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Now after layoffs and a restructuring of the company as a more IAC friendly component, the future of chúng tôi is bleak and unknown.
As great as the technology was/is, its sad the search engine is folding shop and going niche, as many are speculating that chúng tôi and IAC will be selling off the Teoma technology and replacing its search results with Google (although chúng tôi has said that his is not the case despite reports of chúng tôi already serving Google results).
In a world with Microsoft possibly acquiring Yahoo and Google powering chúng tôi and AOL results, searchers would only have the choice of two search engines at their fingertips. Just like Fox saw an opportunity in the restricted three network world of television in the 1980’s, and viewers jumped to something different to watch Al Bundy, Johnny Depp and the Simpsons; if search becomes consolidated to two competing technologies then the opportunity will be ripe for a new alternative to step in, a new hope.
So, what after chúng tôi There is a significant chunk of search market share and which engine comes out to lead here? The rational assumption would be that the major biggies in the search space – Google, Yahoo and Microsoft Live, will fill this space.
But there are plenty of new technologies out there and it will be interesting to see when (and if) any of the engines comes to claim a significant share of the search market. Also, verticalization in search has had a much profound impact but not to the extent to replace generic search.
They already have the pieces of the puzzle in Truveo, Relegence, Yedda Semantic Search and Quigo and have the goods to monetize search and their channels, and whether they buy Teoma or develop their own search engine, AOL is going to become a major player in the search field and challenge the Yahoo, Google and Microsoft machines by 2010 (my prediction).
2. Gigablast has owned their own proprietary search technology since 2000 and has built their business model in supplying third party search to other sites and other business services. Gigablast is somewhat similar to Google in being a search engine which relies heavily on links and anchor text with its algorithm, but also offers internal categorical and freshness factor searches.
After eight years of flying under the search marketing radar, Gigablast has relaunched and is actively marketing their company and search technology as a proven alternative to the major search engines, without any new confusing Powerset-esque changes to search and in my opinion, are positioning themselves for a buyout or investment. If AOL does not buy Teoma, they may find a huge bargain in Gigablast.
Or will other styles of search become more prevalent?
3. Media Search Engines: Engines like chúng tôi and Blinkx may perhaps grow to have a larger share of the search pie. The growth in media online and the technologies that the engines are deploying to make content within videos and audio searchable may contribute a lot in making these engines mainstream.
4. Semantic approach: Semantic engines map content to keywords. The important characteristic of semantic engines is that it will surface new relevant content as and when it is available on the net. But that has failed to dominate any of the traditional giants in the search space. Perhaps now is the time.
Here are some of the major Semantic Search Engines :
5. Open Search : Though the open search engine approach may take several years before making an impact, increased market share may add more credence to the approach. Will Wikia Search or another Nutch project take the reigns?
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Meta Vs. Vertical Search Engines
Meta vs. Vertical Search Engines
LookSmart predicts that search is going to get increasingly vertical and personal. In this context, that’s something of a self-serving statement. LookSmart needs to do something to grow and improve the quality of its network. So this is a smart move.
But as to the larger question of search “verticalizing,” the answer is yes and no.
Right now, it’s naïve to challenge the established “horizontal” search players. So anybody who wants to launch a “search” site needs to do it in a vertical/niche, where there is still potential opportunity.
There are a handful of verticals that matter, among them travel, shopping and local (if you consider it a vertical). The traditional classifieds space has significant traction too: jobs, cars and real estate.
And the Yahoo! 360 beta product, which formally launched yesterday, is partly an effort to integrate and make more coherent the otherwise fragmented Yahoo! network. It’s also about convenience and efficiency for consumer-users.
Yahoo!, as well as Google, AOL, MSN are trying to be comprehensive—partly because of competition and partly because they recognize consumers want fewer, more reliable sources of information. Consumers’ lives are already fragmented and frustrating enough. They’re looking for trust and simplicity, not complexity and fragmentation.
In The Kelsey Group’s most recent consumer research, we actually found that local consumers are using fewer sites, including verticals, not more.
All this goes to questions of emerging segmentation in the search marketplace, which will become clearer and be answered over time.
Both are being driven by the complex logic of the search marketplace.
In Pursuit Of Intelligent Search Engines
Everybody complains about weather forecasts, just as they do about intranet search engines. Then the storm passes, and the hunt for the perfect search engine is on again.
Englewood, Colo.-based U.S. West technical staff member Steve Collins wants only the right amount of information from a search of his company’s intranet using its Verity search engine instead of always having to deal with either an avalanche or a drought. “You either get way too much information back,” he says, “or you get too little. In either case, you don’t get what you want.”
The Hyperbolic Tree from InXight Software is best suited for browsing and interacting with large hierarchies. Users can navigate among hundreds of thousands of Web pages at a time. Smooth, animated transitions help users maintain a sense of orientation.
Even systems integrators like Montreal-based Yamatech Connectivity Solutions acknowledge that the products they work with leave room for improvement.
Jack Kincler, managing director at Yamatech, which builds search systems using Digital Equipment’s AltaVista Search Intranet eXtension, says that there is “not enough intelligence in search engines right now. They just go and bring back whatever they find, and many times you get redundant results with, for example, the same document listed more than once.”
But a break in this gloomy weather pattern is coming, and soon. Today’s first-generation search engines are rapidly evolving, and much improved technology is just over the horizon. The next few years promise big changes in what search engines look like and what they can do.
Smarter searching
Search engine vendors are moving rapidly to make searching easier. First-generation search engines generally provide a relevancy ranking by counting the number of times the search word occurs in a document and listing the one where it appears most often on top. At MCI, Truong says employees would like the option to move a document to the top of the results list if the word appears in the title or in the first 50 characters. Most search engine vendors will be providing this sort of flexibility in the near future.
Several search engines now make the list of results more manageable by organizing the search results into coherent categories. Inference in Novato, Calif., which makes its search engine, InferenceFind, available on the Web for Internet searches, provides this clustering and removes redundant results as well.
And since most searches gather too much information initially, search engines such as Fulcrum’s Knowledge Network and Infoseek’s Ultraseek are making it easier to narrow down queries, so a second try finds the right information. These engines allow you to use the initial results as the basis for further searching–without having to start the second search from scratch–by choosing a document or text in a document and asking the search engine to “find more like this.”
“The first thing our users want,” says Ron Maturo, intranet manager at Merck Research Laboratories in Rahway, N.J., “is to be able to type in normal English to do a search. They don’t want to have to use Boolean terms.” Merck Research uses Infoseek’s Ultraseek search engine. The biggest boon to searching, however, is probably the emergence of natural language searching.
A growing number of vendors now offer the choice of using Boolean operators like “and,” “or,” and “not” in a query, or simply typing in a question in the form of a sentence. Autonomy Knowledge Server, Fulcrum Knowledge Network, Infoseek’s Ultraseek Server, Verity’s IntelliServ, and other search engines are rapidly acquiring the intelligence to automatically convert natural-language expressions into Boolean queries.
If you were to type the question, “Tell me about technology patents in the Far East,” into a first-generation search engine, says Bruce Milne, Fulcrum’s manager of industry and new media marketing, you might get millions of documents containing one or more of the words in that phrase.
A search engine that understands natural language, Milne says, would analyze the query and toss out “tell me about” and “in the” as irrelevant words. It understands that “Far East” is a concept that includes countries such as Japan, Korea, and Singapore, rather than interpreting it in a strictly Boolean sense and finding documents that contain things like “far away” or “East of Eden.” (See diagram, “Natural language searching: an example.”)
Likewise, “technology patents” is a concept that might include things like patents on software. Instead of returning a huge number of unusable results, the search would bring back documents that might include such details as software patents in Japan.
Easier administration
The next generation of search engines promises to make life easier for administrators as well as for users. Search engines are becoming more powerful, so indexing happens faster, which is important as the amount of information on corporate intranets grows by leaps and bounds. And within the coming year, distributed indexing should be widely available–an important feature for Merck Research, says Maturo, since Merck’s intranet has information on 67 servers scattered around the world.
Web masters at MCI are looking forward to automatic categorization, Truong says, which should also be widely available in the next year or so. Besides its Verity search engine and the search capabilities built into Netscape’s Compass product (also based on a Verity engine), MCI provides its users with a list of 500 sites on the intranet organized into categories such as corporate data, market research, and company services.
Building this index, notes Truong, involves a lot of manual work, since MCI employees must laboriously go through each site and put it in the proper category. But search engines are now starting to take over this process by making use of a lexicon, or thesaurus, of related words to assign a document to the proper category. Without a lexicon, this could be tricky, since a document that should go into the category “computers” might use the terms “CPU,” “processor,” and “RAM,” but not actually contain the term “computer.”
Autonomy, Fulcrum, and Semio now provide these lexicons, and lexicons of terms relevant to specific industries will be available soon. To make the indexing more accurate, these lexicons will also allow you to add your own company-specific terms to the list.
Push technology gets real
Like much in the computer industry, the early promise of push technology was lost in the hype. Earlier approaches tended to be blunt instruments, delivering lots of undifferentiated information to the desktop–and using lots of bandwidth to do it.
Diep Truong, NetworkMCI Library manager, says: “[I just want to] type in the word “benefits” and get human resources information, not a page on the benefits of ISDN.”
Diep Truong, NetworkMCI Library manager, says: “[I just want to] type in the word “benefits” and get human resources information, not a page on the benefits of ISDN.”
While it may not be essential for every employee, Reynolds notes that for people in the financial industry or the media–or for analysts like himself–“a search engine that can deliver 10 or 12 absolutely critical hits a day is going to be like your right arm.”
Mindshare leaders
In a survey of more than 300 IT professionals familiar with retrieval technology, the majority of first place votes for vendor leadership in the search engine category was cast for Verity and Fulcrum Technologies. Excalibur’s Excalibur RetrievalWare and Digital’s AltaVista search engines also attracted attention.
Fulcrum 19%
Excalibur 13%
AltaVista 7%
Other 36%
Source: Delphi Group
You’ll also be able to tune the search engine to present the information in different ways. For some subjects, you might want the whole document. Other topics might only warrant a summary, or just the URL. Or you may want to request the document with the search terms highlighted, so you can see why the search engine found it.
Beyond HTML
On the Internet, HTML is the common denominator, so first-generation search engines only had to handle one format. Inside organizations, however, data comes in a myriad of different types: HTML, ASCII text files, Adobe PDF files, word processing documents written in Microsoft Word and Corel’s WordPerfect formats, flat files, and Microsoft Exchange, Lotus Notes, Oracle, Sybase, DB/2, and other databases. But most intranet search engines, led by companies such as AltaVista and Fulcrum, which already handle over 200 different file formats, are rapidly adding the capability to handle data in many different formats.
To achieve this capability, however, some search engines rely on gateways, which can mean that the process is visible to the end user. “We’d like to see a much more seamless integration,” says U.S. West’s Steve Collins. “Ideally, the user shouldn’t have to know whether you’re serving up database information or text documents.”
Most search engines can already catalog the meta-information about an image or a video file, such as a title, a description, or the date it was created. But Vienna, Va.-based Excalibur Technologies’ RetrievalWare search engine goes further, with a feature the company calls adaptive pattern matching. This allows you to say, “find me another picture like this one,” says Yockelson. “It can recognize that there is a hat in a picture, and then find other pictures with hats in them.”
Changes in the industry
While few people are willing to talk publicly about impending deals, industry insiders agree that consolidation in the search engine industry is a given. The next six to 12 months will almost certainly see at least one, and probably several, acquisitions or mergers.
New intranet search engines meet the challenges
Rapidly evolving technology now find ways to:
Provide search results that make it easy to find the right document.
Tailor searches to individual users–without overwhelming them with information from push technology and intelligent agents.
Take the burden of categorizing documents off Web administrators.
Scale up to meet the challenge of managing large numbers of documents located on servers distributed throughout the enterprise.
Handle data in a multitude of formats, including images and sound.
The beginnings of this shakeout can already be seen: A year ago the Delphi Group was tracking 60 companies in the search engine business. Now, says analyst Hadley Reynolds, that number is down to about 45.
What the future holds
Generally available in the next 12 months
Distributed data management: Indexing data on multiple servers
Knowledge maps and other tools for visualizing search results
Search engines that categorize documents automatically, creating taxonomies without laborious manual indexing
Personalized searching, tailored to the needs of individual users
Able to access most commonly used file formats
Available next year… and beyond
Delivery of customized information that’s highly relevant to your particular needs through “push” technology and indexing your own desktop
Search technology that merges with knowledge management–the entire corporate knowledge base becomes accessible
Following the traditional client/server model, prices for most search engines are based on the number of users or servers. Some vendors, like Infoseek, however, are experimenting with pricing based on the number of documents indexed.
A picture is worth a thousand words
Who says results from a search have to come back as a list of documents? The Delphi Group’s Reynolds contends that as search engines get better at pinpointing the right content, the focus will shift to finding ways to make it easier for users to deal with the information. “Instead of presenting users with mountains of documents,” he says, “search engines will provide visual representations of the content of those documents.” (See diagram, “Visual map of search results.”)
Autonomy takes a slightly different approach by providing a visual map of the results of a search. This map could include not only news articles, data from corporate archives, and e-mail, but people as well, because–as CEO Lynch says–much of the really valuable information in the corporate world “is between people’s ears.” Autonomy builds up a profile of the interests and expertise of individuals in the company, based on their past searches, which then becomes part of the general corporate body of knowledge.
Dan Orzech is a Philadelphia, Penn.-based writer who specializes in technology. His work has appeared in The Los Angeles Times, The Philadelphia Inquirer, and many computer industry publications.Ø
In the business of search engines:
Luminar Ai Vs Lightroom – Can It Replace Lightroom?
The primary difference between Luminar AI and Lightroom is workflow speed and ease of use. Luminar AI offers photographers an easier way to pro-level editing with AI-powered adjustments. With similar features to Lightroom at a cheaper price, Luminar AI is very beneficial for many photographers.
Now I’ll be breaking down the prices between the two programs later on in this post, but let’s first focus on what’s most important: editing capabilities. This article will make the choice easy whether you’re on the fence about using Luminar AI as a Lightroom plugin or switching over to Luminar AI completely. So let’s start by breaking down the features of Luminar AI and Lightroom side by side.
Want to try Luminar AI for yourself? Try Luminar AI FREE for 7 Days
Luminar AI VS Lightroom – Feature Comparison – File ManagementThe first way I’ll compare Luminar AI and Lightroom is in terms of file management. Before ever editing an image, you and I both know how much organization needs to be done. Proper organization is crucial for a fast and seamless workflow with thousands of images to work through after a shoot.
Both Luminar AI and Lightroom have great options for sorting images after importing, but there are a few important differences.
Luminar AI File ManagementIn Luminar AI, you can organize your photos very simply by adding a Favorite or Rejected flag to an image. For example, adding a favorite flag to a select group of images will allow you to only view those images later on. Alternatively, a Reject flag allows you to quickly weed out the bad photos while having the option to delete them permanently from your Luminar Catalog.
Using these keyboard shortcuts, you can quickly choose your favorite images in a Luminar Catalog. Then set the Showing option to “Favorites” or “Rejected” to filter all your images to only view those photos.
Besides organizing individual photos, all your imported images are further sorted into folders matching the file structure on your computer. So, for example, if you had a folder of images called “Hiking” and imported that into Luminar AI, there would be a Hiking folder now within your catalog. Of course, you can create new folders and add images to them directly inside of Luminar AI, but these changes will also reflect on your computer.
In short, Luminar AI mirrors the folder structure of the imported files from your computer.
Lightroom File ManagementIn Lightroom, there are quite a few more ways of organizing your photos compared to Luminar AI. Beyond just adding picked and reject flags, you can also add 5 different color labels, as well as star ratings to your images. For professional photographers especially, this offers a lot more versatility when sorting your photos. Rather than having a single sorting method, you can easily sort photos in multiple stages. For example, adding a picked flag to your best images, adding a 1-star rating to images you need to edit in Photoshop and a color label to any images you need to export for print.
You can quickly add any flag, star rating, or color to your images by pressing X (reject) or P (add picked flag), 1-5 numbers to add equivalent star ratings, and 6-9 for adding color labels.
In terms of folder structure, Lightroom follows a similar way of doing things as Luminar AI; but with more options. By default, your images will be imported into Lightroom matching the same folder structure that they are in on your computer. However, you can create new folders and move images directly inside of Lightroom while having the option to make changes only within Lightroom or on your computer as well.
This way, you can do organizing within a single Lightroom Catalog without having those changes reflect on your hard drive.
Winner: Adobe Lightroom
Although each program allows you to organize your photos, Lightroom has more options to provide a more professional workflow. For more professional photographers, a simple favorite or reject option isn’t going to cut it. For a hobbyist or a beginner photographer, however, this wouldn’t be much of a concern.
– Photo Editing CapabilitiesOnce your photos are sorted, the next stage in the workflow is to edit your images. Both Luminar AI and Lightroom have many editing adjustments, most of which are like comparing apples to apples.
Each program has all the basic editing adjustments you’d expect from photo editing software, such as exposure, contrast, color, white balance, split toning, sharpening, selective adjustments, and more. However, Luminar AI sets itself apart in a big way by providing AI-powered features that you wouldn’t find in Lightroom OR Photoshop.
Rather than the run-of-the-mill adjustments you’re probably used to by now, Luminars AI-powered adjustments allow for complex edits with a single slider. Things like skin retouching, sky enhancements, sky replacements, texture overlays, and more. If you’ve never used any of these features before, you’re in for a big shock. What takes 10+ minutes in Lightroom or Photoshop is done in less than 10 seconds in Luminar AI. I highly recommend getting the 7-day free trial to see some of these features for yourself.
One of my favorite AI-powered tools in Luminar AI is the portrait AI adjustments. With these sliders, you can quickly enhance portraits in ways that Lightroom could never do. From adding bokeh to the background of a photo, smoothing skin, enhancing eyes, editing body shape, and more all with sliders. Even Photoshop doesn’t make it that easy.
And these AI portrait enhancers only scratch the surface of what’s available in Luminar AI. Compared to Lightroom, Luminar has every adjustment Lightroom has and more. So if saving time by relying on accurate AI adjustments sounds up your alley, you’ll be blown away by Luminar AI.
With that said, there is no doubt that Lightroom can also create beautiful and professional-looking edits. However, there are a lot fewer creative editing options compared to Luminar AI. With Luminar AI really pushing the boundaries of what traditional photo editing can be, it is definitely the winner in overall photo editing options and capabilities.
Winner: Luminar AI
– Exporting FilesAfter the edits are made, it’s time to export. Both Luminar AI and Lightroom are extremely easy to export from, but Lightroom does offer a few more export options.
Within the export window, you have various basic export options like file name, save location, export sharpening, sizing options, color space, and format. These options will suffice in most cases, but for specific export situations, they can be limiting. For example, you cannot easily control the size of your exported files or edit exported metadata.
Winner: Adobe Lightroom
– Creative UsesPhoto editing can simply enhance an image, but it can also transform a photo completely. For example, many photographers like to add elements into their images or replace skies to give them a more artistic feel. In Lightroom, there are very few options available for doing this type of thing. The only real creative change you can add to this program would be to change the color of clothing. Beyond that, you end up needing Photoshop to do any proper creative editing.
Luminar AI, on the other hand, offers a few amazing and beginner-friendly creative editing adjustments. In particular, the Sky AI and Augmented Sky AI features. The Sky AI tool will automatically select and replace the sky in your photo using any of the installed sky templates in the program. Without making as much as a selection, Luminar will cut out and replace your sky with impressive accuracy. In most cases, there is zero noticeable fringing around the edges.
The Augmented Sky AI tool takes things one step further by adding objects to your image. Things such as lighting bolts, fireworks, planets, airplanes, and more! Once again, without needing to make any complex adjustments like what’s required in Photoshop.
There are even more creative tools available in Luminar AI, like Atmosphere AI and a Sunrays tool. Luminar AI blows Lightroom out of the water in terms of pure creative editing options. Better yet, they’re incredible beginner-friendly.
Winner: Luminar AI
– Ease Of UseThe last area of comparison between Luminar AI and Lightroom is the simplicity of using either of these programs. Regardless of your skill level, I think we all can agree that easier is always better for photo editing. Both Lightroom and Luminar AI have very low learning curves and can offer great results even after just an hour in the program.
In terms of layout, each program has a similar structure. In the upper bar, there are various editing modules depending on what you need to do with your images.
Within the editing adjustments, every tool is clearly labeled and simple to use with your photos.
And lastly, the exporting options are relatively self-explanatory; however, Luminar AI does feel a bit less intimidating.
Even though some settings in Luminar AI are reduced to a slider or two, it doesn’t make it significantly easier to use than Lightroom. Instead, it just makes your workflow faster and saves you some time. Since both Lightroom and Luminar AI are so comparable in simplicity for first-timers, I’ll have to call this one a tie.
Winner: Tie
Luminar AI Templates Vs Lightroom PresetsUsing the unique AI-powered tools within the program, Luminar AI templates offer a lot more to your edits compared to a standard Lightroom preset. Although both serve a similar purpose of saving time and enhancing images, Luminar AI templates can provide more creative editing effects.
If you’re already a Luminar AI user, you can download additional templates directly from Skylum. These other templates offer more options than what’s available by default in the program, so they’re definitely worth checking out!
Cost Of Luminar AI Compared To LightroomWith the features of both programs compared, the big remaining question is cost. Lightroom and Luminar AI have two different pricing structures. Lightroom is a monthly or annual subscription, while Luminar AI is a lifetime license.
The most popular Adobe Lightroom plan, the Photography Plan, costs $9.99/month or $119.88/year. This includes Adobe Lightroom, Adobe Lightroom Classic, Adobe Photoshop, 20GB of cloud storage, and access to Adobe Portfolio, Adobe Fonts, and Adobe Spark. You also get free access to any updates that are provided for these programs. Typically Adobe does a large overhaul of each program once a year with small bug updates in between.
Luminar AI, on the other hand, only costs $79 for life. This gives you access to one seat of Luminar AI, all of its AI-powered tools, along with a handful of built-in templates, augmented skies, and sky templates. Since Luminar can work as a stand-alone photo editor, this price point is a great option if you want to avoid monthly fees. After all, in 8 months of paying for Lightroom, Luminar AI will have already paid for itself.
Now you can also knock $15 off the price of Luminar AI simply by using code BRNWILLS at checkout! So you can get Luminar and buy yourself lunch at the same time. 😉
Can You Use Lightroom And Luminar AI Together?Although I detail the entire process more in-depth in another post, here are the basics.
So even if you aren’t sure about using Luminar AI as a stand-alone program, it works incredibly well as a plugin for Lightroom.
Can Luminar AI Replace Adobe Lightroom?Although Luminar AI offers just about everything someone might need to organize and enhance photos, it lacks a few key things. As I mentioned earlier, one of the biggest downsides is the lack of organizational options compared to Lightroom. If you are working in large batches of photos, only having the option to favorite or reject photos simply isn’t enough. There are also no means of tagging or editing metadata in your images.
In terms of actually editing a photo, both Lightroom and Luminar AI are very comparable. With a lot of the same exposure and color adjustments, you can easily enhance a photo either way. The difference, however, is that Luminar AI has a variety of AI-powered tools that save you a ton of time for creative adjustments. Especially for beginner photo editors, these AI tools will make all the difference in what they can accomplish.
Now for exporting, Lightroom offers a few more options to give you more control over your exports. For specific projects or delivery requirements, this is an important thing to consider.
Overall, Lightroom has a more robust workflow that is better suited for serious photographers. However, Luminar AI could work as a standalone program for more beginner or hobbyist editors. In that sense, I wouldn’t say that Luminar AI can replace Lightroom, but it sure works as an incredible plugin extension to Lightroom.
Happy Editing!
Brendan 🙂
How To Submit Websites & Pages To Search Engines: A Simple Guide
Knowing how to submit websites and individual pages to search engines is an essential skill for SEO professionals and webmasters alike.
Whether you’re building a new website or simply adding new content, knowing the ins and outs of indexation is key.
What You’ll Need Before SubmittingFirst, you’ll need access to edit your website.
Some people may refute this and claim backend web access is not necessary to submit a website to search engines. Well, they’re right.
However, there are some cases where you’ll need access to a website’s backend.
Situations Where You’ll Need Backend Access
The website doesn’t have a sitemap.
The website doesn’t have a chúng tôi file.
The website doesn’t have Tag Manager or a way to verify Google Search Console/Bing Webmaster Tools access.
If your client or IT team doesn’t allow you to have access to their backend, or your CMS has certain limitations, see if you’re able to obtain FTP access. This will come in handy later in this article.
Get Access to Google Search Console & Bing Webmaster ToolsIf you really want to maximize your organic traffic potential, make sure to submit your website to as many relevant search engines as possible. This may seem pretty obvious, but a little reminder is always nice to have.
So, what will we need?
Most search engines have their own set of webmaster tools to help us manage our web presence. However, the big two you really need are:
Google Search Console
Bing Webmaster Tools
Setting up Google Search Console
Before you can submit your website to Google, you’ll need to set up a Search Console account and verify website ownership. You use your Gmail account for this.
If you manage multiple website domains, you will be able to manage all of them from the same account.
Once your account is set up, make sure to follow Google’s guidelines on verifying your website property. There will be prompts that provide you with multiple options to verify your website. If your account is the same as your Analytics account, your website will be auto-verified.
Setting up Bing Webmaster Tools
The first step here is to set up an account. Bing makes this easy by allowing you to sync your existing email accounts to quickly create a Bing Webmaster Tools profile.
Once you’re logged in to Bing’s Webmaster Tools, you’re ready for the next step of submitting your website.
How to Submit an Entire Website 1. Create a Sitemap Index with Categorized SitemapsWhen managing the indexation for an entire website, it’s important to know how to manage it at scale. Having an optimized sitemap can help make this process much easier for webmasters, and most importantly search engines.
When I refer to a sitemap here, I’m referring to an XML file, not an HTML sitemap.
Depending on the nature of your site, it may make sense to create multiple sitemaps to help silo your content into relevant categories. You can even create an image sitemap to help boost your image optimization strategy.
You can use a sitemap index as a root, and link to each sitemap from there.
If you use the Yoast plugin, all of this can be done automatically.
If you aren’t on WordPress, there are many other tools that can help you create your own sitemap. Screaming Frog is my go-to for situations where there’s no automatic sitemap tool.
Uploading XML Sitemap Through FTP
If you don’t have access to your website’s backend, having FTP access can really save you here.
If this is your first time accessing the backend of your website, this can be tricky. Once you’re connected to your FTP, follow these steps to upload your XML sitemap.
Search for your public_html directory.
Open your public_html directory.
Upload your sitemaps to that directory.
Easy!
Now you need to test your site to make sure it has been uploaded correctly.
To test, simply copy your file name and add it to the end of your website URL. For example:
or
2. Optimize Your Robots.txtSo you’ve created and optimized your sitemap. What does a chúng tôi file have to do with this?
Well, there are few simple steps to make sure that search engines are able to crawl and index your website.
Add a Link to Your Sitemap
You can actually add a link to your sitemap file in your chúng tôi file. This helps search engines quickly locate your sitemap and may improve your crawl rates.
Double Check Disallow Directives
If you’re launching a new website, make sure your website DOES NOT say this:
That simple two lines of text will block all major search engines from crawling your website. You’d be surprised how often web developers don’t check for this when launching websites.
3. Submit Sitemap to Google & BingRemember at the beginning of this article when we set up Search Console and Bing Webmaster Tools? Well, that’s about to come in handy.
Both of these platforms allow us to submit sitemap links. This is a quick way to tell search engines which pages you want them to crawl.
You can submit individual sitemaps, but it may be a bit quicker to just submit your sitemap index.
How to Submit Individual PagesDid you know that both Google and Bing allow you to submit individual pages?
That’s right! But don’t get too excited.
While some pages can get indexed quickly, sometimes search engines may take longer to index your submitted pages.
Google Search Console – URL Inspection ToolGoogle’s new Search Console platform has one of my favorite new tools, the URL Inspection Tool. This is a fairly comprehensive tool that allows webmasters to get instant feedback about how Google perceives certain aspects of a webpage.
One of the best features of this tool is the ability to request indexing. Sound familiar?
That’s because the URL Inspection Tool has replaced the Fetch as Google tool from the old Search Console.
I’ve personally seen instant indexation using this tool, but other SEO professionals have reported slower results.
Bing Webmaster Tools – Submit URLsIn a recent announcement, Bing said that they’re allowing webmasters to submit up to 10,000 URLs per day.
By using the Submit URLs tool in Bing Webmaster tools, you’re helping Bing save crawling resources. Makes sense, but it goes against how search engines typically work.
If Bing is openly encouraging webmasters to submit their URLs for indexation, then why not add this to your marketing checklist?
Bonus Tips!We covered some direct methods for getting your links indexed, but there are also some indirect methods for getting links indexed.
For those who are new to SEO, it’s important to note that most search engine crawlers discover new webpages through links.
Let’s throw search engines a bone and help them discover our content!
Google Publishers Search API Optimize Internal LinksOptimizing your internal links is a vital part of every essential SEO checklist. Having a structured linking scheme on your site helps search engines discover new pages on your site.
Ramp Up Your Link Building EffortsYes, Link building should already be on your SEO checklist.
However, ramping up your link building efforts can help Google find pages on your site. Try earning new links or even reclaim broken backlinks.
The Wrap UpSome SEO experts may consider implementing all of these tactics to be a bit overkill. However, every little bit helps.
Just like anything in SEO, better performance comes from a culmination of factors, not just one.
More Resources:
The 12 Best Laptop Desks You Can Buy
I believe we can all agree that the last couple of years have made everyone lazy. With the work-from-home culture on the rise, most people have resorted to working from the comfort of their own beds and couches. Moreover, with so many of the best games on the iPad along with a portable console like the Steam Deck, this will only increase. So it makes perfect sense that working professionals and gamers alike would look for a comfortable laptop desk that they can rely on. If you’re among those users, you’re lucky to have stopped here. We have compiled a list of the best laptop desks you can purchase to complete your work or gaming setup. So go on and get yourself one of these.
The Best Laptop Desks You Can Buy (2023)This article showcases a wide variety of laptop desks that all have their own features, some of which you might fall in love with. However, before we jump to all that, we also talk about what exactly should you look for in a laptop desk. If you already know what you want, check the table below and jump to your choice.
What to Look for in a Laptop DeskWhile buying a laptop desk for your work or gaming setup is pretty straightforward, there are still some things you should pay attention to. Some of the primary ones are:
1. Space 2. Weight 3. Added Features The Best Laptop Desks 1. LapGear Home Office Lap DeskDefinitely, one of the best laptop desks you can get in 2023, the LapGear home office desk is an amazing choice. Completely portable and extremely easy to use, this lap desk comes with a generous amount of space that will fit most standard laptops. However, more than that, the desk also contains a separate phone slot where you can place the device you cannot live without. Beneath the slot, the Lapgear laptop desk also provides a separate mouse pad for users who don’t want to place a separate one.
Keeping couch surfers and lazy users in mind, this lap desk also has a horizontal device ledge to prevent laptops from slipping over. The foamy cushion beneath the surface makes using this desk for extended amounts of time easy. The LapGear home office lap desk is an excellent combination of features and price and we love it for that. Check it out right now.
Key Features:
Built-in phone holder
Dedicated mousepad
Device ledge to prevent slipping
Comfortable cushion for long usage
Compatibility – Up to 15. 6″ Laptops
2. HUANUO Lap Laptop DeskAnother great addition to this list, the HUANUO lap desk is one that is focused on providing a more relaxed experience. Intentionally angled towards the user, this laptop desk is not only suited for laptop users but regular artists who love to sketch. The HUANAO lap desk packs a massive device ledge that doubles up as a wrist pad for extended comfort. While this laptop desk doesn’t give much in the way of a mousepad, it does have a dedicated phone holder right beside the laptop area.
The intention behind the sloping design is no doubt to provide the functionality to users who want a dedicated laptop desk for their couches. Moreover, if you’re looking to store a drive or two, you can always use the handy storage pocket that is right behind the lap desk’s cushion. And, for when you decide to go mobile, this laptop desk also has a fabric handle for portability. Try out this incredibly comfortable lap desk.
Key Features:
Massive device ledge cum wrist pad
Sloped design
Added storage pocket
Comfortable cushion for long usage
Compatibility – Up to 15. 6″ Laptops
Buy from Amazon: $29.99
3. LapDesk Schoolhouse Wood LapDeskMost definitely made for students and laptop users, this schoolhouse lap desk also has pen slots and writing tool compartments for quick access. However, the desk also packs other regular features such as a comfortable cushion beneath, sturdy construction among a lot of other things. Lovers of classic furniture or school-going kids will definitely love this laptop desk.
Key Features:
Real wood veneer finish
Dedicated storage compartments
Dedicated slots for writing tools
Supports wider laptops
Compatibility – Up to 17. 3″ Laptops
Buy from Amazon: $39.90
4. HUANUO Adjustable Laptop StandGamers among you will love this particular laptop desk. Made by HUANUO again, this adjustable table laptop stand comes with an adjustment button. This puts the stand into various degrees of adjustment that range from simple angle change all the way to height elevation. However, one of the differentiating factors of this adjustable laptop desk is the inclusion of two dedicated USB cooling fans that have been designed to provide excellent ventilation to laptop gamers and power users alike.
Key Features:
Dual dedicated USB fans
Various levels of adjustments
Removeable mouse board
Sturdy material
Compatibility – Up to 15. 6″ Laptops
Buy from Amazon: $35.99
5. SAIJI Laptop Bed Tray DeskWhile being a bit on the higher side of pricing, the SAIJI makes up for that and more with its host of features. Starting with the construction, this laptop desk itself is made of sturdy material with PVC leather being used for the desktop. The desktop itself can be tilted up to 30 degrees and is comfortable. The two noticeable legs are height adjustable and remove the need for holding it all the time. Moreover, if you’re a user who tends to forget their belongings, you can safely store your laptop peripherals in the storage drawer on the left side.
Aside from all this, the SAIJI laptop desk also comes with a moveable stopper so fellow lefties can place easily adjust their orientation. While built primarily for laptop use, this very handy lap desk serves a lot of purposes including working, writing, gaming, sketching, and more. So if you’re a fan of changing your use case and want something packed with features, consider this laptop desk.
Key Features:
Height adjustable legs
Dedicated storage drawer
Moveable stopper
Leather desktop and nice overall finish
Buy from Amazon: $64.99
6. Cooper Mega TableMade for the laptop user who really wants more than just one device, the Cooper Mega Table is a mammoth. Supporting up to 88 lb/40 kg at once, this mega laptop desk has a tabletop that is over 25 inches long. Given the massive size, the Cooper table can easily handle a large laptop along with a few other devices you might have in mind. Besides the extra size, the lap desk also has a few other features such as a side drawer with a phone stand, a book holder, and even a slot for iPad users.
Since the Cooper Mega Table can easily fold flat, users fans of changing their work location can take it anywhere they wish. However, do be aware that the laptop desk itself weighs in at 6.8 lbs (3.1 kg). Definitely, one of the largest and the best laptop desks available, the Cooper Mega Table is a good choice. Get it right now and be assured with the 3-year warranty.
Key Features:
Extra-large dimensions
Folds flat
Book holder and side drawer
Can withstand up to 88 lbs.
Compatibility – Up to 17″ Laptops and more
7. LapGear Sidekick Lap DeskTaking things in the opposite direction, LapGear also has laptop desks in slimmer profiles and this product is one of them. The laptop desk’s structure is lightweight and according to the page can even be carried by small children. The LapGear Sidekick is a compact laptop desk that can house standard laptops along with a small phone slot. There are back and forward support bars on the desk to stop any devices from slipping over.
The foam cushion beneath the desk makes it a comfortable lap desk. Moreover, if you feel like carrying it out, the back strap will come in handy. Besides these features, however, the lap desk doesn’t pack a lot, and for good reason. Made for portability, this is the laptop desk for users on the go. If you’re a heavy laptop user, consider some of our other suggestions.
Key Features:
Small compact design
Dedicated phone slot
Comfortable cushion
Children friendly design
Compatibility – Up to 15.6″ Laptops
Buy from Amazon: $17.99
8. Lavish Home Store Lap DeskWhile the design of the Lavish lap desk isn’t too big, it is convenient and features an easily portable design along with a separate handle. Moreover, you can place this desk on your bed or lap with the help of the built-in soft cushion with a fleece cover over it. This cushion also contains a zippered storage pouch that users can store their stuff in. If you like snacking or drinking beverages in bed, check out this laptop desk.
Key Features:
Removable LED light
Separate cup holder
Comfortable cushion
Children friendly design
Compatibility – Up to 14″ Laptops
Buy from Amazon: $18.27
9. Laptop Desk Nnewvante TableLooking for a stylish laptop desk to complement your interiors? We got you covered. Made entirely out of quality bamboo, the Nnewvante laptop desk is a stylish yet functional addition to any workspace. This intuitive laptop desk has been divided into two parts both of which have their own unique features. The left side of the table is height adjustable with five different tilting angles. Therefore, readers can easily bring the top up to their faces if they need it. Along with the top, the legs themselves can be raised to a height and locked in place.
Key Features:
Height adjustable tabletop
Side drawer for storage space
Leg locks for safety
Made out of Bamboo wood
Compatibility – Up to 15.6″ Laptops
Buy from Amazon: $57.66
10. Akilla Home Laptop DeskThe Akilla home laptop desk is the perfect choice for users seeking simplicity. Featuring foldable legs that have been covered by foam, this lap desk has no extravagant features and flaunts that fact. For an everyday laptop user looking for a desk that can hold their device or two, this one is it. While you won’t find any height-adjustable legs or tops, you will get the standard table functionality along with a few added bits.
Having said that, however, the Akilla home laptop desk has quite a lot of table space that can hold even larger laptops. The table also features various slots on the top where you can store your mobile devices a cup of beverage. And if that storage isn’t enough, you can always open up the storage drawer on the left and store away. Laptop users looking for a no-nonsense table can safely go for this.
Key Features:
Mobile and cup holder
Side drawer for storage space
Easily foldable legs
No-nonsense design
Buy from Amazon: $38.99
11. Mind Reader Adjustable Laptop DeskWhile this table can easily be used to work on your laptop, we recommend pairing it up with your iPad or Kindle to get the most out of it. The Mind Reader laptop desk is a very simply designed desk. Featuring a tabletop that can be adjusted on eight different angles, the table is perfect if you’re having a late-night read or a movie session. The lap desk itself is based on complete mobility and hence has two separate foam pillows for comfort instead of legs.
If all that tilt has you worried about your iPad falling over, don’t be. Like all our recommended laptop desks, the Mind Reader lap desk also comes with a device wedge that will stop that. While it is nonadjustable, you can safely close it if you want. Check out this lap desk for a simple experience.
Key Features:
Closeable device wedge
Eight angle options
Dual foam pillows
Perfect for reading
Compatibility – Up to 15.6″ Laptops
12. Le Crozz Height Adjustable Laptop StandSometimes you feel like changing your area of work but don’t necessarily want to lie down on your couch. This is where the Le Crozz stand comes in. Different from every other lap desk we have suggested, this particular laptop desk is based on the idea of a rolling cart. So while you are getting a tabletop you can place your laptop on, you can also roll it around to another area. Being especially useful as a standing desk or a makeshift area, this is an amazing laptop desk.
Besides being rollable, the table itself is completely height adjustable and can go as high as 32 inches on its highest setting. However, you can also lower it down for times when you want to sit and work. The tabletop is quite large and can easily accommodate a standard laptop and some devices. While there are no slots or drawers, I love this table for its simplicity and ease of use. If you’ve been looking to get into standing desks, this one is it.
Key Features:
Rolling cart design
Standing desk-friendly
Wide tabletop
Height adjustable
Compatibility – Up to 15.6″ Laptops and more devices
Buy from Amazon: $44.87
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