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Online security is becoming a serious issue in the business world, especially for startups. Many security measures that businesses put up to try and fend off cyber attacks often fail, leaving them open to variety of problems. These measures fail for a number of reasons, but mainly due to insufficient tech knowledge on the part of the business and talented hackers who seem to get better with technology.

Unfortunately for businesses, customers will run as soon as they realize their personal information is at risk. For instance, Yahoo!, a company that has suffered multiple data breaches over the past few years, saw thousands of customers close their accounts after the breach in late 2023.

Unlike companies in the big leagues, however, startups cannot afford to lose customers. Apart from the internet, business communication platforms such as IP PBX, VoIP systems, and cellular networks can also be used as conduits for data theft. As such, these platforms should always be kept secure to ensure the integrity of customer data and information.

Check out some of the ways startups can guarantee the safety and integrity of their communication platforms.

Ensure Physical Security

You’ve employed the latest, enterprise-grade software for your startup to keep data and information safe. However, leaving your server room without any access control measures means anyone can just walk in and access your company’s data, even when they’re not supposed to. Internal fraud and data theft is a real thing.

Therefore, startups should implement access control protocols to ensure that only authorized people have access to data storage areas and network centers.

Observe Best Password Practices

Passwords are an important first line of defense when it comes to securing any kind of business system. Still, many startups overlook best security practices for passwords, creating weak points within the system. As a rule of thumb, passwords should be changed often and not used on more than one account.

There are many password management tools out there that enable startups and small businesses to create and manage strong passwords, including LastPass and CommonKey. Instituting additional measures such as two-factor authentication can also help improve overall security.

Use Dedicated Servers

Using a single server for multiple functions exposes your communications infrastructure to many security threats. For instance, using a single server as your PBX server and web server enables intruders to access the PBX system via tools that run on the web server. Plus, if anything was to happen to the single server, multiple elements of your business would go down at the same time, which can be disastrous for startups with limited resources.

Use hosting services with a built-in CDN or Content Delivery Network because A CDN mitigates DDoS attacks by absorbing the bulk of data requests. This allows your site to maintain functional speeds too, Cheapest CDNs are not hard to find because for startups every dollar count. Always deploy separate servers for each major communication platform such as PBX and web servers. This will let you increase security for each component and ensure continuity in case one element is compromised.

Employ Patches and Firmware Updates Regularly

Many of us often get away with ignoring patch and update requests on our smartphones and computers. However, with enterprise-grade servers and business systems, these updates and patches are the lifeblood of any sound communication infrastructure. These updates are always sent out by manufacturers to fix problems that may make your systems vulnerable to attacks.

As such, they are an essential part of system maintenance and should always be installed and configured as soon as soon as they’re available.

System Monitoring

System monitoring should be a part of every business’ regular routine. System administrators are usually tasked with the responsibility of monitoring traffic at all times, which helps establish a pattern of normal usage. They can then identify unauthorized access by monitoring traffic surges, which is what usually happens when an intruder gains access to the network.

For startups that cannot afford the services of specialized IT staff, there are many tools that can be used to monitor networks. With a brief learning curve and some patience, many of these can often be used by non-techies.

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Top 10 Ways Business Leaders Can Leverage Ai Through Chatgpt

The top 10 ways business leaders can leverage AI through ChatGPT& leaders must determine the best methods to incorporate.

Business leaders believe we are on the verge of a world in which intelligent machines finish complicated work processes and drive strategic business choices. That future might be closer than you believe. ChatGPT is a new tool that is rapidly altering the business world. However, none will have a bigger effect than artificial intelligence (AI).

The defining moment to leverage AI through ChatGPT will be when the technology achieves “the singularity,” or the point at which AI outperforms humans in intelligence. Some technology leaders, such as Google’s head of engineering Ray Kurzweil, have prophesied that the singularity will be reached by 2045. Others have gone so far as to say that this milestone could be achieved in as little as seven years.

Automating Customer Service: ChatGPT is a text-based AI tool that analyses inputs and generates personalized answers. This makes it ideal for aiding businesses in replying to commonly asked inquiries from customers or directing them to helpful information. This tool can be used in a variety of cases, such as chatbots, texting, and email.

Generating Reports and Summaries: Businesses frequently depend on analyst teams to arrange, evaluate, and assess data to create helpful KPI metrics and reports for management. ChatGPT can help to speed up the process by analyzing large amounts of data (often from multiple systems) and transforming it into reports or summaries that provide useful insights to business executives. The benefit is that ChatGPT can finish this job faster than most human workers.

Content Creation: To interact with their consumers, most businesses create a large amount of material, such as articles, blogs, videos, and social media messages. ChatGPT can be used to quickly produce well-structured and interesting content. It should be noted that merely copying and pasting ChatGPT content into your business site constitutes plagiarism. Furthermore, because ChatGPT obtains information from the internet, you run the risk of posting something that is too identical to its source, which can harm your search engine results. Instead, your creative team should use ChatGPT to simplify their brainstorming and content production processes. This will increase your content production efficiency while also guaranteeing unique content is created.

Research and analysis: ChatGPT can be used to conduct research on a variety of subjects, such as market patterns, rival services, and other business-critical information. While technology is becoming smarter, companies should still verify ChatGPT’s study. Because the platform uses the internet as a source of information, it may generate incorrect results, particularly if there is a lot of disinformation on a particular subject. Furthermore, the program’s creators limit the use of sources that are reasonably recent in order to prevent leveraging data that is still developing or evolving.

Language translation: Companies can now contact consumers in nearly every part of the world thanks to globalization and the internet. The linguistic issue is frequently the most difficult obstacle. Companies seeking to grow into new markets must devote significant time and resources to translating their websites, product labels, instruction guides, and other marketing materials into the local vernacular. ChatGPT can provide quick and precise readings in seconds.

Explain a concept: ChatGPT, as a sophisticated tool, shines at sharing the most helpful answers. This includes describing concepts or ideas in a straightforward and knowledgeable way. It’s similar to having a teacher describe an idea. What’s really useful is that you can ask the application to clarify any of the given statements as many times as you want. As humans, we are open to new knowledge, but it is not essential that we can clarify or teach anything we know. ChatGPT gives the response with excellent study and simple language, rather than searching for an explanation and then translating it.

compose tricky texts: The chatbot has been taught to frame messages, respond to questions, and even write poems. It can frame communications by comprehending custom requests because it can sustain dialogue and interaction. If you ever need to request time off from your supervisor but don’t realize how, simply ask the tool to write a note for you. If you need to send a message to someone about some explanations or a delay, use the tool to send a full message in the proper style. Similarly, save time on follow-up notes, scheduling appointments, and other everyday texts. Users have even requested the tool to create apology messages for them to send to their loved ones when they are in difficulty.

Brainstorm ideas: Ideas don’t come easily after a hard day at work or when beginning something new. Instead of devoting long hours to presenting or pitching only two or three ideas, ask the tool to share some. The subject could be anything from presents for my grandmother to leading business books to read, celebration music, simple recipes, republic day quotes, and more. Instead of having to search through Google pages and brainstorm for hours, take a look at ChatGPT’s responses. You can even ask the tool to create a unique duplicate of any of your ideas.

Take styling Tips: The utility contains the entire world’s database. It’s amazing to see how all of the data on patterns, dos, and don’ts ends in the ideal recommendation guru. If you’re unsure about your attire for the first day of work, how to accessorize a dress, or even how to make denim look more professional, consult the AI tool. Instead of browsing through periodicals or perusing through Pinterest, simply ask the AI tool and it will create a list of tips and techniques to help you master your looks.

11 Ways How Letterhead Templates Can Benefit Your Business Letter

1. Letterhead Gives You Consistency

Consistent branding helps consumers identify your company when they see it out in the wild. This is why using a business letterhead template can be so valuable to your company. With a letterhead template, you can add your logo and company name to the header of each letter, creating an instant brand recognition effect. Not only will this reinforce your company’s name in the eyes of your customers, but it will also help others identify legitimate company correspondence.

2. Letterhead Can Save You Time

Using templates is a great way to save time while creating custom business stationery for clients or employees. You can use pre-designed templates that feature beautiful design elements and then customize them quickly and easily with your personal information. You will no longer have to spend hours searching for the perfect design or trying to create your own from scratch. With letterhead templates, it’s easy to customize and print professional-looking correspondence in very little time, with no technical skills required.

3. Letterhead Design Shows off a Professional Appearance

Letterhead templates offer a professional appearance that’s more polished than most handwritten letters or simple email messages. This gives your business a polished look that can help you stand out. It’s also a great way to make your letterhead designs match your company branding.

4. Letterhead Provides Customization

5. Letterhead Format Contributes to Branding

Your brand represents everything about you – not just how your business looks, but also what kind of people work there, what kinds of things you do, and so on. By using letterhead templates, you can establish your tone of voice and what you represent as a business.

6. Free Letterhead Templates Supplies Custom Content

Many free letterhead templates come with premade content that serves as placeholders for your personal information. This makes it quick and easy to create personalized documents whenever you need them!

5 Easy Ways To Automate Your Small Business And Life

Automation has been integral to my career. In my digital marketing agency, I use my Mac’s automator actions to convert file types, quickly move files from my crowded desktop into my Evernote account, and batch resize pictures after an event for quick distribution. Automation has empowered my workflow and sanity, and it continues to “geek me out” – as I erase one mundane or just simply unnecessary-for-the-growth-of-my-company activity after another.

My latest automation discovery, FileThis Fetch, has given me accounting freedom by retrieving my bank account, utility, and even Amazon statements and importing them automatically into my Evernote account. You can’t imagine how much I dread searching for my statements, exporting them, and then importing them into Evernote for safekeeping. Better yet, you can’t imagine the energy I waste psyching myself up to do this monthly.

In celebration of this preservation of mental health, I share with you 5 easy steps for automating your life:

1. Spend a week getting automated. Think about, then write down the things that you do daily, monthly, and even annually. If your time can be better spent doing something else, search for an automation solution. Condition yourself to have this mentality of automation, and instead of whining when it’s time to do something again, think: what solution can I find to do this for me?

2. Explore some automator apps. At the top of my list are FileThisFetch; IFTTT, which lets you create custom automator actions; WappWolf, a tool that integrates Dropbox, Box, Google Drive, and more to help automate these tools you probably already use; and CardMunch, the LinkedIn mobile app that lets you take pictures of business cards to import contacts, and sends a LinkedIn request to them (seriously!). Also, if you use a Mac, check out chúng tôi for their great Apple automator resource directory and some AppleScripts that make automating your Mac folders and media easy as pie. Though I’m a Mac girl, I found an app called Do It Again by Spacetornado that can help my Windows brethren in their automation pursuits as well.

3. Spend another week on IFTTT. You just don’t know what you can do with this app! My favorite as a marketer is my social media automation workflow that distributes posts to over 9 social media channels, with tags that exclude the posts that don’t need to go where I don’t need them to go. Ooh, selective automation!

As a human, my favorites are my weather alerts delivered via SMS, since I forget to check the weather every day of my life and have ruined so many innocent shoes, and of course my Evernote automator actions. They have allowed me to save my Pinterest pins in an Evernote notebook, read my RSS posts in the place where I spend most of my time, and even republish the posts to my website and through social media. IFTTT allows you to create virtually any automator action you can think of, and it even showcases some great suggestions from users called “recipes” if you aren’t that imaginative. Automation is even for the unimaginative.

4. Get to know email filters. Using filters in your native email client or Gmail will automate your email workflow and clear clutter. I set my filters to forward the informational emails that I want to read later to my Evernote, but you can also use the folders in your email client if you prefer. I spend a few times a day breezing through these categorized emails and forego constant interruption throughout my day.

5. Find someone else to do it. Yes, that’s a form of automation as well. Train a virtual assistant to alleviate some of the stress that one of the free solutions doesn’t. TaskRabbit is a site that summons angels from heaven, or just really great experts in whatever it is that you need. TaskRabbits can answer your virtual phone line or do your grocery shopping; check out chúng tôi , the cutest recipe/grocery list planner that integrates with Evernote, allowing you to share a grocery list with your TaskRabbit…automated! These super bunnies can also perform single projects like cleaning your closet or delivering a package.

I hope that this helps you become one step closer to enjoying your job again, gives you more time to spend with your friends and family, or simply reassures you that a little procrastination is okay – as long as you set an alarm to snap you out of it. Enjoy!

5 Ways Brands Can Build An Enterprise Seo Culture

Across every industry, vertical, and product/service category, search and SEO culture has emerged as the beating heart of a successful enterprise marketing operation.

SEO insights provide business intelligence not only to marketing but to operations, product development, and customer service, among others.

Enterprise search enables brands to not only respond to, but actually get ahead of consumer demand in position, and be equipped to capitalize on trends as they emerge.

In this increasingly digital world, where inbound marketing is powering rich, fulfilling customer interactions and relationships, success in enterprise SEO is success in business. That’s no exaggeration.

And it all hinges on your ability to build and nurture enterprise SEO culture.

What Does Successful Enterprise SEO Culture Look Like?

You would be forgiven for thinking culture is a bit of a buzzword – but it’s a lot more than that.

At the enterprise level, SEO culture is:

The way your SEO team interacts and collaborates internally and across the organization.

How SEO is prioritized by leadership, and how the budget is allocated as a result.

The mixture of people, process and platforms that drives marketing performance.

A shared mindset and commitment to better serving and scaling the business.

Knowledge, beliefs, habits, and best practices that support SEO, and how the business benefits from SEO.

Building an enterprise SEO culture is challenging, but the benefits are well worth it.

In SEO organizations with a positive culture, search is recognized as integral to the business and championed across business units.

Let’s take a look at five specific ways you can build and protect this culture in your own organization.

Five Ways to Build an Enterprise SEO Culture

Start with a common objective and shared goals.

Build trust and rapport inside SEO and across the brand.

Develop and invest in your people.

Shore up operations with empowering processes and technology.

Establish a Center of Excellence to replicate successes and support organizational maturity.

1. Start With a Common Objective and Goal

What is your SEO vision and mission? How does it align with your company’s broader business goals and objectives, and what key results will move those forward?

Developing a solid understanding of the landscape in which you’re building this culture is critical to its success.

This is where a modified SWOT analysis can help. Take stock of your strengths, weaknesses, threats, and opportunities from both an SEO and an organizational perspective.

SEO is not an island. You don’t want your team operating in a silo, disconnected from the organization as a whole. List internal barriers to a results-based SEO culture across the organization, and begin formulating the ways you’ll overcome them.

Enlist the help and support of cross-departmental leaders and any C-suite stakeholders in developing your SEO vision.

Don’t create it on your own and try to sell it to them after the fact. Help them develop their own understanding of what SEO brings to the table from day one.

2. Build Trust and Rapport Inside SEO and Across the Brand

Creating a culture of trust is no small feat – it’s an ongoing process that takes an unwavering, everyday commitment. Trust can take years to build, and just moments to break.

In enterprise SEO, you might also be dealing with trying to build and nurture trust across time zones and cultural boundaries; with internal teams and third-party contractors alike.

Again, this is where getting stakeholders involved early on in meaningful ways can pay big dividends later on.

Keep these in mind as you bring on new team members and scale your SEO operation:

Hold regular one-on-one meetings.

Be fair when giving feedback to team members and cross-departmental colleagues.

Don’t wait for people to raise issues with you – approach those who may be struggling silently.

Acknowledge that failure will happen and be okay with it when it does.

Be clear about who serves as the point person for important contacts across the brand.

Set ground rules and communicate them clearly.

Be accessible to team members and cross-departmental collaborators alike.

Implement a zero-tolerance policy for bullying and model healthy conflict for team members, instead.

Su also recommends that leaders provide coaching and mentoring opportunities to those interested or those who show potential.

This brings us to your next culture-building step.

3. Develop and Invest in Your People

How will you keep SEO team members engaged and feeling fulfilled?

Despite their incredible responsibilities and the size of the website or network of sites they manage, enterprise SEO organizations tend to be small and close-knit.

In fact, the typical in-house SEO team has 2–5 members, regardless of whether the business has fewer than 100 employees or more than 1,000.

The skills required for these SEO positions are both broad and highly specialized, and span both the technical and the creative.

In addition, succeeding inside an enterprise organization takes a whole other skill set – business acumen, reporting mastery, exceptional communication skills, and political awareness among them.

It’s essential that you don’t burn out these “unicorn” employees and churn through them. They’re in short supply, and once your organization becomes known as a toxic place to work, you’ll struggle to find qualified applicants at all.

Develop hiring and onboarding best practices that will enable you to find the best fit not only for the skills gap you need to fill but for the culture you’re trying to create, as well.

Ask yourself:

Do our HR policies and strategy support SEO team members and make them feel safe?

Are we addressing diversity, equity, and inclusion in real, meaningful, and measurable ways?

Do SEO team members have access to training, certifications, and other educational opportunities to keep them engaged and at the top of their game?

Are we being proactive in providing professional development and mentorship or relying on team members to self-identify with their needs?

Are we creating a culture where open communication and collaboration are rewarded?

4. Shore up Operations With Empowering Processes and Technology

Documenting standard operating procedures and fleshing out reporting processes may make your eyes glaze over – and those of your team members, as well.

Make sure you’re using technology to intelligently automate as much of the redundant, rote work of enterprise SEO as possible.

Free up team members for more impactful pursuits such as interpreting the output from those tools and evangelizing SEO successes with cross-departmental teams.

SEO has the capacity to provide invaluable business intelligence. Make sure your enterprise team is equipped with the technology and processes to:

Understand and activate real-time opportunities gleaned from consumer search data.

Make real-time content and offer optimizations that better deliver on customer expectations.

Dynamically adapt to real-world events in your vertical and potentially interruptive political, social, economic, and technological happenings.

Have both a high-level, birds-eye view of SEO performance and the ability to dig in and get granular.

Combine search data and other business intelligence to capitalize on new opportunities and emerging trends.

You can read more about how search and business intelligence work together to support enterprise goals here.

5. Establish a Center of Excellence to Replicate Successes and Support Organizational Maturity

Finally, all of these processes and best practices you’ve developed must be made replicable and scalable. The best way to achieve this is through the development of your enterprise’s SEO Center of Excellence.

This is where the mindsets, skill sets, and toolsets that power exceptional SEO performance come together in a living, breathing repository you’ll keep updated as your operation evolves.

Your Center of Excellence will guide onboarding, training, professional development, adherence to internal and industry best practices, performance frameworks, and more.

As you grow your team and your enterprise SEO strategy evolves, the Center will serve as a single source of truth for your team.

This is where you’ll share learnings, celebrate successes, strategize, evangelize, and mature as an organization.

I share more about sharing SEO insights and inspiring interorganizational action here.

Key Takeaways

Building a healthy, sustainable enterprise SEO culture takes time and an unwavering commitment from leadership.

So-called soft skills – communication, collaboration, and curiosity among them – are integral to a positive culture.

SEO culture isn’t exclusive to the SEO team. Early and ongoing support from the C-suite and other department decision-makers is essential.

Investments of time and budget must consider the SEO organization’s people, processes, and technology to produce the balanced approach required for long-term success.

Enterprise SEO culture, best practices, and knowledge are made scalable and replicable through an established Center of Excellence.

More Resources:

Image Credit

In-post image created by author, July 2023

5 Ways To Take Your Small Business Marketing To The Next Level

Here are five reasons a small business owner should consider partnering with a marketing agency:

1. Free Up Valuable Time & Resources for the Business

The CallRail survey revealed that the two greatest roadblocks for business owners to create a marketing plan were time and budget:

44% of respondents said they were too pressed for time, overwhelmed with running the business, and had no budget to hire anyone.

74% said they would rather spend their time on primary business responsibilities than on marketing.

Many entrepreneurs operate with a DIY mindset and try to juggle too many tasks on their own.

A marketing agency brings more experience to the table while also freeing up an owner’s invaluable time for other important tasks that may have fallen by the wayside.

2. Monitor Trends & Make Experience-Based Recommendations

COVID-19 took the market by storm. Most businesses didn’t know what to expect, and then they found themselves floundering to navigate the new market.

While a professional marketing agency would still face those same challenges, they have the added benefit of years, even decades of marketing experience to help them make strategic decisions.

81% of small business owners said that having a marketing strategy was critical to the success of their business during the COVID-19 pandemic. A strategy grounded in long-term experience can mean the difference between survival and demise.

If businesses aren’t focusing on smart marketing, they’re missing out on revenue.

3. Reduce Extra Payroll Costs While Gaining More Resources

67% of survey respondents said they wish they’d hired a marketing agency rather than hiring internally.

A common misconception is that hiring in-house is cheaper and solves an immediate need. But that isn’t usually factoring in the added costs for recruiting, onboarding, training, and then retaining the employee with extra expenses such as health insurance, retirement plan matches, vacation and sick days, payroll taxes, life insurance, disability coverage, tuition reimbursement, and more.

When it’s all said and done, hiring a new employee usually totals 1.25 to 1.4 times the base salary range, plus the time invested in training the new person and familiarizing them with the business.

And if the employee ends up leaving? There goes a huge investment.

Even if an outside marketing agency seems more expensive based on their hourly rate, it’s often a more cost-effective solution than hiring in-house, not to mention the added benefits of having an expert team on call with many additional resources and manpower available.

4. Modernize the Marketing Strategy

We live in a fast-paced market. New apps, trends, SEO updates, and best practices are constantly coming and going.

Are small business owners able to stay on top of it all and maintain efficient conversion rates?

Today’s marketing strategies cover a broad range from keyword research, to graphic design, to omnichannel campaigns, to social media, to call volume, to email, and everything in between, all leading up to data measurement and analysis.

To be successful, the person in charge of the marketing efforts needs to be up to date with the most recent marketing techniques. What worked last year or even last month might not be effective today.

5. See Long-Term Results

71% of CallRail’s survey respondents felt that their business was currently positioned for long-term growth and success. But 25% did not feel fully confident about the future of their business. And 4% admitted that if their business continued on its current trajectory, it would eventually fail.

Building and maintaining a business requires a long-game strategy in addition to the flexibility needed to overcome short-term problems.

Marketing agencies bring the outside, objective expertise needed into a business strategy. They look at the big picture and study the market niche to see what competitors are doing and what direction the industry is trending in order to make informed decisions.

They also provide vital analytical data so small businesses can better understand and target their audience, see which marketing campaigns resonated, and strategize future campaigns based on past performances.

The Right Tools & Resources: Small Business Marketing with CallRail

As small businesses move forward into the recovering post-pandemic marketing landscape, many business owners are taking a closer look at their marketing strategies. 94% said they were highly or somewhat likely to hire a marketing agency or professional in the future.

In order for those partnerships to be successful, it’s important for agencies to understand what their clients need.

The greatest areas for improvement that small business owners identified after having a negative experience with a marketing agency include:

Helping to improve customer service: 55%

Vetting and recommending new technology to help the business grow: 51%

Improving workflows between marketing and sales teams: 43%

Helping to refine value proposition: 40%

Going above and beyond the scope of work to help a business better understand its customers: 29%

Offering business improvement services, such as sales training or brand coaching, as add-ons: 25%

Agencies that are able to successfully identify and repair these pain points for their customers are well-positioned to become a critical asset that can help their small business partners with short-term survival in addition to long-term growth and success.

Most small business owners (96%) are willing to pay more for additional services.

Analytics play a critical role in successful partnerships between a business and marketing agency. Not only does the data drive personalized marketing strategies, but it’s also vital to show a client exactly how much ROI they’re gaining from the relationship.

CallRail offers a variety of tools for successfully tracking analytical data that is crucial for measuring ROI and strategizing campaigns:

Conversation Intelligence: Highly efficient AI-powered software analyzes your calls and provides recordings, transcriptions, and actionable insights so you can troubleshoot common website issues or other problems, compile frequently asked questions, improve your service, train staff, and be more efficient with your marketing budget.

While the future is still uncertain for many business owners, having the right tools, resources, and partners by your side drastically increases your chance for success.

Adding CallRail’s smart tools in addition to a marketing agency’s expertise is a powerful combination that will give small businesses priceless insights into marketing campaigns so they can make sure every dollar is being spent wisely.

But before you invest even a penny, give CallRail a try for free.

We’re all facing the “new normal” together. It’s a brand-new era and marketing frontier for businesses large and small.

Are you interested in the future of small business marketing in the pandemic’s wake? Read the full CallRail report to learn how other business owners have adapted and strategized

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