You are reading the article Adaptive Marketing: How To Make Your Clients’ Businesses More Agile updated in December 2023 on the website Katfastfood.com. We hope that the information we have shared is helpful to you. If you find the content interesting and meaningful, please share it with your friends and continue to follow and support us for the latest updates. Suggested January 2024 Adaptive Marketing: How To Make Your Clients’ Businesses More Agile7 Short-Term Adaptive Marketing Strategies for Your Clients’ Businesses 1. Optimize Your Clients’ Online Presence
With the world now working from home, now is the time to edge your clients’ businesses online where everyone can access them.
Start by taking stock of the products or services your client currently offers and make it easier, or altogether possible, to use them digitally. This might include specific aspects of their business, just one of their services or all of them.
Some possibilities to consider:
Maybe you can add another customer support channel to their website, like live chat or a chatbot to their homepage or help center.
It could be streamlining their fulfillment mechanism, so customers can check out faster, or adding live tracking. Or maybe it means automating part of your client’s sales process, like creating an AI-based lead prioritization system.
It could be as simple as improving their customer communication and setting up triggered emails. These adjustments don’t have to be drastic to make an impact and will help keep your clients afloat in the midst of change and uncertainty.
We recently asked our Partners how they’ve found success during this challenging time. Here are some of the responses we received that you can use to get inspired:
One agency moved a real estate client to the cloud.
Another set up store pickup as a delivery option for a catering company.
And another integrated Zoom into a yoga studio’s website, so they can offer online classes.
Additionally, driving your clients’ businesses forward in the wake of the Coronavirus may also mean improving their existing online presence.
If your client already offers their customers digital services or their entire business is already on the web, take a more holistic approach to see how you can help them optimize their user experience for a crisis.
This could include creating mobile-first experiences, helping your clients be available in real time, or building a more intuitive site structure.
Multiple Wix Partners have shared that they’ve added pop-ups, new site pages, and other resources to their clients’ sites to guide them during Coronavirus shutdowns.2. Reevaluate the Target Audience
With seismic changes in the way the world does business, like what we’re seeing today, you and your clients may also want to reevaluate who they’re trying to reach.
To make the most of your client’s resources, you may want to target a more specific segment of their usual audience. Or maybe there’s an entirely new group of prospective customers that are suddenly relevant to your client’s business.
Alternately, you may want to consider how the crisis is impacting different segments of their audience and see how your client can cater to each of them differently, in a way that matches their needs and state of mind.
When thinking about this strategy, for each segment of your client’s customer base, ask:
Where are they physically and digitally?
How does the current crisis affect them and what would motivate them to convert?
Has that changed since the start of the crisis at hand?
What’s the best way to reach them?
Part of understanding segments of a customer base means keeping up with their latest needs. You can use your preferred SEO tools to identify the keywords they’re searching for.
Maybe they also communicate in groups on social media or other online forums. See what they’re talking about right now, so you can help your clients capitalize on that intent.3. Offer Relevant Resources
Just because your client is responding to a major shift doesn’t mean they have to pause their lead generation. Just the opposite: You can still sustain growth during times of uncertainty and make the resources your client currently offers even more useful to their customers.
For example, if your client offers lead generation assets (e.g., ebooks, case studies, infographics), see how they can be updated to be more relevant to this present moment.
You may encourage your clients to create new resources altogether. Customers have more time on their hands and are looking for answers and useful materials. Now is the time to invest in those blog posts and thought leadership pieces.4. Strengthen Clients’ Customer Communities
With the world more isolated, people are looking for ways to connect. Help your client create spaces where customers can communicate with one another.
Whether it’s a place for customers to relate to each other about how they’re using your client’s products or services differently in light of the current crisis or voice general thoughts and concerns will depend on the client and their customers. Work with your client to pitch ideas along these lines and figure out what will be the most helpful.
Additionally, encourage your client to run webinars. Popular video conferencing platforms like Zoom and BlueJeans make it easy to bring large groups of people together and co-host from multiple locations.
You can also record those events and make them available to customers in the future, or leverage them as lead generation assets.
You and your client can also consider creating a more exclusive community, where the most loyal customers can have a place to connect. One way to do this is by adding a member’s area to their website where only certain customers can create profiles and access features that aren’t publicly available.
Finally, as an added benefit, when your client creates spaces for customers to connect, it shows that they’re not solely focused on their bottom line, but that they care about bringing people together.5. Evolve Your Clients’ SEO
It’s likely your clients’ customers’ search intent has changed as a result of the current crisis.
Because adaptive marketing and evolving your client’s content strategy also apply to SEO, consider implementing these tactics:
Use Google Trends to identify shifts in search intent.
See if there’s new search intent in Google Search Console, so you can optimize accordingly.
Create dynamic pages where you can quickly update SEO content and meta tags.
Focus on long-tail phrases and update existing ones to match what customers are searching for.
As you can now personally attest, crisis situations are fluid. This means it’s key to check for changes in organic search trends frequently – and react quickly – to keep your clients’ SEO content up-to-date and ranking as strong as possible.6. Strategize Your Clients’ Competitive Edge
Global crises like the one we’re facing now affect everyone, including your clients’ competitors. This may impact the way they’re strategically positioned against them. To your clients’ surprise, this may actually be the right moment to transform a threat into an opportunity.
Research competitors to see how they’re handling the current crisis and pinpoint ways you can help your client fill any gaps. You can also source inspiration from competitors to make sure your clients are keeping up, too.7. Iterate & Test
A Harvard Business Review article entitled Adaptability: The New Competitive Advantage highlights the importance of experimentation as part of a business’ adaptive strategy:
“…in an increasingly turbulent environment, business models, strategies, and routines can also become obsolete quickly and unpredictably. Adaptive companies therefore use experimentation far more broadly than their rivals do.”
This can apply to a client’s web design, SEO, or site content, as well as to their business model as a whole.
Additionally, don’t let failure get you down. Each test that doesn’t work brings your client closer to options that will. Even in the middle of a live marketing campaign, allow their business to constantly evolve, remove what doesn’t work, and try more of what does.Applying Lessons From the Short-Term Post-Coronavirus Learn From Your Clients’ Own Experience
Because each business is different – and because you and your clients know their businesses best – many of the key takeaways in the aftermath of an unexpected change can and should come from lived experience.
Once the dust has settled and you’re able to take a step back, take stock, and answer the questions covered at the beginning of this article with your new perspective.
Have a post-mortem meeting with your client after the major shift and get on the same page about what you want to integrate into their website or business to make them better prepared.Embrace Change
The only part of this time period that’s for certain? Change.
The unknown might feel nerve-racking or intimidating to you and your clients – and understandably so. The key is to go with the flow as much as possible and encourage your team and clients to do the same.
Additionally, there’s no need to try to hold all the answers. By adopting the principles outlined above, your clients will be positioned as strongly as possible, even when no one knows exactly what the future holds.Use a Platform That Allows You and Your Clients to Adapt Quickly
Choose an all-in-one platform that lets you create and collaborate quickly and efficiently. Without a centralized system in place, you lose time piecing together your business tools.
Instead, manage your team’s workflow in one place and focus your resources where they matter most. With Wix, you can build your clients’ online presence most effectively, do their SEO, analyze site performance, and more.
Find out how you can drive your agency forward as a Wix Partner.
Kobi Gamliel is the Head of User Marketing at chúng tôi and an experienced digital marketer. He managed a digital agency for more than 8 years and now uses that knowledge to lead marketing solutions for Wix users.
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Agile digital marketing: It’s time to consider how focusing on agility can reenergize your marketing efforts.
As a marketer, you are probably familiar with the traditional waterfall process. This is where your team creates monthly, quarterly, and yearly plans comprised of a series of initiatives to launch throughout the year. While it is straightforward, this approach still makes it difficult to foresee the market pulse from 12 or even six months out. As a result, this lack of predictability can derail workflows.
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When it comes to doing business in today’s dynamic marketplace, agility is paramount. For example, had Toys R Us elected to pursue an agile strategy, the company might still be in business today. Instead, the now-extinct brand signed a 10-year contract with Amazon to be the platform’s exclusive toy vendor. As a result, the company put off its own e-commerce innovation methods, leaving its team in a stalled state when the contract prematurely ended four years later.
If you’re worried that your business might be following a similar path, it’s time to consider how a new focus on agility can reenergize your marketing efforts.
The path to agility
Despite the appeal of agile digital marketing, it’s crucial to understand whether the process is best for your company. When I was deciding what approach worked best for our marketing team, I considered my answers to the following questions:
Do you have more than three people on your team? Agile frameworks yield greater results with larger teams.
Does your team work as a unit toward common goals, or do you have individual priorities and projects? If the latter is true, stick with a waterfall approach. Agile marketing is more effective when individuals with unique skill sets collaborate to produce a campaign together.
Is your project owner readily available to the team? If the person with all the answers is difficult to reach, your ability to produce work quickly will suffer, and an agile approach will be less successful.
Does your team require detailed processes or workflows to complete a project, or can it quickly adapt when new ideas emerge? Being agile is all about efficiency, so getting stuck in an outdated process will impede your ability to innovate.
Are you willing to make time for retrospectives, or is it essential that you move on immediately to the next project? Being agile requires inspection and adaptation. If you can’t make time to regularly evaluate how your work could improve, you are not committing to an agile approach.
Because we all work on multiple initiatives on any given day, it’s a struggle to analyze our work before charging off to the next campaign. Fortunately, we’ve recognized this and are working diligently to correct it.
5 steps to launch more agile digital marketing campaigns
Now, if you’ve determined that an agile digital marketing approach is best for your team, it’s time to dive into the steps of implementation:
1. Know your stuff
You’re already taking the first step toward adopting an agile process by having initial interest and an open mind. Continue to research the topic and learn best practices from the people and organizations that excel at agility. For those who are adamant about implementing an agile approach, complete a Scrum Master Certification course with your team to ensure everyone is operating on the same wavelength.2. Ask your stakeholders
Consult with your team members about which agile or scrum frameworks they want to implement. To be agile, your team will need to self-organize. Start by coming to a consensus about how you want to be agile. Schedule group meetings or one-on-one sessions with colleagues to flesh out these ideas. Take notes and find the similar areas individuals want to improve in — knowing where you need to grow pushes you forward into becoming an effective agile team.3. Implement tools
Adopt a project management tool to track your team’s progress. At Pantheon, we use Asana, but Trello and Jira are also solid options. On the other hand, you can take a simpler route and just use colorful Post-it notes on a whiteboard. Remember that project management revolves around breaking large projects into small tasks. So once you make those tasks, decide as a group how you want to organize check-ins and overall communication to keep the team running smoothly.4. Stay accountable
Schedule regular meetings to delegate responsibility, discuss work, bring up any outstanding obstacles, and evaluate your results. These check-ins could last 15 minutes, or they could even last up to two hours if you’re looking for a more complete retrospective. Hold yourself and your team accountable and don’t miss these meetings — your ability to function cohesively depends on this time of collaboration.5. Refine and adjust
The workflows you establish at the outset of your transition shouldn’t be the same ones your team has in place a year or even a few months from now. Instead, strive to constantly refine your frameworks in order to eliminate wasted time and resources. To do this, make sure to enable innovation from all participants, and empower your team to create the highest-value campaigns possible.
No matter the industry, success in business requires a forward-thinking approach that prioritizes innovation and change. If that description doesn’t match your current marketing strategy, the time to evolve is now — and an agile digital marketing approach could be your best solution.
Shira Chess is associate professor of Entertainment and Media Studies at the University of Georgia and author of Ready Player Two and Play Like a Feminist, coming this fall. This story originally featured on MIT Press Reader.
We’re living in a strange moment in history. In the face of COVID-19 many of us are withdrawing into our homes. Some of us suddenly have a surplus of time. While leisure might have once seemed like an unachievable goal, it now has an unsettling, tenuous quality: Rather than being born out of a desire for relaxation, it is the result of a slow-down that was forced upon us. Around the country and around the world, many of us are in a position where we are sequestered and desperately seeking new kinds of distraction.
In my forthcoming book, Play Like a Feminist, I argue that playing more games (in every way imaginable) is of import to feminists: It’s an issue of equality and quality of life, and one essential to restructuring the flawed nature of the video game industry. To that end, I argue that feminists need to find time and space to play more, and to create more opportunities for play for those around them. While my book could not possibly have anticipated the strange crisis of our current moment, I would like to suggest that some of you can use this opportunity to find ways to deliberately play more and do it on devices that you already own.
The problem is finding the right place to start. As a woman who has researched video games for more than a decade, I get many requests for recommendations from unlikely players. Most of the people who ask are not “hardcore gamers”—they are people who might be called “game curious” (a term that I have borrowed from movements based out of Toronto and Montreal). But, while the game curious might want to experiment with digital leisure, they don’t always know where to start: The Apple Store can be daunting and online lists work under the assumption that players understand the terminology, play styles, and the lineage of past games.
The following suggestions are for excellent games, meant for those who don’t play a lot. Some of them are artful and literary. Some of them are weird. Many are sweet and thoughtful. Most of them are engaging and might, perhaps, help to distract you in ways that will help you survive the next month (or longer). At the same time, I hope, many of the games I’m listing here might convince you that video games are important, and that playing and promoting play is an activist concern.
The following list is broken up by price points, for those who want to invest nothing, a little, or a bit more in your playful distractions.Free-to-play mobile games
While people are often dismissive of free-to-play (F2P) mobile games, they can be quite satisfying: not just as ways to “waste time” but as ways to meditate. Match-3 and puzzle games help to control our focus and relax us. At the same time, the organizational mechanics can be satisfying and give us a sense of control over the world around us.
The latest in the Diner Dash franchise is fast paced, funny, and cute. The player is a waitress managing customers, which is more fun than you might think. A good game for those of you looking to feel productive in this unproductive moment.
Dots & Co.
The games in the Dots franchise are a calmer, less visually stimulating version of the Match-3 style of game. The design is minimalist, the colors and animations are not visually overwhelming, and the game is a relaxing way to meditate while you play.
Hungry Babies Mania
A match-3 game with some excellent twists, and more levels than you could ever dream of. While you match fruits in a line, you can simultaneously feed grateful, cute, baby animals.
Polar Pop Mania
An excellent bubble shooter game that is light on narrative and has excellent physics. By tossing balls into the air you save cute baby seals on behalf of a mother seal; breaking them free gives a nice satisfying rush.Mobile games under $5
There are a lot of independent, smaller mobile games that are artful, literary, and satisfying. Here are a few to consider.
A weird and hilarious game where you play as a hole in the ground, sucking up everything around you; an apt metaphor for the current zeitgeist. Swallowing up the world into giant holes is the best possible way to spend a few weeks, and the game is still fun on replay.
A gorgeous silent puzzle game that involves rearranging hand-drawn squares as it tells you a story. It takes a while to get a hang of how to play, but once you get into it, the puzzles are absorbing and visually stunning. If you are going to stare at a screen, this is one of the best ways to do it.
A cool number logic game that would appeal to fans of Sudoku. The game is quiet and relaxing and thoughtful, and it is easy to get lost in. The surrounding art is calming and minimalist, and the logic puzzles are increasingly challenging.
Monument Valley (1 & 2)
The Monument Valley games are breathtakingly beautiful puzzles that have the player navigate through Escher-esque castles and landscapes. Looking at the structures and spaces differently yields answers, making it a game that helps us remember to keep perspective.
Ticket to Ride
The digital version of the popular board game has an excellent online version; you can multiplayer online with friends asynchronously. I always have at least two versions of the game playing in my everyday life, and you can play with bots if your friends aren’t available. When you get bored of the US map, alternate ones are available for purchase.
Rusty Lake Paradise (or any of the Rusty Lake games)Mobile games $5-$15
If you are willing to spend a little bit more money, you can have some truly excellent experiences on your mobile device. Here are a few suggestions.
Stardew Valley is the darling of independent games. It’s a deeply involved farming game that involves magical realism and romance. If you’re looking to get sucked into an easy, adorable game world for the next month, this is the best thing money can buy you.
Professor Layton: Curious Village
A story game where you play a detective, solving a larger puzzle in a small town by figuring out the solutions to short riddles. Some of the riddles might be familiar, others are new but the overlay of the cute villagers offering brainteasers is just the right level of fun. There are several other games in this franchise.
In addition, it is also worth mentioning that iOS has Apple Arcade that is $5 a month for unlimited games—there are some excellent options available, such as Sayonara Wild Hearts, Patterned, Jenny LeClue, and Sneaky Sasquatch.
Regardless of what you choose, remember that there are things to do on our screens beyond refreshing the news and scrolling social media. Video games are not all just violent, gun-filled explosions. Try a few experiences, expand your world, and escape for a while.
Django is a web framework that is popular for its ease of usage. Django like many other web frameworks comes equipped with a lot of features and functionalities that can be used without much code to write. Django-admin is one of those features.
The admin offers a lot of hooks for modification, but do not rely on them completely. It is probably time to develop your own views if you need to give a more process-centric interface that abstracts away the implementation specifics of database tables and fields.
Some tips to ensure that your django project is secure are discussed below.Using Secure Sockets Layer(SSL)
Deploying your project on HTTPS is important. If not, there is a possibility for someone to gather data from your web application when you are in a public place.
Change the default admin URL from /admin/ to another name. if needed, host the admin in a different domain entirely.
Change your domain as shown below.urlpatterns=[ path(‘/admin/’, admin.site,urls), ]
Change the above mentioned URL to something that is not common and not very easily accessible or recognized.Urlpatterns=[ path(‘my-special-tts-admin’, admin.site,urls), ] Use two-factor authentication
When you demand a password plus something else to authenticate a user for your site, you’re using two-factor authentication (2FA). Apps that need a password and then text you a second login code before allowing you to log in are likely employing two-factor authentication (2FA).
You may enable 2FA on your site in three ways −
2FA through SMS, which entails texting a login code. Although this is preferable to simply needing a password, SMS messages are surprisingly easy to intercept.
Two-factor authentication through an app like Google Authenticator, which produces unique login codes for whatever service you sign up for. Users will need to scan a QR code on your website to register it with these chúng tôi app will then generate a login code that they can use to access your website.
Using a YubiKey to enable 2FA on your site is the safest option. When your users try to log in, they must have a physical device, such as a YubiKey, which they must plug into a USB port.
Any of the 2FA techniques mentioned above can be enabled with the help of the django-two-factor-auth module.
Make sure to emphasize the need for stringer passwords and make sure you maintain stronger passwords for admin pages/site.
Make sure to install django-admin-honeypot.
Install the django-admin-honeypot library on your old /admim/ URL to collect attempts to hack your site if you’ve relocated it to a new URL or even chosen to host it on its own domain.
When someone tries to get in to your previous /admin/ URL, django-admin-honeypot generates a phoney admin login screen and emails your site administrators.
The attacker’s IP address will be included in the email created by django-admin-honeypot, so if you detect repeated login attempts from the same IP address, you can restrict that address from using your site for further security.
Always make sure to use the latest version of Django since it has security upgrades and bug fixes.
Remembering the environment, you are in and using, will let you be aware of any changes to the production data.
The reason why ethical SEO professionals don’t offer guarantees is simple:
We don’t control Google.
Going all the way back to 2003 and the first major algorithm update – nicknamed Florida – SEO professionals have dreaded and eagerly anticipated algorithm updates.
No matter how experienced you are, you can’t predict how a major algorithm update will affect your site’s rankings.
An SEO professional can do everything right and still see a negative impact from an algorithm update.Can I Get a Medic, Please?
Recently, Google confirmed a major broad core algorithm update.
This update appears to mostly have affected healthcare-related sites.
In typical Google fashion, Google’s guidance on how to recover your rankings if you were negatively impacted was non-existent. They basically said just keep creating great sites.
According to Google, major algorithm updates happen several times per year.
Major shifts are nothing new for SEO pros.
But how are we preparing our clients, or for in-house folks, our bosses – for the inevitable negative impact of a major algorithm update?3 Different Types of Clients/Bosses
I like to classify our clients into three different categories. For those of you who work in-house, you can probably find that one of these categories fits your boss or whoever judges how your efforts are going.
It’s important to recognize the type of client or boss you are dealing with when creating strategies for preparing them for algorithmic shifts.
Two of these types of clients/bosses are good to have. One is not that great, but can be tolerable if handled correctly.I Don’t Care
This client has little to no knowledge of digital marketing, and they don’t want to know about it.
They hired you for a reason, to get their search engine marketing done.
They may look at the reports you give them, but their eyes glaze over if you try to explain them.
These clients can be frustrating when you need some direction from them – as they usually won’t be able to give any.
They can also be prone to a snake-oil sales pitch, so it’s important to make sure they know about the great results you’re providing even if communicating those results can be painful.
But this type of client also allows many SEO professionals to do some great work.
When you work for these clients, your results are up to you. You aren’t encumbered by micro-management or told that the results are not because of your efforts.
For the most part, these are good clients to have.I Know SEO
This client is great because they understand what you are trying to accomplish.
In many cases – especially on enterprise accounts – these clients can steer you through the red tape. They actually help you do your job better.
These clients are not easily bamboozled, so snake-oil salesmen look elsewhere.
They can be frustrating when there are disagreements. They hired you to help them, but often they’ll override your judgment.
This type of client can also be hard to please.
They want results and they know what it takes to get them. They can often cause you to overservice (or, in the case of in-house, put in more hours) in order to make them happy.
Overall, this is a great client to have because they can actually enhance your SEO efforts.I’m Confident & Clueless
We’ve all seen this type of client, or boss.
Question every move you make.
Forward email from SEO spammers, asking why they keep getting emails saying their SEO isn’t up to par.
Follow every “SEO guru” and get distracted by every shiny object.
The best way to handle this type of client is to continually focus on results – celebrating every win, big or small.
Client education is also very important for this type of client.
If done right, they eventually morph into one of the other two types of clients – not always, but often enough.4 Ways to Prepare Clients for Algorithm Updates
As stated earlier, it’s important to understand the type of client or boss you’re dealing with when putting together a plan to prepare for algorithm updates.
Below are four top tactics to prepare clients for an inevitable shift.
Not all of these work for all types of clients, so I’ve specified which types are most likely to respond to each technique.1. Provide Weather Reports
Not only do you need to keep up with what is going on with Google’s algorithms, you need to communicate what’s going on to your client or boss as well.
Even if there is an update that doesn’t affect you, you should mention it to your client in an update.
If you don’t already, I highly recommend reading Barry Schwartz’s Search Engine Roundtable every day as he covers pretty much every major algo update in detail.
Also, it’s a good idea to monitor the SERPs for your main keywords – not just for your own site’s rankings, but for fluctuations of all of the sites. A major algorithm update doesn’t have to happen for your site to be affected.
BEST FOR: I Know SEO / I’m Confident & Clueless2. Celebrate Every Win & Keep Score
SEO is a “what have you done for me lately” game.
Clients and bosses tend to forget all the good things you’ve done when something goes wrong.
Few clients or bosses are going to be your cheerleader. In most cases, you are responsible for publicizing wins.
Celebrate wins early and often. Communicate every win you have.
Don’t skimp on communicating the challenges or setbacks – but don’t let those overshadow your wins.
You may need to remind your boss or your client of how well they have done in the past when the present you receive from an algorithm update puts them in a panic.
Remind them that the best indication of strong future gains are past results.
BEST FOR: All clients3. Be the First to Know
Communicate early and often.
There is nothing worse than having your client or your boss tell you about a traffic or rankings drop. When they beat you to the punch, it looks like you aren’t paying attention – even if you are.
This relates highly to the weather alert recommendation above – if you see something is wrong, you need to tell the client. No exceptions.
If you’re celebrating your wins, keeping score, and communicating what’s going on, you shouldn’t have an issue putting out a five-alarm alert when your site is negatively impacted by something Google has done.
The quicker you get everyone on board with working toward recovery, the better off you are.
By communicating the problem and shifting the blame to Google, you can navigate the rough waters of a decline. If you try to hide the decline, you’re probably going to get fired.
BEST FOR: All clients4. Educate
You need to make sure that your client or boss knows that, eventually, they will probably be negatively affected by an algorithm update.
Let them know that they will also benefit from algorithm shift sometimes.
Teach clients and bosses about how Google works. Tell them about past updates and tell stories about how other clients have been affected by updates of the past.
If you continually educate and talk about what really happens during an update – which is frequently nothing – you’ll have a better client/boss when the updates happen.
BEST FOR: All clients
More SEO Resources:
Featured Image: Created by author, August 2023
The Internet of Things is changing so much about our home lives these days. Whether it’s the way we handle our home security, our Internet connectivity, or even the way we wash our clothes, it seems like you can’t escape the ever-increasing number of appliances that are getting hooked up to the Web. But what about our kitchens?
As IoT continues its inexorable march into the future, here’s a list of some of the most innovative and exciting developments in kitchen IoT that can help you take your home into the 21st century.Smart Fridges
As one of the first devices in the kitchen that gained Internet connectivity, smart fridges have quickly evolved into one of the central members of the smart home that can help you do everything from scheduling your day while you drink your morning coffee, to ordering groceries when you start to run low. Some of the more recent innovations include internal cameras tied to external displays that will let you see what’s inside the fridge without opening the door, which can reduce energy costs from the heat exchange that happens each time you swing it open.Smart Microwaves
From one of the oldest to one of the newest innovations in IoT kitchen appliances, smart microwaves are looking to make a big impact in 2023. With the introduction of the Alexa-compatible AmazonBasics microwave, a whole new category of products has opened up which can be voice activated, alert you on your smartphone when your food is done, and even re-order popcorn for you when your stash runs out!Smart Cooking Appliances
Not everyone can be an expert chef, which is why it’s great that so many new IoT cooking appliances have hit the scene that make the process of whipping up the perfect eggs or baking a beautiful cake easier than ever. Whether it’s WiFi-connected sous vide machines, IoT-ready crock pots, or smartphone-linked thermometers, being able to monitor and control your cooking process from anywhere in the house is the ultimate in lazy-pro cooking technology.Odds and Ends
Next there’s the The Sensor Can, which takes the mess and fuss out of trying to get something gross into your trashcan while also getting the lid open with your hands or foot. From SimpleHuman, the Sensor Can responds either to hand gestures or voice commands, which means you can shout “Open can!” from across the kitchen and hit that three-point shot with your wadded-up pile of wet paper towels cleanly and with no hassle.
Finally, we wouldn’t have a complete list of IoT kitchen gadgets if we didn’t mention GE’s line of connected ovens, which can make long cook times (like getting a big turkey ready) that much easier and less stressful, allowing you to come and go as you please and be able to turn off the oven from wherever you are in the world — just in case you have to run to the store to pick up pumpkin pie before the stuffing has to be on the table!
A tech writer with seven years of experience in the industry, Chris Stobing has come to MakeTechEasier to do one thing and one thing only: make tech easier for the people who need it!
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