Trending December 2023 # 5 Ways To Combine Seo & Sem For More Effective Marketing Roi # Suggested January 2024 # Top 15 Popular

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As a marketer facing economic uncertainty (and the resulting budget cuts), it’s more important than ever to evaluate your company’s digital strategy.

So, how do you maximize results if you have fewer resources and funds to work with?

How should you allocate your marketing budget to generate the highest return on investment (ROI) possible?

On February 22, I moderated a webinar with Ryan Maloney, Manager of SEO Success at Conductor, and Alice Tonks, Paid Search Customer Success Manager at Adthena.

Maloney and Tonks walked through five ways you can effectively leverage paid and organic search to boost your performance and grow your business this year.

Here is a summary of the webinar. To access the entire presentation, complete the form.

The State Of Search

As companies begin to strap up their wallets due to a decrease in consumer spending, we’re learning that it’s becoming even more important to use organic strategies to pick up as much traffic as possible.

But before we dig deeper into how paid and organic work together, let’s differentiate organic search from paid search first.

An Organic Search (Search Engine Optimization or SEO) result is any search query result on a search engine results page (SERP) that is earned rather than paid for.

[Learn how to use both to ramp up your success] Instantly access the webinar →

5 Ways To Combine SEO & SEM For More Effective Marketing ROI

Here’s the winning formula to transform your business and increase your revenue: combine SEO with SEM for unbeatable marketing ROI.

Here are five ways to make sure your online success soars.

1. Allocate Paid Search Spend Using Organic Search Performance Insights.

Start by using keyword research to understand where you’re underperforming.

This will help you understand your target audience and decrease unnecessary ad expenditures.

[Learn how] Instantly access the webinar →

2. Inform Your Content Strategy With SEM Keyword Performance.

Identify your most valuable paid terms then work with your content writers to incorporate high-value terms into organically-driven content pieces.

[Get more ROI with SEO & SEM] Instantly access the webinar →

3. Perform Competitive Research Using Paid & Organic Insights.

Get to know your competitors and categorize them accordingly. Then, cross-analyze them with your own paid & organic research to get a clearer picture of the landscape.

[Get a real-life example] Instantly access the webinar →

4. Incorporate SEO Best Practices When Creating Paid Campaigns.

When creating paid campaigns, avoid self-cannibalization of your organically targeted keywords in order to align the technical health of your website.

[Learn how self-cannibalization hurts your ROI] Instantly access the webinar →

5. Enable Cross-Team Communication & Collaboration.

After you get the full story, monitor and share the performance with both SEO and SEM teams. Then, work together to own your targeted SERPs.

[Slides] 5 Ways To Combine SEO & SEM For More Effective Marketing ROI

Here’s the presentation:

Join Us For Our Next Webinar! KPIs, Metrics & Benchmarks That Matter For SEO Success In 2023

Reserve my Seat

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Featured Image: Paulo Bobita/Search Engine Journal

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5 Ways Brands Can Build An Enterprise Seo Culture

Across every industry, vertical, and product/service category, search and SEO culture has emerged as the beating heart of a successful enterprise marketing operation.

SEO insights provide business intelligence not only to marketing but to operations, product development, and customer service, among others.

Enterprise search enables brands to not only respond to, but actually get ahead of consumer demand in position, and be equipped to capitalize on trends as they emerge.

In this increasingly digital world, where inbound marketing is powering rich, fulfilling customer interactions and relationships, success in enterprise SEO is success in business. That’s no exaggeration.

And it all hinges on your ability to build and nurture enterprise SEO culture.

What Does Successful Enterprise SEO Culture Look Like?

You would be forgiven for thinking culture is a bit of a buzzword – but it’s a lot more than that.

At the enterprise level, SEO culture is:

The way your SEO team interacts and collaborates internally and across the organization.

How SEO is prioritized by leadership, and how the budget is allocated as a result.

The mixture of people, process and platforms that drives marketing performance.

A shared mindset and commitment to better serving and scaling the business.

Knowledge, beliefs, habits, and best practices that support SEO, and how the business benefits from SEO.

Building an enterprise SEO culture is challenging, but the benefits are well worth it.

In SEO organizations with a positive culture, search is recognized as integral to the business and championed across business units.

Let’s take a look at five specific ways you can build and protect this culture in your own organization.

Five Ways to Build an Enterprise SEO Culture

Start with a common objective and shared goals.

Build trust and rapport inside SEO and across the brand.

Develop and invest in your people.

Shore up operations with empowering processes and technology.

Establish a Center of Excellence to replicate successes and support organizational maturity.

1. Start With a Common Objective and Goal

What is your SEO vision and mission? How does it align with your company’s broader business goals and objectives, and what key results will move those forward?

Developing a solid understanding of the landscape in which you’re building this culture is critical to its success.

This is where a modified SWOT analysis can help. Take stock of your strengths, weaknesses, threats, and opportunities from both an SEO and an organizational perspective.

SEO is not an island. You don’t want your team operating in a silo, disconnected from the organization as a whole. List internal barriers to a results-based SEO culture across the organization, and begin formulating the ways you’ll overcome them.

Enlist the help and support of cross-departmental leaders and any C-suite stakeholders in developing your SEO vision.

Don’t create it on your own and try to sell it to them after the fact. Help them develop their own understanding of what SEO brings to the table from day one.

2. Build Trust and Rapport Inside SEO and Across the Brand

Creating a culture of trust is no small feat – it’s an ongoing process that takes an unwavering, everyday commitment. Trust can take years to build, and just moments to break.

In enterprise SEO, you might also be dealing with trying to build and nurture trust across time zones and cultural boundaries; with internal teams and third-party contractors alike.

Again, this is where getting stakeholders involved early on in meaningful ways can pay big dividends later on.

Keep these in mind as you bring on new team members and scale your SEO operation:

Hold regular one-on-one meetings.

Be fair when giving feedback to team members and cross-departmental colleagues.

Don’t wait for people to raise issues with you – approach those who may be struggling silently.

Acknowledge that failure will happen and be okay with it when it does.

Be clear about who serves as the point person for important contacts across the brand.

Set ground rules and communicate them clearly.

Be accessible to team members and cross-departmental collaborators alike.

Implement a zero-tolerance policy for bullying and model healthy conflict for team members, instead.

Su also recommends that leaders provide coaching and mentoring opportunities to those interested or those who show potential.

This brings us to your next culture-building step.

3. Develop and Invest in Your People

How will you keep SEO team members engaged and feeling fulfilled?

Despite their incredible responsibilities and the size of the website or network of sites they manage, enterprise SEO organizations tend to be small and close-knit.

In fact, the typical in-house SEO team has 2–5 members, regardless of whether the business has fewer than 100 employees or more than 1,000.

The skills required for these SEO positions are both broad and highly specialized, and span both the technical and the creative.

In addition, succeeding inside an enterprise organization takes a whole other skill set – business acumen, reporting mastery, exceptional communication skills, and political awareness among them.

It’s essential that you don’t burn out these “unicorn” employees and churn through them. They’re in short supply, and once your organization becomes known as a toxic place to work, you’ll struggle to find qualified applicants at all.

Develop hiring and onboarding best practices that will enable you to find the best fit not only for the skills gap you need to fill but for the culture you’re trying to create, as well.

Ask yourself:

Do our HR policies and strategy support SEO team members and make them feel safe?

Are we addressing diversity, equity, and inclusion in real, meaningful, and measurable ways?

Do SEO team members have access to training, certifications, and other educational opportunities to keep them engaged and at the top of their game?

Are we being proactive in providing professional development and mentorship or relying on team members to self-identify with their needs?

Are we creating a culture where open communication and collaboration are rewarded?

4. Shore up Operations With Empowering Processes and Technology

Documenting standard operating procedures and fleshing out reporting processes may make your eyes glaze over – and those of your team members, as well.

Make sure you’re using technology to intelligently automate as much of the redundant, rote work of enterprise SEO as possible.

Free up team members for more impactful pursuits such as interpreting the output from those tools and evangelizing SEO successes with cross-departmental teams.

SEO has the capacity to provide invaluable business intelligence. Make sure your enterprise team is equipped with the technology and processes to:

Understand and activate real-time opportunities gleaned from consumer search data.

Make real-time content and offer optimizations that better deliver on customer expectations.

Dynamically adapt to real-world events in your vertical and potentially interruptive political, social, economic, and technological happenings.

Have both a high-level, birds-eye view of SEO performance and the ability to dig in and get granular.

Combine search data and other business intelligence to capitalize on new opportunities and emerging trends.

You can read more about how search and business intelligence work together to support enterprise goals here.

5. Establish a Center of Excellence to Replicate Successes and Support Organizational Maturity

Finally, all of these processes and best practices you’ve developed must be made replicable and scalable. The best way to achieve this is through the development of your enterprise’s SEO Center of Excellence.

This is where the mindsets, skill sets, and toolsets that power exceptional SEO performance come together in a living, breathing repository you’ll keep updated as your operation evolves.

Your Center of Excellence will guide onboarding, training, professional development, adherence to internal and industry best practices, performance frameworks, and more.

As you grow your team and your enterprise SEO strategy evolves, the Center will serve as a single source of truth for your team.

This is where you’ll share learnings, celebrate successes, strategize, evangelize, and mature as an organization.

I share more about sharing SEO insights and inspiring interorganizational action here.

Key Takeaways

Building a healthy, sustainable enterprise SEO culture takes time and an unwavering commitment from leadership.

So-called soft skills – communication, collaboration, and curiosity among them – are integral to a positive culture.

SEO culture isn’t exclusive to the SEO team. Early and ongoing support from the C-suite and other department decision-makers is essential.

Investments of time and budget must consider the SEO organization’s people, processes, and technology to produce the balanced approach required for long-term success.

Enterprise SEO culture, best practices, and knowledge are made scalable and replicable through an established Center of Excellence.

More Resources:

Image Credit

In-post image created by author, July 2023

How To Combine Two Columns In Excel: 5 Best Methods

Excel comes with various formulas and commands that you can use to manipulate data and discover data insights for professional or personal needs. One such functionality of Microsoft Excel is merging columns and rows to merge data from different cells.

When merging or combining text or number entries from one column to another, many questions could arise. For example, the time needed, loss of data if any, loss of formatting, and so on.

Read this article until the end to discover some of the best and smart methods that enable you to make Excel combine two columns of data automatically.

About the Merging & Center in Excel

Let’s say you downloaded a comma-separated value (CSV) file of employee details from the business HR app or portal.

You find that there are many columns of data. It could be possible that merging all the columns like first name and last name, area code and phone number, designation and department, and more into one column makes more sense than individual columns.

It would come to your mind that Excel has a neat Merge & Center function which might come in handy to combine data from different columns in one.

Unfortunately, that function is only for formatting columns and rows. It doesn’t combine the data of the columns and rows being merged. It just simply takes the data from the cell to the top right corner of the cell range being merged.

Then how would you combine two or more columns in Excel automatically without manually typing the data yourself? Find the answers below:

1. How to Combine Two Columns in Excel: Using Flash Fill

Flash Fill uses the AI algorithm of Excel to recognize patterns from adjacent cells and columns and perform the action that you just completed. When you use the Flash Fill command, Excel replicates your movement in milliseconds.

Hence, this is the fastest way to merge multiple adjacent cells’ data into one column. Here are the steps to follow:

Ensure that the columns you want to merge are next to each other.

Also, the destination column should be just the next right column. Check the image to understand better.

Excel will copy your moves for the selected cell and combine two or more cell data into one column.

2. How to Combine Two Columns in Excel: Using Ampersand Operator

Ampersand or the & symbol works as an operator in Excel. Here’s how you can use this symbol to combine multiple columns into one column in Excel:

Go to the cell where you want merged data from two or more cells.

Type equals (=) to initiate a formula.

Use the arrow keys to select the first cell and put an & symbol.

Now select the next cell and put another &.

Do the same for any successive cells that you want to merge.

Hit Enter.

You should now see that the ampersand operators have merged multiple cells into one cell.

Now, copy the formula and select a range of cells in the column and paste it.

You’ll see that Excel applied the formula of the first cell of the combined data column to all the cells that you’ve selected.

Here, you must note that when joining data or texts using a formula, the combined data cell’s values or entries will change when you change the input data of the formula.

Keep reading to discover a trick to just copy value and paste it without a formula to disallow data alterations when the input cell data changes.

3. How to Combine Two Columns in Excel: Using the CONCAT Formula

You can also use the CONCATENATE or CONCAT formula to join texts or numbers from multiple Excel cells to one cell and then copy the formula across the column. This will enable you to join multiple columns into one column. Here is how it’s done:

Select the first cell under the column header.

This is the column header where you want to combine other columns’ data.

Enter equals (=) and then type CONCAT.

Start a parenthesis and type in the cell address for the first cell or select that using the arrow keys.

Now, type a comma (,) and select the next cell that you want to combine.

Close the parentheses and hit Enter.

If the formula works, copy and paste the formula into the whole column.

Excel will source the adjacent data from multiple cells automatically.

That’s it! You’ve successfully combined two or more cells’ data in one column.

4. How to Combine Two Columns in Excel: Apply TEXTJOIN Function

TEXTJOIN’s working is very similar to that of CONCAT, but here you can use a delimiter like a comma, hyphen, space, and so on. Look at the working steps below:

Select the target cell and enter an equals sign.

Now, type TEXTJOIN.

Start a parenthesis.

Then, you need to choose a delimiter. Let’s use a hyphen as a delimiter.

To use hyphens, type “-”, and the formula will ask you to choose between TRUE and FALSE. This is to command Excel whether it needs to count empty cells or not.

Select TRUE, type a comma, and then start adding the cell addresses that you want to combine separated by a comma.

Close the formula with a parenthesis.

Hit Enter and you’ll see that Excel has combined the cells in a flash.

Now, copy the formula you’ve just created in the whole column to merge two or more columns.

5. How to Combine Two Columns in Excel: Using Add-Ins

There are many Excel Add-ins that perform cool tricks like forcing Excel to combine two columns. One such Excel Add-ins is Merge Cells. Here’s how you can get the Add-in and combine two columns in Excel:

Select the Add-ins icon and then choose Store.

In the Search box, type Merge and hit Enter.

Merge Cells Excel add-in will show up.

Select the Add button to install the add-in in the Excel desktop app.

Once installed, go to Developer and again select Add-ins.

Now, Merge Cells will show up as your add-ins. Select the tool.

It should open as a right-side navigation menu on the worksheet.

Now, the tool will offer three data combining options: Merge by row, Merge by column, and Merge into one cell.

Choose any and then select a delimiter under the Separate values option. You can choose between Space, Line Break, and Other.

In the Options field, choose Clear processed cells.

Now, for the Place the results option, choose the Top-Left cell.

That’s it! Hit the Merge Cells button to combine one or more columns into one column.

Formatting Tips When Combining Columns in Excel

Keep Values Only

The downside of using formulas to combine two columns in Excel is the values of the cells where you have combined data, will change when you update the data in the related cells.

Hence, you must apply this formatting in Excel to keep values only. Here’s how it’s done:

Once you’ve got the combined data in a column, select the entire column.

Press Ctrl + C to copy the content of the columns.

Now, press Ctrl + V to paste the same data on the same cell ranges.

Now, Excel will only retain values in the combined cell area and not the formulas.

How to Display Number Formats After Combining Columns in Excel

If the target cell removes formatting of numbers, dates, or currencies, you can use the TEXT function to keep number formatting. Check out the example steps below:

Begin with the equals (=) sign to start a new formula.

Choose the starting cell, enter an ampersand symbol (&), and add any delimiter that you want like “-”.

Now, enter another & symbol and type TEXT.

Then, select a value for the TEXT function. The value should be the second cell that contains a number.

Enter a comma and then dictate the number format. For date, use “dd/mm/yyyy”.

Finish typing the formula by entering a parenthesis. Here’s the complete formula:


Hit Enter and two cells will be combined with no loss of number formatting.

How to Combine Two Columns in Excel With a Space

When combining cells using any formula like CONCAT or ampersand operator, you can add a delimiter, like space. To add a space between two cells in the target cell, simply place the following code in between the cell addresses:

&" "&

An example of a complete Excel function with space as a joiner is as below:

=A2&" “&B2&” "&D2

How to Combine Two Columns in Excel With a Comma

Let’s consider you need to combine the content of multiple columns in one column while separating the content by a comma.

Follow any of the above methods mentioned in the CONCAT or ampersand section. Simply, place the following code between each cell address:


The complete formula will look like this as shown below:



So far you’ve discovered five different methods to merge two or more columns in Excel into one column. Also, you’ve explored some formatting tips and tricks to make the combined column look logical and understandable.

5+ Best Local Seo Software

5+ best local SEO software [Free, Paid]




SEO works when you optimize your site to provide amazing content while also providing a brilliant user experience for search engine users.

The key to local SEO, like with SEO in general, is to capture someone’s attention while they are still receptive.

Identifying the core keywords to target is often very simple and self-explanatory for the majority of small companies.

The free SEO audit will go through your site’s URLs and alert you to any problems with titles or shallow content.

Numerous surveys have shown that more than 70% of consumers perform internet searches before visiting a business or making a purchase.

Search engine optimization (SEO), also known as organic search marketing, is simply a process that sends signals to search engines that your site is the best, most trusted, and most authoritative in your industry.

What is the best way to do local SEO?

They’re a great source for targeted traffic, so in order to prove that yours is the best site worth showing to your target audience, you can do either of two things:

Get an SEO specialist to ensure you rank at the top of search engine results

Get an SEO software tool that can analyze your site and help you rank better.

A specialist will analyze, review, and implement changes to your site so as to optimize it for search engines – in short, they know which buttons to press to get you at the top.

Identifying the right local SEO software and implementing it can make all the difference in terms of a local business’s online visibility.

What parameters should I look for in a local SEO software?

An effective keyword tool research includes competition analysis, as well as the insights of strategies you employ to get a higher position and a clear outcome.

Consider the local SEO software provider’s ability to offer you a website audit with suggestions for improvement in search engines depending on your location.

SEO execution on several platforms, including social, mobile, and desktop, with change tracking and monitoring data, is a cornerstone of an active online presence and a consumer trust builder.

Last but not least, customer support with ongoing expert coaching is an important factor to consider when selecting a local SEO software provider.

Remember that in such a competitive industry, you should only get the service from a trustworthy vendor, through the company’s official website, to avoid any scams or money waste.

Now that you know what SEO software can do for you, and what to consider as you look for one, the next step is to find a reliable tool.

What are the best local SEO software to boost my rankings?

This tool offers comprehensive keyword research, domain analytics, backlink tracking, as well as search breakdowns on desktop and mobile platforms.

Although it is not as compact as Moz Pro, this tool has a fantastic feature called SEO ideas, which gives it a competitive edge over other tools.

It also comes with Trello integration, which means you can create a task and delegate to your team.

Why we like SEMrush:

Its SEO ideas feature offers unique value

Identifies high probability ranking pages

Hyper-local SEO targeting

Keyword suggestions

Proactive SEO recommendations

Custom business solutions for special marketing needs such as on-site training, add-on features, and custom keyword databases

Position tracking tool checks which keywords trigger different SERP features, both owned by you and those owned by your competitors


All the tools and reports your business needs nowadays to stay ahead of the competition and attract growth.

Free trial Visit website

This tool is revered for its exceptional web crawling capabilities (over 6 billion pages on a daily basis), comprehensive domain monitoring and analysis, as well as in-depth SERP analysis.

Ahrefs comes with a dashboard that displays everything you need to execute your SEO activities, both in summarized and detailed formats.

This SEO software tool meets all your SEO needs by providing comprehensive reports, competitor analysis, keyword research, backlink checks, research on what content works for your niche, keyword rank tracking, and monitoring your niche through alerts.

It also comes highly recommended by leading marketing and SEO names such as Neil Patel (KissMetrics), Brian Dean (Backlinko), and Jon Cooper (Pointblankseo), among others.

Why we like Ahrefs:

Displays exact words competitors rank for

Has a 240+ million keyword database in the US, and in more than 100 other countries

Mammoth database of 3 billion keywords

Covers all your bases in keyword research and ongoing monitoring

Exceptional domain analysis

Provides insights on searcher behavior

Runs the world’s largest, top-notch index of live backlinks (over 12 trillion)

Crawls over 4 billion web pages every 24 hours, with fresh data updates every 15 minutes

Site explorer feature helps you see all backlinks and SEO metrics for any website

Content explorer feature helps you know which sites don’t link back to you, best-performing content, and search traffic

Provides automated daily/weekly/monthly ranking reports

Tracks keyword rankings from any location

Provides graphical ranking history report

You can set up keyword alerts related to your business and the tool sends you an email notification of this (helps you get new opportunities to serve your audience)

⇒ Get Ahrefs

This toolkit has four sections that are jam-packed with features that make it appropriate for your SEO requirements, which include SEO Rank Tracker, Website Auditor, SpyGlass, LinkAssistant.

The Rank Tracker allows you to monitor your search rankings by tracking your keywords and checking them within a specified time schedule.

This feature lets you see where you rank based on keywords, and the best part is that its interface is user-friendly, while providing accurate data and additional insights for decision making.

Why we like SEO PowerSuite:

Unlimited free trial option (but with limited features)

If you get this tool, you can opt to get its four elements separately (if you don’t need all of them)

Helps track your site’s rankings

Helps you optimize your site, posts, and pages

Helps you identify link building opportunities

Detailed reporting with customizable templates

With SEO SpyGlass you may take a peek at your competitors’ backlinks, and in turn, help you identify viable or suitable link-building opportunities for your own site.

It also helps you identify possible harmful domains, gives detailed statistics for your backlinks, offers multiple backlink data information/sources, and generates useful reports for decision making.

The Website auditor lets you optimize your website so you can rank well based on keywords.

It literally does all the legwork, giving you useful analysis on your content, an overview of your domain, and generates a full audit of your site thus you’re able to identify what’s wrong, and take the necessary measures to correct and/or optimize your site.

The Link Assistant allows you to identify what sites you can approach, manage your emails, and still track links you may have earned in the long run.

It also comes with Google Analytics integration and helps you identify link-building opportunities you otherwise wouldn’t have seen.

SEO Power Suite

It includes everything necessary for the SEO field, such as SEO analysis tools, keyword research tools, backlink checkers, content editors, and PPC ad optimization.

Free trial Visit website

You cannot search for SEO software tools without coming across Moz Pro.

This tool helps you improve your search engine visibility and rankings, by deciphering the volumes of data online, to give you the highest quality of data, and actionable insights for decision making.

Salient features include keyword rankings, keyword research, link analysis, site crawling, page optimization, and comprehensive reporting with action-based recommendations.

Why we like Moz Pro:

It is an all-in-one SEO software tool combining all elements of the perfect SEO tool into one single suite

It is user friendly, no need for expert technical knowledge on SEO to operate it

Ties SEO data directly to business outcomes

Access to SEO metrics for every page you visit online

Identifies outreach opportunities for rich backlinks

Benchmarks your site versus those of competitors

Identifies helpful, valuable, and strategic content topics for your site

Monitors the web for mentions of your brand, products, and competitors

Access to inbound marketing resources

⇒ Get Moz Pro

After you have done an SEO analysis with one of the above-mentioned SEO tools, you absolutely need to go hands-on and start working to improve your web pages in order to gain more traffic.

WordLift focuses on semantic SEO and it will help you reach a wider audience, unleashing the power of artificial intelligence to enrich your content.

This tool analyzes the content of your articles and pages, detects the content through natural language processing, and then adds a layer of chúng tôi metadata.

Expert tip:

There is even more: WordLift is like a smart librarian that will help you organize your content. In fact, it improves the information architecture of your website and offers your readers relevant internal links and ultimately an engaging user experience.

Why we like WordLift:

Offers a unique and comprehensive approach to semantic SEO

Adds to your content the chúng tôi markup, allowing search engines to best index and display your website

Organizes your content building a publicly available knowledge graph of your website

Extends the average dwell time of your website, keep readers engaged with relevant content recommendations

Enriches your content with a meaningful internal linking

Supports your writing process with trustworthy and contextual facts

Expands your website with an internal vocabulary, which adds a great value in terms of SEO, because it helps search engines understand the semantic domain of your website.

There are several plans, to meet the needs and expectations of businesses and websites of any size. WordLift Business Subscription also includes full access to WooRank, an SEO platform that analyzes your website and allows you to measure your progress in terms of SEO rankings.

WordLift is available both as a plugin for WordPress and as a Cloud service, that can be used on any CMS thanks to an easy-to-install javascript library.

⇒ Get WordLift

Google Search Console is a free SEO tool provided by Google that allows you to monitor, maintain, and troubleshoot the visibility of your website in Google Search results.

You don’t have to sign up for Search Console to appear in Google Search results, but it can help you understand and improve how Google perceives your site.

The primary difference between Search Console and the other tools we’ve reviewed is that it only provides statistics on your own domain, not your competitors’.

To activate it, you must first authenticate that you own the website by connecting it to your Google Analytics account or submitting a file or meta tag to it. By doing so, you have access to a wealth of helpful and free data from Google.

Let’s see the main features of Google Search Console:

Detects coverage issues

Identifies crawl errors

Offers sitemap information

Detects mobile compatibility issues

Scans for security issues

The Google Search Console message system will notify you if the website’s health is threatened by malware or hacking. The messaging system also notifies you if vital pages have been deleted or if chúng tôi has blacklisted key pages.

⇒ Get Google Search Console

Google Analytics is an excellent free SEO tool for a variety of reasons, the most important of which is its zero cost.

Another significant benefit for site owners is the ease with which it can be set up. You can track the majority of your website’s visitors in just a few easy steps.

You may track a plethora of information about site visits by signing up for an account and inserting a little bit of tracking code to every page.

Let’s take a look at the main benefits of Google Analytics:

Browser report for device compatibility

Visitor purchase report

Customer behavior report

Mobile performance report

Page timing report

The website report is the most essential component to consider when considering improvements to the website. A well-planned and stated report may help you increase visitors to your website while also increasing conversion rates.

When you operate an online business, you will want to employ Google Analytics for your website to get a better understanding of your customers and their behavior on your website.

⇒ Get Google Analytics

Google Trends is a free SEO tool that allows you to explore which cities or sub-regions look for specific keywords or search phrases over time. This is an important asset for your local business since it works perfectly in parallel with Google Analytics.

You may explore people’s search interests and discover extra information such as the most relevant articles, interest over time, interest by location, trending searches, and related topics.

Let’s have a look at the main benefits of Google Trends:

Geographical keyword-related data reports

Frequency of a search term in Google

Comparative keyword research for event-triggered spikes

Popular and rising keywords per industry

When you search for a phrase, you will get a map that indicates the regions of the world where the term is most popular.

You may also travel back in time and compare distinct phrases from 2006 for example, to the recent 36 hours to better comprehend the relationship between them.

⇒ Get Google Trends

The free SEO tool Google Ads Keyword Planner assists you in researching keywords for your search campaigns and is such a great tool to use especially for local campaigns.

You can use this asset to find new keywords linked to your business and obtain estimates of the number of searches they receive as well as the cost to target them.

Google Ads Keyword Planner is one of the top keyword research tools for finding blogging keywords. The most essential factors, as they always have been, are relevancy and search intent.

To accomplish this, type the search word into Google and observe who and what is ranking. To access statistics from previous ad campaigns, you must have monitored your ad with Google Analytics.

Let’s have a look at the main benefits of Google Ads Keyword Planner:

Google Ads Keyword Planner also gives you another option for creating search campaigns based on in-depth keyword research. You need to have a Google Ads account to utilize the Google Keyword Planner. If you don’t already have an AdWords account, you can create one in a matter of minutes.

We recommend that anytime you optimize your website, should use this free Google Ads tool to generate keyword ideas. This can help greatly in the ranking of your website on search engines as well as keyword research.

⇒ Get Google Ads Keyword Planner

What is the difference between traditional SEO and local SEO?

Both traditional and local SEO services seek to enhance your rankings in internet search results so that more people can find, contact, and purchase from your e-business.

Traditional SEO focuses on improving your site’s exposure on a national or global scale, whereas local SEO assists you in capturing local search territory and interacting with local customers.

Furthermore, local SEO solutions employ tailored strategies to help you connect with customers in your specific geographic region, in a detailed and more focused niched market.

Why is local SEO software good for me?

Keyword research, backlink tracking, and trend analysis give insights into your pages so you can keep real-time track of the results in a search engine.

You can select the most effective strategies for increasing your site’s search relevance offering information above your competition based on your geographic position.

As background information, industry analysis provides recommendations on elements on your website that may be improved, thus reports on optimization metrics are easily generated. 

The SEO software market is constantly getting new tools, so if you’re confused about which SEO software tool to pick for your site, you can also read about automatic SEO software that can give you a glance at the best-optimizing practice with an all-in-one assistant.

Hopefully, now you are on a secured path of ranking and optimizing your local business with these great tools that can greatly have a significant impact on your visibility and e-commerce sales.

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5 Ways To Spot Scam Emails

5 Ways to Spot Scam Emails

The scammers sending these scam emails are so cunning that they spoof their email address by pretending to be legitimate company or organization. Therefore, for a layman user it is next to impossible to spot these phishing emails.

Here in this article, we have summed up 5 simple ways of spotting a scam or phishing email.

How To Spot Scam Emails 1. Email Asking For Personal Credentials

Whenever you receive an email asking you for personal details, cross check with the corresponding bank or organization before providing the same.

Also Read: Nine Ways to Improve Cyber Security

2. Emails Containing Lucrative Phrases

Also, many at times you may receive an email in which a certain product is offered just for free or at unrealistically low price. Believe us, there’s nothing free in this world. Everything comes with a price tag and the one claiming to be free will actually cost a lot.

So, whenever you receive such an email stating that you have won millions of dollars or a MacBook is offered at .99 cent then it is nothing more than a trap.

3. Fraudulent Charity Emails

Undoubtedly there’s nothing more wonderful feeling in this world than helping someone. This deed can’t be expressed in words. Also, every human being has a soft corner in his heart to help needy people. The scammers target this soft corner to fulfill their evil needs.

In a natural disaster or calamity many organizations start charity funds by asking people from all over the world to contribute. However, many fraudulent websites see this as an opportunity to earn money. They pretend to be a genuine charitable trust and scam the users by asking them money.

The Federal Bureau of Investigation themselves reported that they come across more than 4000 fraudulent websites claiming to be a charitable organization, during the period when USA was hit by Hurricane Katrina.

Also Read: How to Use Windows AppLocker to Prevent Cyberattacks

4. Email Asking for Immediate ACTION

Another method that is followed by scammers to trick the users is sending the emails that require an immediate or urgent action.

A common example of the email can be, “Confirm your account details now else it will be terminated”. Or it can be like, “Grab this! Only two lefts in stock”. These types of emails trap the user more easily when compared to others, as user tries to respond as soon as possible.

Also, in case you receive an email from your bank or credit card company regarding your account suspension then it is better to verify with them regarding the authenticity of the email.

5. Emails with Grammatical Errors

This is one of the easiest and simplest method to differentiate between a legitimate and illegitimate email. The phishing/scam emails often contain spelling blunders and incorrect use of grammar which can never ever be the case with legitimate emails.

Also Read: Is Windows Defender Good Enough for Your PC?

Bonus Tip: Always look for the “from” field in an email to make sure that website domain is same as the company name that has sent the email.

So, folks, that’s it from our side. Hope this article will now help you in distinguishing between a scam and a genuine email.

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5 Ways To Negotiate A Pay Raise

5 Ways to Negotiate a Pay Raise

Guide to getting a pay raise

Written by

CFI Team

Published May 2, 2023

Updated June 27, 2023

5 Ways to Negotiate a Pay Raise

Money, in the form of salary, is undoubtedly the highest motivating factor for every employee. Benefits and the environment they work in follow. After staying several years at the same company, a worker will definitely start to consider negotiating for a pay raise, not just as part of career growth but also to cope with inflation.

However, playing the scene in one’s head is simpler compared to how it will actually go. The process involves both courage and, of course, skills in salary negotiation.

How often should one ask for a pay raise?

Many experts say that asking for a pay raise should not be done more than once a year. However, there can be exceptions, such as if the employer specifically said that salary would be discussed again in the next four or five months.

For example, an employee asks his boss for raise in January but is refused because of cash flow problems. If the boss states that they could negotiate a raise again after six months, then the employee can naturally look to negotiate again in July.

Another exception to this unwritten rule is when an employee lands a very important account, which can potentially bring in a significant amount of money to the company. For example, if a sales executive is able to close a multi-million-dollar deal, that may be reason enough to negotiate a pay raise.

Factors that affect negotiating a pay raise

Before an employee decides to talk to management to negotiate a pay raise, it is important to consider the factors that most employers look at in order to gauge the necessity of granting an employee a raise. They include:

#1 Proficiency

The proficiency factor largely focuses on the employee’s set of skills. An employer looks at how a worker’s proficiency has improved through the years of doing his job at the company.

#2 Length of service at the company

The length of time an employee has been working in a company is another factor. A company wants a valuable employee to continue working for it because he is already familiar with its corporate culture and the things that need to get done. A company is able to save money by not having to train a new employee to do the same job.

#3 Contributions

Every employee is expected to do his job because he is getting paid. However, when one works over and beyond what is expected and helps the company achieve its goals by doing so, then a salary negotiation is in order.

Steps in negotiating a pay raise

How do we negotiate a pay raise?

#1 Choose the right time

Employers have a lot of things to think about. A worker who asks for a pay raise at a bad time is rarely going to get what he is asking for. The best time is during the regular pay review time, which is when most companies do it.

Some contractual workers usually negotiate upon signing a new contract or at the end of the fiscal year. Otherwise, during a performance review is a good time to do it.

#2 Know your market value

Employees should research what other people who hold the same position in other companies in the industry are getting paid. The key is to know how much the industry is paying people who have the same job.

#3 Have a strong business case

Negotiating a pay raise isn’t as easy as withdrawing money from an ATM wherein one can just input the amount and the desired amount comes out of the machine. It takes building a business case wherein one presents his specific contributions to the company and how his skills are bringing the company closer to achieving its goals.

#4 Go for more than just money

Although money is the ultimate aim, there are other things that one can negotiate for, such as a company car or a flexible work environment.

#5 Take your time

When there is already an offer, an employee should carefully analyze it, especially if it is not what is expected. A worker must determine if it is close enough to their expected result or if it is reasonable enough.

Final thoughts

Negotiating a pay rise shouldn’t be a stressful matter as long as both parties are open and possess a mutual desire to keep the relationship going. It is just a matter of knowing when and how to do it.

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