Trending December 2023 # 4 Ways You Can Automate Your Home With Smartphone # Suggested January 2024 # Top 17 Popular

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1. Unlock Doors

Keys may grant you access to your home, but they don’t give you complete control. That’s what a smartphone is for. With that 5-inch touchscreen, you can turn off the lights when you’re away, turn on the TV, cut power to various appliances, and, yes, unlock the front door without needing a key. Doing so doesn’t come cheap, but it’s a surprisingly easy task. So if you’re ready to make the investment, here are multiple ways to control your home from anywhere using your phone.

The front door is one of the first things visitors will notice, and if you’re seeking to impress others, this is where to start. The Kevo Kwikset Bluetooth-enabled door lock lets you turn your smartphone into a key. Just tap your finger against the ring around the keyhole, and if your phone is within range, it will open the door for you.

2. Manage Power Outlets

Belkin has an entire line of products under its WeMo brand that give you remote control over power outlets, light switches, and more. Just install the app onto your smartphone and plug a WeMo Switch into whichever outlet you want to control. You can then toggle that outlet regardless of whether or not you’re home. This is great if you’re thirty minutes away from home and just realized you left the hall lamp on. Likewise, it’s a great way to scare the pants off of house guests. If you then want the lights to come on automatically when you get back, be sure to pick up a WeMo Switch + Motion.

3. Adjust Thermostats

While you’re at it, don’t forget about heating and cooling. Traditional thermostats let users set the temperature manually, and some even let them designate different levels for the various times of the day. But the Nest thermostat takes things even further. This “thinking” thermostat learns your preferences over time, and when it’s off the mark, you can control it remotely using, you guessed it, your mobile phones.

4. Boil Water

If you just have to have a hot cup of tea before leaving the house in order to be a functional member of society, iKettle might just shave a few minutes off your morning routine. This electric kettle pairs with a mobile app that can serve as your alarm clock each morning. It will wake you up and ask if you want iKettle to warm up water for you. Go ahead and say yes. The kettle won’t turn on if there isn’t any water inside, so you don’t have to worry about setting off the smoke alarm.

And speaking of smoke alarms, Nest also has one of those coming down the pipeline. They’re not on store shelves just yet, but you can make a pre-order if you’re already sold on the idea.


Bertel King, Jr.

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Automate Your Home With Four Easy Projects

The home of the future unlocks the door and turns on the lights when you arrive, brews coffee to wake you up, and automatically waters the garden. Seem like something that’s still decades away? You can create a smart home today that does all that and more–and you don’t need to pay thousands of dollars to a contractor to accomplish it.

What It Takes: A PC, Software, and Modular Hardware

Your automated home needs three main components: a computer, software, and modular, automation-aware devices. The computer and software are your home’s “mind.” If your PC goes to sleep, so does your home’s intelligence, so you’ll want to run automation software on an always-on system, such as a server.

I like HomeSeer Windows automation software because of its power and its support for a range of automation protocols, but you’ll have to put up with an often-clunky interface. It’s available in the lower-tier HS2 version for $220 or the high-end HSPRO edition for $600. Although the basic tools follow the same interface, HSPRO bundles many extras that are otherwise paid add-ons for the basic edition, including iPhone control. (You can read more about the differences on the HomeSeer Website.)

The PC software automates your home’s devices and sensors, which could include lights, appliances, a stereo, motion sensors, a thermostat, and on and on. Many devices, such as light switches and thermostats, are available in automated versions, but you can add almost anything. If a device runs on electricity, you can connect to it an automation-aware box that toggles the power; you could put one between, say, a fan and outlet.

Your automated home’s nervous system needs to communicate on a specific protocol. For decades, X10, which sends signals over a home’s power lines, ruled the market. However, X10 can drop messages, misinterpret cable noise (thinking you’ve told it to turn on a light, for instance), and bleed into your neighbors’ wiring. Insteon, another power-line technology, was designed to address those problems, but they can still occasionally crop up.

HomePlug and Universal Powerline Bus, which are even more reliable than prior power-line protocols, are alternatives–but you won’t find as many compatible devices available for those two standards.

If you decide to go wireless, your two best options are Zigbee and Z-Wave. Zigbee has existed as an open standard for several years, but its open focus defined how devices could communicate, not how they must. As a result, several competing companies–such as AMX, CentraLite, Control4, and Crestron–make Zigbee devices, and their products may not work together. The newer Zigbee Pro mandates a specification based on Control4’s example, but very few devices are available.

Whichever protocol you pick, you’ll need a PC adapter that speaks that language. (And if you can’t pick just one automation standard, you could mix multiple adapters.) I tried out the Aeon Labs Z-Stick Series 2 Z-Wave USB System Interface, available for about $65.

Configure a Gentle, Automatic Night Light

Your smart home should begin with a bright idea: lighting control. Once you understand some lighting basics, you’ll be able to configure almost anything.

Many Z-Wave lighting controllers are on the market. You can get boxes for installing between a lamp and an outlet, replace current wall switches with Z-Wave controllers, or insert an adapter between the bulb and the socket. Depending on the module, you can expect to pay about $30 to $80. Just be sure to pick hardware that’s rated for your application, such as fluorescent lighting versus incandescent.

Let’s say you want to configure a hallway lamp. Attach a lamp module to your outlet. You’ll use a Z-Wave remote to connect the lamp module to your Z-Wave network: Position the Z-Stick Series 2 (or a similar computer adapter) next to the lamp module. Push the button on the USB adapter, and then push the main button on the lamp module. The two will pair, and the USB adapter will store this information for the PC.

Most important, be sure to configure the correct COM Port. With the USB adapter attached, open Device Manager and pick Ports. Check the port number of the USB stick, and enter that back in the HS2 configuration page; if you have the wrong COM Port, the software won’t show the adapter, and it won’t reveal a clear error either. When you’ve configured the software properly, you can import the details about the Z-Wave lamp module.

You can now control the lamp from your PC, turning it on, shutting it off, and setting the brightness. That’s a good start, but your home won’t be truly smart until it can sense its environment and configure devices automatically. So let’s say that you want to install a motion sensor in the hallway–to do so, you just configure the USB adapter and add the Z-Wave motion sensor in the same way as you did the lamp module.

You arrange this in the Events tab in HS2. Under the Trigger setting, add the Z-Wave motion sensor; additionally, specify that this behavior should happen only at night. Under the Action tab, set the lamp to turn on at low brightness.

Eleven Ways You Can Use Vr To Escape Your Home

Virtual reality is not nearly as popular as video game consoles or smartphones, but the technology is improving rapidly. Software is getting better, hardware is getting cheaper, and fewer people are coming away from these experiences feeling utterly nauseous.

And although VR and gaming sometimes overlap, you should know that the former has plenty more to it. Almost every real-world experience now has a virtual equivalent, and we’re at the stage where you can go almost anywhere, and do almost anything with a VR visor.

If you’re feeling like the walls are closing in and you need a break from the same old scenery, gear up and let VR transport you somewhere completely new in a matter of seconds.

1. Apollo 11 VR HD

Book your spot on the 1969 Apollo 11 mission and fly to the moon and back in virtual reality. You can wander around and interact with the command and lunar modules, and the Moon’s surface, or just sit back and let the experience play out. The VR app combines high-resolution graphics and renders with archive footage from the actual mission for a truly memorable ride.

Apollo 11 VR HD is $10 for HTC Vive and Oculus Rift.

2. T. rex: Skeleton Crew

The exhibits at the American Museum of Natural History helped develop this game, but you might want to skip those and jump straight to the age of the dinosaurs. T.rex: Skeleton Crew brings these prehistoric beasts and their world back to life so you can get a feel of what it was like to walk among them, and learn about the most famous dino of the lot—Tyrannosaurus rex.

T. rex: Skeleton Crew is $5 for HTC Vive.

3. Everest VR

This experience may be the perfect thing to help you get over your fear of heights. Everest VR

Take in the grandeur and the spectacle of the planet’s highest mountain without leaving your home. The experience will take you all the way to the summit, along five stages that match key points on the route up. Combining photorealistic graphics worthy of any video game with 360-degree videos taken from real expeditions, it’s probably the next-best thing to actually making it up Mount Everest.

Everest VR is $15 for HTC Vive and Oculus Rift.

4. Google Earth VR

Google Earth VR is an experience good enough to turn hardened VR naysayers into true believers. From this experience alone, you won’t actually get to stand in the middle of Manhattan or on the edge of the Grand Canyon, but it’ll feel like you are. Take a 3D visual and audio tour of any spot on the planet you like—courtesy of the high-resolution mapping data in Google Earth—and fly above famous landmarks, national parks, and cities. And to make things even better, it’s totally free.

Google Earth VR is free for HTC Vive and Oculus Rift.

5. Island Explorer VR

If taking a relaxing drive around a virtual island sounds like an appealing way to pass the time, you’re going to love Island Explorer VR. There are no challenges to overcome, no one else to meet, and nothing to do except roam around at your own pace. It’s not the longest virtual reality experience, but it’s a fun and laid-back way of losing yourself and practicing your driving skills for a few minutes.

Island Explorer VR is free for HTC Vive and Oculus Rift.

6. The Climb

You might get a little workout from The Climb. The Climb

While there are hints of a game in The Climb, we’re going to claim it as a non-game due to its tourist mode—though admittedly you will have to exert yourself a bit to make it up whatever mountain you decide to tackle. There are four fictional environments to explore, either at night or in broad daylight, and the views are simply breathtaking as you get higher and higher. If you suffer from vertigo, this experience may not be worth the admission fee. Though if you want to overcome it, maybe it is.

The Climb is $30 for Oculus Rift.

7. Mona Lisa: Beyond the Glass

The first VR experience from the Louvre Museum focuses on its most famous exhibit, and it’s a new and immersive way of engaging with Leonardo da Vinci’s masterpiece. Learn about the artist’s techniques and the latest modern-day scientific research on the Mona Lisa, while enjoying the artwork without any of the distractions of the thronging crowds that you’d normally have to put up with.

Mona Lisa: Beyond the Glass is free for HTC Vive and Oculus Rift.

8. Allumette

Virtual reality cinema is still in its infancy, but new titles are coming out all the time, and there are some stunning (if short) stories to immerse yourself into. One such story is Allumette, the tale of a young orphan girl who lives in a city in the clouds. But because this is VR, you’re not just watching the movie play out—you’re actually living in its world, able to explore and look around freely. Expect a lot more from VR filmmakers in the future.

Allumette is free for HTC Vive and Oculus Rift.

9. Memoria: Stories of La Garma

Virtual reality also allows you to visit places you wouldn’t be able to access in real life. Memoria: Stories of La Garma

Memoria: Stories of La Garma is $6 for HTC Vive and Oculus Rift.

10. Bigscreen

Bigscreen is free for HTC Vive and Oculus Rift.

11. Nature Treks VR

Nature Treks VR quite simply lets you wander through nature, at your own speed. And the virtual sights might even be better than whatever happens to be outside your own front door. You control the weather and the time of day, can meet more than 60 different animals on your travels, and there are a variety of settings, including beaches and forests. You can even take a dive underwater or a trip into space if you feel the need.

Nature Treks VR is $10 for HTC Vive and Oculus Rift.

5 Easy Ways To Automate Your Small Business And Life

Automation has been integral to my career. In my digital marketing agency, I use my Mac’s automator actions to convert file types, quickly move files from my crowded desktop into my Evernote account, and batch resize pictures after an event for quick distribution. Automation has empowered my workflow and sanity, and it continues to “geek me out” – as I erase one mundane or just simply unnecessary-for-the-growth-of-my-company activity after another.

My latest automation discovery, FileThis Fetch, has given me accounting freedom by retrieving my bank account, utility, and even Amazon statements and importing them automatically into my Evernote account. You can’t imagine how much I dread searching for my statements, exporting them, and then importing them into Evernote for safekeeping. Better yet, you can’t imagine the energy I waste psyching myself up to do this monthly.

In celebration of this preservation of mental health, I share with you 5 easy steps for automating your life:

1. Spend a week getting automated. Think about, then write down the things that you do daily, monthly, and even annually. If your time can be better spent doing something else, search for an automation solution. Condition yourself to have this mentality of automation, and instead of whining when it’s time to do something again, think: what solution can I find to do this for me?

2. Explore some automator apps. At the top of my list are FileThisFetch; IFTTT, which lets you create custom automator actions; WappWolf, a tool that integrates Dropbox, Box, Google Drive, and more to help automate these tools you probably already use; and CardMunch, the LinkedIn mobile app that lets you take pictures of business cards to import contacts, and sends a LinkedIn request to them (seriously!). Also, if you use a Mac, check out chúng tôi for their great Apple automator resource directory and some AppleScripts that make automating your Mac folders and media easy as pie. Though I’m a Mac girl, I found an app called Do It Again by Spacetornado that can help my Windows brethren in their automation pursuits as well.

3. Spend another week on IFTTT. You just don’t know what you can do with this app! My favorite as a marketer is my social media automation workflow that distributes posts to over 9 social media channels, with tags that exclude the posts that don’t need to go where I don’t need them to go. Ooh, selective automation!

As a human, my favorites are my weather alerts delivered via SMS, since I forget to check the weather every day of my life and have ruined so many innocent shoes, and of course my Evernote automator actions. They have allowed me to save my Pinterest pins in an Evernote notebook, read my RSS posts in the place where I spend most of my time, and even republish the posts to my website and through social media. IFTTT allows you to create virtually any automator action you can think of, and it even showcases some great suggestions from users called “recipes” if you aren’t that imaginative. Automation is even for the unimaginative.

4. Get to know email filters. Using filters in your native email client or Gmail will automate your email workflow and clear clutter. I set my filters to forward the informational emails that I want to read later to my Evernote, but you can also use the folders in your email client if you prefer. I spend a few times a day breezing through these categorized emails and forego constant interruption throughout my day.

5. Find someone else to do it. Yes, that’s a form of automation as well. Train a virtual assistant to alleviate some of the stress that one of the free solutions doesn’t. TaskRabbit is a site that summons angels from heaven, or just really great experts in whatever it is that you need. TaskRabbits can answer your virtual phone line or do your grocery shopping; check out chúng tôi , the cutest recipe/grocery list planner that integrates with Evernote, allowing you to share a grocery list with your TaskRabbit…automated! These super bunnies can also perform single projects like cleaning your closet or delivering a package.

I hope that this helps you become one step closer to enjoying your job again, gives you more time to spend with your friends and family, or simply reassures you that a little procrastination is okay – as long as you set an alarm to snap you out of it. Enjoy!

10 Online Jobs That You Can Do From Home

Many organizations are rapidly shifting to the ‘Work from Home’ culture. As per experts, the culture of work from home and remote login is going to be highly accepted and adapted in the coming times. The challenging times posed by the coronavirus pandemic have impacted businesses massively and affected almost all professions.  Fortunately, several jobs can be accomplished remotely by working from home to earn well. So, let’s look at some viable work from home jobs through which you can continue making money even while staying at your house.

Online jobs that you can do from Home

If you wish to earn by working from home, here is a list of some tech-related online jobs you can do:

Social media manager

Medical Transcription

Cloud Designer

Web Designer

Software Developer

Freelance Technical Writer

SEO and Review Writers

Mobile App Developer

Online Training and Tutoring

Digital Marketer.

Let’s look at each of these job profiles in detail.

1] Social Media Manager

Social media platforms have become one of the most prominent media of marketing and brand promotion wherein the biggest of the brands are leveraging the massive reach of the channels like Facebook, TikTok, LinkedIn, Twitter, and Instagram. Companies are tapping in the opportunity by prudently handling their social media campaigns to influence their potential buyers. Since not many businesses have a dedicated team to channelize their social media presence via accounts, many freelancers have taken up the role of social media managers and work remotely.

In the coronavirus pandemic, digital marketing companies are also looking for social media managers who can help them efficiently plan, design, and implement their social media campaigns through their accounts on various platforms. This is a relatively new role, however, youngsters and people who have a good hold on writing catchy posts and understand the nerve of viral media campaigns, love socializing online and are interactive can make successful social media managers. If you have the right presence on social media, then in the coronavirus lockdown, you can earn good money handling social media accounts of others.

Download: Microsoft’s Essential guide to working from home.

2] Medical Transcription

Medical Transcriptionist typically works from the hospitals and physician’s office; however, with the increase in technological aids that enable people to connect remotely, most of the transcriptionists are now working from home. The Work of medical transcription includes efficiently transcribing the dictation by doctors. The healthcare professionals and people who have completed a medical transcriptionist program can take up this job from home.

3] Cloud Designer

Cloud-based applications are much in demand these days as the technology is fast growing. If you are a well-versed cloud designer and architect, then you can earn well by working from home and providing cloud solutions to various companies. Many companies are looking for efficient cloud developers who can help them manage and develop cloud apps. Coronavirus lockdown has propelled companies to allow remote working, and the demand for freelancers has increased.

Read: Free Windows Software to help you Work from Home.

4] Web Designer

Everyone needs a website in today’s times. In the pandemic situation, when physical stores are almost shut down, an online presence is mandatory. In such a case, every big and small business is looking for someone to help build and manage their website. There are many self-employed web developers in the present times who work remotely as per their convenience and earn an impressive salary. Web developers and designers cater to the diverse needs of their customers from website design, administration, and development.

5] Software Developer

Read: Security tips to protect data when working remotely.

6] Freelance Technical Writer

Help Manuals, Online Guide, website content, blogs and social media posts, how-to articles, product reviews, there are so many places where clients need skilled and creative content writers to provide them quality content for websites like chúng tôi There is a massive demand for content writers in times of search marketing and digital marketing. If you are a skilled and quality writer, you can earn a considerable amount of money working from your home without any hassles. Content writing is one job that has been performed from home for the longest time. The writers can get great value for their content by using the right techniques and developing content that is informative and unique. Brands are ready to pay impressively to the writers who provide engaging content that can drive traffic to their websites.

7] SEO and Review Writers

SEO driven content is high in demand these days, as most of the businesses are done online based on search marketing. People are now investing highly in quality content instead of bulk content. You can groom yourself as a niche writer and reach out to potential clients easily on various forums and portals. On websites like chúng tôi Upwork, and chúng tôi you can build a strong portfolio and bid for freelance projects that are high paying. You can earn up to 1500 dollars per article, in case you make an influential profile as a writer. Freelance writing s one of the most well paying and feasible jobs, which can be done from home.

8] Mobile App Developer

In the current pandemic situation hen, people are stuck at home and have extra time at hand; the use of mobile apps has increased massively.  Mobile phone games, dating apps, chat apps, and shopping apps are massively used as they are quick and handy. As an Android or iOS app developer, you can efficiently work from home and build apps for various clients paying heavily. If you are a trained or skilled App Developer, you can earn more than a well paying regular job. It is the most viable Work from home options for developers and tech professionals.

9] Online Training and Tutoring

Whether you are a Tableau trainer or a skilled Yoga trainer, whether you provide art classes or just educate people on culinary skills, online coaching and training is something that can help you earn a fair amount of money while enjoying your creative skills. During the current Coronavirus, pandemic people are restricted to stay at home. You can provide coaching classes to children on various subjects or provide training to professionals on multiple technologies. You, training online, probably the best Work from home job that can bring you the most value for your time. From providing makeup tutorials and cooking classes to ladies to taking online Zumba classes for fitness enthusiasts, online coaching is excellent Work from home option in the coronavirus pandemic.

10] Digital Marketer

Digital marketing is all about handling the digital platforms and providing the right solutions to the clients on the various platforms, from email to website to social media. With the proper knowledge of Social media, Search Engine Optimization, and website administration, along with the algorithms of various social media platforms, you can attract the right clients who pay well. The job can be done entirely from home.

Final words

Disruptions are likely to change the face of workplaces forever. With remote working being the trend of the next generations, the above jobs can help professionals build strong portfolios and earn well.

6 Ways You Can Use Twitter In Your Customer Feedback Loop

Out of all the social networks where people rant and rave their opinions, why should your business still care about Twitter?

Even as newer, “hotter” networks gain steam, Twitter remains a great platform both for customers who need to reach out in real time and for businesses looking to learn more about their customers.

Why Use Twitter for Customer Service?

For any business with customer experience at the top of their priorities list, it’s still a necessity. Some of the factors that come into play:

Twitter is built for immediacy. While platforms like Messenger might offer more sophisticated automation tools and might have more users with push notifications enabled, Twitter’s culture is all about fast posting and of-the-moment conversation. It’s also much more real-time than other networks like Facebook, where the newsfeeds are more powerfully influenced by algorithms.

Velocity loosens lips. People don’t seem to “filter themselves” as much here, so you’re likely to get a better glimpse of your customers’ true thoughts and desires than on LinkedIn, Instagram or Facebook.

That’s the beauty of social media customer service – you can talk to customers easily and in real time, building better relationships with them as individuals and boosting your online reputation while still making the most of the asset that is their feedback.

What’s more, having an active support presence on Twitter pays off. A 2023 study by Twitter, in partnership with Applied Marketing Science, found that airline customers who received prompt support responses via Twitter were more likely to recommend the airline to others and even to spend more on subsequent purchases with the airline.

To make the most of this all, you just need to know where to find the insights on Twitter, and how to use them in a customer feedback loop that will improve the experience for all customers and improve your products and systems.

Let’s take a look at some especially potent and efficient ways to find and use customer feedback published 140 characters at a time.

1. Systemize Support Queries to Help Faster

Twitter can be a gold mine for discovering customer problems, points of confusion and other important experiences you can learn from. Not only can you jump in and solve the problem, but you can also use it to understand your audience’s experiences with your business and make strategic improvements.

For example, Fitbit combined customer listening with a custom system to incorporate customer feedback into product and services, as Director of Community Allison Leahy explained on the Focus on Customer Service podcast.

Here, social posts get automatically tagged based on keywords and type of input. Customers are also pointed to a Features Suggestions board on the brand’s official community portal, which is reviewed regularly by their product teams.

These systems make it easier to help customers and actually use their opinions.

You can also use listening tools to create templates or automations for answering customer questions based on frequent queries.

For example, you can incorporate canned responses for interactions such as seeking out more feedback via direct message or asking for a shipping tracking number.

2. Automate Repetitive Support Tasks

In addition to saving time on certain steps of the support process, other steps, particularly very repetitive or tedious tasks like answering frequently asked questions, can be fully automated.

Going back to the Evernote example, this company’s support team also commonly moves conversations to direct message, where they use Twitter’s welcome messages and quick reply automation to get to the root of the problem.

Since 42 percent of consumers contacting brands on social expect a response within 60 minutes, automation can save time crucial to customer happiness and retention.

3. Analyze Interactions More Deeply

There are many benefits to automating parts of your support beyond the immediate time saved on that task.

In the longer term, it organizes feedback for your product teams and other departments to analyze and incorporate. Twitter’s DM quick replies can even collect a net promoter score (NPS) rating and integrate with Zapier to either continue the support conversation or send the data to another tool, for analysis over time or for triggering message drips aimed at increasing customer delight.

You can also collect and analyze any conversation, whether or not you’re using Twitter’s official support features.

Advanced social listening tools like SentiOne can even turn these signals into useful automated dashboards and reports that make it easy to track brand reputation and social footprint over time.

4. Combine Your Feedback Channels

Another way Twitter can improve your customer feedback loop is by streamlining some of your different customer feedback channels. Between multiple social channels, website chat, call centers and email, helpful feedback can come from a number of places, and it can be hard to keep track of it all holistically.

Diversifying the number of channels in which you are available to receive customer feedback helps develop a sense that you’re customer-focused. And merging it all via a centralized service hub can make the overall process easier to manage.

Twitter even offers its own easy tool to embed a button on your website with a call-to-action to direct message you.

Instead of linking to a support contact form on every page of your site, or using a separate live chat, this pushes customers into an automated social support system like those described above.

Last year, Microsoft found that according to 39 percent of customers, the best way to deliver a satisfying service experience is to make sure people never have to repeat themselves to multiple representatives. By allowing customers to contact you from multiple places, while merging it all into the same customer support funnel, it’s easier for you to keep the conversation organized, nonrepetitive and personalized.

5. Track Your Audience

So far we’ve mainly talked about direct messaging, but a lot of customer feedback and support happens “out in the open,” through mentions. Since these types of tweets may not all warrant responses, therefore being irrelevant to your multi-channel support system, it’s helpful to have a separate way to track and analyze mentions.

For example, you can use Publicate’s Twitter search-driven RSS feed creator to subscribe to mentions of your handle, product names or industry keywords – or even your own support account’s conversations.

You can then view these in your RSS reader to review feedback and use Zapier to forward anything insightful, important, or requiring a reply to your larger feedback loop.

6. Proactively Initiate Conversations

Finally, we’ve yet to address going out and soliciting feedback from your audience and customers. But don’t just wait for people to come to you with feedback.

Instead, try to start conversations and use Twitter as a public forum or chat to initiate conversations with customers. This could be as simple as a Twitter poll to learn more about your customers’ preferences. They’re quick and simple yet can be surprisingly insightful.

Twitter Ads are most commonly used for customer acquisition, but they’re also great for reaching your existing customer base.

In this example, Workfrom just learned a key insight about their audience of remote workers. Knowing the workspace preferences of their community can help them tailor features for their remote work spot search.

And in addition to starting conversations with your customers, you can monitor brand keywords for people talking about you but not “to” you and reach out where there’s an opportunity to help and learn more about improving that customer experience.

Bring Customers in the Loop

It’s no longer enough to tweet back and be clever. You need to strategically apply those conversations to business improvements. Integrate Twitter into your larger customer feedback loop.

More Twitter Resources Here:

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