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LinkedIn is a professional channel connecting professionals across the world to make them more productive and facilitate hiring and career progress. People update their profiles with their skills and resumes to enhance their professional connections and contacts. It helps them to reach out to a number of people and also to get better job opportunities for themselves.
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LinkedIn started in December 2002 and launched on May 5, 2003. It was founded by Reid Hoffman and his team members, the great team from Paypal and in collaboration with chúng tôi In late 2003, later investments were made by Sequoia Capital, which is an investment company. Later in June 2008, it was purchased by Sequoia Capital, Greylock Partners, and other venture capital firms. They purchased a 5% stake for $53 million. The idea behind this was a professional site to help people job searching and recruiting best talents from across the world.Here we list down some embarrassing mistakes
We sometimes do not accept requests of people we might have known in a meeting or might be a stranger: This is when we do not respond to a stranger’s request to connect, just because of lack of clarity. Be humble, take some time, visit his profile, recollect, and maybe just drop out a message to know each other better before connecting professionally. This might be humble feedback to someone willing to connect with you. Be humble! Might be the person was just seeking your help in earning a living. Maybe he was in need of some earning. If you can help someone, there is no better deed than it!
Avoid treating the networking site as a dating site: Sending generic connection requests can be a big mistake. Sending default connection requests to people you do not know or have known at a meeting might seem very unprofessional. One must properly specify how you are better connected and why you would like to connect with him to exceed your professional network. It’s, thus, not a dating site. It’s a professional network. It helps employees to reach out to their dream jobs. It can also help you sometime in the future!
Asking for recommendations from least known contacts: Asking people to recommend you, people who just know you, or some might even wonder whether they know you. As recommendations emphasize your skills, on the skills of even the one referring you, asking such favors might be childish on a professional network. Once you’ve worked with your colleague, you can ask him/her to recommend you to some job he is well known or has got his contacts up to.
Overusing endorsements feature: People generate endorsements for their friends; this might be fake. Friends endorse each other without realizing whether the skill sets are present in their contacts or not. Endorsements should speak out for your colleagues. It will help HR professionals to identify the best talent globally and recruit them for the best payable jobs in the market.
Using unprofessional photos: People or students sometimes put photos on the beach, posing with friends, or in restaurants /hotels, which look very unprofessional. Remember, Linkedin is a professional social networking site. Be professional and upload photos at an office, work, or library. Solo passport-size photos look much simpler and define you better as an individual…
Exaggerating your resume: Many people exaggerate their resume, over-boost their skills when they lack many skills, and mislead the hiring folk. This doesn’t much serve the purpose of the HR who use LinkedIn as a major recruitment tool for various job profiles across locations.
Subject to self-assessments and self-given titles: Sometimes, exaggerating oneself with self-given titles may seem childish on LinkedIn. It can lead to an image of self-exaggerating and over-expectations from the job profile. This can be misleading.
Exaggerating or Inflating your experience. It’s bad enough to inflate your experience, strengths, achievements, skills, and accomplishments on your resume. But when you do it on LinkedIn or any professional network, people who know the truth will see it. If your co-workers or former co-workers happen to look at your profile and see you posting accomplishments or responsibilities that they know you didn’t have much of or you were not actually good at, they will know that you’re lying and misleading others on such a reliable, professional networking site. Next time people might hesitate to trust you.
These minute mistakes must be corrected because it sometimes becomes embarrassing for others connected to you. It might have a negative impact on your HR if you’re looking out for a job.How to avoid such mistakes on a LinkedIn profile?
STEP 1: Put up a professional profile pic. Make sure it’s professional; you’re not posing, taking selfies, munching up in restaurants and hotels, or sitting up with friends on a beach. Students shall not put very glary profile pics. It’s not a friendship or dating site; it’s a professional network!
STEP 2: Make a profile true to yourself. Write down your true, real-life achievements. Do not exaggerate. Do not write up skills that you do not have. Be true to yourself; do not fake. Your work should speak up for yourself. If possible, you can also upload papers and publications published by you on your LinkedIn profile.
STEP 3: Do not ask for endorsements when you do not have the requisite skills. Do not ask friends to endorse you and recommend you. Put only those skills which you possess as your skills. If you do not possess a skill, do not ask your friends to endorse you. This is a professional site.
STEP 4: Do not ask just acquaintances to write reviews for you. This might seem fake and misleading. Reviews should be written only by colleagues who know how good you are at a particular skill. Those who know you are weak at a skill might see you as a faker if you put up false reviews by friends and relatives. Try to help out all and make tasks easier for all. To outreach the best talents across boundaries.
Here are some definitions to get you well acquainted with some terms of LinkedIn:
Connections – Connections are other registered users whom you invite and send requests to connect to on a free accessible LinkedIn site.
Second-degree connections – Friends of your connections are your second-degree connections.
Third-degree connection –Connections of your second-degree connections are your third-degree connections.
Profile page – This is your personal page on LinkedIn. All registered users on your LinkedIn account, with LinkedIn, can view it (unless you set it to be a private page). Your profile page can list your experiences, projects, training, internships, education, past work history, current and past projects, groups and associations, and more. Users can also forward your profile page to contacts on their lists. You can also make your profile page public, i.e., even people not on LinkedIn can view it.
Recommendations – Your connections can write recommendations, testimonials, and reviews for your profile. These can be a powerful way you can be recommended for good jobs in the market.
Introduction – Introductions are when a third party introduces two people who weren’t currently connected but will hereby get connected after the introduction. For instance, your colleague Sue and your client Dan don’t know each other. Introduction to each other can help either way to solve both work-related and personal problems.Few Tips for Your LinkedIn Profile:
Tip 1: Remember that your boss, people you work with, your colleagues, your known contacts, and others at your organization will be able to see your LinkedIn profile. Do not regularly post updates or update your profile. It might give a bad picture that you are searching for other jobs!
Tip 2: It’s an obvious point, but it’s one that people forget: information. Make sure that you respect confidentiality; business should be confidential. It’s not your personal information; it’s the company’s property! And don’t give away information that could harm your organization or leak or damage any other data of its client or for its future use.Remember these guidelines when using LinkedIn:
Use introductions usefully – Success on LinkedIn relies heavily on reputation and how you address and put up yourself. Be careful when you ask for an introduction, recommend or introduce yourself to others. It defines you completely and does so only if you truly think everyone can benefit.
Always tell the truth, be it your profile or your achievements – When discussing where you’ve worked, your projects, your work, anything, and what you’ve accomplished, be honest and don’t oversell yourself but speak the work you did.
Be professional – LinkedIn is used mainly for networking and hiring. Stay professional and maintain the true etiquette anytime and at all times. Use other sites like Facebook for personal posts. No personal posts on LinkedIn.
This article was just a way to help you connect better and also help you build up a professional network where the impression, be it personal or professional, that you put up helps you to find a better job, a better professional environment, and a happy and empowered workplace to work at.
You're reading 8 Embarrassing Mistakes On Linkedin You Should Avoid
Fusing affordability with top-notch performance, Chinese smartphone manufacturer, OnePlus, has made quite a name for itself over the last few years. It delivers world-class customer support, rarely misses to roll out updates on time, and, most importantly, always strives to achieve the improbable.
So, whenever a OnePlus launch party comes around, enthusiasts across the world keep their eyes peeled, hoping to see something spectacular. This year, due to the COVID-19 pandemic, OnePlus was forced to conduct its launch event in an empty auditorium.
Fortunately, thanks to technological efficiency, users across the globe were able to attend the “party” through live stream, saw the unveiling of OnePlus’ latest offering. Hence, despite the subdued launch, OnePlus managed to gain enough traction for its latest flagships: 5G-enabled OnePlus 8 and OnePlus 8 Pro.
What do you get with OnePlus 8 for how much?
OnePlus has bumped up the price quite significantly this year, but that’s not necessarily surprising considering the performance you get, at least on paper. The OnePlus 8 starts at $699 and goes all the way up to $799. As you might have guessed already, the price difference is primarily due to onboard storage and RAM.
The more premium choice gives you 12GB of RAM and 256GB of storage while the base variant comes with 8GB and 128GB options. Verizon and T-Mobile, too, are bringing the OnePlus 8 to the United States. However, it is only the former that’d support the blistering millimeter-wave 5G.
Please note that if you wish to experience OnePlus 8 on Verizon’s super-fast network, you would have to shell out $799 for the 8GB/128GB variant.
With the confusing pricing option out of the way, let’s take a look at what you get under the hood. Powered by Snapdragon 965, OnePlus 8 should annihilate pretty much anything that you throw its way. It also has a beautiful 6.55-inch, 1080p, 90Hz display, and a beefy 4300 mAh battery, guaranteeing seamless viewing. Finally, you get three rear cameras — 48MP primary, 16MP telephoto, and 2MP macro — and a 16MP front shooter.
Not that shabby for a sub-$700 device, we believe.
What do you get with OnePlus 8 Pro and for how much?
Now that we’re done with OnePlus 8, let’s take a look at its bigger, beefier, and more expensive sibling: the 8 Pro.
The OnePlus 8 Pro starts at $899 — $200 more than the OnePlus 8 — and goes up to $999. The cheaper 8 Pro gets you 8GB of RAM with 128GB of onboard storage, while the top-end variant sports 12GB of RAM and 256GB internal memory.
As the moniker suggests, the Pro variant is bound to have some improvements over the regular OnePlus 8. And we are pleased to inform that these changes are quite significant.
First off, the 8 Pro comes with a bigger 6.78-inch, 1440P screen with a refresh rate of 120hz — delivering a richer viewing experience than the OnePlus 8. The rear camera setup on the OnePlus 8 Pro gets an additional 8MP telephoto lens, bringing optical zoom into the mix. And finally, the battery, too, gets a generous 210 mAh upgrade, bringing the unit up to 4510 mAh.
OnePlus 8 or OnePlus 8 Pro — Which one to get?
Before we pit the newly-released devices against some of the leaders of the segment, we must talk about how the two fare against one another.
Ranging between $699 and $999, it’s fair to say that neither of the devices is cheap. OnePlus has clearly tweaked its famous ‘Flagship Killing’ persona to become one of the juggernauts in the business. However, if you can look beyond the dramatic change of stance, you get to pick between two very capable devices.
If you want to save a couple of hundred dollars and want a super-smooth device that also promotes one-handed functionality, OnePlus 8 should be the obvious choice. Again, if you have money to spend and want the best possible screen, an additional telephoto lens, and Warp Wireless charging, the 8 Pro should fit the bill perfectly.
Performance-wise, both OnePlus 8 devices should leave you satisfied, as both are powered by the latest Snapdragon 865 processor and 8/12GB of RAM. So, ultimately, it boils down to your priorities; features you’re looking for in your new flagship.
Should you consider OnePlus 7T?
In late 2023, OnePlus released the OnePlus 7T and 7T Pro, boasting improvements over the previously-launched 7 and 7 Pro. Now, with the launch of yet another new lineup, comparisons are bound to arise.
Thanks to the introduction of 8 and 8 Pro, OnePlus is selling the OnePlus 7T at a reduced price of $499. At that price — $200 less than the OnePlus 8 — you get the same display unit and tri-camera setup with a telephoto lens. You miss out on 5G, a slightly bigger battery, and the latest Snapdragon 865 processor, but if you’re only concerned with real-world performance, you’re unlikely to notice much difference between the 865 and 7T’s 855+.
So, unless you’re desperate to have the latest Snapdragon chipset, a hole punch display, a bigger battery, or 5G, there’s no need to shell out $200 for the latest OnePlus 8.
As already mentioned, OnePlus also launched the 7T Pro last year. Sadly, that device isn’t officially available in the United States.
Should you upgrade from 7/7T?
Having gone through the spec sheet, we can clearly establish that the OnePlus 8 flagships are fantastic devices. However, when pitted against their predecessors, they have a hard time settings themselves apart.
OnePlus launched the OnePlus 7 and 7 Pro last year. The bigger and arguably better, 7 Pro, landed in the USA as a T-Mobile exclusive, sporting a $669 price tag — a good $30 less than this year’s regular OnePlus 8. At that price, it offered a 1440P, 6.67-inch display with a respectable refresh rate of 90hz; Snapdragon 855 chipset, a robust triple-camera setup, and the best of all: a motorized pop-up selfie camera, which made the screen notch-free.
OnePlus 7T, on the other hand, improved on all aspects of the 7-series duo but introduced a teardrop notch — a step in the wrong direction after 7 Pro’s motorized pop-up camera.
OnePlus 8 and 8 Pro have traded the teardrop notch in favor of a hole-punch display. Thanks to Samsung, the idea didn’t come off as a shock, but it’s still not as immersive as the 7 Pro’s flawless screen.
Practically, there’s no reason why a OnePlus 7 Pro/7T user would feel the need to upgrade just yet. The battery, of course, is an aspect you could consider, but the difference isn’t decisive enough.
We believe 5G is going to be the only legitimate difference maker here, as none of its predecessors possessed the ability to work on the latest network band. So, unless you’re determined to have the best possible chipset or 5G, we’d recommend to wait for a bit and see what OnePlus comes up with later in 2023.
What about other flagships?
Unless you’re married to the idea of buying a OnePlus flagship, you’d be wise to look for alternatives. Here, we give you the two best options you could consider.
Samsung Galaxy S20
Naturally, when you’re thinking flagships, you can’t discount the leading smartphone manufacturer in the world: Samsung. The South Korean OEM has already launched its S-series flagship for 2023 — Galaxy S20 — and all three have been received with great aplomb.
Pixel 4 XL
Thanks to a bunch of leaks and a rather steep price tag, the Pixel 4 duo failed to garner the fanfare they anticipated. Sure, they had almost all the bells and whistles you would want in a flagship, but Google’s asking price was still too high for most users.
A few months have flown by, and Google has started to offer lucrative discounts to get its 4-series devices off the shelves. After the latest price cuts, you could get a Pixel 4 XL for $600 — a steep $300 cut from its original asking price. The regular Pixel 4, too, has seen a nosedive, but its poor battery life has kept it off our list.
The Pixel 4 XL, of course, comes with Google’s unmatched software wizardry, which would allow you to experience Android 11 and 12 ahead of anyone else. The camera might only be a dual sensor, but it shoots better than any other cell phone on the market — especially in poor lighting conditions. Google’s “revolutionary” Soli Radar might not be lucrative to all, but it’s not as bad as you might think. Gestures have improved quite over the software updates, and Google promises to work on them for the foreseeable future. The thick bezels could be a turn off to some and there’s no 5G support to boot. But, despite the shortcomings, we feel the overall package is a lot more compelling than the regular OnePlus 8.
What does the future hold?
Having already discussed the OnePlus 8 duo and their competitors, we shift our attention to upcoming flagships, which may or may not make the game more complicated for the Chinese smartphone manufacturer.
As we all know, OnePlus likes to release two new smartphone lineups each year, with the latter always carrying a considerable spec bump. Last year, we saw the 7T pair dampen the charm of the 7 and 7 Pro. This year, the upcoming 8T duo — still under speculation — is likely to do the same.
Later this year, Samsung is set to launch the Galaxy Note 20. We don’t have much info at hand, of course, but it will certainly be an upgrade over the Galaxy S20. Google, too, will release the Pixel 4a and 5, respectively. While the former won’t be in the same performance bracket as the OnePlus 8 duo, the latter is expected to give them a run for their money.
The OnePlus 8 series has firmly established the Chinese OEM as one of the big players in the industry. And that’s not necessarily a good thing. Sure, we’ll continue to get brilliant devices from the Chinese powerhouse, but that “flagship killing” philosophy will be sorely missed.
With the 8 and 8 Plus, OnePlus has attempted to take on the new world, blessing the devices with the revolutionary 5G technology. And while we can’t help but admire the firm’s brave attempt, we must also point out how unnecessary it feels. We are still at least a couple of years away from unlocking the full potential of 5G, and that is something manufacturers must keep in mind before making all their flagships 5G capable. Especially when it bumps up the price out of our reach.
At the end of the day, people, who are looking for a powerful 5G flagship and love the flavor of OnePlus, can happily pick the OnePlus 8 Pro. Followers of OnePlus’ original motto, however, would probably benefit from waiting or picking a different smartphone.
Everyone’s talking about the iOS 8, and with all the excitement and hype, you’re tempted to upgrade immediately. Wait! Stop for a moment. While upgrades are beneficial, timing and compatible devices should be considered before downloading the new software. As I write this post, I just finished downloading the iOS 8 to my hard drive via iTunes. And you’ll know the reason later why I chose this method instead of the OTA (over-the-air) download.
The iOS 8 is packed with new and improved features, including the HealthKit, Continuity, Reachability, Family Sharing, iCloudDrive and more. But before upgrading, here are the things you should know to avoid the risk of losing your files, experience the glitches and lags, or worst, a factory reset of your device.
Note: Make sure you create a full back up of your iOS device in your hard drive. The automatic backup usually works its way once you plug your device, but you may also conduct a manual backup of the files – transfer of library purchases and apps as well.1. Deleting files isn’t an option – it’s mandatory for OTA
Apple’s famous tag line for iPhone 6 and iPhone 6 Plus tells us it’s “bigger than bigger,” so as the iOS 8, which is also greedier than the iOS 7 when it comes to requirements. It’s 1.1GB and requires you to have at least 5.8GB storage in your iOS device to successfully update via OTA to give more space for the installation and extraction of software.
Instead of having it delete your precious media files (this is unimaginable for iPhone 16GB owners), you may upgrade using the traditional software update: download the iOS 8 via iTunes in your computer, though the download time depends on the speed and stability of your Internet connection.2. Say goodbye to jailbreak tweaks (for now)
The jailbreak community is silent for now. Who knows when the next iOS 8 jailbreak will roll out? Are you willing to give up all the Cydia tweaks you’ve purchased and installed?
Hackers and developers will always find ways to discover the loopholes to make rooms for jailbreak and hacks. However, Apple will surely roll out updates to patch the bugs so don’t expect a quick release; perhaps it could take them weeks or months.3. Slow response on older iOS models
The iOS 8 is robust and requires bigger storage, memory, cache, and faster processor for smooth transitions and operation under the hood. If you’re using older devices such as iPhone 4S and iPad 2/3, you might experience slow response and lags from the system once you install it.
For those who owned these legacy devices, upgrade them at your own risk. There are also features in iOS 8 that you can’t even enjoy. In fact, if you’re already experiencing slow response and glitches to your iPhone 4S that runs in iOS 7, you may consider thinking again if your device finds the new software tolerable. Personally, I installed the iOS 8 in my iPhone 5S (just imagine, this is one of the new generation models) and observed that the Assistive Touch responds slower than before.4. The iCloudDrive transition and the iOS 8/Yosemite tandem
The iCloudDrive is one of the new key features of iOS 8 that allows you to save and store your documents in the iCloud and access them across iOS devices. Once you upgrade, your iCloud account is automatically converted to iCloudDrive for your mails, media and file backup.
It’s a cool feature, only if you’re using it with Yosemite (which is not yet released). The iOS 8 and Yosemite complements one another for the iCloudDrive transition. Better wait until the latter is released for Mac users.5. Continuity isn’t for everyone
Sorry for the iPhone 4S, iPad 2 and iPad 3 owners – the feature isn’t available in your devices. Continuity is another new feature of iOS 8 that allows you to make seamless transition from your iOS device to Mac for phone calls, writing emails, experience the Hand-off feature and among others. Just like the iCloudDrive, the iOS 8 and Yosemite are core systems to enjoy them at full blast.6. You can downgrade to iOS 7 but…
You do it at your own risk and it’s only possible for iOS 7.1.2. Apple doesn’t recommend users to downgrade to avoid performance and compatibility issues. As of this writing, downgrade is possible unless Apple stops signing the iOS 7.1.2 firmware file.7. Corporate-owned devices incompatibility
Wait until your IT department rolls out a notice that the corporate devices are ready for the iOS 8. Apple included significant and improved features for enterprise users such as the expanded data protection, improved UI for remote management device that can affect your access to the company’s network and accounts if the IT department hasn’t made configurations and updates.
Most likely, the IT department is also waiting for Apple to fix certain bugs before they release an official iOS 8 compatible version of your company’s mobile app solution as well. Better ask your IT guys before upgrading.8. Drains your battery faster
After installing the iOS 8, I observed my battery usage and found that it’s eating my battery life faster than before. I already tweaked the Location Services – the System Services have default “Location Services” toggled-on, including a breakdown of system services – but the battery percentage constantly decreases for about 3-5 minutes in a normal web browsing via LTE connection with adjusted display brightness.Conclusion
Maria Krisette Capati
Krisette is a technology writer who loves to cover disruptive technologies, trends, and a myriad of rumors and news updates. To satiate the inconsolable longing to feed her gadget addiction, she simply writes and tinker her gadgets for reviews. You may follow her blurbs, too! @krisettecapati
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The face you make when you realize you’ve made a social media mistake.
Mistakes happen to the best of us, but there are some your business can’t afford to make. Spare yourself from embarrassing or costly social media mishaps using this post to fully understand:
Social media do’s and don’ts
What you should avoid on social media
How to stop social media mistakes from happening
Let’s turn your social media miseries into social media magic!Social media do’s and don’ts
Before we jump right into giving you a fright with scary social media mistakes, let’s review some simple social media do’s and don’ts:Do: Tightly align with your other channels
To ensure you’re providing a seamless experience for your followers, you want consistency across your online (and offline) presence.
Make sure your profile pictures are the same across all your social sites by including your favicon or logo and keeping your cover photo consistent across sites. You should also check to ensure your business descriptions are consistent across all your social media profiles.
This will allow you to grow your following as people who see your business elsewhere online will easily be able to recognize your social media profiles’ posts.
Here’s an example of one business’s display ad versus its Instagram account:
The logo on the bottom left of the display ad above doesn’t fully match the one on this business’s Instagram page. The display ad also doesn’t touch on the main points mentioned in the brand’s bio. Meanwhile, the Instagram page doesn’t include any images of the apparel sold on the display ad. A consumer might be confused seeing this business on and off social media.Don’t: Hop on a trend just for the sake of it
While it can be tempting to jump on viral social media marketing trends in hopes of increasing your reach, you don’t want to sacrifice your tightly aligned branding in the process. Some trends may not be the best fit for your business’s social media accounts–and that’s okay. It’s better to be strategic about the social media trends you adopt.
Here’s an example of a brand hopping on a trending hashtag without understanding the intent. The trending hashtag was meant for domestic violence awareness, not as a fun conversation starter. This brand had to apologize for its tweet and eventually deleted it.Do: Promote your business regularly
Coming off as too “pushy” on social media is a valid concern, but many businesses forget to actually share promotional content. While you want to share engaging or educational content for your followers to interact with, it’s also okay to simply toot your own horn with the occasional “sales-y” post.
By using the 4-1-1 rule, you can ensure the majority of your content is engaging enough to keep your audience hooked while also regularly promoting your business.
This small business Instagram page has a mix of content that’s both business-focused and fun.Don’t: Treat it like you would a personal platform
Let’s face it: Most of our experiences on social media stem from our own personal accounts. It can be easy to treat your business’s accounts like you would your personal platforms, but you’ll want to remember to match your post style, tone, and frequency with that of your brand.
It can help to do some target market research to understand what types of posts your audience might prefer that could be different from what you’re used to on your personal accounts.
This type of post could come off as a bit too personal—even for a fitness business account.15 social media mistakes to never make (and how to avoid them)
Stop these social media mistakes in their tracks before your business falls victim to them with these social media tips:1. Forgetting your social media goals
We wanted to kick off our list of scary social media mistakes with one that can make or break your online presence. Want to know a surefire way to guarantee you won’t see results from your social media posts? When you have no goals to measure your performance against, you’ll have no idea how to provide structure to your social media progress.
Your social media goals are vital to your business’s digital marketing success, and each post should have a goal assigned to it. That way, your posts have a clear purpose—making it easy for you to brainstorm content. Plus, this helps you make your call-to-actions more precise so that your audience can take action upon seeing your posts.
If you’re struggling to set a series of goals for your social media strategy, try using the SMART method. This ensures that whatever objectives you set out to achieve on your social media posts are specific, measurable, achievable, relevant, and time-bound. With the SMART method, you’re making your social media goals easy to understand, track, and achieve.2. Copy typos
Everyone makes mistakes sometimes, so don’t beat yourself up if this social media mistake happens to you. However, make every effort to check that your copy is spelled correctly, and is grammatically correct, clear, and concise. When you do have a typo pop up, though, be sure to correct it as soon as possible. Avoiding this social media “don’t” might require taking an extra minute to read back any content for edits. You could even try implementing marketing tools, like Grammarly, to help ensure your drafts are clear of errors.
This example proves that even big brands can fall victim to copy errors.3. Using the wrong image sizes or video specs
Try using tools like Canva to size out your creative assets for social media ahead of time. Also, be sure to save our handy image below to use as a guiding light when creating custom image or video marketing materials for social media:4. Not using videos
It can be tricky to hop on the video bandwagon since most businesses assume it needs to be a full-fledged production. While those types of videos are great if you have the bandwidth and budget to produce them, it’s important to note that videos quickly shot from your phone can be just as effective.
This is one of those cases where some video content is better than no video content. This is especially true as we’re moving towards a more video-based social landscape with the rise of platforms like TikTok and more.
Try starting off small by brainstorming a few quick ideas you could pull off in-house, like employee or customer testimonial videos, behind-the-scenes footage of your business, product demos, and much more.
An example of effectively sharing a customer testimonial video on social media.
Related: Looking for video ideas? We’ve got you covered!5. Poor editing
With photo and video-based content comes the need for finetuning and edits. As a busy business owner, you probably feel like you don’t have a ton of time to spend editing your social content. However, clean and clear content can make your business stand out in saturated social spaces. For example, over 70% of businesses in the US use Instagram. That increased competition justifies taking a bit more time and resources to ensure you get your social media edits right.
Make your social media editing easier by knowing what to look out for. Here are three main editing buckets you can use when evaluating your social content, along with some questions to ask yourself for each:
Copy: Are your captions clear, concise, and free of grammatical or spelling errors? Do you clearly call out the action you want your audience to take after seeing your post? Are you using social must-haves like hashtags or emojis?
Image and video quality: Are your images clear and cropped correctly? Is your video able to load quickly? Are your transitions smooth? Is it the right pixel and file size for your desired platform? Is it easy to watch or understand?
Branding and purpose: Does your post connect back to your social media goals? Is it clear that the post belongs to your brand? Does the voice, tone, and style of this post align with your brand?
If you find your editing is on the heavier side, that may be a sign that you should work with a marketing partner to help you avoid this social media “don’t.”
This brand portrays itself as a family-friendly restaurant, but the language in this Tweet is anything but that. It doesn’t align well with who they might be targeting across other channels, and it comes off as offensive and in poor taste. A quick editing session for quality assurance could have caught this.6. Straying from your brand style
Congratulations! You’re finally bringing new potential customers to your social media pages. But when they arrive at your profile, they’re confused and unsure if it’s really your business that they’re about to follow.
Falling victim to a fake profile is something most of your followers have likely dealt with before. For example, Facebook reported up to 2.2 billion fake accounts in just the past couple of years. With stats like that, there’s no question that your audience will be on high alert for bots and fake profiles floating around social networks.
The easiest way to make your brand appear unconvincing? By not sticking to what your audience might know and recognize!
Avoid this by including your business’s logo in your profile, keeping your images aligned with brand colors, and using an authentic voice and tone so as to not come off as “spammy” or “sales-y.”
While this small business Instagram page does use a logo, it only has five posts and none of them include photos or videos of their finished pieces—this could make a consumer weary of whether it’s really the correct business account.7. Ignoring tags, mentions, and messages
Have you ever tried to give someone a high-five only to have them leave you hanging? How embarrassing! That’s the same feeling your followers get when they tag, mention, or direct message your business only for you to ghost them in response. Plus, staying on top of social buzz about your business means you can be part of the conversation, and you can control your business’s social narrative as it evolves.
Assigning just a few minutes per day or every other day to check in on all your notifications and inboxes is a simple way to avoid this social media mistake.8. Posting too little or too often
A consistent posting schedule is key to social media success. For example, when you post too little, your pages may as well be playing cricket sounds. Your brand will seem unexciting—making your audience think you’re unworthy of a follow. Meanwhile, posting too often can fatigue your audience. It’s best to strike a balance for a posting frequency that’s just right—which will be different for each platform. Try checking out these resources to find out the best times to post, like:
If you’re struggling to come up with content and stay consistent, try implementing our free marketing calendar and use our post ideas for social media holidays to fill in any social media gaps you may have.
A marketing calendar like this can help you manage your post consistency.9. Posting the same thing across all platforms
Different social media platforms means different audiences, messaging, and post formats. Many of your loyal customers may be following you across multiple social media platforms, so saying the same thing over and over again on each one will give your audience a poor impression of your brand.
You don’t have to reinvent the wheel for your posts on every platform. Simply take your main marketing message and tweak the content slightly to create variations fitting for your different social media accounts.
For example, if you’re promoting a limited-time offer, you might do a text-based post about it on Facebook, a shorter version of that same post for Twitter, and a quick video with varying captions for Instagram, Snapchat, and TikTok.
Adjusting your content to meet audience expectations across platforms takes practice, so be sure to use reporting tools to track your post progress on each account. With that data, you’ll learn what types of messaging resonate best over time.
This small business is promoting the same event on Facebook and Instagram. However, you can see from the bottom image that it used a much more concise caption on Instagram to better fit that platform’s caption style.10. Being afraid to try a variety of placements or post types
It’s no secret that social media has evolved quite a bit since its rise in popularity. For example, Instagram started as a platform to just post stagnant photos, but now there are multiple post and placement types like Instagram Reels, Stories, and more. While it can be tempting to stick to what you’re familiar with, the introduction of various post types is the perfect opportunity to get seen in more places, like the Instagram Explore page.
If you’re unsure how to best execute a trendy new post type, like a Live story, try checking out what other accounts in your industry have done for that specific format to get inspiration.
Another option would be to lean into influencer marketing and pay a socially savvy professional to create a new type of promotional post for your business. There are many micro-influencers out there that have reasonable fees for small businesses, so don’t be afraid to reach out and create a lasting partnership for ongoing social success.
Instead of creating an Instagram Reel themselves, the brand in this example paid this influencer to create one for them.11. Not reposting content from others enough
No conversation should be one-sided. Your followers want to hear from you, but they also want to contribute to your social media activity, and they want to hear from others too. When you’re the only one posting content to your social media accounts, you can slide into the habit of hitting the same type of post repeatedly. Eventually, your followers will get tired of your content.
Give your audience a fresh perspective by reposting content from other businesses, creators, or even customers.
Related: Get tips for user-generated content to build your social presence.12. Not rewarding your audience for interacting with you
This small business owner gave her customer a shoutout and tagged her on her page in return for her willingness to be in this video post.13. Buying followers
You read that right. Buying fake followers is, unfortunately, something that’s possible on social media. As a small business in a niche market, this might be a tempting option when your social media growth feels slow. However, you’ll want to do everything you can to avoid this social media mistake at all costs because your real followers will catch on. Basically, buying followers is a social media mistake that simply never works and ruins your business’s reputation—not to mention it could get your account shut down by going against platform policies!
Instead of buying followers, check out resources like our post on how to grow your Instagram following fast. Focus on the quality of your followers, not quantity, by building relationships with your customers on social media.14. Not being flexible with your budget
Our free marketing planning template can help you set up your social media budget for success.15. Not leveraging retargeting
Falling victim to this last social media mistake means you’re missing out on a strategy that your competitors are most likely using as 70% of businesses choose to implement social retargeting. Social retargeting is a great strategy to increase engagement by leveraging an audience that’s already familiar with your brand. Plus, it can help turn prospects into customers.Skip these social media mistakes for scary-good results
To recap, here are our top four social media do’s and don’ts:
Do: Tightly align with your other channels
Don’t: Hop on a trend just for the sake of it
Do: Promote your business regularly
Don’t: Treat your brand account like a personal platform
And, here are the 15 social media mistakes you never want to make:
Forgetting your social media goals
Using the wrong image sizes or video specs
Not using videos
Straying from your brand style
Ignoring tags, mentions, and messages
Posting too little or too often
Posting the same thing across all platforms
Being afraid to try a variety of placements or post types
Not reposting content from others enough
Not rewarding your audience for interacting with you
Not being flexible with your budget
Not leveraging social ad retargetingSusie Marino
Susie is a senior content marketing specialist at LocaliQ where she uses her experience as a PPC consultant to share tips, tactics, and best practices. Outside of work, Susie loves to get outside for some snowboarding or (once the cold weather melts away) hiking!
Other posts by Susie Marino
Even getting a short and straightforward answer from Chat GPT sometimes becomes frustrating because of how it usually generates its results. Even if you want to just ask for a basic recipe to make apple juice, it will first write an intro, explain why you should drink it and then starts answering the main query.
Prompt Style #1. [Return just the main response. Take out the pre-text and the post-text]
To tackle that add “[Return just the main response. Take out the pre-text and the post-text].” You can save a lot of time by using this simple string. This string tells the module to skip the introduction and conclusion and go right to the main answer to my question.
[Guide to voice and style: Write at a 5th grade level. Use clear and simple language, even when explaining complex matters. lean toward short sentences. Don’t use jargon or acronyms.]
Prompt #2: Simple way to explain or write anything: [Guide to voice and style: Write at a 5th-grade level. Use clear and simple language, even when explaining complex matters. lean toward short sentences. Don’t use jargon or acronyms.]
Using the above prompt, you’re specifying Chat GPT to explain anything in simple English.
Check this article: 100 Most Useful ChatGPT Prompts For Writers
Nonetheless, you may find that regular talks in Chat GPT are boring and artificial.
All you have to do is use this prompt:
[Voice and style guide: Write in a casual, friendly way, as if you were telling a friend about something. Use natural language and phrases that a real person would use: in normal conversations]
Prompt #3. [Voice and style guide: Write in a casual, friendly way, as if you were telling a friend about something. Use natural language and phrases that a real person would use: in normal conversations]
[Format your response using markdown. Use headings, subheadings, bullet points, and bold to organize the information]
Here’s what you will get:
Being creative with Ai is the best thing you can do. Even if we take the same example from the above points, “What is a Black Hole?” there are multiple ways Chat GPT can answer that. And our favorite is when it gets punchy and metaphorical.
Using this prompt will add magic to even a simple sentence:
And here’s what you’ll get:
Want your GPT responses to be more persuasive? Chat GPT can easily do it for you.
It creates a sense of engagement and connection, making the information more memorable and relatable. It also helps to break up dry, technical language, making it more accessible and enjoyable to read.
Here’s the prompt:
Let’s see how it works if we provide it with a similar example:
Prompt #6: [Voice and style guide: Use a convincing tone, rhetorical questions, and stories to keep the reader interested. Use similes, metaphors, and other literary tools to make your points easier to understand and remember. [Write in a way that is both educational and fun.]]
The most compelling part about this prompt is the way it can be used to discuss any topic. This piques the reader’s interest, making them want to keep going until they find out what happens.
Here’s how to do it (remember to keep the text inside quotes):
Rephrase this text “your text” in [style]
Let’s take our example on Black holes, and ask GPT to answer the same questions in Shakespeare style:
All you have to do is add [Author Name style] to the end of each query, as we did in the image above.
Gabriel Garcia Marquez
By experimenting with different styles, you can find the one that works best for your specific needs.
Chatbots have been a hot topic in marketing for years now.
These bots automate everything from sales and customer service to post-sales servicing, helping businesses reach more customers with each passing day while saving time by eliminating the need for human intervention!
But there is always the potential that can’t be reached or seen when it comes down to just one tool alone.
Hence, chatbot implementation requires constant monitoring if we want them to accomplish their full goal range, which includes both successes and failures journey to fundamentals.
To better understand handling a successful website with Chabot to increase your inquiries and convert them into sales, enroll on this online digital marketing course to become a marketing expert to lead your own company online.
Also, in this post, we will walk you through the 7 common chatbot mistakes that will cost your conversions in the long run.7 Chatbot Mistakes That Will Cost You Conversions 1. A Lack of Solid Strategy
Chatbots aren’t just for marketing; They can be used to turn prospects into loyal customers or grow their customer base by introducing new people.
If you want a successful chatbot, make sure that your business targets are well-defined and attainable.
For your chatbot marketing strategy to work, you need a clear idea of what goals and objectives are important.
Understand your goal on;
How can you drive traffic and revenue to your site?
How can you cut business costs?
How can you increase user retention?
Follow this strategy to reach your goal;
Understand what the client wants,
How do they expect it to be done and then complete the task in the proper order?
Make sure you don’t just focus on one activity; schedule time for this endeavour throughout the day!2. Not Naming your Bot
When you’re starting to build your chatbot, one of the most important things is making sure that people can identify who they are talking with.
This means having a unique name for their bot – one which distinguishes it from all others like yours and also makes pronunciation easy enough so as not to lead users into confusion or frustration when trying to say, “Hi Google! TalkToMeManager automatically starts here.”3. Long Messages
Chatbots are an excellent way to streamline the entire customer experience.
With that in mind, you have one major concern left- making sure your chatbot messages don’t get too long or complicated to avoid confusing any users during their time on it.
Also, remember that every message should give clear instructions for completing tasks to keep them engaged and interested in what is happening at this company.
The more specific and clear your chatbot’s purpose is, the better.
You should keep users engaged with what they’re saying by making every message count and not wasting any time or energy trying to sell them anything!4. Pushing your Bot Too Hard
Some bots will go to incredible lengths to get people to interact with your brand to increase client engagement.
You may unintentionally bombard them with empty or unwelcome messages.
Overdoing promotions is negative in the long run and may even force them to download an app or leave your website.
So, moderation is crucial: you send out just enough information when someone stops interacting in the middle of a chat without overloading people.5. Launching Bot without Testing
User testing is necessary, but many companies skip this crucial step. They trust the chatbot to function without any issues whatsoever, which may come back and bite you in the long run.
Fortunately, there’s a clear solution that doesn’t take too much work – find users who are willing to introduce your bot by sending it out on their own so they can provide feedback right away when things go wrong or need changing upfront before launch day arrives.6. Your Bot does not Convey Brand Identity
Your brand is your identity in the business world. It can effectively make customers want to buy what you have, even if they might not know exactly how it works or why buying from one person instead of another would be better for them.
Customers have a right to be disappointed when they find out that their chatbot experience doesn’t match what was expected.
For example, suppose you expected an AI conversation but had human-like interactions. In that case, customers will lose trust in the brand and leave both exchanges or on your website altogether!7. Providing No Information about your Bot’s Abilities
What will customers feel when they think that the bot will be able to help them only for it to turn out not to? This can get frustrating on the part of your clients.
Introducing your bot to a new conversation can be tricky without introducing yourself, and it’s even tougher online.
Firstly, you need to let them know who they’re talking with by saying “Hi there!” or some other kind word;
Secondly, make sure that all expectations are managed, so users don’t have any negative experiences from the interaction- this includes telling people what our bots aren’t capable of doing!Bottom Line
Creating a chatbot is not easy, but you can avoid common pitfalls and produce an excellent end product with these few guidelines in mind.
One thing to remember about designing your bot’s user interface It should be simple enough for users who aren’t familiar with ️ technology or how algorithms work.
If you’re still having trouble managing your website and chatbots, sign up for our digital marketing course to learn how to master SEO and sales automation.
I hope you have better insight into Chatbot Mistakes That Will Cost You Conversions.
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