarly, being able to share individual notes with family would be useful.

Since Notes gained a share extension, I’ve been using it in Safari to save URLs to house listings and things I want to buy for around the house. Being able to add my wife to the note as a contributor would be terrific.


iOS 9 and Proactive made the Phone app a bit smarter when it comes to handling unknown numbers. If a phone number calls you that isn’t saved in your contacts but is found in your local iCloud email, the Phone app will try to sometimes suggest an identity for the person calling. I’ve seen it in action maybe once, but I usually end up Googling an unknown number when I’m filtering calls and the caller doesn’t leave a voicemail.

How great were the days of Caller ID? Scraping the Internet for the identity of a specific phone number may not be easy, but an option to search the web for an unknown number would be better than the copy and paste (and remove location description) method that I’m using now.


With the demise of Mailbox we saw rise to plenty of competing email apps like Airmail and Spark gain snooze features. I’m sure plenty of people would be happy to see similar snooze features on emails in Mail too.

For me, I’d really love to see Mail-specific Do Not Disturb. You can currently filter alerts by VIP contacts or set system-wide Do Not Disturb, but I’d love to tell Mail that I’m in front of my Mac from 9 am to 5 pm on Monday through Friday and don’t want to see most email on the weekend.


Okay, the Music app still has plenty of room for improvement — especially anything Apple Music-related — but there’s one small feature related to 3D Touch that I’d love to see: Shazam integration. Siri already integrates Shazam for recognizing music (although it was better when it was automatic and didn’t require asking Siri to identify a song), and putting a nice Shazam button in the 3D Touch quick actions list would make the service even more accessible.

Of course the Shazam app itself has a nice 3D Touch shortcut for identifying content, but that’s too much of a feature and not enough of an app to belong on my Home screen or dock. There’s even room for one more thing on Music’s 3D Touch quick actions list. πŸ™‚ And Music on iPad could use a better video player that works with picture-in-picture.


Finally, I’ll send you off with one last request: FaceTime Video Messages. This feature is technically already available, but it’s presented in a way that doesn’t work quite like I would like. When you FaceTime call someone and they don’t pick up, you’re presented with an option to leave a message using the Messages app. This is fine as you can send an iMessage text, photo, or even video recording, but the alert and message content tie to iMessage, not FaceTime, which can remove the context and be confusing. The other person does see that they missed a FaceTime call, and that you sent an iMessage, but encouraging the caller to record a short video message and letting the recipient know that it was explicitly a FaceTime Video Message would feel like a more mature system and likely encourage use.

There are apps like iCloud Drive which I’d like to see become a whole lot more like Dropbox, and Game Center which I’d like to see become a setting and not just a standalone app. Then there’s always the dream of being able to remove some of the built-in apps … maybe one day.

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Apple Announces The New Iphone Se: 4.7

It has been a long time coming, with more rumors than you can shake a stick at, but Apple’s newest low-cost iPhone is finally here. Please welcome the iPhone SE.

While there had been plenty of speculation that Apple would call the new handset the “iPhone SE 2” or even the “iPhone 9“, the company has opted to keep things simple and just go with iPhone SE (again). Apple is keeping things pretty familiar in some parts, with the price tag considerably lower than its other current iPhone models go for these days. And the device looks familiar, too, sharing plenty of design cues from the iPhone 8. But there are some key differences we’ll get into.

The features

Apple announced the new phone on Wednesday. As usual, there is a lot to go through. Apple says the new iPhone SE features an aerospace-grade aluminum and glass design, and the front of the phone is all-black. So even if you pick the white model, you’ll get black bezels above and below the display. And that display measures in at 4.7 inches, and it’s a Retina HD panel with True Tone technology. It even supports Dolby Vision and HDR10 for High Dynamic Range (HDR) support.

The physical Home button below the display is made from sapphire crystal, which also features a steel ring around it to read the owner’s fingerprint thanks to Touch ID support.

As expected, the new iPhone SE features an A13 Bionic processor, the same chip featured in the iPhone 11 and iPhone 11 Pro series.

A13 Bionic was built with a focus on machine learning, with a dedicated 8-core Neural Engine capable of 5 trillion operations per second, two Machine Learning Accelerators on the CPU and a new Machine Learning Controller to balance performance and efficiency. Together, A13 Bionic and iOS 13 enable new intelligent apps that make use of machine learning and Core ML.

The new iPhone SE is certified for wireless charging, and supports Qi-certified chargers. It also supports fast-charging and can give the new iPhone SE’s battery up to 50 percent charge in just 30 minutes. The handset also supports Gigabit-class LTE and Wi-Fi 6 support. There is a Lightning port on the bottom of the handset for wired charging. The new iPhone SE supports Haptic Touch and not 3D Touch — which means 3D Touch has effectively been retired now.

The handset is available in three colors: white, black, and (PRODUCT)RED. It will also be available in three variants with either 64GB, 128GB, or 256GB of built-in storage. Pricing will start at $399.

Meanwhile, around back, the new iPhone SE features a single 12-megapixel camera. Apple, of course, says the new camera is the best single-camera system it has ever produced in a smartphone. I’m just going to get out of the way and let Apple brag a bit:

iPhone SE features the best single-camera system ever in an iPhone with a 12-megapixel f/1.8 aperture Wide camera, and uses the image signal processor and Neural Engine of A13 Bionic to unlock even more benefits of computational photography, including Portrait mode, all six Portrait Lighting effects and Depth Control.5 Using machine learning and monocular depth estimation, iPhone SE also takes stunning Portraits with the front camera. Next-generation Smart HDR comes to iPhone SE, intelligently re-lighting recognized subjects in a frame for more natural-looking images with stunning highlight and shadow details.

Here’s a sample of the new iPhone SE’s camera:

The front and rear cameras both feature “cinematic video stabilization”. The rear camera can record 4K video up to 60fps, and extended dynamic range is supported with up to video captured at 30fps.

Apple touches on the familiar near the end of its announcement, including the fact that the handset still features the Secure Enclave for boosted security, Tracking Prevention in Safari, and the built-in Photos app will organize photos on device through Machine Learning. And of course the new phone has access to Apple’s range of services, including Apple Music, Apple TV+, iCloud, and more.

Pricing and availability

As I mentioned above, the new iPhone SE starts at $399 in the United States. Here’s a breakdown of the pricing:

64GB iPhone SE: $399 or $16.62 per month (without any trade-in)

128GB iPhone SE: $449 or $18.70 per month (without any trade-in)

256GB iPhone SE: $549 or $22.87 per month (without any trade-in)

Apple says with a trade-in customers can get the new phone for just $9.54 per month, or as low as $229 — depending on the trade-in, of course, and that’s the base model. Prices will vary on model chosen and trade-in offer.

The new iPhone SE will go up for pre-order on Friday, April 17, at 5:00 AM PDT. The handset will be available from Apple directly, authorized resellers, and “select carriers” beginning Friday, April 24, in the United States and in over 40 other countries and regions.

This story is developing…

Tested: Has Apple Shrugged Off Its Reputation For Poor Battery Life?

Dhruv Bhutani / Android Authority

Apple has often ridden a fine line balancing powerhouse and “optimal” specs for years now, and nowhere has it been more apparent than in battery sizes. However, as you can guess, high-end computing and small battery sizes do not correlate to excellent battery life, and the iPhone has cultivated a bit of a reputation for delivering sub-par longevity.

Related: Charging habits to maximize battery life

Previously, if you wanted maximum battery life, the Max variant of the iPhone was your only safe bet to get some extra battery juice in your phone. But something seemingly changed with the iPhone 13 series. Sure, the phone continued to set new performance records, but the overwhelming focus was on efficiency. At its recent launch event for the iPhone 14 series, Apple once again talked about improving efficiency with its latest and greatest A16 Bionic chipset. So, what’s the deal? Does the iPhone chug battery life, or does it finally slug it out of the park with all-day longevity?

Are you satisfied with your iPhone’s battery life?

1377 votes

To test if Apple has once and for all shrugged off its reputation for poor battery life, Android Authority brought three generations of iPhones to the lab to determine once and for all if the days of terrible battery life when using iPhones are finally behind us. Here are the results.

iPhone battery efficiency test: The test bench

Dhruv Bhutani / Android Authority

While the Max-sized models have generally fared well with battery life, it’s the regular-sized iPhones that usually suffer. For our test bench, I sourced the iPhone 12, iPhone 13, iPhone 13 Pro, and iPhone 14 Pro to ensure a reasonable sample size of some of the most popular iPhone models. Meanwhile, my colleague Robert Triggs pitched in with data from the iPhone 14 to complete the data set.

iPhone battery test: The results

Looking at the results, it is easy to see an overlying trend of improvements in battery efficiency. A cursory glance at the overall battery consumption at the end of our tests indicates a dramatic reduction in power consumption with the iPhone 13 series. Meanwhile, the iPhone 14 series largely continues the same trend. The iPhone 14 Pro, specifically, doesn’t quite match the benchmark set by last year’s Pro model but isn’t too far off either. However, adding a larger battery helps it achieve roughly similar longevity. That said, the results aren’t quite cut and dry.

Our iPhone 13 and 14 handsets survived the stress test with plenty of battery to spare.

Let’s start with some context. The A14 Bionic in the iPhone 12 was Apple’s first processor to be built on TSMC’s 5nm manufacturing line, but despite the efficiency gains that come with the smaller transistors, the discrete modem and dramatic bump in CPU performance over the A13 chipset meant that battery life suffered. In our tests, the phone dropped almost 30% charge over a 40-minute simulated gaming session and an additional 22% during a 40-minute Google Meet phone call.

Read more: Now is the right time to buy the iPhone 13

Interestingly, the iPhone 13 Pro exhibits the exact same battery consumption as the iPhone 13 in our simulated gaming test. We expected a bump in battery use because of the additional GPU core in the iPhone 13 Pro.

The iPhone 14 Pro is an outlier in our efficiency tests, but the larger battery helps.

This brings us to the outlier, i.e., the iPhone 14 Pro. This year, only the Pro-variant is sporting the new A16 Bionic processor built on TSMC’s N4 fabrication process. Apple claims that the efficiency cores on the A16 Bionic use a third of the power of competing products, but our tests show that the higher clock speeds eliminate much of the gains made with battery efficiency.

In most of our tests, the iPhone 14 Pro tracks roughly in line with the iPhone 13 Pro except for the video calling test. We clocked a 21% drop in battery life here which is a noticeable increase over the iPhone 13 Pro and iPhone 14. This could potentially be due to the new display sporting a panel area above the Dynamic Island. While this would consume a bit more battery life, it doesn’t entirely explain a 4% increase. That said, the iPhone 14 Pro is known to have a battery-related bug, and we’ll circle back for another round of tests once an update has been rolled out.

Better efficiency through hardware optimization

Robert Triggs / Android Authority

Looking at the broader trends with Apple’s chipset engineering, it is clear that performance, and more specifically, performance-per-watt, is improving, but absolute gains are slowing down. To be sure, Apple leaped forward with the iPhone 13 series, both with performance and efficiency, and has continued the trend with the iPhone 14. However, many of those gains in power efficiency are also a by-product of elements like more frugal displays, be it through absolute power consumption or the ability to downclock the refresh rate. We’ve seen similar benefits for Android smartphones sporting LTPO displays too.

With nine to 10 hours screen-on time, battery life is no longer a reason to put off an iPhone purchase.

Unlike previous years, Apple is also finally increasing battery sizes, which helps mitigate some of the effects of battery-guzzling components. What can’t be denied, however, is that the iPhone has shed its image of battery inefficiency. Even the most inefficient smartphone on our test bench, the iPhone 12, ended the benchmark session with about 35% charge leftover — despite the grueling benchmarking session.

With a more typical use case, nine to 10 hours of screen-on time is not out of the picture for the latest iPhone 14 series. That’s a particularly astounding figure, keeping in mind Apple’s lead in performance and a battery that is a third smaller than most equivalent Android phones. If battery concerns have previously put you off, don’t fret, longevity is no longer a reason to avoid Apple’s iPhone.

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