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SEO works when you optimize your site to provide amazing content while also providing a brilliant user experience for search engine users.
The key to local SEO, like with SEO in general, is to capture someone’s attention while they are still receptive.
Identifying the core keywords to target is often very simple and self-explanatory for the majority of small companies.
The free SEO audit will go through your site’s URLs and alert you to any problems with titles or shallow content.
Numerous surveys have shown that more than 70% of consumers perform internet searches before visiting a business or making a purchase.
Search engine optimization (SEO), also known as organic search marketing, is simply a process that sends signals to search engines that your site is the best, most trusted, and most authoritative in your industry.What is the best way to do local SEO?
They’re a great source for targeted traffic, so in order to prove that yours is the best site worth showing to your target audience, you can do either of two things:
Get an SEO specialist to ensure you rank at the top of search engine results
Get an SEO software tool that can analyze your site and help you rank better.
A specialist will analyze, review, and implement changes to your site so as to optimize it for search engines – in short, they know which buttons to press to get you at the top.
Identifying the right local SEO software and implementing it can make all the difference in terms of a local business’s online visibility.What parameters should I look for in a local SEO software?
An effective keyword tool research includes competition analysis, as well as the insights of strategies you employ to get a higher position and a clear outcome.
Consider the local SEO software provider’s ability to offer you a website audit with suggestions for improvement in search engines depending on your location.
SEO execution on several platforms, including social, mobile, and desktop, with change tracking and monitoring data, is a cornerstone of an active online presence and a consumer trust builder.
Last but not least, customer support with ongoing expert coaching is an important factor to consider when selecting a local SEO software provider.
Remember that in such a competitive industry, you should only get the service from a trustworthy vendor, through the company’s official website, to avoid any scams or money waste.
Now that you know what SEO software can do for you, and what to consider as you look for one, the next step is to find a reliable tool.What are the best local SEO software to boost my rankings?
This tool offers comprehensive keyword research, domain analytics, backlink tracking, as well as search breakdowns on desktop and mobile platforms.
Although it is not as compact as Moz Pro, this tool has a fantastic feature called SEO ideas, which gives it a competitive edge over other tools.
It also comes with Trello integration, which means you can create a task and delegate to your team.
Why we like SEMrush:
Its SEO ideas feature offers unique value
Identifies high probability ranking pages
Hyper-local SEO targeting
Proactive SEO recommendations
Custom business solutions for special marketing needs such as on-site training, add-on features, and custom keyword databases
Position tracking tool checks which keywords trigger different SERP features, both owned by you and those owned by your competitors
All the tools and reports your business needs nowadays to stay ahead of the competition and attract growth.
Free trial Visit website
This tool is revered for its exceptional web crawling capabilities (over 6 billion pages on a daily basis), comprehensive domain monitoring and analysis, as well as in-depth SERP analysis.
Ahrefs comes with a dashboard that displays everything you need to execute your SEO activities, both in summarized and detailed formats.
This SEO software tool meets all your SEO needs by providing comprehensive reports, competitor analysis, keyword research, backlink checks, research on what content works for your niche, keyword rank tracking, and monitoring your niche through alerts.
It also comes highly recommended by leading marketing and SEO names such as Neil Patel (KissMetrics), Brian Dean (Backlinko), and Jon Cooper (Pointblankseo), among others.
Why we like Ahrefs:
Displays exact words competitors rank for
Has a 240+ million keyword database in the US, and in more than 100 other countries
Mammoth database of 3 billion keywords
Covers all your bases in keyword research and ongoing monitoring
Exceptional domain analysis
Provides insights on searcher behavior
Runs the world’s largest, top-notch index of live backlinks (over 12 trillion)
Crawls over 4 billion web pages every 24 hours, with fresh data updates every 15 minutes
Site explorer feature helps you see all backlinks and SEO metrics for any website
Content explorer feature helps you know which sites don’t link back to you, best-performing content, and search traffic
Provides automated daily/weekly/monthly ranking reports
Tracks keyword rankings from any location
Provides graphical ranking history report
You can set up keyword alerts related to your business and the tool sends you an email notification of this (helps you get new opportunities to serve your audience)
⇒ Get Ahrefs
This toolkit has four sections that are jam-packed with features that make it appropriate for your SEO requirements, which include SEO Rank Tracker, Website Auditor, SpyGlass, LinkAssistant.
The Rank Tracker allows you to monitor your search rankings by tracking your keywords and checking them within a specified time schedule.
This feature lets you see where you rank based on keywords, and the best part is that its interface is user-friendly, while providing accurate data and additional insights for decision making.
Why we like SEO PowerSuite:
Unlimited free trial option (but with limited features)
If you get this tool, you can opt to get its four elements separately (if you don’t need all of them)
Helps track your site’s rankings
Helps you optimize your site, posts, and pages
Helps you identify link building opportunities
Detailed reporting with customizable templates
With SEO SpyGlass you may take a peek at your competitors’ backlinks, and in turn, help you identify viable or suitable link-building opportunities for your own site.
It also helps you identify possible harmful domains, gives detailed statistics for your backlinks, offers multiple backlink data information/sources, and generates useful reports for decision making.
The Website auditor lets you optimize your website so you can rank well based on keywords.
It literally does all the legwork, giving you useful analysis on your content, an overview of your domain, and generates a full audit of your site thus you’re able to identify what’s wrong, and take the necessary measures to correct and/or optimize your site.
The Link Assistant allows you to identify what sites you can approach, manage your emails, and still track links you may have earned in the long run.
It also comes with Google Analytics integration and helps you identify link-building opportunities you otherwise wouldn’t have seen.
SEO Power Suite
It includes everything necessary for the SEO field, such as SEO analysis tools, keyword research tools, backlink checkers, content editors, and PPC ad optimization.
Free trial Visit website
You cannot search for SEO software tools without coming across Moz Pro.
This tool helps you improve your search engine visibility and rankings, by deciphering the volumes of data online, to give you the highest quality of data, and actionable insights for decision making.
Salient features include keyword rankings, keyword research, link analysis, site crawling, page optimization, and comprehensive reporting with action-based recommendations.
Why we like Moz Pro:
It is an all-in-one SEO software tool combining all elements of the perfect SEO tool into one single suite
It is user friendly, no need for expert technical knowledge on SEO to operate it
Ties SEO data directly to business outcomes
Access to SEO metrics for every page you visit online
Identifies outreach opportunities for rich backlinks
Benchmarks your site versus those of competitors
Identifies helpful, valuable, and strategic content topics for your site
Monitors the web for mentions of your brand, products, and competitors
Access to inbound marketing resources
⇒ Get Moz Pro
After you have done an SEO analysis with one of the above-mentioned SEO tools, you absolutely need to go hands-on and start working to improve your web pages in order to gain more traffic.
WordLift focuses on semantic SEO and it will help you reach a wider audience, unleashing the power of artificial intelligence to enrich your content.
This tool analyzes the content of your articles and pages, detects the content through natural language processing, and then adds a layer of chúng tôi metadata.
There is even more: WordLift is like a smart librarian that will help you organize your content. In fact, it improves the information architecture of your website and offers your readers relevant internal links and ultimately an engaging user experience.
Why we like WordLift:
Offers a unique and comprehensive approach to semantic SEO
Adds to your content the chúng tôi markup, allowing search engines to best index and display your website
Organizes your content building a publicly available knowledge graph of your website
Extends the average dwell time of your website, keep readers engaged with relevant content recommendations
Enriches your content with a meaningful internal linking
Supports your writing process with trustworthy and contextual facts
Expands your website with an internal vocabulary, which adds a great value in terms of SEO, because it helps search engines understand the semantic domain of your website.
There are several plans, to meet the needs and expectations of businesses and websites of any size. WordLift Business Subscription also includes full access to WooRank, an SEO platform that analyzes your website and allows you to measure your progress in terms of SEO rankings.
⇒ Get WordLift
Google Search Console is a free SEO tool provided by Google that allows you to monitor, maintain, and troubleshoot the visibility of your website in Google Search results.
You don’t have to sign up for Search Console to appear in Google Search results, but it can help you understand and improve how Google perceives your site.
The primary difference between Search Console and the other tools we’ve reviewed is that it only provides statistics on your own domain, not your competitors’.
To activate it, you must first authenticate that you own the website by connecting it to your Google Analytics account or submitting a file or meta tag to it. By doing so, you have access to a wealth of helpful and free data from Google.
Let’s see the main features of Google Search Console:
Detects coverage issues
Identifies crawl errors
Offers sitemap information
Detects mobile compatibility issues
Scans for security issues
The Google Search Console message system will notify you if the website’s health is threatened by malware or hacking. The messaging system also notifies you if vital pages have been deleted or if chúng tôi has blacklisted key pages.
⇒ Get Google Search Console
Google Analytics is an excellent free SEO tool for a variety of reasons, the most important of which is its zero cost.
Another significant benefit for site owners is the ease with which it can be set up. You can track the majority of your website’s visitors in just a few easy steps.
You may track a plethora of information about site visits by signing up for an account and inserting a little bit of tracking code to every page.
Let’s take a look at the main benefits of Google Analytics:
Browser report for device compatibility
Visitor purchase report
Customer behavior report
Mobile performance report
Page timing report
The website report is the most essential component to consider when considering improvements to the website. A well-planned and stated report may help you increase visitors to your website while also increasing conversion rates.
When you operate an online business, you will want to employ Google Analytics for your website to get a better understanding of your customers and their behavior on your website.
⇒ Get Google Analytics
Google Trends is a free SEO tool that allows you to explore which cities or sub-regions look for specific keywords or search phrases over time. This is an important asset for your local business since it works perfectly in parallel with Google Analytics.
You may explore people’s search interests and discover extra information such as the most relevant articles, interest over time, interest by location, trending searches, and related topics.
Let’s have a look at the main benefits of Google Trends:
Geographical keyword-related data reports
Frequency of a search term in Google
Comparative keyword research for event-triggered spikes
Popular and rising keywords per industry
When you search for a phrase, you will get a map that indicates the regions of the world where the term is most popular.
You may also travel back in time and compare distinct phrases from 2006 for example, to the recent 36 hours to better comprehend the relationship between them.
⇒ Get Google Trends
The free SEO tool Google Ads Keyword Planner assists you in researching keywords for your search campaigns and is such a great tool to use especially for local campaigns.
You can use this asset to find new keywords linked to your business and obtain estimates of the number of searches they receive as well as the cost to target them.
Google Ads Keyword Planner is one of the top keyword research tools for finding blogging keywords. The most essential factors, as they always have been, are relevancy and search intent.
To accomplish this, type the search word into Google and observe who and what is ranking. To access statistics from previous ad campaigns, you must have monitored your ad with Google Analytics.
Let’s have a look at the main benefits of Google Ads Keyword Planner:
Google Ads Keyword Planner also gives you another option for creating search campaigns based on in-depth keyword research. You need to have a Google Ads account to utilize the Google Keyword Planner. If you don’t already have an AdWords account, you can create one in a matter of minutes.
We recommend that anytime you optimize your website, should use this free Google Ads tool to generate keyword ideas. This can help greatly in the ranking of your website on search engines as well as keyword research.
⇒ Get Google Ads Keyword PlannerWhat is the difference between traditional SEO and local SEO?
Both traditional and local SEO services seek to enhance your rankings in internet search results so that more people can find, contact, and purchase from your e-business.
Traditional SEO focuses on improving your site’s exposure on a national or global scale, whereas local SEO assists you in capturing local search territory and interacting with local customers.
Furthermore, local SEO solutions employ tailored strategies to help you connect with customers in your specific geographic region, in a detailed and more focused niched market.Why is local SEO software good for me?
Keyword research, backlink tracking, and trend analysis give insights into your pages so you can keep real-time track of the results in a search engine.
You can select the most effective strategies for increasing your site’s search relevance offering information above your competition based on your geographic position.
As background information, industry analysis provides recommendations on elements on your website that may be improved, thus reports on optimization metrics are easily generated.
The SEO software market is constantly getting new tools, so if you’re confused about which SEO software tool to pick for your site, you can also read about automatic SEO software that can give you a glance at the best-optimizing practice with an all-in-one assistant.
Hopefully, now you are on a secured path of ranking and optimizing your local business with these great tools that can greatly have a significant impact on your visibility and e-commerce sales.
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7 Best Youtube Seo Software [2023 Guide]
If you have a blog or a Youtube channel, definitely you will have to boost your rankings in order to meet your goals, objectives, and KPIs.
Youtube is a video content tool that
has over 1 billion which is the second largest search engine on the planet, so it is complicated to be in the top-ranking position considering the competition.
We found the best YouTube SEO software that will help you raise your authority and get your video content to the right audience.
We have interesting related articles on our Content & SEO Hub, so go check on them.
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Anyone who has shared video content online via social media knows the power of YouTube SEO software in raking in the views and likes.
When it comes to video, the numbers don’t lie. If you look at the top three social media channels that people share and consume video content, that is Snapchat, Facebook and YouTube, you cannot afford to ignore the SEO component.
There’s a high, and increasing demand for video content, plus, YouTube has over 1 billion users making it the second largest search engine on the planet.
Your best bet to get noticed among the billions of videos uploaded is to invest in YouTube SEO software.
In fact, statistics from various social media surveys and research, reveal that video content is experiencing a meteoric rise, with an eleven times higher surge expected between 2023 and 2023.
This just goes to show you how much you need to get yourself a YouTube SEO software that will not only help you meet your goals, objectives, and KPIs, but also get your content to the right eyeballs.
This article explores the best YouTube SEO software you can pick from to execute your video content plan, and rank your video content better on organic searches.YouTube SEO software to boost your search rankings 1. Serpstat’s YouTube SEO Software (recommended)
As a YouTube SEO software, SerpStats provides keywords based on Google Suggest, generating key phrases you can use through a filtering mechanism that delivers not just phrases, but also the kinds of queries people type in search fields.
This is a more useful SEO tool as it delves deeper into what exactly is searched for, not just generating suggestions or auto-complete results.
⇒ Try Serpstat free here2. YouTube Search Filters as a YouTube SEO tool
Most people, video creators included, would do some online research before they embark on producing and finally uploading video content. This helps in brainstorming as well as opening your mind to what is possible, what gaps exist, and what you can do differently with your content to make it unique, shareable, and create high engagement. Most of all, to get noticed by your target audience.
This is where YouTube Search Filters come into play.
You can choose the topics, keywords, and even sort them by relevance for example if you check the most recent videos or specific dates. You can also sort videos by rating so you can see what your audience loves and thinks highly of.
Check for channels and playlists to see what those in your industry are doing, especially if you want to be more unique and fill a specific need. This will really help you with your search engine optimization for your video content.3. YouTube Search Auto-Suggest as a YouTube SEO tool
This YouTube SEO software uses long-tail key phrases to get more specific keywords and get ranked for your unique keywords that bring more organic traffic to your video content.
It’s more like using Google’s auto-complete function when you’re searching for long-tail keywords.
YouTube, too, gives you the option of using auto-complete or auto-suggest, which helps you also tailor your keywords to match the popular online searches.
When you open YouTube, you’d normally type in your search terms and it automatically generates suggestions and search results.
From the long-tail key phrases you type into the search field, YouTube’s autocomplete/auto-suggest function will bring up different results in the specific topic, and from there you can gauge what your audience looks for mostly.
It is rich and easy to use resource for keyword ideas.
READ ALSO: 5 best private search engines for PC and why you need to use them4. Google Plus as a YouTube SEO tool
This is a rich resource for ideas on keywords. It not only lets you get more ideas to enhance your video content but also gives you the latest trends and user-generated content that relate to your content.
Everyone needs to know the latest and hottest trends, because without them, then you’d probably be creating stuff for your eyes only.5. Cyfe YouTube SEO Software
This is a YouTube SEO software that delivers amazing results for your video content marketing needs.
With Cyfe, you can monitor various search results from different social platforms such as Twitter or Google Plus, which reference YouTube videos with your keywords or key phrases, and also get different variations on hashtags. It helps you track brand mentions, fan growth, demographics and other metrics.
You can also monitor your emails, and other analytics, and finally, generate automated reports from the same.
It comes with a user-friendly dashboard and it has a free version with great features. Cyfe also lets you track different websites to see top referral links, SEO keyword or key phrase rankings, and simultaneously monitor IT metrics such as your website’s uptime, app performance, and server load, among others.
Download Cyfe from the tool’s official website.6. Vidiq YouTube SEO Software
This YouTube SEO software tool that helps you with your keyword insights, tags, and keyword research.
It gives you insights on how to rank for a specific keyword, thus you can determine whether your video content will rank effectively, or not.
Like Cyfe, this tool lets you monitor social media channels for metrics such as brand mentions, competitor analysis, and top-performing video content.
When you connect your YouTube account to Vidiq, the software imports all the video content on your channel and this reflects on your Vidiq dashboard so you can monitor everything from one place. With Vidiq, you can track social chatter, engage your audience, maximize your organic reach and also collaborate with your team (if you’re working with one).
You can request a demo on Vidiq’s official website.7. TubeBuddy YouTube SEO Software
Besides this, the tool’s salient features include:
Transcriptions that you can use as articles if you have a website
A/B testing functionality, which lets you test your video’s tags, descriptions, titles and other elements that affect search results and traffic
Opportunities you can exploit for your video content
Best practice audit to ensure you don’t make mistakes with your videos
Useful tips to optimize your video for YouTube SEO
While having YouTube SEO software is great, it’s good to know how to actually optimize your video content so as to achieve the best SEO rankings.
Here are some useful tips you can use to get you started:
Include your focus keyword on video filenames as Google uses this to determine the content you upload. Put the most important tags first so your video can be discovered, especially in the ‘related videos’ section.
Use a minimum of five words for your videos so as to include your focus keyword with a long-tail key phrase.
Search engines like Google depend on the description on your video to gauge its quality, content type, and depth, so you need to get this right. Give specific descriptions with focus keywords, for a minimum of 200 words. You can include a link to your site to drive traffic back your way.
Build engagement by encouraging your audience to share your videos as this tells search engines your content is good and popular.
You can also distribute your video content by placing the link on email signatures, embedding on your website, or even sharing on high traffic sites such as Quora and other social media channels.
Create playlists rich in keywords by grouping your videos according to similar themes. This lets YouTube in on what your videos are about.
Research your target audience then use the findings to make decisions on your video’s tone, style and watch time (length). Videos of more than 5 minutes seem to get more views these days. Just make it good enough to offer value.
Note: Google generally uses video results for how-to content, reviews, tutorials, fitness content, and funny or humorous videos, so you can borrow a leaf from this when creating your video content.
Do you have a YouTube SEO software tool? Tell us your experience and whether any of these came in handy.
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Whether it’s a summer blockbuster or a low-budget indie, if you have an idea for a film, you have to get it down on paper. Unfortunately, writing for the screen is chock full of formatting quirks and peculiarities. This can make writing a screenplay without dedicated software incredibly tedious. Luckily, technology can help you focus on story rather than formatting. This can spare your sanity, especially when you’re trying to pen the next box office smash. While programs like Final Draft are widely considered the industry standard, it can be a pricey investment.
Luckily, you don’t have to let an empty wallet stand in the way of your Hollywood dream. There are a ton of software options out there that can help you automate the formatting process. We’ve done the hard work for you and sniffed out the best screenwriting software that you can grab for the low, low price of free.1. Trelby
Trelby is a free, open-source screenwriting software platform that is super simple to use. It automatically forces the correct industry standard formatting, so you can jump in and start writing. Trelby also intelligently alternates between sluglines, action and dialogue.
In addition, Trelby supports importing text from a variety of popular formats including Celtx, Final Draft, Fade In and Adobe Story. Trelby can export in RTF, HTML, Final Draft and Fountain. Finally, it can also generate watermarked PDFs. Currently, Trelby is only available for Windows and Linux.2. Celtx
Celtx is an acronym for “Crew, Equipment, Location, Talent and XML,” referring to all of the areas that Celtx can help bring your vision to life. In this regard, Celtx is different in that it doesn’t position itself solely as a screenwriting solution. Instead, Celtx is a cloud-based pre-production suite. It enables users to collaboratively work on story development, storyboarding, scheduling and more.
Celtx offers different packages which include different tools and features, but these all come at a price. If you’re just interested in using Celtx for screenwriting, you’re in luck. The “Basic Scriptwriting” package is completely free, all you need to do is sign up.3. Page 2 Stage
Page 2 Stage is a screenwriting tool that started life as a commercial product. Currently, however, the software is completely free to use. Like the others on this list, Page 2 Stage supports common script formats for film, television and stage. In addition, it offers a unique feature which analyzes your script to generate a report on the flow of dialogue and scenes.
Since it has been abandoned by its developers, Page 2 Stage has no support whatsoever. If you do decide to give it a try, make sure you enter the username and password provided on their website. Otherwise all of the scripts created with Page 2 Stage will feature an ugly “Demo” watermark.4. DubScript
If you’re after a mobile solution, DubScript might be what you’re looking for, provided you have an Android device. Featuring a clean, easy-to-use interface, DubScript auto-formats your writing as you type. You can import scripts from Final Draft, Trelby, HTML and plain text. Save your screenplay as plain text, Final Draft, HTML and PDF.
All of DubScript’s features are enabled in the free version of the app; however, it is ad-supported. In addition, the free version of the app puts a small watermark on generated PDFs and printed hard copies. To get rid of these annoyances, you’ll have to pony up a monthly fee. Sorry iPhone users, DubScript is not available for iOS.5. Amazon Storywriter
Amazon Storywriter is a cloud-based screenwriting app. Like the others on this list, it auto-formats your text into appropriate screenwriting conventions. Since it is cloud-based, you’ll be able to access your scripts on any device and easily share them with others.
With the help of the Chrome app, you’ll be able to work offline and easily sync your edits once you get back online. When you’ve completed your script, you can use Storywriter to submit it directly to Amazon Studios. With a lot of skill and a little bit of luck, your script might find its way to their development slate!
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I count my lucky stars that my fortunes don’t rely on SEO and PPC alone. I’m happy to be part of a couple of agencies with a full range of interactive and traditional marketing solutions. That means I don’t have to pretend like SEO and PPC always are the best choice for clients. They’re not.
I thought it might be refreshing to talk about when SEO and PPC are NOT a great choice for local businesses- but not just to discourage you- The reasons they don’t work can tell us something about the businesses, what they should do next, what makes a good business in a certain niche, and so on.
First, let’s think about what makes for success in search:
We’ll look at each of those in the ideal situation, and how problems in each can lead to marketing failures for local businesses.
1. How a Lack of Relevant Keywords Can Doom Search Efforts
I typically divide keywords into two groups:
Category (general) keywords
Category keywords could be vertical-related, offering-related, or geomodifiers. For a mexican restaurant, it could be “mexican food”, “myrtle beach restaurant”, or “myrtle beach mexican restaurant”.
Where this breaks down:
2. Why Your Prospects Aren’t Buying From You
Naturally, we need our visitors to do something: if not purchase, then fill out a lead form or get on the email list. One of the three main components of ROI is CR (conversion rate). This pain point has a lot to do with the other four items-
Keywords: People that search some keywords convert, and people that search others do not. So, if you don’t rank for the high value keywords, or can’t afford to buy them, you won’t get the revenue.
Competition: The more competitive your niche, the more price shopping there will be, and the lower the conversion rate and ROI. If you can’t win against the competition for the best keywords, you won’t get a positive return.
ROI: Some searchers come from more expensive keywords, and each keyword produces a different CR and amount of revenue. If competition drives down average sale, ROI may be negative.
3. Bleeding Out Due to Lack of Competitive Advantage
Too many businesses never think this through. Why should they choose you over your competition? What do you have that matters to your prospects that they can’t get elsewhere?
The problem with its opposite, the blue ocean, is that if your offering is so new that competition is low, few people know about it- and search capitalized on existing demand via search queries. So you might need a more attention-grabbing story-telling medium like TV, radio, or social media instead. If you’re lucky, you can attach it to a category keyword, but your conversion rate may be low because people are still trying to figure out what you are and if they like it. So you either need a lot of money and patience, or you luck out and get into a category that’s not as competitive as mesothelioma lawyers or online dating.
Really, this is just math. The question is if the cost is low enough, the average sale high enough, and the conversion rate good enough. Use this PPC ROI Calculator to play out a variety of scenarios, and you begin to grasp how they’re related.
The worst situation for local businesses is if you don’t have a brand name or mindshare, and you have to go into category keywords. These keywords are much more expensive, and the searchers are window shopping more, which brings the conversion rate down.
We’ve seen with tourist destinations with lots of independent hotels that the single hotel owners have more difficulty. It’s easier for groups with multiple hotels to offer a portal site that satisfies the window shoppers yet retains the sale for one member of the group. Solo hotels are competing against these groups, national chains, AND the megasites like TripAdvisor.
These lonely go-it-aloners don’t get great ROI on category keywords in PPC, and they don’t have the content or authority to get many searches for those category keywords via SEO.
5. Untrackable Advertising Creates Doubt and Shuts Down Efforts
If you don’t have tracking, the more skeptical local businesses will assume they’re getting nothing for their efforts. Or if all business is bad, they may assume SEO and PPC aren’t doing anything either. In fact, it could be that most of their business is coming from SEO and PPC, but if you aren’t tracking it, they won’t know. Shutting down those efforts would not only hurt the search provider but also the business.
On the flipside, counterintuitively, some local businesses refuse to believe the numbers. This reminds me of a study I read years ago about doctors reading research. They tended to believe research that confirmed their biases, but if they found research that ran counter to their beliefs, they questioned the study’s methodology. I’ve also seen people question the researchers’ motives. We need to be aware of this very human tendency in ourselves when we look at our analytics.
The above is all rather negative. I’ll leave you with 7 tips for Local Search Success, the positive prescription for how to beat all those problems and win at the local search game:
No matter what is the magnitude of your retail business, teamwork is an essential skill that makes or breaks your business.
About 80% of the
depends on teamwork. To get their attention towards the work, you need to establish a robust “system.”
document collaboration software
creates a perfect platform for your employees to develop and share ideas skillfully with its seamless communicative tools.
With the present pandemic situation, every collaboration has gone remote. Virtual communication is increasingly in demand to shoot up the sales.
This article has come up with the five best document collaboration software for your retail business.Confluence
Atlassian Confluence, a document collaboration software, improves your internal communication through creating and sharing documents.
It’s dedicated working dashboard makes everyone in the team informed about the project details effectively.
It has over 15 templates for the teams to create their workspace. Even more, you can customize the pages with pictures, GIFs, and videos that are eye-catchy and engaging.
Structured page trees to organize the documents.
Robust search tool to find the content faster.
Separate templates for designing marketing plans and product launch plans.Monday
Want to have a quick glimpse of your project tasks and objectives? Then, Monday is great for your retail business.
As a retail business owner, you will have delivery deadlines, customer complaints to management. By using Monday, you will get in-depth insights into your projects and tasks.
Besides, your external partners can get an overview of your business functions through notifications and alerts without the need to install the software.
Monitor employees’ performance in a team and as an individual.
Customization-sensitive to design your dashboard.
Real-time reporting and notify the changes instantly.Easy Projects
Often, small and medium-sized businesses face a tough time in troubleshooting the problems. To specially cater to this pain point, Easy Projects enables hassle-free planning and executive options in it.
In particular, this document collaboration software has successful project planning tools like Gantt Charts, Kanban Board, project calendars, and resource loading simulations to map out all the tasks present in the timeline.
It prevents scheduling conflicts by tracking the employees’ availability through the simulator feature.
Employs Artificial Intelligence algorithms to predict project completion dates.
In-built time tracking software to track the billable hours.
Expense tracker to track your expenditures.Taskworld
Taskworld is a reservoir of beautiful, customizable templates, friendly text editor to tweak the workflows and make them business-specific.
You can save your time by automating the recurring tasks for every day, month, and year without the need to create them manually again and again.
Interestingly, Taskworld is one of the few document collaboration software which can function well on mobile. You can edit and update the tasks with mobile-friendly features.
Burn up and burn down charts to analyze project completion.
Constant update on resource management.
The in-built expense and time tracker to manage money and time simultaneously.Cascade strategy
Devising a marketing and branding strategy for a business can be overwhelming. Ideas pour out from the team members’ mind are hard to record and store in one place.
Cascade strategy, a document collaboration software, is tailor made to collect all your precious idea in one place and organize them efficiently.
Ideally, it helps you to build a plan that is aligned with your corporate goals and vision. It also has an intuitive wizard that acts as a roadmap from strategy to action.
Milestones and Gantt Charts for project mapping.
Prioritize the task based on the plan.
Share ideas as PDFs and videos.Conclusion
Making a choice impacts your business so much. So, choose a document collaboration software that makes your complex processes simpler, thus enhancing the team’s workflow.
A lot of data to inform your SEO strategy is hiding in plain sight; you just need to know where to look. For multi-location retailers, Google Merchant Center can be a treasure trove of data to help gain that competitive edge.
Last November, just in time for the holidays, Google began showing free local product listings at the bottom of Google My Business pages.
They are the free version of Google’s Local Inventory Ads and look like this:
This program is open to any brick-and-mortar business with a Google Merchant Center account in Australia, Austria, Brazil, Canada, Denmark, France, Germany, Japan, Netherlands, New Zealand, Norway, Sweden, Switzerland, the U.K., and the U.S. Check Google’s Local Inventory Ads Overview for more updates.
All you have to do is opt in to the “surfaces across Google” program in GMC. You can sign up for it here.
While the reporting available to participating businesses is minimal, there is enough data for local businesses to start using this program as a secret weapon to improve their digital performance.
I call it secret because I am virtually certain that none of your competitors are using this data (until they see this article, of course).
Here’s how to tap into this wealth of local SEO data.Check Your Free Local Listings Dashboard
You can also see similar info for the non-Local “Free Listings” which typically appear in the Google Shopping tab, but these won’t provide any “Local” info.
The Product report will typically have the most data, but each of these can give you hints that are helpful to optimization.
This implies that these listings mostly show up for brand queries (in fact, the majority of GMB Knowledge Panels appear mostly for brand queries).
As such, the Google Merchant Center data provides unique insights into what people familiar with your brand are looking for.
While they don’t break the data down by location (when are we going to get that, Google?), you can use your own analytics to figure that out.A Quick Word of Warning…
It doesn’t sound like using the data Google gives you to populate pages without specifically targeting these users is a problem. However, as with all search optimization tactics you’ll want to make sure you’re in compliance before trying out some of these ideas.Now That You Have The Data, Figure Out What It Means
In the example above, this “by brand” dashboard shows that over the time period Samsung-branded products got ~91K impressions from the GMB Product Widget.
In your analytics, you can create a report for non-paid entries to the Samsung PDPs that came from Google.
Then, filter that report by the user’s location.
It’s not perfect, but it can give you a general idea for which cities there was the most demand for Samsung. You can do the same with the “by product” info.
The “by category” data is not as helpful, as you can’t break it down by product and/or brand. However, it can give you a general sense of which broad categories perform best in which geographies.
This can be helpful when we put this data into action.
(Full disclosure: I am still trying to convince our TechOps team it’ll be worth it to scrape the GMB widgets and tie it to the GMC data and analytics, to create a regularly updated view of performance).
The more products you carry, the less data you are going to have for each product, as Google seems to rotate them often.
Google is giving us some valuable info with that rotation, by the way.
There must be some methodology (dare I say an algorithm?) that Google uses to determine which products to show on each GMB Page and when.
Monitoring these patterns is probably some of the best information you can find to inform how to merchandise products and brands on your own site.Tips for Retailers to Make the Most of Google Merchant Center Info
We rarely see local e-tailers do anything truly unique for site visitors in specific locations. Use this info to help power recommendations throughout the site for these geo-targeted users.
Use this data to fuel a GMB Posts campaign to promote popular products. Since GMB Posts often appear at the bottom of the Google My Business Knowledge Panels, they may perform just as well as the Product widgets, and you have more control over the messaging.
Image credits: All screenshots by author, April 2023
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