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The ultimate goal of any Facebook ad is to catch someone’s eye with the right combination of stunning visuals and compelling copy.
You want the ad to stand out against the background noise of news, politics and status updates.
And there is a lot of noise right now.
The ad copy could be great but the visual has to be even better.
Because that’s what will be seen first.
Now that almost every news site, company page or blogger uses compelling visuals, standing out has become more difficult.
But I have come up with a few tried and tested tips to help you create a winning Facebook Ad visual.
How to use Facebook Instant Experiences (Canvas Ads)
Learn the ins and outs of Facebook Instant Experiences with this Quick Win. From set-up to optimization, this guide will help get you up and running with Facebook Experiences in no time at all.
Access the How to use Facebook Instant Experiences (Canvas Ads) quick win1. Include a product image
If you are using a Facebook Ad to show off your product you should probably include a shot of your product. Right? In most other marketing channels that would be a no-brainer. But when it comes to Facebook Ad visuals some people may have missed the memo.
Because some people think that they can use a stock image or a few lines of text to create a winning Facebook Ad visual. Wrong. For example, recently I have seen some brands either us a somewhat related stock image:
Or just the slightly better vague stock image with some random text overlaid. But in this case the internet’s favorite pet can not make up for a bad Facebook Ad visual:
Actually, they are both virtual products, which is why I picked them. In this day and age, many marketers are trying to sell products that you can not hold in your hands or see. I do not see that changing anytime soon, in fact, it will probably get worse. That makes it hard to include a product in your Facebook Ad visual when you technically do not have the traditional definition of a product. It is difficult for sure, but not impossible. Just take a look at the simple but effective way 99Designs showed off their logo design service.
Or you could be like Hubspot in the example below and include a screenshot of the product. This approach can be extremely useful for products that have a very beautiful or easy to understand interface as well.
Finally here is an example from one of my campaigns for an Ebook about creating social media images.2. Use legible text and fonts
It is common knowledge that Facebook Ads visuals can only include text that takes up to 20% of the image. And that definitely causes some headaches for even the most seasoned social media marketer. Because it is hard to not only grab someone’s attention but also inform about your product them in few words.
That is why some marketers decide just to shrink the size of the text to fit more in. And if you are paying attention to the title of this section that makes it barely legible. Like this example that shrunk the most important part of their text, the savings, for some reason:
As you can see the font is very light, the text small and the background color too light, which when all are combined makes it even harder to read. Something like this is not going to stop someone from scrolling right over it in their Facebook feed.
Here is another example of using the wrong text in your Facebook Ad visual but in this case, it is all about using the wrong font colour:
In this case, the font blends into the background image pretty easily and does nothing to grab the reader’s attention. In contrast, the text on this Facebook Ad from Clearbit jumps off the page and is easy to read:
They used a dark background, a bold font and an acceptable text size, which makes this a great visual. I will show off why dark backgrounds are so important in the next section too.
To make it very easy to read they not only use large and in your face text, they also use two different font weights. This makes it even easier to read, and we have seen this work very well in our Facebook Ad visuals.
I would also recommend using a white font, it sticks out on about any dark background.
Like on this visual that comes from one of our past campaigns and performed very well.
As you can see it uses white font, two font weights and very large text to make it incredibly legible. And people are able to quickly read this and react while scrolling through their feed. Unlike some of the bad examples, we saw above. Unlike some of the bad examples, we saw above.3. Dark and bold backgrounds are your friend
As you are probably well aware of by now, the background colour of the Facebook feed is white. Which helps it look clean and beautiful on almost any screen. That does not mean that your Facebook Ad visuals use a white or light colour scheme to fit in. Because that is exactly what will happen, your ad visuals will just blend into the background.
People will scroll over them without even noticing your product and you will have wasted a nice chunk of money. And as many props that I have given Hubspot in this article, sometimes they just have a bad Facebook Ad visual:
This is something that does not grab my attention at all and blends into not only the background of Facebook but the text of the ad.
Honestly, you are not sure where the ad text ends and the visual begins if you take a quick look. So I would recommend taking their hiccup and using it for your gain by never using a white background in a Facebook Ad visual. The same can be said about this ad from Blocks about using white backgrounds:
It may look incredibly clean and futuristic while you are designing it but a white background will rarely ever work on Facebook. Instead, I recommend very dark or bold backgrounds for your Facebook Ad visuals. Anker, the portable battery company, did just that in their ad below and it looks fantastic:
Plus the white text really pops off the screen and blends into the clean aesthetic that you see on your Facebook feed. Additionally, it does not have to be a static dark background, you can also use an image with darker tones for your Facebook Ad visual. Like the team at Blenders Eyewear did below:
And if you can not avoid using a white or lighter background, just throw a dark colored gradient over the image. It is one of the oldest tricks in the Facebook Ad or really any social network game and the team at Hoth used it perfectly.4. Do not forget icons and graphics
Using icons to add something extra is one of my favorite design tricks I use while creating infographics, and they translate to Facebook Ads as well. They can be used to catch the eye of your reader and direct them to a part of your ad, like a call to action. Or icons can become the focal point of your Facebook Ad visual in which the text latches onto. And they even can be used to add a bit of context to the ad without using any extra text.
It really is up to you, and since there is not really a wrong way to use icons I will jump to the good examples! In this first Facebook Ad from Southwest airlines, they masterfully use a simple icon to draw your eye to the low price of the flight:
Using icons in this way really helps your visual look balanced and also sets the tone for what the ad is about. And finally we have one from the team at Hubspot, where they use just a simple Instagram icon to add quick context to the post:Conclusion
There you have it, my personal guide to creating better Facebook Ad visuals. You should be set if you:
Include a product image
Use legible text
Feature a dark background color
Do not avoid using icons
I will be using these tips in all of my future Facebook Ads and I hope you will too.
And if you need some more guidance on creating your own Facebook Ad visuals I recommend checking out our e-book on the subject here!
Learn how to set up Facebook Ads and target your customers with effective messages to boost your sales.
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Enter: The Facebook Ads Library (or, as it can also be referred to, Meta Ads Library).
The Facebook Ads Library is a data lovers’ paradise. You can find information on any Facebook ad currently running including who made it, what it looks like, and when it ran.
The Facebook Ad Library is a searchable database of every active ad on Facebook. The library includes information on who created the ad, when it was published, and what kind of creative accompanied it.
Any published Facebook ad will be shown in the ad library for up to 7 years.
Why is this important?
Well, for consumers, the ad library offers a way to see what Facebook is up to. The library was originally created in response to Facebook’s 2023 political ad controversy to improve transparency.
For marketers, the Facebook Ads Library is a gold mine of information. You can use it to see what your competitors are doing, get ideas for your own campaigns, and track your progress over time.
Some of the best features of the Facebook Ad Library include:
To access the Facebook Ads Library, visit chúng tôi and select your location, category, and keywords.
Let’s use Hootsuite as an example.
One of the best ways to figure out what you should be doing is to look at what your competitors are doing. This is called competitive analysis and it’s a great way to learn from others in your industry.
Even if you don’t agree with your competitor’s ad strategy, there’s always something to learn. Competitor data can show you what to do, what not to do, or offer inspiration for a new strategy altogether.Use the report feature
If you’re looking for even more granular data points, try the report feature.
This shows Facebook’s effort to boost marketing transparency and allows users to hold the platform accountable.
Currently, you can only filter by country, but we hope to see more regional filters soon.Use filters to search for specific media types
This is a great way to get inspiration for your own ad campaigns and see what kind of content is resonating with consumers in your industry.
Think of it as your competitors doing the A/B testing for you. All you have to do is study, mimic, and optimize.Filter by date to avoid competitive time frames
For example, if you know your competitor is running a sale at the same time as you, you may want to push your sale back a week.
If you notice your most recent sale didn’t get the traffic it deserved, you may want to check if you were up against a sale by a competitor.
As well, if you normally run seasonal sales, check out what your competition promoted last year, and use that data to improve your sale this year.Pay attention to campaign messages
One way to get inspiration for your campaign messaging is by looking at what your competitors are saying.
Here’s an example from Allbirds promoting their new line of merino wool shoes. You can see how they use color blocking, overlay messaging, and a mix of static imagery and video content to communicate their new product.
Pro tip: Create a Facebook ad campaign, define your target audience, set a budget, choose how long you want it to run, build your ad creative, and publish the campaign to Facebook or Instagram from your Hootsuite dashboard — the same place you schedule and publish your organic social media content.
This video shows how it works:
Get My Free DemoLook at what your competitors are testing
One of the most important tools in a marketing toolkit is A/B testing. A/B testing allows us to understand what messaging and visuals resonate most with our audience.
There are so many things you can test in an ad, from copy to content, ad format, and beyond.
If you’re stumped on what to test first, take a look at your Facebook Ad Library to see what your competitors are testing.
Manage your Facebook presence alongside your other social media channels using Hootsuite. From a single dashboard, you can schedule brand posts, share video, engage your audience, and measure the impact of your efforts. Try it free today.
Easily plan, manage and analyze organic and paid campaigns from one place with Hootsuite Social Advertising. See it in action.
Did you know:
PPC visitors are 50 percent more likely to purchase from your site than organic visitors?
Half of your audience can’t tell the difference between paid and organic results?
Manually set up IP exclusions.
Run remarketing campaigns.
Adjust your targeting.
Use smart techniques like CAPTCHA security systems to throw off bots.1. Change Your Keywords
Broad match keywords are great. Usually.
Here’s an example of what I mean:
Those are results for “website builder software.”
The second ad is the odd one out. “Builder software” is probably set to broad match and you can see how broad it gets as it’s showing up for “website builder software.”
This is just one example of a mistake you might be making with your PPC keywords.
Here are some PPC keywords best practices for effective lead generation:Understand Your Match Types
There are two other match types apart from broad match:
Phrase match: This triggers an ad for people who used the exact phrase or close variations of it.
Exact match: This triggers an ad for people using the exact keyword.Narrow Your Keyword Focus
Your keywords make a difference.
Sure, the more specific you get, volume and impressions may be lower, but you can always find specific keywords with respectable volume for your PPC campaign.Use Negative Keywords
Negative keywords can significantly help your PPC campaign.
For example, if your keyword is “website builder software” you probably don’t want it to be shown to people searching for “free website builder software.” Adding “free” to your list of negative keywords will accomplish that.2. Tweak Your Ad Copy
Great PPC copy is an extremely important factor in lead generation and conversions.
Perry Marshall, author of “The Ultimate Guide to AdWords”, recommends that ad copy should highlight benefits because consumers want to solve problems, and not buy a product or service.
Ideally, your copy should have three components:
Features (Unique Selling Proposition).
Call to action (CTA).
Don’t mix up the first two components. A feature is what your product or service is, while a benefit is what your customers can achieve or do with your product or service.
For example, if a smartphone is water-resistant, that’s a feature. The benefit of a water-resistant smartphone is preventing water damage and eliminating phone repair costs or costs of buying a new phone. It’s bare bones, and can be more persuasive, but you get the idea.
Also, CTAs like “buy now or shop now” are bland and uninspiring.
Use CTAs that appeal to the emotions of your prospects. Think along the lines of “save more money by…” or “get the body you deserve by….”
Finally, don’t forget to test your ad copy through Google Ad Variations.
Here are more resources to help you write better PPC ad copy:
Because of Google Ads character limits, those changes may seem insignificant, but they can change the fate of your PPC campaign’s lead generation abilities.3. Scrutinize Your Landing Page
Dedicated landing pages are great because ideally, they’re designed with just one goal in mind: to convert the visitor.
A poor landing page experience won’t convert.
For example, this page has too many distractions.
Compare it to this.
This is far less distracting and has a clearer CTA for the visitor.
Also, I’ve seen some marketers try to trick people into signing up by using misleading headlines or claims.
For example, you may see an ad about free software only to be taken to a landing page where you’ll have to pay a fee to get the “free” software. Or you’re sent to a landing page for an entirely different product.4. Stop the Campaign
People decide to stop their PPC campaigns for various reasons, including:
Terrible ROI: Even with your best efforts, your ROI may be poor. No one wants to spend $1,000 over and over just to make $50 each time. It’s extreme, but you get the point.
The problem? iPhone 6 was released in September 2014. So that was six months of wasting money!
Still, you can choose to keep the faith and continue experimenting with your current campaigns to see if the ROI gets better. But know it is just that – a choice.Conclusion
You can save a failing PPC campaign.
Take the right steps and never stop testing.
Apart from the tests mentioned earlier, you can test other elements like negative keywords, long-tail keywords, or bid amounts.
More PPC Resources:
All screenshots taken by author, July 2023
Introduction To Discounted Cash Flow Analysis
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Download Corporate Valuation, Investment Banking, Accounting, CFA Calculator & othersStep 1: Projections of Income Statement
A simplified Discounted Cash Flow analysis can be created, which projects only the items in the FCFF formula. However, a more rigorous approach pulls such results from a fully integrated three-statement model. In forecasting future cash flows, you should know the sensitivity of cash flow streams over the forecast period. The traditional method of discounting cash flows assumes that cash flows occur at the end of each annual period. It may sometimes be more accurate to forecast cash flows assuming they fall evenly throughout the years.How Long to Project Cash Flows Depends on the Following:
Industry cycle and competitive structure (operating margins)
Known significant events
The useful life of the asset (e.g., oil well, mine)
Comfort of forecaster
Allow enough time to reach a normalized or mature level of cash flows which assumes constant growth and capital needs into perpetuity.
While projections become less reliable the further they go, it may be necessary to go out up to 10 years or more to reach a normalized level of free cash flow.Sources to Project Free Cash Flows
The free cash flows from a business can be projected using information about the industry in which a business operates and information specific to the business. Various sources, such as research reports, S&P industry surveys, industry journals and manuals, and other miscellaneous sources, can be used. Discounted Cash Flow analysis is an attempt to look at the company’s pure operating results, free and clear of extraordinary items, discontinued operations, one-time charges, etc. It is also extremely important to look at the historical performance of a company or business (margins, growth) to understand how future cash flows relate to past performance.
In summary, Discounted Cash Flow analysis projections should be based on the following:
Company or management projections
Macroeconomic data (e.g., long-term inflation and growth rate forecasts)
Common senseProjections Using MS Excel
Let us now look at how we forecast the key variables of FCFF in ABC Example (Please refer to the Discounted Cash Flow Excel Sheet provided)
Solutions for the above forecasts
Solutions for the above forecastsDiscounted Cash Flow Analysis Projections Reality Check Confront Sales Growth Assumptions with Underlying Market Dynamics
Be skeptical of projected sales growth curves that look show dramatic improvements versus recent actual performance.
Does the increase in sales reflect a constant market share in an expanding market? If so, why is the market expanding?
Does that assumption agree with industry projections?
If it is an expanding market, why will the company be able to maintain a constant market share? Or does the increase reflect a rising market share in a stagnant market? If yes, why?
Are some firms leaving the industry? Why?Check the Reasonableness of Margins
Be clear on the actions or events needed to trigger improvements in margins (or reasons for decreases in margins)
Are the margin levels consistent with the structure of competition in the industry?
Any risk of new entrants/substitute products that will drive margins down?Capital Expenditures
Watch out for a step-up of production capacity required as sales increase.
Is the Capex level sufficient to support the forecasted increase in sales?
Factor in the impact of industry trends on Capex (e.g., increased environmental expenditures, technology changes, etc.)
Now that we have understood the detailed calculations of FCFF, Now in our next article, we will look at the projections of working capital. Till then, Happy Learning!Recommended Articles
This has been a guide to the discounted cash flow analysis. Here are some articles that will help you get more details about the discounted cash flow analysis, so just go through the link.
You’re excused for not caring much about the iPad mini 4, which Apple unveiled yesterday alongside other new gadgets. Phil Schiller, Apple’s Senior Vice President of Worldwide Marketing, literally spent a few seconds talking about the new mini.
But there’s more to the iPad mini 4 than meets the eye. I’ve combed through Apple’s press releases, read every word about it on their website and watched the entire presentation twice to bring you this handy listicle of ten things you may not have known about the fourth-generation iPad mini.
Before we get to it, just a quick reminder that its predecessor, the iPad mini 3, was also a modest upgrade as the only improvements over the iPad mini 2 were Touch ID and a gold color option. Because it was nearly identical to the iPad mini 2 hardware-wise, the iPad mini 3 drew fainter praise than its predecessor.Thinner and lighter than iPad mini 3, more pocketable than iPad Air 2
At just 0.65 pounds, the new iPad mini is lighter than the iPad mini 3 (0.73 pounds). It’s also eighteen percent thinner, measuring 6.1mm (0.24 inch) in profile versus its predecessor’s 7.5mm (0.29 inch) body—a discernible 1.4mm difference.
iPad mini 3 dimensions and weight:
Height: 200 mm (7.9 inches)
Width: 134.7 mm (5.3 inches)
Depth: 7.5 mm (0.3 inch)
Weight (Wi-Fi): 331 g (0.73 pound)
Weight (Wi-Fi + Cellular): 341 grams (0.752 pound)
iPad mini 4 dimensions and weight:
Height: 203.2 mm (8 inches)
Width: 134.8 mm (5.3 inches)
Depth: 6.1 mm (0.24 inch)
Weight (Wi-Fi): 298.8 grams g (0.65 pound)
Weight (Wi-Fi + Cellular): 304 grams g (0.67 pound)
With a screen measuring 7.9 inches diagonally, the iPad mini 4 offers more screen space than the iPhone 6s Plus and is more pocketable than the iPad Air 2 with its 9.7-inch screen.Fully laminated display
Unlike previous iPad minis that were constructed with three separate display components, the iPad mini 4 fuses those three layers into one. This screen assembly process, also known as in-cell technology, is also used on iPhones and iPad Airs.
Because the in-cell process basically eliminates gaps between the layers, the internal reflectance caused by those gaps is reduced. You get greater contrast, more lifelike colors and sharper images that look as if painted directly on the glass for the LCD layer is now closer than ever to your eyes.
Both touch sensitivity and accuracy of the screen have been improved, too, especially when you make quick gestures. Lastly, a custom-designed antireflective coating reduces glare by 56 percent compared with previous iPad min displays.No, it doesn’t have the power and performance of iPad Air 2
Apple’s marketing honcho Phil Schiller proclaimed during yesterday’s keynote presentation that with the iPad mini 4 Apple has taken “the power and performance of the iPad Air 2 and built it into an even smaller, mini enclosure.”
That’s not 100 percent true: the iPad Air 2 runs an improved A8X microchip and the iPad mini 4 is outfitted with the iPhone 6’s A8 chip (does that mean the iPad mini 4 has 1GB of RAM and not two gigs like the iPad Air 2?).
Assuming Apple hasn’t modified the A8 for the iPad mini 4 aside from tweaking the clock frequency, the tablet should offer iPhone 6-class, or marginally better, speed when running apps and games, multitasking and more.
In terms of numbers, the A8 offers sixty percent faster graphics and thirty percent faster CPU than the A7 chip inside the original iPad Air. While impressive, that still comes bellow the iPad Air 2 whose modified A8X chip brings two and a half times faster graphics and a forty percent CPU bump over the A7.It’s replaced iPad mini 3
No surprises here.
Given the modest improvements and Apple’s complex iPad lineup, the iPad mini 4 has taken the place of its predecessor while the iPad mini 2 got discounted to $269.
The full iPad lineup is now comprised of the following tablets:
iPad mini 2 — starts from $269
iPad mini 4 — starts from $399
iPad Air — starts from $399
iPad Air 2 — starts from $499
iPad Pro — starts from $799
The iPad mini 4 is definitely a tougher sell than the now discounted iPad mini 2.
At $399, it will set you back the same amount as the iPad Air, which despite sharing the same hardware as the new mini sports a bigger 9.7-inch screen. If money and not portability is a priority for you, chances are some of you will opt for the iPad Air over the iPad mini 4.Faster wireless
In addition to the faster A8 chip, the iPad mini 4 includes an enhanced wireless subsystem. Wi-Fi got bumped from the 802.11an standard to three times faster 802.11ac capable of achieving a theoretical throughput of 866 Mbps.
Cellular iPad mini 4 models now run on more cellular networks than before, including CDMA Rev. A and B ones, support a total of 20 LTE bands and offer up to fifty percent faster cellular connectivity at 150MBps.
Both the new iPad mini and the model it’s replaced support 2.4 GHz and 5 GHz bands and use MIMO technology for improved reception. The device also includes the latest in Bluetooth networking, Bluetooth 4.2.
The discontinued iPad mini 3 used the previous-generation Bluetooth 4.0.
Interestingly enough, both the iPad Pro and new iPhones have been upgraded to Bluetooth 4.2 but not the new Apple TV—it runs Bluetooth 4.0. The sixth-generation iPod touch is the first Apple device to have adopted Bluetooth 4.2.
Apple is now a promoting member of Bluetooth SIG and has voting rights, meaning it can, and will, influence the direction and pace of Bluetooth development.
In addition to improved power efficiency and stronger security and privacy, Bluetooth 4.2 delivers 2.5 times better data transfer speeds and claims nearly ten times the data capacity of the previous generation.Lower-capacity battery
Apple rates the iPad mini 4 with the same ten-hour battery life like every other iPhone model to this date. However, it’s worth pointing out that the iPad mini 4 achieves the same run time with a smaller-capacity 19.1-watt-hour (WHr) rechargeable lithium-polymer battery versus the iPad mini 3’s stronger 23.8 WHr package.Better iSight shooter
The front-facing FaceTime camera on the iPad mini 4 is largely unchanged.
It’s still a paltry 1.2-megapixel shooter with 720p video capture, but now with Burst mode and improved low-light performance stemming from an improved sensor with larger pixels and the use of a larger ƒ/2.2 aperture that lets in 81 percent more light.
The iSight shooter out the back is much more interesting: it’s gone from five to eight megapixels so iPad mini 4 owners can capture more detail in photos.
In addition to the megapixel bump, the iSight camera packs in an improved sensor and benefits from the A8’s enhanced image signal processor with improved face-detection technology that keeps smaller faces in focus and produces cleaner, sharper images.
Like its predecessor, the iPad mini 4 shoots video in 1080p and is capable of Time-Lapse, Panoramas (up to 43 megapixels), Slo-Mo videos at 120 frames per second and Burst images (ten images per second), in addition to the usual photo and video modes.It supports side-by-side iOS 9 apps
Despite its smaller canvas, Apple says the iPad mini 4 supports new multitasking modes in iOS 9: Slide Over, Split View and Picture in Picture.It might have 2GB of RAM It doesn’t fit iPad mini 3 cases
Due to the switch to an iPad Air-like design and a thinner, slightly taller appearance, existing cases for the third-generation iPad mini won’t fit the new tablet.
If you’re in the market for a case for your iPad mini 4, check out Apple’s redesigned Smart Covers and Silicone Cases designed just for the iPad mini 4 and available in a range of new colors, or wait a little until third-party cases hit.Summing up
Despite nearly a dozen hardware improvements, most of them minor, evolutionary improvements, the iPad mini 4 received little to no love at Apple’s event yesterday.
Provided in the same Silver, Space Gray and Gold finishes like before, the iPad mini 4 is available now from the Apple Online Store and other outlets.
The tablet is priced at $399/$499/$599 for the 16GB/64GB/128GB Wi-Fi-only models. Wi-Fi + Cellular editions are an extra $130.
5 Legal ways to contact Facebook winners
When Facebook updated their promotion guidelines this past August, they casually removed the rule that stated brands could not contact promotion winners on Facebook via status updates, private messages, chat, etc. This rule was kind of a hassle, especially for businesses with multiple promotion winners to notify, so pretty much everyone we know was glad to see it go.
With this rule no longer in existence, some of our users have asked: What’s the best way to contact contest winners now? In today’s blog post, we cover not one, but five great and totally legal ways to contact Facebook promotion winners.5 Tips for contacting your Facebook winners
Here they are:
1. Post a status update
One simple way to contact promotion winners is to create a post on your Timeline and announce your winners in it. For example, the post would read:
‘Congrats Winner Name! You’ve won our awesome prize. To claim it, email us at ‘[email protected]’ You have 48 hours to claim your prize. We will choose another winner if we don’t hear from you by then.’
FYI: When we hosted our first promotion after the new rule change, we initially tried to tag our winners in our status update using their @name but Facebook does not allow business Pages to tag users, even if they have liked the page.
That said, a status update is a great way to announce your promotion winner, but it is not the best way to contact them as it is impossible to ensure that your contest winners will see your post.
Therefore, in order for this to be an option, host a Comment or Comment and Like to enter Timeline promotion.
3. Require users to submit their email addresses
If you don’t like the idea of contacting your promotion winners on Facebook through a status update, require entrants to visit an app to enter their email addresses so that your business can contact your winners via email.
If your business is adamant about collecting the email addresses of your promotion entrants, be sure to include in your contest rules that only entrants who’ve submitted their email addresses will be selected as winners.
4. Use Twitter
Note: Make it clear in your promotion’s rules and guidelines that your winner will be contacted via Twitter.
5. Announce winners on your blog or website
If your business doesn’t want to fuss about contacting multiple promotion winners directly, state in the details of your promotion that an announcement will be made on your blog or website on a specific date and time. This way the responsibility is on your entrants to find out if they’ve won.
In the announcement on your website or blog, provide instructions on how your winners should contact you to receive their prizes. For instance, they might have to email a person on your team on a certain date and time.
As you might have noticed, we did not include Facebook private messaging in our list of ways to contact promotion winners. There’s a big reason for this.
When a user receives a private message from a user other than one of their Facebook friends, the message is often marked as spam. If your business chooses to go this route to contact your promotion winners, it’s likely your winners may never see your message.
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